EP1501068B1 - Bande publicitaire avec surface d'affichage courbe et convexe - Google Patents

Bande publicitaire avec surface d'affichage courbe et convexe Download PDF

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Publication number
EP1501068B1
EP1501068B1 EP03026235A EP03026235A EP1501068B1 EP 1501068 B1 EP1501068 B1 EP 1501068B1 EP 03026235 A EP03026235 A EP 03026235A EP 03026235 A EP03026235 A EP 03026235A EP 1501068 B1 EP1501068 B1 EP 1501068B1
Authority
EP
European Patent Office
Prior art keywords
advertising
flat material
support
supporting surface
barrier according
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP03026235A
Other languages
German (de)
English (en)
Other versions
EP1501068A1 (fr
EP1501068B2 (fr
Inventor
Peter Adelfang
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Apa Adelfang & Parbel & Cokg GmbH
Original Assignee
Apa Adelfang & Parbel & Cokg GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
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Application filed by Apa Adelfang & Parbel & Cokg GmbH filed Critical Apa Adelfang & Parbel & Cokg GmbH
Publication of EP1501068A1 publication Critical patent/EP1501068A1/fr
Application granted granted Critical
Publication of EP1501068B1 publication Critical patent/EP1501068B1/fr
Publication of EP1501068B2 publication Critical patent/EP1501068B2/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless

Definitions

  • the invention relates to an advertising band for the edge of a sports venue field, in particular in the form of a display which is erectable with respect to a background of this harnessanted runs in the horizontal elongated, on a visible side with an advertising motif, z. B. in the form of a figure, in the form of characters and the like. Is provided, and at least in the area of the advertising motif with respect to its longitudinal extent convexly curved to view from a distant and especially elevated position to achieve a three-dimensional spatial effect.
  • the aim of this advertising measure in the form of a billboard is to be known, for example by means of company logos and company logos, especially in television viewers or to communicate with the viewer by means of other advertising messages.
  • the effect on the viewer depends i.a. the degree of (re) recognition of the advertising motifs.
  • Recognition in turn, depends largely on the size or height of the advertising band and thus the size of the used lettering or general advertising motifs, as determined by means of a demographic examination.
  • the representation size of the advertising motif on advertising boards are narrow limits set by sports venue regulations, which among other things provide height restrictions for the advertising boards. The reason for this is that the spectators sitting in the stands of the stadium should not be unreasonably restricted in their view of the field through advertising boards.
  • the height of advertising boards is limited due to structural conditions on columns and railings. The permitted height of, for example, advertising boards in sports facilities varies from country to country. In Germany g0 cm advertising band height should not be exceeded. In the United Kingdom, where viewers behind the advertising boards are also allowed to sit on the floor, the permitted height for advertising boards is only 60 cm.
  • advertising ribbons are flat objects, which, in the case of advertising boards in sports facilities, are lined up laterally in a fence-like manner and are possibly connected to one another. Especially with increased camera position in the case of television broadcasts was found that the visibility of the advertising motif is not always guaranteed, especially in camera stills.
  • this advertising band is convexly curved at least in the visible side region and, due to the curved formation, allows a sudden improvement in the recognizability and perceptibility of advertising motifs on the visible surface of the advertising band.
  • the strikingly improved recognizability and perceptibility of advertising motifs on the curved advertising strip according to the invention is primarily due to the fact that with the curvature of the field of view in comparison to a flat advertising band of the same setting height, a larger area for the advertising motifs provided.
  • convex curved advertising a spatial effect that is not achievable with flat adboards.
  • the convex curved advertising band which is disclosed in said publication, has proven itself in use many times. However, there remains a need for further development of this proven advertising campaign in favor of a presentation of different advertising motifs with one and the same advertising band without complex measures, such as the application of a new advertising motif on the visible side of the advertising.
  • An object of the present invention is therefore to provide an advertising band of the type mentioned above, which is flexible in terms of the presentation of different advertising motifs and ensures the presentation of different advertising motifs without much, especially temporal effort.
  • the invention provides, instead of a stationary attachment of the advertising motif on the visible side of the advertising band, the provision of serially arranged advertising motifs on a flat material, which can be routed over the visible surface of the advertising band such that an advertising motif can be replaced in the short term by another, in that the indexing device is actuated in order to move away the current advertising motif from the area of the visible side of the advertising band and at the same time to raise another advertising motif on the visible side.
  • the indexing of serially arranged advertising motifs according to the invention over the convex curved viewing side or supporting surface of the supporting frame of the advertising tape can take place in fractions of a second, so that as a surprising effect when using the advertising band, this can suddenly be equipped with a new advertising motif.
  • the support surface (to determine the visible side) to provide low friction, to keep the contact friction relative to the sheet minimal. This allows a rapid indexing of the sheet material without the indexing device has to provide a great deal of effort, so that their drive (electric motors) has to provide only a small power, which is connected to a small design of the drive.
  • the low-friction equipment of the support surface always a smooth surface of the provided with the advertising motifs flat material, so that the recognizability of the advertising motif is guaranteed even after the indexing of the sheet.
  • the low-friction equipment of the support surface can be done in different ways.
  • the support surface with a low-friction material eg. As PTFE coated.
  • the support surface may be made of such a material.
  • the support surface has point contact with the flat material providing projections, which are designed for example as bristles.
  • the indexing device of the advertising band according to the invention can also be configured in different ways.
  • the indexing device has winding tracks for receiving the flat material, similar to the winding spools of the film transport mechanism of a camera.
  • As drive for the winding tracks is preferably at least one electric motor into consideration.
  • the indexing device is preferably integrated into the support frame.
  • the flat material may consist of different materials. Preferred is a plastic film or a plastic-coated fabric.
  • a curved formed advertising band is generally designated by the reference numeral 10, while used for comparison known, d. H. just trained advertising band the same height, here vertically positioned, designated by the reference numeral 11.
  • the projection of the flat advertising tape 11 standing vertically on the ground, the horizontal ground 14, which can be formed for example by a sports or playing field, starting from the respective camera position, is designated 12 in the cross-sectional view shown in the figures, while the additional projection obtained by means of the curved advertising band 10 is designated in this cross-sectional representation by the reference numeral 13.
  • the total projection length of the curved billboard 10 corresponds in each case to the sum of the designated projection length 12 and the designated by the reference numeral 13 additional projection length, which is compared to the projection of the flat billboard a measure of the increased size impression of an advertising motif , which is mounted on the visible side of the respective advertising band and viewed from the viewing position, which is generally designated by the reference numeral 15.
  • Fig. 1 the length of the projection 12 of the flat billboards is indicated by a bar denoted 100%, while the greater length (that is, the sum of projections 12 and 13) is indicated by a longer, darker bar than the screened 100% bar.
  • Fig. 1 illustrates the effect of the height of the viewing position with unchanged billboard constellation on the size of the perceived message.
  • Fig. 1 the case of a high observer or camera position 15 is shown.
  • the curved trained advertising tape 10 has a cross-sectional circle shape and the entire projection length when viewed from the camera or observer position 15 of the curved formed advertising tape 10 is 159%, based on the 100% of the projection 12 of the flat advertising tape 11 on the substrate 14. Dies gives an area gain in favor of the advertising motif of 59% in this example.
  • the curved band formed corresponds to that disclosed in DE 199 37 037 A1.
  • the advertising band includes a support frame 20 with a convexly curved support pad 21, on the outside of a flat material 22 is guided, which is provided on its outside with (not shown) advertising motifs, which are arranged serially successively on the flat material 22 in the direction of the longitudinal extension of the flat material 22.
  • the support frame 20 includes an L-shaped support member having a bottom support member 23, and an upstanding member 24, the convexly curved support support 21 extending between the free ends of the members 23 and 24.
  • components of an indexing device forming winding coils 25 and 26 in the region of the support element 23 are arranged and extend substantially over the full longitudinal extent of the advertising tape 10 (in Fig. 2 perpendicular to the paper surface running).
  • the winding coils 25 and 26 receive the web longitudinal ends of the sheet 22 and are rotatably driven by means of a motor means not shown (at least one electric motor containing) similar to the film transport of a camera.
  • the winding coils 25, 26 are driven such that a further switching of the sheet 22 is ensured such that is replaced by a Rothschalt suits currently lying on the support surface 21 part of the sheet 22 completely by another equal section by peeling the sheet 22 of the reel spool 26 and winding on the take-up reel 25 (or vice versa).
  • the support support 27 is friction for the benefit of the lowest possible contact friction relative to the sheet 22 equipped.
  • This low-friction equipment can be provided in different ways.
  • the support pad may consist of a low-friction material or be coated with such a material.
  • the support surface may be provided with point contacts relative to the sheet. These point contacts are provided for example by projections, z. B. in the form of bristles.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Displays For Variable Information Using Movable Means (AREA)

Claims (8)

  1. Bande publicitaire pour le bord d'un terrain de jeu d'un complexe sportif, en particulier sous la forme d'un affichage, qui peut être installée relativement à un terrain et en hauteur à partir de celui-ci, qui s'étend dans son sens longitudinal à l'horizontale, et qui est muni d'une image publicitaire sur une surface d'affichage, par exemple sous la forme d'une illustration, sous la forme de caractères et d'objets similaires, et s'étend suivant une courbure convexe relativement à son sens longitudinal au moins au niveau de l'image publicitaire afin d'obtenir un effet spatial tridimensionnel vu à partir d'une position éloignée et en particulier surélevée, caractérisée par un matériau plat (22) en tant que support de l'image publicitaire, un cadre d'appui (20) avec une surface d'appui (support 21) fixant la courbure convexe de la surface d'affichage de l'image publicitaire, et un dispositif d'avance (25, 26) pour le matériau plat (22) servant au déplacement du matériau plat (22) au-dessus de la surface d'appui dans le sens de la courbure de la surface d'appui pour l'affichage d'images publicitaires différentes, sur la surface d'affichage de la bande publicitaire, disposées en série sur le matériau plat (22), la surface d'appui (support 21) étant réalisée avec une faible friction afin de maintenir à un niveau minimal la friction de contact par rapport au matériau plat.
  2. Bande publicitaire selon la revendication 1, caractérisée en ce que la surface d'appui (support 21) est recouverte d'un matériau à faible friction, par exemple de polytétrafluoréthylène.
  3. Bande publicitaire selon la revendication 1, caractérisée en ce que la surface d'appui (support 21) est composée d'un matériau à faible friction.
  4. Bande publicitaire selon la revendication 1, caractérisée en ce que la surface d'appui (support 21) comporte des saillies fournissant un contact par pointe avec le matériau plat, par exemple sous la forme de poils.
  5. Bande publicitaire selon l'une quelconque des revendications 1 à 4, caractérisée en ce que le dispositif d'avance comporte des bobines d'enroulement (25, 26) pour la réception du matériau plat (22).
  6. Bande publicitaire selon la revendication 4, caractérisée en ce que le dispositif d'avance comporte au moins un moteur électrique pour l'entraînement des bobines d'enroulement (25, 26).
  7. Bande publicitaire selon l'une quelconque des revendications 1 à 6, caractérisée en ce que le dispositif d'avance (25, 26) est intégré dans le cadre d'appui (20).
  8. Bande publicitaire selon l'une quelconque des revendications 1 à 7, caractérisée en ce que le matériau plat (22) comporte une feuille en matière plastique ou un pan de tissu recouvert de matière plastique.
EP03026235A 2003-07-24 2003-11-14 Bande publicitaire avec surface d'affichage courbe et convexe Expired - Lifetime EP1501068B2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10334039 2003-07-24
DE10334039A DE10334039B4 (de) 2003-07-24 2003-07-24 Werbebande mit konvex gekrümmter Werbemotiv-Sichtseite

Publications (3)

Publication Number Publication Date
EP1501068A1 EP1501068A1 (fr) 2005-01-26
EP1501068B1 true EP1501068B1 (fr) 2006-07-19
EP1501068B2 EP1501068B2 (fr) 2012-04-11

Family

ID=33483077

Family Applications (1)

Application Number Title Priority Date Filing Date
EP03026235A Expired - Lifetime EP1501068B2 (fr) 2003-07-24 2003-11-14 Bande publicitaire avec surface d'affichage courbe et convexe

Country Status (3)

Country Link
EP (1) EP1501068B2 (fr)
AT (1) ATE333693T1 (fr)
DE (1) DE10334039B4 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10334039B4 (de) † 2003-07-24 2008-03-27 Apa Adelfang & Parbel Gmbh & Co. Kg Werbebande mit konvex gekrümmter Werbemotiv-Sichtseite
ES1073117Y (es) * 2010-09-08 2011-04-27 Gaminde Borja Cumella Dispositivo publicitario para porterias deportivas
DE102012109472B3 (de) 2012-10-05 2014-01-23 Jürgen Bethke Werbebande und Verfahren zur Herstellung und Anbringung von Werbebanden für Veranstaltungsdekorationen
DE102014114749A1 (de) 2014-10-10 2016-04-14 Apa Adelfang & Parbel Gmbh & Co. Kg Hinterleuchtete Werbebande und Verfahren zum Einstellen der Helligkeit der Werbebande

Family Cites Families (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AT2755B (fr) † 1899-04-26 1900-11-26 Singer Mfg Company Hamburg A G
US3533177A (en) † 1968-03-18 1970-10-13 Edwin H Tott Information sheet holder
US4095359A (en) † 1976-12-30 1978-06-20 Everbrite Electric Signs, Inc. Tape holding mechanism for display device
DE3926738A1 (de) * 1989-08-12 1991-02-14 John Curran Transportabler plakatstaender
FR2705816B1 (fr) * 1993-05-24 1995-12-08 Tabary Guy Albert C Modules d'affichage d'images publicitaires et ensemble d'affichage.
FR2725822B1 (fr) * 1994-10-13 1996-12-27 D Innovation Soc Civ Module d'affichage d'images publicitaires a ecran cylindrique
DE19538702A1 (de) * 1995-10-18 1997-04-24 Staedte Reklame Gmbh Deutsche Plakatwand
FR2774204B1 (fr) * 1998-01-26 2001-12-14 Humbert Michalon Dispositif d'affichage sequentiel permettant la fixation individuelle, sans froissement, ni dechirures, ni decollement, de plusieurs affiches, directement sur un film support en polyester
DE19937037B4 (de) * 1999-08-05 2004-04-29 Apa Adelfang & Parbel Gmbh & Co. Kg Werbebande
FR2802008B1 (fr) * 1999-12-03 2003-04-25 Postermatic Internat Dispositif d'affichage
DE10031863A1 (de) * 2000-06-30 2002-01-10 Fc Bayern Muenchen Ev Verfahren und Vorrichtung zum optischen Anzeigen von Informationsinhalten
BR0200343A (pt) * 2002-02-06 2003-10-07 Souza Cruz Sa Mecanismo de movimentação de painel para um expositor de mensagem ao público
DE10334039B4 (de) † 2003-07-24 2008-03-27 Apa Adelfang & Parbel Gmbh & Co. Kg Werbebande mit konvex gekrümmter Werbemotiv-Sichtseite
DE202004003651U1 (de) † 2004-03-09 2004-05-13 Apa Adelfang & Parbel Gmbh & Co. Kg Werbebande mit dreidimensionaler Darstellung eines Werbemotivs

Also Published As

Publication number Publication date
EP1501068A1 (fr) 2005-01-26
EP1501068B2 (fr) 2012-04-11
DE10334039A1 (de) 2005-02-17
DE10334039B4 (de) 2008-03-27
ATE333693T1 (de) 2006-08-15

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