CN108256889B

CN108256889B - Advertisement data real-time preview method, device and system

Info

Publication number: CN108256889B
Application number: CN201611248755.9A
Authority: CN
Inventors: 赵兴华; 陆振宇
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: Beijing Qihoo Technology Co Ltd
Priority date: 2016-12-29
Filing date: 2016-12-29
Publication date: 2023-10-31
Anticipated expiration: 2036-12-29
Also published as: CN108256889A

Abstract

The invention discloses a real-time advertisement data previewing method, and relates to the technical field of computers. Said method comprising: when a client accesses a webpage of a target website, a target advertisement identifier of target advertisement data is sent to the target website; the target advertisement identification is forwarded to a demand side platform server in a cookie mode through an advertisement transaction platform server by a first server of the target website; receiving target advertisement data returned by the advertisement trading platform; the target advertisement data is returned to the advertisement transaction platform by the demand side platform server according to the target advertisement identification; and displaying the target advertisement data in a webpage of a target website. Therefore, the technical problem that the existing advertisement creative preview mode cannot meet the requirement of real-time preview in an advertisement space, so that the preview effect cannot meet the requirement is solved. The method has the beneficial effects that the advertisement data is previewed in real time in the webpage of the target website, and the previewing effect is improved.

Description

Advertisement data real-time preview method, device and system

Technical Field

The invention relates to the technical field of computers, in particular to a method, a device and a system for previewing advertisement data in real time.

Background

RTB (Real Time Bidding, real-time bidding) is a bidding technique that utilizes third-party technology to evaluate and bid on millions of websites for each user's presentation behavior. Unlike mass purchasing placement frequency, real-time bidding avoids invalid audience arrival and makes purchases for meaningful users. The RTB system may include an SSP (service Platform), an ADX (Ad Exchange) Platform, and a DSP (Demand Site Platform, demand Side Platform), wherein the core is the DSP. RTB can bring more advertising sales volume for media, realize sales process automation and reduce expenditure of various expenses. And with the rapid popularization of smart phones and the gradual maturity of mobile network environments, the mobile DSP market will be further explored, and programmed purchasing will become a major trend in the digital marketing era.

In the RTB system, the advertisement account corresponding to the DSP may upload a plurality of advertisement data, but for each advertisement data, before a certain advertisement data participates in bidding and is successful in bidding, the preview effect of the advertisement data is unknown, if the advertisement account participates in bidding and is successful in bidding with a certain advertisement data, but the display effect of the advertisement data in the advertisement slot is not as good as the expected effect of the advertisement account, the profit of the advertisement account may be reduced. Moreover, the existing advertisement creative preview mode cannot meet the requirement of real-time preview in an advertisement space, so that the preview effect cannot meet the requirement.

Disclosure of Invention

In view of the above problems, the present invention has been made to provide an advertisement data live preview method, an advertisement data live preview apparatus, and a corresponding advertisement data live preview system that overcome or at least partially solve the above problems.

According to one aspect of the present invention, there is provided a real-time preview method of advertisement data, comprising:

when a client accesses a webpage of a target website, a target advertisement identifier of target advertisement data is sent to the target website; the target advertisement identification is forwarded to a demand side platform server in a cookie mode through an advertisement transaction platform server by a first server of the target website;

receiving target advertisement data returned by the advertisement trading platform; the target advertisement data is returned to the advertisement transaction platform by the demand side platform server according to the target advertisement identification;

and displaying the target advertisement data in a webpage of a target website.

Optionally, when the client is a personal computer, before the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the webpage of the target website, the method further includes:

Writing a target advertisement identification of the target advertisement data in an original cookie for a target website;

or creating an original cookie for the target website according to the cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the original cookie.

Optionally, the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the webpage of the target website includes:

when a client accesses a webpage of a target website, an original cookie aiming at the target website is acquired through a cookie acquisition interface;

writing the original cookie into an access request for the webpage;

and sending the access request to a target website.

Optionally, when the client is a mobile terminal, before the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the web page of the target website, the method further includes:

writing a target advertisement identifier of the target advertisement data into a cookie table of a target website in a cookie management database;

or creating a cookie table of an original cookie for the target website according to a cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the cookie table.

when a client accesses a webpage of a target website, an original cookie aiming at the target website is acquired through an instance acquisition interface and a cookie acquisition interface of a cookie management service;

writing the original cookie into an access request for the webpage;

and sending the access request to a target website.

According to another aspect of the present invention, there is provided a real-time preview method of advertisement data, comprising:

receiving a target advertisement identification of target advertisement data which is forwarded by the advertisement trading platform server in a cookie mode and is obtained through the first server; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website;

extracting corresponding target advertisement data from an advertisement database according to the target advertisement identification, and returning the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

Optionally, receiving the target advertisement identification of the target advertisement data obtained by the first server forwarded by the advertisement trading platform server in a cookie manner; before the step of sending, by the client, the target advertisement identification of the target advertisement data obtained by the first server when accessing the web page of the corresponding target website, the method further includes:

Receiving target advertisement data uploaded by an advertisement supply client;

and generating target advertisement identification aiming at the target advertisement data and carrying out association.

Optionally, the receiving advertisement trading platform server forwards the target advertisement identification of the target advertisement data obtained by the first server in a cookie mode; the step of sending, by the client, the target advertisement identification of the target advertisement data obtained by the first server when accessing the web page of the corresponding target website, includes:

receiving a relay cookie sent by an advertisement trading platform; the relay cookie includes a target advertisement identification of the target advertisement data; the relay cookie is generated by the advertisement trading platform according to the target advertisement identifier in the first cookie in the advertisement display request after receiving the advertisement display request sent by the first server; the first server is a server of a target website; and the advertisement presentation request is generated by the first server according to the target advertisement identifier in the first cookie in the access request after the access request of the client is received.

Optionally, after the step of extracting the corresponding target advertisement data from the advertisement database according to the target advertisement identifier and returning the extracted target advertisement data to the advertisement trading platform, the method further includes:

And recording the return times of the target advertisement identification.

According to another aspect of the present invention, there is provided an advertisement data real-time preview apparatus comprising:

the target advertisement identification sending module is used for sending the target advertisement identification of the target advertisement data to the target website when the client accesses the webpage of the target website; the target advertisement identification is forwarded to a demand side platform server in a cookie mode through an advertisement transaction platform server by a first server of the target website;

the target advertisement data receiving module is used for receiving target advertisement data returned by the advertisement trading platform; the target advertisement data is returned to the advertisement transaction platform by the demand side platform server according to the target advertisement identification;

and the target advertisement data display module is used for displaying the target advertisement data in the webpage of the target website.

Optionally, when the client is a personal computer, before the target advertisement identification sending module, the method further includes:

the first target advertisement identification writing module is used for writing target advertisement identifications of the target advertisement data in an original cookie aiming at a target website;

or the second target advertisement identification writing module is used for creating an original cookie for the target website according to the cookie creation rule of the target website and writing the target advertisement identification of the target advertisement data into the original cookie.

Optionally, the target advertisement identification sending module includes:

the first original cookie acquisition sub-module is used for acquiring an original cookie aiming at a target website through a cookie acquisition interface when a client accesses a webpage of the target website;

an original cookie writing sub-module, configured to write the original cookie into an access request for the web page;

and the access request sending sub-module is used for sending the access request to a target website.

Optionally, when the client is a mobile terminal, before the target advertisement identification sending module, the method further includes:

a third target advertisement identification writing module for writing the target advertisement identification of the target advertisement data in a cookie table of a target website in a cookie management database;

or the fourth target advertisement identification writing module is used for creating a cookie table of an original cookie for the target website according to a cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the cookie table.

Optionally, the target advertisement identification sending module includes:

the second original cookie acquisition sub-module is used for acquiring an original cookie aiming at the target website through an instance acquisition interface of a cookie management service and a cookie acquisition interface when the client accesses a webpage of the target website;

the target advertisement identification receiving module is used for receiving target advertisement identifications of target advertisement data which are forwarded by the advertisement trading platform server in a cookie mode and obtained through the first server; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website;

the target advertisement data sending module is used for extracting corresponding target advertisement data from the advertisement database according to the target advertisement identification and returning the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

Optionally, before the target advertisement identification receiving module, the method further comprises:

the target advertisement data uploading module is used for receiving target advertisement data uploaded by the advertisement supply client;

and the target advertisement identification association module is used for generating target advertisement identifications aiming at the target advertisement data and associating the target advertisement identifications.

Optionally, the target advertisement identification receiving module includes:

the relay cookie receiving sub-module is used for receiving relay cookies sent by the advertisement trading platform; the relay cookie includes a target advertisement identification of the target advertisement data; the relay cookie is generated by the advertisement trading platform according to the target advertisement identifier in the first cookie in the advertisement display request after receiving the advertisement display request sent by the first server; the first server is a server of a target website; and the advertisement presentation request is generated by the first server according to the target advertisement identifier in the first cookie in the access request after the access request of the client is received.

Optionally, after the targeted advertisement data sending module, the method further includes:

and the return times recording module is used for recording the return times of the target advertisement identification.

According to another aspect of the present invention, there is provided an advertisement data real-time preview system, comprising: the system comprises a client, a first server of a target website, an advertisement transaction platform server and a demand side platform server;

the client comprises:

the target advertisement data display module is used for displaying the target advertisement data in a webpage of a target website;

the first server of the target website comprises:

According to the real-time previewing method of the advertisement data, when a client accesses a webpage of a target website, a target advertisement identifier of the target advertisement data can be sent to the target website; the target advertisement identification is forwarded to a demand side platform server in a cookie mode through an advertisement transaction platform server by a first server of the target website; receiving target advertisement data returned by the advertisement trading platform; the target advertisement data is returned to the advertisement transaction platform by the demand side platform server according to the target advertisement identification; and displaying the target advertisement data in a webpage of a target website. Therefore, the technical problem that the existing advertisement creative preview mode cannot meet the requirement of real-time preview in an advertisement space, so that the preview effect cannot meet the requirement is solved. The method has the beneficial effects that the advertisement data is previewed in real time in the webpage of the target website, and the previewing effect is improved.

The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:

FIG. 1 is a flow chart illustrating steps of a method for real-time previewing of advertisement data according to one embodiment of the present invention;

FIG. 1A shows a schematic diagram of an RTB process according to one embodiment of the present invention;

FIG. 2 is a flow chart illustrating steps of a method for real-time previewing of advertisement data according to one embodiment of the present invention;

FIG. 3 is a flowchart illustrating steps of a method for real-time previewing of advertisement data according to one embodiment of the present invention;

FIG. 4 is a flowchart illustrating steps of a method for real-time previewing of advertisement data according to one embodiment of the present invention;

FIG. 5 is a flowchart illustrating steps of a method for real-time previewing of advertisement data according to one embodiment of the present invention;

FIG. 6 is a schematic diagram showing a structure of an advertisement data live preview device according to an embodiment of the present invention;

FIG. 7 is a schematic diagram showing a structure of an advertisement data live preview device according to an embodiment of the present invention;

FIG. 8 is a schematic diagram showing a structure of an advertisement data live preview device according to an embodiment of the present invention;

fig. 9 is a schematic diagram showing a structure of an advertisement data live preview device according to an embodiment of the present invention;

FIG. 10 is a schematic diagram showing a structure of an advertisement data live preview device according to an embodiment of the present invention; and

fig. 11 is a schematic diagram illustrating a structure of an advertisement data live preview system according to an embodiment of the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Example 1

Detailed description the embodiment of the invention provides a real-time preview method for advertisement data.

Referring to fig. 1, a flowchart illustrating steps of a method for previewing advertisement data in real time according to an embodiment of the present invention is shown.

Step 110, when the client accesses the webpage of the target website, the target advertisement identification of the target advertisement data is sent to the target website; the target advertisement identification is forwarded to the requesting platform server in a cookie mode through the advertisement trading platform server by the first server of the target website.

RTB is a bidding technique that utilizes third party technology to evaluate and bid on millions of websites for each user's presentation behavior. As shown in fig. 1A, which is a schematic diagram of an RTB process, the RTB process involves an Ad Exchange (ADX) Platform, a DSP, and a vendor Platform (SSP). The core of the system is a DSP platform, and the DSP platform is like a command part for displaying advertisement bid delivery: the first step is to send a request with user presentation information through its data tracking capability; the second step, the DSP platform calculates the user display value according to the pre-estimation algorithm and returns the bid to the bid response engine; and thirdly, sending an instruction to an advertisement transaction system, loading advertisement codes to all large media, and finally transmitting the advertisement codes to the most accurate user.

Among other things, the DSP platform allows advertisers and advertising agencies to more conveniently access and more efficiently purchase advertising inventory because the platform aggregates inventory of various advertising exchange platforms. With this platform, there is no need to present another cumbersome purchase step-purchase request. SSPs can let publishers also intervene in advertisement transactions, making their inventory ad slots available. With this platform, publishers want their inventory ad slots to be able to get the highest effective display cost per thousand without having to sell at a low price. An open, online advertising marketplace (similar to a stock exchange) that can link publishers and advertisers together. The inventory of ad spots in the trading platform need not be premium inventory, but may be found therein as long as the publisher wants to offer.

The following illustrates the specific procedure of RTB:

step 1, a user accesses a media website, such as website a, using a browser. Website a presents the content of the website, such as news, to the user. At the same time, the media web site may also present advertisements to the user on some ad spots. Although the main job of the media web site is to present high quality content to users, money is also required to be earned through advertising so that the service of providing content can be continued. They can sell advertising inventory using their own sales team. However, RTB is an increasingly important channel for media websites to sell advertising inventory. Here we assume that website a decides to sell the upper right ad slot by RTB.

And 2, transmitting the information to an advertisement trading platform by the website A. The transferred information includes URL (Uniform Resource Locator ), advertisement location, user Cookie ID (Cookie Identity, cookie identification code), and the like.

And 3, organizing one bid by the advertisement trading platform, and sending flow bid responses to a plurality of DSPs. Suppose advertiser 1 is one of the DSPs.

And step 4, when the DSP server corresponding to the advertiser 1 receives the flow bidding response of the advertising trading platform, transmitting the data to a bidding engine.

And step 5, the bidding engine sends the user ID to the user and advertiser information database to see whether the user and the advertiser's requirements are matched.

And 6, the bidding engine receives the information of the user and the advertiser and decides whether to participate in bidding and bidding price.

In step 7, the bid engine generates a bid response and communicates it to the DSP server. The bid response includes bid price and other information such as from which ad server the ad creative was obtained.

And 8, the DSP server corresponding to the advertiser 1 sends a bid response to the advertisement trading platform.

And 9, the advertisement trading platform performs auction after receiving the responses of all the DSP servers or reaching the deadline. For example, the deadline of the ad exchange is 100ms, then it is meant that the time difference between sending the traffic bid response and receiving the DSP bid response by the ad exchange is within the deadline. Suppose advertiser 1 is the winner of the current advertising bid transaction.

Step 10, the advertising exchange notifies the user of the winner of the browser auction. The browser sends an advertisement exposure request to an advertisement server where the advertisement creative resides.

Step 11, the advertisement server sends the advertisement creative to the user's browser.

Step 12, the user sees the advertisement on the website. Then if the user is interested in the advertisement he clicks on the advertisement and enters the advertiser's landing page. The user browses the advertiser's web site and may take further action. For example, if the advertiser is a home electronics sub-commerce company, the user may conduct a purchase on an e-commerce web site.

In the embodiment of the invention, the target advertisement data is previewed, so that the advertisement space for previewing and displaying is necessarily needed, namely, the traffic corresponding to the advertisement space is necessarily needed to be generated. In practical applications, if the target advertisement data needs to be previewed in the target website, when the client accesses the webpage of the target website, traffic that can be used for displaying the advertisement data is generated. Therefore, in order to realize real-time preview of the target advertisement data, when a user accesses a webpage of a target website through a client, the target advertisement identification of the target advertisement data is sent to the target website, and then the first server corresponding to the target website can forward the target advertisement identification of the target advertisement data to corresponding demand side platforms through the advertisement trading platform corresponding to the target website, so that the demand side platforms select corresponding target advertisement data according to the target advertisement identification and return the corresponding target advertisement data to the advertisement trading platform. Wherein the targeted advertisement identification is an identification of targeted advertisement data for distinguishing from other advertisement data.

Wherein the targeted advertisement identification can be forwarded to the requesting platform server by the first server of the targeted website in a cookie manner through the advertisement trading platform server. Specifically, the cookie transmitted between the first server and the advertisement transaction platform server and between the advertisement transaction platform and the demand side platform server may include the target advertisement identifier of the target advertisement data, or may be forwarded by the first server of the target website to the demand side platform server through the advertisement transaction platform server in a cookie manner by using other manners, which is not limited in this embodiment of the present invention.

In the embodiment of the present invention, the Client (Client) is also referred to as a Client, and refers to a program corresponding to a server, and provides local services for clients. The clients may include personal computers/personal computers (personal computer, PC), mobile terminals, and the like. The mobile terminal can also comprise computer equipment which can be used in the mobile process, such as a tablet personal computer, a mobile phone, a notebook computer, a vehicle-mounted computer, an intelligent television, a POS machine and the like.

Step 120, receiving target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

As described above, after receiving the traffic bid response sent by the advertisement trading platform, the demand side platform may return a bid response, i.e. the foregoing bid response, according to the traffic bid response. In the embodiment of the invention, the demand side platform server can be set to search the target advertisement data corresponding to the target advertisement identification according to the target advertisement identification after receiving the target advertisement identification forwarded by the advertisement trading platform server in a cookie mode. The method and the device can specifically acquire corresponding target advertisement data in the advertisement database according to the target advertisement identification, and can also search the target advertisement data matched with the target advertisement identification from other storage areas for storing the advertisement data, so that the embodiment of the invention is not limited.

After determining the targeted advertising data based on the targeted advertising identification and returning to the ADX, the ADX may then return the targeted advertising data to the client. The specific DSP server can return the target advertisement data to the ADX, and the ADX resends the received target advertisement data to the client; the DSP server can also send the acquisition address or the acquisition path of the target advertisement data to the ADX, and then the ADX acquires the target advertisement data according to the acquisition address or the acquisition path and sends the target advertisement data to the client; or the DSP server can also send the acquisition address or the acquisition path of the target advertisement data to the ADX, then the ADX can send the acquisition address or the acquisition path to the client, and the client acquires the target advertisement data according to the received acquisition address or the acquisition path; etc. The embodiments of the present invention are not limited thereto.

The demand side platform server may return the target advertisement data to the ADX through the bid response, specifically, may include the acquisition address or the acquisition path corresponding to the target advertisement data in the bid response to send the target advertisement data to the ADX, or may directly include the target advertisement data in the bid response to send the target advertisement data to the ADX, which is not limited in this embodiment of the present invention.

In addition, in the embodiment of the invention, the DSP server may return at least one target advertisement data to the advertisement trading platform according to the target advertisement identifier, and in the embodiment of the invention, the at least one target advertisement data returned by the advertisement trading platform may be received. For example, if a plurality of target advertisement data are uploaded to be previewed on the advertisement account corresponding to the demand side platform server, or if a plurality of target advertisement data are uploaded to be previewed on a plurality of advertisement accounts at the same time, then a plurality of target advertisement data returned by the advertisement trading platform can be received.

And 130, displaying the target advertisement data in a webpage of a target website.

After the target advertisement data returned by the advertisement trading platform is obtained, the target advertisement data can be displayed in the webpage of the corresponding target website, and particularly can be displayed in the advertisement position in the webpage of the corresponding target website. In addition, in the implementation of the present invention, in order to distinguish the preview display of the target advertisement data from the actual display after successful bidding, the time length of the preview display may be preset according to the requirement, and the embodiment of the present invention is not limited thereto. For example, the time length of preview display can be set to be 1 second, then after the target advertisement data returned by the advertisement transaction platform is acquired, the target advertisement data can be previewed and displayed in the corresponding advertisement space for 1 second, and then the target advertisement data can be automatically deleted from the advertisement space for displaying the target advertisement data after one second.

Further, in the embodiment of the present invention, if a plurality of target advertisement data are acquired, the order in which the respective target advertisement data are previewed and the preview time of each target advertisement data may be set when the respective target advertisement data are previewed. For example, the bid price corresponding to each target advertisement data may be estimated, and then each target advertisement data may be previewed sequentially according to the order from the high bid price to the low bid price, and the larger the preview time length of the target advertisement data with the higher bid price may be set, in this embodiment of the present invention, the specific correspondence between the preview time length and the bid price may be set according to the requirement, which is not limited to this embodiment of the present invention; in addition, in the embodiment of the present invention, the preview display time length of each target advertisement data may be set to be uniform, which is not limited to the embodiment of the present invention. The method and the device can preview the target advertisement data sequentially according to expected benefits of the target advertisement data and then according to the order of the expected benefits from high to low, and can set the preview time length of the target advertisement data with higher expected benefits to be larger, wherein the corresponding relation between the preview time length and the expected benefits can be set according to requirements, and the embodiment of the invention is not limited. Of course, in the embodiment of the present invention, the received target advertisement data may also be randomly previewed, which is not limited to the embodiment of the present invention.

For example, assuming that two pieces of target advertisement data are currently acquired, wherein the bid price of the target advertisement data a is 10 yuan, the bid price of the target advertisement data B is 8 yuan, the correspondence between the bid price and the preview display time is preview display time (seconds) =bid price (yuan) ×0.1, it may be determined that the preview display priority of the two pieces of target advertisement data is target advertisement data a, target advertisement data B, wherein the preview display time of the target advertisement data a is 1 second, and the preview display time of the target advertisement data B is 0.8 seconds. Then after the client acquires the targeted advertisement data 1 and the targeted advertisement data B, the targeted advertisement data a may be displayed in the corresponding advertisement space for one second and then the targeted advertisement data B may be displayed for 0.8 seconds.

Further, in practical applications, the target advertisement data is different, and then the size of the advertisement required for preview display is also different. Moreover, the web page of the target website accessed by the current client may contain a plurality of advertisement spots, and the sizes of different advertisement spots may not be possible. In the embodiment of the invention, the target advertisement data matched with each advertisement space size can be selected for preview display according to the advertisement space size in the webpage of the target website accessed by the current client.

For example, assume that two targeted advertisement data are received, where the size of the targeted advertisement data a is 100p×100p, where p is a pixel (pixel), and the size of the targeted advertisement data B is 100p×80p. And two advertisement spots exist in the web page of the target website currently accessed by the client, wherein the size of the advertisement spot 1 is 100p x 80p, and the size of the advertisement spot 2 is 100p x 100p. Then the targeted advertisement data a may be preview displayed in ad spot 2 and the targeted advertisement data B may be preview displayed in ad spot 1.

If the web page of the target website currently accessed by the client does not have an advertisement space matching the size of the received target advertisement data, the size of the target advertisement data may be adjusted to match the size of the target advertisement data, or the target advertisement data with the unmatched size may not be previewed in the advertisement of the current web page until the web page of the target website accessed by the client has an advertisement space matching the size of the target advertisement data, which is not limited in the embodiment of the present invention.

In addition, in the embodiment of the invention, when receiving the target advertisement data returned by the advertisement trading platform, only the target advertisement data matched with the advertisement space size in the webpage of the target website currently accessed by the client can be received. For targeted advertising data that does not match in size, it may be received again when there is an advertisement spot in the web page of the targeted web site accessed by the client that matches the targeted advertising data in size. The embodiments of the present invention are not limited thereto.

After previewing each target advertisement data, the user can intuitively know the display effect of the corresponding target advertisement data in the advertisement space, then the user can judge whether the display effect of the target advertisement data meets the requirement, if so, the target advertisement data can be uploaded to the corresponding DSP platform as advertisement creative data participating in traffic bidding, and if not, the target advertisement data can be deleted.

In the embodiment of the invention, the target advertisement identification of the target advertisement data can be sent to the target website when the client accesses the webpage of the target website; the target advertisement identification is forwarded to a demand side platform server in a cookie mode through an advertisement transaction platform server by a first server of the target website; receiving target advertisement data returned by the advertisement trading platform; the target advertisement data is returned to the advertisement transaction platform by the demand side platform server according to the target advertisement identification; and displaying the target advertisement data in a webpage of a target website. Therefore, the beneficial effects that the advertisement data is previewed in real time in the webpage of the target website, and the previewing effect is improved are achieved.

Example two

Referring to fig. 2, a flowchart illustrating steps of a method for previewing advertisement data in real time according to an embodiment of the present invention is shown.

Step A210, writing the target advertisement identification of the target advertisement data in the original cookie for the target website.

In order to facilitate the subsequent DSP server to return corresponding target advertisement data to the ADX according to the target advertisement identification, and then forward the target advertisement data to the client via the ADX, the target advertisement identification of the target advertisement data can be written into an original cookie aiming at the target website in advance, so that the target advertisement can be conveniently acquired according to the target advertisement identification. The original cookie may then be sent by the first server of the target website to the ADX when the client accesses the web page of the target website, and may then be forwarded by the ADX to the DSP server. Therefore, in the embodiment of the invention, the target advertisement identification corresponding to each target advertisement data can be constructed in advance. Specifically, the target advertisement identification of the target advertisement data can be written in the original cookie for the target website. In addition, when the target advertisement identification of the target advertisement data is written in the original cookie aiming at the target website, the user of the client can select the target advertisement identification according to the self requirement and write the target advertisement identification into the original cookie aiming at the target website, so that the target advertisement data corresponding to the target advertisement identification which is finally previewed can be selected in a personalized way.

Cookies can be categorized into two categories, session cookies and persistent cookies, according to their time-to-live. The main differences are as follows:

if the expiration time is not set, this cookie lifecycle is the duration of the browser session, which is called the session cookie, and the cookie disappears as soon as the browser window is closed. Session cookies are typically not stored on the hard disk but rather in memory.

If the expiration time is set, the browser saves the cookies to the hard disk, and opens the browser again after closing, and the cookies are still valid until the set expiration time is exceeded.

Cookies stored on the hard disk may be shared among different browser processes, such as two IE windows. And for cookies stored in the memory, different browsers have different processing modes. If a cookie is created and sent to the browser, the cookie is by default a session-level cookie: stored in the memory of the browser, and deleted after the user exits the browser. If the browser wishes to store the cookie on disk, maxAge needs to be used and a time in seconds is given. If the maximum age is set to 0, then the browser is instructed to delete the cookie. Sending the Cookie requires inserting the Cookie into the HTTP request header of a Set-Cookie using the addCookie method of HttpServletResponse. Since this method does not modify any of the previously specified Set-Cookie headers, but creates a new header, this method may be referred to as addCookie, rather than setCookie. It is also noted that the response header must be set before any document content is sent to the client.

When a user registers with a target web site, a cookie with a unique user ID (identity) is received. Then the user ID is automatically returned when the user reconnects again and the server checks it to determine if it is a registered user and selects automatic login so that the user can access the resource on the server without giving an explicit user name and password. The cookie containing the user ID is the original cookie of the target website. The web site may record the user's intent using a cookie. For simple settings, the website may store the settings for the page directly in a cookie to complete the customization. For more complex customizations, however, the web site need only send one unique identifier to the user, with the server-side database storing the page settings for each identifier.

In the embodiment of the invention, when the client is a personal computer, the target advertisement identification of the target advertisement data can be written in the original cookie aiming at the target website.

And step B210, creating an original cookie for the target website according to the cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the original cookie.

In addition, in the embodiment of the invention, when the client is a personal computer, if the original cookie currently used for the target website does not exist in the target webpage of the target website, the original cookie for the current user of the target website can be created in the target webpage according to the cookie creation rule of the target website, and the target advertisement identification of the target advertisement data is written in the original cookie. In embodiments of the present invention, the original cookie may be created using any available method, and embodiments of the present invention are not limited in this respect.

In the embodiment of the present invention, the purpose of the step a210 and the step B210 is the same, but only one of them may be performed for different situations.

Step 220, when the client accesses the webpage of the target website, the original cookie aiming at the target website is acquired through a cookie acquisition interface; the client is a personal computer.

To obtain a Cookie sent by the browser, the getCookies method of HttpServletRequest needs to be called, and this call returns an array of Cookie objects, corresponding to the value entered by the Cookie header in the HTTP request. For example, a Cookie array may be obtained by calling httpservletrequest. In the embodiment of the invention, when the client accesses the webpage of the target website, the original cookie aiming at the target website can be acquired through the cookie acquisition interface. The cookie retrieval interface therein includes a getCookies () interface.

And step 230, writing the original cookie into an access request for the webpage.

After the original cookie for the target web site is obtained, the original cookie may be written into the access request for the corresponding web page. The original cookie may be written into the access request for the web page by any available method, and embodiments of the present invention are not limited in this respect.

And step 240, sending the access request to a target website.

In order to acquire the target advertisement data, the access request needs to be sent to the target website, the first server of the target website can acquire the original cookie from the access request, and then the original cookie is forwarded to the DSP server through the ADX server, so that the target advertisement data returned by the DSP server according to the target advertisement identification in the original cookie is acquired. In the embodiment of the present invention, any available method or device may be used to send the access request to the target website, which is not limited to the embodiment of the present invention.

Step 250, receiving target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

And 260, displaying the target advertisement data in the webpage of the target website.

Moreover, in the embodiment of the invention, the target advertisement identification of the target advertisement data can be written in the original cookie aiming at the target website; or creating an original cookie for the target website according to the cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the original cookie. When the client accesses the webpage of the target website, the original cookie aiming at the target website is acquired through a cookie acquisition interface; writing the original cookie into an access request for the webpage; and sending the access request to a target website. Therefore, target advertisement data can be accurately obtained according to target advertisement identifiers set by users to preview, and the accuracy of real-time preview is improved.

Example III

Referring to fig. 3, a flowchart illustrating steps of a method for previewing advertisement data in real time according to an embodiment of the present invention is shown.

And step A310, writing the target advertisement identification of the target advertisement data into a cookie table of a target website in a cookie management database.

The client sends a request to the server, and the request header contains contents such as a request method, a protocol version, client information and the like, and the contents are combined in a key-value form, and are called http (HyperText Transfer Protocol ) header (header file). Cookie sending is also sent in the header. The android cookie manager is a management class of android cookies, and client information can be encapsulated in the cookie manager, so that the cookie information is automatically carried on when the system sends a request. The Cookie is convenient to acquire and operate, and has a corresponding perfect API (Application programming interface ) on both Java (a network-oriented programming language) and Android (Android) platforms. In an Android mobile phone, relevant information of a Cookie is stored in/data/data/package_name/database/webview. Therefore, in the embodiment of the invention, if the client is a mobile terminal, the target advertisement identifier of the target advertisement data can be written into the cookie table of the target website in the cookie management database, so that the target advertisement data to be previewed can be selectively set according to the requirement. The cookie management database comprises the data/data/package_name/database/webview.

And step B310, creating a cookie table of an original cookie for the target website according to the cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the cookie table.

If the cookie table for the target website does not exist in the cookie management database, the cookie table for the original cookie of the target website is created according to the cookie creation rule of the target website, and then the target advertisement identification of the target advertisement data is written into the cookie table. In the embodiment of the invention, any available method or device can be used for creating a cookie table of an original cookie for a target website according to a cookie creation rule of the target website, and the embodiment of the invention is not limited.

It should be noted that, steps a310 and B310 described above are two cases of creating and saving the target advertisement identifier when the client is a mobile terminal, and only one of the steps may be performed.

Step 320, when the client accesses the webpage of the target website, acquiring an original cookie aiming at the target website through an instance acquisition interface and a cookie acquisition interface of a cookie management service; the client is a mobile terminal.

The cookie management service instance obtaining interface may include cookie manager cm=cookie manager. Getinstance (), and the cookie obtaining interface may include String cookie=cm. Then when the client accesses the web page of the target web site, the original cookie for the target web site may be obtained by calling cookie manager. Getinstance () and cm. Getcookie (url) functions.

And 330, writing the original cookie into an access request for the webpage.

And step 340, sending the access request to a target website.

Step 350, receiving target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

And step 360, displaying the target advertisement data in the webpage of the target website.

The specific processes of the steps in the embodiments of the present invention are similar to those in the first to second embodiments, and are not repeated here.

In addition, in the embodiment of the invention, the target advertisement identifier of the target advertisement data can be written in a cookie table of a target website in a cookie management database; or creating a cookie table of an original cookie for the target website according to a cookie creation rule of the target website, and writing the target advertisement identification of the target advertisement data into the cookie table. When the client accesses the webpage of the target website, an original cookie aiming at the target website is acquired through an instance acquisition interface and a cookie acquisition interface of a cookie management service; writing the original cookie into an access request for the webpage; and sending the access request to a target website. Therefore, target advertisement data can be accurately obtained according to target advertisement identifiers set by users to preview, and the accuracy of real-time preview is improved.

Example IV

Referring to fig. 4, a flowchart illustrating steps of a method for previewing advertisement data in real time according to an embodiment of the present invention is shown.

Step 410, receiving a target advertisement identification of target advertisement data obtained by a first server forwarded by an advertisement trading platform server in a cookie mode; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website.

Step 420, extracting corresponding target advertisement data from an advertisement database according to the target advertisement identification, and returning the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

The steps in the embodiments of the present invention are similar to those in the first embodiment and the third embodiment. The first to third embodiments are described from the client side, and the embodiments of the present invention are described from the DSP server side, and the specific process may refer to the first to third embodiments, which are not described herein.

In the embodiment of the invention, the target advertisement identification of the target advertisement data obtained by the first server and forwarded by the advertisement trading platform server in a cookie mode can be received; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website; extracting corresponding target advertisement data from an advertisement database according to the target advertisement identification, and returning the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying. Therefore, the beneficial effects that the advertisement data is previewed in real time in the webpage of the target website, and the previewing effect is improved are achieved.

Example five

Referring to fig. 5, a flowchart illustrating steps of a method for previewing advertisement data in real time according to an embodiment of the present invention is shown.

Step 510, receiving targeted advertisement data uploaded by an advertisement serving client.

In order to preview the targeted advertising data of the advertising delivery clients, it is first necessary to receive the targeted advertising data uploaded by each advertising delivery client. Wherein the targeted advertising data may include advertising material data, advertising creative data, and the like, without limitation to embodiments of the present invention. In addition, the advertisement account can upload the target advertisement data through the advertisement supply client in the embodiment of the invention.

Moreover, the advertisement providing client may upload one or more targeted advertisement data, and embodiments of the present invention are not limited in this respect.

And step 520, generating and associating target advertisement identifications for the target advertisement data.

In order to facilitate searching for target advertisement data for previewing, in the embodiment of the present invention, after receiving target advertisement data uploaded by an advertisement providing client, a target advertisement identifier may also be generated and associated for each target advertisement data. Specifically, the target advertisement identification aiming at each target advertisement data can be generated while each advertisement account uploads the target advertisement data through the advertisement supply client, and the association is established with the corresponding target advertisement data; or after all the target advertisement data are uploaded, generating target advertisement identifications of the target advertisement data randomly or according to preset rules, and establishing corresponding relations with the corresponding target advertisement data; etc., and the embodiments of the present invention are not limited thereto.

Step 530, receiving a relay cookie sent by the advertisement trading platform; the relay cookie includes a target advertisement identification of the target advertisement data; the relay cookie is generated by the advertisement trading platform according to the target advertisement identifier in the first cookie in the advertisement display request after receiving the advertisement display request sent by the first server; the first server is a server of a target website; and the advertisement presentation request is generated by the first server according to the target advertisement identifier in the first cookie in the access request after the access request of the client is received.

In an embodiment of the present invention, the ADX server may receive the targeted advertisement identification that is cookie transmitted by the first server of the targeted website. The specific ADX server may receive an advertisement presentation request sent by the first server, where the advertisement presentation request is generated by the first server according to a target advertisement identifier in a first cookie in the access request after receiving the access request of the client.

The ADX, upon receiving the advertisement presentation request sent by the first server, may generate a relay cookie from the targeted advertisement identification in the first cookie in the advertisement presentation request, and then send the relay cookie to the DSP server.

Step 540, extracting corresponding target advertisement data from an advertisement database according to the target advertisement identification, and returning the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

After receiving the relay cookie, the DSP server may extract, from the advertisement database, target advertisement data corresponding to the target advertisement identifier according to the target advertisement identifier in the relay cookie, and return the target advertisement data to the advertisement transaction platform, and then the advertisement transaction platform may further return the received target advertisement data to the corresponding client, so as to preview and display in a webpage of a target website accessed by the client.

And step 550, recording the return times of the target advertisement identification.

In practical applications, if a certain target advertisement data is already previewed, it may not be previewed again; or if a preset number of times has been previewed for a certain target advertisement data, the target advertisement data is not previewed again. In the embodiment of the invention, in order to accurately record the preview times of the target advertisement data, after extracting corresponding target advertisement data from the advertisement database according to the target advertisement identification and returning the corresponding target advertisement data to the advertisement trading platform, the preview times of the target advertisement identification corresponding to the target advertisement data can be recorded.

In addition, in the embodiment of the invention, the target advertisement data uploaded by the advertisement supply client can also be received; and generating target advertisement identification aiming at the target advertisement data and carrying out association. Thereby improving the accuracy of the corresponding relation between the target advertisement identification and the target advertisement data.

In addition, after corresponding target advertisement data is extracted from the advertisement database and returned to the advertisement transaction platform according to the target advertisement identification, the return times of the target advertisement identification can be recorded, so that the preview times of each target advertisement data can be updated and recorded in real time.

The steps in the embodiment of the present invention are similar to the specific implementation process of the similar steps in the first to fourth embodiments, and are not repeated here.

For the purposes of simplicity of explanation, the methodologies are shown and described as a series of acts, it is to be understood and appreciated by one of ordinary skill in the art that the methodologies are not limited by the order of acts, as some acts may, in accordance with the methodologies, take place in other order or concurrently. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred embodiments, and that the acts are not necessarily required by the embodiments of the invention.

Example six

Detailed description the embodiment of the invention provides a real-time advertisement data previewing device.

Referring to fig. 6, a schematic diagram of a real-time preview device of advertisement data according to an embodiment of the present invention is shown.

The target advertisement identification sending module 610 is configured to send a target advertisement identification of target advertisement data to a target website when a client accesses a web page of the target website; the target advertisement identification is forwarded to the requesting platform server in a cookie mode through the advertisement trading platform server by the first server of the target website.

The target advertisement data receiving module 620 is configured to receive target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

And the target advertisement data display module 630 is configured to display the target advertisement data in a webpage of a target website.

Example seven

Referring to fig. 7, a schematic structural diagram of an advertisement data real-time previewing apparatus according to an embodiment of the present invention is shown.

A first targeted advertisement identification writing module 710 for writing a targeted advertisement identification of the targeted advertisement data in an original cookie for a targeted website.

Or, the second target advertisement identification writing module 720 is configured to create an original cookie for the target website according to a cookie creation rule of the target website, and write the target advertisement identification of the target advertisement data into the original cookie.

The target advertisement identification sending module 730 is configured to send a target advertisement identification of the target advertisement data to the target website when the client accesses the webpage of the target website; the target advertisement identification is forwarded to the requesting platform server in a cookie mode through the advertisement trading platform server by the first server of the target website.

Optionally, in an embodiment of the present invention, the target advertisement identification sending module 730 may further include:

the first original cookie acquisition sub-module 731 is configured to acquire an original cookie for the target website through the cookie acquisition interface when the client accesses the webpage of the target website.

An original cookie writing submodule 732 is configured to write the original cookie into an access request for the web page.

An access request sending sub-module 733, configured to send the access request to a target website.

The target advertisement data receiving module 740 is used for receiving target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

And the target advertisement data display module 750 is used for displaying the target advertisement data in the webpage of the target website.

Example eight

Referring to fig. 8, a schematic diagram of a real-time preview device of advertisement data according to an embodiment of the present invention is shown.

A third target advertisement identification writing module 810, configured to write a target advertisement identification of the target advertisement data in a cookie table of the target website in a cookie management database.

Or, the fourth target advertisement identification writing module 820 is configured to create a cookie table of an original cookie for the target website according to a cookie creation rule of the target website, and write the target advertisement identification of the target advertisement data into the cookie table.

The target advertisement identification sending module 830 is configured to send a target advertisement identification of the target advertisement data to the target website when the client accesses the webpage of the target website; the target advertisement identification is forwarded to the requesting platform server in a cookie mode through the advertisement trading platform server by the first server of the target website.

Optionally, in an embodiment of the present invention, the target advertisement identification sending module 830 may further include:

the second original cookie obtaining sub-module 831 is configured to obtain an original cookie for the target website through the cookie management service instance obtaining interface and the cookie obtaining interface when the client accesses the webpage of the target website.

An original cookie writing submodule 832 is used for writing the original cookie into the access request for the web page.

An access request sending submodule 833 is configured to send the access request to a target website.

The target advertisement data receiving module 840 is configured to receive target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

And the target advertisement data display module 850 is used for displaying the target advertisement data in the webpage of the target website.

Example nine

Referring to fig. 9, a schematic diagram of a real-time preview device of advertisement data according to an embodiment of the present invention is shown.

A target advertisement identification receiving module 910, configured to receive a target advertisement identification of target advertisement data obtained by the first server, forwarded by the advertisement trading platform server in a cookie manner; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website.

The target advertisement data sending module 920 is configured to extract corresponding target advertisement data from the advertisement database according to the target advertisement identifier, and return the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

Examples ten

Referring to fig. 10, a schematic diagram of a real-time preview device of advertisement data according to an embodiment of the present invention is shown.

And a targeted advertisement data uploading module 1010, configured to receive the targeted advertisement data uploaded by the advertisement providing client.

A targeted advertisement identification association module 1020 for generating and associating targeted advertisement identifications for the targeted advertisement data.

The target advertisement identification receiving module 1030 is configured to receive a target advertisement identification of target advertisement data obtained by the first server, forwarded by the advertisement trading platform server in a cookie manner; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website.

Optionally, in an embodiment of the present invention, the target advertisement identification receiving module 1030 may further include:

a relay cookie receiving sub-module 1031, configured to receive a relay cookie sent by the advertisement transaction platform; the relay cookie includes a target advertisement identification of the target advertisement data; the relay cookie is generated by the advertisement trading platform according to the target advertisement identifier in the first cookie in the advertisement display request after receiving the advertisement display request sent by the first server; the first server is a server of a target website; and the advertisement presentation request is generated by the first server according to the target advertisement identifier in the first cookie in the access request after the access request of the client is received.

The target advertisement data sending module 1040 is configured to extract corresponding target advertisement data from the advertisement database according to the target advertisement identifier, and return the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

The return times recording module 1050 is configured to record the return times of the target advertisement identifier.

Example eleven

Detailed description the advertisement data real-time preview system provided by the embodiment of the invention.

Referring to fig. 11, a schematic diagram of a real-time preview system of advertisement data according to an embodiment of the present invention is shown.

The system comprises: client 1110, first server 1120 of the target website, ad transaction platform server 1130, and demand side platform server 1140.

Wherein, the client 1110 includes:

a target advertisement identification transmitting module 1111, configured to transmit a target advertisement identification of target advertisement data to a target website when the client accesses a web page of the target website; the target advertisement identification is forwarded to the requesting platform server in a cookie mode through the advertisement trading platform server by the first server of the target website.

A target advertisement data receiving module 1112, configured to receive target advertisement data returned by the advertisement trading platform; and the target advertisement data is returned to the advertisement trading platform by the demand side platform server according to the target advertisement identification.

The targeted advertisement data display module 1113 is configured to display the targeted advertisement data in a web page of a targeted website.

The first server 1120 of the target website includes:

a target advertisement identification receiving module 1121, configured to receive a target advertisement identification of target advertisement data obtained by the first server, forwarded by the advertisement trading platform server in a cookie manner; the target advertisement identification of the target advertisement data obtained by the first server is sent by the client when the client accesses the webpage of the corresponding target website.

The target advertisement data sending module 1122 is configured to extract corresponding target advertisement data from the advertisement database according to the target advertisement identifier, and return the corresponding target advertisement data to the advertisement transaction platform; and the target advertisement data is returned to the corresponding client side by the advertisement trading platform for displaying.

For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments for relevant points.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general-purpose systems may also be used with the teachings herein. The required structure for a construction of such a system is apparent from the description above. In addition, the present invention is not directed to any particular programming language. It will be appreciated that the teachings of the present invention described herein may be implemented in a variety of programming languages, and the above description of specific languages is provided for disclosure of enablement and best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be construed as reflecting the intention that: i.e., the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will appreciate that the modules in the apparatus of the embodiments may be adaptively changed and disposed in one or more apparatuses different from the embodiments. The modules or units or components of the embodiments may be combined into one module or unit or component and, furthermore, they may be divided into a plurality of sub-modules or sub-units or sub-components. Any combination of all features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or units of any method or apparatus so disclosed, may be used in combination, except insofar as at least some of such features and/or processes or units are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features but not others included in other embodiments, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments can be used in any combination.

Various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement embodiments in accordance with the present inventionReal-time preview of advertisement dataSome or all of the functions of some or all of the components in the device. The present invention can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The use of the words first, second, third, etc. do not denote any order. These words may be interpreted as names.

The application discloses an A1, real-time advertisement data previewing method, which comprises the following steps:

and displaying the target advertisement data in a webpage of a target website.

A2, the method of A1, when the client is a personal computer, before the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the webpage of the target website, further comprises:

A3, the method of A2, when the client accesses the webpage of the target website, the step of sending the target advertisement identification of the target advertisement data to the target website includes:

writing the original cookie into an access request for the webpage;

and sending the access request to a target website.

A4, when the client is a mobile terminal, before the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the webpage of the target website, the method of A1 further includes:

The method of A5, A4, the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the web page of the target website, comprising:

writing the original cookie into an access request for the webpage;

and sending the access request to a target website.

The application also discloses a B6, a real-time advertisement data previewing method, comprising the following steps:

B7, the method as described in B6, wherein the target advertisement identification of the target advertisement data obtained by the first server is forwarded by the server of the receiving advertisement trading platform in a cookie mode; before the step of sending, by the client, the target advertisement identification of the target advertisement data obtained by the first server when accessing the web page of the corresponding target website, the method further includes:

Receiving target advertisement data uploaded by an advertisement supply client;

B8, the method as in B6, wherein the receiving advertisement trading platform server forwards the target advertisement identification of the target advertisement data obtained by the first server in a cookie mode; the step of sending, by the client, the target advertisement identification of the target advertisement data obtained by the first server when accessing the web page of the corresponding target website, includes:

B9, the method of B6, after the step of extracting the corresponding target advertisement data from the advertisement database and returning the data to the advertisement trading platform according to the target advertisement identification, further comprises:

And recording the return times of the target advertisement identification.

The application also discloses a C10 real-time advertisement data previewing device, which comprises:

C11, the apparatus of C10, when the client is a personal computer, further comprising, before the target advertisement identification sending module:

C12, the apparatus of C11, the targeted advertisement identification sending module comprising:

The apparatus of C13, when the client is a mobile terminal, before the target advertisement identification sending module, further including:

C14, the apparatus of C13, the targeted advertisement identification sending module comprising:

The application also discloses a D15 real-time advertisement data previewing device, which comprises:

D16, the apparatus of D15, further comprising, prior to the targeted advertisement identification receiving module:

D17, the apparatus of D15, the targeted advertisement identification receiving module comprising:

D18, the apparatus of D15, further comprising, after the targeted advertisement data transmission module:

The application also discloses E19, a real-time advertisement data preview system, comprising: the system comprises a client, a first server of a target website, an advertisement transaction platform server and a demand side platform server;

the client comprises:

the first server of the target website comprises:

Claims

1. A real-time preview method of advertisement data comprises the following steps:

displaying the target advertisement data in a webpage of a target website;

when the client is a personal computer, before the step of sending the target advertisement identifier of the target advertisement data to the target website when the client accesses the webpage of the target website, the method further comprises:

2. The method of claim 1, wherein the step of transmitting the targeted advertisement identification of the targeted advertisement data to the targeted website when the client accesses the web page of the targeted website comprises:

writing the original cookie into an access request for the webpage;

and sending the access request to a target website.

3. The method of claim 1, wherein when the client is a mobile terminal, before the step of transmitting the target advertisement identification of the target advertisement data to the target website when the client accesses the web page of the target website, further comprising:

4. The method of claim 3, wherein the step of transmitting the targeted advertisement identification of the targeted advertisement data to the targeted website when the client accesses the web page of the targeted website comprises:

Writing the original cookie into an access request for the webpage;

and sending the access request to a target website.

5. A real-time preview method of advertisement data comprises the following steps:

extracting corresponding target advertisement data from an advertisement database according to the target advertisement identification, and returning the corresponding target advertisement data to the advertisement transaction platform; the target advertisement data is returned to the corresponding client side by the advertisement transaction platform for display;

the receiving advertisement trading platform server forwards the target advertisement identification of the target advertisement data obtained by the first server in a cookie mode; the step of sending, by the client, the target advertisement identification of the target advertisement data obtained by the first server when accessing the web page of the corresponding target website, includes:

6. The method of claim 5, wherein the targeted advertisement identification of the targeted advertisement data obtained by the first server forwarded by cookie means at the receiving advertisement exchange server; before the step of sending, by the client, the target advertisement identification of the target advertisement data obtained by the first server when accessing the web page of the corresponding target website, the method further includes:

receiving target advertisement data uploaded by an advertisement supply client;

7. The method of claim 5, wherein after the step of extracting corresponding targeted advertisement data from the advertisement database based on the targeted advertisement identification and returning the extracted targeted advertisement data to the advertisement trading platform, the method further comprises:

and recording the return times of the target advertisement identification.

8. A real-time preview device of advertisement data, comprising:

when the client is a personal computer, before the target advertisement identification sending module, the method further comprises:

9. The apparatus of claim 8, wherein the targeted advertisement identification transmission module comprises:

10. The apparatus of claim 8, wherein when the client is a mobile terminal, before the targeted advertisement identification transmission module, further comprising:

11. The apparatus of claim 10, wherein the targeted advertisement identification transmission module comprises:

12. A real-time preview device of advertisement data, comprising:

the target advertisement data sending module is used for extracting corresponding target advertisement data from the advertisement database according to the target advertisement identification and returning the corresponding target advertisement data to the advertisement transaction platform; the target advertisement data is returned to the corresponding client side by the advertisement transaction platform for display;

the target advertisement identification receiving module comprises:

13. The apparatus of claim 12, further comprising, prior to the targeted advertisement identification receiving module:

14. The apparatus of claim 12, further comprising, after the targeted advertisement data transmission module:

15. A real-time preview system for advertisement data, comprising: the system comprises a client, a first server of a target website, an advertisement transaction platform server and a demand side platform server;

the client comprises:

the first server of the target website comprises:

the target advertisement identification receiving module comprises: