CN103400292A - Message advertising method and device - Google Patents
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- CN103400292A CN103400292A CN2013103763166A CN201310376316A CN103400292A CN 103400292 A CN103400292 A CN 103400292A CN 2013103763166 A CN2013103763166 A CN 2013103763166A CN 201310376316 A CN201310376316 A CN 201310376316A CN 103400292 A CN103400292 A CN 103400292A
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Abstract
The invention is applicable to the field of content forwarding of social media and provides a message advertising method and a message advertising device. The method comprises the following steps that a message supplier platform receives a recommendation message of at least one message transmitter, wherein information in the recommendation message comprises a user identifier of the message transmitter, a user identifier of a message receiver and a message identifier of the recommended object; the message supplier platform establishes a mapping relationship between the message identifier carried in one or more recommendation messages and the user identifier of the message receiver; the message supplier platform receives a message request transmitted by a message receiving terminal; the message supplier platform finds the user identifier of the message receiver carried in the message request in the mapping relation table and acquires one or more message identifiers recommended to the message receiver; the message supplier platform receives bidding response fed back by a message demand-side server and selects messages for the message receiver according to the bidding response.
Description
Technical field
The content that the invention belongs to social media forwards field, relates in particular to a kind of transmission of news method and device.
Background technology
In recent years, social media develop rapidly on internet and mobile Internet, and the message of its propagation has become the important content of people's view Internet.
Social media comprise social network services (Social Networking Services, SNS) social networks, blog, content and video sharing, community and microblogging etc., have the advantages that to allow the user to write, share, estimate, discuss, communicate with each other.The online page of the service-creation that the user can use social media to provide, deliver content, self-description, respond other users' the page, and become mutually the good friend, keep in touch with existing good friend and get to know new good friend.Social media change contents production and the circulation way of media, social media network operator is also constantly excavating the advertisement value of social media: such as, utilize user profile abundant in social media, from factors such as user's attribute, interest, place, states, carry out targetedly the delivery of marketing message, make marketing more accurate, thereby can provide accurately, reliable message is to the user, promote the user and experience, bring better marketing effectiveness also for simultaneously data publish side.
The advertising method of existing a kind of message is good friend's relation of utilizing in social media, namely utilizes user in the social networks business as the transmission of news person, and the blazer gives message push his some or all good friends.Such as in social network sites, certain message is transmitted to three good friends.Although the effect based on friend recommendation message is fine,, if a plurality of blazer pushes the message in same message or same object field to same recipient, will take unnecessary floating resources, cause the waste of resource.
Summary of the invention
The embodiment of the present invention provides a kind of transmission of news method and device, solves the wasting of resources problem that exists in existing message propagation process.
One aspect of the present invention provides a kind of transmission of news method, comprising:
Message supplying party platform receives at least one message sender's recommendation message, and the information that described recommendation message comprises has: the message identifier of message sender's user ID, the user ID of message recipient and recommended object; Message supplying party platform is set up mapping relations with the message identifier of carrying in one or more recommendation message and the user ID of message recipient; The message request that message supplying party platform receipt message receiving terminal sends; Message supplying party platform is searched the user ID of the message recipient that carries in described message request in the mapping relations table, and obtains recommended one or more message identifier to this message recipient; Send bid request to one or more message demand sides server that described one or more message identifier correspond to; Message supplying party platform receives the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, selects message.
In the possible implementation of the first in conjunction with first aspect, described message supplying party platform is set up mapping relations with the message identifier of carrying in one or more recommendation message and the user ID of message recipient, specifically comprise: message supplying party platform is divided into a group with one or more recommendation message, and described each recommendation message that is divided into a group includes the user ID of identical message recipient; Each message identifier in the user ID of message recipient and same group is set up mapping relations.
After in conjunction with first aspect or the first possibility in conjunction with first aspect, there is the possible implementation of the second, if message supplying party platform is provided with the condition for validity of recommendation message, described method, also comprise: message supplying party platform judges whether described recommendation message appoints so effectively, if described recommendation message is invalid, the relevant information of this recommendation message that records in the mapping relations table of deletion message supplying party platform.
After the possibility of the second in conjunction with first aspect, there is the third possible implementation, the condition for validity of described recommendation message comprises, effective impressions of the term of validity of message and message, describedly judge whether described recommendation message is still effective, specifically comprise: the time that the message supplying party described recommendation message of platform judgement is preserved, over after the term of validity, is deleted the relevant information of this recommendation message that records in the mapping relations table of message supplying party platform; Perhaps, after message supplying party platform has carried out the input of effective degree for the message of this recommendation, delete the relevant information of this recommendation message that records in the mapping relations table of message supplying party platform.
The present invention provides a kind of transmission of news method in second aspect, comprising:
Message supplying party platform receives at least one message sender's recommendation message, and the information that described recommendation message comprises has: the message identifier of message sender's user ID, the user ID of message recipient and recommended object; Message supplying party platform is set up mapping relations with the message identifier of carrying in one or more recommendation message, sender of the message's user ID and the user ID of message recipient; In setting up the mapping relations process, when if message supplying party platform confirms to have one or more message senders to recommend identical message identifier to same message recipient, integrate the relevant information in described one or more message senders' recommendation message, and be updated in the mapping relations table; The platform receipt message recipient's of message supplying party message request, confirm in the mapping relations table recommendation message after user ID to the message recipient that carries in should message request has integration; The relevant information of the recommendation message of integration is carried in a piece of news response and returns to message recipient.
In the possible implementation of the first in conjunction with second aspect, the relevant information of the described recommendation message that will integrate is carried in a piece of news response and returns to message recipient, specifically comprise: message supplying party platform, according to the message identifier that comprises in the recommendation message of integrating, obtains the corresponding message content of described message identifier; The user ID of one or more message senders' of integrating user ID, message recipient and described message content are carried in a piece of news response and return to message recipient.
After the possibility of the first in conjunction with second aspect or second aspect, exist in the possible implementation of the second, the described one or more message senders' of described integration recommendation message, specifically comprise: message supplying party platform confirms have one or more message senders to send recommendation message to same message recipient, and carries identical message identifier in described recommendation message; Message supplying party platform is integrated described one or more message senders' user ID, and described being integrated into according to described each user ID generates user ID list, and the user ID list after integrating and described message identifier are set up mapping relations.
After the possible implementation of the second of the possibility of the first in conjunction with second aspect, second aspect or second aspect, have the third possible implementation, also will judge before carrying out described integration: whether the corresponding message recipient of one or more recommendation message to be integrated is in network connection state; And just carry out described integration process while being in off-state judgment result is that.
The present invention provides a kind of transmission of news device in the third aspect, comprising:
The recommendation message receiving element, for the recommendation message that receives at least one message sender; Mapping relations are set up unit, are used for the message identifier that one or more recommendation message are carried and the user ID of message recipient and set up mapping relations; The message request receiving element, be used for the message request that the receipt message recipient sends; Search unit, the user ID of the message recipient that message supplying party platform carries search described message request in described mapping relations table in, and obtain recommended one or more message identifier to this message recipient; Message bid request unit, be used for sending bid request to one or more message demand sides server that described one or more message identifier correspond to; The message selected cell, be used for message supplying party platform and receive the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, select message.
In the possible implementation of the first in conjunction with the third aspect, described mapping relations are set up unit and specifically are used for: message supplying party platform is divided into a group with one or more recommendation message, and described each recommendation message that is divided into a group includes the user ID of identical message recipient; Each message identifier in the user ID of message recipient and same group is set up mapping relations.
After the possible implementation of the first in conjunction with the third aspect or the third aspect, there is the possible implementation of the second, message supplying party platform is provided with the condition for validity of recommendation message, described transmission of news device comprises: delete cells, be used for judging whether described recommendation message appoints so effectively, if described recommendation message is invalid, the relevant information of this recommendation message that records in the mapping relations table of deletion message supplying party platform.
The present invention provides a kind of transmission of news device in fourth aspect, comprising:
The recommendation message receiving element, for the recommendation message that receives at least one message sender; Mapping relations are set up unit, are used for message identifier, sender of the message's user ID and the user ID of message recipient that one or more recommendation message are carried are set up mapping relations; Described mapping relations are set up unit and are also comprised integral unit; Described integral unit, be used for setting up the mapping relations process, if while confirming to have one or more message senders to recommend identical message identifier to same message recipient, integrate the relevant information in described one or more message senders' recommendation message, and be updated in the mapping relations table; The message request processing unit, be used for receipt message recipient's message request, confirms in the mapping relations table recommendation message after user ID to the message recipient that carries in should message request has integration; The recommendation message of integrating is carried in a piece of news response and returns to message recipient.
In the possible implementation of the first in conjunction with fourth aspect, described integral unit specifically comprises: confirmation unit, be used for confirming have one or more message senders to send recommendation message to same message recipient, and carry identical message identifier in described recommendation message; The user ID integral unit, be used for message supplying party platform described one or more message senders' user ID integrated, and described being integrated into according to described each user ID generates the user ID list; , described mapping relations are set up unit, and user ID and described message identifier after integrating are set up mapping relations.
In the embodiment of the present invention, due to pre-stored each message sender's recommendation message, therefore the message in same message or same object field can be done further integration or the processing of bidding, thereby reduced the transmission of repetition message in the network or high similarity message, saved floating resources.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, below will the accompanying drawing of required use in the embodiment of the present invention be briefly described, apparently, below described accompanying drawing be only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the process flow diagram of a kind of transmission of news method of providing of first embodiment of the invention;
Fig. 2 is the interaction figure of a kind of transmission of news method of providing of second embodiment of the invention;
Fig. 3 is the process flow diagram of the another kind of transmission of news method that provides of third embodiment of the invention;
Fig. 4 is the particular flow sheet of a kind of transmission of news method of providing of fourth embodiment of the invention;
Fig. 5 is the schematic diagram that concerns of the message sender that provides of fifth embodiment of the invention and message recipient;
Fig. 6 is the structural drawing of the advertising device of a kind of message of providing of sixth embodiment of the invention;
Fig. 7 is the structural drawing of the advertising device of the another kind of message that provides of seventh embodiment of the invention.
Embodiment
, in order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
In the embodiment of the present invention, Advertisement supply side's platform receives the also configuration information of storing message blazer to message, after the ad-request that receives the message recipient triggering, the configuration information of message to storage is filtered, obtain the message after filtration, the message that will obtain is finally thrown in to message recipient again.
, for technical solutions according to the invention are described, below by specific embodiment, describe.
Embodiment one:
Fig. 1 shows the process flow diagram of the advertising method of a kind of message that first embodiment of the invention provides, and details are as follows:
Step S101, message supplying party platform receive at least one message sender's recommendation message.
The information that described recommendation message comprises has: the message identifier of message sender's user ID, the user ID of message recipient and recommended object;
In the present embodiment, the message sender browses the content in social network sites, selects its interested message (as the commercial content advertisement) to recommend its good friend in social network sites.Wherein, the good friend of recommended message is also referred to as message recipient.For example, the purpose of sharing in order to reach message, the message sender chooses and wishes the ad content of recommending, and select one or more good friends that will recommend in the buddy list of social network sites, then the message propagation terminal sends recommendation message to message supplying party platform, perhaps to social network sites, send recommendation message, then by social network sites, be transmitted to message supplying party platform.
Wherein, described recommendation message comprises the user ID of one or more message identifier, one or more message recipients, can preferably can also comprise: message sender's user ID, condition for validity.Described condition for validity comprises: effective impressions of the term of validity of message and message.
Step S102, message supplying party platform set up mapping relations with the message identifier of carrying in one or more recommendation message and the user ID of message recipient.
In this step, message supplying party platform is divided into a group with one or more recommendation message, and described each recommendation message that is divided into a group includes the user ID of identical message recipient; Each message identifier in the user ID of message recipient and same group is set up mapping relations, and with the mapping relations sheet form, store.
The message request that step S103, message supplying party platform receipt message receiving terminal send.
In this step, when one of message recipient access comprises the page of showing message (as social advertisement position), and the ad-request that will comprise the user ID of message recipient sends to message supplying party platform.
Step S104, message supplying party platform are searched the user ID of the message recipient that carries in described message request in the mapping relations table, and obtain recommended one or more message identifier to this message recipient.
After message supplying party platform receives message request, according to the user ID of the message recipient that carries in described message request, search one or more message identifier of associated from the mapping relations table of the recommendation message of storage.
Step S105, one or more message demand sides server sends bid request to described one or more message identifier correspond to.
In this step, message supplying party platform sends bid request to finding the corresponding one or more message demand sides of message identifier server, this bid request comprises current message digit information and/or the relation of message sender and message recipient, is used for generating the reference factor of bidding as party in request's server.Described message digit information is the positional information that message can be demonstrated, and comprising: show the site information of message, be used for the chat tool information of showing the window position information of message or showing message etc. in webpage.
Step S106, message supplying party platform receive the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, select message.
The described response message of bidding comprises the price of bidding and the address of message; Message supplying party platform is that the message that message recipient is selected can be the address of message or the content of message.
In the present embodiment, the height that message supplying party platform is bidded according to each message demand side's server usually selects to send to the message (as ad content) of message recipient.
In the present embodiment, the message content that the website that message supplying party platform is logined by message recipient will obtain sends to this message recipient; Perhaps, message supplying party platform directly directly sends to the message sink terminal with recommended message content.
Preferably, response also comprises message sender's user ID if bid, after step S106, also comprise the steps: the user ID of message supplying party platform according to the message sender who carries in the response of bidding of selecting, reward described message sender's user corresponding to user ID.In this step, the content of award can be integration, gift etc.By this preferred step, provide award to the message sender, encourage this message sender's message to forward behavior, thereby be conducive to improve the forward rate of message.
Preferably, when message supplying party platform is provided with the condition for validity of recommendation message, after having showed recommended message, also comprise the steps: that message supplying party platform judges whether described recommendation message appoints so effectively, if described recommendation message is invalid, the relevant information of this recommendation message that records in the mapping relations table of deletion message supplying party platform.Thereby reach saving resource, improve resource utilization.
In embodiments of the present invention, message supplying party platform receives the also configuration information of storing message blazer to message, after the message request that receives the message recipient transmission, obtain the corresponding party in request of the message identifier of for follow-up participation, bidding server according to the mapping relations table of recommendation message, and the message of selecting to recommend according to the response of bidding of each party in request's server returns to the message sink terminal.Thereby reduced the waste of resource, thereby improved the probability that message is effectively adopted.
Embodiment two:
Fig. 2 shows the interaction figure of a kind of transmission of news method that first embodiment of the invention provides.In the present embodiment, recommendation message can be product advertising, topical news, object video etc.; The message sink terminal can be mobile phone terminal, net book, PC, hand-held portable devices etc., does not make particular determination herein.Message supplying party platform shows as Advertisement supply side's platform in the present embodiment, and server performance in message demand side's is want advertisement side's server.Than embodiment one, the present embodiment more lays particular emphasis on from the message sink end side and writes, and those skilled in the art are easy to find out, embodiment two is based on and states on the basis of embodiment one.Details are as follows for described interaction figure:
Step 201, message sink terminal send browse request to social network sites.
In this step, when message recipient logs in social network sites, by the message sink terminal, send a browse request to this social network sites.
Step 202, social network sites return to the content of pages of social network sites to the message sink terminal according to the browse request that receives.
Step 203, message recipient send ad-request by the browser on the message sink terminal to Advertisement supply side's platform.
In this step, the request message of message recipient is embodied in: the ad-request that message recipient sends by the browser on the message sink terminal.
Optionally, the ad-request in step 203 can be also to send to Advertisement supply side's platform to realize by social network sites.After also having introduced the expansion scheme of social network sites in embodiment one, this optional scheme equally also goes for the expansion scheme of this embodiment one.
Step 204, Advertisement supply side's platform after receiving ad-request, are searched one or more advertisement and identifier that is associated with the user ID of described message recipient from the mapping relations table of recommendation message.
In the present embodiment, the message identifier in embodiment one is embodied in advertisement and identifier.
Step 205, Advertisement supply side's platform, according to described one or more advertisement and identifier that finds, are determined the one or more want advertisement sides server corresponding with described each advertisement and identifier; And to each want advertisement side's server of determining, send bid request.
Preferably, go back carrying advertisement position information and message sender's user ID in described bid request, described advertisement is that information is the important references factor that party in request's server is bidded.
Step 206, want advertisement side's server send the advertisement bidding response message to Advertisement supply side's platform.
Described advertisement bidding response message comprises the address (or content of advertisement) of advertisement bidding, advertisement, message sender's user ID.
Step 207, message supplying party platform receive the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, select ad content.
In the present embodiment, after Advertisement supply side's platform receives the response of one or more advertisement biddings, optimize the corresponding ad content of response of bidding according to the selection strategy of its inside from the advertisement bidding response message that receives and send to message recipient.The selection strategy of platform inside, Advertisement supply side comprises: the processing of the response of bidding can make the advertising income of Advertisement supply side's platform the highest; Perhaps, consider according to the factor of bidding, message sender and message recipient relation factor the ad content that decides selection; The hobby etc. that optionally, can also comprise message recipient in the factor of above-mentioned reference.
Simultaneously, in order to encourage the user, Advertisement supply side's platform can record the user ID of the message sender in the response message of bidding of choosing, in order to give the certain award of this message sender.The present embodiment is distinguished the function of Advertisement supply side's platform and want advertisement side's server, and certainly, Advertisement supply side also can gather the function of want advertisement side's server, is not construed as limiting herein.
Embodiment three:
The present invention is in order to solve the wasting of resources problem that exists in existing message propagation, another kind of message propagating method is provided, the scope that this method was suitable for and embodiment one and embodiment two have certain difference, and this method is more suitable for its flow process in good friend's platform and as shown in Figure 3, specifically comprises:
Step 301, message supplying party platform receive at least one message sender's recommendation message.
The information that described recommendation message comprises has: the message identifier of message sender's user ID, the user ID of message recipient and recommended object.
Step 303, in setting up the mapping relations process,, if when message supplying party platform confirms to have one or more message senders to recommend identical message identifier to same message recipient, integrate described one or more message senders' recommendation message.
Concrete, message supplying party platform confirms have one or more message senders to send recommendation message to same message recipient, and carries identical message identifier in described recommendation message; Message supplying party platform is integrated described one or more message senders' user ID, and described being integrated into according to described each user ID generates user ID list, and the user ID list after integrating and described message identifier are set up mapping relations.
Preferably, this integration process is based upon in the not online situation of message recipient, message supplying party platform can this section message recipient is online during in, be derived from different message senders, recommend the recommendation message of this message recipient and integrate, described recommendation message also will meet and comprises identical message content.
Step 304, the platform receipt message recipient's of message supplying party message request, confirm in the mapping relations table that user ID to the message recipient that carries in should message request has the relevant information of the recommendation message after integration.
The relevant information of step 305, the recommendation message that will integrate is carried in a piece of news response and returns to message recipient.
Concrete, message supplying party platform, according to the message identifier that comprises in the recommendation message of integrating, obtains the corresponding message content of described message identifier; The user ID of the user ID of the one or more message senders in the recommendation message of integrating, message recipient and described message content are carried in a piece of news response and return to message recipient.
Concrete message recipient after receiving above-mentioned message response, can be showed this message content, and in the other user ID (or user name) of showing the one or more message senders after integrating of message content.
The present embodiment provides a kind of mode of integrating recommendation message, to may integrate from the identical message content of a plurality of different friend recommendations in microblogging, Renren Network or good friend's net, so, the transmission of not only having simplified network data has also improved the efficiency of user's obtaining information amount.
Embodiment four:
In order more clearly to describe the generation of recommendation message, and the relation between message sender and message recipient, below use advertisement as concrete message, corresponding message supplying party platform, message demand side's platform, message request are also referred to as Advertisement supply side's platform, want advertisement side's platform, ad-request, and the Signalling exchange figure of the present embodiment as shown in Figure 4.
Suppose that www.abc.com is a social network sites, user Mike, Peter, Ben, David are the registered users of www.abc.com.As shown in Figure 5, Mike has two good friends, is respectively Peter and Ben, and David has a good friend Ben.Wherein, Mike and David are exactly the message sender, and Peter and Ben are exactly message recipient; Social network sites www.abc.com has used www.ssp.com as Advertisement supply side's platform; Www.ssp.com docks with two want advertisement side server www.dsp1.com and www.dsp2.com, obtains the advertisement order.
Step 401, Mike browse the website on social network sites www.abc.com, have participated in the advertising campaign of A product in the www.abc.com website.After participation was completed, an interface was ejected in website, and whether inquiry Mike recommends the good friend with the activity of A product.
The page that step 402, Mike provide according to website, select Peter and Ben from buddy list, then to social network sites, send recommendation message, and by social network sites, this recommendation message is transmitted to Advertisement supply side's platform.
Step 403, Advertisement supply side platform www.ssp.com have stored the information of Mike to Peter and Ben recommended products A, and described information comprises the user ID of store M ike, Peter and Ben and sets up the mapping relations table for this information; , if there has been the mapping relations table, complete renewal in existing mapping relations table.Wherein, the user ID of Mike, Peter and Ben is the registered user signs of these three users in www.ssp.com.The condition for validity of message is: after showing 3 times to each user, recommended message just lost efficacy.
Step 404, David browse the www.abc.com website, have participated in the popularization of game class advertisement in the www.abc.com website.After David participated in completing this popularization, social network sites www.abc.com ejected an interface, and whether inquiry David recommends the good friend with the game class advertisement.
The page that step 405, David provide according to website, select Ben from buddy list, then to social network sites, send recommendation message, and by social network sites, this recommendation message is transmitted to Advertisement supply side's platform.
Step 406, Advertisement supply side platform www.ssp.com receive and store the recommendation message of this game class advertisement.And while having had recommendation message to Ben in finding existing mapping relations table, the relevant information of recommending the recommendation message of Ben from David that receives is updated in the mapping relations table.In addition, www.ssp.com also stores the condition for validity of David to the game class advertisement of Ben recommendation: this game class advertisement was lost efficacy on January 1st, 2013.Specifically as shown in table 1:
Table 1:
Step 407, Ben login social network sites www.abc.com, accessed the page with advertisement position, the advertisement position page comprises one section, and directly indication is to the code of Advertisement supply side's platform transmission ad-request, and described ad-request comprises the user ID (ben@abc.com) of ad spot information and Ben.
Step 408, Ben send described ad-request to Advertisement supply side's platform.
After step 409, Advertisement supply side's platform were received ad-request, person's user ID ben@ssp.com that searches the advertisement in the mapping relations table, Query Result were 2,3 two records of being numbered in table 1.
Step 410, Advertisement supply side platform www.ssp.com send social advertisement bidding request to dsp1 and two want advertisement side's servers of dsp2, and this advertisement bidding request comprises ad spot information and message sender's information.
Below show a kind of advertisement bidding request:
Table 2:
Find after the advertisement order that satisfies condition and return to the following response of bidding:
Www.dsp2.com receives social ad-request, looks for social advertisement order, according to the amount of money bid of order.The advertisement order of table 3 satisfies condition, and bids 2.5 yuan.
Table 3:
Return to the following response of bidding:
Step 412, supplying party's advertising platform are received the response of bidding of want advertisement side platform www.dsp1.com and www.dsp2.com, according to bid price, the advertisement of selecting www.dsp2.com to provide, this advertisement is that mike@ssp.com recommends to ben@ssp.com, Advertisement supply side platform www.ssp.com is the reward points that Mike increased by 100 minutes, is used for Ben and buys in the business of social networks.
Step 413, supplying party's advertising platform return to advertisement address http://dsp2.com/winnotice impid=113 the browser of Ben.The browser of Ben is to this url request advertisement, the ad content that dsp returns for " Mike used products A, and you also have a try ... ", and the picture concerned of products A is arranged.
Accessed after Ben the news website def.com of advertising service is provided by ssp equally, can trigger social ad-request equally, showed that identical social advertisement is to Ben.
After ssp record had showed that 3 social advertisement A were to Ben, meet the deletion condition that social advertisement arranges, delete 2nd record of social advertisement in arranging.
The present embodiment is to describe for the refinement of embodiment one and embodiment two, combines concrete practical application, describe whole recommendation message, set up mapping relations, and the message content that how according to the response confirmation message recipient Ben that bids, will receive.
Embodiment five:
Fig. 6 shows the structural drawing of a kind of transmission of news device that fifth embodiment of the invention provides, and for convenience of explanation, only shows the part relevant to the present embodiment:
This transmission of news device comprises: recommendation message receiving element 501, mapping relations are set up unit 502, message request receiving element 503, are searched unit 504, message bid request unit 505 and message selected cell 506, wherein:
Recommendation message receiving element 501, for the recommendation message that receives at least one message sender.
Wherein, recommendation message comprises the user ID of one or more message recipients and the sign of one or more message.The condition for validity that also can comprise in addition, recommendation message.
Preferably, the condition for validity of information comprises the term of validity of message, effective propagation times of message etc.The condition for validity of this information can set in advance by message recipient, and by recommendation message, sends to message supplying party platform, thereby can provide the personalized term of validity to control; Can also be that the keeper directly arranges in message supplying party platform, thereby unified, term of validity control easily is provided.
Mapping relations are set up unit 502, are used for the message identifier that one or more recommendation message are carried and the user ID of message recipient and set up mapping relations.
It is set up the mapping relations process and specifically comprises: one or more recommendation message are divided into a group, and described each recommendation message that is divided into a group includes the user ID of identical message recipient; Each message identifier in the user ID of message recipient and same group is set up mapping relations.
Message request receiving element 503, be used for the message request that the receipt message recipient sends.
Message bid request unit 505, be used for sending bid request to one or more message demand sides server that described one or more message identifier correspond to.
Described advertisement bidding request comprises: ad spot information, one or more message senders' personal attribute information.
This advertisement bidding request comprises current ad spot information, also comprises the one or more message senders' that inquire personal attribute information and corresponding social advertisement setting.Wherein, message sender's personal attribute information comprises user ID, can also comprise the information such as user's name, photographic intelligence, the relation information with the message sender, social advertisement list of categories, social ad content url list.
Message selected cell 506, be used for message supplying party platform and receive the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, select message.
This advertisement bidding response can also comprise the advertisement of want advertisement side's server according to which Information Selection of message sender, this message sender's information comprises: user ID, user's name, photographic intelligence, message recipient and message sender's relation information, advertisement list of categories, ad content url list etc.
The present embodiment is except above-mentioned each unit, and when message supplying party platform was provided with the condition for validity of recommendation message, described transmission of news device comprised:
In embodiments of the present invention, the configuration information of message is optimized the message of propelling movement by pre-stored each message sender, reduced the quantity of the message that pushes, increase the validity of the message that pushes, greatly reduced the life of message recipient has been disturbed, improved user's experience; And, the selection of bidding is carried out in the advertisement bidding response of each want advertisement side's server, increased the chance of selecting, improved resource utilization.
Embodiment six:
Fig. 7 shows the structural drawing of the another kind of transmission of news device that the embodiment of the present invention provides, and comprising:
Recommendation message receiving element 601, for the recommendation message that receives at least one message sender;
Mapping relations are set up unit 602, are used for message identifier, sender of the message's user ID and the user ID of message recipient that one or more recommendation message are carried are set up mapping relations; Described mapping relations are set up unit and are also comprised integral unit 603;
Described integral unit 603, be used for setting up the mapping relations process,, if while confirming to have one or more message senders to recommend identical message identifier to same message recipient, integrates described one or more message senders' recommendation message;
Message request processing unit 604, be used for the message request that the receipt message recipient sends, and confirms in the mapping relations table recommendation message after user ID to the message recipient that carries in should message request has integration; The recommendation message of integrating is carried in a piece of news response and returns to message recipient.
Preferably, described integral unit 603 also comprises:
Confirmation unit 6031, be used for confirming have one or more message senders to send recommendation message to same message recipient, and carry identical message identifier in described recommendation message;
User ID integral unit 6032, be used for message supplying party platform described one or more message senders' user ID integrated, and described being integrated into according to described each user ID generates the user ID list; ,
Described mapping relations are set up unit 602, and user ID and described message identifier after integrating are set up mapping relations.
The present embodiment provides the apparatus module of message propagation device that can implementation method embodiment three, has realized the integration of specific recommendations message by the user ID integral unit, has reduced and needs the resource of wasting in the data volume of preserving and transmitting procedure in the network.
In embodiments of the present invention,, due to the pre-stored configuration information of each message sender to message, therefore can filter the message of part input to message recipient, thereby reduce the life interference to message recipient, reduce the waste of resource, thereby improved user's experience.
Those of ordinary skills can recognize, in conjunction with the various method steps of describing in embodiment disclosed herein and unit, can realize with electronic hardware, computer software or combination both, for the interchangeability of hardware and software clearly is described, step and the composition of each embodiment described in general manner according to function in the above description.These functions are carried out with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme.Those of ordinary skills can specifically should be used for realizing described function with distinct methods to each, but this realization should not thought and exceeds scope of the present invention.
The software program that the method for describing in conjunction with embodiment disclosed herein or step can use hardware, processor execution, perhaps both combination is implemented.Software program can be placed in the storage medium of any other form known in random access memory (RAM), internal memory, ROM (read-only memory) (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field.
Although by reference to accompanying drawing and mode in conjunction with the preferred embodiments, the present invention is described in detail, the present invention is not limited to this.Without departing from the spirit and substance of the premise in the present invention, those of ordinary skills can carry out to embodiments of the invention modification or the replacement of various equivalences, and these modifications or replacement all should be in covering scopes of the present invention.
Claims (14)
1. a transmission of news method, is characterized in that, described method comprises:
Message supplying party platform receives at least one message sender's recommendation message, and the information that described recommendation message comprises has: the message identifier of message sender's user ID, the user ID of message recipient and recommended object;
Message supplying party platform is set up mapping relations with the message identifier of carrying in one or more recommendation message and the user ID of message recipient;
The message request that message supplying party platform receipt message receiving terminal sends;
Message supplying party platform is searched the user ID of the message recipient that carries in described message request in the mapping relations table, and obtains recommended one or more message identifier to this message recipient;
Send bid request to one or more message demand sides server that described one or more message identifier correspond to;
Message supplying party platform receives the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, selects message.
2. the method for claim 1, is characterized in that, described message supplying party platform is set up mapping relations with the message identifier of carrying in one or more recommendation message and the user ID of message recipient, specifically comprises:
Message supplying party platform is divided into a group with one or more recommendation message, and described each recommendation message that is divided into a group includes the user ID of identical message recipient;
Each message identifier in the user ID of message recipient and same group is set up mapping relations.
3. method as claimed in claim 1 or 2, it is characterized in that, described bid request comprises: the relation of message digit information and/or message sender and message recipient, so that message demand side's platform, according to the relation of described message digit information and/or message sender and message recipient, is completed the generation of bid price.
4., as claim 1,2 or 3 described methods, it is characterized in that, if message supplying party platform is provided with the condition for validity of recommendation message, described method also comprises:
Message supplying party platform judges whether described recommendation message appoints so effectively, if described recommendation message is invalid, and the relevant information of this recommendation message that records in the mapping relations table of deletion message supplying party platform.
5. method as claimed in claim 4, is characterized in that, the condition for validity of described recommendation message comprises, effective impressions of the term of validity of message and message describedly judges that whether described recommendation message is still effective, specifically comprises:
The time that the message supplying party described recommendation message of platform judgement is preserved, over after the term of validity, is deleted the relevant information of this recommendation message that records in the mapping relations table of message supplying party platform; Perhaps,
After message supplying party platform has carried out the input of effective degree for the message of this recommendation, delete the relevant information of this recommendation message that records in the mapping relations table of message supplying party platform.
6. a transmission of news method, is characterized in that, described method comprises:
Message supplying party platform receives at least one message sender's recommendation message, and the information that described recommendation message comprises has: the message identifier of message sender's user ID, the user ID of message recipient and recommended object;
Message supplying party platform is set up mapping relations with the message identifier of carrying in one or more recommendation message, sender of the message's user ID and the user ID of message recipient;
In setting up the mapping relations process, when if message supplying party platform confirms to have one or more message senders to recommend identical message identifier to same message recipient, integrate the relevant information in described one or more message senders' recommendation message, and be updated in the mapping relations table;
The platform receipt message recipient's of message supplying party message request, confirm in the mapping relations table recommendation message after user ID to the message recipient that carries in should message request has integration;
The relevant information of the recommendation message of integration is carried in a piece of news response and returns to message recipient.
7. method as claimed in claim 6, is characterized in that, the relevant information of the described recommendation message that will integrate is carried in a piece of news response and returns to message recipient, specifically comprises:
Message supplying party platform, according to the message identifier that comprises in the recommendation message of integrating, obtains the corresponding message content of described message identifier;
The user ID of one or more message senders' of integrating user ID, message recipient and described message content are carried in a piece of news response and return to message recipient.
8. method as described in claim 6 or 7, is characterized in that, the described one or more message senders' of described integration recommendation message specifically comprises:
Message supplying party platform confirms have one or more message senders to send recommendation message to same message recipient, and carries identical message identifier in described recommendation message;
Message supplying party platform is integrated described one or more message senders' user ID, and described being integrated into according to described each user ID generates user ID list, and the user ID list after integrating and described message identifier are set up mapping relations.
9., as claim 6,7 or 8 described methods, it is characterized in that, also will judge before carrying out described integration:
Whether the corresponding message recipient of one or more recommendation message to be integrated is in network connection state;
And just carry out described integration process while being in off-state judgment result is that.
10. a transmission of news device, is characterized in that, described transmission of news device comprises:
The recommendation message receiving element, for the recommendation message that receives at least one message sender;
Mapping relations are set up unit, are used for the message identifier that one or more recommendation message are carried and the user ID of message recipient and set up mapping relations;
The message request receiving element, be used for the message request that the receipt message recipient sends;
Search unit, the user ID of the message recipient that message supplying party platform carries search described message request in described mapping relations table in, and obtain recommended one or more message identifier to this message recipient;
Message bid request unit, be used for sending bid request to one or more message demand sides server that described one or more message identifier correspond to;
The message selected cell, be used for message supplying party platform and receive the response of bidding of described message demand side server feedback, and according to the described response of bidding, for message recipient, select message.
11. transmission of news device as claimed in claim 10, is characterized in that, described mapping relations are set up unit and specifically are used for:
Message supplying party platform is divided into a group with one or more recommendation message, and described each recommendation message that is divided into a group includes the user ID of identical message recipient;
Each message identifier in the user ID of message recipient and same group is set up mapping relations.
12. transmission of news device as described in claim 10 or 11 is characterized in that message supplying party platform is provided with the condition for validity of recommendation message, described transmission of news device comprises:
Delete cells, be used for judging whether described recommendation message appoints so effectively, if described recommendation message is invalid, and the relevant information of this recommendation message that records in the mapping relations table of deletion message supplying party platform.
13. a transmission of news device, is characterized in that, described transmission of news device comprises:
The recommendation message receiving element, for the recommendation message that receives at least one message sender;
Mapping relations are set up unit, are used for message identifier, sender of the message's user ID and the user ID of message recipient that one or more recommendation message are carried are set up mapping relations; Described mapping relations are set up unit and are also comprised integral unit;
Described integral unit, be used for setting up the mapping relations process, if while confirming to have one or more message senders to recommend identical message identifier to same message recipient, integrate the relevant information in described one or more message senders' recommendation message, and be updated in the mapping relations table;
The message request processing unit, be used for receipt message recipient's message request, confirms in the mapping relations table recommendation message after user ID to the message recipient that carries in should message request has integration; The recommendation message of integrating is carried in a piece of news response and returns to message recipient.
14. device as claimed in claim 13, is characterized in that, described integral unit specifically comprises:
Confirmation unit, be used for confirming have one or more message senders to send recommendation message to same message recipient, and carry identical message identifier in described recommendation message;
The user ID integral unit, be used for message supplying party platform described one or more message senders' user ID integrated, and described being integrated into according to described each user ID generates the user ID list;
Described mapping relations are set up unit, and user ID and described message identifier after integrating are set up mapping relations.
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| CN2013103763166A CN103400292A (en) | 2013-08-26 | 2013-08-26 | Message advertising method and device |
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| CN2013103763166A CN103400292A (en) | 2013-08-26 | 2013-08-26 | Message advertising method and device |
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| CN106411699B (en) * | 2016-09-13 | 2019-11-15 | 腾讯科技（深圳）有限公司 | Message display control method and device in social networking application |
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