CN106897903A - Advertisement processing method and ad system - Google Patents

Advertisement processing method and ad system Download PDF

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Publication number
CN106897903A
CN106897903A CN201710093744.6A CN201710093744A CN106897903A CN 106897903 A CN106897903 A CN 106897903A CN 201710093744 A CN201710093744 A CN 201710093744A CN 106897903 A CN106897903 A CN 106897903A
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China
Prior art keywords
advertisement
advertisement position
flow
original
extension
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Granted
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CN201710093744.6A
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Chinese (zh)
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CN106897903B (en
Inventor
向卓林
王小可
刘肖琛
苏麒匀
林世飞
赵艳
黄磊
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN201710093744.6A priority Critical patent/CN106897903B/en
Publication of CN106897903A publication Critical patent/CN106897903A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The invention discloses a kind of advertisement processing method and ad system；Method includes：Determine the open standard specification for thering is the advertisement position for delivering entrance to be met in ad system；The original specification of the advertisement position of different flow is compared with standard specification, the standard specification that condition of similarity is met with advertisement position is configured to the extension specification of respective advertisement position；Obtain the material for meeting standard requirements that advertiser uploads；Advertisement to be put according to extension specification to different flow is clustered, and prioritization is carried out to the advertisement to be put that cluster is obtained；Obtain the target extension specification that the ad-request of the advertisement position from flow is carried；The advertisement to be put that the corresponding prioritization of specification chooses at least one highest priority is extended according to target；Selected advertisement putting to be put to the advertisement position for initiating ad-request is exposed.Implement the present invention, advertisement putting efficiency can be lifted, and lift the utilization rate of the advertisement position of heterogeneous flow.

Description

Advertisement processing method and ad system
Technical field
The present invention relates to the communication technology, more particularly to a kind of advertisement processing method and ad system.
Background technology
With flourishing for internet industry particularly mobile Internet, carrying out information popularization by internet turns into letter Cease the neomorph of propagation and be widely used.
Internet advertising (hereinafter referred to as advertisement) has become use as the typical technology for carrying out in internet information popularization Family obtains the important channel of information and advertiser's lifting popularity and publicity product.
Ad system is supported to deliver advertisement to the advertisement position in different flow for advertiser, but wide due to different flow The limitation physically of the specification of announcement position, causes the specification of the advertisement position of flow multifarious feature occur, for such case：
On the one hand, advertiser in different advertisement positions in order to deliver advertisement, it is necessary to upload substantial amounts of meeting not to ad system With the material of the specification of advertisement position, complicated and diversified advertisement position often makes advertiser feel to be difficult to select, and influence advertiser's is wide Accuse the efficiency delivered；
On the other hand, ad system can carry out the priority row for exposing for the advertisement to be put of each advertisement position Sequence, the advertisement position of the original specification of substantial amounts of differentiation is provided due to different flow, for ad system, in order to enter row major Level sequence can cause sizable resource consumption, also have impact on the efficiency of advertisement putting；
Another further aspect, the variation of the advertisement position specification of heterogeneous flow causes the queue fragmentation of prioritization, due to Advertisement to be put in queue is less and be difficult to be formed the competition of effective exposure, be difficult to quickly disappear for advertisement position Consume to ensure that different flow provides the utilization rate of advertisement position.
In sum, correlation technique is for lifting advertisement putting efficiency, the utilization rate of the advertisement position of the heterogeneous flow of lifting still Without effective solution.
The content of the invention
The embodiment of the present invention provides a kind of advertisement processing method and ad system, can in lifting advertisement putting efficiency, carry Rise the utilization rate of the advertisement position of heterogeneous flow.
What the technical scheme of the embodiment of the present invention was realized in：
In a first aspect, the embodiment of the present invention provides a kind of advertisement processing method, including：
Determine the open standard specification for thering is the advertisement position for delivering entrance to be met in ad system；
The original specification of the advertisement position of different flow and the standard specification are compared, will be met with the advertisement position The standard specification of condition of similarity is configured to the extension specification of respective advertisement position；
The material for meeting the standard specification that advertiser uploads is obtained, the material is used to form treating for the advertiser Deliver advertisement；
Advertisement to be put according to the extension specification to the different flows is clustered, and what cluster was obtained is to be put Advertisement carries out prioritization；
Obtain the target extension specification that the ad-request of the advertisement position from the flow is carried；
The to be put wide of selected at least one highest priority of the corresponding prioritization of specification is extended according to the target Accuse；
Selected advertisement putting to be put to the advertisement position for initiating the ad-request is exposed.
Second aspect, the embodiment of the present invention provides a kind of ad system, including：
Standard specification unit, for determining to open the standard for thering is the advertisement position for delivering entrance to be met in the ad system Specification；
Extension specification unit, for the original specification of the advertisement position of different flow and the standard specification to be compared, The standard specification that condition of similarity is met with the advertisement position is configured to the extension specification of respective advertisement position；
Material obtaining unit, the material for meeting the standard specification for obtaining advertiser's upload, the material is used for Form the advertisement to be put of the advertiser；
Clustering order unit, clusters for the advertisement to be put according to the extension specification to the different flows, Prioritization is carried out to the advertisement to be put that cluster is obtained；
Ad-request unit, the target that the ad-request for obtaining the advertisement position from the flow is carried extends rule Lattice；
Unit is chosen in advertisement, preferential for extending the corresponding prioritization of specification selected at least one according to the target Level highest advertisement to be put；
Advertisement putting unit, for selected advertisement putting to be put to the advertisement position for initiating the ad-request to be entered Row exposure.
The third aspect, the embodiment of the present invention provides a kind of ad system, including memory and processor, is stored in memory There is executable instruction, the executable instruction includes following operation for causing computing device：
Determine the open standard specification for thering is the advertisement position for delivering entrance to be met in ad system；
The original specification of the advertisement position of different flow and the standard specification are compared, will be met with the advertisement position The standard specification of condition of similarity is configured to the extension specification of respective advertisement position；
The material for meeting the standard specification that advertiser uploads is obtained, the material is used to form treating for the advertiser Deliver advertisement；
Advertisement to be put according to the extension specification to the different flows is clustered, and what cluster was obtained is to be put Advertisement carries out prioritization；
Obtain the target extension specification that the ad-request of the advertisement position from the flow is carried；
The to be put wide of selected at least one highest priority of the corresponding prioritization of specification is extended according to the target Accuse；
Selected advertisement putting to be put to the advertisement position for initiating the ad-request is exposed.
Fourth aspect, the embodiment of the present invention provides a kind of storage medium, executable instruction is included, for performing the present invention The advertisement processing method that embodiment is provided.
The embodiment of the present invention has such beneficial effect：
The advertisement position of a series of standard specification is provided in ad system as the dispensing entrance of advertisement, is hidden to advertiser The difference of the original specification of the advertisement position of different flow, reduces the selection that advertiser selects the advertisement position for delivering advertisement Difficulty, improves advertisement putting efficiency；
Same extension specification is configured by the advertisement position similar to standard specification for multiple flows, and extension rule will be met The material of lattice is realized using the material for meeting standard requirements to the original format change of the advertisement position for configuring same extension specification The effect of advertisement is delivered to multiple flows, advertisement putting flow is simplified, advertisement putting efficiency is improved；
The advertisement to be put unification of the advertisement position of identical extension specification is carried out into the prioritization for exposing, is realized Advertisement to be put unification to the same or analogous advertisement position of original specification of different flow carries out the effect of prioritization, phase Advertisement to be put relatively for the advertisement position of different original specifications carries out prioritization and compares, and the former queue is longer, more holds The competition of advertisement is easily formed, accelerates the consumption of advertisement position, so as to lift the utilization rate of the advertisement position of different flow.
Brief description of the drawings
Fig. 1 be ad system provided in an embodiment of the present invention different (heterogeneous) flows carry out one of advertisement putting it is optional Schematic diagram of a scenario；
Fig. 2 is that the original specification for advertiser's correspondence advertisement position provided in an embodiment of the present invention uploads material and is directed to The advertisement to be put of the advertisement position of each original specification carries out an optional schematic diagram of prioritization respectively；
Fig. 3 is an optional schematic flow sheet of advertisement processing method provided in an embodiment of the present invention；
Fig. 4-1 is that standard specification is set in ad system provided in an embodiment of the present invention and standard specification is configured with It is alternatively configured as the schematic diagram of the extension specification of the original specification of advertisement position；
Fig. 4-2 is that the embodiment of the present invention is provided from 1:Selected in the valued space of the original specification of the advertisement position of 1 wide high proportion Take an optional schematic diagram of standard specification；
Fig. 4-3 is that the embodiment of the present invention is provided from 1:Selected in the valued space of the original specification of the advertisement position of 2 wide high proportions Take an optional schematic diagram of standard specification；
Fig. 4-4 be ad system provided in an embodiment of the present invention stored in advertisement specification table the original specification of advertisement position with Extend the schematic diagram of specification；
Fig. 4-5 be ad system provided in an embodiment of the present invention stored in advertisement specification table the original specification of advertisement position with Extend the schematic diagram of specification；
Fig. 4-6 is the advertisement position to configuring identical extension specification provided in an embodiment of the present invention and to configuring identical extension The advertisement to be put unification of the advertisement position of specification carries out an optional schematic diagram of prioritization；
Fig. 5 is an optional software and hardware structure schematic diagram of ad system provided in an embodiment of the present invention；
Fig. 6 is an optional illustrative view of functional configuration of ad system provided in an embodiment of the present invention；
Fig. 7 is an optional illustrative view of functional configuration of ad system provided in an embodiment of the present invention；
Fig. 8 is the picture materials that off-line module provided in an embodiment of the present invention uploads advertiser and carries out conversion process One optional schematic flow sheet.
Specific embodiment
Below in conjunction with drawings and Examples, the present invention will be described in further detail.It should be appreciated that mentioned herein Embodiment is only used to explain the present invention, is not intended to limit the present invention.In addition, embodiment provided below is for implementing Section Example of the invention, rather than provide implementation whole embodiments of the invention, in the case where not conflicting, the present invention is implemented Example record technical scheme can be in any combination mode implement.
Before the present invention will be described in further detail, noun and term to being related in the embodiment of the present invention are said Bright, the noun and term being related in the embodiment of the present invention are applied to following explanation.
1) expose：Advertisement is referred to as single exposure in the once displaying of advertisement position.
2) flow：Also referred to as visit capacity or pageview, refer to the access that can trigger advertisement position of client initiation, same The flow of type is initiated by the client of particular type (one or more) by network (such as internet), and client can be to wide Announcement system provides the interface for delivering advertisement.
3) client, is the client for providing various services of operation in terminal, can include such as social client Such as QQ clients, wechat client and microblogging client, also provide service including numerous third parties exploitation by internet Client, such as Online Music client and news client.With software development kit (SDK, Software in client Development Kit) form provide interface, client initiate triggering advertisement position access when, except obtain and business Related information, also asks advertisement and exposes advertisement in the client from ad system.
4) advertisement position, be in client for the region of advertisement to be presented, be included in when client is opened, suspended, exiting with The table plague advertisement position that half screen or full frame form are presented, the advertisement position presented in banner mode in the running of client (banner advertisement positions) etc..
5) advertisement position of flow, the advertisement position that the also referred to as advertisement position on flow, or flow is provided refers to initiate flow The advertisement position provided in client, the advertisement position of such as wechat flow refers to that the related service of the triggering advertisement position of initiation is accessed (such as Check public number and circle of friends) wechat client in provide advertisement position.
6) ad material, abbreviation material, the basic element prepared advertising, including picture materials (abbreviation picture) and video element Material (abbreviation video), can also be including word (such as various advertising words) and advertisement landing page etc..
7) standard specification：According to factors such as flow, advertisement position size and media outlets, what is set in ad system is a collection of Representative specification, the specification of the advertisement position that can be selected when delivering advertisement as advertiser, ad system is only supported extensively Accuse main in the specification uploaded to ad system, that is to say, that advertiser needs to upload the element for meeting standard requirements to ad system Material (forms advertisement to be put) with using the material for uploading, and could include the advertisement of the material in advertisement position exposure.
8) the original specification of original specification, namely advertisement position, supports that the size of material is presented in advertisement position, is used with advertisement position As a example by exposure image, advertisement position size includes the height of picture and the width of picture；So that advertisement position is used for exposure video as an example, Advertisement position size includes the width of the height of the frame of video that advertisement position is supported and the frame of video supported.
9) the extension specification of extension specification, namely advertisement position, extension specification is corresponding with advertisement position, is that the one of ad system is The standard specification of (meeting detailed conditions) similar to the original specification of advertisement position in row standard specification, meets an expansion for advertisement position Opening up conversion of the material of specification by carrying out size can meet the standard specification of the advertisement position such that it is able to enter in the advertisement position Row exposure.When the material for meeting extension specification is transformed into the material of the original specification for meeting advertisement position and forms advertisement, can The formation identical effect in visually-perceptible is exposed with the advertisement for directly being formed using the material of extension specification, will not factor Material is converted and causes the loss of information.
10) cluster of advertisement position, referred to as clusters, according to the wide high proportion of the original specification of advertisement position, by the width of original specification The advertisement position of same or like at high proportion (ratio of wide high proportion is in preset range such as [0.8,1.25]) is divided into corresponding wide high The classification of ratio.
11) fixed condition is oriented, the confession advertiser that ad system is provided selects the condition of commercial audience, including a series of Dimension, such as includes：Sex, age, region, preference and behavior.
12) ad pool, ad system be used for advertisement to be put (material of advertisement such as to be put, or advertisement to be put from Body) exposure carry out the queue of prioritization, safeguarded in the buffer by ad system and according to advertiser upload for shape Updated into the material of advertisement to be put.
13) injected volume, the light exposure of the advertisement that advertiser delivers in plan.
14) bid, the expense that advertiser pays for advertisement to be put about directional advertisement system, such as exposure are bid, i.e., extensively Accuse the main expense that about directional advertisement system pays of each exposure for advertisement to be put.
15) offer, the minimum charge that ad system is collected for the exposure of advertisement to advertiser, such as exposure are offered, i.e., The minimum charge that ad system is collected for each exposure of advertisement to advertiser.
Referring to Fig. 1, Fig. 1 is that ad system provided in an embodiment of the present invention carries out advertisement putting in different (heterogeneous) flows One optional schematic diagram of a scenario, in Fig. 1, ad system have to different flow carry out deliver advertisement function, flow 1 to Flow 5 is different flows, for example, initiate flow 1 to the object of flow 5 can be followed successively by：News client, wechat client End, microblogging client, portal website and music client end, the SDK files that client is provided by carrying advertisement system, Neng Gou Advertisement position is shown in the interface of client, and personal share request advertisement is sent to ad system for advertisement position, ad system is returned The advertisement (advertisement that also referred to as advertisement position is recalled) returned is exposed in advertisement position.
Because client tends to belong to different developers' exploitations, and the host environment of client (terminal and operation are System) difference, different flow provide advertisement position there is inevitable difference in original specification, hereinafter also carried this Flow for the advertisement position of different original specifications is referred to as heterogeneous flow.
For example, by taking 5 flows (being set to flow 1 to flow 5) as an example, the original specification of the advertisement position 1 that flow 1 is provided is 40*40 (pixel), the original specification of the advertisement position 2 that flow 2 is provided is 90*90 (pixel), the original of the advertisement position 3 that flow 3 is provided Beginning specification is 160*160 (pixel), and the original specification of the advertisement position 4 that flow 4 is provided is 210*210 (pixel), what flow 5 was provided The original specification of advertisement position 5 is 260*260 (pixel).
In embodiments of the present invention, referring to Fig. 2, Fig. 2 is provided in an embodiment of the present invention for advertiser's correspondence advertisement position Original specification upload the material and advertisement to be put for the advertisement position of each original specification carries out prioritization respectively One optional schematic diagram, as supporting advertiser that an optional scheme of advertisement is delivered to different flows, is related to following Aspect：
1) material of the original specification of the different advertisement positions of adaptation that ad system reception advertiser uploads is (usually, here Material refer to picture materials), according to material formed advertisement.
The original specification of the advertisement position that ad system support advertiser provides according to different flow, uploads suitable to ad system Original specification with advertisement position；Certainly, in practical application, ad system can also receive advertiser on deliver advertisement other set Stereotactic conditions and injected volume fixed, such as deliver, in addition, may also include the dispensing amount of money and exposure bid etc..
By taking Fig. 1 as an example, the original specification of the advertisement position that flow 1 is provided to the correspondence of flow 5 is：
The advertisement position 1 of flow 1：40*40 (pixel)；
The advertisement position 2 of flow 2：90*90 (pixel)；
The advertisement position 3 of flow 3：160*160 (pixel)；
The advertisement position 4 of flow 4：210*210 (pixel)；
The advertisement position 5 of flow 5：260*260 (pixel).
If advertiser wishes to deliver advertisement to flow 1 to flow 5, then need to meet above-mentioned to ad system upload 5 materials of original specification, and the related setting (such as injected volume, the stereotactic conditions delivered) delivered, wherein, advertisement system System supports that advertiser is respectively provided with stereotactic conditions for the advertisement that each flow is delivered, or, for the material for uploading in difference The dispensing unification of flow sets stereotactic conditions.
2) ad system safeguards ad pool for each advertisement position, to the advertisement to be put of the advertisement position in ad pool The prioritization that (i.e. advertiser is thrown to the advertisement that advertisement position carrys out source flux) is exposed, chooses according to prioritization Advertisement putting to advertisement position is exposed.
For each advertisement position, the element of the original specification for being adapted to the advertisement position that ad system is uploaded for different advertisers Material safeguard ad pool (advertisement of ad pool can in the form of material, or in the form of advertisement), the pin in ad pool The prioritization being exposed to the advertisement to be exposed of the advertisement position is delivered to different advertisers, flow 1 is carried out when receiving For the advertisement position ad-request when, according to prioritization to advertisement position return advertisement be exposed.
For by taking the original specification 1 of the advertisement position 1 shown in Fig. 1 as an example, it is assumed that there are 5 advertisers (advertiser 1 to 5) to exist The demand of advertisement is delivered to the advertisement position 1 (original specification is specification 1) of flow 1, then, it is wide that ad system will respectively receive 5 Your Majesty passes up to specification 1 material is accused, material 1-1 to material 1-5 is designated as, for wide corresponding to material 1-1 to material 1-5 Accuse, in ad pool 1 for each advertisement be exposed priority sequence (sequence 1, also need to be filtrated to get in practical application The advertisement that stereotactic conditions are consistent with advertisement position 1, the prioritization being then exposed), when ad system receives flow 1 The ad-request of client (news client as the aforementioned) (carries mark, the original specification of advertisement position 1 or wide of advertisement position 1 Accuse the mark of the original specification of position 1) when, according to the priority orders of the exposure of advertisement in prioritization, according to priority Descending is exposed in choosing the advertisement position 1 in advertisement putting to the news client for initiating flow 1.
The treatment for uploading material, sequence for the advertisement position of the specification 2 shown in Fig. 1 to specification 5 and delivering advertisement can be with Understood according to the foregoing explanation for specification 1, it should be pointed out that ground, based on the scheme that Fig. 1 is combined with Fig. 2, ad system is directed to Corresponding ad pool is safeguarded in the advertisement of each original specification, and identical original specification is thrown to for different advertisers in ad pool The prioritization (corresponding to sequence 1 to sequence 5) that the advertisement of advertisement position (respectively advertisement position 1 to 5) is exposed.
However, using scheme as shown in Figure 2 in the ad system shown in Fig. 1, there is problems with：
1) variation of heterogeneous flow causes the advertisement position of a large amount of different original specifications, and advertiser is if necessary in multiple Advertisement is delivered on flow, due to the difference of the original specification of the advertisement position of flow, then needs to upload a large amount of differences to ad system The material of original specification, influences the efficiency of the advertisement putting of advertiser.
2) for ad system, the original of the advertisement position of flow is directly subject to due to the specification of the material of advertiser's upload The constraint of beginning specification, needs to be safeguarded for the advertisement of each original specification in the prioritization being exposed for advertisement position Corresponding ad pool provides the advertisement position of the original specification of substantial amounts of differentiation due to different flow to carry out prioritization, Sizable resource consumption is caused in order to carry out prioritization for ad system, the effect of advertisement putting is also have impact on Rate.
3) variation of the original specification of the advertisement position of heterogeneous flow, also results in the fragmentation of ad pool, in ad pool due to Member's advertisement is less and be difficult to be formed the competition of effective exposure, be difficult to quickly consume to ensure not for advertisement position The utilization rate of advertisement position is provided with flow.
The optional solution of regarding to the issue above, referring to Fig. 3, Fig. 3 is advertisement provided in an embodiment of the present invention One optional schematic flow sheet of processing method, in figure 3, for ad system, step 101 and step 102 are related to wide Standard specification is set in announcement system and standard specification is configured to the extension specification of the advertisement position of flow, in step 103 to step Rapid 108 are related to carry out prioritization simultaneously to the advertisement to be put for being configured with the advertisement position of identical extension specification according to extension specification Delivered, illustrated separately below.
In ad system provided in an embodiment of the present invention, ad system supports that advertiser enters by way of delivering client Row is logined, and deliver the related setting of advertisement, when advertiser deliver the setting of advertisement by delivering client, extensively Announcement system does not show the original specification of the advertisement position of different flow to advertiser, but unification is to all of advertiser offer one The advertisement position of the standard specification of row, points out advertiser to select one or more for delivering the advertisement position of advertisement, so that, to Advertiser conceals the difference of the original specification of the advertisement position of different flow, reduces advertiser and selects for delivering the wide of advertisement The selection difficulty of position is accused, therefore, need to set a series of standard specification in ad system, by following step 101 and step 102 realize.
Step 101, ad system determines the open standard specification for having the advertisement position for delivering entrance to be met in ad system.
Referring to Fig. 4-1, Fig. 4-1 is standard specification to be set in ad system provided in an embodiment of the present invention and by standard Specification configuration is selectively configured to the schematic diagram of the extension specification of the original specification of advertisement position.Set in ad system a series of Standard specification advertisement position dispensing entrance, with Fig. 2 in advertiser open different flow in flow original specification it is wide The dispensing entrance for accusing position is different, and ad system only provides a series of standard specification (such as Fig. 4-1 towards advertiser in Fig. 4-1 Standard specification 1 and standard specification 2 for showing etc.) advertisement position dispensing entrance, selected to be used for according to standard specification for advertiser Deliver the advertisement position of advertisement.
The advertisement position of standard specification 1 to standard specification 5 is provided for example in Fig. 4-1 to advertiser, points out the advertiser can be with Arbitrarily select to carry out dispensing advertisement in the advertisement position of above-mentioned standard specification；That is advertiser is wished in the wide of standard specification When accusing position dispensing advertisement, it is only necessary to the material of standard specification is uploaded to ad system.
So, elimination flow variation results in the need for uploading asking for the material of a large amount of specifications for advertiser Topic, advertiser only need to according to specification system provide a series of alternative standard specification advertisement position in choose need deliver Advertisement position, and the material for meeting standard requirements is uploaded, advertiser's advertisement putting flow is simplified, need to be directed to relative to advertiser The original specification of the advertisement position of different flow selects to be compared for delivering the advertisement position of advertisement, significantly simplify advertiser's selection wide The difficulty of position is accused, advertisement putting efficiency is improved.
It is illustrative with regard to setting standard specification in ad system again below.
Ad system sets a series of according to factors such as flow, advertisement position size and media outlets in ad system Representative specification is only thrown in ad system as standard specification to the advertisement position of advertiser's open standard specification Put.
In one embodiment, ad system is according to the standard specification to be set by ad system operation maintenance personnel, advertisement system System operation maintenance personnel sets one according to the factors such as flow, advertisement position size and media outlets, the advertisement position for different wide high proportions The standard specification of series, updates the setting function of the advertisement putting provided to advertiser, in the setting function of advertisement putting only The advertisement position of a series of standard specification is provided, the advertisement of the standard specification met required for advertisement is delivered for advertiser's selection Position.
In another embodiment, standard specification can also be by ad system according to the original of the advertisement position provided on flow The actual conditions of specification determine.
Specifically, ad system enters for the advertisement position of whole flows according to the wide high proportion of the original specification of advertisement position Row cluster, by same or like advertisement position cluster (division) of wide high proportion to same category, such as wide high proportion is 1:1 advertisement Position cluster arrives wide high proportion 1:1 classification, wide high proportion is 1:2 advertisement position cluster arrives wide high proportion 1:2 classification.Count Minimum space that value including the original specification of advertisement position in each classification is distributed (abbreviation valued space, including width The valued space of valued space and height), selected specification has following several ways as standard specification in valued space：
Mode 1) the minimum number N, Yi Jiqu of the required standard specification of each wide high proportion are directed to according to ad system Value span L (including the width of the width of maximum original specification and minimum original specification of the original specification involved by value space Difference, and height and the height of minimum original specification of maximum original specification difference), it is determined that for entering to valued space The granularity L/N (being rounded when L/N is non-integer) that row is divided, is taken a series of as tolerance with granularity L/N from valued space Original specification is used as standard specification.
Referring to Fig. 4-2, Fig. 4-2 is that the embodiment of the present invention is provided from 1:The original specification of the advertisement position of 1 wide high proportion takes An optional schematic diagram of selection standard specification in value space, it is assumed that the wide high proportion of whole flows is 1:1 advertisement position The valued space of the width of original specification is (40 pixels, 250 pixels), is starting point with 50 pixels, and 50 pixels are tolerance, From valued space take it is a series of using 50 pixels be the value of the specification of tolerance as standard specification：
Standard specification 1：50*50 (pixel)；
Standard specification 2：100*100 (pixel)；
Standard specification 3：150*150 (pixel)；
Standard specification 4：200*200 (pixel)；
Standard specification 5：250*250 (pixel).
Pass-through mode 1) valued space of the original specification of the advertisement position of the same wide high proportion of whole flows is carried out It is even division and form standard specification, with a series of standard specification in proportion to advertiser provide advertisement putting entrance, to Advertiser conceals the difference of the original specification of the advertisement position of different flow, reduces selection advertisement position when advertiser delivers advertisement Difficulty.
Mode 2) the minimum number N of the required standard specification of each wide high proportion is directed to according to ad system, and should (the original specification of advertisement position 1 to advertisement position S forms ascending order row to the quantity S of the advertisement position of distribution in the valued space of wide high proportion Row)), it is that valued space is divided many sub- valued spaces by granularity with S/N (being rounded when S/N is as non-integer), at each An original specification (value of original specification) being chosen in sub- valued space as standard specification, or, will can be taken per height It is worth the median or average value in space as standard specification.
Referring to Fig. 4-3, Fig. 4-3 is that the embodiment of the present invention is provided from 1:The original specification of the advertisement position of 2 wide high proportions takes An optional schematic diagram of selection standard specification in value space, is 1 with regard to wide high proportion:2 standard specification as an example it is assumed that The wide high proportion that whole flows are provided is 1:The quantity of 2 advertisement position is 250, and ad system is 1 for wide high proportion:2 is wide Accuse position demand and set 5 standard specifications, then with 50 (pixels) for granularity, be 1 by wide high proportion：The original rule of 2 advertisement position Lattice are divided into 5 sub-spaces according to ascending order：(the 1st to the 50th original specification), (the 51st to the 100th original specification), (the 101 to the 150th original specifications), (the 151st to the 200th original specification), (the 201st to the 250th original specification).
By from as a example by subspace (the 1st to the 50th original specification) selected standard specification, can the from the 1st to the 50th it is original Specification chooses one as standard specification from any, or, the 25/26th original specification is chosen as standard specification, or, The the 1st to the 50th average of original specification (width average and height average) is calculated as standard specification, other subspaces use Similar mode selectes standard specification.
Pass-through mode 2) setting standard specification it is consistent with the distribution of the original specification of advertisement position in the distribution of valued space, So, when a certain valued space (valued space such as with standard specification 1 as midpoint, and the value with standard specification 2 as midpoint Space) distribution more advertisement position when, in the more standard specification of the valued space respective settings, improve advertiser selection mark The precision of quasi- specification.
With standard specification be compared the original specification of the advertisement position of different flow by step 102, ad system, will with it is wide Accuse position meet condition of similarity standard specification be configured to respective advertisement position extension specification.
Ad system clusters the original wide high proportion of the advertisement position of each flow to advertisement position, and wide high proportion is identical Advertisement position cluster to corresponding wide high proportion classification, for example, by different flow provide 1:The advertisement position cluster of 1 wide high proportion To wide high proportion 1:1 classification, 1 that different flow is provided:The advertisement position cluster of 2 wide high proportions arrives wide high proportion 1:2 class Not.
In addition, in order to further reduce after advertisement position cluster because degree of fragmentation caused by the difference of original specification, Wide high proportion is also met condition of similarity by ad system, such as by the ratio of wide high proportion in predetermined span such as [0.8,1.25] Advertisement position cluster to same wide high proportion classification, for example, by wide high proportion 0.9:1、1:1、1:1.1 advertisement position gathers Class to wide high proportion be 1:1 classification.
The advertisement position of the different wide high proportions after for cluster, will be of all categories in advertisement position original specification and respective class Other standard specification is compared, such as be compared respectively in width, height and catercorner length, if the ratio for obtaining It is in predetermined ratio scope such as [0.8,1.25], then the standard specification is answered the extension specification of advertisement position.
Still by taking the original specification of aforementioned flow 1 to flow 5 as an example, the original specification of the advertisement position 1 that flow 1 is provided is 40* 40 (pixels), with foregoing standard specification 1：The wide high proportion of 50*50 (pixel) is identical, and ratio dimensionally is 1.25, place In foregoing preset range, then by standard specification 1：50*50 (pixel) is configured to the extension specification of advertisement position 1, so, advertisement position 1 in addition to being configured with the original specification of itself, is also configured with extending specification, for advertisement position, it would be preferable to support wide in following 2 Announcement is exposed：The advertisement formed using the material for meeting 50*50 specifications；Material to meeting 40*40 specifications is amplified to 50* 50, and the advertisement formed using the material for being amplified to 50*50 specifications.
Similarly, extension specification can as follows be configured for foregoing advertisement position 2 to advertisement position 5：
Advertisement position 2：90*90 (pixel)；Configuration extension specification：Standard specification 2,100*100 (pixel)；
Advertisement position 3：160*160 (pixel)；Configuration extension specification：Standard specification 3,150*150 (pixel)；
Advertisement position 4：210*210 (pixel)；Configuration extension specification：Standard specification 4：200*200 (pixel)；
Advertisement position 5：260*260 (pixel), configuration extension specification：Standard specification 5：250*250 (pixel).
In addition, it is necessary to ground is pointed out, as a special case, if the original specification of advertisement position and some extension rule in flow Lattice are identical, such as the original specification of in flow a advertisement position is the standard gauge set in 50*50 (pixel), with ad system Lattice 1 are identical, it is clear that 50*50 (pixel) still can be configured to the advertisement position extension specification of the advertisement position.
It may be noted that ground, although the embodiment of the present invention is foregoing to set multiple marks for each wide high proportion in ad system Quasi- specification, but it is understood that ground, a mark can also be only set in practical application in ad system for each wide high proportion Quasi- specification.
For example, with regard to wide high proportion 1：For 1 advertisement position, it is 250*250 to set corresponding standard specification in ad system (pixel), correspondingly, the wide high proportion is 1:1 advertisement position (such as advertisement position condition of similarity) will be configured in flow as needed The extension specification of advertisement position；
Similarly, with regard to wide high proportion 1：For 2 advertisement position, it is 200*400 to set corresponding standard specification in ad system (pixel), the wide high proportion is 1:2 advertisement position (such as advertisement position condition of similarity) will be configured to advertisement position in flow as needed Extension specification；With regard to wide high proportion 1：For 3 advertisement position, ad system set corresponding standard specification for 100*300 (as Element), the wide high proportion is 1:3 advertisement position (such as advertisement position condition of similarity) will be configured to the expansion of advertisement position in flow as needed Exhibition specification.
Referring to Fig. 4-4, Fig. 4-4 is that ad system provided in an embodiment of the present invention stores advertisement position in advertisement specification table Original specification is safeguarding each advertisement position of flow with the schematic diagram for extending specification, ad system in the form of advertisement specification table The mapping relations of advertising site mark and original specification are wide at this after in ad system for an advertisement position configuration extension specification Accuse the mapping relations of the extension specification of addition advertising site mark and advertisement position in the mapping relations of position, a more specific example Referring to Fig. 4-5, Fig. 4-5 is the original specification that ad system provided in an embodiment of the present invention stores advertisement position in advertisement specification table With the schematic diagram of extension specification, advertisement position 1 to advertisement position 5 is configured with extension specification, advertisement position added in advertisement specification table The mapping relations of the extension specification of mark and respective advertisement position.
It is to be appreciated that step 101 to step 102 record standard specification is set in ad system, and by standard gauge Lattice are selectively configured to after the extension specification of advertisement position in flow, as long as the advertisement position of flow does not change, then The basis that subsequent step 103 to step 108 is recorded is delivered advertisement and is unified into row major to the generation of the advertisement position of identical extension specification Level sequence can be repeated several times execution, and need not be reset all in ad system before prioritization is carried out every time Standard specification and configuration extension specification.
Step 103, ad system is opened to the setting function for deliver advertisement to advertiser, is obtained on advertiser The material for meeting standard requirements for passing.
The form that function can be provided as delivering client is for example set, supports that advertiser logins extensively by delivering client Announcement system is set with deliver the related of order of advertisement, including：
1) advertiser provides the advertisement position of the series of standards specification for delivering entrance, selection exposure advertisement according to ad system The required advertisement position using the standard specification of one or more, the standard specification upload for selected advertisement position meets standard The material of specification.
2) orientation fixed condition is set, for example, delivers the target flow of advertisement, that is, the advertisement needed in which flow is set Position exposure advertisement；
3) injected volume, including total amount, the total amount (optional) in the exposure of each flow for exposing are set.
4) time for exposure, including expose the period (period, period at noon such as between morning) of advertisement, complete dispensing and continue altogether Time.
5) bid, such as exposure of single advertisement is bid.
Step 104, ad system obtains the material for meeting standard requirements that advertiser uploads.
In the setting function of the dispensing advertisement that ad system is provided, ad system does not differentiate between the mesh that advertiser delivers advertisement The difference of the original specification of the advertisement position of flow is marked, the unified advertisement position that a series of standard specification is provided to advertiser is pointed out Advertiser can select the advertisement position of one or more standard specifications to deliver advertisement.
Ad system receives advertiser by delivering the setting of the advertisement putting that client is carried out, except receiving advertiser's pin The material uploaded to the advertisement position of selected standard specification, according to the record of foregoing setting function, additionally it is possible to receive advertisement The orientation fixed condition of main setting, injected volume, time for exposure and bid etc., advertisement can be used certainly when advertiser is not provided with The default setting of setting or ad system before master.
Step 105, ad system be converted into meeting advertiser to the material for meeting standard requirements that advertiser uploads Deliver the material of the original specification of the advertisement position of the target flow of advertisement.
Ad system obtains the original specification of the advertisement position in the target flow of the dispensing advertisement of advertiser, in target flow Advertisement position be the advertisement position that advertiser's upload standard specification for being met of material is configured to extend specification, advertiser is uploaded Material be converted into the original specification of the advertisement position met in target flow.
For example, it is assumed that advertiser uploaded to ad system meet standard requirements 1 material, ad system is according to advertiser The target flow of advertisement putting advertisement is searched in setting in advertisement putting function, according to the advertisement specification table as shown in Fig. 4-5 With the advertisement position that standard specification 1 is extension specification in the advertisement position of lookup target flow, advertisement position 1 to advertisement position 5 is found, then 1 material of meeting standard requirements respectively enters line translation according to the original specification of advertisement position 1 to advertisement position 5, carries out as needed The conversion of at least one diminution, amplification and stretching, sequentially forms the material for meeting original specification 1 to original specification 5.
As an example, the original format change shape of the advertisement position of the target flow for delivering advertisement according to advertiser Into the material for meeting original specification, ad system by after conversion material store in content distributing network, be easy to receipt of subsequent To the advertisement position from target flow ad-request when material is pulled to be formed in what the advertisement position of target flow was exposed Advertisement, by generating advertisement thus according to the actual exposure demand of advertisement position, it is to avoid for all elements for meeting original specification Material is pre-formed resource consumption of the advertisement to ad system.
As another example, the original format change of the advertisement position of the target flow for delivering advertisement according to advertiser Be exposed for the advertisement position that material after conversion is formed in target flow by the material for meeting original specification for being formed, ad system Advertisement, and storage directly drawn in content distributing network, the ad-request of the subsequently received advertisement position from target flow Take the advertisement formed for respective advertisement position to be delivered, at utmost reduce the delay that advertisement is returned to advertisement position, lifting is wide Accuse and deliver efficiency.
Step 106, to be put advertisement of the ad system according to extension specification to different flow is clustered, and cluster is obtained Advertisement to be put carry out prioritization.
As illustrated in figures 4-5, record has mark, original specification and the expansion of the advertisement position of different flow in advertisement specification table Open up specification mapping relations, for each standard specification according to advertisement specification table search with the standard specification be extend specification it is wide Position is accused, the flow ad system belonged to according to advertisement position can determine the need that different advertisers are set in advertisement sets function Deliver the advertisement (i.e. the advertisement to be put of the advertisement position) of the advertisement position.
Ad system safeguards an ad pool for each extension specification correspondence, will configure the advertisement position of identical extension specification Advertisement to be put in the ad pool for being clustered respective extension specification, and advertisement to be put to each ad pool is carried out The prioritization of exposure.
It is to be appreciated that with specification material (for example, picture materials) being corresponding due to advertisement, therefore sorted in ad pool Advertisement to be put can represent in different ways：
1) when the material for being uploaded only for advertiser in step 106 be transformed to meet original specification (target flow it is wide Accuse position original specification) material, and not according to after conversion material formed advertisement when, each extension specification ad pool in The material of the advertisement to be put of the advertisement position of the identical extension specification of correspondence configuration is ranked up.
For example, with reference to Fig. 4-6, Fig. 4-6 be it is provided in an embodiment of the present invention to configure it is identical extension specification advertisement position and Advertisement to be put unification to configuring the advertisement position of identical extension specification carries out an optional schematic diagram of prioritization, false If advertiser uploaded to ad system meet standard requirements 1 material, ad system is according to advertiser in advertisement putting function In setting search advertisement putting advertisement target flow, according to the advertisement specification table search target flow as shown in Fig. 4-5 With the advertisement position that standard specification 1 is extension specification in advertisement position, advertisement position 1 to advertisement position 5 is found, then will meet standard respectively The material of specification 1 enters line translation according to the original specification of advertisement position 1 to advertisement position 5, and original specification 1 is met by what is obtained after conversion Material to original specification 5 carries out prioritization in the corresponding ad pool of standard specification 1, equivalent to meeting original specification 1 advertisement formed to the material of original specification 5 carries out prioritization in the ad pool of standard specification 1.
2) when the material for being uploaded only for advertiser in step 106 be transformed to meet original specification (target flow it is wide Accuse position original specification) material, and according to after conversion material formed advertisement when, each extension specification ad pool in tie up The advertisement to be put of the advertisement position of the identical extension specification of shield configuration, and the priority of advertisement to be put is carried out in each ad pool Sequence.
Still by taking Fig. 4-6 as an example, it is assumed that advertiser uploaded to ad system meet standard requirements 1 material, ad system The target flow of advertisement putting advertisement is searched in setting according to advertiser in advertisement putting function, according to as shown in Fig. 4-5 In the advertisement position of advertisement specification table search target flow with standard specification 1 for extension specification advertisement position, find advertisement position 1 to Advertisement position 5, then 1 material of meeting standard requirements respectively enters line translation according to the original specification of advertisement position 1 to advertisement position 5, will Original specification 1 to the material of original specification 5 that meets for being formed is converted to be correspondingly formed and can be exposed in advertisement position 1 to advertisement position 5 The advertisement of light, is set to advertisement 1, advertisement 2, advertisement 3, advertisement 4 and advertisement 5, then advertisement 1 is corresponding in standard specification 1 to advertisement 5 Prioritization is carried out in ad pool.
Step 107, ad system is obtained from ad-request of the client for advertisement position for initiating flow.
As shown in figure 1, the client of different flow is used for the server related to own service, and (such as wechat client is visited Ask that wechat backstage pulls friend's dynamic, news client pulls news dynamic to news backstage) send service request with obtain with The related data of business.
The client of different flow also sends wide in the flow of the initiation access related to own service to ad system Request is accused, for example, sending ad-request when the advertisement position of client is triggered, or was sent before advertisement position is triggered wide Accuse request.
In ad-request carry client advertisement position extension specification, that is, advertisement position exposure advertisement material The specification that needs meet, referred to as target extension specification；Carry wide in ad-request if advertisement position is configured with extension specification The extension specification of position is accused, the original specification of advertisement position is carried in ad-request if advertisement position does not configure extension specification.
Except carrying extension specification in ad-request, ID can also be carried, be searched according to ID for ad system User profile.
Step 108, the corresponding prioritization of target extension specification that ad system is carried according to ad-request, select to A few advertisement to be put for highest priority, selected advertisement putting to be put to the advertisement position for initiating ad-request is entered Row exposure.
Ad system obtains user profile, such as sex, region and preference information according to ID from user information database, Orientation fixed condition with the advertisement to be put in ad pool is matched, and is screened out orientation fixed condition and is mismatched with user profile Advertisement to be put, calculate score for screening out rear remaining advertisement in ad pool, it is excellent that the size according to score is exposed First level sequence.
The score of advertisement to be put bids to count in advertisement putting function according to advertiser for the exposure of advertisement to be put Calculate, the exposure bid then score more high of advertisement to be put is (the two has linearly or nonlinearly positively related characteristic) higher.
Certainly, the score of advertisement to be put can also refer to regulation coefficient of the other factors as score, such as to be put The order completed percentage of the advertiser of advertisement ownership and the completed percentage of odd-numbered day exposure, using the reciprocal as score of completed percentage Regulation coefficient.
For example, for ad pool in two advertisers advertisement to be put, if exposure bid it is identical, due to complete The regulation coefficient of the regulation coefficient of the proportional small advertisement to be put to be put advertisement big higher than completed percentage, therefore complete ratio The final score of the small advertisement to be put of example is higher than the final score of the big advertisement to be put of completed percentage so that completed percentage is small Advertisement to be put preferentially exposed.
Ad system delivers advertisement to the advertisement position of different flow, in order to the advertisement position for realizing different flow is consumed by equilibrium Effect, in one embodiment, ad system obtains the advertisement effectiveness data that advertisement has been delivered in each flow, is imitated according to advertisement The price of advertisement position in each flow of fruit data point reuse.
Exemplarily, including situations below：
1) when the advertisement effectiveness data that the advertisement position of flow delivers advertisement is less than advertisement effectiveness data threshold value, according to predetermined Turn down the exposure quotation that strategy turns down the advertisement position in flow.
For example, bid according to the exposure that predetermined value turns down advertisement position in flow, or, according to advertisement effectiveness data less than wide The numerical value of effect data threshold value and the product of predetermined regulation coefficient are accused as adjusted value, the exposure for turning down advertisement position in flow goes out Valency, the excitation advertiser flow that preferential selection exposure quotation is turned down in advertisement putting sets function carries out dispensing advertisement.
2) when the advertisement effectiveness data that the advertisement position of flow delivers advertisement is higher than advertisement effectiveness data threshold value, according to predetermined Heighten the exposure quotation that strategy heightens the advertisement position in flow.
For example, bid according to the exposure that predetermined value heightens advertisement position in flow, or, according to advertisement effectiveness data less than wide The numerical value of effect data threshold value and the product of predetermined regulation coefficient are accused as adjusted value, the exposure for heightening advertisement position in flow goes out Valency, the excitation advertiser flow that preferential selection exposure quotation is turned down in advertisement putting sets function carries out dispensing advertisement.
3) when the advertisement effectiveness data that the advertisement position of flow delivers advertisement is less than advertisement effectiveness data threshold value, according to predetermined Turn down the bid that strategy heightens the advertisement position in flow.
The embodiment of the present invention also provides the ad system for practicing above-mentioned advertisement processing method.On hardware view, show Example property ground, ad system can be real based on network side resource such as computing resource (such as processor) and the communication resource (such as network interface) Existing, on software view, ad system can provide for configuring extension in ad system setting standard specification, according to standard specification The executable instruction (including such as computer executable instructions of program, module etc) of specification.
It is optional soft referring to one of the ad system shown in Fig. 5 when the resource for being based on network side with ad system is realized Hardware architecture diagram, ad system 10 includes hardware layer, intermediate layer, operating system layer and software layer.However, the skill of this area Art personnel should be appreciated that the structure of the ad system 10 shown in Fig. 5 is merely illustrative, not constitute the limit to the structure of ad system 10 It is fixed.For example, ad system 10 can be set compared with the more components of Fig. 3 according to needs are implemented, or omission is needed to set according to implementation Put members.
The hardware layer of ad system 10 includes processor 11, input/output interface 13, storage medium 14 and network interface 12, component can be through system bus connection communication.
Processor 11 can using central processing unit (CPU), microprocessor (MCU, Microcontroller Unit), specially With integrated circuit (ASIC, Application Specific Integrated Circuit) or logic programmable gate array (FPGA, Field-Programmable Gate Array) is realized.
Input/output interface 13 can be realized using such as display screen, touch-screen, loudspeaker input/output device.
Storage medium 14 can be realized using non-volatile memory mediums such as flash memory, hard disk, CDs, it would however also be possible to employ double The volatile storage mediums such as rate (DDR, Double Data Rate) dynamic buffering are realized, wherein being stored with to perform above-mentioned wide Accuse the executable instruction of processing method.
Exemplarily, storage medium 14 common with ad system 10 can be set in same place, it is also possible to relative to wide The place remote of announcement system 10 is set, or the relative local and remote side of ad system 10 distribution is set.Network interface 12 is to processor 11 access abilities for providing the external data storage medium 14 that such as strange land is set, exemplarily, network interface 12 can be based near Field communication (NFC, Near Field Communication) technology, bluetooth (Bluetooth) technology, purple honeybee (ZigBee) technology The short-range communication for carrying out, furthermore it is also possible to realize such as based on CDMA (CDMA, Code Division Multiple Access), the communication standard such as WCDMA (WCDMA, Wideband Code Division Multiple Access) And its communication of evolution standard.
Drive layer include for for operating system 16 recognize hardware layer and with the middleware 15 of each assembly communication of hardware layer, example It such as can be the set of the driver of each component for hardware layer.
Operating system 16 be used for user oriented graphical interfaces is provided, exemplarily, including plug-in unit icon, desktop background and Application icon, the support user of operating system 16 is via graphical interfaces to the control embodiment of the present invention of equipment to the soft of the said equipment Part environment such as OS Type, version is not limited, for example, can be Android operation system, (SuSE) Linux OS or UNIX Operating system etc..
Software layer includes the service 17 related to advertisement putting, for setting one in the advertisement putting function of ad system Series standard specification, for advertisement position configuration extension specification, to it is identical extension specification advertisement position advertisement to be put carry out it is excellent First level sorts and chooses advertisement according to prioritization and delivered.
Referring to Fig. 6, Fig. 6 is an optional illustrative view of functional configuration of ad system provided in an embodiment of the present invention 20, Including：Standard specification unit 21, extension specification unit 22, material obtaining unit 23, clustering order unit 24, ad-request unit 25th, unit 26, advertisement putting unit 27 and recruitment evaluation unit 28 are chosen in advertisement, illustrate respectively.
Standard specification unit 21, for determining to open the standard for thering is the advertisement position for delivering entrance to be met in ad system 20 Specification.
The same or like advertisement position cluster of wide high proportion in the advertisement position of different flow is arrived phase by standard specification unit 21 The classification of wide high proportion is answered, standard specification is selected in corresponding valued space of all categories, wherein, corresponding valued space of all categories The space formed by the value of the original specification of advertisement position in respective classes.
For example, standard specification unit 21, determines the classification correspondence valued space of each ratio and is directed to corresponding wide high proportion institute The ratio of the minimum number of the standard specification of offer, from the valued space of respective classes choose value using ratio as tolerance as The standard specification of corresponding wide high proportion.
Again for example, standard specification unit 21, determines the quantity and corresponding wide high proportion of the advertisement position of distribution in valued space The ratio of the minimum number of the standard specification for being provided, many sub- valued spaces are divided by granularity of ratio by valued space, will The median or average value of each sub- valued space as corresponding wide high proportion standard specification.
Extension specification unit 22, for the original specification of the advertisement position of different flow to be compared with standard specification, will The standard specification for meeting condition of similarity with advertisement position is configured to the extension specification of respective advertisement position.
As an example for advertisement position determination extension specification, specification unit 22 is extended, by the advertisement position of flow Original specification wide high proportion is identical or meets the advertisement position of wide high proportion condition of similarity cluster to the classification of corresponding wide high proportion, will The standard specification for being in predetermined ratio scope with the ratio of the original specification of advertisement position in of all categories is configured to respective advertisement position Extension specification.
Used as an example for storing configured extension specification, extension specification unit searches advertisement in advertisement specification table The mapping relations of the original specification of mark and the advertisement position of position, added in the mapping relations for being found the mark of advertisement position with The mapping relations of the extension specification of advertisement position.
Material obtaining unit 23, the material for meeting standard requirements for obtaining advertiser's upload, material is used to form wide Accuse main advertisement to be put.
For example, when material obtaining unit 23 gets the material for meeting standard requirements that advertiser uploads to ad system 20 When, the original specification of the advertisement position in the target flow of the advertisement to be put for obtaining advertiser, the advertisement position in target flow is The advertisement position that target extends specification is configured with, to material be converted into the original specification of the advertisement position met in target flow, Store to content distributing network.
In addition, the advertisement for meeting original specification that material obtaining unit 23 can also continue to be formed after conversion is continuously formed Advertisement to be put, stores to content distributing network.
Clustering order unit 24, clusters, to cluster for the advertisement to be put according to extension specification to different flow The advertisement to be put for obtaining carries out prioritization.
Clustering order unit 24 safeguards an ad pool for each extension specification correspondence, will configure identical extension specification The advertisement to be put of advertisement position in the ad pool for being clustered respective extension specification, and to the to be put wide of each ad pool The prioritization that announcement is exposed.
Because advertisement and specification material (for example, picture materials) are corresponding, therefore advertisement to be put can be using difference Mode represent, be for example indicated using the material of advertisement to be put or the mark of advertisement to be put, correspondingly, clustering order Material or mark of the unit 24 in ad pool to the advertisement to be put of different flow carry out prioritization.
As an example for carrying out to advertisement to be put prioritization, clustering order unit 24, according to be put wide The exposure bid of announcement, the prioritization that the corresponding advertisement to be put of advertisement position to being configured with extension specification is exposed.
Ad-request unit 25, the target that the ad-request for obtaining the advertisement position from flow is carried extends specification.
Unit 26 is chosen in advertisement, for extending selected at least one priority of the corresponding prioritization of specification according to target Highest advertisement to be put.
For example, extending the to be put wide of selected at least one highest priority of the corresponding prioritization of specification according to target Before reporting to, the advertisement to be put for not meeting orientation fixed condition is screened out from the corresponding prioritization of target extension specification.
Advertisement putting unit 27, for selected advertisement putting to be put to the advertisement position for initiating ad-request to be carried out Exposure.
If the advertisement position that material obtaining unit 23 is only in target flow is to be configured with target extension specification Advertisement position, to material be converted into the original specification of the advertisement position met in target flow, stores to content distributing network, then Advertisement putting unit 27 obtains the material for meeting original specification of the advertisement to be put selected, and original specification please to initiate advertisement The original specification of the advertisement position asked, forms for being exposed in the advertisement position for initiating ad-request according to acquired material Advertisement.
If the advertisement for meeting original specification that material obtaining unit 23 will have been formed after conversion continuously forms to be put Advertisement, store to content distributing network, then, standard specification unit 21 directly pulls selected treating from content distributing network Deliver advertisement, pre- Mr. during the material for meeting original specification that advertisement to be put is uploaded for material obtaining unit 23 according to advertiser Into original specification is the original specification of the advertisement position for initiating ad-request.
Recruitment evaluation unit 28, has delivered the advertisement effectiveness data of advertisement in each flow for obtaining, according to advertising results The exposure quotation of advertisement position in each flow of data point reuse.
For example, when the advertisement effectiveness data that the advertisement position of flow delivers advertisement is less than advertisement effectiveness data threshold value, according to It is predetermined to turn down the exposure quotation that strategy turns down the advertisement position in flow；And/or, when the advertisement position of flow delivers the advertisement effect of advertisement When fruit data are higher than advertisement effectiveness data threshold value, the exposure quotation that strategy heightens the advertisement position in flow is heightened according to predetermined.
Below, a specific deployment framework in conjunction with ad system in actual applications, to established standardses specification, matches somebody with somebody Put extension specification, the specific example that the advertisement to be put unification of identical extension specification is sorted and delivered is illustrated, be related to The following aspects.
Firstth, for the different original specification on the advertisement position of each flow, ad system selectively (such as basis The size of the original specification of advertisement position and the condition of similarity of the size of standard specification) selection standard specification be configured to it is wide on flow Accuse the extension specification of position.
As shown in Fig. 4-4, original specification, the mapping relations of extension specification according to advertisement position and advertisement position are generated each The corresponding extension specification of individual advertisement position, and according to advertisement position data organizational form in ad system, store the number of advertisement specification table According to library structure, in the original specification of the picture materials supported of advertisement specification table storage advertisement position, advertisement position branch is also stored The extension specification of the picture materials held, realizes the change minimized to existing advertisement specification table in ad system, it is ensured that and Capacitive.
For before a standard specification is configured into the extension specification of advertisement position, can first determine the picture of standard specification Size meets condition of similarity with the dimension of picture of the original specification of advertisement position.
It is material specification 1 with regard to standard specification, original specification for example, judges the figure in material specification 1 for material specification 2 Piece A whether can be scaled to material specification 2 in picture B, it is necessary to meet such condition of similarity：
Picture A with the ratios of the value of wide, high and the ratio of width to height (diagonal line slope) this 3 of picture B, be required for it is interval [- 0.8,1.25] in, i.e., 20% is at most elongated, shortens 25%.Practical application is chosen can be by the way of manual examination and verification to common Result carries out manual evaluation before and after the different picture scaling of commodity figure, figure map, this 3 class of word picture, confirms picture scaling effect Fruit meets standard.
Because the species of flow is a lot, therefore the different size on different flow each flow can be done at cluster first Reason, will different flow identical wide high proportion advertisement position cluster to corresponding classification, then for the advertisement of each classification The dimension of picture of original specification of position is compared with the dimension of picture of standard specification, judges whether to meet condition of similarity.
The criterion of cluster is the respective specified according to picture scaled size, and answering after unified dispensing is realized in each cluster Close playback process.
Secondth, when advertisement position initiates ad-request, the extension specification of advertisement position is increased into ad-request, to identical extension The advertisement to be put of the advertisement position of specification carries out prioritization in being unified in ad pool, is chosen for wide according to prioritization Accuse the advertisement that request is recalled.
If the last selected advertisement being exposed of recalling is that the advertisement for extending specification (uses the element for meeting extension specification The advertisement that material is formed), and the dimension of picture that advertiser uploads is inconsistent with the dimension of picture of the original specification of advertisement position, then need The size for the treatment of to the original specification for meeting advertisement position is first zoomed in and out to the picture that advertiser uploads, advertisement is formed and is returned again to extensively Position is accused to be exposed.
3rd, the recruitment evaluation module that the advertisement of different flow is played is increased, according to dispensing advertisement on different flow The advertising results such as activity ratio and rate of return on investment (ROI, Return On Investment) come determine on different flow deliver The discount factor of the bid of advertisement.
When advertiser delivers advertisement on different flow, final advertising results can be always paid close attention to, typically, such as turned Change effect.Changing effect generally can be divided into the download activation situation of App advertisements, the ROI situations of electric business and the pin of marketing series advertisements Sell clue collection.Ad system further relates to deliver during the advertisement unification sequence based on identical extension specification and delivering The effects equalizer on each flow afterwards, realizes that the advertisement position of different flow can be consumed balancedly, maximizes all stream The utilization rate of advertisement position in amount, improves the advertising income of ad system.
For example, by such mode：By advertiser going out for the flow of effect poor (being less than advertising results threshold value) Valency carries out price adjustment treatment, that is, give bid (as exposure is bid) the certain discount on the poor flow of these advertising results, i.e., Equivalent to the bid that improve advertisement to be put in ad pool, advertisement position in the poor flow of advertising results in ad pool is improve The exposure probability of corresponding advertisement to be put.
Referring to Fig. 7, Fig. 7 is an optional illustrative view of functional configuration of ad system provided in an embodiment of the present invention, is related to And CGI (CGI, Common Gateway Interface), content distributing network (CDN, Content Delivery Network), it is advertising business storehouse, mixing (Mixer) module, Sunfish modules, index (Index) module, offline Module and the several functional entitys of DI modules.
Referring to Fig. 8, Fig. 8 is the picture materials and become that off-line module provided in an embodiment of the present invention uploads advertiser An optional schematic flow sheet for the treatment of is changed, advertiser uploads the material (picture materials) of advertisement, offline mould to off-line module Material is carried out corresponding size conversion (according to the target stream for delivering advertisement by root tuber according to configuration file (including advertisement specification table) Amount, the advertisement position that the flow is provided, if the specification of material is the extension specification of advertisement position, according to the original specification of the advertisement position Carry out the conversion of size), the picture for converting will upload to CDN and be preserved, and the corresponding relation after changing is (after conversion Picture and the original specification that is met of picture) can be written in advertising business storehouse.
Because the module synchronization on off-line module and other lines, the situation that picture conversion is completed in off-line module is led to Cross DI module synchronizations and give Index modules.
When user is from traffic requests advertisement, ad-request (carrying can be sent to Mixer modules by clicking on CGI Advertisement position and advertisement position specification), the list of the extension specification for ad-request Mixer according to acquired in from Index modules, Whether the specification to judge asked advertisement position is the expansion specification of advertisement position and extends the corresponding size of specification.
ID is also carried in ad-request, Sunfish modules filter out orientation and throw from Index modules according to stereotactic conditions The advertisement that the information of condition and user meets is put, filters out that do not change (will be wide in the advertisement that orientation fixed condition meets The material for accusing Your Majesty's biography is converted to the original specification of the advertisement position for sending ad-request) successful ad queue, change successful Advertisement can be by by scoring (scoring) and returning to Mixer modules according to the prioritization (reranking) of scoring.
Mixer modules judge according to sequence for the flow mass for needing the advertisement position of exposure to belong to, by smart Pricing adjusts the bid situation of the dispensing advertisement in the advertisement position so that the advertisement position of the poor flow of advertising results is thrown The sequence of the advertisement position put shifts to an earlier date, the probability increase of exposure, it is ensured that the advertising results of different flow are balanced and different flow The balanced consumption of advertisement position.
If sending the advertisement position that ad-request comes from extension specification, CGI can be in the advertisement for being formed to original The replacement of word meets wide to be adapted to the size of original specification, and be pulled from CDN in the unified finger URL (URL) of picture and advertisement The picture of the original specification accused forms advertisement, and exposure is come back for from CGI to advertisement position.
In sum, the embodiment of the present invention realizes following beneficial effect：
Ad system provides the advertisement position of a series of standard specification as the dispensing entrance of advertisement, is concealed to advertiser The difference of the original specification of the advertisement position of different flow, reduces the selection hardly possible that advertiser selects the advertisement position for delivering advertisement Degree, improves advertisement putting efficiency；
Same extension specification is configured by the advertisement position similar to standard specification for multiple flows, and extension rule will be met The material of lattice is realized using the material for meeting standard requirements to the original format change of the advertisement position for configuring same extension specification The effect of advertisement is delivered to multiple flows, advertisement putting flow is simplified, advertisement putting efficiency is improved；
The advertisement to be put unification of the advertisement position of identical extension specification is carried out into the prioritization for exposing, is realized Advertisement to be put unification to the same or analogous advertisement position of original specification of different flow carries out the effect of prioritization, phase Advertisement to be put relatively for the advertisement position of different original specifications carries out prioritization and compares, and the former queue is longer, more holds The competition of advertisement is easily formed, accelerates the consumption of advertisement position, so as to lift the utilization rate of the advertisement position of different flow.
It will be appreciated by those skilled in the art that：Realize that all or part of step of above method embodiment can be by journey Sequence instructs related hardware to complete, and foregoing program can be stored in a computer read/write memory medium, and the program exists During execution, the step of including above method embodiment is performed；And foregoing storage medium includes：Flash memory device, deposit at random Access to memory (RAM, Random Access Memory), read-only storage (ROM, Read-Only Memory), magnetic disc or CD etc. is various can be with the medium of store program codes.
Or, if the above-mentioned integrated unit of the present invention is to realize in the form of software function module and as independent product When selling or using, it is also possible to which storage is in a computer read/write memory medium.Based on such understanding, the present invention is implemented The part that the technical scheme of example substantially contributes to correlation technique in other words can be embodied in the form of software product, The computer software product is stored in a storage medium, including some instructions are used to so that computer installation (can be with It is personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the invention. And foregoing storage medium includes：Flash memory device, RAM, ROM, magnetic disc or CD etc. are various can be with store program codes Medium.
The above, specific embodiment only of the invention, but protection scope of the present invention is not limited thereto, and it is any Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all contain Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.

Claims (28)

1. a kind of advertisement processing method, it is characterised in that including：
Determine the open standard specification for thering is the advertisement position for delivering entrance to be met in ad system；
The original specification of the advertisement position of different flow and the standard specification are compared, will meet similar to the advertisement position The standard specification of condition is configured to the extension specification of respective advertisement position；
The material for meeting the standard specification that advertiser uploads is obtained, the material is used to form the to be put of the advertiser Advertisement；
Advertisement to be put according to the extension specification to the different flows is clustered, the advertisement to be put obtained to cluster Carry out prioritization；
Obtain the target extension specification that the ad-request of the advertisement position from the flow is carried；
The advertisement to be put of selected at least one highest priority of the corresponding prioritization of specification is extended according to the target；
Selected advertisement putting to be put to the advertisement position for initiating the ad-request is exposed.
2. the method for claim 1, it is characterised in that opening has the advertisement for delivering entrance in the determination ad system The standard specification that position is met, including：
By the classification of wide high proportion identical advertisement position cluster in the advertisement position of the different flows to corresponding wide high proportion, each The corresponding valued space of the classification selectes the standard specification, wherein, the corresponding valued space of each classification is respective class The space that the value of the original specification of not middle advertisement position is formed.
3. method as claimed in claim 2, it is characterised in that described selected described in the corresponding valued space of each classification Standard specification, including：
The classification correspondence valued space of each ratio and the minimum of the standard specification provided for corresponding wide high proportion are provided The ratio of quantity, chooses the value with the ratio as tolerance, as corresponding wide high proportion from the valued space of respective classes Standard specification.
4. method as claimed in claim 2, it is characterised in that described selected described in the corresponding valued space of each classification Standard specification, including：
Determine the minimum of the standard specification that the quantity of the advertisement position of distribution in the valued space is provided with corresponding wide high proportion The ratio of quantity, many sub- valued spaces are divided by granularity of the ratio by the valued space, and each sub- value is empty Between median or average value as corresponding wide high proportion standard specification.
5. the method for claim 1, it is characterised in that also include：
The mapping relations of the mark of the advertisement position and the original specification of the advertisement position are searched in advertisement specification table, is being looked into The mapping relations of the mark of the advertisement position and the extension specification of the advertisement position are added in the mapping relations for finding.
6. the method for claim 1, it is characterised in that described the mark of condition of similarity to be met with the advertisement position Quasi- specification is configured to the extension specification of respective advertisement position, including：
It is original specification wide high proportion in the advertisement position of the flow is identical or meet the advertisement position of wide high proportion condition of similarity and gather Ratio in each classification with the original specification of the advertisement position is in predetermined ratio by class to the classification of corresponding wide high proportion The standard specification of scope is configured to the extension specification of respective advertisement position.
7. the method for claim 1, it is characterised in that described the different flows are treated according to the extension specification Deliver advertisement to be clustered, prioritization is carried out to the advertisement to be put that cluster is obtained, including：
According to the extension specification, the material to the advertisement to be put of the different flows is clustered, or, to described in difference The mark of the advertisement to be put of flow is clustered.
8. the method for claim 1, it is characterised in that described pair clusters the advertisement to be put for obtaining and carry out priority row Sequence, including：
According to the bid of the advertisement to be put, the corresponding advertisement to be put of advertisement position to being configured with the extension specification is carried out The prioritization of exposure.
9. method as claimed in claim 8, it is characterised in that also include：
The advertisement effectiveness data that advertisement has been delivered in each flow is obtained, each stream is adjusted according to the advertisement effectiveness data The price of advertisement position in amount.
10. method as claimed in claim 9, it is characterised in that described that each stream is adjusted according to the advertisement effectiveness data The quotation of advertisement position in amount, including at least one of：
When the advertisement effectiveness data that the advertisement position of the flow delivers advertisement is less than advertisement effectiveness data threshold value, according to setting the tone in advance Low strategy turns down the quotation of the advertisement position in the flow；
When the advertisement effectiveness data that the advertisement position of the flow delivers advertisement is less than advertisement effectiveness data threshold value, according to described pre- Low strategy of setting the tone heightens the bid of the advertisement position in the flow；
When the advertisement effectiveness data that the advertisement position of the flow delivers advertisement is higher than advertisement effectiveness data threshold value, according to setting the tone in advance Strategy high heightens the quotation of the advertisement position in the flow.
11. the method for claim 1, it is characterised in that also include：
The advertisement to be put of corresponding selected at least one highest priority of prioritization choosing of specification is extended according to the target Before, the advertisement to be put for not meeting orientation fixed condition is screened out from the corresponding prioritization of target extension specification.
12. the method for claim 1, it is characterised in that also include：
It is described selected advertisement putting to be put is exposed to the advertisement position for initiating the ad-request before, obtain institute The material for meeting original specification of selected advertisement to be put, the original specification is the advertisement position for initiating the ad-request Original specification, forms for being carried out in the advertisement position for initiating the ad-request according to the acquired material for meeting original specification The advertisement of exposure.
13. methods as claimed in claim 12, it is characterised in that also include：
When getting the material for meeting the standard specification that advertiser uploads to the ad system, obtain the advertiser's The original specification of the advertisement position in the target flow of advertisement to be put, the advertisement position in the target flow is to be configured with the mesh The advertisement position of mark extension specification, the original specification that line translation forms the advertisement position met in the target flow is entered by the material Material.
14. the method for claim 1, it is characterised in that it is described by selected advertisement putting to be put to initiating The advertisement position for stating ad-request is exposed, including：
The advertisement to be put that acquisition is selected, acquired advertisement to be put is to meet original rule according to what the advertiser uploaded The material of lattice is previously generated, and the original specification is the original specification of the advertisement position for initiating the ad-request, will be acquired Advertisement putting to be put to the advertisement position for initiating the ad-request is exposed.
A kind of 15. ad systems, it is characterised in that including：
Standard specification unit, for determining to open the standard gauge for thering is the advertisement position for delivering entrance to be met in the ad system Lattice；
Extension specification unit, for the original specification of the advertisement position of different flow and the standard specification to be compared, will be with The advertisement position meet condition of similarity the standard specification be configured to respective advertisement position extension specification；
Material obtaining unit, the material for meeting the standard specification for obtaining advertiser's upload, the material is used to be formed The advertisement to be put of the advertiser；
Clustering order unit, clusters, to poly- for the advertisement to be put according to the extension specification to the different flows The advertisement to be put that class is obtained carries out prioritization；
Ad-request unit, the target that the ad-request for obtaining the advertisement position from the flow is carried extends specification；
Unit is chosen in advertisement, for extending selected at least one priority of the corresponding prioritization of specification most according to the target Advertisement to be put high；
Advertisement putting unit, for selected advertisement putting to be put to the advertisement position for initiating the ad-request to be exposed Light.
16. systems as claimed in claim 15, it is characterised in that
The standard specification unit, is additionally operable to arrive wide high proportion identical advertisement position cluster in the advertisement position of the different flows The classification of corresponding wide high proportion, the standard specification is selected in the corresponding valued space of each classification, wherein, each classification The space that corresponding valued space is formed by the value of the original specification of advertisement position in respective classes.
17. systems as claimed in claim 16, it is characterised in that
The standard specification unit, is additionally operable to determine the classification correspondence valued space of each ratio and is directed to corresponding wide high proportion The ratio of the minimum number of the standard specification for being provided, taking with the ratio as tolerance is chosen from the valued space of respective classes It is worth as the standard specification of corresponding wide high proportion.
18. systems as claimed in claim 16, it is characterised in that
The standard specification unit, is additionally operable to determine the quantity and corresponding wide high proportion of the advertisement position of distribution in the valued space The ratio of the minimum number of the standard specification for being provided, many sub- values are divided by granularity of the ratio by the valued space Space, using the median or average value of each sub- valued space as corresponding wide high proportion standard specification.
19. systems as claimed in claim 15, it is characterised in that
The extension specification unit, is additionally operable to be searched in advertisement specification table the original of the mark with the advertisement position of the advertisement position The mapping relations of beginning specification, add the mark of the advertisement position and the extension of the advertisement position in the mapping relations for being found The mapping relations of specification.
20. systems as claimed in claim 15, it is characterised in that
The extension specification unit, is additionally operable to original specification wide high proportion in the advertisement position of the flow is identical or meets wide high The advertisement position cluster of the condition that is in similar proportion, will be original with the advertisement position in each classification to the classification of corresponding wide high proportion Standard specification of the ratio of specification in predetermined ratio scope is configured to the extension specification of respective advertisement position.
21. systems as claimed in claim 15, it is characterised in that
The clustering order unit, is additionally operable to according to the extension specification, to the material of the advertisement to be put of the different flows Clustered, or, the mark to the advertisement to be put of the different flows is clustered.
22. systems as claimed in claim 15, it is characterised in that
The clustering order unit, is additionally operable to the bid according to the advertisement to be put, to being configured with the wide of the extension specification Accuse the prioritization that the corresponding advertisement to be put in position is exposed.
23. the system as claimed in claim 22, it is characterised in that also include：
Recruitment evaluation unit, has delivered the advertisement effectiveness data of advertisement in each flow for obtaining, and is imitated according to the advertisement The price of advertisement position in each flow of fruit data point reuse.
24. systems as claimed in claim 23, it is characterised in that
The recruitment evaluation unit, is additionally operable to perform at least one of：
When the advertisement effectiveness data that the advertisement position of the flow delivers advertisement is less than advertisement effectiveness data threshold value, according to setting the tone in advance Low strategy turns down the quotation of the advertisement position in the flow；
When the advertisement effectiveness data that the advertisement position of the flow delivers advertisement is less than advertisement effectiveness data threshold value, according to described pre- Low strategy of setting the tone heightens the bid of the advertisement position in the flow；
When the advertisement effectiveness data that the advertisement position of the flow delivers advertisement is higher than advertisement effectiveness data threshold value, according to setting the tone in advance Strategy high heightens the quotation of the advertisement position in the flow.
25. systems as claimed in claim 15, it is characterised in that
Unit is chosen in the advertisement, is additionally operable to excellent according to the corresponding prioritization of target extension specification selected at least one Before first level highest advertisement to be put, screened out from the corresponding prioritization of target extension specification and do not meet orientation throwing Put the advertisement to be put of condition.
26. systems as claimed in claim 15, it is characterised in that
The material obtaining unit, is additionally operable to selected advertisement putting to be put in the advertisement putting unit to initiating State ad-request advertisement position be exposed before, the material for meeting original specification of advertisement to be put that acquisition is selected, institute The original specification that original specification is the advertisement position for initiating the ad-request is stated, is formed for initiating according to acquired material The advertisement that the advertisement position of the ad-request is exposed.
27. systems as claimed in claim 26, it is characterised in that
The material obtaining unit, is additionally operable to get what advertiser uploaded to the ad system in the material obtaining unit When meeting the material of the standard specification, advertisement position in the target flow of the advertisement to be put for obtaining the advertiser it is original Specification, the advertisement position in the target flow is to be configured with the advertisement position that the target extends specification, and the material is converted into shape Into the material of the original specification of the advertisement position met in the target flow.
28. systems as claimed in claim 15, it is characterised in that
The advertisement putting unit, is additionally operable to obtain the advertisement to be put selected, and acquired advertisement to be put is according to institute The material for meeting original specification for stating advertiser's upload is previously generated, and the original specification is to initiate the advertisement of the ad-request The original specification of position, acquired advertisement putting to be put to the advertisement position for initiating the ad-request is exposed.
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CN109509022A (en) * 2018-10-25 2019-03-22 北京奇虎科技有限公司 Ad traffic distribution method, advertisement transaction platform, server and storage medium
CN109598538A (en) * 2018-11-06 2019-04-09 汪浩 A kind of flow control methods, device, equipment and medium that advertisement is launched
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CN110659917A (en) * 2018-06-28 2020-01-07 上海传漾广告有限公司 Method for optimizing network advertisement mixed display
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CN110992107A (en) * 2019-12-13 2020-04-10 北京搜狐新媒体信息技术有限公司 Advertisement processing method and system
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CN107679893A (en) * 2017-09-19 2018-02-09 巴士在线科技有限公司 Outdoor large-size screen monitors advertisement placement method and device
CN108537576A (en) * 2018-03-26 2018-09-14 深圳市微享空间科技有限公司 Community's advertisement placement method, device, terminal device and storage medium
CN110610375A (en) * 2018-06-15 2019-12-24 北京奇虎科技有限公司 Advertisement filtering method and device and computer equipment
CN110610375B (en) * 2018-06-15 2023-10-20 三六零科技集团有限公司 Advertisement filtering method and device and computer equipment
CN110659917A (en) * 2018-06-28 2020-01-07 上海传漾广告有限公司 Method for optimizing network advertisement mixed display
CN109299972A (en) * 2018-08-24 2019-02-01 努比亚技术有限公司 A kind of advertisement distribution method, server and computer readable storage medium
CN109509022A (en) * 2018-10-25 2019-03-22 北京奇虎科技有限公司 Ad traffic distribution method, advertisement transaction platform, server and storage medium
CN109509022B (en) * 2018-10-25 2023-12-26 三六零科技集团有限公司 Advertisement traffic distribution method, advertisement transaction platform, server and storage medium
CN109598538A (en) * 2018-11-06 2019-04-09 汪浩 A kind of flow control methods, device, equipment and medium that advertisement is launched
CN109670865A (en) * 2018-12-10 2019-04-23 成都品果科技有限公司 A kind of method and device showing information in the application
CN109684527A (en) * 2018-12-26 2019-04-26 北京金山安全软件有限公司 Data sorting method and device, electronic equipment and storage medium
CN110060084A (en) * 2019-02-28 2019-07-26 努比亚技术有限公司 A kind of ad traffic distribution control method, terminal and computer readable storage medium
CN110689378A (en) * 2019-09-30 2020-01-14 北京小米移动软件有限公司 Advertisement position advertisement obtaining method and device and computer readable storage medium
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CN111246273A (en) * 2020-01-21 2020-06-05 北京字节跳动网络技术有限公司 Video delivery method and device, electronic equipment and computer readable medium
CN113011909A (en) * 2021-01-08 2021-06-22 腾讯科技（深圳）有限公司 Content delivery method, device, server and storage medium
CN115471283A (en) * 2022-11-07 2022-12-13 深圳市易售科技有限公司 Advertisement batch delivery method, device, equipment and storage medium
CN115471283B (en) * 2022-11-07 2023-03-24 深圳市易售科技有限公司 Advertisement batch delivery method, device, equipment and storage medium

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