EP0492429B1 - Advertising support device - Google Patents
Advertising support device Download PDFInfo
- Publication number
- EP0492429B1 EP0492429B1 EP91121764A EP91121764A EP0492429B1 EP 0492429 B1 EP0492429 B1 EP 0492429B1 EP 91121764 A EP91121764 A EP 91121764A EP 91121764 A EP91121764 A EP 91121764A EP 0492429 B1 EP0492429 B1 EP 0492429B1
- Authority
- EP
- European Patent Office
- Prior art keywords
- holding device
- frame
- advertising media
- advertising
- headrest
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Images
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
- G09F7/18—Means for attaching signs, plates, panels, or boards to a supporting structure
Definitions
- the invention relates to a holding device for advertising media with the features of the preamble of claim 1.
- a holding device for advertising media on a motor vehicle headrest which essentially consists of a basic element made of flexible material, in particular transparent film, two fastening tabs connected to the basic element and opposite one another and a rectangular one on three sides on the basic element sewn, consisting of flexible transparent film piece of material.
- the piece of material forms, together with the part of the basic element bounded by a seam, a shell for receiving an advertising poster.
- the side of the cover that is open for replacing the poster faces upwards when the advertising medium is assembled.
- a first tab of the holding device is placed around the entire part of the headrest pointing in the direction of travel and connected to the shorter second tab, which initially hangs down.
- the tabs are provided with Velcro for the purpose of joining.
- the object of the invention is therefore to provide a holding device for advertising media, which can be quickly attached to a headrest of a motor vehicle seat and is quickly removable therefrom and can be adapted to a variety of shapes and sizes of headrests. Furthermore, a holding device is to be created which can be easily and quickly attached to dashboards of motor vehicles.
- the invention provides holding devices for advertising media which can be attached to headrests and / or dashboards of vehicles, in particular public transport such as buses, trams, S-Bru, U-Bru and other local means of transport including taxis, and also retrospectively, i.e. Devices in which the advertising medium is in the direct direction of view of a passenger who is sitting in a certain place for a long time, so that the advertising message of the advertising medium affects him not only briefly or briefly, but for a longer period.
- the invention thus offers advertisers new and thus more effective ways of presenting themselves to their contacts.
- areas not previously used for advertising purposes but nevertheless suitable for this purpose are made usable for advertising purposes.
- These areas suitable for advertising media can also be used retrospectively, i.e. it is also possible to retrofit means of transport such as public transport retrospectively with the holding devices for advertising media according to the invention, for example by attaching these holding devices to headrests and / or dashboards of such vehicles, preferably detachably, so that they can also be replaced if necessary.
- the holding device according to the invention can also be attached to the dashboard or another stationary part inside a vehicle, and preferably also detachably.
- the holding device for advertising media shown in FIG. 1 has a three-dimensional cover 1 made of flexible material, for example textile material or leather, which can be put onto a headrest (not shown) of a vehicle seat, which is open on the underside 9 and has an elastic band near the open underside 9 4 contains.
- This elastic band 4 can be widened when a cover 1 is put on a headrest and ensures that the cover located on the headrest adapts to the contours of the headrest and cannot be undesirably pulled down or pushed off the headrest.
- both the cover 1 and the insert pocket 2 are made of flexible material, for example also of soft plastic or rubber, this holding device for advertising media can be placed on a wide variety of headrests, i.e. the cover 1 does not have to be adapted exactly to the external shape of a headrest.
- the incorporated elastic band 4 ensures that the cover 1 is held on the respective headrest.
- the holding device for advertising media shown in Fig. 2 has a more or less rigid or at least rigid frame 5, for example in the manner of a picture frame, into which a plate-shaped carriage 6 can be inserted from above, which is used for attaching advertising media.
- This carriage 6 also forms the rear wall of the frame 5.
- This Frame 5 can consist of soft plastic, of rigid plastic, of rubber or aluminum, but also of other materials suitable for the production of frames.
- cover plate 8 which is permanently installed in the frame and made of transparent material, for example made of transparent plastic.
- two loop-shaped elastic bands 7, for example made of rubber, are fastened, which can be clamped onto a headrest of a vehicle seat in order to install the holding device at the desired location on the back of the headrest.
- suction cups or similar holders can also be provided on the rear of the frame in order to be able to detachably attach the holding device to a wall, for example the dashboard of a motor vehicle.
Abstract
Description
Die Erfindung betrifft eine Haltevorrichtung für Werbeträger mit den Merkmalen des Oberbegriffes des Patentanspruchs 1.The invention relates to a holding device for advertising media with the features of the preamble of
Es ist bekannt, Werbeträger bzw. Werbeflächen an Plakatwänden, die an Straßenseiten aufgestellt sein können, anzubringen, ferner in kleiner Ausführung an Haltestellen öffentlicher Verkehrsmittel, außerdem an Außenflächen von Autobussen, Straßenbahnen, Eisenbahnen und Taxis und schließlich auch in großen Innenräumen von Bahnen und Bussen. Mängel dieser bekannten Plakat-Werbeflächen sind, daß das direkte Umfeld des Betrachters enorm viele Ablenkungsmomente bietet, wodurch die Wirkung der jeweiligen Plakate bzw. Werbeträger deutlich herabgesetzt wird, da die Einwirkungsdauer dieser Werbeträger auf die Betrachter allenfalls flüchtig oder kurz ist. Im schlechtesten Falle ist wegen des Vorbeifahrens an Plakatwänden mit dem üblichen Tempo des Straßenverkehrs und wegen der Konzentration auf den Straßenverkehr die Einwirkung der Werbung vermindert. Auch bei ungeduldigem Warten auf öffentliche Verkehrsmittel an Haltestellen wird der Fahrgast die Werbung an der Haltestelle kaum aufnehmen. Schließlich läßt eine Zielgruppenbeschreibung bei bisher bekannten Plakatwerbeflächen kaum Spezifikationen zu.It is known to affix advertising media or billboards on billboards that can be set up on the sides of the street, also in a small version at public transport stops, also on the outside surfaces of buses, trams, trains and taxis and finally also in large interiors of trains and buses . Defects of these known poster advertising spaces are that the direct environment of the viewer offers an enormous number of distraction moments, whereby the effect of the respective posters or advertising media is significantly reduced, since the duration of exposure of these advertising media to the viewer is at most fleeting or brief. In the worst case, the impact of advertising is reduced due to the passing of billboards at the usual pace of road traffic and because of the concentration on road traffic. Even if you wait impatiently for public transport at stops, the passenger will hardly accept the advertising at the stop. After all, a target group description hardly allows any specifications for previously known poster advertising spaces.
Aus der DE-U-89 15 241 ist eine Haltevorrichtung für Werbeträger an einer Kraftfahrzeug-Kopfstütze bekannt, die im wesentlichen aus einem Grundelement aus flexiblem Material, insbesondere Klarsichtfolie, zwei mit dem Grundelement verbundenen und einander gegenüberliegenden Befestigungslaschen und einem rechteckigen, an drei Seiten auf das Grundelement aufgenähnten, aus flexibler Klarsichtfolie bestehenden Materialstück besteht. Das Materialstück bildet zusammen mit dem von einer Naht eingegrenzten Teil des Grundelementes eine Hülle zur Aufnahme eines Werbeplakates. Die zum Auswechseln des Plakates offene Seite der Hülle ist im montierten Zustand des Werbeträgers nach oben gerichtet. Eine erste Lasche der Haltevorrichtung wird um den gesamten, in Fahrtrichtung weisenden Teil der Kopfstütze herumgelegt und mit der kürzeren zweiten, zunächst herabhängenden Lasche verbunden. Die Laschen sind zum Zwecke des Zusammenfügens mit Klettverschlüssen versehen.From DE-U-89 15 241 a holding device for advertising media on a motor vehicle headrest is known, which essentially consists of a basic element made of flexible material, in particular transparent film, two fastening tabs connected to the basic element and opposite one another and a rectangular one on three sides on the basic element sewn, consisting of flexible transparent film piece of material. The piece of material forms, together with the part of the basic element bounded by a seam, a shell for receiving an advertising poster. The side of the cover that is open for replacing the poster faces upwards when the advertising medium is assembled. A first tab of the holding device is placed around the entire part of the headrest pointing in the direction of travel and connected to the shorter second tab, which initially hangs down. The tabs are provided with Velcro for the purpose of joining.
Dabei hat es sich gezeigt, daß zum Anbringen bzw. Abnehmen der Haltevorrichtung mehrere Handgriffe nötig sind und sich die Haltevorrichtung zudem nicht dazu eignet, an weiteren Teilen des Innenraums eines Kraftfahrzeuges, wie beispielsweise ein Armaturenbrett, angebracht zu werden.It has been shown that several steps are required to attach or remove the holding device and the holding device is also not suitable for being attached to other parts of the interior of a motor vehicle, such as a dashboard.
Aufgabe der Erfindung ist es daher, eine Haltevorrichtung für Werbeträger zu schaffen, die schnell an einer Kopfstütze eines Kraftfahrzeugsitzes anbringbar und schnell von dieser abnehmbar ist und sich einer Vielzahl von Formen und Größen von Kopfstützen anpassen läßt. Ferner soll eine Haltevorrichtung geschaffen werden, die leicht und schnell an Armaturenbrettern von Kraftfahrzeugen angebracht werden kann.The object of the invention is therefore to provide a holding device for advertising media, which can be quickly attached to a headrest of a motor vehicle seat and is quickly removable therefrom and can be adapted to a variety of shapes and sizes of headrests. Furthermore, a holding device is to be created which can be easily and quickly attached to dashboards of motor vehicles.
Diese Aufgabe mit einer Haltevorrichtung für Werbeträger gelöst, welche die Merkmale des Patentanspruches 1 aufweist. Vorteilhafte Ausgestaltungen der Erfindung sind Gegenstand der Unteransprüche.This object is achieved with a holding device for advertising media, which has the features of
Durch die Erfindung werden Haltevorrichtungen für Werbeträger geschaffen, die an Kopfstützen und/oder Armaturenbrettern von Fahrzeugen, insbesondere öffentlichen Verkehrsmitteln wie Autobussen, Straßenbahnen, S-Bahnen, U-Bahnen und sonstigen Nahverkehrsmitteln einschließlich Taxis angebracht werden können, und zwar auch nachträglich, d.h. Vorrichtungen, bei denen sich der Werbeträger in unmittelbarer Blickrichtung eines Fahrgastes nahe vor ihm befindet, der für längere Zeit auf einem bestimmten Platz sitzt, so daß die Werbeaussage des Werbeträgers nicht nur kurzfristig oder flüchtig auf ihn einwirkt, sondern für eine längere Dauer. Somit bietet die Erfindung für Werbetreibende neue und damit wirkungsvollere Möglichkeiten, sich ihren Ansprechpartnern zu präsentieren.The invention provides holding devices for advertising media which can be attached to headrests and / or dashboards of vehicles, in particular public transport such as buses, trams, S-Bahn, U-Bahn and other local means of transport including taxis, and also retrospectively, i.e. Devices in which the advertising medium is in the direct direction of view of a passenger who is sitting in a certain place for a long time, so that the advertising message of the advertising medium affects him not only briefly or briefly, but for a longer period. The invention thus offers advertisers new and thus more effective ways of presenting themselves to their contacts.
Durch die Erfindung werden bisher nicht zu Werbezwecken genutzte, aber dennoch hierfür geeignete Flächen für Werbezwecke nutzbar gemacht. Dabei lassen sich diese für Werbeträger geeigneten Flächen auch nachträglich nutzbar machen, d.h. es lassen sich auch Verkehrsmittel wie öffentliche Verkehrsmittel nachträglich mit den erfindungsgemäßen Haltevorrichtungen für Werbeträger problemlos ausstatten, indem man diese Haltevorrichtungen beispielsweise an Kopfstützen und/oder Armaturenbrettern von derartigen Fahrzeugen anbringt, und zwar vorzugsweise lösbar, so daß sie gegebenenfalls auch ausgewechselt werden können.By means of the invention, areas not previously used for advertising purposes but nevertheless suitable for this purpose are made usable for advertising purposes. These areas suitable for advertising media can also be used retrospectively, i.e. it is also possible to retrofit means of transport such as public transport retrospectively with the holding devices for advertising media according to the invention, for example by attaching these holding devices to headrests and / or dashboards of such vehicles, preferably detachably, so that they can also be replaced if necessary.
Wie gesagt, kann die erfindungsgemäße Haltevorrichtung auch am Armaturenbrett oder einem sonstigen feststehenden Teil im Inneren eines Fahrzeuges angebracht werden, und zwar vorzugsweise ebenfalls lösbar.As said, the holding device according to the invention can also be attached to the dashboard or another stationary part inside a vehicle, and preferably also detachably.
In der Zeichnung sind zwei Ausführungsbeispiele der erfindungsgemäßen Haltevorrichtung für Werbeträger schematisch und schaubildlich dargestellt, und zwar zeigt,
- Fig. 1
- eine Ausführungsform der Haltevorrichtung, die auf eine Kopf- oder Nackenstütze eines Fahrzeugsitzes aufgesteckt werden kann, und
- Fig. 2
- eine andere Ausführungsform der Haltevorrichtung, welche mittels elastischer und/oder flexibler Bänder an einer Kopf- oder Nackenstütze eines Fahrzeugsitzes anzubringen ist.
- Fig. 1
- an embodiment of the holding device which can be plugged onto a head or neck support of a vehicle seat, and
- Fig. 2
- Another embodiment of the holding device, which is to be attached to a head or neck support of a vehicle seat by means of elastic and / or flexible straps.
Die in Fig. 1 dargestellte Haltevorrichtung für Werbeträger weist einen dreidimensionalen, auf eine nicht dargestellte Kopfstütze eines Fahrzeugsitzes stülpbaren Überzug 1 aus flexiblem Material, beispielsweise textilem Stoff oder Leder, auf, der an der Unterseite 9 offen ist und nahe der offenen Unterseite 9 einen Gummizug 4 enthält. Dieser Gummizug 4 kann beim Überstülpen des Überzuges 1 auf eine Kopfstütze geweitet werden und gewährleistet, daß der auf der Kopfstütze befindliche Überzug sich an die Konturen der Kopfstütze anpaßt und von der Kopfstütze nicht unerwünscht herabgezogen oder abgeschoben werden kann.The holding device for advertising media shown in FIG. 1 has a three-
An der - in Fig. 1 gesehen - nach vorne weisenden Wand 10 des Überzuges 1 befindet sich eine Einstecktasche 2, deren zum Betrachter weisende Seite aus Klarsichtfolie 11 besteht. Während die Klarsichtfolie 11 an drei Seiten fest an der Wand 10 des Überzuges 1 angebracht ist, befindet sich an der Oberkante ein Reißverschluß 3, der wahlweise geöffnet werden kann, um nicht dargestellte Werbeträger in die Einstecktasche 2 hineinstecken bzw. aus derselben herausnehmen zu können.On the
Da sowohl der Überzug 1 als auch die Einstecktasche 2 aus flexiblem Material besteht, beispielsweise auch aus weichem Kunststoff oder aus Gummi, läßt sich diese Haltevorrichtung für Werbeträger auf die verschiedensten Kopfstützen aufsetzen, d.h. der Überzug 1 braucht nicht genau der äußeren Gestalt einer Kopfstütze angepaßt zu werden. Der eingearbeitete Gummizug 4 gewährleistet den Halt des Überzuges 1 auf der jeweiligen Kopfstütze.Since both the
Die in Fig. 2 dargestellte Haltevorrichtung für Werbeträger hat einen mehr oder weniger starren oder zumindest steifen Rahmen 5, beispielsweise nach Art eines Bilderrahmens, in den von oben ein plattenförmiger Schlitten 6 eingeschoben werden kann, welcher zum Anbringen von Werbeträgern dient. Dieser Schlitten 6 bildet zugleich die Rückwand des Rahmens 5. Dieser Rahmen 5 kann aus weichem Kunststoff, aus steifem Kunststoff, aus Gummi oder Aluminium bestehen, aber auch aus anderen für die Herstellung von Rahmen geeigneten Materialien.The holding device for advertising media shown in Fig. 2 has a more or less rigid or at least
An der Vorderseite des Rahmens 5 befindet sich eine Abdeckscheibe 8, die im Rahmen fest installiert ist und aus durchsichtigen Material, beispielsweise aus durchsichtigen Kunststoff, besteht.At the front of the
An der Rückseite des Rahmens sind zwei schlaufenförmig ausgebildete elastische Bänder 7, beispielsweise aus Gummi, befestigt, die auf eine Kopfstütze eines Fahrzeugsitzes aufgespannt werden können, um die Haltevorrichtung an der gewünschten Stelle an der Rückseite der Kopfstütze zu installieren.On the back of the frame, two loop-shaped
Alternativ können statt der beispielsweise aus Gummi bestehenden elastischen Bänder 7 an der Rückseite des Rahmens auch nicht dargestellte Saugnäpfe oder ähnliche Halter vorgesehen sein, um die Haltevorrichtung an einer Wand wie beispielsweise dem Armaturenbrett eines Kraftfahrzeuges lösbar anbringen zu können.Alternatively, instead of the
Claims (3)
- Holding device for advertising media, with a holder which is to be mounted in the interior of a vehicle in the direction of viewing of passengers and which is equipped with an interchangeable frame for releasably inserting sheet-like and/or panel-like advertising media, wherein the interchangeable frame is provided with a transparent sheet-like or panel-like covering of a soft plastic sheet or a thin plastic panel and an insertion opening, characteriseda) in that the interchangeable frame (5) constructed as a holder contains a panel-like slide (6) which is slidable relative thereto, wherein the slide (6) is the rear wall of the interchangeable frame and wherein on the rear side of the frame (5) are mounted two elastic straps (7) of loop-like construction which can be mounted on a headrest of a vehicle seat, orb) in that the holder consists of a three-dimensional cover (1) which can be fitted over a headrest of a vehicle seat and which on one side (10) comprises the interchangeable frame (2) and at the lower open end (9) is provided with a rubber draw-thread (4).
- Holding device for advertising media according to claim 1, characterised in that on the rear side of the frame (5) are mounted one or more suction cups.
- Holding device for advertising media according to claim 1, characterised in that the interchangeable frame (2) is provided with a fastener such as a slide fastener (3).
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE9017186U | 1990-12-20 | ||
DE9017186U DE9017186U1 (en) | 1990-01-26 | 1990-12-20 |
Publications (2)
Publication Number | Publication Date |
---|---|
EP0492429A1 EP0492429A1 (en) | 1992-07-01 |
EP0492429B1 true EP0492429B1 (en) | 1995-04-19 |
Family
ID=6860480
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP91121764A Expired - Lifetime EP0492429B1 (en) | 1990-12-20 | 1991-12-19 | Advertising support device |
Country Status (5)
Country | Link |
---|---|
EP (1) | EP0492429B1 (en) |
AT (1) | ATE121553T1 (en) |
DE (1) | DE59105260D1 (en) |
DK (1) | DK0492429T3 (en) |
ES (1) | ES2071900T3 (en) |
Families Citing this family (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE4340189A1 (en) * | 1993-11-25 | 1995-06-01 | Immanuel Haffner Fa | Seat for a means of transport |
NL1001875C1 (en) * | 1995-12-12 | 1996-02-15 | Basic Market | Chair provided with a protective backrest cover. |
GB0106224D0 (en) * | 2001-03-14 | 2001-05-02 | Claremont Office Interiors Ltd | Headrest |
GB2404333A (en) * | 2003-07-26 | 2005-02-02 | Gary Shaw | An identification display system |
CN113425044B (en) * | 2021-07-13 | 2022-09-20 | 福建浔兴拉链科技股份有限公司 | Product label zipper, application and label circulation method |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4440443A (en) * | 1981-04-10 | 1984-04-03 | Nordskog Robert A | Headrest |
DE8915241U1 (en) * | 1989-08-22 | 1990-04-12 | Ccw Computer Communication Werbe-Service Gmbh, 1000 Berlin, De |
-
1991
- 1991-12-19 EP EP91121764A patent/EP0492429B1/en not_active Expired - Lifetime
- 1991-12-19 AT AT91121764T patent/ATE121553T1/en not_active IP Right Cessation
- 1991-12-19 ES ES91121764T patent/ES2071900T3/en not_active Expired - Lifetime
- 1991-12-19 DK DK91121764.4T patent/DK0492429T3/en active
- 1991-12-19 DE DE59105260T patent/DE59105260D1/en not_active Expired - Fee Related
Also Published As
Publication number | Publication date |
---|---|
EP0492429A1 (en) | 1992-07-01 |
DK0492429T3 (en) | 1995-06-26 |
DE59105260D1 (en) | 1995-05-24 |
ES2071900T3 (en) | 1995-07-01 |
ATE121553T1 (en) | 1995-05-15 |
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