EP1271452B1 - Verfahrung zum Sichtbarmachen von Briefkastenwerbung - Google Patents
Verfahrung zum Sichtbarmachen von Briefkastenwerbung Download PDFInfo
- Publication number
- EP1271452B1 EP1271452B1 EP01114565A EP01114565A EP1271452B1 EP 1271452 B1 EP1271452 B1 EP 1271452B1 EP 01114565 A EP01114565 A EP 01114565A EP 01114565 A EP01114565 A EP 01114565A EP 1271452 B1 EP1271452 B1 EP 1271452B1
- Authority
- EP
- European Patent Office
- Prior art keywords
- mailbox
- advertising
- prospectus
- letterbox
- brochure
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Images
Classifications
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- B42D15/00—Printed matter of special format or style not otherwise provided for
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F1/00—Cardboard or like show-cards of foldable or flexible material
- G09F1/10—Supports or holders for show-cards
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
- G09F15/02—Bills, posters, or the like therefor
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
- G09F23/02—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article
Definitions
- Advertising brochures and all other flyers that are thrown in letter and mailboxes are either single-sided or multi-page, printed foldable materials that can be designed in any shape and color. All are locked in the mailbox. Their presence is usually not recognizable from the outside, as they are hidden by the rest of the post office. Special color designs also only attract limited attention in this respect, since the brochures are mostly completely covered, especially by newspapers. If the newspaper is not opened, the advertising brochure or flyer is often completely overlooked. The aim of advertising is to draw the attention of as many people as possible to the content of the advertising brochure or flyer. Mailbox advertising has so far only been able to reach the owner of the mailbox or other flatmates to whom the post is accessible.
- Advertising brochures therefore have the problem that they have to have different shapes, colors and sizes in order to attract attention.
- the material used is becoming more and more expensive and complex.
- the likelihood of being noticed in the entire "advertising mess" between other postal or prospectus mailings is correspondingly low despite the use of the most varied of shapes and colors.
- the invention is therefore based on the object by a technical change in the Brochures or flyers to position them in or on the mail and post box so that they does not disappear in the box, but protrudes (see examples 1 and 2) and from everyone Passersby can be perceived. All brochures and commercials had this property has not in the past.
- the prospectus hanging on the mailbox in this way does not hinder the insertion of further mail, brochures or the like into the mailbox. It is also easy to remove. However, due to the fact that the brochure is snagged at the letterbox slot by the gimmick (Examples 1, 2, 3 (b)), it is seen and touched. Because of the hooking on the mailbox, the prospectus will have to be removed regularly - and not in one go with the rest of the mail. This type of mailbox advertising basically catches the eye of prospectuses. The recipient must touch the attached brochure or flyer. He sees it inevitably in contrast to the usual known direct mail items that are hidden between the other mail in the mailbox.
- the fold or crease can be carried out manually for small quantities or print numbers.
- the brochures or flyers can also be manually folded for small quantities by perforation. However, it is advisable to pre-fold the brochures at specific points (examples 1, 2, 3 (b)) for quantities of more than 1000.
- the distributor has so much less work and the time of distribution is that of a simple advertising brochure.
- the prospectus can take any form. It can be a single sheet (referred to here as a "flyer") or a multi-page or arbitrarily folded prospectus. All pages can be printed on.
- the advantage of the invention is optimally exploited if the front of the hanging part of the prospectus (Examples 1, 2, 3 (a)) attracts the main attention for everyone, but this does not matter, since the prospectus at least arouses interest by hanging it out must be removed regularly.
- the number of grams or the material of the brochure is not decisive. It is essential that the prospectus gets stuck under its own steam. This does not require that the kinked part hanging out of the mailbox is lighter than the part hanging in the mailbox, since the kink has a hook effect.
- This type of mailbox advertising can therefore be used with any type of mailbox that has the usual slot or flap (see Examples 1 and 2).
- the intended advertising effect is also achieved if the prospectus, as shown in Example 3, rests in the mailbox on its floor or on other mail. Incidentally, the prospectus can be bent as desired, depending on the design effect that is to be achieved.
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Credit Cards Or The Like (AREA)
- Telephonic Communication Services (AREA)
- Jellies, Jams, And Syrups (AREA)
- Supports Or Holders For Household Use (AREA)
Description
Ziel der Werbung ist es, die Aufmerksamkeit möglichst vieler Leute auf den Inhalt des Werbeprospektes oder Flyers zu lenken. Briefkastenwerbung konnte dabei bisher nur den Besitzer des Briefkastens bzw. sonstige Mitbewohner, denen die Post zugänglich ist, erreichen. Von dritter Seite war die Werbesendung bisher nicht wahrzunehmen, es sei denn, der Prospekt ragte zufällig aus einem bereits vollen Briefkasten heraus.
Werbeprospekte haben daher das Problem, dass sie unterschiedlichste Formen, Farben und Größen haben müssen, um aufzufallen. Das verwendete Material wird immer teurer und aufwendiger. Die Wahrscheinlichkeit zwischen sonstigen Post- bzw. Prospektsendungen in dem gesamten "Werbungswust" aufzufallen, ist trotz Verwendung verschiedenster Formen und farblicher Gestaltungen entsprechend gering.
Durch diese Art der Briefkastenwerbung fallen Prospekte grundsätzlich ins Auge. Der Empfänger muss den so angebrachten Prospekt oder Flyer berühren. Er sieht ihn zwangsläufig im Gegensatz zu den üblichen bekannten Postwurfsendungen, die zwischen der sonstigen Post im Briefkasten verdeckt liegen. Darüber hinaus ist der aus dem Briefkasten herausragende Teil des Prospektes (Beispiele 1, 2, 3 (a)) für jeden, der am Briefkasten vorbeigeht, sichtbar. Dies wurde durch bisher verwendete Werbeprospekte nicht erreicht, da sie im Briefkasten verschwanden. Im Übrigen kann bei Gestaltung des Prospektes berücksichtigt werden, wie der abgeknickte Teil, also der Aufhänger (Beispiele 1, 2, 3 (a)) aus dem Briefkasten heraushängen wird. Die dort aufgedruckte Schrift kann z.B. so gestaltet werden, dass sie von außen lesbar ist. Es wird dadurch eine Art Plakatwirkung erreicht. Die Briefkastenwerbung ist auf diese Weise für jeden, der vorbeigeht, sichtbar. Die Werbenachricht erreicht so nicht wie bisher nur den kleinen Kreis der Postempfänger, sondern jeden, der auf den Briefkasten sieht. Die Werbewirksamkeit der Briefkastenwerbung vervielfacht sich entsprechend.
Der Falz oder Knick kann bei kleinen Stück- bzw Druckzahlen manuell ausgeführt werden. Auch können die Prospekte oder Flyer bei kleinen Stückzahlen durch Perforierung manuell geknickt werden. Es bietet sich jedoch an bei Stückzahlen über 1000, die Prospekte an den bestimmten Stellen (Beispiele 1, 2, 3 (b)) maschinell vorzufalzen. Der Verteiler hat so bedeutend weniger Arbeit und die Zeit der Verteilung ist die eines einfachen Werbeprospektes.
Das Prospekt kann alle Formen haben. Es kann sich um ein einzelnes Blatt handeln (hier als "Flyer" bezeichnet) oder um einen mehrseitigen oder beliebig zusammengefalteten Prospekt. Alle Seiten können bedruckt werden. Der Vorteil der Erfindung wird optimal ausgenutzt, wenn die Vorderseite des heraushängenden Teils des Prospektes (Beispiele 1, 2, 3 (a)) die Hauptaufmerksamkeit für alle erregt, jedoch ist dies egal, da der Prospekt durch das Heraushängen jedenfalls das Interesse weckt, zumindest regelmäßig extra herausgenommen werden muss.
Die Grammzahl oder das Material des Prospektes ist nicht entscheidend. Wesentlich ist, dass der Prospekt aus eigener Kraft durch den Knick hängen bleibt. Das setzt nicht voraus, dass der abgeknickte Teil, der aus dem Briefkasten heraushängt, leichter ist, als der im Briefkasten hängende Teil, da der Knick eine Hakenwirkung entfaltet. Diese Art der Briefkastenwerbung kann deshalb bei jeder Art Briefkasten Verwendung finden, der über den üblichen Einwurfschlitz oder eine Einwurfklappe verfügt (vgl. Beispiel 1 und 2). Dabei wird die beabsichtigte Werbewirkung auch erreicht, wenn der Prospekt, wie im Beispiel 3 gezeigt, im Briefkasten auf dessen Boden oder auf sonstiger Post aufliegt.
Im Übrigen kann der Prospekt beliebig abgeknickt werden, je nachdem, welcher Gestaltungseffekt erreicht werden soll.
Claims (1)
- Verfahren zur Briefkastenwerbung, bei dem der Werbeprospekt oder Flyer durch einen oder mehrerer Knicke, Faltungen oder Falze am Briefkastenschlitz aufgehängt wird, so dass der kleinere, größere oder gleich große abgeknickte Teil des Prospektes oder Flyers außen aus dem Briefkastenschlitz hervorragt.
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP01114565A EP1271452B1 (de) | 2001-06-18 | 2001-06-18 | Verfahrung zum Sichtbarmachen von Briefkastenwerbung |
AT01114565T ATE280425T1 (de) | 2001-06-18 | 2001-06-18 | Verfahrung zum sichtbarmachen von briefkastenwerbung |
DE50104212T DE50104212D1 (de) | 2001-06-18 | 2001-06-18 | Verfahrung zum Sichtbarmachen von Briefkastenwerbung |
DE20116835U DE20116835U1 (de) | 2001-06-18 | 2001-10-12 | Prospekt- oder Flyergestaltung |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP01114565A EP1271452B1 (de) | 2001-06-18 | 2001-06-18 | Verfahrung zum Sichtbarmachen von Briefkastenwerbung |
Publications (2)
Publication Number | Publication Date |
---|---|
EP1271452A1 EP1271452A1 (de) | 2003-01-02 |
EP1271452B1 true EP1271452B1 (de) | 2004-10-20 |
Family
ID=8177738
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP01114565A Expired - Lifetime EP1271452B1 (de) | 2001-06-18 | 2001-06-18 | Verfahrung zum Sichtbarmachen von Briefkastenwerbung |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP1271452B1 (de) |
AT (1) | ATE280425T1 (de) |
DE (2) | DE50104212D1 (de) |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2007062489A1 (en) * | 2005-12-02 | 2007-06-07 | Ecos Corporation Pty Ltd | Printed matter dissemination management |
DE102010032024A1 (de) | 2010-07-14 | 2012-01-19 | Wolff Die Neue Dialog Und Marketing Gmbh | Verfahren zur sichtbaren Briefkastenwerbung und dazu verwendete Werbesendung |
EP2608191A1 (de) | 2011-12-20 | 2013-06-26 | Wolff Die Neue Dialog und Marketing GmbH | Verfahren zur Sichtbarmachung eines Briefkasteninhalts von außen und dazu verwendete Sendung |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP4932908B2 (ja) | 2007-05-29 | 2012-05-16 | グローリー株式会社 | 紙幣処理装置 |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE29814908U1 (de) * | 1998-08-20 | 1999-03-25 | Hopbach Karl Heinz | Werbebrief |
DE20003318U1 (de) * | 2000-02-17 | 2000-07-13 | Ewald Andreas | Briefkasten mit Aufnahme von Werbe- oder Informationsmaterial |
DE20007916U1 (de) * | 2000-05-03 | 2000-12-14 | Hopbach Karl Heinz | Werbebrief |
-
2001
- 2001-06-18 DE DE50104212T patent/DE50104212D1/de not_active Expired - Lifetime
- 2001-06-18 AT AT01114565T patent/ATE280425T1/de not_active IP Right Cessation
- 2001-06-18 EP EP01114565A patent/EP1271452B1/de not_active Expired - Lifetime
- 2001-10-12 DE DE20116835U patent/DE20116835U1/de not_active Expired - Lifetime
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2007062489A1 (en) * | 2005-12-02 | 2007-06-07 | Ecos Corporation Pty Ltd | Printed matter dissemination management |
DE102010032024A1 (de) | 2010-07-14 | 2012-01-19 | Wolff Die Neue Dialog Und Marketing Gmbh | Verfahren zur sichtbaren Briefkastenwerbung und dazu verwendete Werbesendung |
EP2608191A1 (de) | 2011-12-20 | 2013-06-26 | Wolff Die Neue Dialog und Marketing GmbH | Verfahren zur Sichtbarmachung eines Briefkasteninhalts von außen und dazu verwendete Sendung |
Also Published As
Publication number | Publication date |
---|---|
EP1271452A1 (de) | 2003-01-02 |
DE50104212D1 (de) | 2004-11-25 |
ATE280425T1 (de) | 2004-11-15 |
DE20116835U1 (de) | 2002-02-28 |
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