CN108256889A

CN108256889A - A kind of ad data live preview methods, devices and systems

Info

Publication number: CN108256889A
Application number: CN201611248755.9A
Authority: CN
Inventors: 赵兴华; 陆振宇
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2016-12-29
Filing date: 2016-12-29
Publication date: 2018-07-06
Anticipated expiration: 2036-12-29
Also published as: CN108256889B

Abstract

The invention discloses a kind of ad data live preview methods, are related to field of computer technology.Say the method, including：In the webpage of client access target website, the targeted advertisements mark of targeted advertisements data is sent to targeted website；The targeted advertisements mark is transmitted to party in request's Platform Server advertisement transaction platform server by the first server of the targeted website in a manner of cookie；Receive the targeted advertisements data that advertisement transaction platform returns；The targeted advertisements data are back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark；The targeted advertisements data are shown in the webpage of targeted website.Thus solve existing advertising creative preview mode and cannot all meet and real-time preview is carried out in advertisement position, cause preview effect can not meet demand the technical issues of.It obtains and ad data is subjected to live preview in the webpage of targeted website, improve the advantageous effect of preview effect.

Description

A kind of ad data live preview methods, devices and systems

Technical field

The present invention relates to field of computer technology, and in particular to a kind of ad data live preview methods, devices and systems.

Background technology

RTB (Real Time Bidding, real time bid), be it is a kind of using third party technology in millions of nets The technology of bidding assessed and bid for each user displaying behavior on standing.It is different from making a big purchase the dispensing frequency in large quantities, Real time bid has been evaded invalid audient and has been reached, and is bought for significant user.RTB systems can include SSP (Sell-Side Platform, supplier's platform), ADX (Ad Exchange, advertisement transaction) platform and DSP (Demand Site Platform, party in request's platform), core therein is DSP.RTB can bring more advertisements for media Sales volume realizes sales process automation and lowers the expenditure of general expenses.And with the quick universal and movement of smart mobile phone Network environment it is increasingly ripe, mobile DSP markets will further be excavated, and sequencing purchase will be big as the digital marketing epoch Trend.

In RTB systems, the corresponding advertising accounts of DSP may upload multiple ad datas, but for each advertisement Data moreover, before the participation of a certain ad data bids and bids successfully, the preview effect of the ad data be all it is unknown, If that advertising accounts are bidded using the participation of a certain ad data and success of bidding, but the ad data is in advertisement position Bandwagon effect and the expection for being not so good as the advertising accounts, then may result in the income of the advertising accounts reduces.It is and existing Advertising creative preview mode cannot all meet carries out real-time preview in advertisement position, causes preview effect that can not meet need It asks.

Invention content

In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly State a kind of ad data live preview method, a kind of ad data live preview device and a kind of corresponding ad data of problem Live preview system.

One side according to the present invention provides a kind of ad data live preview method, including：

In the webpage of client access target website, the targeted advertisements mark of targeted advertisements data is sent to target network It stands；The targeted advertisements mark is by the first server of the targeted website by advertisement transaction platform server with cookie's Mode is transmitted to party in request's Platform Server；

Receive the targeted advertisements data that advertisement transaction platform returns；The targeted advertisements data are by party in request's Platform Server Advertisement transaction platform is back to according to targeted advertisements mark；

The targeted advertisements data are shown in the webpage of targeted website.

Optionally, it is described when the client is PC, it is described in the webpage of client access target website, Before the step of targeted advertisements mark of targeted advertisements data is sent to targeted website, further include：

In the original cookie for targeted website, the targeted advertisements mark of the targeted advertisements data is written；

Alternatively, creating rule according to the cookie of targeted website, the original cookie for targeted website is created, and by institute The original cookie is written in the targeted advertisements mark for stating targeted advertisements data.

Optionally, it is described in the webpage of client access target website, the targeted advertisements of targeted advertisements data are identified The step of being sent to targeted website, including：

In the webpage of client access target website, interface is obtained by cookie and is obtained for the original of targeted website cookie；

By the original cookie write-ins in the access request of the webpage；

The access request is sent to targeted website.

Optionally, it is described in the webpage of client access target website when the client is mobile terminal, by mesh Before the step of targeted advertisements mark of mark ad data is sent to targeted website, further include：

In cookie tables in cookie manages database for targeted website, the mesh of the targeted advertisements data is written Mark advertisement and identifier；

Alternatively, creating rule according to the cookie of targeted website, establishment is for the original cookie's of targeted website Cookie tables, and the cookie tables are written into the targeted advertisements mark of the targeted advertisements data.

In the webpage of client access target website, by the case-based system interfaces of cookie management services and Cookie obtains interface and obtains the original cookie for being directed to targeted website；

By the original cookie write-ins in the access request of the webpage；

The access request is sent to targeted website.

According to another aspect of the present invention, a kind of ad data live preview method is provided, including：

It is wide to receive target that advertisement transaction platform server is forwarded in a manner of cookie, obtaining by first server Accuse the targeted advertisements mark of data；The targeted advertisements mark for the targeted advertisements data that the first server obtains is existed by client It is sent during the webpage for accessing respective objects website；

Identified according to the targeted advertisements, extracted from advertising database corresponding targeted advertisements data return to it is described wide Accuse transaction platform；The targeted advertisements data return to relative client by the advertisement transaction platform and are shown.

Optionally, receive it is that advertisement transaction platform server is forwarded in a manner of cookie, obtained by first server The targeted advertisements mark of the targeted advertisements data obtained；The targeted advertisements mark for the targeted advertisements data that the first server obtains Before the step of being sent by client in the webpage for accessing respective objects website, further include：

Receive the targeted advertisements data that ad serving client uploads；

It identifies and is associated for targeted advertisements data generation targeted advertisements.

Optionally, it is described receive advertisement transaction platform server forwarded in a manner of cookie, pass through first server The targeted advertisements mark of the targeted advertisements data of acquisition；The targeted advertisements mark for the targeted advertisements data that the first server obtains Know the step of being sent by client in the webpage for accessing respective objects website, including：

Receive the relaying cookie that advertisement transaction platform is sent；The relaying cookie includes the targeted advertisements data Targeted advertisements identify；The relaying cookie is asked by advertisement transaction platform in the advertising display for receiving first server transmission Afterwards, the targeted advertisements in the first cookie in being asked according to the advertising display identify generation；The first server Server for targeted website；The advertising display request is by the first server in the access request for receiving client Afterwards, the targeted advertisements mark generation in the first cookie in the access request.

Optionally, it is described to be identified according to the targeted advertisements, corresponding targeted advertisements data are extracted from advertising database After the step of returning to the advertisement transaction platform, further include：

It is recorded for the recycle time of targeted advertisements mark.

According to another aspect of the present invention, a kind of ad data live preview device is provided, including：

Targeted advertisements identify sending module, in the webpage of client access target website, by targeted advertisements data Targeted advertisements mark be sent to targeted website；The targeted advertisements mark is passed through wide by the first server of the targeted website It accuses transaction platform server and party in request's Platform Server is transmitted in a manner of cookie；

Targeted advertisements data reception module, for receiving the targeted advertisements data of advertisement transaction platform return；The target Ad data is back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark；

Targeted advertisements data display module, for the targeted advertisements data to be shown in the webpage of targeted website.

Optionally, it is described when the client is PC, before the targeted advertisements identify sending module, also Including：

First object advertisement and identifier writing module, in the original cookie for targeted website, the mesh to be written Mark the targeted advertisements mark of ad data；

Alternatively, the second targeted advertisements identify writing module, for creating rule according to the cookie of targeted website, needle is created The original cookie is written to the original cookie of targeted website, and by the targeted advertisements mark of the targeted advertisements data.

Optionally, the targeted advertisements mark sending module, including：

First original cookie acquisition submodules, in the webpage of client access target website, passing through cookie It obtains interface and obtains the original cookie for being directed to targeted website；

Submodule is written in original cookie, for the access request by the original cookie write-ins for the webpage In；

Access request sending submodule, for the access request to be sent to targeted website.

Optionally, it when the client is mobile terminal, before the targeted advertisements identify sending module, also wraps It includes：

Third targeted advertisements identify writing module, for being directed to the cookie of targeted website in cookie management databases In table, the targeted advertisements mark of the targeted advertisements data is written；

Alternatively, the 4th targeted advertisements identify writing module, for creating rule according to the cookie of targeted website, needle is created To the cookie tables of the original cookie of targeted website, and will be described in the targeted advertisements mark write-in of the targeted advertisements data Cookie tables.

Optionally, the targeted advertisements mark sending module, including：

Second original cookie acquisition submodules, in the webpage of client access target website, passing through cookie The case-based system interface and cookie of management service obtain interface and obtain the original cookie for being directed to targeted website；

Targeted advertisements identify receiving module, for receive it is that advertisement transaction platform server is forwarded in a manner of cookie, It is identified by the targeted advertisements of targeted advertisements data that first server obtains；The targeted advertisements number that the first server obtains According to targeted advertisements mark sent by client in the webpage for accessing respective objects websites；

Targeted advertisements data transmission blocks for being identified according to the targeted advertisements, are extracted corresponding from advertising database Targeted advertisements data return to the advertisement transaction platform；The targeted advertisements data are returned to by the advertisement transaction platform Relative client is shown.

Optionally, it before the targeted advertisements identify receiving module, further includes：

Targeted advertisements data uploading module, for receiving the targeted advertisements data of ad serving client upload；

Targeted advertisements identify relating module, identify and are closed for being directed to targeted advertisements data generation targeted advertisements Connection.

Optionally, the targeted advertisements mark receiving module, including：

Cookie receiving submodules are relayed, for receiving the relaying cookie of advertisement transaction platform transmission；The relaying The targeted advertisements that cookie includes the targeted advertisements data identify；The relaying cookie is being received by advertisement transaction platform After the advertising display request that first server is sent, the target in the first cookie in being asked according to the advertising display Advertisement and identifier generates；The first server is the server of targeted website；The advertising display request is by the first service Device is after the access request of client is received, the targeted advertisements mark life in the first cookie in the access request Into.

Optionally, it after the targeted advertisements data transmission blocks, further includes：

Recycle time logging modle, the recycle time for being directed to the targeted advertisements mark are recorded.

According to another aspect of the present invention, a kind of ad data live preview system is provided, including：Client, target The first server of website, advertisement transaction platform server, party in request's Platform Server；

The client, including：

Targeted advertisements data display module, for the targeted advertisements data to be shown in the webpage of targeted website；

The first server of the targeted website, including：

A kind of ad data live preview method according to the present invention, can be in the webpage of client access target website When, the targeted advertisements mark of targeted advertisements data is sent to targeted website；The targeted advertisements mark is by the targeted website First server party in request's Platform Server is transmitted in a manner of cookie advertisement transaction platform server；It receives wide Accuse the targeted advertisements data that transaction platform returns；The targeted advertisements data are wide according to the target by party in request's Platform Server It accuses mark and is back to advertisement transaction platform；The targeted advertisements data are shown in the webpage of targeted website.Thus it solves Existing advertising creative preview mode cannot all meet carries out real-time preview in advertisement position, causes preview effect that can not expire The technical issues of sufficient demand.It obtains and ad data is subjected to live preview in the webpage of targeted website, improve preview effect Advantageous effect.

Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.

Description of the drawings

By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field Technical staff will become clear.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：

Fig. 1 shows a kind of step flow chart of ad data live preview method according to an embodiment of the invention；

Figure 1A shows a kind of schematic diagram of RTB processes according to an embodiment of the invention；

Fig. 2 shows a kind of step flow charts of ad data live preview method according to an embodiment of the invention；

Fig. 3 shows a kind of step flow chart of ad data live preview method according to an embodiment of the invention；

Fig. 4 shows a kind of step flow chart of ad data live preview method according to an embodiment of the invention；

Fig. 5 shows a kind of step flow chart of ad data live preview method according to an embodiment of the invention；

Fig. 6 shows a kind of structure diagram of ad data live preview device according to an embodiment of the invention；

Fig. 7 shows a kind of structure diagram of ad data live preview device according to an embodiment of the invention；

Fig. 8 shows a kind of structure diagram of ad data live preview device according to an embodiment of the invention；

Fig. 9 shows a kind of structure diagram of ad data live preview device according to an embodiment of the invention；

Figure 10 shows a kind of structure diagram of ad data live preview device according to an embodiment of the invention； And

Figure 11 shows a kind of structure diagram of ad data live preview system according to an embodiment of the invention.

Specific embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure Completely it is communicated to those skilled in the art.

Embodiment one

A kind of ad data live preview method provided in an embodiment of the present invention is discussed in detail.

With reference to Fig. 1, a kind of step flow chart of ad data live preview method in the embodiment of the present invention is shown.

Step 110, in the webpage of client access target website, the targeted advertisements of targeted advertisements data is identified and are sent To targeted website；Targeted advertisements mark by the first server of the targeted website by advertisement transaction platform server with The mode of cookie is transmitted to party in request's Platform Server.

RTB be it is a kind of using third party technology on millions of websites for each user show behavior carry out Assessment and the technology of bidding of bid.Such as the schematic diagram that Figure 1A is RTB processes, RTB processes are related to advertisement transaction (Ad Exchange, ADX) platform, DSP and supplier's platform (Sell-Side Platform, SSP).Its core is DSP platform, The headquarter that DSP platform is launched such as display type advertisement bidding：The first step is by its data tracing ability, to send with user Show the request of information；Second step DSP platform calculates user according to predictive algorithm and shows value, and returns to sound of bidding bidding Answer engine；Third walks, and instruction issuing to ad trafficking system, ad code is loaded onto each medium, is ultimately transferred to most precisely User.

Wherein, DSP platform allows advertiser and advertising organizations more easily to access and more effectively buy advertisement base It deposits, because the platform summarizes the inventory of various advertisement transaction platforms.There is this platform, it is numerous there is no need to occur another again Trivial purchase step --- purchase request.The publisher that SSP can allow also intervenes advertisement transaction, so as to make their inventory's advertisement position It can use.By this platform, publisher wishes that their inventory's advertisement position can obtain highest effectively every thousand displaying expenses, Without being gone out with sale at low prices.One online advertisement market that is open, publisher and advertiser being linked together (being similar to stock exchange).Advertisement position stock in transaction platform might not all be premium inventory, as long as publisher is wanted It provides, can inside find.

The detailed process of RTB is exemplified below：

Step 1, user uses browser access online media sites, such as website A.Website A is by the content of this website, such as It hears, is presented to the user.At the same time, online media sites also can show advertisement to user on some advertisement positions.Although online media sites Groundwork be to show the content of high-quality to user, it also requires made money by advertisement, so that providing the industry of content Business can be continued.They can use the sales team sale advertising inventory of oneself.However, for online media sites, RTB is the channel of more and more important sale advertising inventory.Here we assume that A decisions in website pass through upper right corner advertisement position RTB modes are sold.

Step 2, website A passes information to advertisement transaction platform.The information of transmission includes URL (Uniform Resource Locator, uniform resource locator), location advertising, user Cookie ID (Cookie Identity, Cookie Identity Codes) etc..

Step 3, advertisement transaction platform tissue is once bidded, and is bidded response to multiple DSP transmitted traffics.It is assumed that advertiser 1 Be DSP one of them.

Step 4, when the flow that 1 corresponding DSP servers of advertiser receive advertisement transaction platform is bidded response, by data Pass to engine of bidding.

Step 5, engine of bidding sends User ID to user and advertisement main information database, sees the demand of user and advertiser Whether match.

Step 6, engine of bidding receives the information of user and advertiser, and decides whether to participate in bidding and competitive bidding valency Lattice.

Step 7, engine of bidding generates a bid response, and passes it on DSP servers.Response of bidding includes competitive bidding Price and which Advertisement Server the other information such as advertising creative such as are obtained from.

Step 8, the transmission of 1 corresponding DSP servers of advertiser, which is bidded, responds to advertisement transaction platform.

Step 9, advertisement transaction platform carries out competing after the response of all DSP servers or deadline arrival is received It claps.For example, the deadline of advertisement transaction platform is 100ms, then refer to advertisement transaction platform transmitted traffic bid response with The time difference for receiving DSP bid responses need to be in deadline.It is assumed that advertiser 1 is the winner of this advertisement bidding transaction.

Step 10, the winner of advertisement transaction platform notice user browser auction.Browser send advertisement exposure ask to Advertisement Server where advertising creative.

Step 11, Advertisement Server sends browser of the advertising creative to user.

Step 12, user sees the advertisement on website.If that user is interested in the advertisement, he can click advertisement, Hence into the landing page of advertiser.The website of user browse advertisements master, may take further action.It is if for example, wide It is an e-commerce company to accuse master, and user may carry out single purchase activity on e-commerce website.

In embodiments of the present invention, preview is carried out to targeted advertisements data, then be necessarily required to carry out the wide of preview displaying It accuses position namely is necessarily required to generate flow corresponding with advertisement position.In practical applications, if necessary in targeted website to mesh It marks ad data and carries out preview, then when client accesses the webpage of the targeted website, then can generate and can be used for opening up advertisement The flow of data.Therefore, live preview is carried out to targeted advertisements data in order to realize, mesh can be accessed by client in user When marking the webpage of website, the targeted advertisements mark of targeted advertisements data is sent to targeted website, then targeted website corresponds to First server the targeted advertisements mark of targeted advertisements data can be transmitted to by corresponding advertisement transaction platform Corresponding each party in request's platform, so that party in request's platform selects corresponding targeted advertisements data according to targeted advertisements mark and returns To advertisement transaction platform.Targeted advertisements mark therein is targeted advertisements data for difference and the mark of other ad datas.

Wherein, targeted advertisements mark can be merchandised by advertisement by the first server of targeted website in a manner of cookie and be put down Platform server is transmitted to party in request's Platform Server.Specifically can first server and advertisement transaction platform server it Between and advertisement transaction platform and party in request's Platform Server between the cookie that transmits include the targets of targeted advertisements data Advertisement and identifier can also utilize other modes to identify targeted advertisements in a manner of cookie by the first server of targeted website Party in request's Platform Server is transmitted to by advertisement transaction platform server, this embodiment of the present invention is not limited.

Client (Client) in the embodiment of the present invention is also referred to as user terminal, refer to it is corresponding with server, be client The program of local service is provided.Client can include PC/personal computer (personal computer, PC), move Dynamic terminal etc..Mobile terminal therein can include tablet computer, mobile phone, notebook, vehicle-mounted computer, smart television, POS again The computer equipment that machine etc. can use on the move.

Step 120, the targeted advertisements data that advertisement transaction platform returns are received；The targeted advertisements data are put down by party in request Platform server is back to advertisement transaction platform according to targeted advertisements mark.

It, can basis it has been observed that the flow for receiving advertisement transaction platform transmission of party in request's platform is bidded after response Flow, which bids to respond, returns to response of bidding, i.e., aforementioned bid response.So in embodiments of the present invention, party in request can be set Platform Server then may be used after the targeted advertisements mark that advertisement transaction platform server is forwarded in a manner of cookie is received With according to targeted advertisements identifier lookup targeted advertisements data corresponding with targeted advertisements mark.It specifically can be according to targeted advertisements Mark obtains corresponding targeted advertisements data in advertising database, can also be used to store the memory block of ad data from other Domain lookup identifies matched targeted advertisements data with targeted advertisements, this embodiment of the present invention is not limited.

Party in request's Platform Server determines targeted advertisements data and after being back to ADX being identified according to targeted advertisements, that The targeted advertisements data can be then back to client by ADX.Specific DSP servers can return to targeted advertisements data To ADX, ADX retransmits the targeted advertisements data received to client；DSP servers can also be by targeted advertisements data It obtains address either acquisition approach and is sent to ADX, then ADX obtains targeted advertisements according to address either acquisition approach is obtained Data, and targeted advertisements data are sent to client；Or DSP servers can also be by the acquisition address of targeted advertisements data Either acquisition approach is sent to ADX, and then ADX can will obtain address either acquisition approach and be sent to client, client It holds and obtains targeted advertisements data further according to the acquisition address received either acquisition approach；Etc..To this embodiment of the present invention It is not limited.

Wherein, targeted advertisements data can be back to ADX by party in request's Platform Server by above-mentioned response of bidding, and be had Body the corresponding acquisition address of targeted advertisements data either acquisition approach can be contained in response of bidding is sent to ADX, This embodiment of the present invention can also be not limited directly by targeted advertisements data packet contained in ADX is sent in response of bidding.

Moreover, in embodiments of the present invention, it is wide that DSP servers can identify at least one target of return according to targeted advertisements Data are accused to advertisement transaction platform, then in embodiments of the present invention, at least one of advertisement transaction platform return can be received Targeted advertisements data.If for example, upload multiple targeted advertisements numbers in the corresponding advertising accounts of party in request's Platform Server According to preview to be carried out or exist simultaneously multiple advertising accounts and upload multiple targeted advertisements data previews to be carried out, then Multiple targeted advertisements data of advertisement transaction platform return can be then received at this time.

Step 130, the targeted advertisements data are shown in the webpage of targeted website.

It, then can be by targeted advertisements data corresponding after the targeted advertisements data for obtaining advertisement transaction platform return Targeted website webpage in be shown, can specifically be opened up in the advertisement position in the webpage of respective objects website Show.Moreover, in the present invention is implemented, in order to distinguish the practical exhibition after the preview to targeted advertisements data shows and bids successfully Show, the time span for carrying out preview displaying can be preset according to demand, this embodiment of the present invention is not limited.Such as Can set preview displaying time span as 1 second, then obtain advertisement transaction platform return targeted advertisements data it Afterwards, then preview targeted advertisements data can be shown 1 second in corresponding advertisement position, then it then can be automatically wide by target after one second Data are accused to delete from the advertisement position of displaying targeted advertisements data.

Moreover, in the embodiment of the present invention, if obtaining multiple targeted advertisements data, then to each targeted advertisements data into During row preview, can set to each targeted advertisements data carry out preview sequence and each targeted advertisements data preview when Between.For example, can be evaluated whether the corresponding bid price of each targeted advertisements data, then according to bid price sequence from high to low according to It is secondary that preview is carried out to each targeted advertisements data, and the preview time of the higher targeted advertisements data of bid price can also be set Length is bigger, in embodiments of the present invention, specifically can according to demand set between preview time length and bid price Correspondence is not limited this embodiment of the present invention；In addition, in embodiments of the present invention, it is wide that each target can also be set The preview displaying time span for accusing data is all consistent, this embodiment of the present invention is also not limited.It can also be according to each target The prospective earnings of ad data, then it is anticipated that the sequence of income from high to low successively carries out in advance each targeted advertisements data It lookes at, and the preview time length that can also set the higher targeted advertisements data of prospective earnings is bigger, preview time therein Correspondence between length and prospective earnings can also be set according to demand, this embodiment of the present invention is not also subject to It limits.Certainly, in embodiments of the present invention, can also preview displaying randomly be carried out to the targeted advertisements data received, it is right This embodiment of the present invention is also not limited.

For example, it is assumed that currently obtaining two targeted advertisements data, wherein the bid price of targeted advertisements data A is 10 Member, the bid price of targeted advertisements data B is 8 yuan, and the correspondence between bid price and preview displaying time is preview exhibition Show time (second)=bid price (member) * 0.1, then can determine the preview displaying priority of two targeted advertisements data For targeted advertisements data A, targeted advertisements data B, the preview displaying time of wherein targeted advertisements data A is 1 second, targeted advertisements The preview displaying time of data B is 0.8 second.So client obtain above-mentioned mark ad data 1 and targeted advertisements data B it Afterwards, then targeted advertisements data A can be first shown in respective advertisement position mono- second, the target for then proceeding to displaying 0.8 second is wide Accuse data B.

Further, in practical applications, targeted advertisements data are different, then the advertisement of required progress preview displaying For size would also vary from.Moreover, multiple advertisements may be included in the webpage for the targeted website that active client is accessed Position, and the size of different advertisement positions may also cannot.It so in embodiments of the present invention, can also be according to existing customer Advertisement position size in the webpage of the accessed targeted website in end, selection and the matched targeted advertisements data of each advertisement position size into Row preview is shown.

For example, it is assumed that receiving two targeted advertisements data, wherein the size of targeted advertisements data A is 100p*100p, Middle p is pixel (pixel), and the size of targeted advertisements data B is 100p*80p.And the net of the targeted website of client current accessed There are two advertisement positions in page, and the wherein size of advertisement position 1 is 100p*80p, and the size of advertisement position 2 is 100p*100p.So Then can targeted advertisements data A in advertisement position 2 be subjected to preview displaying, targeted advertisements data B is carried out in advance in advertisement position 1 Look at displaying.

And if the targeted advertisements data size with receiving is not present in the webpage of the targeted website of client current accessed Matched advertisement position, then then can by the size adjusting of targeted advertisements data for targeted advertisements data size matching or It is that size, unmatched targeted advertisements data carry out preview displaying until client accesses not in the advertisement of current web page is Targeted website webpage in exist with the matched advertisement position of targeted advertisements data size, this embodiment of the present invention is not subject to It limits.

In addition, in embodiments of the present invention, it can also be when receiving the targeted advertisements data that advertisement transaction platform returns, only Receive wherein with the matched targeted advertisements data of advertisement position size in the webpage of the targeted website of client current accessed.For The unmatched targeted advertisements data of size, can client access targeted website webpage in exist and the targeted advertisements number It is received again during advertisement position matched according to size.This embodiment of the present invention is also not limited.

After preview is carried out to each targeted advertisements data, user can be visually known respective objects ad data wide Accuse the bandwagon effect in position, then so may determine that the targeted advertisements data bandwagon effect whether meet demand, if full The advertising creative data that the targeted advertisements data are bidded as participation flow can be then uploaded to corresponding DSP platform by sufficient demand In, and if being unsatisfactory for demand, which can be deleted.

It in embodiments of the present invention, can be in the webpage of client access target website, by the mesh of targeted advertisements data Mark advertisement and identifier is sent to targeted website；The targeted advertisements mark is handed over by the first server of the targeted website by advertisement Easy Platform Server is transmitted to party in request's Platform Server in a manner of cookie；It is wide to receive the target that advertisement transaction platform returns Accuse data；The targeted advertisements data are back to advertisement transaction according to targeted advertisements mark by party in request's Platform Server and put down Platform；The targeted advertisements data are shown in the webpage of targeted website.Thus it obtains net of the ad data in targeted website Live preview is carried out in page, improves the advantageous effect of preview effect.

Embodiment two

With reference to Fig. 2, a kind of step flow chart of ad data live preview method in the embodiment of the present invention is shown.

In the original cookie for targeted website, the targeted advertisements of the targeted advertisements data are written in step A210 Mark.

Follow-up DSP servers can be identified according to targeted advertisements for convenience returns to corresponding targeted advertisements data to ADX, Then be forwarded to client via ADX, then can in advance by targeted advertisements data by targeted advertisements mark write-in for mesh In the original cookie for marking website, targeted advertisements are obtained so as to facilitate to identify according to targeted advertisements.Then the original cookie can It, then can be by ADX in the webpage of client access target website, ADX is sent to by the first server of targeted website It is forwarded to DSP servers.Therefore, in embodiments of the present invention, it is wide that the corresponding target of each targeted advertisements data can be built in advance Accuse mark.The targeted advertisements mark of targeted advertisements data in the original cookie for targeted website, can specifically be written. Moreover, in the original cookie for targeted website, when the targeted advertisements of write-in targeted advertisements data identify, the use of client Family can also be directed to according to self-demand selection target advertisement and identifier and write-in in the original cookie of targeted website, so as to The targeted advertisements that individualized selection eventually carries out preview identify corresponding targeted advertisements data.

According to the time-to-live of cookie, cookie can be divided into two classes, i.e. session cookie and lasting cookie.It is led It distinguishes as follows：

If it is not provided with expired time, then it represents that during this cookie life cycle is browser session, as long as closing Browser window, cookie are just disappeared, and this lifetime is the cookie of browsing session phase, that is, is referred to as session cookie. Session cookie is generally not preserved on hard disk and is stored in memory.

If there is provided expired time, browser will be saved in cookie on hard disk, be again turned on browsing after closing Device, these cookie still effectively until be more than setting expired time.

Being stored in the cookie on hard disk can share, such as two IE windows between different browser process.It is and right In the cookie for being stored in memory, different browsers has different processing modes.If a cookie is created, and should Cookie is sent to browser, and the cookie is the cookie of a session-level under default situations：It is stored in the interior of browser In depositing, user is deleted after exiting browser.If it is desired to which the cookie is stored on disk by browser, then need to use MaxAge, and provide a time in seconds.It is that the deletion of order browser should if peak aging is set as 0 cookie.Sending cookie needs to use the addCookie methods of HttpServletResponse, and cookie is inserted into one In the http request header of a Set-Cookie.Since this method does not change any Set-Cookie reports specified before Head, but new header is created, therefore this method can be known as to addCookie rather than setCookie.Equally to need It should be noted that web response header Web must be set before any document content is sent to client.

After user is in registration on targeted website, a unique subscriber ID (identity, identity number) will be received Cookie.When so the user reconnects again, this User ID meeting auto-returned, server checks it, really Determine whether it is registered user and has selected automated log on, specific username and password need not be provided thereby using family, so that it may To access the resource on server.It is therein contain User ID cookie be targeted website original cookie.Website The wish of cookie record users can be used.For simply setting, the setting of the page can be directly stored in by website Customization is completed in cookie.However for more complicated customization, a unique identifier only only need to be sent to user by website, By the corresponding page setup of each identifier of the database purchase of server end.

It so, in embodiments of the present invention, then can be for the original of targeted website when client is PC In cookie, the targeted advertisements mark of write-in targeted advertisements data.

Step B210 creates rule according to the cookie of targeted website, creates the original cookie for targeted website, and The original cookie is written into the targeted advertisements mark of the targeted advertisements data.

In addition, in embodiments of the present invention, when client is PC, if in the target webpage of targeted website not In the presence of the original cookie for targeted website currently, then then can rule be created according to the cookie of targeted website, The original cookie for targeted website active user is created in target webpage, and the targeted advertisements of targeted advertisements data are identified Original cookie is written.In embodiments of the present invention, any methods availalbe can be utilized to create original cookie, to this present invention Embodiment is not limited.

It should be noted that in embodiments of the present invention, the purpose of above-mentioned step step A210 and step B210 are one Sample, but for different situations, one of them can be only carried out.

Step 220, in the webpage of client access target website, interface is obtained by cookie and is obtained for target network The original cookie to stand；The client is PC.

The cookie sent by browser is obtained, needs to call the getCookies side of HttpServletRequest Method, this calls the array for returning to Cookie objects, the corresponding value inputted by Cookie headers in HTTP request.For example, can be with By the way that HttpServletRequest.getCookies () is called to obtain Cookie arrays.So, in embodiments of the present invention, Interface can then be obtained by cookie and obtained for the original of targeted website in the webpage of client access target website cookie.Cookie therein obtains interface and includes getCookies () interface.

Step 230, by the original cookie write-ins in the access request of the webpage.

After the original cookie for targeted website is obtained, then original cookie can be written for corresponding web page Access request in.Specifically it can utilize any methods availalbe that original cookie write-ins are directed in the access request of webpage, This embodiment of the present invention is not limited.

Step 240, the access request is sent to targeted website.

In order to obtain targeted advertisements data, then need access request being sent to targeted website, the first clothes of targeted website Business device can obtain original cookie from access request, and original cookie then is forwarded to DSP services by ADX servers Device, so as to obtain the targeted advertisements data that targeted advertisements mark of the DSP servers in original cookie returns.In the present invention In embodiment, it can utilize any methods availalbe or equipment that access request is sent to targeted website, to this embodiment of the present invention It is not limited.

Step 250, the targeted advertisements data that advertisement transaction platform returns are received；The targeted advertisements data are put down by party in request Platform server is back to advertisement transaction platform according to targeted advertisements mark.

Step 260, the targeted advertisements data are shown in the webpage of targeted website.

Moreover, in embodiments of the present invention, it is wide that the target can be written in the original cookie for targeted website Accuse the targeted advertisements mark of data；Alternatively, creating rule according to the cookie of targeted website, create for the original of targeted website Cookie, and the original cookie is written into the targeted advertisements mark of the targeted advertisements data.Also, it is accessed in client During the webpage of targeted website, original cookie of the interface acquisition for targeted website is obtained by cookie；It will be described original Cookie write-ins are in the access request of the webpage；The access request is sent to targeted website.So as to accurate Ground is identified according to targeted advertisements set by user obtains the progress preview of targeted advertisements data, improves the accuracy of live preview.

Embodiment three

With reference to Fig. 3, a kind of step flow chart of ad data live preview method in the embodiment of the present invention is shown.

Step A310 is directed in the cookie tables of targeted website in cookie manages database, it is wide that the target is written Accuse the targeted advertisements mark of data.

User end to server sends request, comprising in requesting method, protocol version, client-side information etc. in request header Hold, these contents are combined in the form of key-value (key-value), our these contents are referred to as http (HyperText Transfer Protocol, hypertext transfer protocol) header (header file).Cookie transmissions are also placed on what is sent in header. Android.webkit.CookieManager is the management class of android cookie, can be encapsulated in client-side information In cookie manager (cookie managers), such system just takes these cookie informations automatically when sending request. Cookie is either obtained or operation is all very convenient, and either Java (a kind of programming language of network-oriented) is still Android (Android) platform has corresponding perfect API (Application programming interface, application program Programming interface).In Android phone, the relevant information of Cookie is stored in/data/data/package_name/ In database/webview.db.Therefore, in embodiments of the present invention, if client is mobile terminal, then Ke Yi For in the cookie tables of targeted website in cookie management databases, the targeted advertisements of write-in targeted advertisements data identify, from And it the setting of selectivity can need to carry out the targeted advertisements data of preview according to demand.Cookie therein manages database packet Include aforementioned/data/data/package_name/database/webview.db.

Step B310 creates rule according to the cookie of targeted website, and establishment is for the original cookie's of targeted website Cookie tables, and the cookie tables are written into the targeted advertisements mark of the targeted advertisements data.

If that the cookie tables for targeted website are not present in cookie manages database, then need according to mesh The cookie for marking website creates rule, creates the cookie tables of the original cookie for targeted website, and then by targeted advertisements The targeted advertisements mark write-in cookie tables of data.Can utilize in embodiments of the present invention any methods availalbe or equipment according to The cookie of targeted website creates rule, creates the cookie tables of the original cookie for targeted website, real to this present invention Example is applied to be not limited.

It should be noted that above-mentioned step A310 and B310 is when client is mobile terminal, creates and preserve Two kinds of situations of targeted advertisements mark, can only carry out one of step.

Step 320, in the webpage of client access target website, pass through the case-based system interface of cookie management services And cookie obtains interface and obtains the original cookie for being directed to targeted website；The client is mobile terminal.

The case-based system interface of cookie management services therein can include CookieManager cm= CookieManager.getInstance (), cookie, which obtain interface, can include String Cookiestr= cm.getCookie(url).So in the webpage of client access target website, then it can pass through calling CookieManager.getInstance () and cm.getCookie (url) function are obtained for the original of targeted website cookie。

Step 330, by the original cookie write-ins in the access request of the webpage.

Step 340, the access request is sent to targeted website.

Step 350, the targeted advertisements data that advertisement transaction platform returns are received；The targeted advertisements data are put down by party in request Platform server is back to advertisement transaction platform according to targeted advertisements mark.

Step 360, the targeted advertisements data are shown in the webpage of targeted website.

It is also similar with the detailed process of same steps in embodiment one to embodiment two in the embodiment of the present invention, herein no longer It repeats.

Moreover, in embodiments of the present invention, the cookie tables of targeted website can be directed in cookie manages database In, the targeted advertisements that the targeted advertisements data are written identify；Alternatively, creating rule according to the cookie of targeted website, create For the cookie tables of the original cookie of targeted website, and will be described in the targeted advertisements mark write-in of the targeted advertisements data Cookie tables.Also, in the webpage of client access target website, by the case-based system interface of cookie management services with And cookie obtains interface and obtains the original cookie for being directed to targeted website；By the original cookie write-ins for the webpage Access request in；The access request is sent to targeted website.So as to accurately wide according to target set by user It accuses mark and obtains the progress preview of targeted advertisements data, improve the accuracy of live preview.

Example IV

With reference to Fig. 4, a kind of step flow chart of ad data live preview method in the embodiment of the present invention is shown.

Step 410, receive it is that advertisement transaction platform server is forwarded in a manner of cookie, obtained by first server Targeted advertisements data targeted advertisements mark；The targeted advertisements mark for the targeted advertisements data that the first server obtains by Client is sent in the webpage for accessing respective objects website.

Step 420, it is identified according to the targeted advertisements, corresponding targeted advertisements data is extracted from advertising database and are returned To the advertisement transaction platform；The targeted advertisements data return to relative client by the advertisement transaction platform and are opened up Show.

Step and the specific execution of similar steps in aforementioned embodiment one and embodiment three in the embodiment of the present invention Process is also similar.Wherein embodiment one to embodiment three is described from client-side process, and the embodiment of the present invention is taken from DSP Business device end is described, and detailed process can be with reference implementation example one to embodiment three, and details are not described herein.

In embodiments of the present invention, can receive it is that advertisement transaction platform server is forwarded in a manner of cookie, pass through The targeted advertisements mark for the targeted advertisements data that first server obtains；The targeted advertisements data that the first server obtains Targeted advertisements mark is sent by client in the webpage for accessing respective objects website；It is identified according to the targeted advertisements, from wide Corresponding targeted advertisements data, which are extracted, in announcement database returns to the advertisement transaction platform；The targeted advertisements data are described Advertisement transaction platform returns to relative client and is shown.Thus it obtains and carries out ad data in the webpage of targeted website Live preview improves the advantageous effect of preview effect.

Embodiment five

With reference to Fig. 5, a kind of step flow chart of ad data live preview method in the embodiment of the present invention is shown.

Step 510, the targeted advertisements data that ad serving client uploads are received.

In order to carry out preview to the targeted advertisements data of ad serving client, then firstly the need of each ad serving of reception The targeted advertisements data that client uploads.Wherein targeted advertisements data can include ad material data, advertising creative data etc. Deng being not limited to this embodiment of the present invention.Moreover, above-mentioned advertising accounts can through the embodiment of the present invention in it is wide Accuse supply client upload targeted advertisements data.

Moreover, ad serving client can upload one or more targeted advertisements data, to this embodiment of the present invention not It is limited.

Step 520, it identifies and is associated for targeted advertisements data generation targeted advertisements.

In order to facilitate the targeted advertisements data for searching progress preview, in embodiments of the present invention, ad serving visitor is being received After the targeted advertisements data that family end uploads, each targeted advertisements data generation targeted advertisements can also be directed to and identify and closed Connection.Specifically generation it can be directed to each mesh while each advertising accounts pass through ad serving client upload targeted advertisements data The targeted advertisements mark of ad data is marked, and establishes and is associated with corresponding targeted advertisements data；It can also be wide by target complete After accusing data upload, random generation either generates the targeted advertisements mark of each targeted advertisements data according to preset rules, and And establish correspondence with corresponding targeted advertisements data；Etc., this embodiment of the present invention is not limited.

Step 530, the relaying cookie that advertisement transaction platform is sent is received；It is wide that the relaying cookie includes the target Accuse the targeted advertisements mark of data；The relaying cookie is by advertisement transaction platform in the advertisement for receiving first server transmission After displaying request, the targeted advertisements in the first cookie in being asked according to the advertising display identify generation；Described One server is the server of targeted website；The advertising display request is by the first server in the visit for receiving client After asking request, the targeted advertisements mark generation in the first cookie in the access request.

In embodiments of the present invention, ADX servers can receive the first server by targeted website with cookie's The targeted advertisements mark that mode is sent.Specific ADX servers can receive the advertising display request of first server transmission, Advertising display therein is asked by first server after the access request of client is received, and first in access request Targeted advertisements mark generation in cookie.

So ADX can be asked after the advertising display request of first server transmission is received according to advertising display In the first cookie in targeted advertisements mark generation relaying cookie, then by relaying cookie be sent to DSP service Device.

Step 540, it is identified according to the targeted advertisements, corresponding targeted advertisements data is extracted from advertising database and are returned To the advertisement transaction platform；The targeted advertisements data return to relative client by the advertisement transaction platform and are opened up Show.

DSP servers can then identify after relaying cookie is received according to the targeted advertisements in relaying cookie, Targeted advertisements data corresponding with targeted advertisements mark are extracted from advertising database and return to advertisement transaction platform, then advertisement The targeted advertisements data received further can be back to corresponding client by transaction platform, to be accessed in the client Targeted website webpage in carry out preview displaying.

Step 550, it is recorded for the recycle time of targeted advertisements mark.

In practical applications, if for a certain targeted advertisements data preview, then no longer it can be carried out Preview again；It, will not be to the targeted advertisements if either crossing preset times for a certain targeted advertisements data preview Data carry out preview again.It so in embodiments of the present invention, can be with for the preview number of accurate recording targeted advertisements data Identified according to targeted advertisements, extracted from advertising database corresponding targeted advertisements data return to advertisement transaction platform it Afterwards, it is recorded for the recycle time of the corresponding targeted advertisements mark of the targeted advertisements data.

Moreover, in embodiments of the present invention, the targeted advertisements data of ad serving client upload can also be received；For The targeted advertisements data generation targeted advertisements are identified and are associated.So as to improve targeted advertisements mark and targeted advertisements data Between correspondence accuracy.

In addition, being identified according to targeted advertisements, corresponding targeted advertisements data are extracted from advertising database and return to institute After stating advertisement transaction platform, the recycle time that can also be directed to targeted advertisements mark is recorded, so as to real-time update Record the preview number of each targeted advertisements data.

Step in the embodiment of the present invention was performed with the specific of similar steps in aforementioned embodiment one to example IV Journey is also similar, and details are not described herein.

For embodiment of the method, in order to be briefly described, therefore it is all expressed as to a series of combination of actions, but this field Technical staff should know that the embodiment of the present invention is not limited by described sequence of movement, because implementing according to the present invention Example, certain steps may be used other sequences or are carried out at the same time.Secondly, those skilled in the art should also know, specification Described in embodiment belong to preferred embodiment, necessary to the involved action not necessarily embodiment of the present invention.

Embodiment six

A kind of ad data live preview device provided in an embodiment of the present invention is discussed in detail.

With reference to Fig. 6, a kind of structure diagram of ad data live preview device in the embodiment of the present invention is shown.

Targeted advertisements identify sending module 610, in the webpage of client access target website, by targeted advertisements number According to targeted advertisements mark be sent to targeted website；The targeted advertisements mark is passed through by the first server of the targeted website Advertisement transaction platform server is transmitted to party in request's Platform Server in a manner of cookie.

Targeted advertisements data reception module 620, for receiving the targeted advertisements data of advertisement transaction platform return；The mesh Mark ad data is back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark.

Targeted advertisements data display module 630, for the targeted advertisements data to be shown in the webpage of targeted website.

Embodiment seven

With reference to Fig. 7, a kind of structure diagram of ad data live preview device in the embodiment of the present invention is shown.

First object advertisement and identifier writing module 710, in the original cookie for targeted website, described in write-in The targeted advertisements mark of targeted advertisements data.

Alternatively, the second targeted advertisements identify writing module 720, for creating rule, wound according to the cookie of targeted website The original cookie for targeted website is built, and the targeted advertisements mark write-in of the targeted advertisements data is described original cookie。

Targeted advertisements identify sending module 730, in the webpage of client access target website, by targeted advertisements number According to targeted advertisements mark be sent to targeted website；The targeted advertisements mark is passed through by the first server of the targeted website Advertisement transaction platform server is transmitted to party in request's Platform Server in a manner of cookie.

Optionally, in embodiments of the present invention, the targeted advertisements mark sending module 730, can further include：

First original cookie acquisition submodules 731, in the webpage of client access target website, passing through Cookie obtains interface and obtains the original cookie for being directed to targeted website.

Submodule 732 is written in original cookie, for the original cookie write-ins to be asked for the access of the webpage In asking.

Access request sending submodule 733, for the access request to be sent to targeted website.

Targeted advertisements data reception module 740, for receiving the targeted advertisements data of advertisement transaction platform return；The mesh Mark ad data is back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark.

Targeted advertisements data display module 750, for the targeted advertisements data to be shown in the webpage of targeted website.

Embodiment eight

With reference to Fig. 8, a kind of structure diagram of ad data live preview device in the embodiment of the present invention is shown.

Third targeted advertisements identify writing module 810, for being directed to targeted website in cookie management databases In cookie tables, the targeted advertisements mark of the targeted advertisements data is written.

Alternatively, the 4th targeted advertisements identify writing module 820, for creating rule, wound according to the cookie of targeted website The cookie tables of the original cookie for targeted website are built, and institute is written into the targeted advertisements mark of the targeted advertisements data State cookie tables.

Targeted advertisements identify sending module 830, in the webpage of client access target website, by targeted advertisements number According to targeted advertisements mark be sent to targeted website；The targeted advertisements mark is passed through by the first server of the targeted website Advertisement transaction platform server is transmitted to party in request's Platform Server in a manner of cookie.

Optionally, in embodiments of the present invention, the targeted advertisements mark sending module 830, can further include：

Second original cookie acquisition submodules 831, in the webpage of client access target website, passing through The case-based system interface and cookie of cookie management services obtain interface and obtain the original cookie for being directed to targeted website.

Submodule 832 is written in original cookie, for the original cookie write-ins to be asked for the access of the webpage In asking.

Access request sending submodule 833, for the access request to be sent to targeted website.

Targeted advertisements data reception module 840, for receiving the targeted advertisements data of advertisement transaction platform return；The mesh Mark ad data is back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark.

Targeted advertisements data display module 850, for the targeted advertisements data to be shown in the webpage of targeted website.

Embodiment nine

With reference to Fig. 9, a kind of structure diagram of ad data live preview device in the embodiment of the present invention is shown.

Targeted advertisements identify receiving module 910, are forwarded in a manner of cookie for receiving advertisement transaction platform server , by first server obtain targeted advertisements data targeted advertisements identify；The target that the first server obtains is wide The targeted advertisements mark for accusing data is sent by client in the webpage for accessing respective objects website.

Targeted advertisements data transmission blocks 920 for being identified according to the targeted advertisements, extract phase from advertising database The targeted advertisements data answered return to the advertisement transaction platform；The targeted advertisements data are returned by the advertisement transaction platform It is shown to relative client.

Embodiment ten

With reference to Figure 10, a kind of structure diagram of ad data live preview device in the embodiment of the present invention is shown.

Targeted advertisements data uploading module 1010, for receiving the targeted advertisements data of ad serving client upload.

Targeted advertisements identify relating module 1020, go forward side by side for being directed to the targeted advertisements data generation targeted advertisements mark Row association.

Targeted advertisements identify receiving module 1030, are forwarded in a manner of cookie for receiving advertisement transaction platform server , by first server obtain targeted advertisements data targeted advertisements identify；The target that the first server obtains is wide The targeted advertisements mark for accusing data is sent by client in the webpage for accessing respective objects website.

Optionally, in embodiments of the present invention, the targeted advertisements mark receiving module 1030, can further include：

Cookie receiving submodules 1031 are relayed, for receiving the relaying cookie of advertisement transaction platform transmission；In described The targeted advertisements for including the targeted advertisements data after cookie identify；The relaying cookie is being received by advertisement transaction platform After the advertising display request sent to first server, the mesh in the first cookie in being asked according to the advertising display Mark advertisement and identifier generation；The first server is the server of targeted website；The advertising display request is taken by described first Device be engaged in after the access request of client is received, the targeted advertisements mark in the first cookie in the access request Generation.

Targeted advertisements data transmission blocks 1040 for being identified according to the targeted advertisements, are extracted from advertising database Corresponding targeted advertisements data return to the advertisement transaction platform；The targeted advertisements data are returned by the advertisement transaction platform It is shown back to relative client.

Recycle time logging modle 1050, the recycle time for being directed to the targeted advertisements mark are recorded.

Embodiment 11

A kind of ad data live preview system provided in an embodiment of the present invention is discussed in detail.

With reference to Figure 11, a kind of structure diagram of ad data live preview system in the embodiment of the present invention is shown.

The system comprises：Client 1110, the first server of targeted website 1120, advertisement transaction platform server 1130th, party in request's Platform Server 1140.

Wherein, the client 1110, including：

Targeted advertisements identify sending module 1111, in the webpage of client access target website, by targeted advertisements The targeted advertisements mark of data is sent to targeted website；The targeted advertisements mark is led to by the first server of the targeted website It crosses advertisement transaction platform server and party in request's Platform Server is transmitted in a manner of cookie.

Targeted advertisements data reception module 1112, for receiving the targeted advertisements data of advertisement transaction platform return；It is described Targeted advertisements data are back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark.

Targeted advertisements data display module 1113, for the targeted advertisements data to be opened up in the webpage of targeted website Show.

The first server 1120 of the targeted website, including：

Targeted advertisements identify receiving module 1121, are forwarded in a manner of cookie for receiving advertisement transaction platform server , by first server obtain targeted advertisements data targeted advertisements identify；The target that the first server obtains is wide The targeted advertisements mark for accusing data is sent by client in the webpage for accessing respective objects website.

Targeted advertisements data transmission blocks 1122 for being identified according to the targeted advertisements, are extracted from advertising database Corresponding targeted advertisements data return to the advertisement transaction platform；The targeted advertisements data are returned by the advertisement transaction platform It is shown back to relative client.

For device embodiment, since it is basicly similar to embodiment of the method, so description is fairly simple, it is related Part illustrates referring to the part of embodiment of the method.

Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair Bright preferred forms.

In the specification provided in this place, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention Example can be put into practice without these specific details.In some instances, well known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of each inventive aspect, Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor Shield the present invention claims the more features of feature than being expressly recited in each claim.More precisely, as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim is in itself Separate embodiments all as the present invention.

Those skilled in the art, which are appreciated that, to carry out adaptively the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.It can be the module or list in embodiment Member or component be combined into a module or unit or component and can be divided into addition multiple submodule or subelement or Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it may be used any Combination is disclosed to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so to appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification is (including adjoint power Profit requirement, abstract and attached drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation It replaces.

In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments In included certain features rather than other feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed One of meaning mode can use in any combination.

The all parts embodiment of the present invention can be with hardware realization or to be run on one or more processor Software module realize or realized with combination thereof.It will be understood by those of skill in the art that it can use in practice Microprocessor or digital signal processor (DSP) are according to embodiments of the present invention to realizeAd data live previewIn equipment Some or all components some or all functions.The present invention is also implemented as performing side as described herein The some or all equipment or program of device (for example, computer program and computer program product) of method.It is such Realizing the program of the present invention can may be stored on the computer-readable medium or can have the shape of one or more signal Formula.Such signal can be downloaded from internet website to be obtained either providing or with any other shape on carrier signal Formula provides.

It should be noted that the present invention will be described rather than limits the invention, and ability for above-described embodiment Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference mark between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any sequence.These words can be explained and run after fame Claim.

This application discloses A1, a kind of ad data live preview method, including：

The targeted advertisements data are shown in the webpage of targeted website.

A2, the method as described in A1, it is described when the client is PC, it is described in client access target net During the webpage stood, before the targeted advertisements of targeted advertisements data are identified the step of being sent to targeted website, further include：

A3, the method as described in A2, it is described in the webpage of client access target website, by the mesh of targeted advertisements data The step of mark advertisement and identifier is sent to targeted website, including：

By the original cookie write-ins in the access request of the webpage；

The access request is sent to targeted website.

A4, the method as described in A1, it is described in client access target website when the client is mobile terminal During webpage, before the targeted advertisements of targeted advertisements data are identified the step of being sent to targeted website, further include：

A5, the method as described in A4, it is described in the webpage of client access target website, by the mesh of targeted advertisements data The step of mark advertisement and identifier is sent to targeted website, including：

By the original cookie write-ins in the access request of the webpage；

The access request is sent to targeted website.

Disclosed herein as well is B6, a kind of ad data live preview method, including：

B7, the method as described in B6, receive it is that advertisement transaction platform server is forwarded in a manner of cookie, by the The targeted advertisements mark for the targeted advertisements data that one server obtains；The mesh for the targeted advertisements data that the first server obtains Before the step of mark advertisement and identifier is sent by client in the webpage for accessing respective objects website, further include：

Receive the targeted advertisements data that ad serving client uploads；

B8, the method as described in B6, it is described receive advertisement transaction platform server forwarded in a manner of cookie, pass through The targeted advertisements mark for the targeted advertisements data that first server obtains；The targeted advertisements data that the first server obtains The step of targeted advertisements mark is sent by client in the webpage for accessing respective objects website, including：

B9, the method as described in B6, it is described to be identified according to the targeted advertisements, corresponding mesh is extracted from advertising database After the step of mark ad data returns to the advertisement transaction platform, further include：

It is recorded for the recycle time of targeted advertisements mark.

Disclosed herein as well is C10, a kind of ad data live preview device, including：

C11, the device as described in C10, it is described when the client is PC, it identifies and sends out in the targeted advertisements Before sending module, further include：

C12, the device as described in C11, the targeted advertisements identify sending module, including：

C13, the device as described in C10 when the client is mobile terminal, identifies in the targeted advertisements and send mould Before block, further include：

C14, the device as described in C13, the targeted advertisements identify sending module, including：

Disclosed herein as well is D15, a kind of ad data live preview device, including：

D16, the device as described in D15 before the targeted advertisements identify receiving module, further include：

D17, the device as described in D15, the targeted advertisements identify receiving module, including：

D18, the device as described in D15 after the targeted advertisements data transmission blocks, further include：

Disclosed herein as well is E19, a kind of ad data live preview system, including：Client, the first of targeted website Server, advertisement transaction platform server, party in request's Platform Server；

The client, including：

The first server of the targeted website, including：

Claims

1. a kind of ad data live preview method, including：

In the webpage of client access target website, the targeted advertisements mark of targeted advertisements data is sent to targeted website； The targeted advertisements mark is by the first server of the targeted website by advertisement transaction platform server with the side of cookie Formula is transmitted to party in request's Platform Server；

Receive the targeted advertisements data that advertisement transaction platform returns；The targeted advertisements data by party in request's Platform Server according to The targeted advertisements mark is back to advertisement transaction platform；

The targeted advertisements data are shown in the webpage of targeted website.

2. according to the method described in claim 1, it is characterized in that, it is described when the client be PC when, it is described During the webpage of client access target website, the step of targeted advertisements of targeted advertisements data mark is sent to targeted website it Before, it further includes：

Alternatively, creating rule according to the cookie of targeted website, the original cookie for targeted website is created, and by the mesh The original cookie is written in the targeted advertisements mark for marking ad data.

3. according to the method described in claim 2, it is characterized in that, described in the webpage of client access target website, general The step of targeted advertisements mark of targeted advertisements data is sent to targeted website, including：

By the original cookie write-ins in the access request of the webpage；

The access request is sent to targeted website.

4. according to the method described in claim 1, it is characterized in that, when the client be mobile terminal when, it is described in client When holding the webpage of access target website, before the targeted advertisements of targeted advertisements data are identified the step of being sent to targeted website, It further includes：

In cookie tables in cookie manages database for targeted website, the target that the targeted advertisements data are written is wide Accuse mark；

Alternatively, creating rule according to the cookie of targeted website, the cookie tables of the original cookie for targeted website are created, And the cookie tables are written into the targeted advertisements mark of the targeted advertisements data.

5. according to the method described in claim 4, it is characterized in that, described in the webpage of client access target website, general The step of targeted advertisements mark of targeted advertisements data is sent to targeted website, including：

In the webpage of client access target website, obtained by the case-based system interface and cookie of cookie management services Interface is taken to obtain the original cookie for targeted website；

By the original cookie write-ins in the access request of the webpage；

The access request is sent to targeted website.

6. a kind of ad data live preview method, including：

Receive targeted advertisements number that advertisement transaction platform server is forwarded in a manner of cookie, being obtained by first server According to targeted advertisements identify；The targeted advertisements mark for the targeted advertisements data that the first server obtains is being accessed by client It is sent during the webpage of respective objects website；

It is identified according to the targeted advertisements, corresponding targeted advertisements data is extracted from advertising database and return to the advertisement friendship Easy platform；The targeted advertisements data return to relative client by the advertisement transaction platform and are shown.

7. according to the method described in claim 6, it is characterized in that, receiving advertisement transaction platform server with the side of cookie The targeted advertisements of targeted advertisements data mark that formula forwards, being obtained by first server；What the first server obtained Before the step of targeted advertisements mark of targeted advertisements data is sent by client in the webpage for accessing respective objects website, also Including：

Receive the targeted advertisements data that ad serving client uploads；

8. a kind of ad data live preview device, including：

Targeted advertisements identify sending module, in the webpage of client access target website, by the mesh of targeted advertisements data Mark advertisement and identifier is sent to targeted website；The targeted advertisements mark is handed over by the first server of the targeted website by advertisement Easy Platform Server is transmitted to party in request's Platform Server in a manner of cookie；

Targeted advertisements data reception module, for receiving the targeted advertisements data of advertisement transaction platform return；The targeted advertisements Data are back to advertisement transaction platform by party in request's Platform Server according to targeted advertisements mark；

9. a kind of ad data live preview device, including：

Targeted advertisements identify receiving module, for receive it is that advertisement transaction platform server is forwarded in a manner of cookie, pass through The targeted advertisements mark for the targeted advertisements data that first server obtains；The targeted advertisements data that the first server obtains Targeted advertisements mark is sent by client in the webpage for accessing respective objects website；

Targeted advertisements data transmission blocks for being identified according to the targeted advertisements, extract corresponding mesh from advertising database Mark ad data returns to the advertisement transaction platform；The targeted advertisements data are returned to accordingly by the advertisement transaction platform Client is shown.

10. a kind of ad data live preview system, including：Client, the first server of targeted website, advertisement transaction platform Server, party in request's Platform Server；

The client, including：

The first server of the targeted website, including：