CN112101973A - Advertisement material processing method and device, server, equipment and storage medium - Google Patents
Advertisement material processing method and device, server, equipment and storage medium Download PDFInfo
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- CN112101973A CN112101973A CN201910523212.0A CN201910523212A CN112101973A CN 112101973 A CN112101973 A CN 112101973A CN 201910523212 A CN201910523212 A CN 201910523212A CN 112101973 A CN112101973 A CN 112101973A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
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Abstract
The invention relates to the technical field of mobile multimedia broadcasting, and discloses a processing method, a device, a server, equipment and a storage medium for advertisement materials, which solve the problems that in the prior art, when small program advertisements are audited, a PC (personal computer) end cannot audit the content displayed by a small program, and audit holes exist, and meanwhile, if a mobile phone end and the PC end are used for auditing the small program advertisements simultaneously, the manual audit efficiency is low. The method comprises the following steps: acquiring an instruction for triggering a preview behavior, wherein the instruction for triggering the preview behavior comprises a specific equipment identifier; extracting a specific equipment identifier in an instruction for triggering a preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing the small program interface according to link data in the advertisement preview material; and receiving preview data returned by the equipment, and providing the preview data to the advertisement auditing end for showing. The embodiment of the invention is suitable for the auditing process of the small program advertising materials.
Description
Technical Field
The invention relates to the technical field of mobile multimedia broadcasting, in particular to a method, a device, a server, equipment and a storage medium for processing advertisement materials.
Background
The auditing is an important part in the advertisement putting link, and is the most important means for ensuring the quality of advertisement materials and helping an advertisement platform to avoid legal risks. Under the background of information flow, the advertisement distribution mode of thousands of people and thousands of faces based on user characteristics and the small program advertisement form in the mobile terminal which is recently developed cause the following technical problems in advertisement verification:
when an auditor audits the advertising materials delivered to the mobile terminal through the PC terminal, the auditing method can only audit the most basic elements of the advertising materials, such as pictures, titles, text URLs and the like, so that the problem that the effect of the advertising materials delivered to the mobile terminal displayed by the PC terminal is distorted exists. And for the small programs in the advertisement, the verification cannot be carried out at the PC side.
When an auditor audits the advertising materials thrown in the mobile terminal by adopting the mobile terminal (such as a mobile phone) and the PC terminal together, the content of the advertisement is checked by the PC terminal, and the contents of the advertisement landing page are audited by clicking and previewing the mobile phone. The auditing method can ensure that the auditing result is accurate, but in the advertisement distribution method of thousands of people, the advertisement with problems is difficult to hit, so that the auditing efficiency is very low.
Disclosure of Invention
The invention aims to solve the problems that in the prior art, when small program advertisements are audited, a PC (personal computer) end cannot audit contents displayed by small programs, if some illegal contents are involved, the auditing cannot be carried out, and auditing holes exist, and meanwhile, if a mobile phone end and the PC end are used for auditing the small program advertisements simultaneously, the manual auditing efficiency is low. The embodiment of the invention provides a processing method and device of an advertisement material, a server, equipment and a storage medium, wherein preview data of the advertisement material is obtained through the equipment, the preview data is provided for an advertisement auditor by the server for auditing, the auditor can audit conveniently on the premise of ensuring the accuracy of the audited data, in addition, the auditor can complete the auditing operation at a PC terminal, the operation is convenient and fast, and the working complexity of the auditor is effectively reduced.
In order to achieve the above object, an embodiment of a first aspect of the present invention provides a method for processing advertisement material, where the method is applied to a server, and the method includes: acquiring an instruction for triggering a preview behavior, wherein the instruction for triggering the preview behavior comprises a specific equipment identifier; extracting the specific equipment identifier in the instruction for triggering the preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing the small program interface according to the link data in the advertisement preview material; and receiving preview data returned by the equipment, and providing the preview data to an advertisement auditing end for showing.
Further, the receiving preview data returned by the device and providing the preview data to an advertisement review terminal for presentation includes: receiving preview data returned by the equipment, wherein the preview data comprises corresponding advertisement identification; extracting the advertisement identification in the preview data, and storing the preview data in a database; and providing a notice that the advertisement preview material has acquired the preview data to a submission platform, wherein the notice comprises the advertisement identification, so that the submission platform can extract the corresponding preview data from the database through the advertisement identification and provide the preview data to an advertisement review terminal for showing.
Further, the advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
The embodiment of the second aspect of the invention provides a method for processing advertising materials, which is applied to equipment and comprises the following steps: when a preview instruction is received, obtaining advertisement preview materials through an advertisement pulling request; obtaining preview data of the small program interface corresponding to the link data through the link data in the advertisement preview material; and sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for display.
Further, the obtaining of the advertisement preview material through the advertisement pull request includes: sending an advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific equipment identifier corresponding to the equipment; and receiving the advertisement preview material which is sent by the advertisement retrieval end and found according to the specific equipment identification.
Further, the advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
Further, the obtaining of the preview data of the applet interface corresponding to the link data through the link data in the advertisement preview material includes: displaying an advertisement display page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the small program interface to obtain recorded video data; and performing screen capture on the advertisement display page and the small program interface to obtain key frame screen capture data, and determining the recorded video data and the key frame screen capture data as the preview data.
The third aspect of the present invention provides an apparatus for processing advertising materials, where the apparatus is applied to a server, and the apparatus includes: the device comprises an acquisition unit, a preview unit and a preview unit, wherein the acquisition unit is used for acquiring an instruction for triggering a preview behavior, and the instruction for triggering the preview behavior comprises a specific device identifier; the sending unit is used for extracting the specific equipment identifier in the instruction for triggering the preview behavior and sending a preview instruction to the equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing the small program interface according to the link data in the advertisement preview material; the receiving unit is used for receiving the preview data returned by the equipment; and the processing unit is used for providing the preview data to an advertisement auditing end for showing.
Further, the receiving unit is further configured to receive preview data returned by the device, where the preview data includes a corresponding advertisement identifier; the processing unit is further configured to extract the advertisement identifier in the preview data, and store the preview data in a database; and providing a notice that the advertisement preview material has acquired the preview data to a submission platform, wherein the notice comprises the advertisement identification, so that the submission platform can extract the corresponding preview data from the database through the advertisement identification and provide the preview data to an advertisement review terminal for showing.
Further, the advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
An embodiment of a fourth aspect of the present invention provides an apparatus for processing advertising materials, where the apparatus is applied to equipment, and the apparatus includes: a receiving unit configured to receive a preview instruction; the advertisement preview material acquiring unit is used for acquiring the advertisement preview material through an advertisement pulling request; the preview data acquisition unit is used for acquiring preview data of the small program interface corresponding to the link data through the link data in the advertisement preview material; and the sending unit is used for sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for showing.
Further, the advertisement preview material obtaining unit is further configured to send an advertisement pulling request to an advertisement retrieving end, where the advertisement pulling request includes a specific device identifier corresponding to the device; and receiving the advertisement preview material which is sent by the advertisement retrieval end and found according to the specific equipment identification.
Further, the advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
Further, the preview data acquisition unit is further configured to display an advertisement presentation page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the small program interface to obtain recorded video data; and performing screen capture on the advertisement display page and the small program interface to obtain key frame screen capture data, and determining the recorded video data and the key frame screen capture data as the preview data.
An embodiment of a fifth aspect of the present invention provides a server, where the server is configured to execute the processing method of the advertising material as described above.
An embodiment of the sixth aspect of the present invention provides an apparatus for executing the processing method of the advertising material as described above.
A seventh embodiment of the present invention provides a storage medium having instructions stored therein, which when run on a computer, cause the computer to perform a method for processing advertising material applied to a server and/or a method for processing advertising material applied to a device.
According to the technical scheme, when the server acquires the instruction for triggering the preview behavior, the specific equipment identification in the instruction for triggering the preview behavior is extracted, the preview instruction is sent to the equipment corresponding to the specific equipment identification, when the equipment receives the preview instruction, the advertisement preview material is acquired through the advertisement pull request, the preview data of the small program interface corresponding to the link data is acquired by utilizing the link data in the advertisement preview material, the preview data is sent to the server, and the server provides the preview data to the advertisement auditing end for showing. The embodiment of the invention solves the problem that the PC end cannot audit the content displayed by the small program and has audit holes when the small program advertisement is audited in the prior art, and meanwhile, the problem of low manual audit efficiency exists if the small program advertisement is audited by using the mobile phone end and the PC end simultaneously.
Additional features and advantages of the invention will be set forth in the detailed description which follows.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a schematic flow chart of a method for processing advertising materials according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of the conversion of titles, trademarks and pictures in an original advertising material into machine signatures provided by an embodiment of the present invention;
FIG. 3 is a flow chart illustrating a method for processing advertisement material according to another embodiment of the present invention;
FIG. 4 is a flow chart of another method for processing advertising material according to an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of an apparatus for processing advertising materials according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of another apparatus for processing advertising materials according to an embodiment of the present invention.
Detailed Description
The following detailed description of embodiments of the invention refers to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present invention, are given by way of illustration and explanation only, not limitation.
The embodiment of the invention aims at the auditing treatment of the small program advertisement delivered to the mobile terminal, a small program link exists in an advertisement interface, the small program can be adjusted by clicking the link, and the small program interface is displayed. For example, the small program advertisement existing in the WeChat public platform at present utilizes a professional data processing algorithm to realize the advertisement delivery with controllable cost, considerable benefit and accurate touch. The advertisement position is in the small program page, and the actual playing position is determined by the small program flow main. Fig. 1 is a schematic flow chart of a method for processing advertisement material according to an embodiment of the present invention, as shown in fig. 1, the method is applied to a server, and the method includes the following steps:
102, extracting the specific equipment identifier in the instruction for triggering the preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing the small program interface according to the link data in the advertisement preview material;
and 103, receiving preview data returned by the equipment, and providing the preview data to an advertisement auditing end for displaying.
The server manages a plurality of devices, and when an advertisement preview material to be previewed is prepared and bound with a specific device identifier, the server receives an instruction which contains the specific device identifier and triggers a preview behavior, and then the server can inform the device corresponding to the specific device identifier to execute the preview behavior. The device is a terminal device capable of normally displaying the small program advertisement, such as a mobile terminal like a mobile phone. And the specific device identifier may be an IMEI (International Mobile Equipment Identity) of the Mobile phone, a MAC address, or an identifier of other uniquely identifiable devices.
The advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material. For example, as shown in fig. 2, the title, trademark in the original advertising material is converted to "XXXXXXXX", and the picture is converted to a color block picture. And the link data in the original advertisement material is reserved so as to enter the small program interface through the subsequent click of the link data. The machine characteristic mark is used for facilitating machine recognition in subsequent equipment, because preview data containing the small program interface, which cannot be viewed by the PC end, is obtained in the equipment, and content (such as titles, trademarks and pictures in original advertisement materials) which can be viewed by other PC ends can be converted into the machine characteristic mark, so that the processing time of the equipment is saved.
After an advertiser submits an original advertisement material, a title, a trademark and a picture in the original advertisement material can be converted into a machine characteristic identifier through an independent module, the machine characteristic identifier and link data are used as an advertisement preview material, one device is randomly selected from a plurality of devices managed by a server to be used as a device for executing a preview action, a specific device identifier of the device is bound with the advertisement preview material, and then the device is pushed to an advertisement retrieval end. The advertisement retrieval end serves as a unique interface for advertisement output in the prior art, and can be understood as being used for temporarily storing advertisement preview materials bound with specific equipment identifiers in the embodiment of the invention.
The processing of the original advertisement material by the independent module can also be realized by utilizing a preview preprocessing platform in the prior art. For example, the server may register device identifications of several devices it manages to the preview pre-processing platform in advance. After receiving the original advertisement material put by the advertiser, the submission platform directly pushes the original advertisement material to the preview preprocessing platform. After the preview preprocessing platform receives the original advertisement material, the title and the trademark in the original advertisement material are converted into XXXXXXXXX, the picture is converted into a color block picture, the machine characteristic identifier is obtained, the link data which can be clicked to enter the small program interface is reserved, and the machine characteristic identifier and the link data are used as the advertisement preview material. Then, the preview preprocessing platform randomly selects a registered equipment identifier as a specific equipment identifier, binds the specific equipment identifier with the advertisement preview material, and then pushes the specific equipment identifier to an advertisement retrieval end for storage, and simultaneously the preview preprocessing platform sends an instruction for triggering a preview behavior to a server, wherein the instruction for triggering the preview behavior comprises the specific equipment identifier.
And after receiving the instruction for triggering the preview behavior, the server extracts the specific equipment identifier from the instruction, searches the equipment corresponding to the identifier from the plurality of equipment managed by the server by using the identifier, and sends a preview instruction to the equipment, so that the equipment can obtain preview data containing the small program interface according to the link data in the advertisement preview material.
When the server receives the preview data returned by the equipment, the preview data is stored in the database, and a notice that the advertisement preview material has obtained the preview data is sent to the submission platform, wherein the notice comprises a corresponding advertisement identifier. After receiving the notification, the submission platform searches the corresponding preview data from the database of the server by using the advertisement identification, and pushes the preview data and the original advertisement material corresponding to the advertisement identification to the advertisement review terminal for display, so that the advertisement review personnel at the advertisement review terminal can review the advertisement.
Therefore, the advertisement auditor can audit the display effect of the real online advertisement by the preview data, the problem that the small program advertisement cannot be audited at the PC end is solved, the auditor does not need to operate the PC end and the mobile phone end simultaneously, all auditing operations can be completed at the PC end, convenience and rapidness are achieved, and the work complexity of the auditor is effectively reduced.
Correspondingly, in the embodiment of the present invention, a plurality of devices managed by a server are used to preview an advertisement material, and fig. 3 is a flowchart illustrating a processing method of an advertisement material according to the embodiment of the present invention. As shown in fig. 3, the method is applied to a device, for example, a terminal device, such as a mobile terminal like a mobile phone, and the method includes the following steps:
When the device receives a preview instruction sent by the server, an advertisement pulling request is sent to the advertisement retrieval end, and the request comprises a specific device identifier corresponding to the device. The advertisement retrieval end serves as a unique interface for advertisement output in the prior art, and can be understood as being used for temporarily storing advertisement preview materials bound with specific equipment identifiers in the embodiment of the invention. And after receiving the request, the advertisement retrieval end extracts the specific equipment identifier from the request, finds the advertisement preview material bound with the specific equipment identifier, and sends the advertisement preview material to the equipment.
In order to save the processing time of the equipment for the advertisement preview material, the advertisement preview material can also comprise a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by the equipment for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material. Therefore, after the title, trademark and picture in the original advertisement material are converted into the machine characteristic mark, the device can obtain the preview data through the link data in the advertisement preview material without paying attention to the information in the title, trademark and picture in the original advertisement material.
When the preview data is acquired, the following implementation manners can be included:
in a first mode, the preview data only includes an applet interface corresponding to the link data. For example, when the device displays the advertisement preview material, the device may directly enter the applet interface through the link data, and after entering the applet interface, the device performs a screen recording operation to obtain video data displayed by the applet interface, and/or perform a screen capture when entering the applet interface, so as to obtain key frame screen capture data including the applet interface, and then obtain preview data including the video data displayed by the applet interface and/or the key frame screen capture data of the applet interface.
In a second mode, which is also a preferred embodiment, according to the advertisement preview material, an advertisement display page, that is, a landing page of the advertisement is displayed, and the display of the landing page is recorded, so as to obtain video data including the landing page. And then displaying a small program interface corresponding to the link data according to the link data, recording the small program interface to obtain video data of the small program interface, and taking the video data of the landing page and the video data of the small program interface as recorded video data together. In addition, screen capturing can be performed when the advertisement shows a page and an applet interface, so that key frame screen capturing data are obtained, and then the recorded video data and the key frame screen capturing data are determined as the preview data.
After the preview data is obtained in one of the above manners, the preview data is sent to the server, so that the server can provide the preview data to an advertisement auditing end for displaying.
According to the embodiment of the invention, the advertisement preview material is directly and automatically displayed on the equipment, so that the preview data is obtained, the server can provide the preview data to the advertisement auditing end for displaying, the advertisement auditing personnel at the advertisement auditing end can directly audit the display effect of the real online advertisement through the preview data, the problem that the small program advertisement cannot be audited at the PC end is solved, the auditing personnel do not need to operate the PC end and the mobile phone end at the same time, all auditing operations can be completed at the PC end, convenience and rapidness are realized, and the working complexity of the auditing personnel is effectively reduced.
In order to facilitate understanding of the embodiment of the present invention, the following describes processing of advertisement materials among the submission platform, the preview preprocessing platform, the advertisement retrieval end, the N devices, the server (which may use a trigger server in the prior art), and the advertisement review end. As shown in fig. 4, the method comprises the steps of:
step 401, an submission platform receives an original advertisement material delivered by an advertiser, and pushes the original advertisement material to a preview preprocessing platform, wherein the original advertisement material comprises advertisement identification, a title, a trademark, a picture and link data;
step 402, the preview preprocessing platform converts the title, trademark and picture in the original advertisement material into a machine feature identifier, and retains the link data in the original advertisement material to obtain the advertisement preview material comprising the advertisement identifier, the machine feature identifier and the link data. The specific conversion manner of the machine feature identifier can refer to the embodiment described in fig. 1 and fig. 2.
Step 403, the preview preprocessing platform randomly selects a specific device identifier of the device i from N devices with registered device identifiers, binds the specific device identifier with the advertisement preview material, and pushes the specific device identifier to the advertisement retrieval end for storage;
step 404, the preview preprocessing platform sends a command for triggering the preview behavior to the server, wherein the command for triggering the preview behavior comprises a specific device identifier;
step 405, the server extracts the specific device identifier from the instruction for triggering the preview behavior, and sends a preview instruction to a device i corresponding to the specific device identifier;
step 406, a device i receives a preview instruction and sends an advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific device identifier corresponding to the device i;
step 407, the advertisement retrieval end extracts a specific device identifier from the advertisement pulling request, and searches for an advertisement preview material bound with the specific device identifier;
step 408, the advertisement retrieval end sends the advertisement preview material to equipment i;
step 409, displaying an advertisement display page by equipment i according to the advertisement preview material and obtaining preview data, specifically, displaying a small program interface corresponding to the link data according to the link data, then recording the advertisement display page and the small program interface to obtain recorded video data, simultaneously capturing the advertisement display page and the small program interface to obtain key frame capture data, and determining the recorded video data and the key frame capture data as the preview data, wherein the preview data comprises an advertisement identifier;
step 410, the device i sends the preview data to the server;
step 411, the server stores the preview data in a database, and sends a notification that the advertisement preview material has obtained the preview data to a submission platform, wherein the notification includes the advertisement identifier;
step 412, after receiving the notification, the submission platform searches the corresponding preview data from the database of the server by using the advertisement identifier, and pushes the preview data and the original advertisement material corresponding to the advertisement identifier to an advertisement review terminal for display, so as to allow an advertisement reviewer to review the preview data.
The advertisement auditing end is a PC end for auditing the advertisement materials in the prior art.
In addition, the preview preprocessing platform and the server are not coupled together, so that the system confusion caused by too high coupling is avoided.
Through the embodiment, the problem that in the prior art, when the small program advertisement is audited, the PC end cannot audit the content displayed by the small program, and audit holes exist, and meanwhile, if the small program advertisement is audited simultaneously by using the mobile phone end and the PC end, the problem that manual audit efficiency is low exists is solved.
Correspondingly, fig. 5 is a schematic structural diagram of a processing apparatus for advertisement material according to an embodiment of the present invention. As shown in fig. 5, the apparatus is applied to a server, and the apparatus includes: an obtaining unit 51, configured to obtain an instruction for triggering a preview behavior, where the instruction for triggering the preview behavior includes a specific device identifier; the sending unit 52 is configured to extract the specific device identifier in the instruction for triggering the preview behavior, and send a preview instruction to a device corresponding to the specific device identifier, so that the device obtains preview data including an applet interface according to link data in an advertisement preview material; a receiving unit 53, configured to receive preview data returned by the device; and the processing unit 54 is configured to provide the preview data to an advertisement reviewing end for presentation.
Further, the receiving unit is further configured to receive preview data returned by the device, where the preview data includes a corresponding advertisement identifier; the processing unit is further configured to extract the advertisement identifier in the preview data, and store the preview data in a database; and providing a notice that the advertisement preview material has acquired the preview data, wherein the notice comprises the advertisement identification, so that the submission platform can extract the corresponding preview data from the database through the advertisement identification and provide the preview data to an advertisement review terminal for showing.
Further, the advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
The operation process of the device can refer to the implementation process of the processing method of the advertisement materials applied to the server.
Correspondingly, fig. 6 is a schematic structural diagram of a processing apparatus for advertisement material according to an embodiment of the present invention. As shown in fig. 6, the apparatus is applied to a device, and the apparatus includes: a receiving unit 61 for receiving a preview instruction; an advertisement preview material acquiring unit 62 configured to acquire an advertisement preview material through an advertisement pull request; a preview data obtaining unit 63, configured to obtain preview data of an applet interface corresponding to the link data through the link data in the advertisement preview material; and the sending unit 64 is configured to send the preview data to a server, so that the server provides the preview data to an advertisement review end for presentation.
Further, the advertisement preview material obtaining unit is further configured to send an advertisement pulling request to an advertisement retrieving end, where the advertisement pulling request includes a specific device identifier corresponding to the device; and receiving the advertisement preview material which is sent by the advertisement retrieval end and found according to the specific equipment identification.
Further, the advertisement preview material also comprises a machine characteristic mark, and the machine characteristic mark is characteristic data which can be identified by a device for converting titles, trademarks and pictures in the original advertisement material corresponding to the advertisement preview material.
Further, the preview data acquisition unit is further configured to display an advertisement presentation page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the small program interface to obtain recorded video data; and performing screen capture on the advertisement display page and the small program interface to obtain key frame screen capture data, and determining the recorded video data and the key frame screen capture data as the preview data.
The operation process of the device can refer to the implementation process of the processing method of the advertising materials applied to the equipment.
Correspondingly, the embodiment of the invention also provides a server, and the server is used for executing the processing method of the advertising materials in the embodiment.
Correspondingly, the embodiment of the invention also provides equipment, and the equipment is used for executing the processing method of the advertising materials in the embodiment.
Accordingly, an embodiment of the present invention further provides a storage medium, where instructions are stored in the storage medium, and when the instructions are executed on a computer, the computer is enabled to execute the above processing method applied to the advertisement material of the server and/or the above processing method applied to the advertisement material of the device.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (17)
1. A method for processing advertisement materials, which is applied to a server, and comprises the following steps:
acquiring an instruction for triggering a preview behavior, wherein the instruction for triggering the preview behavior comprises a specific equipment identifier;
extracting the specific equipment identifier in the instruction for triggering the preview behavior, and sending a preview instruction to equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing the small program interface according to the link data in the advertisement preview material;
and receiving preview data returned by the equipment, and providing the preview data to an advertisement auditing end for showing.
2. The method of claim 1, wherein the receiving preview data returned by the device and providing the preview data to an advertisement reviewing end for presentation comprises:
receiving preview data returned by the equipment, wherein the preview data comprises corresponding advertisement identification;
extracting the advertisement identification in the preview data, and storing the preview data in a database;
and providing a notice that the advertisement preview material has acquired the preview data to a submission platform, wherein the notice comprises the advertisement identification, so that the submission platform can extract the corresponding preview data from the database through the advertisement identification and provide the preview data to an advertisement review terminal for showing.
3. The method of claim 1, further comprising a machine feature identifier in the advertisement preview material, wherein the machine feature identifier is device recognizable feature data converted by a title, a trademark, and a picture in an original advertisement material corresponding to the advertisement preview material.
4. A method for processing advertising materials, which is applied to equipment, the method comprising:
when a preview instruction is received, obtaining advertisement preview materials through an advertisement pulling request;
obtaining preview data of the small program interface corresponding to the link data through the link data in the advertisement preview material;
and sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for display.
5. The method of claim 4, wherein obtaining advertisement preview material via an advertisement pull request comprises:
sending an advertisement pulling request to an advertisement retrieval end, wherein the advertisement pulling request comprises a specific equipment identifier corresponding to the equipment;
and receiving the advertisement preview material which is sent by the advertisement retrieval end and found according to the specific equipment identification.
6. The method of claim 4, further comprising a machine feature identifier in the advertisement preview material, wherein the machine feature identifier is device recognizable feature data converted by a title, a trademark, and a picture in an original advertisement material corresponding to the advertisement preview material.
7. The method according to claim 4 or 6, wherein the obtaining preview data of an applet interface corresponding to the link data through the link data in the advertisement preview material comprises:
displaying an advertisement display page according to the advertisement preview material;
displaying an applet interface corresponding to the link data according to the link data;
recording the advertisement display page and the small program interface to obtain recorded video data;
and performing screen capture on the advertisement display page and the small program interface to obtain key frame screen capture data, and determining the recorded video data and the key frame screen capture data as the preview data.
8. An apparatus for processing advertisement material, the apparatus being applied to a server, the apparatus comprising:
the device comprises an acquisition unit, a preview unit and a preview unit, wherein the acquisition unit is used for acquiring an instruction for triggering a preview behavior, and the instruction for triggering the preview behavior comprises a specific device identifier;
the sending unit is used for extracting the specific equipment identifier in the instruction for triggering the preview behavior and sending a preview instruction to the equipment corresponding to the specific equipment identifier so that the equipment can obtain preview data containing the small program interface according to the link data in the advertisement preview material;
the receiving unit is used for receiving the preview data returned by the equipment;
and the processing unit is used for providing the preview data to an advertisement auditing end for showing.
9. The apparatus according to claim 8, wherein the receiving unit is further configured to receive preview data returned by the device, where the preview data includes a corresponding advertisement identifier; the processing unit is further configured to extract the advertisement identifier in the preview data, and store the preview data in a database; and providing a notice that the advertisement preview material has acquired the preview data to a submission platform, wherein the notice comprises the advertisement identification, so that the submission platform can extract the corresponding preview data from the database through the advertisement identification and provide the preview data to an advertisement review terminal for showing.
10. The apparatus of claim 8, wherein the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is device recognizable feature data converted by a title, a trademark and a picture in an original advertisement material corresponding to the advertisement preview material.
11. An apparatus for processing advertising material, the apparatus being applied to a device, the apparatus comprising:
a receiving unit configured to receive a preview instruction;
the advertisement preview material acquiring unit is used for acquiring the advertisement preview material through an advertisement pulling request;
the preview data acquisition unit is used for acquiring preview data of the small program interface corresponding to the link data through the link data in the advertisement preview material;
and the sending unit is used for sending the preview data to a server so that the server can provide the preview data to an advertisement auditing end for showing.
12. The apparatus according to claim 11, wherein the advertisement preview material obtaining unit is further configured to send an advertisement pulling request to an advertisement retrieving end, where the advertisement pulling request includes a specific device identifier corresponding to the device; and receiving the advertisement preview material which is sent by the advertisement retrieval end and found according to the specific equipment identification.
13. The apparatus of claim 11, wherein the advertisement preview material further comprises a machine feature identifier, wherein the machine feature identifier is device recognizable feature data converted by a title, a trademark and a picture in an original advertisement material corresponding to the advertisement preview material.
14. The apparatus according to claim 11 or 13, wherein the preview data acquiring unit is further configured to display an advertisement presentation page according to the advertisement preview material; displaying an applet interface corresponding to the link data according to the link data; recording the advertisement display page and the small program interface to obtain recorded video data; and performing screen capture on the advertisement display page and the small program interface to obtain key frame screen capture data, and determining the recorded video data and the key frame screen capture data as the preview data.
15. A server, characterized in that the server is adapted to perform the method of processing advertising material according to any of the preceding claims 1-3.
16. An apparatus, characterized in that the apparatus is adapted to perform the method of processing advertising material according to any of the preceding claims 4-7.
17. A storage medium having stored therein instructions which, when run on a computer, cause the computer to perform the method of processing advertising material according to any one of claims 1 to 3 above and/or the method of processing advertising material according to any one of claims 4 to 7 above.
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