CN105657069A - Method and device for pushing messages - Google Patents
Method and device for pushing messages Download PDFInfo
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- CN105657069A CN105657069A CN201610188174.4A CN201610188174A CN105657069A CN 105657069 A CN105657069 A CN 105657069A CN 201610188174 A CN201610188174 A CN 201610188174A CN 105657069 A CN105657069 A CN 105657069A
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- application message
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the invention discloses a method for pushing messages. The method comprises the steps that a message request sent by an application client side is received and carries user information of the application client side; at least two application messages needing to be pushed to the application client side are determined according to the message request, wherein the application messages carry the same content object and are different in message content; pushing feedback information of the application messages is acquired, and comprises the pushing click rates of the application messages; the target application message is determined in the application messages carrying the content object according to the pushing feedback information; the target application message is pushed to the application client side. The embodiment of the invention further discloses a device for pushing the messages. According to the method and device, the click conversion rate of the application messages can be effectively increased.
Description
Technical field
The present invention relates to a kind of Internet technical field, particularly relate to a kind of information push method and device.
Background technology
Along with developing rapidly of development of Mobile Internet technology, the applications client that mobile terminal runs often receives the application message that backstage pushes. In prior art, intended application message, after receiving the message request that applications client is submitted to, is hit according to the user profile of client and current time, thus issuing this intended application message to applications client in application backstage.
Existing message pushes mode and has the disadvantage that, in a period of time for a content object (as exemplary application links, news links, downloaded resources link etc.) only one of which application message, application backstage can push this application message to the user of all couplings, if the Edition Contains of this application message bad (as attractive not or can not find link entrance), user's clicking rate can be very low, at this moment application backstage does not have good way to adjust the propelling movement strategy of application message in time, affect the efficiency that prompting message actually reaches, insignificant application message reality also easily can cause user to harass.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of information push method and device, can be effectively improved the click conversion ratio of application message.
In order to solve above-mentioned technical problem, embodiments providing a kind of information push method, described method includes:
Receiving the message request that applications client sends, described message request carries the user profile of described applications client;
Determine according to described message request and need to carry same content object but the different at least two application message of message content to what described applications client pushed;
Obtaining the propelling movement feedback information of described at least two application message respectively, described propelling movement feedback information includes the propelling movement clicking rate of application message;
In the described at least two application message carrying described content object, intended application message is determined according to described propelling movement feedback information;
Described intended application message is pushed to described applications client.
Optionally, described propelling movement feedback information also includes the propelling movement number of times of application message;
Described in the described at least two application message carrying described content object, determine that intended application message includes according to described propelling movement feedback information:
If carrying described content object but the propelling movement number of times summation of the different at least two application message of message content is not up to default propelling movement frequency threshold value, then in the described at least two application message carrying described content object, determine intended application message at random;
If carrying described content object but the propelling movement number of times summation of the different at least two application message of message content reaches to preset and pushes frequency threshold value, then in the described at least two application message carrying described content object, determine intended application message according to described propelling movement clicking rate.
Optionally, also include before the described propelling movement feedback information obtaining described at least two application message respectively:
Determine and do not push this application message carrying described content object to described applications client.
Optionally, described method also includes:
Behavior number of times/exposure behavior number of times of clicking according to application message obtains the propelling movement clicking rate of this application message.
Optionally, described propelling movement after described intended application message to described applications client also includes:
Receive and record the click behavior for application message or exposure behavior that described applications client reports.
Optionally, described method also includes:
The click behavior for application message reported according to applications client or exposure behavior, timing updates the propelling movement feedback information of this application message.
Correspondingly, the embodiment of the present invention additionally provides a kind of message pusher, and described message pusher includes:
Message request receiver module, for receiving the message request that applications client sends, described message request carries the user profile of described applications client;
Application message matching module, needs to carry same content object but the different at least two application message of message content to what described applications client pushed for determining according to described message request;
Feedback information acquisition module, for obtaining the propelling movement feedback information of described at least two application message respectively, described propelling movement feedback information includes the propelling movement clicking rate of application message;
Application message determines module, for determining intended application message according to described propelling movement feedback information in the described at least two application message carrying described content object;
Message pushing module, for pushing described intended application message to described applications client.
Optionally, described propelling movement feedback information also includes the propelling movement number of times of application message;
Described application message determines that module includes:
Push frequency judging unit, for judging to carry described content object but whether the propelling movement number of times summation of the different at least two application message of message content reaches to preset and push frequency threshold value;
First determines unit, for when carry described content object but the propelling movement number of times summation of the different at least two application message of message content not up to default propelling movement frequency threshold value time, in the described at least two application message carrying described content object, determine intended application message at random;
Second determines unit, for when carrying described content object but the propelling movement number of times summation of the different at least two application message of message content reaches to preset when pushing frequency threshold value, determining intended application message according to described propelling movement clicking rate in the described at least two application message carrying described content object.
Optionally, described message pusher also includes:
Anti-molality block, for judging whether not push this application message carrying described content object to described applications client, if then notifying that described feedback information acquisition module obtains the propelling movement feedback information of described at least two application message respectively.
Optionally, described feedback information acquisition module is additionally operable to:
Behavior number of times/exposure behavior number of times of clicking according to application message obtains the propelling movement clicking rate of this application message.
Optionally, described message pusher also includes:
Push feedback acquisition module, for receiving and record the click behavior for application message or the exposure behavior that described applications client reports.
Optionally, described feedback information acquisition module is additionally operable to:
The click behavior for application message reported according to applications client or exposure behavior, timing updates the propelling movement feedback information of this application message.
Thus, the feedback information that pushes that message pusher in the embodiment of the present invention achieves according to application message selects to push the application message of the highest message content of clicking rate dynamically, such that it is able to message content user being most interested in is pushed to user, it is effectively improved the click conversion ratio of application message, reduces the application message harmful effect caused to user.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, the accompanying drawing used required in embodiment or description of the prior art will be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the schematic flow sheet of a kind of information push method in the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the information push method in another embodiment of the present invention;
Fig. 3 is the structural representation of a kind of message pusher in the embodiment of the present invention;
Fig. 4 is the structural representation that in the embodiment of the present invention, application message determines module.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments. Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art obtain under not making creative work premise, broadly fall into the scope of protection of the invention.
Information push method in the embodiment of the present invention and device, it is possible to realized by the background server of applications client, described applications client can such as application management client, instant communication client, social telecommunication customer end etc.
Fig. 1 is the schematic flow sheet of a kind of information push method in the embodiment of the present invention, and the information push method flow process in the present embodiment includes as shown in the figure:
S101, receives the message request that applications client sends, and described message request carries the user profile of described applications client.
Concrete, applications client can be regularly, or according to this locality preset message request strategy in message request condition, message request is sent to the message pusher in the embodiment of the present invention when meeting message request condition, described message request carries the user profile of described applications client, such as ID, account number etc., optional can also carry request time or the request condition information met, or carry the user's characteristic information etc. for mating application message.
S102, determines according to described message request and needs to carry same content object but the different at least two application message of message content to what described applications client pushed.
Concrete, message pusher in the embodiment of the present invention can be provided with multiple application message needing and pushing in advance, each application message is configured with the pushing condition of correspondence, such as can include for user's characteristic information (directed push), the propelling movement time period set, default propelling movement frequency threshold value or propelling movement priority etc.Each application message can carry corresponding content object, such as linked object, multimedia object or application redirect object etc., message pusher in the embodiment of the present invention can configure the application message of multiple different messages contents for same content object, described different messages content, can be that message typesetting content is different, can also being different source templates or official documents and correspondence design, the design of described official documents and correspondence can include the contents such as message header, summary or description form. the message request that message pusher sends according to applications client, the application message of pushing condition can be determined for compliance with from the multiple application messages being pre-configured with, the user profile of such as applications client and this application message for user's characteristic information mate, whether current time (can be the request time that carries of message request or message pusher receive message request time) is within the propelling movement time period that this application message sets, currently whether arrive the propelling movement frequency threshold value that this application message is preset, if and then exist and carry the application message of different content object, can also determine according to the propelling movement priority of the application message of different content object needs the content object that carries of application message that sends (the propelling movement priority of the application message that identical content object is carried in setting is identical, pushing the time period, to there is the propelling movement priority of intersection and the application message that carries different content object different).
S103, obtains the propelling movement feedback information of described at least two application message respectively, and described propelling movement feedback information includes the propelling movement clicking rate of application message.
Concrete, described propelling movement clicking rate can calculate according to the click behavior number of times of application message/exposure behavior number of times and obtain, and the click behavior number of times/exposure behavior number of times of described application message can be message pusher after pushing this application message to other applications client, obtain according to click behavior/exposure behavioral statistics that other applications client report. In other alternative embodiments, described propelling movement clicking rate can also calculate according to other modes, and the present invention is not limited, for instance can calculate according to clicking behavior number of times/propelling movement number of times, or calculate according to exposure behavior number of times/propelling movement number of times, etc.
S104, determines intended application message according to described propelling movement feedback information in the described at least two application message carrying described content object.
Concrete, it is possible in the described at least two application message carrying described content object, the application message pushing clicking rate the highest is defined as intended application message.
And then in an alternative embodiment, described propelling movement feedback information also includes the propelling movement number of times of application message;
If carrying described content object but the propelling movement number of times summation of the different at least two application message of message content is not up to default propelling movement frequency threshold value, then message pusher can determine intended application message at random in the described at least two application message carrying described content object, if otherwise carry described content object but the propelling movement number of times summation of the different at least two application message of message content reaches to preset and pushes frequency threshold value, then message pusher can determine intended application message according to described propelling movement clicking rate in the described at least two application message carrying described content object.
S105, pushes described intended application message to described applications client.
Thus, the feedback information that pushes that message pusher in the embodiment of the present invention achieves according to application message selects to push the application message of the highest message content of clicking rate dynamically, such that it is able to message content user being most interested in is pushed to user, it is effectively improved the click conversion ratio of application message, reduces the application message harmful effect caused to user.
Fig. 2 is the schematic flow sheet of a kind of information push method in the embodiment of the present invention, and the information push method flow process in the present embodiment includes as shown in the figure:
S201, receives the message request that applications client sends, and described message request carries the user profile of described applications client.
Concrete, applications client can be regularly, or according to this locality preset message request strategy in message request condition, message request is sent to the message pusher in the embodiment of the present invention when meeting message request condition, described message request carries the user profile of described applications client, such as ID, account number etc., optional can also carry request time or the request condition information met, or carry the user's characteristic information etc. for mating application message.
S202, determines according to described message request and needs to carry same content object but the different at least two application message of message content to what described applications client pushed.
Concrete, the message pusher in the embodiment of the present invention can be provided with multiple application message needing and pushing in advance, and each application message is configured with the pushing condition of correspondence. Each application message can carry corresponding content object, and the message pusher in the embodiment of the present invention can configure the application message of multiple different messages contents for same content object. The message request that message pusher sends according to applications client, it is possible to be determined for compliance with the application message of pushing condition from the multiple application messages being pre-configured with.
S203, it is determined that do not push this application message carrying described content object to described applications client.
In implementing, message pusher can after pushing application message to applications client, record the ID of applications client and the message identifier of this pushed application message, so may insure that the follow-up application message no longer pushing to this applications client and carrying identical content object, to avoid the application message sending multiple identical content object to same user to cause harassing and wrecking. If it is determined that cross, to this pushes customer, the application message carrying identical content object before, then message pusher can find other to meet the application message of pushing condition according to described message request again, such as carry another content object but the relatively low application message of priority, if being absent from other application messages meeting pushing condition, then can process ends, be namely not responding to the message request of applications client or send currently without the notice of the application message that can push to applications client.
S204, obtains the propelling movement feedback information of described at least two application message respectively, including the propelling movement number of times of the propelling movement clicking rate of application message and application message.
S205, it is judged that carry described content object but whether the propelling movement number of times summation of the different at least two application message of message content reaches to preset and push frequency threshold value.
Described application message push number of times be message pusher other applications client of forward direction push the total degree of this application message, such as carry content object a but the different application message of message content includes message A, message B and message C, respectively to different applications client PUSH messages A500 time, detailed B600 time and message C700 time before message pusher, then currently carry content object a but the propelling movement number of times summation of the different application message of message content is just 1800 times.
For example, it can be set to described propelling movement frequency threshold value is 1000, if currently carrying described content object but the propelling movement number of times summation of the different at least two application message of message content is not up to 1000, then can perform S207, otherwise perform S206.
And then in an alternative embodiment, except arranging described propelling movement frequency threshold value, the propelling movement number of times upper limit of application message can also be additionally set as required, even currently carry described content object but the propelling movement number of times summation of the different at least two application message of message content reaches the described propelling movement number of times upper limit (such as 20000 times), then can stop pushing, to all applications client, the application message carrying this content object, such as can push other to applications client and carry another content object but the relatively low application message of priority, if being absent from other application messages meeting pushing condition, then can process ends, namely it is not responding to the message request of applications client or sends the notice currently without the application message that can push to applications client.
S206, determines intended application message according to described propelling movement clicking rate in the described at least two application message carrying described content object.
Concrete, it is possible in the described at least two application message carrying described content object, the application message pushing clicking rate the highest is defined as intended application message. Described propelling movement clicking rate can calculate according to the click behavior number of times of application message/exposure behavior number of times and obtain, and the click behavior number of times/exposure behavior number of times of described application message can be message pusher after pushing this application message to other applications client, obtain according to click behavior/exposure behavioral statistics that other applications client report. In other alternative embodiments, described propelling movement clicking rate can also calculate according to other modes, and the present invention is not limited, for instance can calculate according to clicking behavior number of times/propelling movement number of times, or calculate according to exposure behavior number of times/propelling movement number of times, etc.
S207, determines intended application message at random in the described at least two application message carrying described content object.
S208, pushes described intended application message to described applications client.
S209, receives and records the click behavior for application message or exposure behavior that described applications client reports.
Namely described applications client is after receiving described intended application message, when opening described application message or click the operation of content object in described application message, can submit corresponding exposure behavior or the behavior of click to message pusher.
S210, the click behavior for application message reported according to applications client or exposure behavior, timing updates the propelling movement feedback information of this application message.
Thus, the feedback information that pushes that message pusher in the embodiment of the present invention achieves according to application message selects to push the application message of the highest message content of clicking rate dynamically, such that it is able to message content user being most interested in is pushed to user, it is effectively improved the click conversion ratio of application message, reduces the application message harmful effect caused to user.
Fig. 3 is the structural representation of the message pusher in the embodiment of the present invention, and the message pusher in the embodiment of the present invention at least may include that as shown in the figure
Message request receiver module 310, for receiving the message request that applications client sends, described message request carries the user profile of described applications client.
Concrete, applications client can be regularly, or according to this locality preset message request strategy in message request condition, message request is sent to the message pusher in the embodiment of the present invention when meeting message request condition, described message request carries the user profile of described applications client, such as ID, account number etc., optional can also carry request time or the request condition information met, or carry the user's characteristic information etc. for mating application message.
Application message matching module 320, needs to carry same content object but the different at least two application message of message content to what described applications client pushed for determining according to described message request.
Concrete, message pusher in the embodiment of the present invention can be provided with multiple application message needing and pushing in advance, each application message is configured with the pushing condition of correspondence, such as can include for user's characteristic information (directed push), the propelling movement time period set, default propelling movement frequency threshold value or propelling movement priority etc.Each application message can carry corresponding content object, such as linked object, multimedia object or application redirect object etc., message pusher in the embodiment of the present invention can configure the application message of multiple different messages contents for same content object, described different messages content, can be that message typesetting content is different, can also being different source templates or official documents and correspondence design, the design of described official documents and correspondence can include the contents such as message header, summary or description form. the message request that application message matching module 320 sends according to applications client, the application message of pushing condition can be determined for compliance with from the multiple application messages being pre-configured with, the user profile of such as applications client and this application message for user's characteristic information mate, whether current time (can be the request time that carries of message request or message pusher receive message request time) is within the propelling movement time period that this application message sets, currently whether arrive the propelling movement frequency threshold value that this application message is preset, if and then exist and carry the application message of different content object, can also determine according to the propelling movement priority of the application message of different content object needs the content object that carries of application message that sends (the propelling movement priority of the application message that identical content object is carried in setting is identical, pushing the time period, to there is the propelling movement priority of intersection and the application message that carries different content object different).
Feedback information acquisition module 330, for obtaining the propelling movement feedback information of described at least two application message respectively, described propelling movement feedback information includes the propelling movement clicking rate of application message;
Concrete, described propelling movement clicking rate can calculate according to the click behavior number of times of application message/exposure behavior number of times and obtain, and the click behavior number of times/exposure behavior number of times of described application message can be message pusher after pushing this application message to other applications client, obtain according to click behavior/exposure behavioral statistics that other applications client report. In other alternative embodiments, described propelling movement clicking rate can also calculate according to other modes, and the present invention is not limited, for instance can calculate according to clicking behavior number of times/propelling movement number of times, or calculate according to exposure behavior number of times/propelling movement number of times, etc.
Application message determines module 340, for determining intended application message according to described propelling movement feedback information in the described at least two application message carrying described content object.
Concrete, application message determines that the application message pushing clicking rate the highest in the described at least two application message carrying described content object, can be defined as intended application message by module 340.
And then in an alternative embodiment, described application message determines that module 340 includes further as shown in Figure 4:
Push frequency judging unit 341, for judging to carry described content object but whether the propelling movement number of times summation of the different at least two application message of message content reaches to preset and push frequency threshold value.
Described application message push number of times be message pusher other applications client of forward direction push the total degree of this application message, such as carry content object a but the different application message of message content includes message A, message B and message C, respectively to different applications client PUSH messages A500 time, detailed B600 time and message C700 time before message pusher, then currently carry content object a but the propelling movement number of times summation of the different application message of message content is just 1800 times.For example, it can be set to described propelling movement frequency threshold value is 1000, if currently carrying described content object but the propelling movement number of times summation of the different at least two application message of message content is not up to 1000, then can notify that first determines unit 342, otherwise notify that second determines unit 343.
First determines unit 342, for when carry described content object but the propelling movement number of times summation of the different at least two application message of message content not up to default propelling movement frequency threshold value time, in the described at least two application message carrying described content object, determine intended application message at random;
Second determines unit 343, for when carrying described content object but the propelling movement number of times summation of the different at least two application message of message content reaches to preset when pushing frequency threshold value, determining intended application message according to described propelling movement clicking rate in the described at least two application message carrying described content object.
Message pushing module 350, for pushing described intended application message to described applications client.
And then in an alternative embodiment, message pusher can also include further:
Anti-molality block 360, for judging whether not push this application message carrying described content object to described applications client, if then notifying that described feedback information acquisition module obtains the propelling movement feedback information of described at least two application message respectively.
In implementing, message pusher can after pushing application message to applications client, record the ID of applications client and the message identifier of this pushed application message, thus being guaranteed the follow-up application message no longer pushing to this applications client and carrying identical content object by anti-molality block 360, to avoid the application message sending multiple identical content object to same user to cause harassing and wrecking. If it is determined that cross, to this pushes customer, the application message carrying identical content object before, then anti-molality block 360 can notify that application message matching module 320 finds other application messages meeting pushing condition according to described message request again, such as carry another content object but the relatively low application message of priority, if being absent from other application messages meeting pushing condition, then can be not responding to the message request of applications client or send the notice currently without the application message that can push to applications client.
And then in an alternative embodiment, message pusher can also include further:
Push feedback acquisition module 370, for receiving and record the click behavior for application message or the exposure behavior that described applications client reports.
Namely described applications client is after receiving described intended application message, when opening described application message or click the operation of content object in described application message, can submit corresponding exposure behavior or the behavior of click to message pusher.
Described feedback information acquisition module 330 is additionally operable to further:
The click behavior for application message reported according to applications client or exposure behavior, timing updates the propelling movement feedback information of this application message.
Thus, the feedback information that pushes that message pusher in the embodiment of the present invention achieves according to application message selects to push the application message of the highest message content of clicking rate dynamically, such that it is able to message content user being most interested in is pushed to user, it is effectively improved the click conversion ratio of application message, reduces the application message harmful effect caused to user.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, can be by the hardware that computer program carrys out instruction relevant to complete, described program can be stored in a computer read/write memory medium, this program is upon execution, it may include such as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-OnlyMemory, ROM) or random store-memory body (RandomAccessMemory, RAM) etc.
Above disclosed it is only present pre-ferred embodiments, certainly can not limit the interest field of the present invention, the equivalent variations therefore made according to the claims in the present invention with this, still belong to the scope that the present invention contains.
Claims (12)
1. an information push method, it is characterised in that described method includes:
Receiving the message request that applications client sends, described message request carries the user profile of described applications client;
Determine according to described message request and need to carry same content object but the different at least two application message of message content to what described applications client pushed;
Obtaining the propelling movement feedback information of described at least two application message respectively, described propelling movement feedback information includes the propelling movement clicking rate of application message;
In the described at least two application message carrying described content object, intended application message is determined according to described propelling movement feedback information;
Described intended application message is pushed to described applications client.
2. information push method as claimed in claim 1, it is characterised in that described propelling movement feedback information also includes the propelling movement number of times of application message;
Described in the described at least two application message carrying described content object, determine that intended application message includes according to described propelling movement feedback information:
If carrying described content object but the propelling movement number of times summation of the different at least two application message of message content is not up to default propelling movement frequency threshold value, then in the described at least two application message carrying described content object, determine intended application message at random;
If carrying described content object but the propelling movement number of times summation of the different at least two application message of message content reaches to preset and pushes frequency threshold value, then in the described at least two application message carrying described content object, determine intended application message according to described propelling movement clicking rate.
3. information push method as claimed in claim 1, it is characterised in that also include before the described propelling movement feedback information obtaining described at least two application message respectively:
Determine and do not push this application message carrying described content object to described applications client.
4. information push method as claimed in claim 1, it is characterised in that described method also includes:
Behavior number of times/exposure behavior number of times of clicking according to application message obtains the propelling movement clicking rate of this application message.
5. information push method as claimed in claim 4, it is characterised in that described push described intended application message to described applications client after also include:
Receive and record the click behavior for application message or exposure behavior that described applications client reports.
6. information push method as claimed in claim 5, it is characterised in that described method also includes:
The click behavior for application message reported according to applications client or exposure behavior, timing updates the propelling movement feedback information of this application message.
7. a message pusher, it is characterised in that described message pusher includes:
Message request receiver module, for receiving the message request that applications client sends, described message request carries the user profile of described applications client;
Application message matching module, needs to carry same content object but the different at least two application message of message content to what described applications client pushed for determining according to described message request;
Feedback information acquisition module, for obtaining the propelling movement feedback information of described at least two application message respectively, described propelling movement feedback information includes the propelling movement clicking rate of application message;
Application message determines module, for determining intended application message according to described propelling movement feedback information in the described at least two application message carrying described content object;
Message pushing module, for pushing described intended application message to described applications client.
8. message pusher as claimed in claim 7, it is characterised in that described propelling movement feedback information also includes the propelling movement number of times of application message;
Described application message determines that module includes:
Push frequency judging unit, for judging to carry described content object but whether the propelling movement number of times summation of the different at least two application message of message content reaches to preset and push frequency threshold value;
First determines unit, for when carry described content object but the propelling movement number of times summation of the different at least two application message of message content not up to default propelling movement frequency threshold value time, in the described at least two application message carrying described content object, determine intended application message at random;
Second determines unit, for when carrying described content object but the propelling movement number of times summation of the different at least two application message of message content reaches to preset when pushing frequency threshold value, determining intended application message according to described propelling movement clicking rate in the described at least two application message carrying described content object.
9. message pusher as claimed in claim 7, it is characterised in that also include:
Anti-molality block, for judging whether not push this application message carrying described content object to described applications client, if then notifying that described feedback information acquisition module obtains the propelling movement feedback information of described at least two application message respectively.
10. message pusher as claimed in claim 7, it is characterised in that described feedback information acquisition module is additionally operable to:
Behavior number of times/exposure behavior number of times of clicking according to application message obtains the propelling movement clicking rate of this application message.
11. message pusher as claimed in claim 10, it is characterised in that also include:
Push feedback acquisition module, for receiving and record the click behavior for application message or the exposure behavior that described applications client reports.
12. message pusher as claimed in claim 11, it is characterised in that described feedback information acquisition module is additionally operable to:
The click behavior for application message reported according to applications client or exposure behavior, timing updates the propelling movement feedback information of this application message.
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| CN201610188174.4A CN105657069B (en) | 2016-03-29 | 2016-03-29 | A kind of information push method and device |
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| CN201610188174.4A CN105657069B (en) | 2016-03-29 | 2016-03-29 | A kind of information push method and device |
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| CN105657069A true CN105657069A (en) | 2016-06-08 |
| CN105657069B CN105657069B (en) | 2019-03-15 |
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| CN106506328A (en) * | 2016-10-18 | 2017-03-15 | 江西博瑞彤芸科技有限公司 | The method for pushing of message |
| CN107171926A (en) * | 2017-03-23 | 2017-09-15 | 深圳市口袋网络科技有限公司 | The switching method and device of multi-platform message push service |
| CN107526758A (en) * | 2016-10-25 | 2017-12-29 | 腾讯科技（深圳）有限公司 | Information push method and device |
| CN107733775A (en) * | 2016-08-12 | 2018-02-23 | 北京京东尚科信息技术有限公司 | Information-pushing method and device |
| CN107872494A (en) * | 2016-09-28 | 2018-04-03 | 腾讯科技（深圳）有限公司 | A kind of information push method and device |
| CN107943775A (en) * | 2017-11-24 | 2018-04-20 | 泰康保险集团股份有限公司 | Method, apparatus, storage medium and the electronic equipment of message push |
| CN108400927A (en) * | 2018-01-22 | 2018-08-14 | 广州欧赛斯信息科技有限公司 | A kind of information push method and device for high concurrent message |
| WO2019095806A1 (en) * | 2017-11-15 | 2019-05-23 | 广州市动景计算机科技有限公司 | Information flow page display method, apparatus, system, computing device, and storage medium |
| CN110413895A (en) * | 2019-07-31 | 2019-11-05 | 腾讯科技（深圳）有限公司 | A kind of method and relevant apparatus of information push |
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| CN107733775A (en) * | 2016-08-12 | 2018-02-23 | 北京京东尚科信息技术有限公司 | Information-pushing method and device |
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| CN108400927A (en) * | 2018-01-22 | 2018-08-14 | 广州欧赛斯信息科技有限公司 | A kind of information push method and device for high concurrent message |
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