CN109509022A - Ad traffic distribution method, advertisement transaction platform, server and storage medium - Google Patents
Ad traffic distribution method, advertisement transaction platform, server and storage medium Download PDFInfo
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Abstract
The present invention discloses a kind of ad traffic distribution method, advertisement transaction platform, server and storage medium, the ad traffic distribution method, comprising: receives the corresponding target flow in targeted advertisements position；According to the order information of contract order each in the contract order store of the flow information of the target flow and the advertisement transaction platform, N number of contract order that the order information and the flow information match is determined；According to the priority of the flow buying pattern of each contract order and preset flow buying pattern in N number of contract order, target contract order is determined；The target flow is issued to the corresponding advertiser of the target contract order.Above scheme classifies to contract order by the way that priority is arranged to flow buying pattern, and determines target contract order according to priority and carry out flow granting, realizes to the contract order of various flow buying patterns and the unified management of flow granting.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of ad traffic distribution methods, advertisement transaction platform, clothes
Business device and storage medium.
Background technique
ADExchange is the Internet advertising transaction platform that media and advertiser link together, advertisement transaction platform
The media flow of media offer is provided, and media flow is issued to advertiser so that advertiser's purchase meets oneself requirement
Media flow carry out advertisement dispensing.In the prior art, advertiser can be with advertisement transaction platform by signing contract order
Form carries out flow buying, and there are many flow buying pattern of contract order may include.When a certain media flow meets
When the contract order of various flow rate buying pattern, lacks determined in the contract order of various flow rate buying pattern in the prior art
The unified approach for the contract order that the media flow is provided out provides chaotic technical problem there are media flow.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
State ad traffic distribution method, advertisement transaction platform, server and the storage medium of problem.
In a first aspect, this specification embodiment provides a kind of ad traffic distribution method, it is applied to advertisement transaction platform, packet
It includes:
Receive the corresponding target flow in targeted advertisements position；
According to each contract in the contract order store of the flow information of the target flow and the advertisement transaction platform
The order information of order determines N number of contract order that the order information and the flow information match, and N is positive integer；
Mould is purchased according to the flow buying pattern of each contract order in N number of contract order and preset flow
The priority of formula determines target contract order；
The target flow is issued to the corresponding advertiser of the target contract order.
Optionally, the flow buying pattern is one of following mode: privately owned sequencing purchasing model gives priority to purchasing
Mode, real time bid mode, privately owned price-bidding model and mode of biing publicly.
Optionally, described according to the flow buying pattern of each contract order in N number of contract order and preset
The priority of flow buying pattern determines target contract order, comprising:
N number of contract order is divided into S group order set according to the flow buying pattern, wherein the S group is ordered
The flow buying pattern for the contract order that every group of order set in single set is included is all the same；
According to the priority of the preset flow buying pattern, target order is determined in the S group order set
Set；
The target contract order is determined in the target order set.
Optionally, the priority according to the preset flow buying pattern determines in the S group order set
Target order set out, comprising:
According to the priority of the preset flow buying pattern, by the S group order set according to priority by height to
Low to be arranged, the order set that priority is ranked the first is as the target order set；
Bids step is repeated until target bid results are success of bidding, the bids step includes: to the mesh
Mark the corresponding each advertiser's transmitted traffic bid request of each contract order in order set；It is anti-according to each advertiser
The bid results of feedback determine the target bid results；When the target bid results are to bid failure, determine that priority is arranged
Next bit order set as the target order set.
Optionally, described when the target bid results are to bid failure, determine that priority comes the order of next bit
Set is used as before the target order set, the method also includes:
According to the type of service of order set each in the target order set, the flow shape of the target flow is determined
State, the flow status include lock state and non-locking state；
It is described the target bid results be bid failure when, determine that priority comes the order set conduct of next bit
The target order set, comprising:
It is the non-locking state in the flow status, and the target bid results are when bidding failure, to determine excellent
First grade comes the order set of next bit as the target order set.
It is optionally, described that the target contract order is determined in the target order set, comprising:
Speed is provided according to the preset flow of contract order each in the target order set, determines that the target is closed
About order.
It is optionally, described that the target contract order is determined in the target order set, comprising:
Number and each contract order are purchased according to the flow of contract order each in the target order set
Flow Firing Patterns determine that the flow of each contract order provides number；
Number is provided according to the flow of each contract order, determines the target contract order.
Second aspect, this specification embodiment provide a kind of advertisement transaction platform, comprising:
Receiving module, for receiving the corresponding target flow in targeted advertisements position；
First determining module, for the conjunction according to the flow information and the advertisement transaction platform of the target flow
The order information of each contract order about in order store determines N number of conjunction that the order information and the flow information match
About order, N are positive integer；
Second determining module, for the flow buying pattern according to each contract order in N number of contract order, and
The priority of preset flow buying pattern determines target contract order；
Module is provided, for the target flow to be issued to the corresponding advertiser of the target contract order.
Optionally, the flow buying pattern is one of following mode: privately owned sequencing purchasing model gives priority to purchasing
Mode, real time bid mode, privately owned price-bidding model and mode of biing publicly.
Optionally, second determining module is used for:
N number of contract order is divided into S group order set according to the flow buying pattern, wherein the S group is ordered
The flow buying pattern for the contract order that every group of order set in single set is included is all the same；
According to the priority of the preset flow buying pattern, target order is determined in the S group order set
Set；
The target contract order is determined in the target order set.
Optionally, second determining module is also used to:
According to the priority of the preset flow buying pattern, by the S group order set according to priority by height to
Low to be arranged, the order set that priority is ranked the first is as the target order set；
Bids step is repeated until target bid results are success of bidding, the bids step includes: to the mesh
Mark the corresponding each advertiser's transmitted traffic bid request of each contract order in order set；It is anti-according to each advertiser
The bid results of feedback determine the target bid results；When the target bid results are to bid failure, determine that priority is arranged
Next bit order set as the target order set.
Optionally, second determining module is also used to:
According to the type of service of order set each in the target order set, the flow shape of the target flow is determined
State, the flow status include lock state and non-locking state；
It is the non-locking state in the flow status, and the target bid results are when bidding failure, to determine excellent
First grade comes the order set of next bit as the target order set.
Optionally, second determining module is also used to:
Speed is provided according to the preset flow of contract order each in the target order set, determines that the target is closed
About order.
Optionally, second determining module is also used to:
Number and each contract order are purchased according to the flow of contract order each in the target order set
Flow Firing Patterns determine that the flow of each contract order provides number；
Number is provided according to the flow of each contract order, determines the target contract order.
The third aspect, this specification embodiment provide a kind of ad traffic dispensing apparatus, including memory, processor and deposit
The computer program that can be run on a memory and on a processor is stored up, the processor executes any of the above-described the method
Step.
Fourth aspect, this specification embodiment provide a kind of computer readable storage medium, are stored thereon with computer journey
Sequence, when which is executed by processor the step of realization any of the above-described the method.
This specification embodiment has the beneficial effect that:
In the scheme of this specification embodiment, advertisement transaction platform receives the corresponding target flow in targeted advertisements position；According to
The order letter of each contract order in the contract order store of the flow information of the target flow and the advertisement transaction platform
Breath determines N number of contract order that the order information and the flow information match；According to every in N number of contract order
The priority of the flow buying pattern of a contract order and preset flow buying pattern determines target contract order；By institute
It states target flow and is issued to the corresponding advertiser of the target contract order.In above scheme, due to being deposited on advertisement transaction platform
In the contract order of substantial amounts, therefore, the flow information of target flow and the order information of each contract order are compared
It is right, N number of contract order that flow information matches with order information is filtered out, then further determine that from this N number of contract order
Target contract order is out to carry out flow granting.In the present solution, by the way that priority is arranged to contract order to flow buying pattern
Classify, and target contract order is determined according to priority and carries out flow granting, realizes to various flow buying patterns
Contract order and flow granting unified management.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 is a kind of flow chart for ad traffic distribution method that this specification embodiment first aspect provides；
Fig. 2 is the flow chart of the determination method for the target contract order that this specification embodiment provides；
Fig. 3 is the schematic diagram for the advertisement transaction platform that this specification embodiment second aspect provides；
Fig. 4 is the schematic diagram for the server that this specification embodiment third aspect provides.
Specific embodiment
This specification embodiment discloses a kind of ad traffic distribution method, device and storage medium, by adopting to flow
Purchase mode setting priority classifies to contract order, and determines target contract order according to priority and carry out flow hair
It puts, realizes to the contract order of various flow buying patterns and the unified management of flow granting.Ad traffic distribution method is answered
For advertisement transaction platform, comprising: receive the corresponding target flow in targeted advertisements position；Believed according to the flow of the target flow
The order information of each contract order, determines the order information in the contract order store of breath and the advertisement transaction platform
The N number of contract order to match with the flow information, N is positive integer；According to each contract order in N number of contract order
Flow buying pattern and preset flow buying pattern priority, determine target contract order；By the target flow
It is issued to the corresponding advertiser of the target contract order.
Technical solution of the present invention is described in detail below by attached drawing and specific embodiment, it should be understood that the application
Specific features in embodiment and embodiment are the detailed description to technical scheme, rather than to present techniques
The restriction of scheme, in the absence of conflict, the technical characteristic in the embodiment of the present application and embodiment can be combined with each other.
The terms "and/or", only a kind of incidence relation for describing affiliated partner, indicates that there may be three kinds of passes
System, for example, A and/or B, can indicate: individualism A exists simultaneously A and B, these three situations of individualism B.In addition, herein
Middle character "/" typicallys represent the relationship that forward-backward correlation object is a kind of "or".
Embodiment
It should be noted that can be related to following platform: party in request is flat during Internet advertising is launched
Platform (Demand Side Platform, DSP), advertisement transaction platform, supplier's platform (SellSide Platform, SSP).
There is thousands of advertiser for DSP, in internet, DSP allows advertiser and/or advertising organizations more square
Just access, and more effectively buy advertisement inventory flow.DSP can be understood as advertiser's service platform, and advertiser can
With target audience, the dispensing region etc. that advertisement is arranged on platform.
For SSP, there is also the thousands of websites for possessing rich-media resource and customer flow in internet, he
Need huge flow to cash, while also wanting to each flow and being attained by maximum value, SSP can allow these media
Advertisement transaction is intervened, so that their advertisement inventory flow be enable to be used.
As shown in Figure 1, a kind of flow chart of the ad traffic distribution method provided for first embodiment of the invention, this method
Applied to advertisement transaction platform, comprising the following steps:
Step S11: the corresponding target flow in targeted advertisements position is received；
In this specification embodiment, targeted advertisements position can be the advertisement position on user's access webpage.For example, user is current
There are three advertisement positions on the webpage of access, it is located at the upper left corner, the upper right corner and the lower left corner of webpage, targeted advertisements position can be with
For any one advertisement position in these three advertisement positions.
Target flow can be SSP and be sent to advertisement transaction platform, in one embodiment, when user accesses certain webpage
When, SSP can send signal to advertisement transaction platform and there is access user on the advertisement transaction platform webpage to inform.User exists
When accessing webpage, the flow in the webpage can be triggered, it is flat that SSP can be sent to advertisement transaction using the flow as target flow
Platform.
Step S12: according in the contract order store of the flow information of the target flow and the advertisement transaction platform
The order information of each contract order determines that N number of contract order that the order information and the flow information match, N are
Positive integer；
In this specification embodiment, the flow information of target flow may include the region of the affiliated web site of flow, flow
Corresponding user property of information, flow etc..Contract order store may include all order contracts on advertisement transaction platform, order letter
Breath may include the waiting information of the contract order, flow buying pattern information, flow buying total quantity, flow buying need
Seek information etc..For example, the order information of the contract order of certain advertiser are as follows: flow buying pattern is privately owned sequencing purchasing model
(Programmatic Direct Buying, PDB), the total amount of flow buying are 1,000,000, and the demand information of flow buying is
It purchases the flow of District of Shanghai and the corresponding user of flow is interested in electronic product.
May also be different it should be understood that demand possibility of the different contract orders to flow is identical, for example, contract order
A needs to purchase the flow from Shanghai, and contract order B, which needs to purchase, comes from Pekinese's flow, therefore, this specification embodiment
In, the order information of each contract order can be compared with target flow information, determine that order information and flow are believed
The matched N number of contract order of manner of breathing.For example, can will need to purchase upper ocean current when target flow is the flow from Shanghai
The contract order of amount screens.
In this specification embodiment, N number of contract order can determine in several ways.It in one embodiment, can be with
The order information of each contract order and the matching degree of flow information are calculated, matching degree is greater than to N number of conjunction of a preset matching degree
About order is as the N number of contract order to match, wherein preset matching degree can be set according to actual needs, here not
It limits.In another embodiment, the order information of each contract order and the similarity of flow information can be calculated, it will be similar
Degree is greater than N number of contract order of a default similarity as the N number of contract order to match.In addition, in this specification embodiment,
When flow meets order requirements, order label can be added to the flow, the content of order label can be according to actual needs
It is set, for example, order label may include flow buying pattern, order ID etc., the flow with order label is
Contract flow.
Step S13: according to the flow buying pattern and preset stream of each contract order in N number of contract order
The priority for measuring buying pattern, determines target contract order；
In this specification embodiment, advertiser can select flow to adopt according to actual needs when carrying out flow buying
Purchase mode, flow buying pattern include but is not limited to following several modes: privately owned sequencing purchasing model (Programmatic
Direct Buying, PDB), give priority to purchasing (Preferred Deals, PD) mode, real time bid (Real Time
Bidding, RTB) mode, it is privately owned bid (Private Auction, PA) mode and bid publicly (Open Auction,
OA) mode.
For the ease of being managed collectively to contract order, in this specification embodiment, flow buying pattern is arranged excellent
The height of first grade, priority can be configured according to actual needs.In one embodiment, the flow buying of contract order
Mode includes PDB, PD, RTB, PA, OA, is PDB > PD > PA > RTB/OA according to the sequence that priority arranges from high to low.
, can be according to the priority of the flow buying pattern of each contract order when determining target contract order, it will be excellent
The first grade highest and highest contract order of bid is as target contract order.Alternatively, by highest priority and with flow matches journey
Highest contract order is spent as target contract order.It is, of course, also possible to determine target contract order using other modes, here
Without limitation.
Step S14: the target flow is issued to the corresponding advertiser of the target contract order.
After target contract order has been determined, target flow is distributed into advertiser corresponding with target contract order, with
Advertiser is set to launch advertisement in targeted advertisements position.In one embodiment, advertisement transaction platform is after determining target contract order,
Advertisement load request can be sent to the DSP for the advertiser for including target contract order, DSP is corresponding by the target contract order
Advertisement material, advertisement dropping apparatus feed back to advertisement transaction platform so that targeted advertisements position according to advertisement dropping apparatus load
Advertisement material.
In this specification embodiment, the determination of target contract order may include various ways, referring to FIG. 2, being this theory
A kind of method of determination for target contract order that bright book embodiment provides, comprising the following steps:
Step S21: N number of contract order is divided into S group order set according to the flow buying pattern, wherein
The flow buying pattern for the contract order that every group of order set in the S group order set is included is all the same；
Step S22: it according to the priority of the preset flow buying pattern, is determined in the S group order set
Target order set；
Step S23: the target contract order is determined in the target order set.
It, can be with when determining the target contract order of target flow granting in N number of contract order in this specification embodiment
First it is grouped according to the flow buying pattern of N number of contract order.By taking N is 5 as an example, it is assumed that have 3 contracts in 5 contract orders
The buying pattern of order is PDB, and having the buying pattern of 2 contract orders is RTB, then this 5 contract orders is divided into two groups and ordered
Single set, i.e. S are 2, and one group includes 3 PDB contract orders, and another group includes 2 RTB orders.
Next, target order set is determined in S group order set, for example, by the order set of highest priority
As target order set, or using the order set that priority is pre-set priority as target order set, do not do here
It limits.
Finally, determining target contract order in target order set.For example, determining order in target order set
The highest order of matching degree of information and target flow information is as target contract order, alternatively, determining in target order set
The advertiser of each contract order, these advertisers bid to target flow, determine the highest advertiser that bids, and will be competing
The corresponding contract order of the highest advertiser of valence is as target contract order.It is, of course, also possible to determine mesh using other modes
Contract order is marked, here without limitation.
Optionally, the priority according to the preset flow buying pattern determines in the S group order set
Target order set out, comprising: according to the priority of the preset flow buying pattern, by the S group order set according to
Priority is arranged from high to low, and the order set that priority is ranked the first is as the target order set；Repetition is held
Row bids step is success of bidding until target bid results, and the bids step includes: every into the target order set
The corresponding each advertiser's transmitted traffic bid request of a contract order；According to the bid results of each advertiser feedback,
Determine the target bid results；When the target bid results are to bid failure, determine that priority comes ordering for next bit
Single set is used as the target order set.
It, can be with after being divided into S group order set according to priority to N number of contract order in this specification embodiment
This S group order set is arranged according to the priority, it is by making number one for highest priority, priority is minimum
It rolls into last place, then determines target contract order by group according to priority sequence from high to low.
In one embodiment, 6 N, wherein having, 2 contract orders are PDB order, 2 contract orders are PD order, 2
A is RTB order.If the priority of PDB is higher than the priority of PD, and the priority of PD is higher than the priority of RTB, then first
Using the corresponding order set of the PBD of highest priority as target order set.Then to the corresponding advertiser of 2 PDB orders
Bid request is initiated, or sends bid request to the DSP where advertiser, request advertiser bids to target flow.
Advertisement transaction platform is bidded according to each advertiser's, determines target bid results, wherein is receiving more than one advertisement
When the main bid to target flow, determine that target bid results are that successfully, and the corresponding contract of highest advertiser that will bid is ordered
Nonoculture is target contract order.When advertisement transaction platform does not receive the response to bid request of advertiser, or receive
When response format is incorrect, target bid results are determined as failure, deputy PD is corresponding to be ordered at this point, determining priority comes
Single set is used as target order set.Then bid request, the knot if target is bidded are initiated to the corresponding advertiser of 2 PD orders
Fruit is failure, then the corresponding order set of the RTB for priority being come into third position as target order set, and so on, directly
It is that when bidding successfully, target contract order is determined in current order set to target bid results.
Optionally, described when the target bid results are to bid failure, determine that priority comes the order of next bit
Set is used as before the target order set, the method also includes: according to order collection each in the target order set
The type of service of conjunction determines that the flow status of the target flow, the flow status include lock state and non-locking shape
State；It is described the target bid results be bid failure when, determine priority come next bit order set be used as described in
Target order set, comprising: the flow status be the non-locking state, and the target bid results be bid unsuccessfully
When, determine that priority comes the order set of next bit as the target order set.
In this specification embodiment, flow buying pattern be same priority target order set in, contract order
Type of service may include a variety of.In one embodiment, in target order set each contract order flow buying pattern
It is PDB, for a PDB order, type of service can be one of following type of service: full dose PDB, quantify
PDB, determine region PDB, determine crowd PDB.Wherein, full dose PDB is the whole day flow that a certain advertisement position is purchased with PDB mode；It is quantitative
PDB is the partial discharge that a certain advertisement position is purchased with PDB mode；Determining region PDB is the spy that a certain advertisement position is purchased with PDB mode
Determine the flow of region, such as purchases the flow on a certain advertisement position from Beijing area；Determining crowd PDB is to purchase certain with PDB mode
The flow of the specific crowd of one advertisement position is such as purchased on a certain advertisement position to the flow of the interested crowd of automobile.
In this specification embodiment, can determine flow status according to type of service, flow status be divided into lock state and
Non-locking state.In one embodiment, when type of service is full dose PDB, determines region PDB, determines crowd PDB, flow can be locked
Flow can be also issued to this even if the advertiser of these contract orders does not bid by the fixed contract order to these types of service
The advertiser of a little contract orders.When type of service is quantitative PDB, flow can't lock specified rate PDB contract order.Also
To say, when current goal order collection is combined into PDB order set, if include in the target order set full dose PDB order,
When one of determining region PDB order, determine crowd's PDB order or is a variety of, even if target flow is corresponding in the target order set
Advertiser in bid unsuccessfully, target flow can be also issued to these locking one of orders, target flow will not descend leakage
It is consumed in the order set low to priority.If not including in current goal order set has full dose PDB order, surely
Domain PDB order and determine crowd's PDB order, then bids mistake in the corresponding advertiser of current goal order set to target flow
After losing, target flow then flows to next priority and is consumed, i.e., the corresponding advertiser of order set of next priority is directed to
Target flow is bidded.
For example, when target order collection is combined into PDB order set, target order set includes 3 PDB orders, point
Not Wei full dose PDB order, determine region PDB order, quantitative PDB, if the flow that target flow meets this 3 PDB orders is wanted
Ask, then advertisement transaction platform initiates bid request to the corresponding advertiser of 3 PDB orders, if 3 advertisers do not respond it is competing
Valence, then this wheel is bidded unsuccessfully.But due to full dose PDB order and determine region PDB order and flow can be locked, target stream
It measures and is consumed in the order that will not enter next priority, but target flow is issued to full dose PDB order or determines region PDB
Order.Target flow is specifically issued to full dose PDB order still determines region PDB order to set according to actual needs
It is fixed, for example, an order can be randomly choosed in the two orders carries out flow granting, it can also be according to the two orders
Target flow is issued to highest order of history bid etc. by history bid record.
Optionally, described that the target contract order is determined in the target order set, comprising: according to the mesh
The preset flow for marking each contract order in order set provides speed, determines the target contract order.
In this specification embodiment, for the contract order of partial discharge for having purchased a certain advertisement position, if not
Any configuration is done, certain time period may be concentrated on and just complete advertisement dispensing.For example, by taking quantitative PDB order as an example, if
PDB order has purchased 1,000,000 flows of certain advertisement position, and one day total flow of advertisement position is 100,000,000, if that not to flow
Granting configured, then advertisement dispensing may be carried out completion in the morning of this day.In order to make this 1,000,000 injected volume as far as possible
Executed in one day, preset flow can have been set to each contract order and provide speed, for example, configuration one 5% or
10% at the uniform velocity parameter.By taking a PDB order as an example, the PDB procurement orders 5,000,000 flows of C advertisement position, C advertisement position one day
Total flow be 100,000,000, if the preset flow of the PDB order provide speed be 5% at the uniform velocity, i.e., it is random in every 20 flows
Determine a flow as the flow of the PDB order.
It in one embodiment, can be to the flow set label for meeting PDB order, still with above 5% at the uniform velocity parameter
For, when receiving target flow, determines target flow and be issued between the last flow of the PDB order whether be separated by 20
A flow, if so, can be tagged by the target flow, label substance can be the ID of the PDB order, then will stamp
The target flow of label is issued to the corresponding advertiser of the PDB order, so that advertiser participates in bidding, if bidding success,
In this current 20 flows, flow no longer is provided to the corresponding advertiser of the PDB order, until 20 current flows disappear
Consumption and then continuation determine the flow for meeting the PDB order in next 20 flows.If bidded unsuccessfully, continue
The flow for meeting the PDB order is determined in this current 20 flows, is issued advertiser and is bidded, until advertiser chooses oneself
Until satisfied flow.
Optionally, described that the target contract order is determined in the target order set, comprising: according to the mesh
The flow buying number of each contract order in order set and the flow Firing Patterns of each contract order are marked, are determined
The flow of each contract order provides number；Number is provided according to the flow of each contract order, determines the target
Contract order.
In this specification embodiment, flow Firing Patterns can provide for single times or more times are provided, wherein providing for single times is
Refer to that flow provides that the flow buying number of number and contract order is identical, more times provide refer to flow provide number be flow buying number again
Number.For example, the flow Firing Patterns of D contract order are 2 times of grantings, the flow buying number of D contract order is 5,000,000, then extensively
The flow that announcement transaction platform can send 10,000,000 gives D contract order corresponding advertiser, and advertiser can be in this 10,000,000 flow
In select away 5,000,000 flows.As it can be seen that more times are provided and can help advertiser is a degree of to flow progress to select, make advertisement
The main flow selected more meets itself needs.It should be understood that in the above example, the feelings of flow are selected according to advertiser
Condition, it is possible to which before not providing 10,000,000 flows, advertiser has just chosen 5,000,000 flows, for example, every send out to advertiser
As soon as sending time flow, advertiser selectes current flow, then advertisement transaction platform has just been completed after providing 5,000,000 flows
The flow of advertiser purchases number, in this case just without being further continued for providing remaining 5,000,000 flow.
In this specification embodiment, the flow of each contract order can be provided into number, at the uniform velocity by the flow of discharging quantity
Provide, for example, when contract order flow provide number be 10,000,000 when, can by this 10,000,000 flow according to 10% at the uniform velocity
Parameter is provided, and specific distribution process can provide the process that speed carries out flow granting with preset flow with reference to above-mentioned,
Here it is not just repeating.
Second aspect, based on the same inventive concept, this specification embodiment provide a kind of advertisement transaction platform, please refer to figure
3, comprising:
Receiving module 31, for receiving the corresponding target flow in targeted advertisements position；
First determining module 32, for according to the flow information of the target flow and the advertisement transaction platform
It is N number of to determine that the order information matches with the flow information for the order information of each contract order in contract order store
Contract order, N are positive integer；
Second determining module 33, for the flow buying pattern according to each contract order in N number of contract order, with
And the priority of preset flow buying pattern, determine target contract order；
Module 34 is provided, for the target flow to be issued to the corresponding advertiser of the target contract order.
In a kind of optional implementation, the flow buying pattern is one of following mode: privately owned sequencing purchase
It buys mode, give priority to purchasing mode, real time bid mode, privately owned price-bidding model and mode of biing publicly.
In a kind of optional implementation, the second determining module 33 is used for:
N number of contract order is divided into S group order set according to the flow buying pattern, wherein the S group is ordered
The flow buying pattern for the contract order that every group of order set in single set is included is all the same；
According to the priority of the preset flow buying pattern, target order is determined in the S group order set
Set；
The target contract order is determined in the target order set.
In a kind of optional implementation, the second determining module 33 is also used to:
According to the priority of the preset flow buying pattern, by the S group order set according to priority by height to
Low to be arranged, the order set that priority is ranked the first is as the target order set；
Bids step is repeated until target bid results are success of bidding, the bids step includes: to the mesh
Mark the corresponding each advertiser's transmitted traffic bid request of each contract order in order set；It is anti-according to each advertiser
The bid results of feedback determine the target bid results；When the target bid results are to bid failure, determine that priority is arranged
Next bit order set as the target order set.
In a kind of optional implementation, the second determining module 33 is also used to:
According to the type of service of order set each in the target order set, the flow shape of the target flow is determined
State, the flow status include lock state and non-locking state；
It is the non-locking state in the flow status, and the target bid results are when bidding failure, to determine excellent
First grade comes the order set of next bit as the target order set.
In a kind of optional implementation, the second determining module 33 is also used to:
Speed is provided according to the preset flow of contract order each in the target order set, determines that the target is closed
About order.
In a kind of optional implementation, the second determining module 33 is also used to:
Number and each contract order are purchased according to the flow of contract order each in the target order set
Flow Firing Patterns determine that the flow of each contract order provides number；
Number is provided according to the flow of each contract order, determines the target contract order.
About above-mentioned apparatus, wherein the concrete function of modules is sent out in ad traffic provided in an embodiment of the present invention
It puts in the embodiment of method and is described in detail, no detailed explanation will be given here.
The third aspect is based on inventive concept same as data processing method in previous embodiment, and the present invention also provides one
Kind of server, as shown in figure 4, including memory 504, processor 502 and being stored on memory 504 and can be in processor 502
The computer program of upper operation, the processor 502 realize ad traffic distribution method described previously when executing described program
The step of either method.
Wherein, in Fig. 4, bus architecture (is represented) with bus 500, and bus 500 may include any number of interconnection
Bus and bridge, bus 500 will include the one or more processors represented by processor 502 and what memory 504 represented deposits
The various circuits of reservoir link together.Bus 500 can also will peripheral equipment, voltage-stablizer and management circuit etc. it
Various other circuits of class link together, and these are all it is known in the art, therefore, no longer carry out further to it herein
Description.Bus interface 506 provides interface between bus 500 and receiver 501 and transmitter 1103.Receiver 501 and transmission
Device 503 can be the same element, i.e. transceiver, provide the unit for communicating over a transmission medium with various other devices.
Processor 502 is responsible for management bus 500 and common processing, and memory 504 can be used for storage processor 502 and execute
Used data when operation.
Fourth aspect, based on the inventive concept based on ad traffic distribution method in previous embodiment, the present invention also mentions
For a kind of computer readable storage medium, it is stored thereon with computer program, institute above is realized when which is executed by processor
The step of stating based on either ad traffic distribution method method.
This specification is referring to the method, equipment (system) and computer program product according to this specification embodiment
Flowchart and/or the block diagram describes.It should be understood that can be realized by computer program instructions every in flowchart and/or the block diagram
The combination of process and/or box in one process and/or box and flowchart and/or the block diagram.It can provide these computers
Processor of the program instruction to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices
To generate a machine, so that generating use by the instruction that computer or the processor of other programmable data processing devices execute
In setting for the function that realization is specified in one or more flows of the flowchart and/or one or more blocks of the block diagram
It is standby.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of equipment, the commander equipment realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Invention additionally discloses A1, a kind of ad traffic distribution method is applied to advertisement transaction platform, which comprises
Receive the corresponding target flow in targeted advertisements position；
According to each contract in the contract order store of the flow information of the target flow and the advertisement transaction platform
The order information of order determines N number of contract order that the order information and the flow information match, and N is positive integer；
Mould is purchased according to the flow buying pattern of each contract order in N number of contract order and preset flow
The priority of formula determines target contract order；
The target flow is issued to the corresponding advertiser of the target contract order.
A2, ad traffic distribution method according to a1, the flow buying pattern are one of following mode: private
There is sequencing purchasing model, give priority to purchasing mode, real time bid mode, privately owned price-bidding model and mode of biing publicly.
A3, ad traffic distribution method according to a1, it is described according to each contract order in N number of contract order
Flow buying pattern and preset flow buying pattern priority, determine target contract order, comprising:
N number of contract order is divided into S group order set according to the flow buying pattern, wherein the S group is ordered
The flow buying pattern for the contract order that every group of order set in single set is included is all the same；
According to the priority of the preset flow buying pattern, target order is determined in the S group order set
Set；
The target contract order is determined in the target order set.
A4, ad traffic distribution method according to a3, it is described according to the preferential of the preset flow buying pattern
Grade, determines target order set in the S group order set, comprising:
According to the priority of the preset flow buying pattern, by the S group order set according to priority by height to
Low to be arranged, the order set that priority is ranked the first is as the target order set；
Bids step is repeated until target bid results are success of bidding, the bids step includes: to the mesh
Mark the corresponding each advertiser's transmitted traffic bid request of each contract order in order set；It is anti-according to each advertiser
The bid results of feedback determine the target bid results；When the target bid results are to bid failure, determine that priority is arranged
Next bit order set as the target order set.
A5, ad traffic distribution method according to a4, it is described when the target bid results are to bid failure, really
Determine before priority comes the order set of next bit as the target order set, the method also includes:
According to the type of service of order set each in the target order set, the flow shape of the target flow is determined
State, the flow status include lock state and non-locking state；
It is described the target bid results be bid failure when, determine that priority comes the order set conduct of next bit
The target order set, comprising:
It is the non-locking state in the flow status, and the target bid results are when bidding failure, to determine excellent
First grade comes the order set of next bit as the target order set.
A6, ad traffic distribution method according to a3, it is described to determine the mesh in the target order set
Mark contract order, comprising:
Speed is provided according to the preset flow of contract order each in the target order set, determines that the target is closed
About order.
A7, ad traffic distribution method according to a3, it is described to determine the mesh in the target order set
Mark contract order, comprising:
Number and each contract order are purchased according to the flow of contract order each in the target order set
Flow Firing Patterns determine that the flow of each contract order provides number；
Number is provided according to the flow of each contract order, determines the target contract order.
B8, a kind of advertisement transaction platform, the advertisement transaction platform include:
Receiving module, for receiving the corresponding target flow in targeted advertisements position；
First determining module, for the conjunction according to the flow information and the advertisement transaction platform of the target flow
The order information of each contract order about in order store determines N number of conjunction that the order information and the flow information match
About order, N are positive integer；
Second determining module, for the flow buying pattern according to each contract order in N number of contract order, and
The priority of preset flow buying pattern determines target contract order；
Module is provided, for the target flow to be issued to the corresponding advertiser of the target contract order.
B9, the advertisement transaction platform according to B8, the flow buying pattern are one of following mode: privately owned journey
Sequence purchasing model gives priority to purchasing mode, real time bid mode, privately owned price-bidding model and mode of biing publicly.
B10, the advertisement transaction platform according to B8, second determining module are used for:
N number of contract order is divided into S group order set according to the flow buying pattern, wherein the S group is ordered
The flow buying pattern for the contract order that every group of order set in single set is included is all the same；
According to the priority of the preset flow buying pattern, target order is determined in the S group order set
Set；
The target contract order is determined in the target order set.
B11, advertisement transaction platform according to b10, second determining module are also used to:
According to the priority of the preset flow buying pattern, by the S group order set according to priority by height to
Low to be arranged, the order set that priority is ranked the first is as the target order set；
Bids step is repeated until target bid results are success of bidding, the bids step includes: to the mesh
Mark the corresponding each advertiser's transmitted traffic bid request of each contract order in order set；It is anti-according to each advertiser
The bid results of feedback determine the target bid results；When the target bid results are to bid failure, determine that priority is arranged
Next bit order set as the target order set.
B12, the advertisement transaction platform according to B11, second determining module are also used to:
According to the type of service of order set each in the target order set, the flow shape of the target flow is determined
State, the flow status include lock state and non-locking state；
It is the non-locking state in the flow status, and the target bid results are when bidding failure, to determine excellent
First grade comes the order set of next bit as the target order set.
B13, advertisement transaction platform according to b10, second determining module are also used to:
Speed is provided according to the preset flow of contract order each in the target order set, determines that the target is closed
About order.
B14, advertisement transaction platform according to b10, second determining module are also used to:
Number and each contract order are purchased according to the flow of contract order each in the target order set
Flow Firing Patterns determine that the flow of each contract order provides number；
Number is provided according to the flow of each contract order, determines the target contract order.
C15, a kind of server can be run on a memory and on a processor including memory, processor and storage
The step of computer program, the processor realizes any one of A1-A7 the method when executing described program.
D16, a kind of computer readable storage medium, are stored thereon with computer program, when which is executed by processor
The step of realizing any one of A1-A7 the method.
Claims (10)
1. a kind of ad traffic distribution method is applied to advertisement transaction platform, which is characterized in that the described method includes:
Receive the corresponding target flow in targeted advertisements position；
According to contract order each in the contract order store of the flow information of the target flow and the advertisement transaction platform
Order information, determine the order information and N number of contract order that the flow information matches, N is positive integer；
According to the flow buying pattern of each contract order in N number of contract order and preset flow buying pattern
Priority determines target contract order；
The target flow is issued to the corresponding advertiser of the target contract order.
2. ad traffic distribution method according to claim 1, which is characterized in that the flow buying pattern is with lower die
One of formula: privately owned sequencing purchasing model gives priority to purchasing mode, real time bid mode, privately owned price-bidding model and openly
Price-bidding model.
3. ad traffic distribution method according to claim 1, which is characterized in that described according to N number of contract order
In the flow buying pattern of each contract order and the priority of preset flow buying pattern, determine target contract order,
Include:
N number of contract order is divided into S group order set according to the flow buying pattern, wherein the S group order collection
The flow buying pattern for the contract order that every group of order set in conjunction is included is all the same；
According to the priority of the preset flow buying pattern, target order set is determined in the S group order set；
The target contract order is determined in the target order set.
4. ad traffic distribution method according to claim 3, which is characterized in that described to be adopted according to the preset flow
The priority of purchase mode determines target order set in the S group order set, comprising:
According to the priority of the preset flow buying pattern, by the S group order set according to priority from high to low into
Row arrangement, the order set that priority is ranked the first is as the target order set；
Bids step is repeated until target bid results are success of bidding, the bids step includes: to order to the target
The corresponding each advertiser's transmitted traffic bid request of each contract order in single set；According to each advertiser feedback
Bid results determine the target bid results；When the target bid results are to bid failure, determine that priority comes down
One order set is as the target order set.
5. ad traffic distribution method according to claim 4, which is characterized in that described to be in the target bid results
Bid failure when, before determining that priority comes the order set of next bit as the target order set, the method is also
Include:
According to the type of service of order set each in the target order set, the flow status of the target flow is determined,
The flow status includes lock state and non-locking state；
It is described the target bid results be bid failure when, determine priority come next bit order set be used as described in
Target order set, comprising:
It is the non-locking state in the flow status, and the target bid results are when bidding failure, to determine priority
The order set of next bit is come as the target order set.
6. ad traffic distribution method according to claim 3, which is characterized in that described in the target order set
Determine the target contract order, comprising:
Speed is provided according to the preset flow of contract order each in the target order set, determines that the target contract is ordered
It is single.
7. ad traffic distribution method according to claim 3, which is characterized in that described in the target order set
Determine the target contract order, comprising:
The flow of number and each contract order is purchased according to the flow of contract order each in the target order set
Firing Patterns determine that the flow of each contract order provides number；
Number is provided according to the flow of each contract order, determines the target contract order.
8. a kind of advertisement transaction platform, which is characterized in that the advertisement transaction platform includes:
Receiving module, for receiving the corresponding target flow in targeted advertisements position；
First determining module, for being ordered according to the flow information of the target flow and the contract of the advertisement transaction platform
The order information of each contract order in single library determines that the order information is ordered with N number of contract that the flow information matches
Single, N is positive integer；
Second determining module, for the flow buying pattern according to each contract order in N number of contract order, and it is default
Flow buying pattern priority, determine target contract order；
Module is provided, for the target flow to be issued to the corresponding advertiser of the target contract order.
9. a kind of server including memory, processor and stores the computer that can be run on a memory and on a processor
The step of program, the processor realizes any one of claim 1-7 the method when executing described program.
10. a kind of computer readable storage medium, is stored thereon with computer program, power is realized when which is executed by processor
Benefit requires the step of any one of 1-7 the method.
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