CN108537576A - Community's advertisement placement method, device, terminal device and storage medium - Google Patents
Community's advertisement placement method, device, terminal device and storage medium Download PDFInfo
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- CN108537576A CN108537576A CN201810249768.0A CN201810249768A CN108537576A CN 108537576 A CN108537576 A CN 108537576A CN 201810249768 A CN201810249768 A CN 201810249768A CN 108537576 A CN108537576 A CN 108537576A
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- advertisement
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- targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a kind of community's advertisement placement method, device, terminal device and storage mediums.This method includes：At least one ad spot information of real-time exhibition, the ad spot information include advertisement position ID and corresponding advertisement position state；The advertisement position transaction request that client is sent is obtained, the advertisement position transaction request includes that people ID, targeted advertisements position ID and target release time are launched in advertisement；Targeted advertisements corresponding with targeted advertisements position ID position is obtained from least one ad spot information, and the corresponding advertisement position state in the targeted advertisements position is determined as targeted advertisements position state；If targeted advertisements position state is idle state, permission Transaction Information is generated, and the permission Transaction Information is sent to the advertisement and launches the corresponding clients of people ID.This method can complete the transaction lease process of community's advertisement position on line, save advertisement and launch the time that people collects ad spot information, improve the efficiency that advertisement position launches transaction.
Description
Technical field
The present invention relates to e-commerce field more particularly to a kind of community's advertisement placement method, device, terminal device and deposit
Storage media.
Background technology
With flourishing for Chinese society's economy and real estate, at present in city most populations according to from
The environment held forms a kind of life style of community, and community's marketing is also gradually considered as by some enterprises a kind of completely new
Distribution mode, and it is of interest by more and more enterprises.The mode for community's marketing is generally both sides' lower progress online at present
Transaction, and carry out community's advertisement dispensing.Off-line transaction community advertisement position process needs advertisement dispensing people to take a significant amount of time searching
Suitable advertisement position or community owner of estate, which take a significant amount of time, finds suitable advertisement dispensing people progress advertisement dispensing so that
Both parties are both needed to take considerable time.Online in lower process of exchange, people is launched due to advertisement and does not know about all advertisement position letters
Breath, therefore the advertisement position position chosen may not be highly desirable.Meanwhile community owner of estate also can launch people in the presence of can not find advertisement
The case where carrying out dispensing advertisement causes some advertisement positions to be chronically at blank state, results in waste of resources.
Invention content
A kind of community's advertisement placement method of offer of the embodiment of the present invention, device, terminal device and storage medium, to solve to work as
The problem of time-consuming existing for preceding off-line transaction community advertisement position.
In a first aspect, the embodiment of the present invention provides a kind of community's advertisement placement method, including：
At least one ad spot information of real-time exhibition, the ad spot information include advertisement position ID and corresponding advertisement position shape
State；
The advertisement position transaction request that client is sent is obtained, the advertisement position transaction request includes that people ID, mesh are launched in advertisement
Mark advertisement position ID and target release time；
Targeted advertisements corresponding with targeted advertisements position ID position is obtained from least one ad spot information, by the mesh
The corresponding advertisement position state of mark advertisement position is determined as targeted advertisements position state；
If targeted advertisements position state is idle state, permission Transaction Information is generated, and allow transaction to believe by described
Breath is sent to the advertisement and launches the corresponding clients of people ID.
Second aspect, the embodiment of the present invention provide a kind of community's advertisement delivery device, including：
Information real-time show module, is used at least one ad spot information of real-time exhibition, and the ad spot information includes wide
Accuse position ID and corresponding advertisement position state；
Transaction request acquisition module, the advertisement position transaction request for obtaining client transmission, the advertisement position transaction are asked
It asks and launches people ID, targeted advertisements position ID and target release time including advertisement；
Advertisement position state determining module, for being obtained and ID pairs of targeted advertisements position from least one ad spot information
The corresponding advertisement position state in the targeted advertisements position is determined as targeted advertisements position state by the targeted advertisements position answered；
First trade processing module, for when targeted advertisements position state is idle state, generation to allow transaction to believe
Breath, and the permission Transaction Information is sent to the advertisement and launches the corresponding clients of people ID.
The third aspect, the embodiment of the present invention provide a kind of terminal device, including memory, processor and are stored in described
In memory and the computer program that can run on the processor, the processor are realized when executing the computer program
The step of community's advertisement placement method.
Fourth aspect, the embodiment of the present invention provide a kind of computer readable storage medium, the computer-readable storage medium
Matter is stored with computer program, and the computer program realizes the step of community's advertisement placement method when being executed by processor
Suddenly.
Community's advertisement placement method, device, terminal device and storage medium provided in an embodiment of the present invention, by showing extremely
A few ad spot information so that people is launched in advertisement can be compared screening by the ad spot information to displaying, and selection is closed
Suitable targeted advertisements position carries out advertisement dispensing, if the advertisement position state of targeted advertisements position is idle state, community's advertisement position is thrown
Place system can generate permission transaction message, allow advertisement to launch people and be traded.Community's advertisement placement method, device, the terminal
Equipment and storage medium can facilitate advertisement to launch people and obtain more ad spot informations whenever and wherever possible, meet oneself need with selection
The advertisement position asked launches the time that people collects ad spot information to save advertisement, improves the efficiency that advertisement position launches transaction.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the present invention
Example, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these attached drawings
Obtain other attached drawings.
Fig. 1 is a flow chart of community's advertisement placement method in the embodiment of the present invention 1.
Fig. 2 is another flow chart of community's advertisement placement method in the embodiment of the present invention 1.
Fig. 3 is another flow chart of community's advertisement placement method in the embodiment of the present invention 1.
Fig. 4 is a specific schematic diagram of step S10 in Fig. 1.
Fig. 5 is another flow chart of community's advertisement placement method in the embodiment of the present invention 1.
Fig. 6 is a schematic diagram of community's advertisement delivery device in the embodiment of the present invention 2.
Fig. 7 is a schematic diagram of terminal device in the embodiment of the present invention 4.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
Embodiment 1
Fig. 1 shows the flow chart of community's advertisement placement method in the present embodiment.Community's advertisement placement method is applied in society
In area's advertisement position jettison system, carried out respectively extensively by the system for alloing advertisement to launch the users such as people and community owner of estate
The process of the purchase and sale of position is accused, purchase and sale here can refer to the lease and taxi of the right to use of advertisement position, this
Advertisement position in embodiment refers specifically to community's advertisement position.Wherein, it refers to being chosen in community's advertisement position jettison system that people is launched in advertisement
Advertisement position carries out the user of advertisement dispensing.Community owner of estate refers to the user that advertisement position is hired out in community's advertisement position jettison system.
As shown in Figure 1, community's advertisement placement method includes the following steps：
S10：At least one ad spot information of real-time exhibition, ad spot information include advertisement position ID and corresponding advertisement position shape
State.
Specifically, advertisement position jettison system in community's refers to a kind of system for showing advertisement position and carrying out advertisement position transaction.It should
Community's advertisement position jettison system includes the shared platform shown for realizing information and for realizing the transaction platform of transaction.Its
In, the shared platform in community's advertisement position jettison system refers to the platform of at least one ad spot information of real-time exhibition.
Wherein, ad spot information refers to identifying the information of a certain advertisement position, and each ad spot information corresponds to an advertisement position ID,
Advertisement position ID refers to the number of the advertisement position, and advertisement position ID is the mark for unique identification advertisement position.In the present embodiment, extensively
Accuse position information include but be not limited to the present embodiment in community names, community address, owner of estate, floor number, advertisement position layout,
At least one of waiting information and pricing information.Wherein, community names, community address, owner of estate and floor number are advertisement positions
Location information, the position for determining advertisement position.Advertisement position layout refers to after determining the location information of advertisement position
The specific arrangement architecture figure of advertisement position, includes the size of the direction of advertisement position and advertisement position.Waiting information refers to advertisement
Position carries out the specific time of billposting.Pricing information refers to the direction and advertisement position according to the advertisement position in advertisement position layout
Size determine advertisement position pricing information.
The ad spot information further includes advertisement position state.Advertisement position state refers to being built in community's advertisement position jettison system
Whether the advertisement position shown in shared platform can carry out the state of advertisement dispensing, which includes idle state and non-
Idle state.If the advertisement position state of an advertisement position is idle state, then it represents that the advertisement position allows to launch advertisement；If one
The advertisement position state of advertisement position is busy state, then it represents that the advertisement position does not allow to launch advertisement.It is busy in the present embodiment
State includes state and transaction completion status in transaction.Wherein, state refers to that advertisement position is launched by advertisement in person in transaction, place
State in transaction.Transaction completion status refers to the corresponding state of transaction that the advertisement position that people completes to choosing is launched in advertisement.
Due at least one ad spot information of community's advertisement position jettison system real-time exhibition, advertisement can be made to launch people according to wide
It accuses position information and understands its advertisement position that can be traded, and the corresponding location information of clear each advertisement position, advertisement position in real time
Layout and waiting information improve the acquisition efficiency of ad spot information, favorably to search out the advertisement position for meeting self-demand
The time that people finds suitable advertisement position is launched in saving advertisement, to achieve the purpose that improve the efficiency of advertisement position transaction.
S20：The advertisement position transaction request that client is sent is obtained, advertisement position transaction request includes that people ID, mesh are launched in advertisement
Mark advertisement position ID and target release time.
Specifically, advertisement position jettison system in community's obtains the advertisement position transaction request that coupled client is sent, should
Advertisement position transaction request generally carries the addresses URL, and the server of community's advertisement position jettison system parses the addresses URL, and will
The corresponding content feed in the addresses URL is to client, so that client shows corresponding web page.
In the present embodiment, advertisement position transaction request includes that people ID, targeted advertisements position ID and target release time are launched in advertisement.
Wherein, it refers to that the account information inputted when people's login particular webpage is launched in advertisement that people ID is launched in advertisement, and account information can be
Any of login name, cell-phone number, WeChat ID and the email address that user uses when logging in.In the present embodiment, advertisement is launched
People ID refers to that advertisement dispensing people logs in the account information used when community's advertisement position jettison system.
Targeted advertisements position ID refers to the corresponding advertisement position ID of advertisement position (i.e. targeted advertisements position) that advertisement launches that person takes.Mesh
The mark release time refers to the release time for the targeted advertisements position that user chooses, which includes the throwing of targeted advertisements position
It puts initial time and launches the end time.The actual conditions of people both sides, each advertisement position are launched for community owner of estate and advertisement
Show its corresponding waiting information in information, advertisement launch people can according to the advertisement position state and waiting information of real-time display,
Suitable advertisement position is chosen in shared platform.
S30：Targeted advertisements corresponding with targeted advertisements position ID position is obtained from least one ad spot information, target is wide
It accuses the corresponding advertisement position state in position and is determined as targeted advertisements position state.
Targeted advertisements position refers to the corresponding advertisement positions of targeted advertisements position ID, and targeted advertisements position state refers to that targeted advertisements position is right
The advertisement position state answered.The ad spot information of shared platform displaying includes different advertisement position, each advertisement position has one
Corresponding advertisement position ID.When the target in the advertisement position transaction request that the advertisement position ID and client of shared platform displaying are sent is wide
When announcement position ID is consistent, it is determined that the corresponding advertisement positions of advertisement position ID are targeted advertisements position.The corresponding advertisement in targeted advertisements position
Position state includes idle state and busy state, and the advertisement position state which shows in shared platform is idle
When state, then the targeted advertisements position state is idle state；The advertisement position state that the targeted advertisements position is shown in shared platform
When being non-idle state, then the targeted advertisements position state is non-idle state.Targeted advertisements position state is for determining the target
The state that can advertisement position be launched checks whether targeted advertisements position can carry out extensively by determining targeted advertisements position state
It accuses position to launch, user is facilitated to use the dispensing of targeted advertisements position.
S40：If targeted advertisements position state is idle state, permission Transaction Information is generated, and Transaction Information will be allowed to send out
It gives advertisement and launches the corresponding clients of people ID.
It refers to the information for allowing to carry out targeted advertisements position advertisement dispensing to allow Transaction Information.Targeted advertisements position state is sky
When not busy state, show that the targeted advertisements position can carry out advertisement position dispensing.I.e. advertisement position jettison system in community's receives advertisement position
After transaction request, it can check whether its corresponding targeted advertisements position state is idle state, and permission is then generated if idle state
Transaction Information, and the permission Transaction Information is sent to advertisement and launches the corresponding client of people ID so that people is launched in advertisement can be with
The targeted advertisements position of oneself needs is understood using client to be traded.The client includes but not limited to computer, mobile phone
With the terminals such as Ipad.The selection that people carries out targeted advertisements position in client using shared platform is launched in advertisement, can be whenever and wherever possible
The targeted advertisements position needed is selected, can also check all ad spot informations at any time using shared platform on the client, side
Just advertisement launches person and takes suitable advertisement position.
Specifically, after the step s 40, if being idle state in targeted advertisements position state, generation allows transaction to believe
After the step of breath, community's advertisement placement method further includes：Targeted advertisements position state is updated to state in transaction.
After community's advertisement position jettison system, which generates targeted advertisements position, allows Transaction Information, then it represents that the targeted advertisements
Position is being traded, the state in transaction.Community's advertisement position jettison system can be by targeted advertisements position state from idle state
It is updated to state in transaction, and state in the transaction is illustrated in shared platform, people is launched to avoid other advertisements and continues to launch
Targeted advertisements position, to waste the time that people is launched in other advertisements.Meanwhile community's advertisement position jettison system allows to hand in transmission
After easy information, which can be locked, when launching people's offer transaction buffer to launch the corresponding advertisements of people ID to advertisement
Between, do not allow the targeted advertisements position to continue to participate in the transaction for launching people with other advertisements, i.e. it is wide in selection to launch people for other advertisements
The targeted advertisements position, which can be skipped, when accusing position selects other suitable advertisement positions.
Further, advertisement position jettison system in community's, which can also be arranged the targeted advertisements position and be in time of state in transaction, is
Default exchange hour, the default exchange hour are the system customized time for the transaction of lock onto target advertisement position, Ke Yishe
Half an hour or other times are set to, so that people is launched in advertisement can be traded the operations such as payment.
S50：If targeted advertisements position state is state or transaction completion status in transaction, refusal Transaction Information is generated, and
Refusal Transaction Information is sent to advertisement and launches the corresponding clients of people ID.
Refusal Transaction Information refers to the information for not allowing to carry out targeted advertisements position advertisement dispensing.In the present embodiment, when altogether
It is state or transaction completion status (i.e. non-empty in transaction to enjoy the corresponding targeted advertisements position state in the targeted advertisements position shown on platform
Not busy state) when, when there is other advertisements dispensing people to click targeted advertisements position progress advertisement position transaction, community's advertisement position launches system
System can generate refusal Transaction Information, and refusal Transaction Information is sent to advertisement and launches the corresponding clients of people ID so that other
Advertisement launches people and knows that oneself wanting purchase targeted advertisements position fails, and facilitates other advertisements to launch person and takes other targeted advertisements
People's stand-by period is launched in position to save other advertisements.
Community's advertisement placement method that the present embodiment is provided can make advertisement launch people in community's advertisement position jettison system
Screening is compared to the ad spot information of displaying in shared platform, the targeted advertisements position oneself needed is selected to carry out advertisement throwing
It puts, if the advertisement position state of targeted advertisements position is idle state, community's advertisement position jettison system can generate permission transaction message,
Facilitate advertisement to launch people and obtain more ad spot informations whenever and wherever possible, the advertisement position of oneself demand is met with selection, avoids wide
It accuses and launches people due to not knowing about all ad spot informations, the targeted advertisements position of selection may not be that highly desirable situation occurs,
Advertisement can be saved simultaneously and launches the time that people collects ad spot information, improve the efficiency that advertisement position launches transaction.
In a specific embodiment, as shown in Fig. 2, in step S40, Transaction Information will be allowed to be sent to advertisement and launch people
After the corresponding clients of ID, which further includes following steps：
S41：The transaction payment request of client input is obtained, when transaction payment request includes that people ID, payment are launched in advertisement
Between and Payment Amount.
Transaction payment request refers to the request that payment is traded to targeted advertisements position that client is sent, transaction payment
Request generally carries advertisement and launches people ID, payment time and Payment Amount.The payment time refers to that advertisement launches people in client
At the time of end corresponds to when submitting the transaction payment request, Payment Amount refers to that the targeted advertisements position that advertisement dispensing person takes is corresponding
Transaction amount.When advertisement launches people when client knows that the targeted advertisements position oneself chosen can be traded, meeting is in client
The transaction platform at end clicks respective keys to generate transaction payment request, and the transaction payment request is sent to community's advertisement position
People ID, payment time and Payment Amount are launched in jettison system, the advertisement that community's advertisement position jettison system receives client transmission
When can execute step S42.
S42：It obtains payment time and generates the time interval between the time for allowing Transaction Information.
The time for generating permission Transaction Information refers to community's advertisement position jettison system when after generating permission Transaction Information
Between.Since community's advertisement position jettison system is after generating permission Transaction Information, targeted advertisements position state can be changed, and lock
Targeted advertisements position state in transaction in default exchange hour, the zequin of this default exchange hour are to generate to allow
The time of Transaction Information.
In the present embodiment, community's advertisement position jettison system is getting payment of the client transmission to a certain targeted advertisements position
Time t1Afterwards, the corresponding time t for generating permission Transaction Information of the payment information can be obtained2, pass through community's advertisement position jettison system
In pre-set time interval calculation formula：T=t2-t1, calculate between payment time and the time for allowing Transaction Information
Time interval t, time interval t can reflect that user is receiving the behaviour for allowing Transaction Information to submission transaction payment request
Make the time.
S43：If time interval is less than or equal to default exchange hour, payment transaction is completed based on Payment Amount, is generated
Successful payment information is sent to advertisement and launches the corresponding client of people ID by successful payment information, and by targeted advertisements position state
It is updated to transaction completion status.
The time that the targeted advertisements position that default exchange hour specifically refers to pre-set is traded.The successful payment is believed
Breath refers to the information that advertisement launches that people completes to generate after the payment of targeted advertisements position in transaction platform.It, should in default exchange hour
The locked operation in targeted advertisements position, people is launched in other advertisements to carry out purchase operation to the targeted advertisements position, avoid the occurrence of
The case where same targeted advertisements position is repeated purchase.
The step S42 time intervals being calculated and default exchange hour are compared, if time interval is less than or waits
In default exchange hour, community's advertisement position jettison system can complete payment transaction.After successful payment, community's advertisement position launches system
System can generate successful payment information, while successful payment information is sent to advertisement and launches the corresponding clients of people ID.Community is wide
It accuses the targeted advertisements position state shown in the shared platform of system building and is updated to transaction completion status, other advertisements launch people not
Purchase operation can be carried out to the targeted advertisements position.
Such as advertisement when launching people and carrying out payment transaction to the targeted advertisements position of selection, community's advertisement position jettison system meeting
Judge whether the corresponding time interval for generating the time and payment time that allow Transaction Information in the targeted advertisements position is more than pre-
If exchange hour 15min, if in 15min, community's advertisement position jettison system can be based on the transaction payment request and complete to be somebody's turn to do
Payment transaction, generates successful payment information, which can be sent to advertisement and launch the client that people uses.Together
When, the targeted advertisements position state in shared platform can be updated to transaction completion status by community's advertisement position jettison system, other are wide
Announcement dispensing people sees will not carry out purchase operation when the transaction completion status of the targeted advertisements position to the targeted advertisements position, avoid out
Existing same time (i.e. in the default exchange hour), which launches people by multidigit advertisement and takes a fancy to purchase, to cause
Unnecessary dispute.
Community's advertisement position jettison system is also provided with complaint evaluation platform.The complaint evaluation platform refers to that advertisement is thrown
People is put after the payment transaction for completing targeted advertisements position, the platform evaluated the targeted advertisements position.People is launched in advertisement can be with
The purchasing process of oneself, purchase are undergone on complaint evaluation platform and the advertisement position of purchase is evaluated and made a blueprint, accordingly
Ground, community owner of estate can also accordingly be operated on application evaluation platform.Meanwhile it appealing setting in evaluation platform and beating reward
Function, this dozen reward function refer to the function that advertisement launches that people carries out the targeted advertisements position bought effect marking, complaint evaluation
Platform can be launched according to advertisement people to the targeted advertisements position that buys carry out effect marking number, people is launched to the advertisement and is carried out
Gold coin beats reward or integral beats reward, and what the gold coin and integral of acquisition can deduct that targeted advertisements position buys according to a certain percentage takes
With or advertisement launch people can exchange corresponding discount coupon for the gold coin of acquisition and integral.
Meanwhile appeal evaluation platform be also provided with corresponding punishment policy, primarily directed to maliciously seize and malice
Situations such as buying targeted advertisements position.Malice is seized and the criterion of malice purchase refers to launching people ID same in the same advertisement
One period had purchased the targeted advertisements position that predetermined amount is bought more than advertisement position.Default exchange hour and advertisement position buy predetermined amount
It is the value appealed evaluation platform and be arranged according to actual conditions.
It, should when judging that a certain advertisement dispensing is artificially maliciously seized or malice buys targeted advertisements position in the present embodiment
Advertisement dispensing people is closer in distance objective advertisement position dispensing initial time, and complaint evaluation platform is launched people to the advertisement and punished
The punishment promise breaking amount of money penalized is higher.If the advertisement launches people and do not pay the punishment promise breaking amount of money, community's advertisement position jettison system should
Advertisement launches people and pulls in bad subscriber blacklist, does not allow the advertisement to launch people and carries out subsequent purchase.The bad black name of user
It is singly the list that the advertisement dispensing people for punishing the promise breaking amount of money was maliciously seized with person's malice purchase targeted advertisements position and failed to carry out to record.
S44：If time interval is more than default exchange hour, Payment Failed information is generated, Payment Failed information is sent
The corresponding clients of people ID are launched to advertisement, and targeted advertisements position state is updated to idle state.
If time interval is more than default exchange hour, that is, indicate between payment time and the time for generating permission Transaction Information
Time interval be more than default exchange hour, the payment transaction failure of the targeted advertisements position, the life of community's advertisement position jettison system
At Payment Failed information, and Payment Failed information is sent to advertisement and launches the corresponding clients of people ID so that the advertisement is launched
People knows the purchase failure of this targeted advertisements position.It needs to continue to buy if people is launched in advertisement, need again in shared platform
It chooses the targeted advertisements position to be bought, that is, re-executes step S10-S40.
When time interval is more than default exchange hour, the targeted advertisements of the targeted advertisements position can will be shown in shared platform
Position state is updated to idle state by state in merchandising, and people is launched in other advertisements to carry out purchase behaviour to the targeted advertisements position
Make so that the targeted advertisements position is in idle condition in time, and launching people for other advertisements carries out selection purchase operation.
In a specific embodiment, as shown in figure 3, before the step S10 the step of, i.e., real-time exhibition is at least one wide
Before the step of accusing position information, which further includes following steps：
S01：Obtain client send advertisement position offer request, advertisement position offer request include community owner of estate ID and extensively
Accuse position information.
The request of advertisement position offer refers to the offer that community owner of estate carries out advertisement position dispensing in community's advertisement position jettison system.
The offer refers to community owner of estate to conclude for the purpose of community's advertisement position jettison system launches the contract of advertisement position, wide to community
It accuses position jettison system and proposes treaty conditions, and it is desirable that the declaration of will that community's advertisement position jettison system is made a promise.
Community owner of estate needs to launch advertisement position in community's advertisement position jettison system, then needs through client to community
Advertisement position jettison system sends out the request of advertisement position offer, at this point, community owner of estate is offeror, community's advertisement position jettison system pair
The administrative staff answered are by offeror.Advertisement position offer request includes community owner of estate ID and ad spot information.Wherein, community
The account information that owner of estate ID is inputted when referring to community owner of estate login community advertisement position jettison system, account information include but
It is not limited to any of login name, cell-phone number, WeChat ID and the email address that are used when user logs in.
After advertisement position jettison system corresponding server in community's gets the advertisement position offer request of client transmission, it can incite somebody to action
Advertisement position offer request is sent to all corresponding client of management, so that administrative staff decide whether to agree to the advertisement position offer
Request.Advertisement position offer request generally carries community owner of estate ID and ad spot information.
S02：The offer approval information for obtaining client input, in the database by ad spot information storage, and by advertisement
Advertisement position state default setting in the information of position is idle state.
Offer approval information refers to agreeing to the request of advertisement position offer, is as promised to undertake.Specifically, administrative staff can pass through visitor
Family end inputs offer approval information to community's advertisement position jettison system, is reached with community owner of estate corresponding with community owner of estate ID
Advertisement position launches agreement, i.e., subsequently can be by society in order to which the ad spot information in asking advertisement position offer is managed as a whole
Area's advertisement position jettison system launches people with advertisement and is further merchandised, and people is launched one by one without community owner of estate and each advertisement
Transaction is completed in docking.Specifically, community's advertisement position jettison system, can be by ad spot information after receiving offer approval information
It is stored in the corresponding database of community's advertisement position jettison system.Since each new ad spot information is to upload for the first time
Into the database of community's advertisement position jettison system, therefore, the database of community's advertisement position jettison system is often stored in one newly
Ad spot information when, will by the advertisement position state default setting in the ad spot information be idle state, when advertisement position shape
When state is arranged to idle state, the advertisement position being illustrated in the shared platform of community's advertisement position jettison system can just carry out advertisement
Position transaction.
The ad spot information that community's advertisement position jettison system obtains can be all stored in advance in corresponding database, be shared flat
Platform can choose the corresponding ad spot information of idle state according to the advertisement position state stored in database and show that shared platform can be real
It now comprehensively shows ad spot information automatically, avoids what artificial addition ad spot information occurred omitting when shared platform is shown
Problem.
In a specific embodiment, as shown in figure 4, in step S10, at least one ad spot information of real-time exhibition, tool
Body includes the following steps：
S11：At least one ad spot information that advertisement position state is idle state, and real-time display are obtained from database
At least one ad spot information.
The shared platform of community's advertisement position jettison system obtains the advertisement that advertisement position state is idle state from database
Position information, and each ad spot information being in idle condition that real-time display is got on the display interface of client.
Include community names, community address, owner of estate, floor in the ad spot information that the display interface of client is shown
Number, at least one of advertisement position layout, waiting information and pricing information.Above-mentioned ad spot information can be in the display page
It is shown in brief information, details and visual image.Wherein, brief information refers to the brief description to advertisement position, including
The information such as advertisement position ID, advertisement position state and the community address of the advertisement position are described, setting brief information can be that advertisement is launched
People quickly finds suitable advertisement position.Details refer to the detailed description to advertisement position, including community names, each advertisement position
Floor number and the information such as size, setting details convenient for advertisement launch people primarily determined by brief information it is suitable
After the advertisement position of oneself, then by determining the targeted advertisements position oneself needed to the details introduction of the targeted advertisements position.It can
Refer to being neglected what the information such as the position of advertisement position, size, space, dispensing place were either recorded in the form of photo depending on changing image
Frequency form is illustrated in display interface so that people is launched in advertisement can be to intuitive visual experience there are one advertisement positions, can be more clear
Understand to Chu whether the advertisement position is the advertisement position needed, it is easier to targeted advertisements position is found out from numerous advertisement positions.
In the present embodiment, the ad spot information that the display interface of client is shown can quickly be identified by the color of advertisement position
The corresponding advertisement position state of advertisement position, advertisement position state includes state and transaction completion status etc. in idle state, transaction, different
The corresponding advertisement position display color of advertisement position state it is different.For example, the advertisement position display color of idle state is not provided with into,
Indicate that it can be traded, the advertisement position display color of state and transaction completion status (i.e. busy state) is arranged in transaction
Canescence indicates that it is not available for merchandising.In the present embodiment, by idle state and busy state (including in transaction state and
Transaction completion status) difference displaying is carried out, advertisement can be helped to launch people and quickly exclude that the advertisement position of selection cannot be carried out, to
Facilitate advertisement to launch people and search targeted advertisements position, improves efficiency.
S12：The brief information of at least one ad spot information is shown using tabular form.
Ad spot information further includes brief information, visual image and details.In order to facilitate fast browsing advertisement position
The display interface of information, client shows ad spot information using tabular form.The tabular form refers to each advertisement position
Information visuallization image is equipped with corresponding brief description and is shown in client display interface.
Since community's advertisement position jettison system devises the display interface of computerized version and mobile phone version two kinds of version, for convenience
Advertisement launches people and community owner of estate and carries out relevant operation in community's advertisement position jettison system, and community's advertisement position of computerized version is launched
The typesetting about ad spot information that community's advertisement position jettison system of system and mobile phone version is shown is distinguishing, different society
Advertisement position jettison system corresponding data interaction interface in area's is also different.
If community's advertisement position jettison system of computerized version is in order to preferably show ad spot information, to the row of ad spot information
Version increases the rotation dynamic special efficacy of the different direction of advertisement position；The advertisement position that community's advertisement position jettison system of mobile phone version is shown
The typesetting of information deletes rotation effect that is complicated and occupying mobile phone EMS memory, and the typesetting of ad spot information is set as putting i.e.
User advertising position interaction interface.The display interface of version is corresponded to for computer and the two different Client Designs of mobile phone,
It is user-friendly, ad spot information also can preferably be presented.
S13：The displaying for obtaining client input selects information, and it includes selection advertisement position ID and selection exhibition that displaying, which selects information,
Show mode.
Community's advertisement position jettison system obtains the displaying that client is sent and information, displaying selection information is selected generally to carry
Select advertisement position ID and selection exhibition method.Selection exhibition method refers to the exhibition method of selection displaying ad spot information.Displaying
Mode includes visualizing and showing in detail.
If selecting exhibition method to visualize, the exhibition method of advertisement position is shown with visual image；If selection
Exhibition method is displaying in detail, then the exhibition method of advertisement position is shown with details.Visual image is mainly with photo shape
The form displaying for the small video that formula is either recorded, in detail displaying are mainly shown in the form of verbal description.It visualizes
The layout scenarios of advertisement position can be visually known, displaying in detail can rapidly get position, size, the address of advertisement position
Etc. information.
In a specific embodiment, as shown in figure 5, community's advertisement placement method further includes：
S61：User's logging request of client input is obtained, user's logging request includes User ID and identity.
Community's advertisement position jettison system obtains user's logging request that coupled client is sent, user's logging request
It refer to the request of user login community advertisement position jettison system.User's logging request generally comprises User ID and identity.With
Family ID is the mark of user for identification, can be specifically the account information that user logs in that a certain particular webpage is input；Identity
Mark refers to the specific character for distinguishing user identity.
Community's advertisement position jettison system in the present embodiment can be divided into advertisement and launch people's subsystem and community property boss
System, it refers to the system that advertisement launches that person selects the advertisement position for needing to launch advertisement, community owner of estate that people's subsystem is launched in advertisement
Subsystem refers to the system that community owner of estate uploads advertisement position.Advertisement is launched people and community owner of estate and is launched in community's advertisement position
System identity is different, and the identity of advertisement dispensing people and advertisement dispensing people's subsystem are corresponding, community owner of estate's
Identity is corresponding with community's property master subsystem.User is logging in advertisement dispensing people's subsystem and community's property master subsystem
When, the user that different subsystems can only receive corresponding identity logs in.
Advertisement is divided into community's advertisement position jettison system and launches people's subsystem and community's property master subsystem, is conducive to protect
The user information of different identity.
S62：Identity-based identify, into corresponding advertisement position show the page, and advertisement position show the page on display with
The corresponding user privacy information of User ID.
When user is in login community advertisement position jettison system, community's advertisement position jettison system can by advertisement launch people and
The identity of community owner of estate selects the advertisement position of corresponding advertisement dispensing people's subsystem and community's property master subsystem to show
Showing interface is to user.User obtains opposite with User ID when identity-based identifies and enters corresponding advertisement position display interface
The user privacy information answered, user can also modify to the user privacy information of oneself in user privacy information.This is hidden
Personal letter breath includes but not limited to the name, contact method, place community address of user.
Identity-based mark enters corresponding advertisement position display interface, and only display and the user on advertisement position display interface
The corresponding user privacy informations of ID, can prevent the leakage of private information of user.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
Embodiment 2
Fig. 6 shows the principle frame with the one-to-one community's advertisement delivery device of community's advertisement placement method in embodiment 1
Figure.As shown in fig. 6, community's advertisement delivery device includes information real-time show module 10, transaction request acquisition module 20, advertisement
Position state determining module 30 and the first trade processing module 40.Wherein, information real-time show module 10, transaction request acquisition module
20, the realization function and reality of advertisement position state determining module 30, the first trade processing module 40 and the second trade processing module 50
Advertisement placement method corresponding step in the communities Shi Lizhong corresponds, and to avoid repeating, the present embodiment is not described in detail one by one.
Information real-time show module 10 is used at least one ad spot information of real-time exhibition, and ad spot information includes advertisement
Position ID and corresponding advertisement position state.
Transaction request acquisition module 20, the advertisement position transaction request for obtaining client transmission, advertisement position transaction request
People ID, targeted advertisements position ID and target release time are launched including advertisement.
Advertisement position state determining module 30, it is corresponding with targeted advertisements position ID for being obtained from least one ad spot information
Targeted advertisements position, the corresponding advertisement position state in targeted advertisements position is determined as targeted advertisements position state.
First trade processing module 40, for when targeted advertisements position state is idle state, generating permission Transaction Information,
And Transaction Information will be allowed to be sent to advertisement and launch the corresponding clients of people ID.
Second trade processing module 50, when for state in being transaction in targeted advertisements position state or transaction completion status,
Refusal Transaction Information is generated, and refusal Transaction Information is sent to advertisement and launches the corresponding clients of people ID.
Preferably, after the first trade processing module 40, which further includes transaction payment request
Acquiring unit 41, time interval acquiring unit 42, transaction are successfully processed unit 43 and Fail Transaction processing unit 44.
Transaction payment request acquiring unit 41, the transaction payment request for obtaining client input, transaction payment request
People ID, payment time and Payment Amount are launched including advertisement.
Time interval acquiring unit 42, for obtaining payment time and generating the time between the time for allowing Transaction Information
Interval.
Transaction is successfully processed unit 43, for when time interval is less than or equal to default exchange hour, being based on payment gold
Volume completes payment transaction, generates successful payment information, and successful payment information, which is sent to advertisement, launches the corresponding clients of people ID,
And targeted advertisements position state is updated to transaction completion status.
Fail Transaction processing unit 44, for when time interval is more than default exchange hour, generating Payment Failed information,
Payment Failed information is sent to advertisement and launches the corresponding clients of people ID, and targeted advertisements position state is updated to idle shape
State.
Preferably, before information real-time show module 10, which, which further includes advertisement position, to invite
Ask acquiring unit 01 and offer approval information processing unit 02.
Advertisement position offer acquisition request unit 01, the advertisement position offer request for obtaining client transmission, advertisement position are wanted
About request includes community owner of estate ID and ad spot information.
Offer approval information processing unit 02, the offer approval information for obtaining client input, by ad spot information
Advertisement position state default setting in ad spot information in the database, and is idle state by storage.
Preferably, information real-time show module 10 includes ad spot information acquiring unit 11, brief information display unit 12
Information acquisition unit 13 is selected with displaying.
Ad spot information acquiring unit 11 is at least one of idle state for obtaining advertisement position state from database
Ad spot information, and at least one ad spot information of real-time display.
Brief information display unit 12, the brief information for showing at least one ad spot information using tabular form.
Displaying selection information acquisition unit 13, the displaying for obtaining client input select information, displaying selection information
Including selection advertisement position ID and selection exhibition method.
Preferably, community's advertisement delivery device further includes that user's logging request acquiring unit 61 and advertisement position show that the page obtains
Take unit 62.
User's logging request acquiring unit 61, user's logging request for obtaining client input, user's logging request
Including User ID and identity.
Advertisement position shows page acquiring unit 62, is identified for identity-based, and the page is shown into corresponding advertisement position, and
Display user privacy information corresponding with User ID on the page is shown in advertisement position.
Embodiment 3
The present embodiment provides a computer readable storage medium, computer journey is stored on the computer readable storage medium
Sequence realizes community's advertisement placement method in embodiment 1, to avoid repeating, here not when the computer program is executed by processor
It repeats again.Alternatively, realized when the computer program is executed by processor in embodiment 2 each module in community's advertisement delivery device/
The function of unit, to avoid repeating, which is not described herein again.
Embodiment 4
Fig. 7 is the schematic diagram for the terminal device that one embodiment of the invention provides.As shown in fig. 7, the terminal of the embodiment is set
Standby 70 include：Processor 71, memory 72 and it is stored in the computer journey that can be run in memory 72 and on processor 71
Sequence 73.The step of processor 71 realizes community's advertisement placement method in above-described embodiment 1 when executing computer program 73, such as scheme
Step S10 to S50 shown in 1.Alternatively, processor 71 realizes community's advertisement in above-described embodiment 2 when executing computer program 73
The function of each module/unit in delivery device.
Illustratively, computer program 73 can be divided into one or more module/units, one or more mould
Block/unit is stored in memory 72, and is executed by processor 71, to complete the present invention.One or more module/units can
To be the series of computation machine program instruction section that can complete specific function, the instruction segment is for describing computer program 73 at end
Implementation procedure in end equipment 70.For example, computer program 73 can be divided into information real-time show module shown in fig. 6
10, transaction request acquisition module 20, advertisement position state determining module 30, the first trade processing module 40 and the second trading processing mould
Block 50.
Terminal device 70 can be the computing devices such as desktop PC, notebook, palm PC and cloud server.Eventually
End equipment may include, but be not limited only to, processor 71, memory 72.It will be understood by those skilled in the art that Fig. 7 is only eventually
The example of end equipment 70 does not constitute the restriction to terminal device 70, may include components more more or fewer than diagram, or
Combine certain components or different components, for example, terminal device can also include input-output equipment, network access equipment,
Bus etc..
Alleged processor 71 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng.
Memory 72 can be the internal storage unit of terminal device 70, such as the hard disk or memory of terminal device 70.It deposits
Reservoir 72 can also be the plug-in type hard disk being equipped on the External memory equipment of terminal device 70, such as terminal device 70, intelligence
Storage card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card (Flash Card)
Deng.Further, memory 72 can also both include terminal device 70 internal storage unit and also including External memory equipment.It deposits
Reservoir 72 is used to store other programs and the data needed for computer program and terminal device.Memory 72 can be also used for temporarily
When store the data that has exported or will export.
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each work(
Can unit, module division progress for example, in practical application, can be as needed and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device are divided into different functional units or module, more than completion
The all or part of function of description.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of SFU software functional unit.
If the integrated module/unit be realized in the form of SFU software functional unit and as independent product sale or
In use, can be stored in a computer read/write memory medium.Based on this understanding, the present invention realizes above-mentioned implementation
All or part of flow in example method, can also instruct relevant hardware to complete, the meter by computer program
Calculation machine program can be stored in a computer readable storage medium, the computer program when being executed by processor, it can be achieved that on
The step of stating each embodiment of the method.Wherein, the computer program includes computer program code, the computer program generation
Code can be source code form, object identification code form, executable file or certain intermediate forms etc..The computer-readable medium
May include：Any entity or device, recording medium, USB flash disk, mobile hard disk, magnetic of the computer program code can be carried
Dish, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory (RAM,
Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It should be noted that described
The content that computer-readable medium includes can carry out increasing appropriate according to legislation in jurisdiction and the requirement of patent practice
Subtract, such as in certain jurisdictions, according to legislation and patent practice, computer-readable medium do not include be electric carrier signal and
Telecommunication signal.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although with reference to aforementioned reality
Applying example, invention is explained in detail, it will be understood by those of ordinary skill in the art that：It still can be to aforementioned each
Technical solution recorded in embodiment is modified or equivalent replacement of some of the technical features；And these are changed
Or replace, the spirit and scope for various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of community's advertisement placement method, which is characterized in that including：
At least one ad spot information of real-time exhibition, the ad spot information include advertisement position ID and corresponding advertisement position state；
Obtain the advertisement position transaction request that client is sent, the advertisement position transaction request includes that launch people ID, target wide for advertisement
Accuse position ID and target release time；
Targeted advertisements corresponding with targeted advertisements position ID position is obtained from least one ad spot information, the target is wide
It accuses the corresponding advertisement position state in position and is determined as targeted advertisements position state；
If targeted advertisements position state is idle state, permission Transaction Information is generated, and the permission Transaction Information is sent out
It gives the advertisement and launches the corresponding clients of people ID.
2. community's advertisement placement method as described in claim 1, which is characterized in that community's advertisement placement method also wraps
It includes：
If targeted advertisements position state is state or transaction completion status in transaction, refusal Transaction Information is generated, and by institute
It states refusal Transaction Information and is sent to the corresponding clients of the advertisement dispensing people ID.
3. such as claim 1-2 any one of them community advertisement placement method, which is characterized in that allow to hand over by described described
Easy information was sent to after the step of people ID corresponding clients are launched in the advertisement, and community's advertisement placement method also wraps
It includes：
Obtain the transaction payment request of client input, the transaction payment request include advertisement launch people ID, payment time and
Payment Amount；
It obtains the payment time and generates the time interval between the time for allowing Transaction Information；
If the time interval is less than or equal to default exchange hour, payment transaction is completed based on the Payment Amount, is generated
The successful payment information is sent to the advertisement and launches the corresponding clients of people ID by successful payment information, and by the mesh
Mark advertisement position state is updated to transaction completion status；
If the time interval is more than default exchange hour, Payment Failed information is generated, the Payment Failed information is sent
The corresponding clients of people ID are launched to the advertisement, and targeted advertisements position state is updated to idle state.
4. community's advertisement placement method as described in claim 1, which is characterized in that at least one advertisement of the real-time exhibition
Before the step of position information, community's advertisement placement method further includes：
The advertisement position offer request that client is sent is obtained, the advertisement position offer request includes community owner of estate ID and advertisement position
Information；
The offer approval information for obtaining client input, in the database by ad spot information storage, and the advertisement position
Advertisement position state default setting in information is idle state.
5. community's advertisement placement method as described in claim 1, which is characterized in that at least one advertisement position of real-time exhibition
Information, including：
At least one ad spot information that advertisement position state is idle state, and real-time display are obtained from the database
At least one ad spot information.
6. community's advertisement placement method as described in claim 1, which is characterized in that the ad spot information includes briefly believing
Breath, visual image and details；
At least one ad spot information of real-time exhibition, including：
The brief information of at least one ad spot information is shown using tabular form；
The displaying for obtaining client input selects information, the displaying selection information to include selection advertisement position ID and selection displaying side
Formula.
7. community's advertisement placement method as described in claim 1, which is characterized in that community's advertisement placement method also wraps
It includes：
User's logging request of client input is obtained, user's logging request includes User ID and identity；
Based on the identity, the page is shown into corresponding advertisement position, and the advertisement position show on the page display with
The corresponding user privacy information of User ID.
8. a kind of community's advertisement delivery device, which is characterized in that including：
Information real-time show module is used at least one ad spot information of real-time exhibition, and the ad spot information includes advertisement position
ID and corresponding advertisement position state；
Transaction request acquisition module, the advertisement position transaction request for obtaining client transmission, the advertisement position transaction request packet
It includes advertisement and launches people ID, targeted advertisements position ID and target release time；
Advertisement position state determining module, it is corresponding with targeted advertisements position ID for being obtained from least one ad spot information
The corresponding advertisement position state in the targeted advertisements position is determined as targeted advertisements position state by targeted advertisements position；
First trade processing module, for when targeted advertisements position state is idle state, generating permission Transaction Information, and
The permission Transaction Information is sent to the advertisement and launches the corresponding clients of people ID.
9. a kind of terminal device, including memory, processor and it is stored in the memory and can be on the processor
The computer program of operation, which is characterized in that the processor realizes such as claim 1 to 7 when executing the computer program
The step of any one community's advertisement placement method.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, feature to exist
In realizing community's advertisement placement method as described in any one of claim 1 to 7 when the computer program is executed by processor
Step.
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