EP2067101A1 - Produit d'impression et procédé pour sa préparation - Google Patents

Produit d'impression et procédé pour sa préparation

Info

Publication number
EP2067101A1
EP2067101A1 EP07785073A EP07785073A EP2067101A1 EP 2067101 A1 EP2067101 A1 EP 2067101A1 EP 07785073 A EP07785073 A EP 07785073A EP 07785073 A EP07785073 A EP 07785073A EP 2067101 A1 EP2067101 A1 EP 2067101A1
Authority
EP
European Patent Office
Prior art keywords
postings
posting
printed product
blog
printed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP07785073A
Other languages
German (de)
English (en)
Inventor
Guido Steffen
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ferag AG
Original Assignee
WRH Marketing AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by WRH Marketing AG filed Critical WRH Marketing AG
Publication of EP2067101A1 publication Critical patent/EP2067101A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00Handling natural language data
    • G06F40/10Text processing
    • G06F40/103Formatting, i.e. changing of presentation of documents
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F17/00Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/16Coin-freed apparatus for hiring articles; Coin-freed facilities or services for devices exhibiting advertisements, announcements, pictures or the like
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F17/00Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/26Coin-freed apparatus for hiring articles; Coin-freed facilities or services for printing, stamping, franking, typing or teleprinting apparatus
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2216/00Indexing scheme relating to additional aspects of information retrieval not explicitly covered by G06F16/00 and subgroups
    • G06F2216/17Web printing
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10TTECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION
    • Y10T428/00Stock material or miscellaneous articles
    • Y10T428/24Structurally defined web or sheet [e.g., overall dimension, etc.]
    • Y10T428/24802Discontinuous or differential coating, impregnation or bond [e.g., artwork, printing, retouched photograph, etc.]

Definitions

  • the present invention relates to a printed product according to the preamble of patent claim 14, a method for producing a printed product according to the preamble of patent claim 1 and a system for the production of a printed product according to the preamble of patent claim 13.
  • weblog which is made up of web and log, was coined in 1997 by the American John Borgar, who published on the Internet a regularly updated online diary, also known as a blog. He is often referred to as the first blogger and inventor of the weblog.
  • Blog types are fluent, but it can be seen that tends to be personal weblogs be run by individuals and specialized weblogs in the team, often in combination with a company.
  • entries from a weblog are to be published in an online newspaper, not only does the authenticity of these entries have to be checked, but there are usually also copyright problems.
  • a distinction must be made between the contributions of the weblog owner and those who comment on them.
  • the contributions of the weblog owner as well as the reader can be very different.
  • each individual contribution also known as posting, must be examined in terms of its nature and content in order to be able to assign or deny the work character to the respective post.
  • An object of the present invention is to provide a method and a system for producing a new printed product and a new printed product while avoiding the above-mentioned disadvantages and problems.
  • Another object of the present invention is to optimize the cost of message retrieval and the prepress area of the new printed product.
  • the new print product respectively the new production process and the new system, open up weblogs and the blog posts they contain as news sources for classic print media.
  • the methods and systems according to the invention make it possible to check, categorize and evaluate the blog posts or postings in such a way that the actual editorial effort in the prepress area can be considerably reduced.
  • the responsible editor may, in accordance with a preferred embodiment of the invention, for example at a conventional desk-top publishing workstation, present the preselection presented by simply tapping or clicking on the respective posting, highlighting a selection box associated with the posting or otherwise marking the posting of that posting to the user Select publication.
  • a selected posting is preferably displayed visually recognizable as being selected, so that the editor can always see which postings are already selected for publication.
  • the new method preferably uses postings from bloggers who have consented as part of an online registration and certification process via a blog portal, a commercial use of their blog posts for publication in the inventive print product and any subsequent uses. Legal certainty for the commercial operator of the blog portal and the manufacturer of the new print product has increased enormously.
  • the certified bloggers are advantageously obliged to comply with the guidelines and terms and conditions of the portal operator and not against the basic principles of "Netiquette” to violate.
  • the certification allows each post to be attributed to a specific blogger and to exclude its postings in case of violations of the publication.
  • Each post submitted by the certified blogger to the blog portal and associated with a desired category will be assigned a postingspecific identifier, including, among other things, the selected category and lineage information, which will allow posting to the author or submitting blogger assigned.
  • the new postings are preferably cataloged by a semantic evaluation routine and assigned to a specific blog category. If the submitting blogger has already assigned the posting to a category, the automatic categorization will ideally confirm the selection or, in case of non-match, take into account the weighting of the blogger in the automatic categorization and weight accordingly.
  • a note is preferably generated, which allows all newly incoming posts to be automatically ranked. It has proven advantageous to base this note heavily on an assessment of previous postings by a blogger.
  • the evaluation is carried out by the readers of the printed postings and preferably takes place via SMS, e-mail or online access of the readers to a corresponding evaluation or voting site, which is integrated in the blog portal or connected to it. If a blogger's printed post receives mostly positive reviews from the readers, the overall rating of the blogger will be improved. Score generation for a new post will take into account the author / blogger rating so postings by Bloggem with a good rating will be placed higher in the rankings than those from bloggems whose previously printed postings have received mostly negative reviews. For the creation of the ranking list, the information from the semantic analysis is preferably also used, which makes it possible to determine a keyword actuality for each article.
  • the semantic analysis also makes it possible to calculate how well a new article fits into the corresponding given category.
  • This value also called "Fit”
  • the mathematical foundations for the creation of such rankings are known to the skilled person as well as the software tools for their implementation and will not be explained further here.
  • the note generated for the post is preferably added to the posting specific identifier as additional information.
  • postings of newly registered bloggers inevitably do not yet have any ratings, they are preferably stored with the result of the semanit analysis and the information on fit for a specific category in a separate category for first-time postings and brought to the editor's attention in prepress.
  • a page layout is automatically presented to the editing editor in the prepress stage, which page layout is composed of the postings for each category with the best ratings and mixed advertisements.
  • the editor confirms the proposal in full or only confirms individual postings and replaces others. Unless image material is made available in the postings, the editor can still insert suitable image material for the page layout / page creation. Also "neutral" material for reader retention such as puzzles, sudokus and / or comic strips can be inserted here by the editor / layouter.
  • a copy of the selected posting is transferred to a buffer and checked on the basis of predetermined limits, when the available space in the respective category and / or in the entire printed product is exhausted.
  • the new print product differs significantly from known online newspapers that do not know such hard page or space restrictions.
  • the production of the new print product is carried out in the simplest case of a company, for example, a newspaper publisher with printing house. But it may well be several companies involved in the production.
  • the blog portal can be run by a first company that provides the certified, categorized and provided with the evaluation information from the reader feedback postings companies, such as newspaper publishers. With the regularly delivered data packages they can easily keep the posting databases of their in-house prepress up-to-date and filled.
  • several blog portals are operated for different geographic regions, so that the postings to a category, for example, on the subject of politics, regionally recorded and are fed in a subsequent step of the editorial processing.
  • a breakdown of the blog posts in regions of origin can be achieved.
  • the blog posts previously selected automatically or editorially for a particular topic or a specific category sorted by geographical origin are available for the creation of a layout.
  • the view of a current political issue can be broken down into contributions from North America, Europe, and the Arab world and juxtaposed in layout with minimal effort.
  • the printed products which can preferably be produced by the process according to the invention and the system according to the invention include, for example, tabloid formats in DIN A4 and A5, 2-fold products and Leporellos.
  • the responsible editor may select that format from a database of the associated format information and styles, specifying the absolute page number and the number and page number for the categories to be published. Also set in advance is the amount of space that is available for ads in each category and / or in total. As will be described in more detail below, this ad slot is preferably automatically filled by the system with previously categorized displays from a display database in a category-related manner. Based on these key data, the system will continuously monitor the editor's selection process during page layout and page creation, preferably visualize the progress of filling each category, and, upon reaching the set category limit, make it impossible to select or at least send a warning message. In further preferred embodiments, the system automatically generates a complete layout proposal that can then be accepted or changed by the editor.
  • the editor may be given the opportunity to subject the layout produced by the system with the selected postings and displays to a final inspection and to correct errors and / or defects in a manual edit mode.
  • the pre-press or pre-press area also includes works such as color corrections, photomontages and all the optimization of image and data material.
  • all postings, but also the advertisements are assigned by the system a unique tag, which in the printed state is preferably implemented as a machine-readable two-dimensional or matrix barcode.
  • the printed tags are arranged in or in relation to the posting so that they are intuitively correctly assigned by the reader.
  • the tag that is printed along with the post or ad is the preferred means to allow the reader to interact with the new media.
  • the invention allows readers to influence the production of future printed products collectively in a previously unknown manner.
  • CiMatrix developed, and today belongs to Siemens (http://www.rvsi.net). Data Matrix has been made available by the AIM (Association for Automatic Identification and Mobility) as a "public domain" and complies with ISO / IEC16022. Semacode is the
  • Pixecode is another example of using a data matrix type printed barcode in applications that allows the user of a smartphone or PDA with built-in camera and internet access to easily connect to a particular Internet or Internet by simply scanning / printing the printed code WAP page.
  • Other systems are known from the prior art, which allow using product-specific barcodes with the help of a mobile phone with camera to query additional product information from a computer product database. The user is thereby photographed or scanned by means of the mobile camera, for example while shopping in the supermarket, a product-specific barcode which is attached to the product or a display.
  • the tags which are preferably printed along with the postings and advertisements, allow the reader to scan into a portable device, preferably one
  • Mobile phone or a PDA (Personal Digital Assistant) with built-in camera one A connection to post a response to the posting, to visit a linked website, to retrieve additional information about an ad, to place an order, or to subscribe to a service.
  • PDA Personal Digital Assistant
  • the reader feedback preferably takes place via a voting platform of the blog portal, which can receive feedback on certain postings, for example via SMS, e-mail, Internet connection or by telephone.
  • a voting platform of the blog portal can receive feedback on certain postings, for example via SMS, e-mail, Internet connection or by telephone.
  • Voting platform automatically assign each feedback to the correct posting and thus to the submitting blogger. As already described above, based on the
  • the readers are given the opportunity to personalize or comment anonymously by reading a tag associated with a particular posting, for example as a text entry via SMS or a picture post via MMS.
  • Such comments from non-certified readers are stored linked to the posting and may be considered in editorial processing and reprinted in subsequent editions of the printed product.
  • the page layout finalized in the pre-press is released for the purpose of forming and in a further process section, which according to the IFRA (International Service Organization for Newspaper and Media Technology) terminology corresponds to page output and plate production, at least one printing plate based on the form description generated in the pre-press or at least one file containing the data to be printed, preferably in PostScript or PDF format, for a subsequent digital printing process.
  • at least one file, the so-called form bitmap is generated with the shape data and used for the creation of printing forms by means of manual montage, computer-to-film or computer-to-file techniques.
  • imposition programs are used, which must take into account parameters such as signature size, gripper edges, folds and trims, but also stapling, binding type and, if necessary, fret and size increase.
  • the plates are used in the preferred pressure-form-bonded printing process, also referred to below as "conventional printing process".
  • these are high-performance printing processes on printing machines, such as the newspaper rotation, gravure or planographic printing on newspaper reel presses with up to 100,000 copies printed per hour.
  • print product is processed further after printing. It is especially folded, cut, stapled and / or there are precursors and / or supplements inserted or glued. The finished end products then go into the shipping and distribution.
  • the contribution-based content is automatically converted to non-contributory data, preferably display data from advertising agencies or direct advertisers for layout. It has proved to be particularly advantageous, the display data not subject to categorization after receipt, preferably via a secure web-based advertising portal, but rather to allow the advertiser to choose which category or categories to classify the ad into.
  • the advertiser sets the essential appearance parameters of the advertisement on the basis of a predetermined selection and preferably makes the display available in electronic form, for example as a post-script or as a PDF file. He selects at least in which form and size the advertisement should appear and which category or categories it should be assigned and when or in which period and how often it should appear.
  • it is preferably a relational database.
  • the control data may also include the information as to whether the display is black and white, in craps or in color, and where in the page grid it should be placed.
  • each printed advertisement is assigned a unique tag that allows the reader to provide feedback on the ad in a known manner via mobile phone, PDA, telephone or a web browser.
  • the response may be to order a product, request additional product information, or subscribe to a service. Since the feedback can be attributed to the respective ads, the advertiser receives valuable information about whether his ad reaches the target audience and what impact his ad has on him.
  • the tags can also be designed as visually identifiable by the reader Internet addresses or telephone numbers or the barcodes can be supplemented with such. This also allows such readers to provide feedback on ads and / or postings that only have a phone or Internet access.
  • Fig. 1 is a schematic overview of the production of a blog-based
  • Fig. 3 is a schematic overview of a possible certification of a blogger via a blog portal
  • FIG. 4 shows a schematic representation of a submission of postings of a certified blogger via a blogporta).
  • FIG. 1 shows how a weblogger 1, briefly called blogger 1, posts three blog posts or postings 3, 4, 5 via a blog portal 7.
  • the three postings 3, 4, 5 are all assigned to category A 8.
  • a Blogger 2 submits a contribution 6 in category B 9.
  • the categories to which the bloggers can post in the blog portal postings correspond to topics such as politics, sports, music, cars, TV.
  • the blogger 1 submits his three postings 3, 4, 5 a)) e in the same category A 8.
  • the postings are due to one previously made the certification of the bloggers 2, 3 not anonymous, but their text and / or image information is additionally attached information to the submitter Blogger.
  • FIG. 1 shows how a weblogger 1, briefly called blogger 1, posts three blog posts or postings 3, 4, 5 via a blog portal 7.
  • the three postings 3, 4, 5 are all assigned to category A 8.
  • a Blogger 2 submits a contribution 6 in category B 9.
  • the categories to which the bloggers can post in the blog portal postings correspond to topics such as politics, sports, music, cars, TV.
  • each post of a particular blogger 1, 2 in the illustrated embodiment is assigned by a blogger database of a got platform 10 a current rating of the blogger who wrote and / or submitted the post .
  • the posting database 1 3 which is assigned to the pre-press in the illustrated embodiment, the system, as will be described in more detail below, generates a ranking list of all postings of a specific topic category that serves as the basis for the automatically generated page layout.
  • advertisements from a display database 1 2 which are used wholly or partly for financing the printed product 30, are also used in the layout creation.
  • Each posting and preferably also each display is assigned a unique posting or display-specific tag in the page layout 15, as shown in FIG. 2 in different examples 32, 34, 36. As already described above, this tag represents the basis for interaction possibilities Readers with the new product, respectively its production.
  • the automatically created layout takes into account format information and style sheets, for example, selected by an editor 14 from a database and given to the layout process 15. Based on the given absolute page number and the number and page number for the categories intended for publication, it is determined how much space is available for the postings in addition to the advertisements to be printed. Since the ads are preferably not randomly distributed in the print product, they are also assigned to the different categories and automatically by the system Create the page layout with the same category postings associated with the pages or pages of the appropriate category in the layout of the printed product.
  • the automatically generated proposal for a layout is preferably checked by an editorial employee and, if necessary, corrected and / or changed. Postings and / or advertisements can be relocated within the layout or completely deleted and replaced by other postings. Based on key data such as page number and page size, margins, etc., the system will continuously monitor the editing process of the editor during the manual revision of page layout and page creation.
  • the plates are used in the preferred pressure-form-bonded printing method 20.
  • these are high-performance printing processes on printing machines, such as the newspaper rotation, gravure or planographic printing on newspaper reel machines with up to 100 1 000 printed copies per hour.
  • the printed products 30 are then brought to the readers 22, 23, 24, 25, 26 via the shipping and distribution channels 21 already mentioned above.
  • the new print product gives readers the opportunity to provide feedback on the printed postings and / or advertisements via means of communication such as mobile phones 27 or e-mail 28.
  • means of communication such as mobile phones 27 or e-mail 28.
  • reader 22, 23, 25, 26 can leave reviews on individual postings 31, 33, 35.
  • Each printed post 31, 33, 35 is assigned a postingspecific tag 32, 34, 36 which allows the reader to post a review of the post or comment on the post.
  • reader 25 uses a mobile phone to send feedback messages 37, 38 to postings 31 and 35 in the print product via SMS to an SMS voting platform 41.
  • Reader 26 sends an e-mail feedback 39 to posting 31 to, for example, a smartphone or PDA to an e-mail voting platform 42, and reader 22 uses an Internet access to submit a WWW feedback 40 to post 33 to a WWW voting platform.
  • Reader 23 consumes Contribution 31, it does not use any of the feedback options.
  • the posting-specific tags 32, 34, 36 allow each reader's feedback to be automatically uniquely assigned to a particular post by simply scanning the tag with the camera of his mobile phone and automatically to the right recipient, in the example shown in the form of voting platforms, addressed and sent.
  • the posting-specific identification of the confirmations allows the feedback, which is preferably stored in a database, not shown, to be associated with the postings.
  • the evaluation data are assigned to the blogger who wrote the posting and stored in a Blogger database, also not shown in FIG.
  • a score is generated for each blogger that is stored in the Blogger database. For example, if a blogger's printed post 31 receives positive reviews from the readers 25, 26, it will improve the blogger's rating. Now, if this blogger submits a new post, a note is generated for this post which considers the author / blogger's rating under other criteria.
  • a ranking list of 44 blogs proposed for the layout 1 5 by the system is generated according to the notes, so that Postings by bloggers with a good rating are ranked higher in the ranking than those from bloggems whose previously printed postings receive mostly negative reviews.
  • the machine-readable, posting-specific tags 32, 34, 36 can be supplemented with further visual information that can be read by the reader of the printed product without any aids.
  • This freely readable information may include the name of the blogger or an Internet address or telephone number of an advertiser.
  • the proposed "peer review” rating system can be given an important role, as it provides a huge incentive for the bloggers to provide current, informative or even provocative contributions.
  • anyone who does not stand up to the evaluation by the readers will not be reprinted in the future.
  • a fundamental advantage of the new printed product 30 over electronic publications is that it allows the successful blogger to reach readers that he can not reach on the usual Internet platforms. It not only increases the range for its postings, but also makes it device-independent. For most bloggers, the ability to reprint and distribute their own postings in a high-volume print product provides sufficient motivation. Moreover, the method and system according to the invention already provide all the prerequisites for rewarding successful bloggers for their contributions in various other forms, if so desired.
  • FIG. 3 shows how a blogger 1 can be registered and certified via the blog portal 7. He enters his personal data into a Blogger database 50. From the Plogportal he gets the binding guidelines 45 displayed and / or delivered and a certificate 47 is issued and transmitted only after the approval 46 of the policies 45. The certificate 47 makes it a certified blogger T, and is a prerequisite for submission of certified postings 3, 4, as shown in FIG. By agreeing to the guidelines, the Blogger T agrees, among other things, to the commercial exploitation of its postings for the creation of the printed product, for storage and, if necessary, for processing and other utilization. The certification of the bloggers makes the problems especially copyright issues that would arise in the production of a printed product from freely accessible on the web postings, not even pay.
  • the certified blogger V submits new postings 3, 4 to the blog portal 7, then this can be assigned an identifier 48, 49 with the blogger data from the blogger database.
  • the identifier 48, 49 postingspezifisch that is, they contain in addition to the identical identifier of the blogger V also already information to Posting 3, 4, respectively, this can be added subsequently, for example, in the grading.
  • the tag is subsequently generated for each posting.
  • the posts 3, 4 with their Identifiem 48, 49 are then transmitted to the posting database 13, where they are available for ranking and the layout.
  • the postings of certified bloggers in the printed product are wholly or partly replaced by postings made by editorial staff
  • Postings that do not have a work character can be stored completely, preferably with quote information, in the posting database.

Abstract

L'invention concerne un nouveau produit d'impression, respectivement un nouveau procédé de préparation et un nouveau système pour la préparation de produits d'impression, exploitant les blogs de la toile, et les contributions de blog qu'ils contiennent, en tant que sources d'informations pour des médias imprimés classiques. Une différence importante par rapport aux produits électroniques connus et procédés correspondants dans lesquels des contributions de blog ou des billets sont rendus accessibles en ligne, est constituée par le fait que, selon la présente invention, les contributions de blog alimentent de manière nouvelle les étapes préliminaires à l'impression, nommées ci-dessous également prépresses et y sont traitées pour être amenées à la préparation de la forme d'impression en fonction du procédé d'impression, après la préparation de la mise en page réalisée de préférence de manière automatisée. Les procédés et systèmes selon l'invention permettent de vérifier, de catégoriser et d'évaluer les contributions de blog ou les billets de manière à ce que l'effort rédactionnel proprement dit dans le domaine de la prépresse puisse être considérablement réduit. Cela conduit à des économies massives, car une présélection de préférence précatégorisée de contributions de blog, idéalement sous forme de classements, est mise à la disposition d'un rédacteur compétent, de manière avantageuse par l'intermédiaire des procédés et systèmes d'évaluation décrits en détail ci-dessous et de procédés et systèmes de contrôle placés de manière optionnelle en amont. Le nouveau procédé utilise de préférence des billets de blogueurs ayant approuvé, dans le cadre d'un processus de demande de certification en ligne par l'intermédiaire d'un portail de blog, une utilisation commerciale de leur contribution de blog pour la publication dans des documents imprimés selon l'invention et pour des utilisations ultérieures possibles. La garantie juridique pour l'opérateur commercial du portail de blogs et du fabricant du nouveau document imprimé en est énormément accrue.
EP07785073A 2006-09-21 2007-08-02 Produit d'impression et procédé pour sa préparation Withdrawn EP2067101A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CH15082006 2006-09-21
PCT/CH2007/000378 WO2008034268A1 (fr) 2006-09-21 2007-08-02 Produit d'impression et procédé pour sa préparation

Publications (1)

Publication Number Publication Date
EP2067101A1 true EP2067101A1 (fr) 2009-06-10

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EP07785073A Withdrawn EP2067101A1 (fr) 2006-09-21 2007-08-02 Produit d'impression et procédé pour sa préparation

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US (1) US20090305006A1 (fr)
EP (1) EP2067101A1 (fr)
JP (1) JP2010504573A (fr)
AU (1) AU2007299501A1 (fr)
CA (1) CA2663274A1 (fr)
RU (1) RU2457534C2 (fr)
WO (1) WO2008034268A1 (fr)

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RU2009114311A (ru) 2010-10-27
CA2663274A1 (fr) 2008-03-27
AU2007299501A1 (en) 2008-03-27
RU2457534C2 (ru) 2012-07-27
WO2008034268A1 (fr) 2008-03-27
JP2010504573A (ja) 2010-02-12

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