Classifications

• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
  • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
  • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
  • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/47—End-user applications
  • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
  • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
  • H04N21/47—End-user applications
  • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
  • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
  • H04N21/81—Monomedia components thereof
  • H04N21/812—Monomedia components thereof involving advertisement data
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
  • H04N21/85—Assembly of content; Generation of multimedia applications
  • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
  • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
  • H04N21/85—Assembly of content; Generation of multimedia applications
  • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
  • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
  • H04N7/00—Television systems
  • H04N7/16—Analogue secrecy systems; Analogue subscription systems
  • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
  • H04N7/17309—Transmission or handling of upstream communications
  • H04N7/17318—Direct or substantially direct transmission and handling of requests

Definitions

• the object of the present invention is a method of further developed in such a way that a TV viewer, who receives a television broadcast, access as quickly and easily as possible can get further information on this TV report relate, and that a possibility for the client of the TV contribution is opened to receive feedback on the addressees of the contribution and to get in touch with potential customers.
• this task is as surprisingly simple as effective way that parallel to the information that the represented on the TV viewer’s screens, at least one electronic address assigned to the TV feature is sent; if a TV viewer has additional information about the TV broadcast via his terminal requests, the terminal sets one via the assigned electronic address Connection to a server that contains the desired additional information from a Provides database to the requesting terminal, or a connection to one Call center, which sends the desired additional information to the requesting TV viewer forwards.
• a method variant is for improved presentation of the additional information preferred, in which the transmitted additional information in addition to text information graphic information and / or acoustic information. But it can other senses can also be addressed, for example by smell signals, thermal or tactile information are transmitted.
• a variant of the method according to the invention is very particularly preferred for which, together with the transmission of the additional information, also offers the possibility of Opening of an interactive dialogue between the TV viewer's terminal and is offered to the addressed server. This results in a Variety of new ways of communication between the client or producer of a TV feature and the target audience.
• the TV viewer can in an interactive dialog with the server in question, not in information stored in the database, for example from the client or Manufacturers of the TV program products, services, brochures, request detailed product documents, references etc.
• a further development of the one described above is also particularly useful Process variant in which the TV viewer interacts with the addressed server effectively ordering products or Can give up services. This way, using very simple means and a direct one without major technical or psychological obstacles Business relationship between the client or producer of the TV program or from this selected company and the addressed TV viewers, who request additional information, set up (electronic shopping).
• Another preferred variant of the method according to the invention with the transmission of Additional information also the possibility of establishing direct contact, in particular a telephone contact, a PC phone contact or an email contact between the interested TV viewer and the client of the TV feature or an agent of the same. Even building one Videophone connection or contact with a personal webpage of the Customers of the TV spot on the Internet are possible.
• this method variant is improved before that a storage of the address of the viewer terminal only after previous Request by the server and corresponding approval by the contact-seeking TV viewers can take place.
• the process according to the invention is of particular economic interest especially in cases where the TV feature is a commercial commercial.
• the advertiser can then directly or indirectly become a very large one Establish business relationships with the number of potential customers addressed, what the value of the commercial compared to conventional advertising, which without Feedback possibility is simply discontinued, increased considerably.
• the Connection between the terminal of the requesting TV viewer and the Server established over the TV back channel of a broadband cable network.
• ISDN Integrated Services Digital Network
• IP Internet Protocol
• ADSL Asynchronous Digital Subscriber Line
• a multimedia server also falls within the scope of the present invention Support of the method according to the invention.
• This can be, for example a broadband cable network should be connected so that a direct connection can be established via the TV return channel.
• ISDN Integrated Services Digital Network
• IP Internet Protocol
• ADSL Asynchronous Digital Subscriber Line
• a multimedia terminal also falls within the scope of the present invention to carry out the method according to the invention, which a suitable facility for recognizing and reading the parallel to the TV contribution sent electronic address (es).
• the multimedia terminal becomes a conventional television set be, the TV viewer the desired additional information about his (in the Most households have a standard remote control to the TV set can retrieve.
• the multimedia terminal offers more convenient design options is a television with a set-top box.
• the multimedia terminal can also be a computer, preferably a computer Personal computer (PC) with video card and screen, being as Operating unit for the TV viewer requesting additional information Keyboard of the computer and / or any mouse device in place Come into consideration.
• PC Personal computer
• An embodiment of the multimedia terminal according to the invention is also preferred, where the terminal has access to a storage unit on which the broadcast TV broadcast and / or the electronic broadcast (s) broadcast in parallel Address (es) can be saved and retrieved again. With that, the interested TV viewers also have the opportunity to go back to the to access the TV feature of interest.
• the storage unit can be a Buffer, in particular in the form of a cache or a Include hard drive.
• a Buffer in particular in the form of a cache or a Include hard drive.
• magnetic tapes is also conceivable such as. usual video tapes.
• the multimedia terminal according to the invention can be used to carry out the Method according to the invention either have a special software or with be equipped with appropriate additional hardware.
• Additional video information can be passed on to the participant.
• the Transmission can take place over a telephone or fax call over the ISDN or but also about new access options such as ADSL and the like.
• An additional program in the PC causes the call to one defined in the commercial Target where the viewer can get his additional information.
• Alternatively can also automatically connect to an Internet address from the PC be produced (WEB page), where the viewer can find his additional information can get.
• the triggering is not carried out by the remote control , but the control is PC-like. That means the commercials in the Television / teletext are permanently transferred to the PC or from the TV card transferred to the PC.
• the real control of the Info session "takes place exclusively from the PC. This includes the selection of the spot, the selection of which type of information is desired, which dialog should be selected (telephone, Internet, ...) etc.
• the viewer is connected via a BK network Return channel particularly advantageous.
• the additional information can be leaked via the BK network become.
• the viewer's connection is in this function as a telephone customer via ADSL or similar Interfaces also advantageous. This opens the Possibility to provide the participant with additional information on demand, for example films.
• Advertising spots from tour operators can be seen particularly well through pictures (e.g. live) from the travel destination, the customer is animated.
• the nature of the dialogue option allows feedback for the advertiser where the Viewers and potential customers saw the commercial regardless of whether it starts the dialogue directly or with a delay.

Landscapes

• Engineering & Computer Science (AREA)
• Multimedia (AREA)
• Signal Processing (AREA)
• Human Computer Interaction (AREA)
• Business, Economics & Management (AREA)
• Marketing (AREA)
• Databases & Information Systems (AREA)
• Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
• Telephonic Communication Services (AREA)

Applications Claiming Priority (2)

Publications (1)

Family

ID=7908852

Family Applications (1)

Country Status (3)

Families Citing this family (4)

• 1999
  • 1999-05-21 DE DE1999123509 patent/DE19923509A1/de not_active Withdrawn
• 2000
  • 2000-05-09 EP EP20000440133 patent/EP1054565A2/de not_active Withdrawn
  • 2000-05-11 JP JP2000138016A patent/JP2001028744A/ja not_active Withdrawn

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