CN110599249A

CN110599249A - Information processing method and device

Info

Publication number: CN110599249A
Application number: CN201910857627.1A
Authority: CN
Inventors: 刘黄乐
Original assignee: Shanghai Zhangmen Science and Technology Co Ltd
Current assignee: Shanghai Zhangmen Science and Technology Co Ltd
Priority date: 2019-09-09
Filing date: 2019-09-09
Publication date: 2019-12-20

Abstract

The embodiment of the application discloses an information processing method and device. One embodiment of the method comprises: generating exhibition booth demand information, wherein the exhibition booth demand information is used for indicating demand for a target booth displaying a target object, and the exhibition booth demand information includes object related information of the target object; issuing the exhibition demand information to a target block chain through an intelligent contract; and acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises the exhibition stall requirement information and exhibition stall information, and the target exhibition stall indicated by the exhibition stall information is matched with the exhibition stall requirement information. The embodiment of the application can realize the disclosure and transparency of the transaction in the form of the blockchain. Meanwhile, by using the intelligent contract on the target block chain, the issuing and the obtaining of various information are realized, the transaction process is safer, and the credibility is achieved.

Description

Information processing method and device

Technical Field

The embodiment of the application relates to the technical field of computers, in particular to the technical field of internet, and particularly relates to an information processing method and device.

Background

In daily life, a wide variety of advertisements are ubiquitous. The advertiser needs to select a suitable advertisement booth to display its own advertisement. With the development of internet technology, advertisement exhibition sites on web pages are gradually favored by advertisers, and become a top-quality choice for displaying advertisements by advertisers.

In the related art, advertisers and traffickers may achieve ad trafficking through an intermediary ad trafficking platform. There is a problem in that the advertisement trading platform earns fees, which reduces profits of both trading parties and reduces the enthusiasm of both trading parties for advertisement trading.

Disclosure of Invention

The embodiment of the application provides an information processing method and device.

In a first aspect, an embodiment of the present application provides an information processing method, including: generating exhibition booth demand information, wherein the exhibition booth demand information is used for indicating demands for target exhibition booths for displaying the target objects, and the exhibition booth demand information includes object related information of the target objects; issuing exhibition position demand information to a target block chain through an intelligent contract; and acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises exhibition position demand information and exhibition position information, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

In a second aspect, an embodiment of the present application provides an information processing method, used for a second electronic device, where the method includes: generating exhibition position information, and issuing the exhibition position information to a target block chain through an intelligent contract; acquiring pairing and packaging information in a target block chain, wherein the pairing and packaging information comprises exhibition position information and exhibition position demand information, the exhibition position demand information is used for indicating the demand of a target exhibition position for displaying a target object, the exhibition position demand information comprises object related information of the target object, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

In a third aspect, an embodiment of the present application provides an information processing apparatus, used for a first electronic device, the apparatus including: a generating unit configured to generate booth demand information, wherein the booth demand information indicates a demand for a target booth displaying a target object, the booth demand information including object related information of the target object; the issuing unit is configured to issue the exhibition position demand information to the target block chain through the intelligent contract; the system comprises an acquisition unit and a display unit, wherein the acquisition unit is configured to acquire pairing packaging information in a target block chain, the pairing packaging information comprises exhibition position demand information and exhibition position information, and a target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

In a fourth aspect, an embodiment of the present application provides an information processing apparatus, used for a second electronic device, where the apparatus includes: the information generating unit is configured to generate exhibition position information and issue the exhibition position information to the target block chain through the intelligent contract; the information acquisition unit is configured to acquire pairing packing information in a target block chain, wherein the pairing packing information comprises exhibition booth information and exhibition booth demand information, the exhibition booth demand information is used for indicating demands for a target booth displaying a target object, the exhibition booth demand information comprises object related information of the target object, and the target booth indicated by the exhibition booth information matches with the exhibition booth demand information.

In a fifth aspect, an embodiment of the present application provides an electronic device, including: one or more processors; a storage device for storing one or more programs which, when executed by one or more processors, cause the one or more processors to implement a method as in any embodiment of the information processing method.

In a sixth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, and the program, when executed by a processor, implements a method as in any one of the embodiments of the information processing method.

According to the information processing scheme provided by the embodiment of the application, firstly, exhibition booth demand information is generated, wherein the exhibition booth demand information is used for indicating demands for target exhibition of a target object, and the exhibition booth demand information includes object related information of the target object. And then, issuing the exhibition position demand information to the target block chain through an intelligent contract. And finally, acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises exhibition position demand information and exhibition position information, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information. The embodiment of the application realizes the disclosure and transparency of the transaction in the form of the block chain. Meanwhile, by using the intelligent contract on the target block chain, the issuing and the obtaining of various information are realized, the transaction process is safer, and the credibility is achieved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;

FIG. 2 is a flow diagram of one embodiment of an information processing method according to the present application;

figure 3-1 is a flow chart of yet another embodiment of an information processing method according to the present application,

FIG. 3-2 is yet another flow chart of the embodiment, FIG. 3-3 is yet another flow chart of the embodiment, FIG. 3-4 is yet another flow chart of the embodiment, and FIG. 3-5 is yet another flow chart of the embodiment;

FIG. 4 is a flow diagram of yet another embodiment of an information processing method according to the present application;

FIG. 5 is a schematic block diagram of one embodiment of an information processing apparatus according to the present application;

FIG. 6 is a schematic block diagram of a computer system suitable for use in implementing an electronic device according to embodiments of the present application.

Detailed Description

The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.

It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.

Fig. 1 shows an exemplary system architecture 100 to which embodiments of the information processing method or information processing apparatus of the present application may be applied.

As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.

The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. Various communication client applications, such as an information processing application, a video application, a live application, an instant messaging tool, a mailbox client, social platform software, and the like, may be installed on the terminal devices 101, 102, and 103.

Here, the terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices having a display screen, including but not limited to smart phones, tablet computers, e-book readers, laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., multiple pieces of software or software modules to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

The server 105 may be a server providing various services, such as a background server providing support for the terminal devices 101, 102, 103. The background server may analyze and perform other processing on the received data such as the exhibition booth request, and feed back a processing result (for example, pairing and packaging information) to the terminal device.

It should be noted that the information processing method provided in the embodiment of the present application may be executed by the server 105 or the terminal devices 101, 102, and 103, and accordingly, the information processing apparatus may be provided in the server 105 or the terminal devices 101, 102, and 103.

It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

With continued reference to FIG. 2, a flow 200 of one embodiment of an information processing method according to the present application is shown. The information processing method can be used for first electronic equipment, and comprises the following steps:

step 201, generating exhibition position demand information, wherein the exhibition position demand information is used for indicating a demand for a target exhibition position for displaying a target object, and the exhibition position demand information includes object related information of the target object.

In this embodiment, an execution subject of the information processing method (for example, a server or a terminal device shown in fig. 1) may generate the object presentation requirement information. The booth demand information here is used to indicate demand for a target booth. The booth here is a booth for displaying the target object. The target object may be information (text, image and/or video, etc.) or an article, etc., and correspondingly, the above-mentioned exhibition location may be a display location of a page or an entity, etc.

The object-related information refers to various information related to the target object. For example, if the target object is promotional information, the object-related information may include a promotional information title, a promotional information landing page, promotional information content, promotional information type, and/or transaction amount, etc. If the target object is an item, the object-related information may include a name of the item, a weight of the item, and/or a volume of the item, among others. Alternatively, the target blockchain may be a federation chain.

Step 202, issuing the exhibition position demand information to the target block chain through the intelligent contract.

In this embodiment, the execution subject may issue the exhibition requirement information through an intelligent contract. Specifically, the execution main body may issue, and then, the execution main body or other electronic devices may record the issued exhibition position requirement information into an account book of the target block chain, so as to implement issuing the exhibition position requirement information into the target block chain.

Step 203, acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises exhibition position demand information and exhibition position information, and a target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

In this embodiment, if a trade about an exhibition booth has been formed, any electronic device may generate and issue pairing information of both parties of the trade to the target blockchain, and then the execution subject may acquire pairing package information from the target blockchain. The pairing information may include information of both parties of the transaction, and information of the exhibition position requirement, information of the exhibition position, and the like. The exhibition requirement information here may include a transaction amount. Any electronic device can pack the pairing information and record the packed pairing information obtained through packing in an account book of the target block chain.

Then, the execution body may obtain the pairing package information from the ledger of the target block chain. And if the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information, the target exhibition position indicated by the exhibition position information meets the demand of the exhibition position in the exhibition position demand information. The exhibition booth information may indicate the target exhibition booth, for example, the exhibition booth information may include an application to which a page where the target exhibition booth is located belongs, and a position of the target exhibition booth in the page. The booth information may also include the amount of money required for the target booth display object, and the like.

For example, when the target object is promotion information, the target exhibition booth is an exhibition booth for displaying the promotion information, and the transaction amount in the booth demand information can satisfy the amount required by the target exhibition booth display object in the booth information.

In some optional implementations of this embodiment, before step 202, the method further includes:

and registering an account corresponding to the first electronic device in the target block chain, wherein the demand information can be issued in the target block chain through an intelligent contract based on the account.

In these alternative implementations, the execution agent may register an account with the target blockchain before issuing the exhibition requirement information. Various transaction-related information, such as demand information indicating demand in a transaction (e.g., exhibition demand information), may be published to the target blockchain through the account.

Here, the account corresponding to the first electronic device may be an account for performing a transaction with the first electronic device, or may be an account for performing a transaction with another device corresponding to the first electronic device. The other device corresponding to the first electronic device may be an electronic device that requests a service from the first electronic device.

The implementation manners can realize that the first electronic device issues various information to the target blockchain by registering the account, so that sufficient demands exist in the blockchain to facilitate more transactions.

In some optional application scenarios of this embodiment, the account is capable of storing resource information, and the method further includes: acquiring exhibition resource information of a target object; freezing exhibition stall resource information in the total resource information of the account corresponding to the first electronic device; and

generating exhibition position demand information, comprising: generating the exhibition booth demand information including the exhibition booth demand information.

In these optional application scenarios, the execution subject may obtain the exhibition resource information, freeze the exhibition resource information in the account, and generate the exhibition requirement information including the exhibition resource information.

The resource information may be information indicating the value of the resource, and the resource information may be used for exchange and transaction. For example, the resource information may be currency or various virtual currencies. The booth resource information may indicate a value of the booth.

The application scenes can realize bidding in the transaction by releasing the exhibition resource information, and realize the transparency and disclosure of the bidding by the block chain. And, by using the exhibition resource information of the account, the real-time settlement of the fee in the transaction can be ensured.

In some optional application scenarios of this embodiment, the first electronic device is a first server; before the target block chain registers an account corresponding to the first electronic device, the method further includes: an account registration request is received from a demand side device, wherein an account corresponding to a first electronic device is an account of the demand side device corresponding to the first electronic device.

In these optional application scenarios, the executing entity may receive an account registration request from the requiring side device, and thus, the executing entity may register the account under the trigger of the account registration request. The account here is an account for transactions made by the requesting device.

In these application scenarios, the demand side device may use the service of the first server, and use the service provided by the first server to realize the registration of the account, thereby ensuring that the account can be successfully registered.

In some optional implementations of this embodiment, the first electronic device is a demand side device.

In these alternative implementations, the information may be registered, generated, and published, etc. by the demand mode device. These implementations may allow the requesting device to omit the relay device and utilize the blockchain itself to complete the open and transparent transaction.

In some optional implementation manners of this embodiment, the pairing package information is generated by the first electronic device or the second electronic device, and the second electronic device is an electronic device that issues the exhibition information.

In these alternative implementations, the pairing packaging information may be generated by any electronic device capable of pairing packaging. In particular, the pairing package information may be generated by the first electronic device or the second electronic device. In practice, the first electronic device may be a demand side device (such as an advertiser's device) and may also be an electronic device that provides services to the demand side device. The second electronic device may be a provider device (such as a traffic master device) or may be an electronic device that provides services to the provider device.

In practice, the electronic devices participating in the transaction typically include a demander device and a provider device, and may further include at least one of an electronic device providing a service to the demander device and an electronic device providing a service to the provider device.

The implementation modes can adopt various electronic devices to generate the pairing and packaging information, so that the efficiency of pairing and packaging information is improved, and the problems of delayed packaging and lack of flexibility caused by limitation of packaging of single device are avoided.

In some optional implementations of this embodiment, the method further includes: and issuing the display equipment identification of the target object to the target block chain so as to enable the display equipment identification to be stored in the distributed file storage system corresponding to the target block chain.

In these optional implementations, the execution subject may issue a display device identifier of the target object to the target block chain, so that the distributed file storage system corresponding to the target block chain can store related information of the transaction in the target block chain, for example, the display device identifier may be stored. A distributed file storage system is a database for storage associated with a target blockchain. For example, the distributed File storage System may be an interplanetary File System (IPFS).

Specifically, the display device in the display device identifier refers to a device that displays the target object. The execution body may limit the targeted delivery of the information to the target objects, that is, deliver the information to the designated devices, and only allow the designated devices to display the target objects. The designated devices are presentation devices and the users of these designated devices are the audiences of the target objects. The display equipment can be screened by using equipment identification, mobile phone numbers and/or system identification and the like.

These implementations may utilize a distributed storage system for storage to enable uploading of the display device identification to the blockchain. Therefore, the target object can be displayed on each display device corresponding to each display device identifier.

In some optional application scenarios of these implementations, before issuing the display device identifier of the target object to the target blockchain, the method may further include: the character conversion function in the intelligent contract can be utilized to encrypt the display equipment identifier to be processed, so as to obtain the display equipment identifier.

In these optional application scenarios, the execution main body may perform character conversion on the display device identifier to be processed by using a character conversion function in the intelligent contract, so as to obtain the processed display device identifier.

The application scenes can perform character conversion processing on the display equipment identifier, so that the display equipment identifier is encrypted, and information leakage of the display equipment identifier is avoided.

In some optional implementations of this embodiment, the first electronic device is a first server; before generating the exhibition position demand information, the method further comprises the following steps: an exhibition location request is received from a customer device, the exhibition location request including object related information of a target object.

In these alternative implementations, the first electronic device may be a server that provides services to the demander device, i.e., the first server. A requiring party device may refer to an electronic device of an object holder, such as an advertiser. The execution agent may receive the exhibition location request. The exhibition position request is used for requesting the first server to issue exhibition position demand information.

The first server of these implementations can generate exhibition stall demand information under the trigger of the exhibition stall request, and further help the demand side device to issue information and reach a transaction.

The method provided by the above embodiment of the present application can realize the disclosure and transparency of the transaction in the form of the blockchain. Meanwhile, the intelligent contract on the target block chain is utilized to realize the release and the acquisition of various information, so that the transaction process is safer and has credibility, and benefit damage caused by information asymmetry of a provider of the exhibition position can be prevented.

Referring further to fig. 3-1, a flow 300 of yet another embodiment of an information processing method is shown. The process 300 of the information processing method includes the following steps:

step 301, generating exhibition position information, and issuing the exhibition position information to a target block chain through an intelligent contract; step 302, obtaining pairing and packaging information in the target block chain, wherein the pairing and packaging information includes exhibition stall information and exhibition stall demand information, the exhibition stall demand information is used for indicating demands for exhibition stalls displaying the target object, the exhibition stall demand information includes object related information of the target object, and the target exhibition stall indicated by the exhibition stall information matches with the exhibition stall demands indicated by the exhibition stall demand information.

In this embodiment, an execution subject (for example, the server or the terminal device shown in fig. 1) on which the information processing method operates may generate and publish the exhibition location information, and the electronic device or another electronic device may record the published exhibition location information in an account book of the target block chain.

In some optional implementations, before step 301, the method may further include: and registering an account corresponding to the second electronic device in the target block chain, wherein the demand information can be issued in the target block chain through an intelligent contract based on the account.

The realization modes can realize that the second electronic equipment issues various information to the target block chain by registering the account, so that sufficient exhibition position information exists in the block chain, and more transactions can be formed conveniently.

In some optional application scenarios of these implementations, the account is capable of storing resource information, and the method further comprises: acquiring exhibition resource information corresponding to a target exhibition; and adding the exhibition resource information to the total resource information of the account corresponding to the second electronic equipment through the intelligent contract.

In these application scenarios, the execution subject may obtain the exhibition resource information from the target block chain or from the pairing packing information. The execution main body finishes receiving the exhibition resource information (by the provider equipment) through the intelligent contract, and then the exhibition resource information can be transferred between accounts.

In the application scenes, the exhibition resource information can be accurately transferred between accounts of two transaction parties through the intelligent contracts in the block chains, and the stability of the transaction is improved. Meanwhile, the real-time settlement of the fees in the transaction can be realized by adding the exhibition stall resource information to the total resource information.

In some optional implementations, the pairing package information is generated by the first electronic device or the second electronic device, where the first electronic device is an electronic device that issues the exhibition requirement information.

In some optional implementation manners, after obtaining the pairing packing information in the target block chain, the method may further include: acquiring a display equipment identifier of a target object from a distributed file storage system corresponding to a target block chain; acquiring a target object in a target block chain; and acquiring display result information of the target object displayed by the electronic equipment indicated by the display equipment identification, and storing the display result information into the distributed file storage system, wherein the display result information comprises display behavior information and/or user interaction information.

In these implementations, the execution subject may obtain the display device identifier of the target object from the distributed file storage system corresponding to the target block chain, and obtain the target object. In this way, the execution subject or another electronic device that can obtain the display device identifier and the target object from the execution subject can push the target object to the display device indicated by the display device identifier. In this way, the presentation apparatus is able to present the target object. Then, the execution main body may obtain the display result information of the target object and store the display result information in the distributed file storage system, so that the first electronic device may obtain the display result information from the distributed file storage system. The display result information may be information indicating a display condition of the target object, and may include display behavior information and/or user interaction information, for example.

In practice, the display behavior information may be details of the display target object, such as a display time and/or a display duration, and the like. The user interaction information may be the number or probability of the user clicking on the target object, the number and/or probability of the user downloading the application indicated in the presentation object, and so on.

The realization modes can realize the display of the target object on the appointed display equipment through the distributed file storage system, and the display condition of the target object can be known to a demand party in a public and transparent manner through the distributed file storage system.

In some optional application scenarios of these implementation manners, after obtaining the display device identifier of the target object from the distributed file storage system corresponding to the target blockchain, the method may further include: and decrypting the acquired display equipment identification by using the character conversion function in the intelligent contract, wherein the acquired display equipment identification is encrypted by using the character conversion function in the intelligent contract through the first electronic equipment.

In these optional application scenarios, the execution main body may perform character conversion on the encrypted display device identifier by using a character conversion function in the intelligent contract, and an obtained character conversion result is the display device identifier itself.

The application scenes can utilize the character conversion function in the intelligent contract to encrypt and decrypt the display equipment identifier, so that the information leakage of the display equipment identifier is avoided.

In some optional application scenarios of these implementations, the second electronic device is a provider device; after acquiring the target object in the target block chain, the method may further include: and pushing the target object to the electronic equipment indicated by each display equipment identifier.

In these alternative application scenarios, the target object may be pushed by the provider device to each presentation device, so that each presentation device may locally present the target object.

In these application scenarios, the provider device may push the target object to the specified electronic device, so that the provider device may implement directional delivery of the target object.

As shown in fig. 3-2, the flowchart of the information processing method of the present application is shown when the advertiser device and the traffic master device are respectively used as the first electronic device and the second electronic device.

In some alternative implementations, the second electronic device is a second server; before the target block chain registers an account corresponding to the second electronic device, the method further includes: and receiving an account registration request from the provider device, wherein the account corresponding to the second electronic device is the account of the provider device corresponding to the second electronic device.

In these alternative implementations, the provider device may receive an account registration request and then register the account of the provider device with the target blockchain.

In these implementations, the provider device may use the service of the second server, and use the account registration service provided by the second server to register the account, thereby ensuring that the account can be successfully registered.

In some alternative implementations, the second electronic device is a second server; before generating the exhibition position information, the method may further include: receiving an exhibition booth provision request from a provider device, the exhibition booth provision request including exhibition booth information.

In these alternative implementations, the second electronic device may be a server that provides services to the provider device, i.e., the second server. The provider device may refer to an electronic device of the exhibitor holder. The execution body may receive the exhibition location providing request, and further generate exhibition location information. The booth supply request here indicates a request to supply the target booth to the subject.

The second server of these implementations may generate the booth information under the trigger of the booth request, thereby helping the provider device to publish information and complete a transaction.

As shown in fig. 3-3, the figures show flowcharts of the information processing method of the present application when a first server (e.g., an advertiser server in the figures) and a second server (e.g., a traffic master server in the figures) are respectively used as a first electronic device and a second electronic device.

As shown in fig. 3-4, the figures show flowcharts of the information processing method of the present application when the first server (e.g., the advertiser server in the figures) and the traffic master device are respectively used as the first electronic device and the second electronic device.

As shown in fig. 3-5, the figures show flowcharts of the information processing method of the present application when an advertiser device and a second server (e.g., a traffic master server in the figures) are respectively used as a first electronic device and a second electronic device.

The method provided by the above embodiment of the present application can realize the disclosure and transparency of the transaction in the form of the blockchain. Meanwhile, the intelligent contract on the target block chain is utilized to realize the release and the acquisition of various information, so that the transaction process is safer and has credibility, and benefit damage caused by information asymmetry of a demand side of the exhibition position can be prevented.

With further reference to fig. 4, as an implementation of the method shown in the above figures, the present application provides an embodiment of an information processing apparatus, which corresponds to the embodiment of the method shown in fig. 2, and which is particularly applicable to various electronic devices.

As shown in fig. 4, the information processing apparatus 400 of the present embodiment includes: a generating unit 401, a publishing unit 402 and an obtaining unit 403. Wherein the generating unit 401 is configured to generate exhibition booth demand information, wherein the exhibition booth demand information is used for indicating a demand for a target exhibition booth for exhibiting a target object, and the exhibition booth demand information includes object related information of the target object; a publishing unit 402 configured to publish the exhibition requirement information to a target blockchain through an intelligent contract; an obtaining unit 403, configured to obtain pairing packing information in the target block chain, where the pairing packing information includes the exhibition booth demand information and exhibition booth information, and the target exhibition booth indicated by the exhibition booth information matches the exhibition booth demand information.

In some embodiments, the generation unit 401 of the information processing apparatus 400 may generate the object presentation requirement information. The booth demand information here is used to indicate demand for a booth. The booth is a booth for displaying the target object. The target object may be information (text, image and/or video, etc.) or an article, etc., and the corresponding exhibition position may be a display place of a page or an entity, etc.

In some embodiments, the publishing unit 402 may publish the above exhibition requirement information through an intelligent contract. Specifically, the execution main body may issue, and then, the execution main body or other electronic devices may record the issued exhibition position requirement information into an account book of the target block chain, so as to implement issuing the exhibition position requirement information into the target block chain.

In some embodiments, if a trade about the exhibition booth has been formed, any electronic device may generate and issue pairing information of both parties of the trade to the target blockchain, and then the obtaining unit 403 may obtain the pairing package information from the target blockchain. The pairing information may include information of both parties of the transaction, and information of the exhibition position requirement, information of the exhibition position, and the like. The exhibition requirement information here may include a transaction amount. Any electronic device can pack the pairing information and record the packed pairing information obtained through packing in an account book of the target block chain.

In some optional implementations of this embodiment, the method further includes: a first registering unit configured to register an account corresponding to the first electronic device in a target blockchain before issuing the exhibition requirement information to the target blockchain through an intelligent contract, wherein the requirement information can be issued in the target blockchain through the intelligent contract based on the account.

In some optional implementations of this embodiment, the account is capable of storing resource information, and the apparatus further includes: an information acquisition unit configured to acquire booth resource information of the target object; the freezing unit is configured to freeze the exhibition resource information in the total resource information of the account corresponding to the first electronic device; and the generating unit includes: a generation module configured to generate the booth demand information including the booth resource information.

In some optional implementation manners of this embodiment, the pairing package information is generated by the first electronic device or a second electronic device, and the second electronic device is an electronic device that issues the exhibition information.

In some optional implementations of this embodiment, the apparatus further includes: and issuing the display equipment identification of the target object to the target block chain so as to enable the display equipment identification to be stored in a distributed file storage system corresponding to the target block chain.

In some optional implementations of this embodiment, the apparatus further includes: and the encryption unit is configured to encrypt the display equipment identifier to be processed by using a character conversion function in the intelligent contract before issuing the display equipment identifier of the target object to the target block chain, so as to obtain the display equipment identifier.

In some optional implementations of this embodiment, the first electronic device is a first server; the device still includes: a first receiving unit configured to receive a booth request from a demander device, the booth request including object related information of the target object, before the generating of the booth demand information.

In some optional implementations of this embodiment, the first electronic device is a first server; the device further comprises: a second receiving unit, configured to receive an account registration request from a requesting device before registering an account corresponding to the first electronic device in the target blockchain, where the account corresponding to the first electronic device is an account of the requesting device corresponding to the first electronic device.

With further reference to fig. 5, as an implementation of the method shown in the above figures, the present application provides an embodiment of an information processing apparatus, which corresponds to the embodiment of the method shown in fig. 3, and which is particularly applicable to various electronic devices.

As shown in fig. 5, the information processing apparatus 500 of the present embodiment is used for a second electronic device, and includes: an information generating unit 501 and an information acquiring unit 502. The information generating unit 501 is configured to generate exhibition information, and issue the exhibition information to a target block chain through an intelligent contract; an information obtaining unit 502 configured to obtain pairing packing information in the target block chain, wherein the pairing packing information includes the booth information and booth demand information, the booth demand information is used to indicate a demand for a target booth displaying a target object, the booth demand information includes object related information of the target object, and the target booth indicated by the booth information matches the booth demand information.

In some optional implementations of this embodiment, the apparatus further includes: a second registering unit configured to register an account corresponding to the second electronic device in a target blockchain before issuing the exhibition information to the target blockchain through an intelligent contract, wherein demand information can be issued in the target blockchain through the intelligent contract based on the account.

In some optional implementations of this embodiment, the account is capable of storing resource information, and the apparatus further includes: the resource acquisition unit is configured to acquire exhibition position resource information corresponding to the target exhibition position; and the adding unit is configured to add the exhibition resource information to the total resource information of the account corresponding to the second electronic device through the intelligent contract.

In some optional implementation manners of this embodiment, the pairing package information is generated by a first electronic device or a second electronic device, where the first electronic device is an electronic device that issues the exhibition requirement information.

In some optional implementations of this embodiment, the apparatus further includes: the identification obtaining unit is configured to obtain a display device identification of the target object from a distributed file storage system corresponding to the target block chain after obtaining the pairing packing information in the target block chain; an object acquisition unit configured to acquire the target object in the target blockchain; and the result acquisition unit is configured to acquire display result information of the target object displayed by the electronic equipment indicated by the display equipment identification and store the display result information to the distributed file storage system, wherein the display result information comprises display behavior information and/or user interaction information.

In some optional implementations of this embodiment, the apparatus further includes: and the decryption unit is configured to decrypt the acquired display device identifier by using a character conversion function in the intelligent contract after the display device identifier of the target object is acquired from the distributed file storage system corresponding to the target block chain, wherein the acquired display device identifier is encrypted by using the character conversion function in the intelligent contract via the first electronic device.

In some optional implementations of this embodiment, the second electronic device is a second server; further comprising: a first request receiving unit configured to receive a booth provision request from a provider device, the booth provision request including the booth information, before the generating of the booth information.

In some optional implementations of this embodiment, the second electronic device is a second server; further comprising: a first request receiving unit configured to receive an account registration request from a provider device before registering an account corresponding to the second electronic device in the target blockchain, where the account corresponding to the second electronic device is an account of the provider device corresponding to the second electronic device.

In some optional implementations of this embodiment, the second electronic device is a provider device; the method further comprises the following steps: and the pushing unit is configured to push the target object to the electronic equipment indicated by each display equipment identifier after the target object in the target block chain is obtained.

As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.

Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of embodiments of the present disclosure. It should be noted that the computer readable medium of the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes a generation unit, a publication unit, and an acquisition unit. The names of the units do not form a limitation to the units themselves in some cases, and for example, the generating unit may also be described as a "unit generating the exhibition booth requirement information".

As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: generating exhibition booth demand information, wherein the exhibition booth demand information is used for indicating demands for target exhibition booths for displaying the target objects, and the exhibition booth demand information includes object related information of the target objects; issuing exhibition position demand information to a target block chain through an intelligent contract; and acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises exhibition position demand information and exhibition position information, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: generating exhibition position information, and issuing the exhibition position information to a target block chain through an intelligent contract; acquiring pairing and packaging information in a target block chain, wherein the pairing and packaging information comprises exhibition position information and exhibition position demand information, the exhibition position demand information is used for indicating the demand of a target exhibition position for displaying a target object, the exhibition position demand information comprises object related information of the target object, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.

Claims

1. An information processing method for a first electronic device, the method comprising:

generating exhibition booth demand information, wherein the exhibition booth demand information is used for indicating demand for a target booth displaying a target object, and the exhibition booth demand information includes object related information of the target object;

issuing the exhibition demand information to a target block chain through an intelligent contract;

and acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises the exhibition position demand information and exhibition position information, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

2. The method of claim 1, prior to publishing the exhibition demand information to a target blockchain via a smart contract, the method further comprising:

registering an account corresponding to the first electronic device in the target block chain, wherein the demand information can be released in the target block chain through the intelligent contract based on the account.

3. The method of claim 2, wherein the account is capable of storing resource information, the method further comprising:

acquiring exhibition resource information of the target object;

freezing the exhibition resource information in the total resource information of the account corresponding to the first electronic device; and

the generating of the exhibition position demand information comprises the following steps:

generating the exhibition booth demand information including the booth resource information.

4. The method of any of claims 1-3, wherein the pairing package information is generated by the first electronic device or a second electronic device, the second electronic device being an electronic device that publishes the exhibition information.

5. The method of any of claims 1-4, wherein the method further comprises:

and issuing the display equipment identification of the target object to the target block chain so as to enable the display equipment identification to be stored in a distributed file storage system corresponding to the target block chain.

6. The method of claim 5, wherein prior to said publishing the presentation device identification of the target object to the target blockchain, the method further comprises:

and encrypting the display equipment identifier to be processed by using the character conversion function in the intelligent contract to obtain the display equipment identifier.

7. The method of any of claims 1-6, wherein the first electronic device is a first server; before generating the exhibition position demand information, the method further comprises the following steps:

receiving an exhibition location request from a customer device, the exhibition location request including object related information of the target object.

8. The method of claim 2 or 3, wherein the first electronic device is a first server;

before the target blockchain registers an account corresponding to the first electronic device, the method further includes:

receiving an account registration request from a demand side device, wherein an account corresponding to the first electronic device is an account of the demand side device corresponding to the first electronic device.

9. The method of any of claims 1-6, wherein the first electronic device is a requiring side device.

10. An information processing method for a second electronic device, the method comprising:

generating exhibition position information, and issuing the exhibition position information to a target block chain through an intelligent contract;

acquiring pairing and packaging information in the target block chain, wherein the pairing and packaging information comprises exhibition position information and exhibition position demand information, the exhibition position demand information is used for indicating the demand of a target exhibition position for displaying a target object, the exhibition position demand information comprises object related information of the target object, and the target exhibition position indicated by the exhibition position information is matched with the exhibition position demand information.

11. The method of claim 10, wherein prior to said publishing the exhibition information to the target blockchain via a smart contract, the method further comprises:

registering an account corresponding to the second electronic device in the target block chain, wherein the demand information can be released in the target block chain through the intelligent contract based on the account.

12. The method of claim 11, wherein the account is capable of storing resource information, the method further comprising:

acquiring exhibition resource information corresponding to the target exhibition;

and adding the exhibition resource information to the total resource information of the account corresponding to the second electronic equipment through the intelligent contract.

13. The method of any of claims 10-12, wherein the pairing package information is generated by a first electronic device or the second electronic device, wherein the first electronic device is an electronic device that issues the exhibition requirement information.

14. The method of any of claims 10 to 13, wherein after the obtaining pairing packing information in the target blockchain, the method further comprises:

acquiring a display device identifier of the target object from a distributed file storage system corresponding to the target block chain;

acquiring the target object in the target block chain;

and acquiring display result information of the target object displayed by the electronic equipment indicated by the display equipment identification, and storing the display result information into the distributed file storage system, wherein the display result information comprises display behavior information and/or user interaction information.

15. The method of claim 14, wherein after obtaining the identification of the target object's display device from the distributed file storage system corresponding to the target blockchain, the method further comprises:

and decrypting the acquired display equipment identification by using the character conversion function in the intelligent contract, wherein the acquired display equipment identification is encrypted by using the character conversion function in the intelligent contract through the first electronic equipment.

16. The method of any of claims 10-15, wherein the second electronic device is a second server; before generating the exhibition position information, the method further comprises the following steps:

receiving an exhibition booth provision request from a provider device, the exhibition booth provision request including the exhibition booth information.

17. The method of claim 11 or 12, wherein the second electronic device is a second server; before registering the account corresponding to the second electronic device in the target block chain, the method further includes:

receiving an account registration request from a provider device, wherein an account corresponding to the second electronic device is an account of the provider device corresponding to the second electronic device.

18. The method of claim 14 or 15, wherein the second electronic device is a provider device;

after the acquiring the target object in the target block chain, the method further includes:

and pushing the target object to the electronic equipment indicated by each display equipment identifier.

19. An electronic device, comprising:

one or more processors;

a storage device for storing one or more programs,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-18.

20. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1-18.