EP0492429A1 - Dispositif de support d'affiches publicitoires - Google Patents

Dispositif de support d'affiches publicitoires Download PDF

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Publication number
EP0492429A1
EP0492429A1 EP91121764A EP91121764A EP0492429A1 EP 0492429 A1 EP0492429 A1 EP 0492429A1 EP 91121764 A EP91121764 A EP 91121764A EP 91121764 A EP91121764 A EP 91121764A EP 0492429 A1 EP0492429 A1 EP 0492429A1
Authority
EP
European Patent Office
Prior art keywords
holder
advertising
plate
advertising media
headrest
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP91121764A
Other languages
German (de)
English (en)
Other versions
EP0492429B1 (fr
Inventor
Bernward Jünemann
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from DE9017186U external-priority patent/DE9017186U1/de
Application filed by Individual filed Critical Individual
Publication of EP0492429A1 publication Critical patent/EP0492429A1/fr
Application granted granted Critical
Publication of EP0492429B1 publication Critical patent/EP0492429B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
    • G09F7/18—Means for attaching signs, plates, panels, or boards to a supporting structure

Definitions

  • the invention relates to a holding device for advertising media, in particular for small advertising posters, which can be attached to headrests and / or dashboards, for example of public transport such as motor vehicles, preferably also releasably or subsequently, so that such vehicles do not have such holding devices or Advertising media must be equipped.
  • the invention has for its object to provide a holding device for advertising media, which makes it possible to virtually exclude the distracting environment for the viewer, to ensure an extremely long exposure to the viewer and to achieve a more specific limitation of the target group interested in advertising or to separate out the groups of no interest.
  • the invention provides holding devices for advertising media which can be attached to headrests and / or dashboards of vehicles, in particular public transport such as buses, trams, S-Bru, U-Bru and other local means of transport including taxis, and also retrospectively, i.e. Devices in which the advertising medium is in the direct direction of view of a passenger who is sitting in a certain place for a long time, so that the advertising message of the advertising medium affects him not only briefly or briefly, but for a longer period.
  • the invention thus offers advertisers new and thus more effective ways of presenting themselves to their contacts.
  • areas not previously used for advertising purposes but nevertheless suitable for this purpose are made usable for advertising purposes.
  • These areas suitable for advertising media can also be used retrospectively, i.e. it can also be easily retrofitted means of transport such as public transport with the holding devices for advertising media according to the invention, for example by attaching these holding devices to headrests, backrests and / or dashboards of such vehicles, preferably detachably, so that they can also be replaced if necessary.
  • the holding device according to the invention can also be attached to the dashboard or another fixed part inside a vehicle, preferably also in a detachable manner.
  • the holding device for advertising media shown in Fig. 1 has a three-dimensional cover 1, which can be put onto a headrest of a vehicle seat, not shown, made of flexible material, for example textile material or leather, which is open on the underside 9 and has an elastic band near the open underside 9 4 contains.
  • This elastic band 4 can be widened when putting on the cover 1 on a headrest and ensures that the cover located on the headrest adapts to the contours of the headrest and cannot be undesirably pulled down or pushed off the headrest.
  • an insertion pocket 2 On the wall 10 of the cover 1 facing forward, as seen in FIG. 1, there is an insertion pocket 2, the side of which facing the viewer consists of transparent film 11. While the transparent film 11 is firmly attached to the wall 10 of the cover 1 on three sides, there is a zipper 3 on the upper edge, which can optionally be opened in order to insert or remove advertising media (not shown) into the insert pocket 2.
  • both the cover 1 and the insert pocket 2 are made of flexible material, for example also of soft plastic or rubber, this holding device for advertising media can be placed on a wide variety of headrests, i.e. the cover 1 does not have to be adapted exactly to the external shape of a headrest.
  • the incorporated elastic band 4 ensures that the cover 1 is held on the respective headrest.
  • the holding device for advertising media shown in FIG. 2 has a more or less rigid or at least rigid frame 5, for example in the manner of a picture frame, into which a plate-shaped carriage 6 can be inserted from above, which is used for attaching advertising media.
  • This carriage 6 also forms the rear wall of the frame 5.
  • This Frame 5 can consist of soft plastic, of rigid plastic, of rubber or aluminum, but also of other materials suitable for the production of frames.
  • cover plate 8 which is permanently installed in the frame and made of transparent material, for example made of transparent plastic.
  • two loop-shaped elastic bands 7, for example made of rubber, are fastened, which can be clamped onto a headrest of a vehicle seat in order to install the holding device at the desired location on the back of the headrest.
  • suction cups or similar holders can also be provided on the rear of the frame in order to be able to detachably attach the holding device to a wall, for example the dashboard of a motor vehicle.

Landscapes

  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Business, Economics & Management (AREA)
  • Supports Or Holders For Household Use (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Packaging For Recording Disks (AREA)
  • Photographic Developing Apparatuses (AREA)
  • Chair Legs, Seat Parts, And Backrests (AREA)
  • Passenger Equipment (AREA)
  • Telephone Function (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
EP91121764A 1990-12-20 1991-12-19 Dispositif de support d'affiches publicitoires Expired - Lifetime EP0492429B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE9017186U 1990-12-20
DE9017186U DE9017186U1 (de) 1990-01-26 1990-12-20 Haltevorrichtung als Werbeträger für kleine Werbeplakate an Kopfstützen und Armaturenbrettern in öffentlichen Kraftfahrzeugen

Publications (2)

Publication Number Publication Date
EP0492429A1 true EP0492429A1 (fr) 1992-07-01
EP0492429B1 EP0492429B1 (fr) 1995-04-19

Family

ID=6860480

Family Applications (1)

Application Number Title Priority Date Filing Date
EP91121764A Expired - Lifetime EP0492429B1 (fr) 1990-12-20 1991-12-19 Dispositif de support d'affiches publicitoires

Country Status (5)

Country Link
EP (1) EP0492429B1 (fr)
AT (1) ATE121553T1 (fr)
DE (1) DE59105260D1 (fr)
DK (1) DK0492429T3 (fr)
ES (1) ES2071900T3 (fr)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1995014588A1 (fr) * 1993-11-25 1995-06-01 Firma Immanuel Haffner Siege pour moyen de transport
EP0779177A3 (fr) * 1995-12-12 1998-09-16 Basic Market, Product & Production Development B.V. Siège à housse de protection du dossier
WO2002073574A1 (fr) * 2001-03-14 2002-09-19 Claremont Office Interiors Ltd Dispositif publicitaire
GB2404333A (en) * 2003-07-26 2005-02-02 Gary Shaw An identification display system
CN113425044A (zh) * 2021-07-13 2021-09-24 福建浔兴拉链科技股份有限公司 一种产品标签拉链、应用及标签流转方法

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4440443A (en) * 1981-04-10 1984-04-03 Nordskog Robert A Headrest
DE8915241U1 (de) * 1989-08-22 1990-04-12 CCW Computer Communication Werbe-Service GmbH, 1000 Berlin Werbeträger

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4440443A (en) * 1981-04-10 1984-04-03 Nordskog Robert A Headrest
DE8915241U1 (de) * 1989-08-22 1990-04-12 CCW Computer Communication Werbe-Service GmbH, 1000 Berlin Werbeträger

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1995014588A1 (fr) * 1993-11-25 1995-06-01 Firma Immanuel Haffner Siege pour moyen de transport
US5720515A (en) * 1993-11-25 1998-02-24 Firma Immanuel Haffner Vehicle seat
EP0779177A3 (fr) * 1995-12-12 1998-09-16 Basic Market, Product & Production Development B.V. Siège à housse de protection du dossier
WO2002073574A1 (fr) * 2001-03-14 2002-09-19 Claremont Office Interiors Ltd Dispositif publicitaire
GB2392771A (en) * 2001-03-14 2004-03-10 Claremont Office Interiors Ltd Advertising device
GB2404333A (en) * 2003-07-26 2005-02-02 Gary Shaw An identification display system
CN113425044A (zh) * 2021-07-13 2021-09-24 福建浔兴拉链科技股份有限公司 一种产品标签拉链、应用及标签流转方法

Also Published As

Publication number Publication date
ES2071900T3 (es) 1995-07-01
DK0492429T3 (da) 1995-06-26
DE59105260D1 (de) 1995-05-24
ATE121553T1 (de) 1995-05-15
EP0492429B1 (fr) 1995-04-19

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