CN109615415A - A kind of advertising previews method and device - Google Patents
A kind of advertising previews method and device Download PDFInfo
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- CN109615415A CN109615415A CN201811297472.2A CN201811297472A CN109615415A CN 109615415 A CN109615415 A CN 109615415A CN 201811297472 A CN201811297472 A CN 201811297472A CN 109615415 A CN109615415 A CN 109615415A
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- 235000014510 cooky Nutrition 0.000 claims description 7
- 238000012545 processing Methods 0.000 claims description 2
- 238000011156 evaluation Methods 0.000 abstract description 5
- 238000012552 review Methods 0.000 abstract description 3
- 230000008901 benefit Effects 0.000 description 4
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- 238000010586 diagram Methods 0.000 description 3
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- 239000000463 material Substances 0.000 description 2
- 238000012550 audit Methods 0.000 description 1
- 230000006399 behavior Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a kind of advertising previews method and devices, wherein method includes: to receive the advertisement dispensing request at media end, the media end has the media page being shown, and the advertising site mark and the user identifier for the user for browsing the media page that request carries the particular advertisement position of the media page are launched in the advertisement;The advertising site mark and the user identifier carried in request is launched according to the advertisement, is inquired in the presetting database for being stored with advertisement to be selected, and using the advertisement to be selected inquired as targeted advertisements;The targeted advertisements are sent to the media end, so that particular advertisement position of the media end in the media page shows the targeted advertisements.The present invention solve the problems, such as at present lack auxiliary ad-vertisement advocate peace media end auditor carry out advertisement position preview evaluation method, improve advertisement position advertisement launch review efficiency.
Description
Technical field
The present invention relates to technical field of data transmission more particularly to a kind of advertising previews method and devices.
Background technique
Advertisement is the classical core means of Internet company's " business is cashed ".But with the continuous hair of advertisement trade market
The mode of exhibition, the advertisement transaction of formation can be roughly divided into: 1, PDB mode is bordering on traditional mode of selecting and purchasing that places an order, advertiser's selection
High-quality advertisement position, and waiting is locked with opposite fancy price;2, RTB mode is the mode of sequencing purchase most initial, the mould
Formula is to be based on audient, rather than advertisement position is bought;3, PMP mode is like one " VIP trading room ", limited several wide
Accuse master can the flow to the same gold advertisement position carry out bidding for reserve price.
Wherein, under the business scenario of PMP mode, where the value that determine an advertisement position, advertiser and media end
Auditor need to brush specified ad content on the advertisement position of true media page, show effect with check advertisement
Fruit, it is final to determine specified advertisement if appropriate for the given ad position in the dispensing to the media page.But there is presently no one
Kind can be carried out system or the method for advertising previews evaluation and provide the preview auxiliary of advertisement position for advertiser and media end auditor.
Summary of the invention
In view of the above problems, it the invention proposes a kind of advertising previews method and device, solves and lacks auxiliary at present extensively
The problem of media end auditor that advocates peace carries out the method for advertisement position preview evaluation is accused, audit is launched in the advertisement for improving advertisement position
Efficiency.
In a first aspect, the application is provided the following technical solutions by the embodiment of the application:
A kind of advertising previews method, comprising:
Request is launched in the advertisement for receiving media end, and the media end has the media page being shown, and the advertisement is thrown
Put advertising site mark and the use for the user for browsing the media page that request carries the particular advertisement position of the media page
Family mark;
The advertising site mark and the user identifier carried in request is launched according to the advertisement, it is to be selected being stored with
It is inquired in the presetting database of advertisement, and using the advertisement to be selected inquired as targeted advertisements;
The targeted advertisements are sent to the media end, so that the media end is specific wide in the media page
It accuses position and shows the targeted advertisements.
It is preferably, described that the advertising site mark and the user identifier carried in request is launched according to the advertisement,
It is inquired in the presetting database for being stored with advertisement to be selected, and using the advertisement to be selected inquired as the step of targeted advertisements
Suddenly, comprising:
According to the advertising site mark and the user identifier, the inquiry pair in the presetting database for being stored with advertisement to be selected
The advertising logo answered;
Using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as the targeted advertisements.
Preferably, described that the targeted advertisements are sent to the media end, so that the media end is in the medium
The step of particular advertisement position on face shows the targeted advertisements, comprising:
Obtain the displaying period of the targeted advertisements;
Within the displaying period, judge the targeted advertisements on the particular advertisement position whether by the media page
User refresh display;
It comes into force if so, being judged as that the targeted advertisements are shown on the particular advertisement position.
Preferably, the acquiring way of the user identifier includes:
According to the cookie of browser, the user identifier is obtained;Or
According to the unique identifying number for the electronic equipment that user uses, the user identifier is obtained.
Preferably, before the step of request is launched in the advertisement for receiving media end, further includes:
Establish the relationship concordance list of the advertising site mark, the user identifier and the advertisement to be selected, the relationship rope
Draw table for indexing the advertisement to be selected by the advertising site mark and the user identifier, the advertisement to be selected indexed is
The targeted advertisements.
Second aspect, based on the same inventive concept, the application are provided the following technical solutions by the embodiment of the application:
A kind of advertising previews device, comprising:
Request is launched in receiving module, the advertisement for receiving media end, and the media end has the medium being shown
The advertising site mark and the browsing medium that request carries the particular advertisement position of the media page are launched in face, the advertisement
The user identifier of the user in face;
Enquiry module, for launching the advertising site mark carried in request and user mark according to the advertisement
Know, is inquired in the presetting database for being stored with advertisement to be selected, and using the advertisement to be selected inquired as targeted advertisements;
Sending module, for the targeted advertisements to be sent to the media end, so that the media end is in the media
Particular advertisement position on the page shows the targeted advertisements.
Preferably, the enquiry module, is specifically used for:
According to the advertising site mark and the user identifier, the inquiry pair in the presetting database for being stored with advertisement to be selected
The advertising logo answered;Using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as the target
Advertisement.
Preferably, further includes: judgment module, for the targeted advertisements to be sent to the media in the sending module
End, so that after the media end shows the targeted advertisements in the particular advertisement position in the media page,
Obtain the displaying period of the targeted advertisements;Within the displaying period;Judge the targeted advertisements in the spy
Determine whether to be refreshed by the user of the media page on advertisement position and show;If so, being judged as the targeted advertisements in the spy
Determine to show on advertisement position and come into force.
Preferably, the acquiring way of the user identifier, comprising:
According to the cookie of browser, the user identifier is obtained;Or
According to the unique identifying number for the electronic equipment that user uses, the user identifier is obtained.
Preferably, the advertising previews device, further includes:
Module is constructed, before request is launched in the advertisement for receiving media end in receiving module, establishes the advertisement position
The relationship concordance list of mark, the user identifier and the advertisement to be selected, the relationship concordance list are used to pass through the advertisement position
Mark and the user identifier index the advertisement to be selected, and the advertisement to be selected indexed is the targeted advertisements.
The third aspect, based on the same inventive concept, the application are provided the following technical solutions by the embodiment of the application:
A kind of advertising previews equipment, including processor and memory, the memory is couple to the processor, described to deposit
Reservoir store instruction executes the advertising previews equipment in above-mentioned first aspect
The step of any one the method.
Fourth aspect, based on the same inventive concept, the application are provided the following technical solutions by the embodiment of the application:
A kind of computer readable storage medium, is stored thereon with computer program, realization when which is executed by processor
The step of any one of above-mentioned first aspect the method.
Request, confirmation are launched in a kind of advertising previews method provided in an embodiment of the present invention, the advertisement by receiving media end
Media page is browsed by user, wherein media end has the media page being shown, and the advertisement is launched request and taken
The user identifier of the user of the advertising site mark and browsing media page of particular advertisement position with the media page.So
Afterwards, the advertising site mark and the user identifier carried in request is launched according to the advertisement, is being stored with advertisement to be selected
Presetting database in inquire and obtain targeted advertisements;Targeted advertisements obtained have corresponding specific crowd and specific wide
Accuse position.Finally, the targeted advertisements are sent to the media end, so that the media end is specific in the media page
Advertisement position shows the targeted advertisements.Method provided by the invention can be quickly that specific user carries out extensively in particular advertisement position
The displaying and preview of announcement, solve at present lack auxiliary ad-vertisement advocate peace media end auditor carry out advertisement position preview evaluation side
Review efficiency is launched in the problem of method and device, the advertisement for improving advertisement position.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of advertising previews method of first embodiment of the invention offer;
Fig. 2 shows the specific flow charts of step S20 in Fig. 1;
Fig. 3 shows a kind of functional block diagram of advertising previews device of second embodiment of the invention offer;
Fig. 4 shows the structural block diagram of an illustrative advertising previews equipment of third embodiment of the invention offer.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
First embodiment
Referring to Figure 1, figure one shows a kind of method flow of advertising previews method of first embodiment of the invention offer
Figure.Each step of advertising previews method in the present embodiment will be described in detail below, this method comprises:
Step S10: request is launched in the advertisement for receiving media end, and the media end has the media page being shown, institute
It states advertisement and launches advertising site mark and the browsing media page that request carries the particular advertisement position of the media page
The user identifier of user.
Step S20: the advertising site mark and the user identifier carried in request is launched according to the advertisement, is being deposited
It contains and is inquired in the presetting database of advertisement to be selected, and using the advertisement to be selected inquired as targeted advertisements.
Step S30: being sent to the media end for the targeted advertisements, so that the media end is in the media page
Particular advertisement position show the targeted advertisements.
In step slo, the media end can be a software or system, and the software or system can be shown by LED
Screen or LCD Panel show media page, and media page may include news display interface, internet shopping interface, novel
Read interface, video playing interface and software or the startup interface of system etc., with no restriction.
The electronic equipment that the media end can also be equipped with specific software for one, the specific software can control electronic equipment
Display (or graphical display) show media page.Wherein, electronic equipment can be mobile phone, laptop, data clothes
Business device, Website server, Cloud Server etc..
Above-mentioned software or specific software can be web browser.
In step slo, the advertisement is launched request and can be carried out actively by the auditor at advertiser user or media end
Triggering.For example, corresponding preview button is arranged by code.
The advertising site mark in request is launched in the advertisement, can be marked when advertisement position is arranged;Advertisement position mark
Knowledge may include the coordinate position of the unique number of advertisement position, advertisement position in the media page, the size of advertisement position and
Shape etc..Advertisement position can manage platform by existing advertisement position and be obtained, such as (Sell-Side Platform is supplied SSP
Answer Fang Pingtai) platform, DSP (demand-Side Platform, party in request's platform) platform.It can will be put down from above-mentioned advertisement position management
Any advertisement position that platform is got carries out the displaying preview of advertisement as particular advertisement position.
The user identifier that the advertisement launches in request characterizes the matching crowd for browsing the advertisement position.The user identifier
It may include: that name, age and the gender, the account of user and password, user of user is specifically numbered.
User identifier can be directly inputted by way of dialog box, can be obtained, can be led to by the cookie of browser
The unique identifying number for crossing the electronic equipment that user uses obtains.
The unique identifying number of electronic equipment can include: mobile phone string number (International Mobile Equipment
Identity, IMEI), the physical address of computer (Media Access Control or Medium Access Control,
MAC) address etc..
It should be noted that the user for browsing the media page in the present embodiment includes, including but not limited to: advertisement
Advocate peace media auditor.
Step S20: the advertising site mark and the user identifier carried in request is launched according to the advertisement, is being deposited
It contains and is inquired in the presetting database of advertisement to be selected, and using the advertisement to be selected inquired as targeted advertisements.
It in step S20, needs to execute query function in the presetting database for being stored with advertisement to be selected, then should be
Before step S20 or step S10, establishes the advertising site mark, the user identifier and the relationship of the advertisement to be selected and index
Table, the relationship concordance list are used to index the advertisement to be selected by the advertising site mark and the user identifier, index
The advertisement to be selected arrived is the targeted advertisements.It i.e. can be according to the user identifier and described wide when step S20 is inquired
It accuses bit identification to index to obtain unique one or more advertisements to be selected, the advertisement to be selected is targeted advertisements.
Referring to figure 2., for step S20, specifically can include:
Step S21: according to the advertising site mark and the user identifier, in the presetting database for being stored with advertisement to be selected
It is middle to inquire corresponding advertising logo.
In the step s 21, it inquires for convenience, it can be to be selected to each before step S20 when opening relationships concordance list
Advertising logo is demarcated in advertisement.Advertising site mark and user identifier are mapped with the advertising logo when inquiry, guaranteed
Inquiry it is quick with it is accurate.In addition, being stored with multiple advertisements to be selected in the presetting database, which can be wide
Accuse material database;The advertisement of the ad material library kind may include dynamic advertisement and static advertisement.
Step S22: using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as described in
Targeted advertisements.
Step S30: being sent to the media end for the targeted advertisements, so that the media end is in the media page
Particular advertisement position show the targeted advertisements.
In step s 30, transmitted targeted advertisements be with advertisement corresponding to user identifier, advertising site mark,
It ensure that the accuracy of user (advertiser or media auditor) preview advertisement.
Common, when being shown in a media page, there are the times of displaying, such as in video playing for advertisement
It is often the several seconds to a few minutes etc. when covering shows advertisement on interface, such as -30 seconds 10 seconds, -2 minutes 1 minute.In webpage or
Video pictures corner show advertisement when, show the period can be longer, such as show when it is 20 minutes a length of, 30 minutes, 40 minutes not
Deng.The time of the displaying can be determined by the attribute of (time shown comprising targeted advertisements) of advertisement position itself, be needed
Bright be the targeted advertisements the displaying time it is also related to the behavior of user, such as user is currently containing particular advertisement position
Media page residence time, the number etc. that media page is refreshed.
In addition, after targeted advertisements are sent to the media end, also being needed wide to the target after step S30
Announcement is judged in the validity that particular advertisement position is shown.It is specific:
Obtain the displaying period of the targeted advertisements;Wherein, the displaying period is user (advertiser or media auditor
Member) adjustment or setting, such as in the present embodiment settable the displayings period be -30 minutes 20 minutes, can also be 30 minutes -60 points
Clock, including endpoint value 20 minutes, 30 minutes, 30 minutes, 60 minutes.
Within the displaying period, judge the targeted advertisements on the particular advertisement position whether by the media page
User refresh display;Wherein, if being shown showing that the targeted advertisements in the period on particular advertisement position are refreshed by user,
Then it is judged as that the targeted advertisements are shown on the particular advertisement position to come into force, illustrates that the particular advertisement position is suitble to show the mesh
Mark advertisement.It is on the contrary then do not come into force, illustrate that the particular advertisement position is not suitable for showing the targeted advertisements.
For example, step S30 progress after, can monitor simultaneously media end particular advertisement position show targeted advertisements whether
Refreshed out by user.If show the period be 30 minutes, that is, monitor when it is 30 minutes a length of.Targeted advertisements exist within 30 minutes
Particular advertisement position is refreshed by user to be shown, illustrating that targeted advertisements are launched in the particular advertisement position is effective, suitable dispensing institute
State targeted advertisements;If targeted advertisements are not refreshed by user in particular advertisement position and show within 30 minutes, illustrate that this is specific
Advertisement position launch targeted advertisements displaying be it is invalid, be not suitable for the displaying of the targeted advertisements.
Therefore, in step s 30, should further include the step of:
If targeted advertisements show what period non-advertisement position attribute itself limited, then will continue following steps:
The targeted advertisements and the displaying period are sent to the media end, so that the media end is in the displaying
Targeted advertisements are shown on particular advertisement position in section in media page.When the time of targeted advertisements preview on particular advertisement position
When more than showing the period, targeted advertisements terminate to show.
A kind of advertising previews method provided in this embodiment, the advertisement by receiving media end launch request, confirm media
The page is browsed by user, wherein media end has the media page being shown, and the advertisement is launched request and carried
The user identifier of the user of the advertising site mark and browsing media page of the particular advertisement position of the media page.Then,
The advertising site mark and the user identifier carried in request is launched according to the advertisement, is being stored with the pre- of advertisement to be selected
If being inquired in database and obtaining targeted advertisements;Targeted advertisements obtained have corresponding specific crowd and particular advertisement
Position.Finally, the targeted advertisements are sent to the media end, so that the media end is specific wide in the media page
It accuses position and shows the targeted advertisements.The advertising previews method provided through this embodiment can be quickly specific in particular advertisement position
User carry out advertisement displaying and preview, got through the contact channel between advertisement position, advertisement and user (advertiser), solve
Current shortage auxiliary ad-vertisement is advocated peace media end auditor the problem of carrying out the method for advertisement position preview evaluation, and advertisement is improved
Review efficiency is launched in the advertisement of position.
Second embodiment
Referring to figure 3., based on the same inventive concept, a kind of advertising previews device 100 is provided in the present embodiment, and Fig. 3 shows
Going out the functional block diagram of the advertising previews device 100, described device 100 includes: receiving module 101, enquiry module 102,
Sending module 103 and building module.
Request is launched in receiving module 101, the advertisement for receiving media end, and the media end has the media being shown
The advertising site mark and the browsing media that request carries the particular advertisement position of the media page are launched in the page, the advertisement
The user identifier of the user of the page;
Enquiry module 102, for launching the advertising site mark carried in request and the user according to the advertisement
Mark, is inquired in the presetting database for being stored with advertisement to be selected, and using the advertisement to be selected inquired as targeted advertisements;
Sending module 103, for the targeted advertisements to be sent to the media end, so that the media end is in the matchmaker
Particular advertisement position on the body page shows the targeted advertisements.
As a kind of optional embodiment, the enquiry module 102 is specifically used for:
According to the advertising site mark and the user identifier, the inquiry pair in the presetting database for being stored with advertisement to be selected
The advertising logo answered;Using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as the target
Advertisement.
It is described as a kind of optional embodiment further include: judgment module, in the sending module by the target
Advertisement is sent to the media end, so that particular advertisement position of the media end in the media page shows that the target is wide
After reporting to,
Obtain the displaying period of the targeted advertisements;Within the displaying period;Judge the targeted advertisements in the spy
Determine whether to be refreshed by the user of the media page on advertisement position and show;If so, being judged as the targeted advertisements in the spy
Determine to show on advertisement position and come into force.
As a kind of optional embodiment, the acquiring way of the user identifier includes:
According to the cookie of browser, the user identifier is obtained;Or
According to the unique identifying number for the electronic equipment that user uses, the user identifier is obtained.
As a kind of optional embodiment, advertising previews device 100 further include:
Module is constructed, before request is launched in the advertisement for receiving media end in receiving module 101, establishes the advertisement position
The relationship concordance list of mark, the user identifier and the advertisement to be selected, the relationship concordance list are used to pass through the advertisement position
Mark and the user identifier index the advertisement to be selected, and the advertisement to be selected indexed is the targeted advertisements.
It should be noted that advertising previews device 100 provided by the embodiment of the present invention, specific implementation and the skill generated
Art effect is identical with preceding method embodiment, and to briefly describe, Installation practice part does not refer to place, can refer to preceding method
Corresponding contents in embodiment.
3rd embodiment
In addition, based on the same inventive concept, third embodiment of the invention additionally provides a kind of advertising previews equipment, including place
Reason device and memory, the memory are couple to the processor, the memory store instruction, when described instruction is by described
Reason device makes the advertising previews equipment execute following operation when executing:
Request is launched in the advertisement for receiving media end, and the media end has the media page being shown, and the advertisement is thrown
Put advertising site mark and the use for the user for browsing the media page that request carries the particular advertisement position of the media page
Family mark;The advertising site mark and the user identifier carried in request is launched according to the advertisement, it is to be selected being stored with
It is inquired in the presetting database of advertisement, and using the advertisement to be selected inquired as targeted advertisements;The targeted advertisements are sent out
The media end is given, so that particular advertisement position of the media end in the media page shows the targeted advertisements.
It should be noted that in advertising previews equipment provided by the embodiment of the present invention, the specific reality of above-mentioned each step
Technical effect that is existing and generating is identical with preceding method embodiment, to briefly describe, before the present embodiment does not refer to that place can refer to
State corresponding contents in embodiment of the method.
Operating system and third party application are installed in the embodiment of the present invention, in user terminal.User terminal
It can be tablet computer, mobile phone, laptop, PC (personal computer, personal computer), wearable device, vehicle
The subscriber terminal equipments such as mounted terminal.
Fig. 4 shows a kind of module frame chart of example ad preview device 500.As shown in figure 4, advertising previews equipment
500 include memory 502, storage control 504, one or more (one is only shown in figure) processors 506, Peripheral Interface
508, network module 510, input/output module 512, display module 514 etc..These components by one or more communication bus/
Signal wire 516 mutually communicates.
Memory 502 can be used for storing software program and module, as the advertising previews method in the embodiment of the present invention with
And the corresponding program instruction/module of device, the software program and mould that processor 506 is stored in memory 502 by operation
Block, thereby executing various function application and data processing, such as advertising previews method provided in an embodiment of the present invention.
Memory 502 may include high speed random access memory, may also include nonvolatile memory, such as one or more magnetic
Property storage device, flash memory or other non-volatile solid state memories.Processor 506 and other possible components are to storage
The access of device 502 can carry out under the control of storage control 504.
Various input/output devices are couple processor 506 and memory 502 by Peripheral Interface 508.In some implementations
In example, Peripheral Interface 508, processor 506 and storage control 504 can be realized in one single chip.In some other reality
In example, they can be realized by independent chip respectively.
Network module 510 is for receiving and transmitting network signal.Above-mentioned network signal may include wireless signal or have
Line signal.
Input/output module 512 is used to be supplied to the interaction that user input data realizes user and user terminal.It is described defeated
Entering output module 512 may be, but not limited to, mouse, keyboard and Touch Screen etc..
Display module 514 provides an interactive interface (such as user interface) between user terminal 500 and user
Or it is referred to for display image data to user.In the present embodiment, the display module 514 can be liquid crystal display or touching
Control display.It can be the touching of the capacitance type touch control screen or resistance-type of support single-point and multi-point touch operation if touch control display
Control screen etc..Single-point and multi-point touch operation is supported to refer to that touch control display can sense on the touch control display one or more
The touch control operation generated simultaneously at a position, and the touch control operation that this is sensed transfers to processor to be calculated and handled.
It is appreciated that structure shown in Fig. 4 is only to illustrate, advertising previews equipment 500 may also include more than shown in Fig. 4
Perhaps less component or with the configuration different from shown in Fig. 4.Each component shown in Fig. 4 can use hardware, software
Or combinations thereof realize.
Fourth embodiment
Fourth embodiment of the invention provides a kind of computer storage medium, the advertising previews in second embodiment of the invention
If the integrated functional module of device is realized and when sold or used as an independent product in the form of software function module, can
To be stored in a computer readable storage medium.Based on this understanding, the present invention realizes above-mentioned first embodiment
All or part of the process in advertising previews method can also instruct relevant hardware to complete, institute by computer program
The computer program stated can be stored in a computer readable storage medium, which, can when being executed by processor
The step of realizing above-mentioned each embodiment of the method.Wherein, the computer program includes computer program code, the computer
Program code can be source code form, object identification code form, executable file or certain intermediate forms etc..The computer can
Reading medium may include: any entity or device, recording medium, USB flash disk, mobile hard that can carry the computer program code
Disk, magnetic disk, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory
(RAM, Random Access Memory), electric carrier signal, telecommunication signal and software distribution medium etc..It needs to illustrate
It is that the content that the computer-readable medium includes can be fitted according to the requirement made laws in jurisdiction with patent practice
When increase and decrease, such as in certain jurisdictions, according to legislation and patent practice, computer-readable medium does not include electric carrier wave letter
Number and telecommunication signal.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments in this include institute in other embodiments
Including certain features rather than other feature, but the combination of the feature of different embodiment means in the scope of the present invention
Within and form different embodiments.For example, in the following claims, embodiment claimed it is any it
One can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
Microprocessor or digital signal processor (DSP) realize advertising previews device according to an embodiment of the present invention, advertising previews
The some or all functions of some or all components in equipment.The present invention is also implemented as being retouched here for executing
The some or all device or device programs (for example, computer program and computer program product) for the method stated.
It is such to realize that program of the invention can store on a computer-readable medium, or can have one or more signal
Form.Such signal can be downloaded from an internet website to obtain, be perhaps provided on the carrier signal or with it is any its
He provides form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
The invention discloses A1, a kind of advertising previews method, comprising:
Request is launched in the advertisement for receiving media end, and the media end has the media page being shown, and the advertisement is thrown
Put advertising site mark and the use for the user for browsing the media page that request carries the particular advertisement position of the media page
Family mark;
The advertising site mark and the user identifier carried in request is launched according to the advertisement, it is to be selected being stored with
It is inquired in the presetting database of advertisement, and using the advertisement to be selected inquired as targeted advertisements;
The targeted advertisements are sent to the media end, so that the media end is specific wide in the media page
It accuses position and shows the targeted advertisements.
A2, method according to a1, it is described according to the advertisement launch in request the advertising site mark that carries and
The user identifier is inquired in the presetting database for being stored with advertisement to be selected, and using the advertisement to be selected inquired as
The step of targeted advertisements, comprising:
According to the advertising site mark and the user identifier, the inquiry pair in the presetting database for being stored with advertisement to be selected
The advertising logo answered;
Using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as the targeted advertisements.
A3, method according to a1, it is described that the targeted advertisements are sent to the media end, so that the media end
In the step of particular advertisement position in the media page shows the targeted advertisements, comprising:
Obtain the displaying period of the targeted advertisements;
Within the displaying period, judge the targeted advertisements on the particular advertisement position whether by the media page
User refresh display;
It comes into force if so, being judged as that the targeted advertisements are shown on the particular advertisement position.
A4, method according to a1, the acquiring way of the user identifier include:
According to the cookie of browser, the user identifier is obtained;Or
According to the unique identifying number for the electronic equipment that user uses, the user identifier is obtained.
A5, according to the described in any item methods of A1-A4, the step of request is launched in the advertisement for receiving media end it
Before, further includes:
Establish the relationship concordance list of the advertising site mark, the user identifier and the advertisement to be selected, the relationship rope
Draw table for indexing the advertisement to be selected by the advertising site mark and the user identifier, the advertisement to be selected indexed is
The targeted advertisements.
The invention discloses B6, a kind of advertising previews device, comprising:
Request is launched in receiving module, the advertisement for receiving media end, and the media end has the medium being shown
The advertising site mark and the browsing medium that request carries the particular advertisement position of the media page are launched in face, the advertisement
The user identifier of the user in face;
Enquiry module, for launching the advertising site mark carried in request and user mark according to the advertisement
Know, is inquired in the presetting database for being stored with advertisement to be selected, and using the advertisement to be selected inquired as targeted advertisements;
Sending module, for the targeted advertisements to be sent to the media end, so that the media end is in the media
Particular advertisement position on the page shows the targeted advertisements.
B7, the device according to B6, the enquiry module are specifically used for:
According to the advertising site mark and the user identifier, the inquiry pair in the presetting database for being stored with advertisement to be selected
The advertising logo answered;
Using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as the targeted advertisements.
B8, the device according to B6, described device further include: judgment module, being used for will be described in the sending module
Targeted advertisements are sent to the media end, so that particular advertisement position of the media end in the media page shows the mesh
After marking advertisement,
Obtain the displaying period of the targeted advertisements;Within the displaying period;Judge the targeted advertisements in the spy
Determine whether to be refreshed by the user of the media page on advertisement position and show;If so, being judged as the targeted advertisements in the spy
Determine to show on advertisement position and come into force.
B9, the device according to B6, the acquiring way of the user identifier include:
According to the cookie of browser, the user identifier is obtained;Or
According to the unique identifying number for the electronic equipment that user uses, the user identifier is obtained.
B10, according to the described in any item devices of B6-B9, further includes: building module, for receiving module receive media
Before request is launched in the advertisement at end, the relationship rope of the advertising site mark, the user identifier and the advertisement to be selected is established
Draw table, the relationship concordance list is used to index the advertisement to be selected, index by the advertising site mark and the user identifier
Obtained advertisement to be selected is the targeted advertisements.
The invention discloses C11, a kind of advertising previews equipment, including processor and memory, the memory to be couple to
The processor, the memory store instruction make the advertising previews equipment when executed by the processor
The step of executing any one of A1-A5 the method.
The invention discloses D12, a kind of computer readable storage medium, are stored thereon with computer program, the program quilt
The step of any one of A1-A5 the method is realized when processor executes.
Claims (10)
1. a kind of advertising previews method characterized by comprising
Request is launched in the advertisement for receiving media end, and the media end has the media page being shown, and the advertisement dispensing is asked
It seeks the advertising site mark for carrying the particular advertisement position of the media page and browses user's mark of the user of the media page
Know;
The advertising site mark and the user identifier carried in request is launched according to the advertisement, is being stored with advertisement to be selected
Presetting database in inquired, and using the advertisement to be selected inquired as targeted advertisements;
The targeted advertisements are sent to the media end, so that particular advertisement position of the media end in the media page
Show the targeted advertisements.
2. the method according to claim 1, wherein described according to being carried in advertisement dispensing request
Advertising site mark and the user identifier, inquired in the presetting database for being stored with advertisement to be selected, and will be inquired
The step of advertisement to be selected is as targeted advertisements, comprising:
According to the advertising site mark and the user identifier, inquired in the presetting database for being stored with advertisement to be selected corresponding
Advertising logo;
Using the corresponding advertisement to be selected of the advertising logo inquired in the presetting database as the targeted advertisements.
3. the method according to claim 1, wherein described be sent to the media end for the targeted advertisements,
So that the media end is after the step of particular advertisement position in the media page shows the targeted advertisements, further includes:
Obtain the displaying period of the targeted advertisements;
Within the displaying period, judge the targeted advertisements on the particular advertisement position whether by the use of the media page
Display is refreshed at family;
It comes into force if so, being judged as that the targeted advertisements are shown on the particular advertisement position.
4. the method according to claim 1, wherein the acquiring way of the user identifier includes:
According to the cookie of browser, the user identifier is obtained;Or
According to the unique identifying number for the electronic equipment that user uses, the user identifier is obtained.
5. method according to claim 1-4, which is characterized in that asked in the advertisement dispensing for receiving media end
Before the step of asking, further includes:
Establish the relationship concordance list of the advertising site mark, the user identifier and the advertisement to be selected, the relationship concordance list
For indexing the advertisement to be selected by the advertising site mark and the user identifier, the advertisement to be selected indexed is described
Targeted advertisements.
6. a kind of advertising previews device characterized by comprising
Request is launched in receiving module, the advertisement for receiving media end, and the media end has the media page being shown, institute
It states advertisement and launches advertising site mark and the browsing media page that request carries the particular advertisement position of the media page
The user identifier of user;
Enquiry module, for launching the advertising site mark and the user identifier that carry in request according to the advertisement,
It is stored in the presetting database of advertisement to be selected and is inquired, and using the advertisement to be selected inquired as targeted advertisements;
Sending module, for the targeted advertisements to be sent to the media end, so that the media end is in the media page
On particular advertisement position show the targeted advertisements.
7. device according to claim 6, which is characterized in that the enquiry module is specifically used for:
According to the advertising site mark and the user identifier, inquired in the presetting database for being stored with advertisement to be selected corresponding
Advertising logo;The corresponding advertisement to be selected of the advertising logo inquired in the presetting database is wide as the target
It accuses.
8. device according to claim 6, which is characterized in that further include: judgment module, being used for will in the sending module
The targeted advertisements are sent to the media end, so that particular advertisement position of the media end in the media page shows institute
After stating targeted advertisements,
Obtain the displaying period of the targeted advertisements;Within the displaying period;Judge the targeted advertisements described specific wide
It accuses whether to be refreshed by the user of the media page on position and show;If so, being judged as the targeted advertisements described specific wide
It shows and comes into force on announcement position.
9. a kind of advertising previews equipment, which is characterized in that including processor and memory, the memory is couple to the processing
Device, the memory store instruction make the advertising previews equipment perform claim when executed by the processor
It is required that the step of any one of 1-5 the method.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The step of any one of claim 1-5 the method is realized when execution.
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CN115118616A (en) * | 2022-04-29 | 2022-09-27 | 腾讯科技(深圳)有限公司 | Display result testing method and device, computer equipment and storage medium |
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