EP2200827B1 - Method for producing a printed product - Google Patents

Description

The invention relates to a method for producing a printed product.

Web-fed printing presses have printing form-based printing units for the static printing of at least one printing material web with a printed image that is the same for all printed copies of a printed product. Each printed copy usually contains several printed pages. Such printing form-based printing units that serve the static printing of the or each printing material web are typically designed as offset printing units. It is also possible that printing form-based printing units are designed as gravure printing units.

It is already known to provide in a web-fed printing press in addition to the printing form-based printing units that serve the static printing of the or each substrate web with a print copy for all printed copies, at least one printing forme printing device to individualize printed copies in addition to static printing, ie with a for to print at least some printed copies of a variable printed image dynamically. Such a printing formless printing device can be an inkjet printing device or an electrophotographic printing device, such as a printer. a laser printing device or an ionographic printing device act.

Furthermore, it is already known, print copies with individual access data, in particular a winning code to print dynamically, with the access data for a buyer of the printed copy via an interaction medium such. As the Internet, beyond the printed product Införmationsgehalt, z. As a profit, is retrievable.

Thus, it is known from practice that a buyer of an individualized with an individual prize code printed copy uses the winning code of the printed copy to the Internet z. B. to register with the publisher of the printed copy with personal data so as to participate in a raffle, the buyer to retrieve possible profits z. B. must purchase other products or services, in particular the publisher. As a result, an added value can be generated both for a buyer of the printed product and for a publisher of the printed product.

In previously known methods for producing such printed products, the dynamic access data for the individualization of statically printed printed products are target-specific or target-group-unspecific, i. H. that a link between the individual access data of a printed copy and a buyer of the printed product is made only via the interaction medium.

Out US Pat. No. 5,314,176 A a method according to the preamble of claim 1 is known. US 6 129 346 A discloses further prior art.

On this basis, the present invention has the object to provide a novel method for producing a printed product.

This object is achieved by a method according to claim 1.

Fig. 1:

eine schematisierte Darstellung zur Verdeutlichung des erfindungsgemäßen Verfahrens zum Herstellen eines Druckprodukts.

Preferred embodiments of the invention will become apparent from the dependent claims and the description below. Embodiments of the invention will be described, without being limited thereto, with reference to the drawings. Showing:

Fig. 1:

a schematic representation to illustrate the inventive method for producing a printed product.

The invention relates to a method for producing a printed product, such as. As a newspaper, wherein the inventive method below with reference to Fig. 1 is described.

Fig. 1 schematically shows several printed copies 10 of a printed product to be produced 11, wherein in the production of the printed product 11 at least one substrate web based on static data 13 is printed statically with a print copy for all copies 10 of the printed product 11 unchangeable print image. The printing of the or each substrate web based on the static data 12 with the fixed for all copies 10 print image is carried out in at least one printing form-based printing unit, the z. B. is designed as an offset printing unit.

In the production of the printed product 11, at least one of the statically printed substrate webs is dynamically printed on the basis of dynamic data 13 in addition to the static printing with an individual print image for at least some copies 11, whereby the individual print image printed on the basis of dynamic data 13 is to access data. The dynamic data are printed on at least one printing material web with the aid of at least one printing formless printing device, in particular at least one inkjet printing device.

A printed copy 10 of the printed product 11 produced in the above manner with a static print image and a dynamic print image is acquired by a buyer 14, whereby the buyer 14 of a print copy 10 uses the access data printed in the print copy 10 as a dynamic print image to scan over Interaction medium 15 to retrieve a on the printed product 11 and thus the printed copy 10 information content.

In the dynamically printed in the printed copies 10, for at least some copies copy individual access data may, for. B. on web addresses, based on which a buyer 14 retrieves an additional information content via the interaction medium 15 or enters data into a database. Furthermore, the individual access data can be telephone numbers, radio and television station information or even profit codes which cause a buyer 14 of a printed copy 10 to use the corresponding interaction medium 15, for B. over the Internet, the radio, the television or the phone to retrieve additional information content.

Then, when the access data printed in the printed copies 10 are winning codes, a buyer 14 of a printed copy 10 may use the winning code himself, e.g. B. on the Internet at the publisher of the printed copy to participate in a raffle, then the buyer 14 z. For example, to check whether a profit has been assigned to it, a product, in particular a printed copy 16 of another printed product 17, or a service must acquire. The target-specific and / or target-group-specific access data printed in the print copies are accordingly linked to a product and / or a service. As a result, an additional value added can be generated both for the buyer of the printed product 11 and for the publisher of the same. According to the invention, the dynamic printed image printed in the print copies 10 of the printed product 11 as individual access data is target-specific access data and / or target-group-specific access data.

Accordingly, it is within the meaning of the present invention to design the individual access data printed in the printed copies 10 of the printed product 11 as a function of the recipient and / or a recipient circle of the printed product 11. For this purpose, the dynamic data 13, based on which the dynamic printing of the printed copies 10 of the printed product 11 takes place, can be compared with a database 18 containing target-specific and / or target-group-specific data. In the database 18 may be z. For example, it can be a Content Management System (CMS).

With the invention it is possible, for. B. with the knowledge of the specific recipient or subscribers of the printed product 11, a printed for this subscriber printed copies 10 individually person-specific for this subscriber with access data to print.

So in the Content Management System z. B. for the specific subscriber personal information such. As the profession of the subscriber, the car driver driven by the subscriber or the like may be stored in order then to print such access data in the printed copy 10 of the subscriber, which cause the same via the interaction medium 15 to get beyond the print product 11 information content.

It is also possible for a particular recipient circle, such. For example, for a reading circle or for printed in a certain region printed copy 10 of the printed product 11 to print individual access data dynamically in the printed copies 10 of the printed product.

On the basis of the target-specific data and / or target-group-specific data stored in the database 18, it is also possible to generate in advance Internet user accounts with target-specific and / or target-group-specific web offers, to which the recipient of the print product 11 then uses the data printed in the same , target-specific and / or target group-specific access data can access.

The target-specific and / or the target-group-specific access data are printed in such a way that they are printed on at least one printed page in the respective printed copy. The target-specific and / or the target group-specific access data are then not visible from the outside, but only if the printed copy is open. The target-specific access data correlate with logistics data of the recipient.

LIST OF REFERENCE NUMBERS

10

printed copy

11

print product

12

static data

13

dynamic data

14

buyer

15

Interaction medium

16

printed copy

17

print product

18

Database

Claims (3)

1. A method for producing a print product, wherein one or multiple substrate webs for statically printing the same with a print image that is invariable for print copies of the print products are transported in each case by at least one print form-based printing unit, where at least one of the statically printed substrate webs in the region of at least one print-form-less printing device of the reel-fed printing press is additionally dynamically printed in particular in line with the static printing, with access data that is individual for at least some print copies, in particular a win code, wherein via the access data for a buyer of the print product via an interaction medium such as for example the internet information content exceeding the print product, e.g. a win, can be accessed via the print product, wherein in the print copies as individual access data either target person-specific access data and/or target group-specific access data is printed,
   characterized in that
   in the print copies target group-specific access data is printed which is dependent on the circle of recipients of concrete print copies and via which a recipient of the print product accesses internet user accounts with target group-specific web offers, which are generated based on the target group-specific data.
2. The method according to Claim 1, characterized in that the target group-specific access data printed in the print copies is linked to a product and/or a service.
3. The method according to Claim 1 or 2, characterized in that the target group-specific access data is printed in such a manner that the same is printed on at least one print side located inside in the respective print copy.

Images