CN1151666C - 宣传电视网、频道和节目的系统和方法 - Google Patents
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Abstract
本发明允许控制与电视网、频道和节目相关联的广告的呈现，以及允许并行地一次播送每个与网络相关联的广告至许多电视系统。在电视观众设备处判断电视观众是否无法使用或者是否不喜欢相关联的电视网、频道或节目，从而控制广告的呈现。然后电视观众设备呈现该广告，或选择和呈现合适的选代广告。通过播送每个带有网络标识符的广告至所有电视系统以及然后判断电视观众是否能够使用及未声明不喜欢该网络的当地联播台，从而实现每个网络广告的一次播送。根据此判断，即将广告或合适的选代广告呈现给电视观众。
Description
本发明涉及电视广告，更具体地涉及用于宣传电视网、频道和节目的技术。
电视网、频道和节目的广告的使用日益广泛。例如，网络或频道的广告可能宣传一般的网络或频道或宣传该网络或频道上的电视节目的具体系列。类似地，电视节目的广告可能宣传一般的节目或宣传该节目的一个或多个分集。
电视网、频道和节目的广告通过不同方式送至电视观众。例如，已经使用电视节目中的标准电视商业时隙发送广告以便将广告呈现给电视观众。在这种电视网和频道的标准电视商业时隙中传送的广告既在与已经宣传过的相同网络和频道上发送过，也在与它们不同的网络和频道上发送过。类似地，在标准电视商业时隙中发送的电视节目广告既在与已经宣传过的相同节目上，也在与它们不同的节目上发送过。
作为另一个例子，也使用裸(barker)电视屏在电视系统本来不用的频道上向电视观众呈现广告。在这类裸电视屏上发送的广告以不同格式呈现出来，包括全动作视频(包括音频)、静止图象、图形和文本。
作为又一个例子，已经使用过被动式节目导视呈现广告，它在专用电视频道上向电视观众提供电视节目信息。最近开发了交互式电视节目导视，能够类似地用于发送不同类型节目的广告。这类被动式和交互式节目导视所发送的广告曾经用不同格式呈现，包括全动作视频(包括音频)、静止图象、图形和文本。
电视广告的一个问题是在一定环境中，如果电视观众不能看到或不喜欢该网络、频道或节目，则该网络、频道或节目的广告将会浪费。例如，如果观众无法使用喜剧频道，则向新闻频道观众呈现的喜剧频道的广告将是浪费。作为另一个例子，向在家庭中倾向于关闭成人电视频道上可用节目的电视观众呈现的成人电视频道的广告将是浪费。
作为又一个例子，如果一个网络的当地联播台选择不呈现一个节目，则在该网络上的有关该节目的广告将是浪费。作为还有一个例子，当电视系统的操作员将系统上的一个频道提供给一天的一部分时间的第一节目供应商和同时另外提供给一天的另一部分时间的第二节目供应商时，如果在一天的第二节目供应商的播送期间播送由第一节目供应商提供的节目的广告，则该广告将是浪费。作为又一个例子，当节目供应商生产的频道与第一网络在一天的一部分时间内联播，而与第二网络在一天的另一部分时间内联播时，如果在一天的第二网络的那部分时间内播送第一网络上的节目的广告，则该广告将是浪费。
与其在电视观众不能看到或不喜欢的网络、频道或节目上呈现广告而浪费广告机会，不如在电视观众能看到或喜欢的网络、频道或节目上呈现广告或其他某些广告。
在节目导视中提供电视广告所带来的问题是，为了在网络上或在网络上播送的节目中呈现广告，必须将网络的每个联播台的广告的单独副本播送至准备播送广告的电视系统。必须完成此重复播送以使每个电视系统接收一个与由电视系统所运载的作广告网络的联播台相关联的广告副本。因为包含图形的典型广告的长度可能在数千字节的数量级，所以为大网络的每个联播台播送单独的广告副本是效率不高的。例如，一个具有六千字节长度的节目导视广告准备在一个具有三百个联播台的网络上宣传，单是广告的播送就要求播送一百八十万字节的数据。
因此本发明的一个目的是提供用于宣传电视网、频道和节目的系统和方法，可以阻止在电视观众无法使用的网络、频道和节目上显示广告。
本发明的另一个目的是提供用于宣传电视网、频道和节目的系统和方法，可以阻止在电视观众不喜欢的网络、频道和节目上显示广告。
本发明的又一个目的是提供用于宣传电视网、频道和节目的系统和方法，当相应的网络的当地联播台不播送网络节目时可以阻止显示这些节目的广告。
本发明的又一个目的是提供用于宣传电视网、频道和节目的系统和方法，当节目只在一天的一部分时间内播送以及电视观众无法使用节目供应商或与节目相关联的网络的节目时，可以阻止显示这些节目的广告。
本发明的又一个目的是提供用于宣传电视网、频道和节目的系统和方法，不必为网络的每个联播台向运载广告的电视系统重复地播送该网络的广告或该网络上准备播送的节目。
根据本发明原理提供系统和方法来实现本发明的这些和其他目的，本发明提供的系统和方法根据观众能够使用的网络、频道和节目及根据观众是否声明这些网络、频道和节目不受欢迎的事实来控制对电视观众呈现广告。附加地，在这些系统和方法的优选实施例中，对于所有电视系统而言，只需完成每个与网络相关联的广告(或网络上的节目)和网络标识符的单次播送。一旦被收到，网络标识符即用于判断该广告是否准备呈现给每个电视系统的观众。
本发明的系统和方法在电视观众设备处判断这些广告是否与那些电视观众可能看不到的或电视观众不喜欢看的节目相关联。一旦作出此判断，电视观众设备然后优选地呈现广告，或者选择并且呈现合适的选代广告。可以使用任何合适的技术来呈现广告，例如在标准电视商业时隙内，在裸屏幕上，在被动式或交互式节目导视广告中呈现全动作视频(包括音频)、静止图象、图形和文本，或者使用任何其他合适的广告方法。
本发明的系统和方法的电视观众设备最好是一个连至电视机的电视机顶盒，当然也可使用录像机(VCR)、先进的电视接收机、个人计算机电视机和任何其他合适的具有足够硬件用于完成由电视机顶盒和电视机提供的同样处理和显示功能的设备。
电视观众设备优选地接收数据传输例如来自主设备、电视分配设备或电视系统内的网络节点的广告和广告控制信息，节目导视信息以及频道映象信息。在电视观众设备处，这些数据可供交互式电视节目导视或其他合适的应用程序结合存于电视观众设备中的附加数据(例如频道关闭信息)来判断一个广告是否准备呈现给电视观众。
例如，如果频道“WTBS”无法在电视系统中使用，甚至虽然频道“CNN”可用，则节目导视或其他应用程序也有可能确定不在“CNN”上呈现本来打算在“CNN”上呈现的为“WTBS”上播送的节目所作广告。在此例子中，可以或者根据与广告一起的广告控制信息，或者通过搜索存于电视观众设备中的节目导视信息中所宣传的节目及检索相应的频道信息来确定广告是与“ WTBS”相关联的。可以或者查看存于电视观众设备中的频道映象信息或者参照存于电视观众设备中的节目导视信息中的频道信息来确定观众看不到“WTBS”。最后，一旦作出是否准备呈现的广告的决定后即可以向电视观众呈现广告或可以识别并且呈现一个合适的选代广告。
为避免为网络上每个联播台冗余地将与网络相关联的广告(或在网络上播送的节目)播送至每个运载广告的电视系统，最好只一次将广告和网络标识符播送至电视系统中所有电视观众设备。在电视观众设备处接收广告和网络标识符。在电视观众设备中运行的交互式节目导视或其他应用程序使用网络标识符和频道映象或位于电视观众设备中的节目导视信息来判断该网络的当地联播台是否可用及是否没有被电视观众声明为不喜欢。如果当地联播台可用及没有被电视观众声明为不喜欢，则将广告呈现给电视观众。如果该网络的当地联播台不可用或者该网络的唯一的当地联播台被电视观众声明为不喜欢，则将一个合适的选代广告加以标识并且呈现给电视观众。
附图和下面优选实施例的详细说明将使本发明的更多特征，它的本质和不同优点更为明显。
图1是一个系统图，其中根据网络、频道和节目的可用性和喜欢程度来实施根据本发明实施例的用于宣传广告的系统和方法。
图2是类似于图1中系统的系统，用于显示服务器可以如何根据本发明实施例放置于网络节点处。
图3的流程图中的根据本发明实施例的步骤涉及命令输入计算机处广告命令的接收和处理。
图4的流程图中的根据本发明实施例的步骤涉及从相应的数据库中传输节目导视信息、频道映象信息和广告信息。
图5的流程图中的根据本发明实施例的步骤涉及所传输节目导视信息、频道映象信息和广告信息的接收和存储或处理。
图6的流程图中根据本发明实施例的的步骤涉及广告信息的接收、处理和显示。
图7的流程图中根据本发明实施例的的步骤涉及判断电视观众是否能看到电视网。
图8的流程图中根据本发明实施例的的步骤涉及判断电视观众是否能看到电视频道。
图9的流程图中根据本发明实施例的的步骤涉及判断电视观众是否能看到电视节目。
图10是一个根据本发明实施例的涉及频道号、源标识号、可用性标志、关闭标志以及开始和结束时间的频道映象图。
图11是一个根据本发明实施例的涉及源标识号、网络标识号以及开始和结束时间的频道映象图。
图12是一个根据本发明实施例的涉及频道号、源标识号、网络标识号、可用性标志、关闭标志以及开始和结束时间的频道映象图。
图13的流程图中的根据本发明实施例的步骤涉及在标准商业电视时隙中呈现一个电视频道的广告。
图14的流程图中的根据本发明实施例的步骤涉及为每次观看付费节目呈现一个只包含文本和图形的裸频道宣传。
图15的流程图中的根据本发明实施例的步骤涉及在交互式节目导视中为电视网呈现广告。
图16阐述根据本发明的实施例的“网格”型交互式节目导视显示屏幕，用于显示为呈现广告而用的一个广告区。
图17阐述根据本发明的实施例的“浏览器型”交互式节目导视显示屏幕，用于显示为呈现广告而用的两个广告区。
图18阐述根据本发明的实施例的“按照频道的节目”型交互式节目导视显示屏幕，用于显示为呈现广告而用的两个广告区。
图19的流程图中的根据本发明实施例的步骤涉及通过只作一次单一的广告播送至所有电视系统而传输、接收、处理和显示电视网的广告。
图1中显示根据本发明的用于控制与电视网、频道和节目相关联的广告的呈现的阐述性系统100。系统100最好包括一个主设备102和多条通信线路108和电视系统103。为避免使图纸复杂，图1中只显示了一条这类通信线路108和一个电视系统103。每个电视系统103包括至少一个电视分配设备104、通信路径110和电视观众设备部件106。一般而言，主设备102为与系统100相关联的某些节目导视功能提供中央数据存储和控制。系统100通常具有非常大的地理区域。每条通信线路108在主设备103与一个或最好多个电视令配设备104之间传输数据。电视分配设备104可能为系统100内通常更为局部的地理区域提供局部数据存储和控制。每条通信路径110在电视分配设备104与一个或多个电视观众设备部件106之间传输数据。及每个电视观众设备部件106控制广告的呈现(例如在观众的电视机上)。
主设备102提供系统100中节目导视数据、广告数据和频道映象数据的中央存储和控制。为做到这点，主设备102最好包含一个广告命令输入计算机111、一个节目导视数据库112、一个广告数据库114和一个频道映象数据库116。广告命令输入计算机111最好允许和控制发出在系统100中呈现广告的命令。当通过计算机111发出一条命令时，计算机111可能接收用于识别呈现哪个广告的广告控制信息，广告与其相关联的网络、频道或节目，日期，时间及准备在其上呈现广告的频道等。一旦输入此信息后，计算机111即在广告数据库114中包装和存储广告和广告控制信息以供稍后传输。计算机111也可包装和存储一个用于替代该广告的广告(它可以是一个与主要广告不相关的通用广告及可用于替代主要广告的广告)和广告控制信息。计算机111可以使用个人计算机、主机、计算机网络或任何其他合适的能够接收和处理数据的并且能与广告数据库114通信的计算机来实施。
节目导视数据库112最好包括电视节目导视信息例如节目时间、频道、标题、描述、个别付费节目的记费信息和点播频道、用于点播付费节目的视窗和频道、用于为付费节目发出命令的电话号和频道等。广告数据库114最好包括以下信息：具有例如文本、图形、视频和音频数据形式的广告，广告控制信息例如呈现日期、时间(包括时间范围和校正数据)，和长度信息，呈现频道和网络信息，和例如名称、分类、记费率、描述和作广告的网络、频道和节目的系列等信息。频道映象数据库116最好包括涉及频道、网络和节目来源的频道映象信息，这些信息可在系统100内接收以及也可标示观众可以看到哪些频道。例如，频道映象信息可能标示频道号“2”与中央广播系统(“CBS”)网络相关并且由纽约市内“WCBS”联播台所提供。频道映象信息还可能包括用于标示频道变化来源或网络关联的日期和时间的日期和时间信息。虽然数据库112、114、和116在图1中都各自被阐述为主设备102中的独一数据库，但数据库112、114和116中任何一个或全部可以一起包括于主设备102内或从主设备102中删去，或者位于另外的主设备102内。
来自数据库112、114和116的信息可以通过通信线路108传输至每个电视分配设备104。线路108可以是卫星线路。电话网络线路、电缆或光纤线路、微波线路、这些线路的组合或任何其他合适的通信线路。通过通信线路108传输的信息可以使用任何合适的传输技术来传输。
每个电视分配设备104是一个用于将电视信号和数据分配至电视观众设备106的设备，例如有线系统首端、广播分配设备或卫星电视分配设备。如上所述，每个电视分配设备104可能包括一个广告命令输入计算机117、一个节目导视数据库118、一个广告数据库120和一个频道映象数据库122。广告命令输入计算机117可能基本上与主设备102中的广告命令输入计算机111相同。每个数据库118、120和122可能基本上与主设备102中的数据库112、114和116相同，可以提供这些数据库中数据的局部对照，以及可能从电视分配设备104中省略掉或位于另外的电视分配设备104内。
如果需要，数据库112、114、116、118、120和122内的节目导视信息、广告和广告控制信息(包括从广告命令输入计算机111和117接收的信息)和频道映象信息的一部分或全部可以使用主设备102和电视分配设备104之外的设备处的数据源来提供。例如，全部或一部分系统100的节目导视信息可以由主设备102和电视分配设备104以外的节目导视信息供应商来维持。类似地，广告和广告控制信息可以由主设备102和电视分配设备104以外的广告设备来生成。还有，数据库112、114、116、118、120和122中的频道映象信息可以局部地在电视分配设备104处生成和维持。
通过通信路径110将节目导视信息、广告、广告控制信息和频道映象信息自电视分配设备104分配至电视观众设备106。通信路径110可以是卫星线路、电话网络线路、电缆或光纤线路、微波或其他空间线路、这些线路的组合或任何其他合适的通信路径。任何合适技术或这些技术的组合可用于通过通信路径110传输节目导视信息、广告、广告控制信息和频道映象信息，通信路径110包括模拟传输、数字传输和混合的模拟和数字传输。
通信路径110最好具有足够带宽以便允许电视分配设备104将电视节目例如标准广播电视、付费节目、广告和宣传视频和其他视频信息分配至电视观众设备106。通信路径110可能提供多个电视和音频频道(模拟，数字或模拟和数字两者)。可以使用带外频道、使用带内数字频道、使用垂直消隐期间或使用任何其他合适技术来通过通信路径110传输节目导视信息、广告、广告控制信息和频道映象信息。如果需要，可以由一个或多个类似于主设备102和电视分配设备104但却与它们分开的分配设备使用与通信路径110相同的或分开的通信路径来分配节目导视信息、广告、广告控制信息和频道映象信息。
存于数据库112、114、116、118、120和122中并且由它们传输的信息优选地最终到达电视观众设备106，后者按照需要将信息处理和显示(例如使用一个交互式节目导视应用程序或另一个合适应用程序)。如图所示，每个电视观众设备部件106可能包括一个机顶盒124、一个录像机126和一个电视机128。电视观众设备106可以附加地或选代地包括先进电视接收机、个人计算机电视机(PC/TVS)和任何其他合适的具有足够硬件以便同样地完成机顶盒和电视机所提供的处理和显示功能的设备。来自数据库112、114、116、118、120和122的信息最好由包括于机顶盒124内的合适的硬件和软件来处理和转换为可显示信号，当然此硬件也可选代地包括入录像机126或电视机128内。
可以自数据库112、114、116、118、120和122中的一部分或全部将数据单向传输至电视观众设备106，从而完成来自这些数据库的数据分配。例如，可以自数据库112、114、116、118、120和122中的一部分或全部连续地或周期地分配数据至电视观众设备106。也可使用双向传输来传输数据。使用此方案时，电视观众设备106向数据库请求所需数据，以及相应的数据库作出响应而传输送回所请求的数据。
如图2中所示，可以使用位于网络节点202处的数据库204、206和208来提供数据库112、114、116、118、120和122的能力，网络节点202可能遍布系统100。例如数据库204、206和208的数据库可以用于代替数据库112、114、116、118、120和122的一部分或全部，也可以与数据库112、114、116、118、120和122的一部分或全部一起使用。不在主设备102和电视分配设备104处提供数据库而在网络节点202处提供数据库，或是在主设备102和电视分配设备104处提供数据库的同时附加地在网络节点202处提供数据库，就有可能针对每个网络节点202所服务的特定区域集中地维持数据，以及有可能在双向传输系统中对来自电视观众设备106的数据请求更快地作出响应。
图3中阐述可能在广告命令输入计算机111(图1)和117(图1)中实施的过程300，用于允许和控制发出广告命令。过程300在步骤302处开始，等待和接收来自用户的广告控制信息。如对图1的广告命令输入计算机111的讨论时所提出的，此信息可能包括准备呈现的广告的标志，广告与其相关联的网络、频道或节目，日期、时间、以及准备在其上呈现广告的频道等。主设备102或电视分配设备104处的人员可能或者将广告控制信息直接输入至计算机111或117内，或者计算机111或117可以通过中间计算机系统接收信息。在正常操作期间，在步骤304处根据广告控制信息从广告数据库114、120或206中检索广告。然后在步骤306处将广告和广告控制信息包装以便准备传输至电视观众设备106。如果需要，也可在步骤304处从数据库114、120或206中的一个内检索替代广告(它可能与或可能不与主要广告相关)并且在步骤306处将替代广告与主要广告和广告控制信息一起包装以便传输。对于与电视网相关联的广告，步骤306处的此包装操作可包括在广告控制信息中设置一个网络标识号以使接收广告的电视系统103能够判断每个电视系统103是否运载与网络相关联的联播台。最后在步骤308处将广告和广告控制信息(如果需要则还有替代广告)放置于广告数据库114、120或206中以备稍后传输至电视观众设备106。一旦完成步骤308，过程300循环回至步骤302处以便等待和接收更多广告控制信息。
图4显示一个用于控制自数据库112、114、116、118、120、122、204、206和208向电视分配设备104、网络节点202和电视观众设备106传输数据的过程400。可以用下列设备中的任何一个来实施过程400：广告命令输入计算机111或117，数据库112、114、116、118、120、122、204、206或208(或者通过个别地完成一部分过程400，或者将整个过程作为余留的共同定位的数据库的管理器而加以完成)，通信线路108的传输端，通信路径110的传输端或者能够控制自数据库112、114、116、118、120、122、204、206和208传输数据的任何其他合适的设备。
过程400在步骤402处开始，判断节目导视信息是否准备好自数据库112、118或204中任何一个传输出去。如果在步骤402处确定节目导视信息已准备好传输出去，则过程400然后在步骤404处检索并且传输合适的电视节目导视信息。一旦在步骤404处已经传输信息或者如果在步骤402处确定没有电视节目导视信息准备好传输，则过程400判断频道映象信息是否准备好自数据库116、122或208中任何一个传输出去。如果在步骤406处确定频道映象信息已准备好传输出去，则过程400在步骤408处检索并且传输合适的频道映象信息。一旦在步骤408处已经传输信息或者如果在步骤406处确定没有频道映象信息准备好传输，则过程400在步骤410处判断广告信息是否准备好自数据库114、120或206中任何一个传输出去。广告信息可以包括一个广告和广告控制信息(如果需要则还有一个替代广告)。如果在步骤410处确定广告信息已准备好传输出去，则过程400在步骤412处检索并且传输合适的广告信息。一旦在步骤412处已经传输信息或者如果在步骤410处确定没有广告信息准备好传输，则过程400循环回至并且重复步骤402。如果需要，可以并发地或以不同顺序完成图4的步骤。
图5显示一个用于对接收自数据库112、114、116、118、120、122、204、206和208传输至电视分配设备104、网络节点202或电视观众设备106的数据的过程进行控制的过程500。过程500最好由电视观众设备中的一个处理器实施，但也可由广告命令输入计算机117中的、数据库118、120、122、204、206或208中的(或者通过个别地完成一部分过程500，或者将整个过程作为余留的共同定位的数据库的管理器而加以完成)、通信线路108的接收端中的、通信路径110的接收端中的、或者能够控制在电视分配设备104、网络节点202和电视观众设备106处接收来自数据库112、114、116、118、120、122、204、206和208的数据的任何其他合适的设备中的一个处理器实施。
过程500在步骤502处开始，判断节目导视信息是否等待被从数据库112、118或204中任何一个中接收。如果在步骤502处确定节目导视信息准备好被接收，则过程500然后在步骤504处接收并且在存储器中存储节目导视信息。当在电视分配设备104或网络节点202处接收节目导视信息而不是存于存储器内时，该信息可以分别存于节目导视数据库118或204内。一旦在步骤504处已经存储信息或者如果在步骤502处确定没有电视节目导视信息准备好被接收，则过程500判断频道映象信息是否等待被从数据库116、122或208中任何一个中接收。如果在步骤506处确定频道映象信息已等待被接收，则过程500然后在步骤508处接收并且在存储器内存储频道映象信息。当在电视分配设备104或网络节点202处接收频道映象信息而不是存于存储器内时，该信息可以分别存于频道映象数据库122或208内。
一旦在步骤508处已经接收频道映象信息或者如果在步骤506处确定没有频道映象信息等待被接收，则过程500在步骤510处判断广告信息是否等待被从数据库114、120或206中任何一个中接收。广告信息可以包括一个广告和广告控制信息(如果需要则还有一个替代广告)。如果在步骤510处确定广告信息已准备好被接收，则过程500然后在步骤512处接收并且处理广告信息。图6-9中进一步阐述广告信息的接收和处理，这将在下面讨论。如结合图6-9所讨论的，处理、显示(如有的话)和存储(如有的话)广告信息的方式可能是当接收广告信息时已经由过程500接收的(如有的话)节目导视信息和频道映象信息的功能。当在电视分配设备104或网络节点202处接收广告信息而不进行处理时，该信息可以分别存于广告数据库120或206内。一旦在步骤512处已经处理或存储信息或者如果在步骤510处确定没有广告信息等待被接收，则过程500循环回至并且重复步骤502。如果需要，可以并发地或以不同顺序完成图5的步骤。
图6更详细地阐述图5的步骤512中完成的广告信息的接收和处理。如图所示，在步骤602处将广告信息作为广告和广告控制信息(如果需要则还有替代广告)接收下来。然后在步骤604处使用广告控制信息来判断收到的广告是否与电视网相关联。如果在步骤604处确定广告与一个电视网相关联，则然后在步骤606处判断观众是否能看到该网络的广告。广告观众可能是单个电视观众设备部件106的观众，连至电视分配设备104的所有电视观众设备106的观众等。下面结合图7的阐述来讨论如何完成步骤606。如果在步骤606处确定观众能够看到网络，则在步骤608处显示或存储广告，这就完成了步骤512。
如果在步骤604处确定收到的广告不与电视网相关联或者在步骤606处确定观众看不到网络，则然后在步骤612处使用广告控制信息来判断收到的广告是否与电视频道相关联。如果在步骤612处确定该广告与一个电视频道相关联，则在步骤614处判断观众是否能看到该频道的广告。下面结合图8讨论如何完成步骤614。如果在步骤614处确定观众能看到该频道，则在步骤608处显示或存储广告，这就完成了步骤512。
如果在步骤612处确定收到的广告不与电视频道相关联或者在步骤614处确定观众看不到该频道，则在步骤616处使用广告控制信息来判断收到的广告是否与电视节目相关联。如果在步骤616处确定该广告与一个电视节目相关联，则然后在步骤618处判断观众是否能看到该节目的广告。下面结合图9讨论如何完成步骤618。如果在步骤618处确定观众能看到该节目，则在步骤608处显示或存储该广告，这就完成了步骤512。否则，如果在步骤618处确定观众看不到该节目，则在步骤610处选择并且显示一个替代广告，这就完成了步骤512。可以通过选择一个和主要广告一起传输的广告，通过选择一个由广告控制信息指定的广告，通过选择一个缺省广告或通过任何其他合适的用于选择替代广告的技术来选择替代广告。
最后，如果在步骤616处确定广告不与电视节目相关联，则在步骤620处再次判断该广告是否与电视网或频道相关联。如果在步骤620处确定该广告与一个电视网或频道相关联，则在步骤610处选择和显示一个替代广告，这就完成了步骤512。否则，如果在步骤620处确定该广告不与电视网或频道相关联，则在步骤608处显示或存储该广告，这就完成了步骤512。
虽然在图6中阐述了各步骤的具体顺序，但显然，用这些步骤完成的任务可以在不背离本发明的实质和范围的情况下对这些步骤加以修改而用不同步骤或者并发地完成这些步骤。
图7中阐述在图6的步骤606处用于判断观众是否能看到网络的过程的例子。如图所示，此过程在步骤702处开始，判断网络是否列于一个存于用于完成步骤606处的过程的电视观众设备106中的频道映象内。能够用于完成此步骤的频道映象的两个例子显示于图11和12中并且在下面讨论。当步骤606、步骤702的过程无法使用频道映象信息时，就不必完成步骤702之后的步骤704和706。如果在步骤702处确定网络列于频道映象中，则在步骤704处判断在与广告相关联的广告时间内或时间范围内是否能观看网络。对于每个列于频道映象(例如类似于图11中所示频道映象)内的网络，或者只对于那些列于频道映象内并且表示为可供观看的网络(例如对于图12中所示那种频道映象)，步骤704的判断可能是“是”，而对于所有其他网络可能是“否”。如果在步骤704处确定不能看到网络，则完成步骤606，并且送回一个不能看到网络的标志。
否则，如果在步骤704处确定可以看到网络，则在步骤706处判断网络是否已经关闭。网络可能由父母关闭从而不让他或她的子女观看成人节目，也可能由审查系统例如“V”芯片的自动特征所关闭。一个网络还可能因为网络或网络的频道被关闭，或因为在广告的时间内或时间范围内上映的节目被关闭而关闭。就网络和频道的关闭而言，对于每个列于频道映象(例如类似于图11中所示频道映象)内的网络，或者只对于那些列于频道映象内同时表示为未被关闭的网络(例如对于图12中所示那种频道映象)而言，对网络是否已经关闭的判断可能是“否”，而对所有其他网络可能是“是”。对于关闭的节目，可以从关闭节目清单或节目导视信息中的标志中判断该节目是否关闭。如果在步骤706处确定网络关闭，则完成步骤606并且送回一个不能看到网络的标志。否则，如果在步骤706处确定网络没有关闭，则完成步骤606并且送回一个能够看到网络的标志。
如果在步骤702处确定网络不列于频道映象内，则然后在步骤708处判断该网络是否列于用于完成步骤606的过程的设备中的节目导视信息内。如果步骤606，步骤708的过程无法使用节目导视信息，则可以跳过步骤708的后随步骤710和712，从而完成了步骤606并且按照需要送回一个可看到或看不到网络的标志。可以通过搜索节目导视信息来判断该网络是否列于节目导视信息中，即：如果在节目导视信息中找到该网络则送回一个“是”标志，以及如果在节目导视信息中找不到该网络则送回一个“否”标志。如果在步骤708处确定该网络不列于节目导视信息中，则完成步骤606及送回一个看不到网络的标志。否则，如果在步骤708处确定该网络列于节目导视信息中，则在步骤710处判断在与广告相关联的时间或在时间范围内该网络是否可供观看。可以检查与节目导视信息中的网络相关联的标志来进行判断。如果在步骤710处确定网络不能用于观看，则完成步骤606并且送回一个无法观看网络的标志。否则，如果在步骤710处确定网络可供观看，则在步骤712处判断该网络是否已经关闭。可以检查与节目导视信息中网络相关联的标志，频道映象或关闭节目清单来进行判断。如果在步骤712处确定网络已关闭，则完成步骤606及送回一个不能观看网络的标志。否则，如果在步骤712处确定网络没有关闭，则完成步骤606及送回一个可以看到网络的标志。
图8中阐述用于在图6的步骤614处判断观众是否能看到频道的过程的例子。如图所示，此过程在步骤802处开始，判断频道是否列于存于完成步骤614的过程的电视观众设备106中的频道映象信息中。用于完成此步骤的两个频道映象的例子显示于图10和12中并且将在下面讨论。在步骤614、步骤802无法使用频道映象信息的情况下，不必完成步骤802的后随步骤804和806。如果在步骤802处判断该频道列于频道映象信息中，则在步骤804处判断在与广告相关联的时间内或时间范围内是否可以看到该频道。对于列于频道映象信息内的每个频道或只对于列于频道映象信息内同时表示为可供观看的频道(例如如图10和12中所示的频道映象)，步骤804的判断可能为“是”，而对于所有其他判断则可能为“否”。如果在步骤804处确定该频道不能观看，则完成步骤614并且送回一个不能观看频道的标志。
否则，如果在步骤804处确定该频道可供观看，则然后在步骤806处判断该频道是否已经关闭。一个频道可能由父母关闭从而不让他或她的子女观看成人节目，也可能由审查系统例如“V”芯片的自动特征所关闭。一个频道还可能因为频道或频道的网络被关闭，或因为在关闭广告的时间内或时间范围内上映的节目被关闭而关闭。就网络和频道的关闭而言，对于每个列于频道映象内的频道，或者只对于那些列于频道映象内同时表示为未被关闭的频道(例如对于图12中所示那种频道映象)而言，对频道是否已经关闭的判断可能是“否”，而对所有其他频道可能是“是”。对于关闭的节目，可以从关闭节目清单或节目导视信息中的标志中判断该节目是否关闭。如果在步骤806处确定频道关闭，则完成步骤614并且送回一个不能看到频道的标志。否则，如果在步骤806处确定频道没有关闭，则完成步骤614并且送回一个能够看到频道的标志。
如果在步骤802处确定频道不列于频道映象内，则然后在步骤808处判断该频道是否列于用于完成步骤614的过程的电视观众设备中的节目导视信息内。如果步骤614，步骤808的过程无法使用节目导视信息，则可以跳过步骤808的后随步骤810和812，从而完成了步骤614并且按照需要送回一个可看到或看不到频道的标志。可以通过搜索节目导视信息来判断该频道是否列于节目导视信息中，即：如果在节目导视信息中能找到该频道则送回一个“是”标志，以及如果在节目导视信息中找不到该频道则送回一个“否”标志。如果在步骤808处确定该频道不列于节目导视信息中，则完成步骤614及送回一个看不到频道的标志。否则，如果在步骤808处确定该频道列于节目导视信息中，则在步骤810处判断在与广告相关联的时间或在时间范围内该频道是否可供观看。可以检查与节目导视信息中的频道相关联的标志来进行判断。如果在步骤810处确定频道不能用于观看，则完成步骤614及送回一个不可观看频道的标志。否则，如果在步骤810处确定频道可供观看，则在步骤812处判断该频道是否已经关闭。可以检查与节目导视信息中频道相关联的标志，频道映象或关闭的程序清单来进行判断。如果在步骤812处确定频道已关闭，则完成步骤614及送回一个不能观看频道的标志。否则，如果在步骤812处确定频道没有关闭，则完成步骤614及送回一个可以观看频道的标志。
图9中阐述用于在图6的步骤618处判断观众是否能看到节目的过程的例子。如图所示，此过程在步骤902处开始，判断节目的数据是否应该存在于用于完成步骤618过程的电视观众设备106中的节目导视信息中。在步骤618的过程无法使用节目导视信息的情况下，过程可以跳过步骤902、904、906和908，其后即完成步骤616并且按照需要送回一个可看到或看不到节目的标志。可以检查该节目是否在其他信息可用的日期和时间内播送，该节目是否存在于具有节目导视信息的网络或频道上，或者使用任何其他合适技术来判断节目信息是否应该在节目导视信息内。
如果在步骤902处确定节目信息不应在节目导视信息中，则完成步骤618并且送回一个可看到节目的标志。否则，如果在步骤902处确定节目信息应该在节目导视信息中，则在步骤904处判断此节目信息是否真在节目导视信息中。可以在节目导视信息中进行搜索以便判断对应于节目的信息是否存在，从而进行此判断。如果在步骤904处确定不存在该节目信息，则完成步骤618并且送回一个看不到节目的标志。否则，如果在步骤904处确定存在该节目信息，则然后在步骤906处判断此节目是否在与该广告相关联的时间内或时间范围内存在于可用频道上。可以首先根据节目导视信息来确定在哪个频道上播送节目，然后检查与节目导视信息中该频道相关联的标志，从而进行此判断。如果在步骤906处确定该节目不在可用频道上，则完成步骤618，并且送回一个看不到节目的标志。否则，如果在步骤906处确定该节目存在于可用频道上，则在步骤908处判断该频道是否已经关闭。一个节目可能因为准备在其上播送的频道或频道的网络被关闭，或因为该节目被关闭而被关闭。可以检查与节目导视信息中的频道相关联的标志、频道映象或关闭节目清单来进行判断。如果在步骤908处确定频道已经关闭，则完成步骤618并且送回一个不能看到节目的标志。否则，如果在步骤908处确定频道没有关闭，则完成步骤618并且送回一个能够看到节目的标志。
图10-12阐述可能用于本发明的频道映象的例子。如图10中所示，频道映象1000包括六列信息。在频道号列1002中，为列于列1004中的节目源列出频道号。这些频道号供观众用作选择特定节目源的类似机理。例如，当观众选择频道“2”时，电视观众设备106向观众呈现由源ID(识别)号“1000”提供的节目，这些节目可能是安排在特定广播频率、数字频道等上的节目。
在源ID列1004中，为每个可能使用电视观众设备106接收的节目源列出源识别号。在源ID列1004中列出的赋予每个节目源的号可以是任何数，最好对于每个节目源是独一的，以及最好允许使用频道映象1000的设备接收由对应于该号的源所提供的节目。
在可用列1006中，为每个节目源列出一个逻辑标志。每个标志可能标示一个特定观众是否能够从相应的源中收到节目。观众的这种能力可能取决于观众是否已经为节目付费(如果需要；当然，最好不论观众为该节目付费与否都显示广告)，该节目是否提供给观众区域，该节目是否在观众区域内被关闭(例如对运动事件经常如此做)等。
在关闭列1008中，为每个节目源列出一个逻辑标志。每个标志可能标示特定观众是否已经标示不喜欢该节目源因此不观看它，或者一个审查系统例如“V”芯片已经指出应该删去该节目源。即使可能将节目源关闭，也最好呈现该节目的宣传广告以便动员观众观看该节目。当然，如果需要仍然可以关闭该广告。
列于起始时间列1010和结束时间列1012中的是每个频道号与特定源识别号相关联的时间间隔的起始时间和结束时间。例如，自上午12时(0000)至下午12时(1200)频道号6与源识别号1050相关联，，以及自下午12时(1200)至上午12时(2400)与源识别号1075相关联。
如图11中所示，频道映象1100包括四列数据：一个源ID列1102，一个网络ID列1104，一个起始时间列1106和一个结束时间列1108。源ID列1102列出每个可能使用电视观众设备106接收的节目源的源识别号。这些源识别号可能是基本上与图10的频道映象1000的列1004中列出的内容相同。在网络ID列1104中，为每个节目源列出网络识别号。每个网络识别号可以是任何数，最好对于每个网络是独一的。由于不是所有节目源都与网络相关联，因此某些或全部网络识别号可能对应于“无网络”(例如，如图所示，网络号“2000”出现于源“1015”和“1018”中的每一个之中，这标示它们不与任何网络相关联)。还有，两个或多个节目源可能与同一网络相关联(例如，如图所示，网络号“2001”出现于源“ 1000”和“1075”中的每一个之中)。在起始时间列1106和结束时间列1108中，为每个列于列1104中的网络与列1102中的相应源之间的关联列出起始和结束时间。
如图12中所示，也可以使用作为频道映象1000和1100的组合的频道映象1200。频道映象1200包括频道号列1202，一个源ID列1204，一个网络ID列1206，一个可用列1208，一个关闭列1210，一个起始时间列1212和一个结束时间列1214。列1202、1204、1206、1208和1210中的每一列和每一项数据可能包含分别与映象1000和1100中的列1002、1004、1104、1006和1008基本上相同的内容。列1212和1214代表每个频道与一个节目源相关联及所标示网络将该节目源进行联播的时间间隔的起始时间和结束时间。
虽然图10-12中所示频道映象具有具体的数据列，但在频道映象中也能使用其他类型的数据，可以按照需要根据本发明将频道映象分拆或组合。
如上所述，可以在标准电视商业时隙内，在裸电视屏幕上，在被动式和交互式节目导视中呈现全动作视频、静止图象、图形、文本和音频，或者使用这些技术的组合，或者如果需要则使用任何其他合适的技术来显示本发明的电视网、频道和节目的广告。图13、14和15阐述在根据本发明的的若干方案中呈现广告时采取的步骤的例子。
图13显示当根据本发明在标准商业电视时隙中呈现电视频道的广告时在图1的系统100中完成的步骤的例子1300。开始于步骤1302，在主设备102中的广告命令输入计算机111处收到要求一个与电视频道相关联的标准电视商业时隙广告的命令。然后在步骤1304处从主设备102的广告数据库114中检索主要广告、替代广告和广告控制信息，将它们包装以供传输，以及存储回至主设备102的广告数据库114中。在步骤1304的包装操作中，主要广告和替代广告可以从它们的原始格式转换为另一种格式，例如MPEG-2(电影专家组)格式。在步骤1306处，就在呈现广告的时间之前，所包装的主要广告、替代广告和广告控制信息从主设备102的广告数据库114中传输至电视观众设备106。可用通信线路108和通信路径110中的数字频道来完成步骤1306的传输。在步骤1308处，主要广告、替代广告和广告控制信息在电视观众设备106处被接收。然后电视观众设备106在步骤1310处确定主要广告与电视频道相关联，并且根据存于电视观众设备106内的频道映象信息确定该电视频道可用但已关闭。最后，在步骤1312处由交互式节目导视选择替代广告并且将它呈现出来。
图14显示当根据本发明以裸电视屏的形式呈现每次观看付费节目的广告时在图1的系统100中完成的步骤的例子1400。开始于步骤1402，在主设备102中的广告命令输入计算机111处收到要求一个每次观看付费节目的只包含文本和图形的裸频道宣传广告的命令。然后在步骤1404处从主设备102的广告数据库114中检索主要广告、替代广告和广告控制信息，将它们包装以供传输，以及存储回至主设备102的广告数据库114中。在步骤1406处，就在呈现宣传广告的时间之前，所包装的主要广告、替代广告和广告控制信息从主设备102的广告数据库114中传输至电视观众设备106。在步骤1408处，主要广告、替代广告和广告控制信息在电视观众设备106处被接收。然后电视观众设备106在步骤1410处确定主要广告与每次观看付费节目相关联，并且根据存于电视观众设备106内的节目导视信息确定该节目可用并且没有关闭。最后，在步骤1412处呈现主要广告。
图15显示当根据本发明在交互式中呈现电视网的广告时在图1的系统100中完成的步骤的例子1500。开始于步骤1502，在主设备102中的广告命令输入计算机111处收到要求一个电视网的交互式节目导视广告的命令。然后在步骤1504处从主设备102的广告数据库114中检索主要广告、替代广告和广告控制信息，将它们包装以供传输，以及存储回至主设备102的广告数据库114中。在步骤1506处，就在呈现广告的时间之前，所包装的主要广告、替代广告和广告控制信息从主设备102的广告数据库114中传输至电视观众设备106。在步骤1508处，主要广告、替代广告和广告控制信息在电视观众设备106处被接收。然后电视观众设备106中的交互式节目导视应用程序在步骤1510处确定主要广告与电视网相关联，并且根据存于电视观众设备106内的节目导视信息确定该网络不可用。最后，在步骤1512处由交互式节目导视呈现替代广告。
图16中阐述包括广告1604的“网格型”交互式节目导视显示屏1600的例子。如图所示，屏幕1600可以具有一个标题1602、一个广告1604和一个节目网格1606。标题1602可以是任何用于标示导视信息来源的文本或标识语。广告1604可以包括文本、图形和任何其他可视表现，以及任何或全部文本、图形和其他可视表现可以是静止的或移动的。附加地，广告1604也可包括一个可与也可不与所显示的表现的可视部分同步的音频部分。虽然所示广告1604只使用屏幕1600的一条窄带，但广告1604可以使用屏幕1600的任何部分或可以在用于控制屏幕1600的交互式节目导视工作期间的一部分时间内使用屏幕1600的全部可视区域。节目网格1606可以是所述频道-时间-网格格式，或可以是任何其他格式。在所示频道-时间-网格格式中，显示的网格的一条轴列出频道号(在此例中为垂直轴)，显示的网格另一条轴列出时间(在此例中为水平轴)，以及网格内的单元中显示节目信息。屏幕1600的用户可以在远程控制器上按动向上和向下光标键以便通过网格1606的滚动来观看节目信息，该远程控制器控制在其上实施节目导视的机顶盒124。
图17中阐述包括广告的“浏览器型”交互式节目导视显示屏幕1700的例子。如图所示，屏幕1700可以具有一个标题1702、一个或多个广告1708和1710和一个浏览器菜单1704。标题1702可以是任何用于标示导视信息来源或交互式节目导视显示的浏览器特征的名称的文本或标识语。广告1708和1710可以包括文本、图形和任何其他可视表现，以及任何或全部文本、图形或其他可视表现可以是静止的或移动的。附加地，广告1708和1710也可包括一个可与也可不与所显示的表现的可视部分同步的音频部分。虽然所示广告1708和1710使用屏幕1700的两块特定区域，但广告1708和1710可以使用屏幕1700的任何部分或可以在用于控制屏幕1700的交互式节目导视工作期间的一部分时间内使用屏幕1700的全部可视区域。浏览器菜单1704可以允许用户使用光标1706选择列于菜单1704中的选项中之一而通过交互式节目导视数据进行浏览及根据所选的选项观看数据。例如，用户可以选择“TIME”而观看随后指定的时间内的节目的所有节目导视数据。作为另一个例子，用户可以选择“TITLE”而观看对应于随后指定的标题的节目的所有节目导视数据。作为又一个例子，用户可以选择“CHANNEL”而观看在随后指定的频道上正在和将要播送的节目的所有节目导视数据。
图18中阐述这类交互式节目导视显示屏幕的例子。如图所示，“按照频道的节目”屏幕1800可以具有一个标题1802、一个或多个广告1814和1816和一个节目清单1804。标题1802可以是任何用于标示导视信息来源或交互式节目导视显示的按照频道的节目特征的名称的文本或标识语。广告1814和1816可以包括文本、图形和任何其他可视表现，以及任何或全部文本、图形和其他可视表现可以是静止的或移动的。附加地，广告1814和1816也可包括一个可与也可不与所显示的表现的可视部分同步的音频部分。虽然所示广告1814和1816使用屏幕1700的两块特定区域，但广告1814和1816可以使用屏幕1800的任何部分或可以在用于控制屏幕1800的交互式节目导视工作期间的一部分时间内使用屏幕1800的全部可视区域。节目清单1804可以在如图所示的给定时间周期内在指定频道上呈现一个节目清单。指定的频道可以在频道名称显示1806中标示，给定时间周期可以由时间显示1808标示，以及节目可以由节目名称1810标示。在屏幕1800的优选实施例中，还可以使用光标1812来选择节目，从而在所选节目上利用更多信息。
在交互式电视节目导视信息中呈现广告的其他例子在Knudson等人于1998年3月4日提交的美国专利申请系列号09/034,939中，Knudson等人于1998年4月30日提交的美国专利申请系列号09/070,604中，Knudson等人于1998年4月30日提交的美国专利申请系列号09/070,555中，以及Boylan，III等人于1998年4月30日提交的美国专利申请系列号09/070,700中都进行过讨论，它们在此处全部引作参考。
图19阐述当根据本发明传输、接收、处理和显示一个与电视网相关联的广告时在图1的系统100中采取的步骤的例子1900。开始于步骤1902，从主设备102的广告数据库114中以包装的形式检索与电视网相关联的一个广告和广告控制信息。在步骤1904处通过通信线路108将包装的广告和信息传输至所有电视观众设备106，电视分配设备104和通信路径110。其次，在步骤1906处，广告和广告控制信息在电视观众设备106的每个部件处被接收。然后电视观众设备106的每个部件在步骤1908处通过执行如同图7中所示的及以上所描述的过程来判断与收到的广告相关联的网络的联播台是否在电视观众设备106上可用及是否没有被指定为不喜欢。如果在步骤1908处确定一个与广告相关联的网络联播台可用并且没有关闭，则在步骤1910处显示该广告。否则，步骤1910选择并且显示一个替代广告。
以上所述只是本发明原理的阐述，熟悉技术的人可以在不背离本发明的范围和实质的情况下作出不同修改。
Claims (22)
1.一种用于控制广告对观众的呈现的系统，包括：
一个用于存储所述广告的广告存储器；及
一个作为电视观众设备部件或网络节点中的一部分的处理器，用于从所述广告存储器中接收所述广告，用于接收与所述广告相关联的广告控制信息，用于判断网络、频道和节目中的一个是否与所述广告相关联，以及如果所述网络、所述频道和所述节目中的所述一个与所述广告相关联，则判断所述电视观众是否能够看到所述网络、所述频道和所述节目中的所述一个，以及当确定所述电视观众看不到所述网络、所述频道和所述节目中的所述一个时用于阻止呈现所述广告。
2.权利要求1中定义的系统还包括一个用于存储节目导视信息的节目导视存储器，其中所述处理器从所述节目导视存储器中接收所述节目导视信息及使用所述节目导视信息来判断所述电视观众是否能够看到所述网络、所述频道和所述节目中的所述一个。
3.权利要求1中定义的系统还包括一个用于存储频道映象信息的频道映象存储器，其中所述处理器从所述频道映象存储器中接收所述频道映象信息及使用所述频道映象信息来判断所述电视观众是否能够看到所述网络、所述频道和所述节目中的所述一个。
4.权利要求1中定义的系统还包括一个从所述广告存储器中收到的替代广告，其中当确定所述电视观众看不到所述网络、所述频道和所述节目中的所述一个时，所述处理器选择准备呈现给所述电视观众的所述替代广告。
5.权利要求1中定义的系统，其中如果所述电视观众无法使用所述网络、所述频道和所述节目中的所述一个，则所述处理器确定为所述电视观众无法看到所述网络、所述频道和所述节目中的所述一个。
6.权利要求1中定义的系统，其中如果所述电视观众不喜欢所述网络、所述频道和所述节目中的所述一个，则所述处理器确定所述电视观众无法看到所述网络、所述频道和所述节目中的所述一个。
7.权利要求1中定义的系统，其中当所述网络、所述频道和所述节目中的所述一个应该具有相应的节目导视信息而没有所述相应的节目导视信息时，所述处理器确定为所述电视观众无法看到所述网络、所述频道和所述节目中的所述一个。
8.权利要求1中定义的系统，其中所述广告存储器是电视分配设备的一部分。
9.权利要求1中定义的系统，其中所述广告存储器是主设备的一部分。
10.一种用于控制广告对观众的呈现的方法，包括：
将所述广告存于一个广告数据库内；及
在一个作为电视观众设备部件或网络节点中的一部分的处理器中，从所述广告数据库中接收所述广告，接收与所述广告相关联的广告控制信息，判断网络、频道和节目中的一个是否与所述广告相关联，以及如果所述网络、所述频道和所述节目中的所述一个与所述广告相关联，则判断所述电视观众是否能够看到所述网络、所述频道和所述节目中的所述一个，以及当确定所述电视观众看不到所述网络、所述频道和所述节目中的所述一个时阻止呈现所述广告。
11.权利要求10中定义的方法还包括将节目导视信息存于节目导视数据库内，以及在所述处理器内从所述节目导视数据库中接收所述节目导视信息及使用所述节目导视信息来判断所述电视观众是否能够看到所述网络、所述频道和所述节目中的所述一个。
12.权利要求10中定义的方法还包括将频道映象信息存于频道映象数据库内，以及在所述处理器内从所述频道映象数据库中接收所述频道映象信息及使用所述频道映象信息来判断所述电视观众是否能够看到所述网络、所述频道和所述节目中的所述一个。
13.权利要求10中定义的方法还包括当确定所述电视观众看不到所述网络、所述频道和所述节目中的所述一个时，在所述处理器内选择准备呈现给所述电视观众的所述替代广告。
14.权利要求10中定义的方法，其中如果所述电视观众无法使用所述网络、所述频道和所述节目中的所述一个，则所述处理器确定为所述电视观众无法看到所述网络、所述频道和所述节目中的所述一个。
15.权利要求10中定义的方法，其中如果所述电视观众不喜欢所述网络、所述频道和所述节目中的所述一个，则所述处理器确定为所述电视观众无法看到所述网络、所述频道和所述节目中的所述一个。
16.权利要求10中定义的方法，其中当所述网络、所述频道和所述节目中的所述一个应该具有相应的节目导视信息而没有所述相应的节目导视信息时，所述处理器确定为所述电视观众无法看到所述网络、所述频道和所述节目中的所述一个。
17.权利要求10中定义的方法还包括将所述广告数据库实施为电视分配设备的一部分。
18.权利要求10中定义的方法还包括将所述广告数据库实施为主数据存储设备和控制设备的一部分。
19.一种用于将与具有网络标识符的电视网相关联的广告呈现给电视观众的系统，所述系统包括：
一个用于存储所述广告的广告数据库；及
一个处理器，用于从所述广告数据库中接收所述广告，用于接收与所述广告相关联的并且包含所述网络标识符的广告控制信息，使用网络标识符来判断所述电视观众是否能够看到所述网络的一个联播台，以及当确定所述电视观众看不到所述联播台时用于阻止呈现所述广告。
20.权利要求19的系统，其中当确定所述电视观众看不到所述联播台时，所述处理器进一步实施节目导视应用程序以便阻止呈现所述广告。
21.一种用于将与具有网络标识符的电视网相关联的广告呈现给电视观众的方法，所述方法包括：
将所述广告存于广告数据库内；及
在一个处理器内，从所述广告数据库中接收所述广告，接收与所述广告相关联的并且包含所述网络标识符的广告控制信息，使用网络标识符来判断所述电视观众是否能够看到所述网络的一个联播台，以及当确定所述电视观众看不到所述联播台时阻止呈现所述广告。
22.权利要求21的方法还包括在所述处理器内实施一个节目导视应用程序，当确定所述电视观众看不到所述联播台时，所述节目导视应用程序阻止呈现所述广告。
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-
1998
- 1998-12-16 US US09/217,100 patent/US6742183B1/en not_active Expired - Lifetime
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- 1999-05-12 AR ARP990102250A patent/AR015296A1/es unknown
- 1999-05-13 AU AU40776/99A patent/AU743356B2/en not_active Ceased
- 1999-05-13 CA CA002331043A patent/CA2331043C/en not_active Expired - Lifetime
- 1999-05-13 ES ES99924224T patent/ES2184455T3/es not_active Expired - Lifetime
- 1999-05-13 BR BR9910510-1A patent/BR9910510A/pt not_active IP Right Cessation
- 1999-05-13 CN CNB998062421A patent/CN1151666C/zh not_active Expired - Lifetime
- 1999-05-13 PL PL99344184A patent/PL344184A1/xx unknown
- 1999-05-13 DE DE69903018T patent/DE69903018T2/de not_active Expired - Lifetime
- 1999-05-13 EP EP99924224A patent/EP1078516B1/en not_active Expired - Lifetime
- 1999-05-13 IL IL13967899A patent/IL139678A0/xx unknown
- 1999-05-13 WO PCT/US1999/010587 patent/WO1999060783A1/en not_active Application Discontinuation
- 1999-05-13 KR KR1020007012803A patent/KR20010043635A/ko not_active Application Discontinuation
- 1999-05-13 RU RU2000131612/09A patent/RU2000131612A/ru not_active Application Discontinuation
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- 1999-05-13 JP JP2000550270A patent/JP4608097B2/ja not_active Expired - Lifetime
- 1999-05-13 NZ NZ508282A patent/NZ508282A/en unknown
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- 2004-02-19 US US10/783,150 patent/US7503055B2/en not_active Expired - Lifetime
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| WO1999060783A1 (en) | 1999-11-25 |
| NZ508282A (en) | 2002-03-28 |
| US20120304220A1 (en) | 2012-11-29 |
| ES2184455T3 (es) | 2003-04-01 |
| US20090228912A1 (en) | 2009-09-10 |
| RU2000131612A (ru) | 2002-11-27 |
| JP2010172008A (ja) | 2010-08-05 |
| US8352978B2 (en) | 2013-01-08 |
| ATE224625T1 (de) | 2002-10-15 |
| JP2002516533A (ja) | 2002-06-04 |
| US7503055B2 (en) | 2009-03-10 |
| AU743356B2 (en) | 2002-01-24 |
| HK1037082A1 (en) | 2002-01-25 |
| JP5571440B2 (ja) | 2014-08-13 |
| CA2331043A1 (en) | 1999-11-25 |
| US6742183B1 (en) | 2004-05-25 |
| CN1301455A (zh) | 2001-06-27 |
| DE69903018D1 (de) | 2002-10-24 |
| EP1078516A1 (en) | 2001-02-28 |
| BR9910510A (pt) | 2001-01-02 |
| AR015296A1 (es) | 2001-04-18 |
| KR20010043635A (ko) | 2001-05-25 |
| US8887192B2 (en) | 2014-11-11 |
| DE69903018T2 (de) | 2003-01-30 |
| EP1078516B1 (en) | 2002-09-18 |
| JP4608097B2 (ja) | 2011-01-05 |
| CA2331043C (en) | 2008-07-29 |
| US20040168189A1 (en) | 2004-08-26 |
| AU4077699A (en) | 1999-12-06 |
| PL344184A1 (en) | 2001-10-08 |
| IL139678A0 (en) | 2002-02-10 |
| TW416240B (en) | 2000-12-21 |
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Owner name: TV GUIDE INC. Free format text: FORMER OWNER: UV CORP. Effective date: 20150702 Owner name: UV CORP. Free format text: FORMER OWNER: PREVUE INTERNATIONAL INC. Effective date: 20150702 Owner name: LEWEI GUIDE COMPANY Free format text: FORMER OWNER: TV GUIDE INC. Effective date: 20150702 |
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