EP0492429B1 - Dispositif de support d'affiches publicitoires - Google Patents

Dispositif de support d'affiches publicitoires Download PDF

Info

Publication number
EP0492429B1
EP0492429B1 EP91121764A EP91121764A EP0492429B1 EP 0492429 B1 EP0492429 B1 EP 0492429B1 EP 91121764 A EP91121764 A EP 91121764A EP 91121764 A EP91121764 A EP 91121764A EP 0492429 B1 EP0492429 B1 EP 0492429B1
Authority
EP
European Patent Office
Prior art keywords
holding device
frame
advertising media
advertising
headrest
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP91121764A
Other languages
German (de)
English (en)
Other versions
EP0492429A1 (fr
Inventor
Bernward Jünemann
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE9017186U external-priority patent/DE9017186U1/de
Application filed by Individual filed Critical Individual
Publication of EP0492429A1 publication Critical patent/EP0492429A1/fr
Application granted granted Critical
Publication of EP0492429B1 publication Critical patent/EP0492429B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
    • G09F7/18—Means for attaching signs, plates, panels, or boards to a supporting structure

Definitions

  • the invention relates to a holding device for advertising media with the features of the preamble of claim 1.
  • a holding device for advertising media on a motor vehicle headrest which essentially consists of a basic element made of flexible material, in particular transparent film, two fastening tabs connected to the basic element and opposite one another and a rectangular one on three sides on the basic element sewn, consisting of flexible transparent film piece of material.
  • the piece of material forms, together with the part of the basic element bounded by a seam, a shell for receiving an advertising poster.
  • the side of the cover that is open for replacing the poster faces upwards when the advertising medium is assembled.
  • a first tab of the holding device is placed around the entire part of the headrest pointing in the direction of travel and connected to the shorter second tab, which initially hangs down.
  • the tabs are provided with Velcro for the purpose of joining.
  • the object of the invention is therefore to provide a holding device for advertising media, which can be quickly attached to a headrest of a motor vehicle seat and is quickly removable therefrom and can be adapted to a variety of shapes and sizes of headrests. Furthermore, a holding device is to be created which can be easily and quickly attached to dashboards of motor vehicles.
  • the invention provides holding devices for advertising media which can be attached to headrests and / or dashboards of vehicles, in particular public transport such as buses, trams, S-Bru, U-Bru and other local means of transport including taxis, and also retrospectively, i.e. Devices in which the advertising medium is in the direct direction of view of a passenger who is sitting in a certain place for a long time, so that the advertising message of the advertising medium affects him not only briefly or briefly, but for a longer period.
  • the invention thus offers advertisers new and thus more effective ways of presenting themselves to their contacts.
  • areas not previously used for advertising purposes but nevertheless suitable for this purpose are made usable for advertising purposes.
  • These areas suitable for advertising media can also be used retrospectively, i.e. it is also possible to retrofit means of transport such as public transport retrospectively with the holding devices for advertising media according to the invention, for example by attaching these holding devices to headrests and / or dashboards of such vehicles, preferably detachably, so that they can also be replaced if necessary.
  • the holding device according to the invention can also be attached to the dashboard or another stationary part inside a vehicle, and preferably also detachably.
  • the holding device for advertising media shown in FIG. 1 has a three-dimensional cover 1 made of flexible material, for example textile material or leather, which can be put onto a headrest (not shown) of a vehicle seat, which is open on the underside 9 and has an elastic band near the open underside 9 4 contains.
  • This elastic band 4 can be widened when a cover 1 is put on a headrest and ensures that the cover located on the headrest adapts to the contours of the headrest and cannot be undesirably pulled down or pushed off the headrest.
  • both the cover 1 and the insert pocket 2 are made of flexible material, for example also of soft plastic or rubber, this holding device for advertising media can be placed on a wide variety of headrests, i.e. the cover 1 does not have to be adapted exactly to the external shape of a headrest.
  • the incorporated elastic band 4 ensures that the cover 1 is held on the respective headrest.
  • the holding device for advertising media shown in Fig. 2 has a more or less rigid or at least rigid frame 5, for example in the manner of a picture frame, into which a plate-shaped carriage 6 can be inserted from above, which is used for attaching advertising media.
  • This carriage 6 also forms the rear wall of the frame 5.
  • This Frame 5 can consist of soft plastic, of rigid plastic, of rubber or aluminum, but also of other materials suitable for the production of frames.
  • cover plate 8 which is permanently installed in the frame and made of transparent material, for example made of transparent plastic.
  • two loop-shaped elastic bands 7, for example made of rubber, are fastened, which can be clamped onto a headrest of a vehicle seat in order to install the holding device at the desired location on the back of the headrest.
  • suction cups or similar holders can also be provided on the rear of the frame in order to be able to detachably attach the holding device to a wall, for example the dashboard of a motor vehicle.

Landscapes

  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Supports Or Holders For Household Use (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Photographic Developing Apparatuses (AREA)
  • Packaging For Recording Disks (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
  • Telephone Function (AREA)
  • Passenger Equipment (AREA)
  • Chair Legs, Seat Parts, And Backrests (AREA)

Claims (3)

  1. Dispositif de support d'affiches publicitaires, comportant un support à monter dans l'habitacle d'un véhicule, en direction du regard des passagers, équipé d'un cadre remplaçable permettant l'enfichage désolidarisable de supports publicitaires se présentant sous forme de feuillets, de feuilles et/ou de plaques, le cadre remplaçable étant pourvu d'un revêtement transparent en feuille ou en plaque, composé d'une feuille en matière synthétique souple ou d'une plaque en matière synthétique mince et d'une ouverture d'enfichage,
    caractérisé en ce que
    a) le cadre remplaçable (3) réalisé sous forme de support contient un chariot (6) sous forme de plaque, déplaçable par rapport à lui, le chariot (6) constituant la paroi arrière du cadre remplaçable et sur la face arrière du cadre (5) étant monté deux bandes (7) élastiques réalisées en boucles, pouvant être tendues sur un appui-tête de siège de véhicule, ou
    b) en ce que le support est composé d'un revêtement (1) tridimensionnel, pouvant être enfilé sur un appui-tête de siège automobile et présentant sur une face (10) le cadre remplaçable (2) et étant pourvu à l'extrémité inférieure (9) ouverte d'un tendeur en caoutchouc (4).
  2. Dispositif de support d'affiches publicitaires selon la revendication 1, caractérisé en ce qu'une ou plusieurs ventouses sont montées en face arrière du cadre (5).
  3. Dispositif de support d'affiches publicitaires selon la revendication 1, caractérisé en ce que le cadre remplaçable (2) est pourvu d'une fermeture à glissière (3).
EP91121764A 1990-12-20 1991-12-19 Dispositif de support d'affiches publicitoires Expired - Lifetime EP0492429B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE9017186U 1990-12-20
DE9017186U DE9017186U1 (de) 1990-01-26 1990-12-20 Haltevorrichtung als Werbeträger für kleine Werbeplakate an Kopfstützen und Armaturenbrettern in öffentlichen Kraftfahrzeugen

Publications (2)

Publication Number Publication Date
EP0492429A1 EP0492429A1 (fr) 1992-07-01
EP0492429B1 true EP0492429B1 (fr) 1995-04-19

Family

ID=6860480

Family Applications (1)

Application Number Title Priority Date Filing Date
EP91121764A Expired - Lifetime EP0492429B1 (fr) 1990-12-20 1991-12-19 Dispositif de support d'affiches publicitoires

Country Status (5)

Country Link
EP (1) EP0492429B1 (fr)
AT (1) ATE121553T1 (fr)
DE (1) DE59105260D1 (fr)
DK (1) DK0492429T3 (fr)
ES (1) ES2071900T3 (fr)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE4340189A1 (de) * 1993-11-25 1995-06-01 Immanuel Haffner Fa Sitz für ein Verkehrsmittel
NL1001875C1 (nl) * 1995-12-12 1996-02-15 Basic Market Stoel voorzien van een beschermende rugleuningbedekking.
GB0106224D0 (en) * 2001-03-14 2001-05-02 Claremont Office Interiors Ltd Headrest
GB2404333A (en) * 2003-07-26 2005-02-02 Gary Shaw An identification display system
CN113425044B (zh) * 2021-07-13 2022-09-20 福建浔兴拉链科技股份有限公司 一种产品标签拉链、应用及标签流转方法

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4440443A (en) * 1981-04-10 1984-04-03 Nordskog Robert A Headrest
DE8915241U1 (de) * 1989-08-22 1990-04-12 CCW Computer Communication Werbe-Service GmbH, 1000 Berlin Werbeträger

Also Published As

Publication number Publication date
ATE121553T1 (de) 1995-05-15
DE59105260D1 (de) 1995-05-24
DK0492429T3 (da) 1995-06-26
EP0492429A1 (fr) 1992-07-01
ES2071900T3 (es) 1995-07-01

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