EP0527552B1 - Verfahren und Vorrichtung zum Zusammentragen von Druckschriften - Google Patents

Verfahren und Vorrichtung zum Zusammentragen von Druckschriften Download PDF

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Publication number
EP0527552B1
EP0527552B1 EP92305642A EP92305642A EP0527552B1 EP 0527552 B1 EP0527552 B1 EP 0527552B1 EP 92305642 A EP92305642 A EP 92305642A EP 92305642 A EP92305642 A EP 92305642A EP 0527552 B1 EP0527552 B1 EP 0527552B1
Authority
EP
European Patent Office
Prior art keywords
information
printing
signature
address information
signatures
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP92305642A
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English (en)
French (fr)
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EP0527552A3 (en
EP0527552A2 (de
Inventor
Gerald I. Doane
Franklin L. Burket
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Moore Business Forms Inc
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Moore Business Forms Inc
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Filing date
Publication date
Application filed by Moore Business Forms Inc filed Critical Moore Business Forms Inc
Publication of EP0527552A2 publication Critical patent/EP0527552A2/de
Publication of EP0527552A3 publication Critical patent/EP0527552A3/en
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Publication of EP0527552B1 publication Critical patent/EP0527552B1/de
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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
    • B65H39/00—Associating, collating, or gathering articles or webs
    • B65H39/02—Associating,collating or gathering articles from several sources
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B41—PRINTING; LINING MACHINES; TYPEWRITERS; STAMPS
    • B41P—INDEXING SCHEME RELATING TO PRINTING, LINING MACHINES, TYPEWRITERS, AND TO STAMPS
    • B41P2217/00—Printing machines of special types or for particular purposes
    • B41P2217/50—Printing presses for particular purposes
    • B41P2217/51—Printing presses for particular purposes for printing individualised books
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
    • B65H2301/00—Handling processes for sheets or webs
    • B65H2301/40—Type of handling process
    • B65H2301/43—Gathering; Associating; Assembling
    • B65H2301/431—Features with regard to the collection, nature, sequence and/or the making thereof
    • B65H2301/4311—Making personalised books or mail packets according to personal, geographic or demographic data

Definitions

  • Demographic publishing has become very popular since it allows advertising targeting of a group of subscribers to a particular magazine or like publication who have an enhanced probability of being interested in the advertising provided.
  • demographic publishing a number of different forms of signatures having specific demographic appeal are printed, each type of form having different demographic appeal than the others.
  • Each subscriber is then sent a form of magazine -- produced utilizing the signature having the specific demographic appeal form -- having demographic information that likely will appeal to that subscriber.
  • a more recent technique utilized in the printing of magazines and other publications is the personalization and addressing of the magazine as part of the bindery process.
  • this is most commonly done with low resolution ink jet technology, because of its speed and non-contact imaging.
  • Such technology is limited in quality and coverage, hence limiting the ability to add a high degree of personalization to magazines or like "book" bound, publications.
  • One alternative that has been used in areas having very low labor costs is to simultaneously image a label placed on a signature with addressing information at the same time the signature is printed with variable data, and then later -- in a manual operation --removing the pressure sensitive adhesive label from the signature and positioning this label manually on the cover of the publication.
  • This technique is only practical where the labor costs are extremely low, however, and also may leave a readily discernible "void" area on the signature at the point at which the pressure sensitive adhesive label has been removed, or require detachment of an entire section of where the label was printed.
  • EP-A-0439257 describes a method of producing personalized cheque books in which the personalization on an assembled set of cheques is read from the top document and may be used to print an address on the front cover. The coded information may later be used for sorting finished cheque books by post code.
  • EP-A-0341524 describes a process in which personalized information from one document is read and printed onto another document, such as a credit card, after the two documents have been assembled together.
  • DE-A-3132765 describes a process in which documents carrying personalized information are assembled with a label or other addressed document and the information and address are scanned to check that they correspond, before mailing.
  • US-A-3982746 describes an arrangement in which a plurality of continuous strips of paper are superposed and attached together to form a series of booklets in a continuous web. Personalized information such as a name and address is applied to a portion of the web and the web is folded so that the personalized information is used as a mailing address for the booklet.
  • the present invention provides a method of forming books each from a cover adapted to receive address information and a plurality of signatures, comprising the steps of automatically:
  • the method includes assembling in sequence the books with a common postal code address information regardless of the form of first signature, so that the books with common postal codes are printed in sequence with the address information.
  • the invention provides apparatus for automatically forming books each from a cover adapted to receive address information and a plurality of signatures, comprising:
  • the apparatus includes means for assembling in sequence the books with a common postal code address information regardless of the form of first signature, so that the books with common postal codes are printed in sequence with the address information.
  • the method and apparatus allow for imaging and folding publication signatures at high speed with high quality, integrating the imaged signatures as part of the normal bindery process, detecting data on the imaged signatures, and using the detected information to access a data base of addressing information and ultimately electronically printing the addressing information on the cover of the publication.
  • the method according to the invention is completely automatic, provides the ability to add a high degree of personalization to traditionally bound publications, and does so in a high quality manner.
  • the method and apparatus according to the invention are particularly useful with ion deposition printing of the personalized information, although other printing techniques can also be utilized.
  • the printing of the address information can be by ink jet printing since the address information, itself, need not be high quality.
  • step (b) is practiced by optically scanning.
  • magnetic printing and detecting can also be utilized.
  • Exemplary apparatus for printing and folding signatures for assembly with other signatures to produce books, having covers adapted to receive address information is illustrated generally by reference numeral 10 in FIGURE 1.
  • Webs W of paper, or like sheet material used to form the book, such as 90.2cms (35.5 inch) width webs, are fed from conventional splicer 11 through conventional tension control/edge guide 12 to the printing apparatus 13.
  • the splicer 11 may comprise a Martin automatic splicer. If a 90.2 cms (35.5 inch) web is used, a plurality of printers 14 are utilized at the printing station 13, e.g. four staggered, but overlapped, printers 14.
  • Non-variable information that is provided on the web W preferably is printed thereon before it is provided to the apparatus 10, although under some circumstances it could be printed, along with the variable information, by the printing station 13.
  • the printers 14 are ion deposition printers, such as the MIDAX printers of Moore Business Forms, Inc. or like Delphax ion deposition printers. Such printers apply toner to the web W during printing to produce very high quality, optically scannable (detectable) indicia.
  • the printers 14 are controlled by a conventional computer control 15, such as an A. M. Harris Electropress, a Kodak Diconix Multiplex, or a proprietary system of Moore Business Forms, Inc. known as the XL Data System.
  • the web W passes to a sheeting apparatus 16 (such as an Egan sheeter), and the individual sheets S produced thereby are fed to a conventional buckle folder 17.
  • the individual sheets S are personalized signatures (e.g. 1/4 signatures, that is having four pages, 1/2 signatures, that is having eight pages, or full signatures, that is having 16 pages).
  • loose loop technology may be utilized passing the web W sequentially to different MIDAX 334, or like, printers.
  • the buckle folder 17 typically folds the signature S into individual "pages" having a dimension of 22.8 cms (8 7/8 inches) x 28.9 cms (11 3/8 inches), which will ultimately be trimmed -- as described hereafter -- to 21.6 x 27.9 cms (8 1/2 x 11 inch) sheets.
  • the personalized signatures may be fed from the buckle folder 17 directly to the binding apparatus -- shown generally by reference numeral 19 -- in FIGURE 2, or to a storage area, and from the storage area to the apparatus 19.
  • the personalized indicia that is printed onto the personalized signatures S by the printing apparatus 13 must be capable of being scanned.
  • it must be optically scannable, such as OCR readable printing -- as illustrated schematically at 20 and 21 in FIGURE 3 -- or bar code -- such as illustrated at 22 in FIGURE 3.
  • OCR readable printing as illustrated schematically at 20 and 21 in FIGURE 3 -- or bar code -- such as illustrated at 22 in FIGURE 3.
  • bar code -- such as illustrated at 22 in FIGURE 3.
  • it may be MICR or magnetic stripe data that may be detected by a magnetic reader.
  • bar code data is visually unacceptable in the final product, therefore if the bar coding 22 is printed it preferably is printed in a border area 23 of the signature S that will ultimately be trimmed before the final book is produced.
  • the personalized indicia that is printed may be name information (illustrated by 20 and 22 in FIGURE 3), an ID number, such as a person's social security number, subscriber number, or the like (as illustrated at 21 in FIGURE 3), and/or a photograph 24 of the subscriber/addressee. Entire address information (not shown in FIGURE 3) may also be printed on the personalized signature page 25 illustrated in FIGURE 3, or the complete address information may be stored in a data base and retrieved from the data base after detecting of any one of the indicia 20-22, 24.
  • a perforation line 26 may be formed in page 25 to provide a return form 27.
  • the binding apparatus 19 includes a conventional gathering line 28 which receives signatures from feeders 29-31, or the like, and gathers the signatures from feeders 29-31 with a cover fed by the cover feeder 32 (if the cover paper, or other web material, is different in construction than the paper of the signatures), and they are fed to a conventional stitcher 33. Any number of feeders 29-31 may be utilized. Typically only one of the signatures -- that is from one of the feeders 29-31 (e.g. feeder 29) -- will be personalized, and if the personalized signature will be always fed by the same feeder then only one detector is necessary. However in order to provide maximum flexibility, and redundancy, it is preferred that a detector 35 be provided downstream (in the direction 36 of movement along the gathering line 28) of each of the feeders 29-31.
  • the construction of the detectors 35 will be dependent upon the particular variable, detectable, personalized printing that is provided on the personalized signature S that is to be detected. For example if OCR printing or bar code is printed on the signature S then the detectors 35 will be optical scanners, whereas if MICR or magnetic stripe printing is utilized, the detectors 35 will be magnetic detectors.
  • an intelligent print station 38 Downstream of the stitcher 33 is an intelligent print station 38. This may include an ion deposition printer, but since merely address information is being printed on the cover utilizing the print station 38, preferably it comprises an ink jet printer.
  • the intelligent print station 38 is controlled by a computer control 39, which receives information from the detectors 35, processes it, and then controls the print station 38 to print the appropriate address information on the cover of the book being produced. After printing of the address information on the cover, the book goes to a conventional trimmer 40 -- such as a conventional 3-knife trimmer -- in which the border edges (e.g.
  • the final book produced is illustrated generally by reference 43 in FIGURE 3, and includes the cover 44, pages from non-personalized signatures, and pages from the personalized signature S, such as the page 25.
  • the personalized information such as a name 20, ID number 21, bar code 22, or even address information (if provided) on the page 25 is scanned by scanner 35, that information is transmitted to the computer control 39 (which is a matching logic system, such as a Moore proprietary XL Data System, the Kodak Diconix Multiplex, or the A. M. Harris Electropress), and then the address information 45 corresponding to the personalized information is printed on the cover 44.
  • the address information 45 is preferably printed directly on the cover 44, or it may be printed on a pressure sensitive adhesive label 46 which has been pre-applied to the cover 44, or it may be printed on a label 46 which is applied to the cover 44 immediately after printing.
  • the personalized signature S In addition to assembling the personalized signature S with other signatures utilizing the apparatus 19, it may be assembled with other business documents too. For example, it may assembled with a business reply envelope 47 (see FIGURE 3), which will have the advertiser's name printed at the addressee location thereon, and may have the subscriber's name (e.g. 20) on the return address portion thereof.
  • the return form 27 may be detached at perforation 26 and inserted in envelope 47.
  • FIGURE 4 is a detail view of a part of another exemplary form of a book according to the invention.
  • structures comparable to those in the FIGURE 3 embodiment are shown by the same reference numeral, only with a "'" thereafter.
  • complete address information 45' about the recipient is automatically printed directly on signature page 25'.
  • the cover 44' has a die cut window 48 automatically formed therein, through which the address information 45' is visible. This allows the address information to be printed only once -- on signature page 25' -- yet provide for proper addressing of the book in situations where the signature page 25' is the second page of the book (or close to the second page if die cut windows are formed in pages intervening between signature page 25' and cover 44').
  • signature address information 45' may be provided on a pre-imaged label, like the label 46, which label is automatically placed on the signature page 25' at some point in the process, such as after printing of the signature with variable information, but before assembly with the equipment of FIGURE 2.
  • a machine detectable mark may be provided on signature page 25' at the portion thereof on which the label is to be applied to facilitate automatic application of the label, and label application may be integrated with the equipment of FIGURE 2.
  • FIGURE 5 A logic flow chart showing one manner of operation of the apparatus 19 is illustrated in FIGURE 5.
  • the FIGURE 5 embodiment is illustrated assuming use of an optical reader 35, although it would be just as applicable if the reader 35 were a magnetic reader.
  • the optical variable information, e.g. 20-22, on the personalized signature S is read by an optical reader 35 and is fed to the computer 39, i.e. the "read scanner 1 data" block 50.
  • a decision block 51 looks at the data and determines whether a limited search or full search is to be conducted in the data base. If a limited search is to be conducted, at decision block 52 it is determined whether or not the search will be by zipcode (postal code) or by demographic information. At block 53, limited demographic list information is provided from the demographic list 54, and then at decision block 55 it is determined if the scanned code is in the list. If it is, then the search limited data base block 56 is implemented, utilizing the information from the data base 57, and this information is provided to decision block 58. If it is not it merges with the main routine just before the stop routine 62.
  • the "search full data base” block 63 Connected to the "no" decision of the decision block 51 is the "search full data base” block 63, connected to the full data base 64. This is connected to the decision block 58 at which the data is compared. If the data is found, then decision block 65 "More than one signature?" looks at the data. If there is a "yes” decision from block 65, then data is read from additional scanners 35 (e.g. the personalized signature is from feeder 29 so that there are other scanners 35 downstream to check the first scanner 35) at block 66 "Read data from additional scanners/signatures with lag correction". If the data compared at decision block 67 is the same, then there is a return to the main loop, while whereas if it is different it is rejected (to just before the stop routine 62).
  • the decision block 68 determines whether or not intelligent imaging is to occur. If “yes”, then the data to be intelligently imaged is stored at block 69, using temporary storage 70, and ultimately intelligent print station 38 is provided with the data once the book associated with that personalized data reaches the print station 38, whereas with a "no" decision decision block 71 is implemented.

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  • Collation Of Sheets And Webs (AREA)
  • Record Information Processing For Printing (AREA)
  • Character Discrimination (AREA)

Claims (14)

  1. Verfahren zum Zusammentragen von Druckschriften je aus einem Umschlag zur Aufnahme von Adressendaten und einer Vielzahl Signaturen, mit den Arbeitsschritten:
    a) automatisches Bereitstellen von Signaturen, von denen wenigstens erste Signaturen (5) kundenbezogene Daten (20, 21, 22, 24) tragen,
    b) automatisches Lesen (bei 35) bei jeder Druckschrift der kundenbezogenen Daten auf der ersten Druckschriftsignatur,
    c) automatisches Zusammentragen der ersten Signatur (aus 29) mit wenigstens einer zweiten Signatur (aus 30, 31) in einem Umschlag (aus 32) zu einer Druckschrift, und
    d) in Abhängigkeit von (b) automatisches Drucken (bei 38) der Adressendaten auf den Umschlag der Druckschrift,
    dadurch gekennzeichnet, daß
    die ersten Signaturen in einer Vielzahl verschiedener Formen gedruckt werden, wobei jede Form einen spezifischen demografischen Appeal besitzt, der vom demografischen Appeal anderer Formen verschieden ist,
    und das Verfahren die Korrelation (bei 39) der den demografischen Appeal betreffenden Daten mit Adressendaten in einer Datenbank (60) umfaßt.
  2. Verfahren nach Anspruch 1,
    dadurch gekennzeichnet, daß
    es das sequentielle Zusammenstellen der Druckschriften mit Adressendaten einer gemeinsamen Postleitzahl umfaßt, ungeachtet der Form der ersten Signatur, so daß die Druckschriften mit gemeinsamen Postleitzahlen sequentiell mit den Adressendaten bedruckt werden.
  3. Verfahren nach Anspruch 1 oder 2, bei dem bei jeder Druckschrift der Arbeitsschritt (a) das Drucken eines Strichcodes und/oder von OCR-Zeichen auf die erste Signatur umfaßt und der Arbeitsschritt (b) durch optisches Abtasten des Strichcodes und/oder der OCR-Zeichen ausgeführt wird.
  4. Verfahren nach einem der Ansprüche 1 bis 3, bei dem bei jeder Druckschrift der Arbeitsschritt (a) das Drucken vollständiger Postanschriftdaten auf die erste Signatur umfaßt und der Arbeitsschritt (b) durch optisches Abtasten der vollständigen Postanschriftdaten ausgeführt wird, und bei dem der Arbeitsschritt (d) durch vorübergehendes Speichern der vollständigen Adressendaten und dann durch Drucken im wesentlichen derselben Daten auf den Umschlag ausgeführt wird.
  5. Verfahren nach einem der Ansprüche 1 bis 3, bei dem der Arbeitsschritt (d) durch Vergleichen des in (b) ermittelten kundenbezogenen Drucks mit Daten in einer Datenbank und durch Abrufen beim Vergleich zutreffender Daten aus der Datenbank ausgeführt wird.
  6. Verfahren nach einem der Ansprüche 1 bis 5, bei dem der Arbeitsschritt (a) das Bereitstellen kundenbezogener Daten auf den ersten Signaturen durch Aufbringen von Toner auf die Signaturen umfaßt.
  7. Verfahren nach einem der Ansprüche 1 bis 6, bei dem der Arbeitsschritt (b) durch optisches Lesen der kundenbezogenen Daten ausgeführt wird.
  8. Verfahren nach einem der Ansprüche 1 bis 6, bei dem der Arbeitsschritt (b) durch magnetisches Lesen der kundenbezogenen Daten ausgeführt wird.
  9. Verfahren nach einem der Ansprüche 1 bis 8, bei dem bei jeder Druckschrift der Arbeitsschritt (a) das Drucken des Namens, einer Fotografie und/oder einer Kennummer einer den im Arbeitsschritt (d) gedruckten Adressendaten entsprechenden Person umfaßt.
  10. Verfahren nach einem der Ansprüche 1 bis 9, bei dem bei jeder Druckschrift der Arbeitsschritt (a) das Drucken kundenbezogener Zeichen in einem Randbereich der Signatur umfaßt, und das Verfahren den weiteren Arbeitsschritt des Abschneidens des Randbereichs nach Ausführung des Arbeitsschrittes (d) umfaßt.
  11. Verfahren nach einem der Ansprüche 1 bis 10, bei dem der Arbeitsschritt (a) das Drucken kundenbezogener Daten im Ionenanlagerungsdruck umfaßt und der Arbeitsschritt (d) durch Tintenstrahldruck ausgeführt wird.
  12. Vorrichtung zum automatischen Zusammenstellen von Druckschriften je aus einem Umschlag zur Aufnahme von Adressendaten und einer Vielzahl Signaturen, mit
    a) einer ersten Einrichtung (10) mit einer Druckvorrichtung (14) zum Bereitstellen von Signatursätzen, von denen wenigstens erste Signaturen (5) kundenbezogene Daten (20, 21, 22) tragen,
    b) einer Leseeinrichtung (35) zum Lesen der kundenbezogenen Daten auf der ersten Signatur jeder Druckschrift,
    c) einer Zusammentrageeinrichtung (33, 36) zum Zusammentragen je Druckschrift einer ersten Signatur (aus 29) mit wenigstens einer zweiten Signatur (aus 30, 31) in einem Umschlag (aus 32) zu einer Druckschrift,
    d) einer weiteren Druckvorrichtung (38) zum Drucken der Adressendaten auf den Umschlag jeder Druckschrift in Abhängigkeit von (b),
    dadurch gekennzeichnet, daß die erste Einrichtung zum Bereitstellen in einer Vielzahl verschiedener Formen (24, 25) gedruckter erster Signaturen ausgelegt ist, wobei jede Form einen spezifischen demografischen Appeal besitzt, der vom demografischen Appeal anderer Formen verschieden ist,
    und daß die Vorrichtung
    eine Einrichtung (39) zum Korrelieren der den demografischen Appeal betreffenden Daten mit Adressendaten in einer Datenbank (60) umfaßt.
  13. Vorrichtung nach Anspruch 12,
    gekennzeichnet durch
    eine Einrichtung zum sequentiellen Zusammenstellen der Druckschriften mit Adressendaten einer gemeinsamen Postleitzahl, ungeachtet der Form der ersten Signatur, so daß die Druckschriften mit gemeinsamen Postleitzahlen sequentiell mit den Adressendaten gedruckt werden.
  14. Vorrichtung nach Anspruch 12 oder 13, bei der die Druckvorrichtung (14) eine Vielzahl gegeneinander versetzter Ionenanlagerungsdrucker umfaßt, und die weitere Druckvorrichtung (38) einen Tintenstrahldrucker aufweist.
EP92305642A 1991-07-15 1992-06-19 Verfahren und Vorrichtung zum Zusammentragen von Druckschriften Expired - Lifetime EP0527552B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US07/729,724 US5143362A (en) 1991-07-15 1991-07-15 Publication personalization
US729724 1991-07-15

Publications (3)

Publication Number Publication Date
EP0527552A2 EP0527552A2 (de) 1993-02-17
EP0527552A3 EP0527552A3 (en) 1993-03-10
EP0527552B1 true EP0527552B1 (de) 1996-05-22

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EP92305642A Expired - Lifetime EP0527552B1 (de) 1991-07-15 1992-06-19 Verfahren und Vorrichtung zum Zusammentragen von Druckschriften

Country Status (6)

Country Link
US (1) US5143362A (de)
EP (1) EP0527552B1 (de)
JP (1) JP2512664B2 (de)
AU (1) AU651899B2 (de)
CA (1) CA2072846C (de)
MX (1) MX9203673A (de)

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EP0527552A3 (en) 1993-03-10
CA2072846A1 (en) 1993-01-16
MX9203673A (es) 1993-01-01
AU1962992A (en) 1993-01-21
AU651899B2 (en) 1994-08-04
US5143362A (en) 1992-09-01
CA2072846C (en) 2005-06-14
EP0527552A2 (de) 1993-02-17
JP2512664B2 (ja) 1996-07-03
JPH05270169A (ja) 1993-10-19

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