CN110111153A - A kind of bid advertisement placement method, system, medium and electronic equipment - Google Patents
A kind of bid advertisement placement method, system, medium and electronic equipment Download PDFInfo
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- CN110111153A CN110111153A CN201910394407.XA CN201910394407A CN110111153A CN 110111153 A CN110111153 A CN 110111153A CN 201910394407 A CN201910394407 A CN 201910394407A CN 110111153 A CN110111153 A CN 110111153A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The present invention provides a kind of bid advertisement placement method, system, medium and electronic equipment, which comprises receives advertisement bid request；It obtains the advertisement bid and requests corresponding tag set information；Based on described in static policies and the tag set information to the advertisement bid request and advertisement material to be put screen；The advertisement bid is requested based on dynamic strategy and the tag set information and advertisement material to be put carries out postsearch screening；The advertisement bid request data is inputted into DMP data management platform, obtains user tag；According to the user tag and advertisement algorithm, the advertisement material to be put for participating in submitting a tender is matched for advertisement bid request；Go out final advertisement material to be put according to bidding strategy decision；Return to successful advertisement material information of submitting a tender.
Description
Technical field
The present invention relates to advertisements to launch technical field, in particular to a kind of bid advertisement placement method, system, Jie
Matter and electronic equipment.
Background technique
It is a kind of important channel that enterprise product service is promoted that advertisement, which is launched, especially with the development of Internet technology,
Internet advertising has become a kind of marketing mode of indispensability, and more and more advertisers are intended to through internet to user's exhibition
Show advertisement.
With the development of internet technology, more and more advertiser's selections pass through internet releasing advertisements, such as in net
Stand or the webpage of application program on show advertisement, the bandwagon effect for how improving advertisement becomes focus of attention.
In a kind of technical solution, advertisement is shown on webpage by following process: (1) in predetermined page setting to
The advertisement position of displaying；(2) predetermined page is loaded in browser, be resolved to and page-tag<body>when corresponding advertisement position,
The code of trigger request advertisement；(3) browser initiates advertisement to advertisement transaction platform and launches request, advertisement transaction platform Xiang Yuqi
Each DSP (Demand-Side Platform, party in request's platform) platform of docking initiates inquiry request；(4) advertisement transaction platform
According to the quotation information that each DSP platform returns, selection is bidded the targeted advertisements of triumph, which is returned to browser；
(5) browser renders targeted advertisements, completes the displaying of an advertisement.
When advertiser is when carrying out advertisement dispensing, it is desirable to which commercial audience user is accurately, and to be obtained with the smallest cost
Take maximum exposure or flow.Currently, there are many selection modes for Internet advertising, it common are according to exposure calculating (CPM), press
Duration calculation (CPT) calculates (CPS), according to modes such as click calculating (CPC) according to striking a bargain.So, traditional advertisement is in dispensing
In the process, lack accurately audient, lead to the increase of advertising cost, waste of resource.
Therefore, in long-term research and development, inventor has carried out a large amount of research to advertisement dispensing, proposes a kind of bid
One of advertisement placement method, to solve the above technical problems.
Summary of the invention
The purpose of the present invention is to provide a kind of bid advertisement placement method, system, medium and electronic equipments, are able to solve
At least one technical problem mentioned above.Concrete scheme is as follows:
A kind of bid advertisement placement method, this method are applied to bid advertisement delivery system, and the jettison system includes connecing
Receive module, the first acquisition module, first screening module, postsearch screening module, the second acquisition module, matching module, decision-making module
And return module, this method comprises:
Step 1, receiving module receives advertisement bid request；
Step 2, first the corresponding tag set information of the module acquisition advertisement bid request is obtained；
Step 3, first screening module is based on asking the advertisement bid described in static policies and the tag set information
It asks and advertisement material to be put is screened；
Step 4, postsearch screening module be based on dynamic strategy and the tag set information advertisement bid is requested and
Advertisement material to be put carries out postsearch screening；
Step 5, second module is obtained by advertisement bid request data input DMP data management platform, obtain user
Label；
Step 6, matching module matches participation according to the user tag and advertisement algorithm for advertisement bid request
The advertisement material to be put submitted a tender；
Step 7, decision-making module goes out final advertisement material to be put according to bidding strategy decision；
Step 8, return module returns to successful advertisement material information of submitting a tender.
Further, the tag set information is IP address of equipment, the user agent of equipment, device type, network class
Type, geographical location；Mobile phone model, cell phone system, mobile phone string number；Dimension, longitude, province, city, age, gender where user；
User accesses website ID, current page network address, access source website address, websites collection, web site contents, website keyword；Advertisement is long
The above label of any one in width.
Further, the static policies include the blacklist or white list according to IP address of equipment, appointed website content
Or keyword, city where designated equipment type and equipment are screened.
Further, the dynamic strategy include according to crowd's gender, age, hobby, ad content matching degree and
Advertisement frequency information is screened.
Further, the user tag includes user characteristics, user behavior, user interest hobby and cookie information.
Further, the advertisement algorithm includes estimating click-through-rate and collaborative filtering.
Further, the bidding strategy includes the second preset value of the first preset value of broad sense and broad sense.
A kind of bid advertisement delivery system, the jettison system is for realizing above-mentioned advertisement placement method, the jettison system packet
It includes:
Receiving module, for receiving advertisement bid request；
First obtains module, requests corresponding tag set information for obtaining the advertisement bid；
First screening module requests the advertisement bid described in static policies and the tag set information for being based on
And advertisement material to be put is screened；
Postsearch screening module, for the advertisement bid is requested based on dynamic strategy and the tag set information and to
It launches advertisement material and carries out postsearch screening；
Second obtains module, for the advertisement bid request data to be inputted DMP data management platform, obtains user's mark
Label；
Matching module, for matching participation for advertisement bid request according to the user tag and advertisement algorithm
The advertisement material to be put submitted a tender；
Decision-making module, for going out final advertisement material to be put according to bidding strategy decision；
Return module, for returning to successful advertisement material information of submitting a tender.
A kind of computer readable storage medium is stored thereon with computer program, real when described program is executed by processor
Existing above-mentioned advertisement placement method.
A kind of electronic equipment, comprising:
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are one or more of
When processor executes, so that one or more of processors realize above-mentioned advertisement placement method.
The above scheme of the embodiment of the present invention compared with prior art, can be improved the precision of commercial audience, mention simultaneously
High commercial audience face reduces advertising input cost, has good value for applications.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.It should be evident that the accompanying drawings in the following description is only the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of bid advertisement placement method according to an embodiment of the present invention；
Fig. 2 shows a kind of structural schematic diagrams of bid advertisement delivery system according to an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that described embodiments are only a part of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
The term used in embodiments of the present invention is only to be not intended to be limiting merely for for the purpose of describing particular embodiments
The present invention.In the embodiment of the present invention and the "an" of singular used in the attached claims, " described " and "the"
It is also intended to including most forms, unless the context clearly indicates other meaning, " a variety of " generally comprise at least two.
It should be appreciated that term "and/or" used herein is only a kind of incidence relation for describing affiliated partner, indicate
There may be three kinds of relationships, for example, A and/or B, can indicate: individualism A, exist simultaneously A and B, individualism B these three
Situation.In addition, character "/" herein, typicallys represent the relationship that forward-backward correlation object is a kind of "or".
It will be appreciated that though may be described in embodiments of the present invention using term first, second, third, etc..,
But these ... it should not necessarily be limited by these terms.These terms be only used to by ... distinguish.For example, not departing from implementation of the present invention
In the case where example range, first ... can also be referred to as second ..., and similarly, second ... can also be referred to as the
One ....
Depending on context, word as used in this " if ", " if " can be construed to " ... when " or
" when ... " or " in response to determination " or " in response to detection ".Similarly, context is depended on, phrase " if it is determined that " or " such as
Fruit detection (condition or event of statement) " can be construed to " when determining " or " in response to determination " or " when detection (statement
Condition or event) when " or " in response to detection (condition or event of statement) ".
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Include, so that commodity or device including a series of elements not only include those elements, but also including not clear
The other element listed, or further include for this commodity or the intrinsic element of device.In the feelings not limited more
Under condition, the element that is limited by sentence "including a ...", it is not excluded that in the commodity or device for including the element also
There are other identical elements.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention provides a kind of bid advertisement placement method, this method is thrown applied to bid advertisement
Place system, the jettison system include receiving module, the first acquisition module, first screening module, postsearch screening module, second obtain
Modulus block, matching module, decision-making module and return module, this method comprises the following steps:
Step 1, receiving module receives advertisement bid request；
Specifically, advertisement will be demonstrated but not show also as user's Access Integration App or webpage of system SSP
When；The ad-request of user can be sent to advertisement transaction platform (ADX) by SSP, and advertisement transaction platform sends advertisement bid request
To after bid adapter, the bid adapter forwarding advertisement bid requests to launch engine to bid advertisement.Wherein, the advertisement
Bid request includes carrying media, user information and ad spot information etc., such as handset serial, App title.
Step 2, first the corresponding tag set information of the module acquisition advertisement bid request is obtained；
Specifically, the tag set information be IP address of equipment, the user agent of equipment, device type, network type,
Geographical location；Mobile phone model, cell phone system, mobile phone string number；Dimension, longitude, province, city, age, gender where user；With
Family accesses website ID, current page network address, access source website address, websites collection, web site contents, website keyword；Advertisement length and width
In any one above label.
Step 3, first screening module is based on asking the advertisement bid described in static policies and the tag set information
It asks and advertisement material to be put is screened；
Specifically, each advertisement bid requests a corresponding tag set information, the static policies based on setting, more
The advertisement bid request for meeting the static policies and corresponding advertisement material to be put are filtered out in a tag set information.Institute
Stating static policies may include being screened according to the fix information for being user configuration.In the present embodiment, the static policies packet
Include the blacklist or white list according to IP address of equipment, perhaps keyword in appointed website, where designated equipment type and equipment
It is screened in city.
Step 4, postsearch screening module be based on dynamic strategy and the tag set information advertisement bid is requested and
Advertisement material to be put carries out postsearch screening；
Specifically, carrying out postsearch screening to the selection result after step 3 is screened for the first time.Wherein, the dynamic strategy
Refer to and screened according to multidate information, such as Advertisement arrangement, crowd's attribute information.In the present embodiment, the dynamic strategy packet
It includes according to crowd's gender, age, hobby, ad content matching degree and advertisement frequency information are screened.
Step 5, second module is obtained by advertisement bid request data input DMP data management platform, obtain user
Label；
Specifically, the user information in the advertisement bid request data is inputted the DMP platform, which can be exported
Sequence of user label.The user tag includes user characteristics, user behavior, user interest hobby and cookie information.
Step 6, matching module matches participation according to the user tag and advertisement algorithm for advertisement bid request
The advertisement material to be put submitted a tender；
Specifically, being filtered out with advertisement algorithm in conjunction with the user tag that the step 5 obtains and meeting the more of participation bid
A advertisement material to be put.The advertisement algorithm includes estimating click-through-rate (CTR is estimated) and collaborative filtering (CF).
Step 7, decision-making module goes out final advertisement material to be put according to bidding strategy decision；
Specifically, the multiple advertisement materials to be put matched are ranked up according to bid height, according to broad sense first
The highest advertisement of preset value (GFP) strategic decision-making bid is campaigned for successfully.In another embodiment, according to the first preset value of broad sense
(GFP) the second high advertisement of strategic decision-making bid is campaigned for successfully.
Step 8, return module returns to successful advertisement material information of submitting a tender.
Specifically, the successful advertisement material information of election contest is returned to advertisement transaction platform (ADX).The advertising thing
Expect that information includes advertisement bid and advertising display content.
Further, when advertisement material information is sent to App or webpage by the advertisement transaction platform, while to user's exhibition
Show advertisement.When advertisement exposure, the expense request of client meeting hair clasp is deducted fees to broadcast monitoring program (monitor)；When user's point
When hitting advertisement, click request can be sent out and given broadcast monitoring program (mointor), broadcast monitoring program is counted to effect is clicked,
Facilitate and subsequent submits a tender to advertisement.
Bid advertisement placement method provided in an embodiment of the present invention can be improved the precision of commercial audience, while improve wide
Audient face is accused, advertising input cost is reduced, there is good value for applications.
Embodiment 2
Referring to Fig. 2, the embodiment of the present invention provides a kind of bid advertisement delivery system 200, which includes: to receive
Module 210, first obtains module 220, and first screening module 230, postsearch screening module 240, second obtains module 250, matching
Module 260, decision-making module 270 and return module 280.
The receiving module 210 is for receiving advertisement bid request.Specifically, when user's Access Integration system SSP
App or webpage, when advertisement will be demonstrated but not show also；It is flat that the ad-request of user can be sent to advertisement transaction by SSP
Platform (ADX), after advertisement transaction platform sends advertisement bid request to bid adapter, the bid adapter forwards advertisement bid
It requests to bid advertisement to launch the receiving module 210 of engine.Wherein, the advertisement bid request includes carrying media, using
Family information and ad spot information etc., such as handset serial, App title.
The first acquisition module 220 requests corresponding tag set information for obtaining the advertisement bid.Wherein, institute
Stating tag set information is IP address of equipment, the user agent of equipment, device type, network type, geographical location；Mobile phone type
Number, cell phone system, mobile phone string number；Dimension, longitude, province, city, age, gender where user；User access website ID, when
Preceding page network address, access source website address, websites collection, web site contents, website keyword；Any one in advertisement length and width is with subscript
Label.
The first screening module 230 is used to be based on to throw the advertisement described in static policies and the tag set information
Mark request and advertisement material to be put are screened.Specifically, each advertisement bid requests a corresponding tag set information,
Static policies based on setting, the first screening module 230 filters out in multiple tag set information meets the static state
The advertisement bid request of strategy and corresponding advertisement material to be put.Wherein, it is user that the static policies, which may include basis,
The fix information of configuration is screened.In the present embodiment, the static policies include according to the blacklist of IP address of equipment or white
List, perhaps keyword, city where designated equipment type and equipment are screened in appointed website.
The postsearch screening module 240 is used to ask the advertisement bid based on dynamic strategy and the tag set information
It asks and advertisement material to be put carries out postsearch screening.Specifically, after the first screening module 230 is screened for the first time, institute
It states postsearch screening module 240 and carries out postsearch screening on the basis of secondary.Wherein, the dynamic strategy refers to carries out according to multidate information
Screening, such as Advertisement arrangement, crowd's attribute information.In the present embodiment, the dynamic strategy include according to crowd's gender, the age,
Hobby, ad content matching degree and advertisement frequency information are screened.
Described second, which obtains module 250, is used to the advertisement bid request data inputting DMP data management platform, obtains
User tag.Specifically, the second acquisition module 250 will be described in the user information input in the advertisement bid request data
DMP platform, the platform can export sequence of user label.The user tag includes user characteristics, user behavior, user interest
Hobby and cookie information.
The matching module 260 is used for according to the user tag and advertisement algorithm, for advertisement bid request matching
The advertisement material to be put submitted a tender is participated in out.Specifically, the user tag that module 250 obtains is obtained in conjunction with described second, it is described
Matching module 260 filters out the multiple advertisement materials to be put for meeting and participating in submitting a tender with advertisement algorithm.The advertisement algorithm packet
It includes and estimates click-through-rate (CTR is estimated) and collaborative filtering (CF).
The decision-making module 270 is for going out final advertisement material to be put according to bidding strategy decision.Specifically, described
The multiple advertisement materials to be put matched are ranked up by decision-making module 270 according to bid height, default according to broad sense first
The highest advertisement of value (GFP) strategic decision-making bid is campaigned for successfully.In another embodiment, according to the first preset value of broad sense (GFP) plan
Slightly the second high advertisement of decision bid is campaigned for successfully.
The return module 280 is for returning to successful advertisement material information of submitting a tender.Specifically, the return module 280
The successful advertisement material information of election contest is returned into advertisement transaction platform (ADX).The advertisement material information includes advertisement
Bid and advertising display content.
Further, when advertisement material information is sent to App or webpage by the advertisement transaction platform, while to user's exhibition
Show advertisement.When advertisement exposure, the expense request of client meeting hair clasp is deducted fees to broadcast monitoring program (monitor)；When user's point
When hitting advertisement, click request can be sent out and given broadcast monitoring program (mointor), broadcast monitoring program is counted to effect is clicked,
Facilitate and subsequent submits a tender to advertisement.
Bid advertisement delivery system provided in an embodiment of the present invention can be improved the precision of commercial audience, while improve wide
Audient face is accused, advertising input cost is reduced, there is good value for applications.
Embodiment 3
The present embodiment provides a kind of electronic equipment, which is used for the intelligent Matching method of property tax platform, and the electronics is set
It is standby, comprising: at least one processor；And the memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by one processor, and described instruction is by described at least one
Manage device execute so that at least one described processor can:
Receive advertisement bid request；
It obtains the advertisement bid and requests corresponding tag set information；
Based on described in static policies and the tag set information to the advertisement bid request and advertisement material to be put
It is screened；
The advertisement bid is requested based on dynamic strategy and the tag set information and advertisement material to be put carries out
Postsearch screening；
The advertisement bid request data is inputted into DMP data management platform, obtains user tag；
According to the user tag and advertisement algorithm, is matched for advertisement bid request and participate in the to be put wide of bid
Accuse material；
Go out final advertisement material to be put according to bidding strategy decision；
Return to successful advertisement material information of submitting a tender.
Embodiment 4
The embodiment of the present disclosure provides a kind of nonvolatile computer storage media, and the computer storage medium is stored with
The true from false of bills examination side in above-mentioned any means embodiment can be performed in computer executable instructions, the computer executable instructions
Method.
Embodiment 5
The embodiment of the present disclosure provides a kind of electronic equipment, and the electronic equipment in the embodiment of the present disclosure may include but unlimited
In such as mobile phone, laptop, digit broadcasting receiver, PDA (personal digital assistant), PAD (tablet computer), PMP
The mobile terminal of (portable media player), car-mounted terminal (such as vehicle mounted guidance terminal) etc. and such as number TV,
The fixed terminal of desktop computer etc..
Electronic equipment may include processing unit (such as central processing unit, graphics processor etc.), can be according to storage
It is held in the program in read-only memory (ROM) or from the program that storage device is loaded into random access storage device (RAM)
The various movements appropriate of row and processing.In RAM, it is also stored with various programs and data needed for electronic device.Processing
Device, ROM and RAM are connected with each other by bus.Input/output (I/O) interface is also connected to bus.
In general, following device can connect to I/O interface: including such as touch screen, touch tablet, keyboard, mouse, camera shooting
The input unit of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibrator etc.
Output device；Storage device including such as tape, hard disk etc.；And communication device.Communication device can permit electronics and set
It is standby wirelessly or non-wirelessly to be communicated with other equipment to exchange data.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device, or is mounted from storage device,
Or it is mounted from ROM.When the computer program is executed by processing unit, executes and limited in the method for the embodiment of the present disclosure
Above-mentioned function.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
In carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable and deposit
Any computer-readable medium other than storage media, the computer-readable signal media can send, propagate or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include object oriented program language-such as Java, Smalltalk, C+
+, it further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present disclosure can be realized by way of software, can also be by hard
The mode of part is realized.Wherein, the title of unit does not constitute the restriction to the unit itself under certain conditions, for example, the
One acquiring unit is also described as " obtaining the unit of at least two internet protocol addresses ".
Claims (10)
1. a kind of bid advertisement placement method, this method is applied to bid advertisement delivery system, and the jettison system includes receiving
Module, first obtain module, first screening module, postsearch screening module, second obtain module, matching module, decision-making module with
And return module characterized by comprising
Step 1, receiving module receives advertisement bid request；
Step 2, first the corresponding tag set information of the module acquisition advertisement bid request is obtained；
Step 3, first screening module be based on described in static policies and the tag set information to advertisement bid request and
Advertisement material to be put is screened；
Step 4, postsearch screening module is based on dynamic strategy and the tag set information requests the advertisement bid and wait throw
It puts advertisement material and carries out postsearch screening；
Step 5, second module is obtained by advertisement bid request data input DMP data management platform, obtain user tag；
Step 6, matching module matches participation for advertisement bid request and submits a tender according to the user tag and advertisement algorithm
Advertisement material to be put；
Step 7, decision-making module goes out final advertisement material to be put according to bidding strategy decision；
Step 8, return module returns to successful advertisement material information of submitting a tender.
2. advertisement placement method according to claim 1, which is characterized in that the tag set information is for device IP
Location, the user agent of equipment, device type, network type, geographical location；Mobile phone model, cell phone system, mobile phone string number；User
Place dimension, longitude, province, city, age, gender；User accesses website ID, current page network address, access source website address, net
It stands classification, web site contents, website keyword；The above label of any one in advertisement length and width.
3. advertisement placement method according to claim 1, which is characterized in that the static policies include according to device IP
The blacklist or white list of location, perhaps keyword, city where designated equipment type and equipment are screened in appointed website.
4. advertisement placement method according to claim 1, which is characterized in that the dynamic strategy includes according to crowd's property
Not, age, hobby, ad content matching degree and advertisement frequency information are screened.
5. advertisement placement method according to claim 1, which is characterized in that the user tag includes user characteristics, uses
Family behavior, user interest hobby and cookie information.
6. advertisement placement method according to claim 1, which is characterized in that the advertisement algorithm includes estimating to click through
Rate and collaborative filtering.
7. advertisement placement method according to claim 1, which is characterized in that the bidding strategy includes that broad sense first is default
Value and the second preset value of broad sense.
8. a kind of bid advertisement delivery system, which launches for realizing the advertisement as described in one of claim 1 to 7
Method, which is characterized in that the jettison system includes:
Receiving module, for receiving advertisement bid request；
First obtains module, requests corresponding tag set information for obtaining the advertisement bid；
First screening module, for based on the advertisement bid is requested described in static policies and the tag set information and to
Advertisement material is launched to be screened；
Postsearch screening module, for being requested based on dynamic strategy and the tag set information the advertisement bid and to be put
Advertisement material carries out postsearch screening；
Second obtains module, for the advertisement bid request data to be inputted DMP data management platform, obtains user tag；
Matching module, for matching participation for advertisement bid request and submitting a tender according to the user tag and advertisement algorithm
Advertisement material to be put；
Decision-making module, for going out final advertisement material to be put according to bidding strategy decision；
Return module, for returning to successful advertisement material information of submitting a tender.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that described program is by processor
The advertisement placement method as described in any one of claims 1 to 7 is realized when execution.
10. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are by one or more of processing
When device executes, so that one or more of processors realize the advertisement dispensing side as described in any one of claims 1 to 7
Method.
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