CN109299972A

CN109299972A - A kind of advertisement distribution method, server and computer readable storage medium

Info

Publication number: CN109299972A
Application number: CN201810971784.0A
Authority: CN
Inventors: 林赞荣
Original assignee: Nubia Technology Co Ltd
Current assignee: Nubia Technology Co Ltd
Priority date: 2018-08-24
Filing date: 2018-08-24
Publication date: 2019-02-01

Abstract

Advertisement distribution method disclosed by the invention receives the advertisement that mobile terminal is sent and launches request；It obtains target corresponding with advertisement dispensing request and launches strategy, wherein the target launches dispensing rule and each dispensing rule corresponding dispensing list of the strategy including at least two different priorities；Targeted advertisements are determined according to the corresponding dispensing list of dispensing rule that the target launches pre-set priority in strategy；The targeted advertisements are sent to the mobile terminal.In addition, invention additionally discloses a kind of server and computer readable storage mediums.In this way, advertisement distribution method provided by the invention determines targeted advertisements according to the priority for launching rule in strategy is launched, a variety of different dispensing rules can be integrated and different priority launches advertisement, advertisement position resource is made full use of, realize the maximization of advertising resource income.

Description

A kind of advertisement distribution method, server and computer readable storage medium

Technical field

The present invention relates to advertisement distribution technique fields more particularly to a kind of advertisement distribution method, server and computer can Read storage medium.

Background technique

Advertisement dispensing is one of most common information propagation pattern in internet, and more and more advertisers are intended to pass through net Network media (such as application program of mobile terminal) show advertisement to user.As the duration of Internet advertising is skyrocketed through, extensively Accuse the main profit mode for having become most of Internet enterprises.

The putting mode of advertisement at present is mainly launched by privatization dispensing and real time bid mode, and each advertisement bit traffic is past Toward to meet privatization dispensing simultaneously and real time bid mode is launched, in the prior art mainly by using flow percentage or Certain mode fixed of priority carries out advertisement position assignment of traffic.However, the advertisement position resource due to the network media is extremely limited, Single advertisement position assignment of traffic scheme is unable to fully utilize advertisement position resource in the prior art.

Summary of the invention

In view of this, the present invention proposes a kind of advertisement distribution method, server and computer readable storage medium, to solve Above-mentioned technical problem.

Firstly, to achieve the above object, the present invention proposes a kind of advertisement distribution method, it is applied to server, the method Include:

It receives the advertisement that mobile terminal is sent and launches request；

It obtains target corresponding with advertisement dispensing request and launches strategy, wherein the target launches strategy including extremely The dispensing rule and the corresponding dispensing list of each dispensing rule of few two different priorities；

Targeted advertisements are determined according to the corresponding dispensing list of dispensing rule that the target launches pre-set priority in strategy；

The targeted advertisements are sent to the mobile terminal.

Optionally, the advertisement dispensing request for receiving mobile terminal and sending, comprising:

It receives mobile terminal and request is launched based on the advertisement that destination application is sent；

It is described to obtain target dispensing strategy corresponding with advertisement dispensing request, comprising:

It obtains target corresponding with the destination application and launches strategy, wherein different application programs is corresponding different Dispensing strategy；

It is described to send the targeted advertisements to the mobile terminal, comprising:

The targeted advertisements are sent to the destination application of the mobile terminal.

Optionally, the corresponding dispensing list of dispensing rule for launching pre-set priority in strategy according to the target is true Set the goal advertisement, comprising:

According to pre-set priority sequence, successively obtains at least two dispensing rules in the target dispensing strategy and respectively correspond Dispensing list, wherein the different corresponding different dispensing lists of dispensing rule；

List, which is launched, according to the corresponding non-empty of dispensing rule that the target launches pre-set priority in strategy determines target Advertisement.

Judge that the target launches in strategy whether the corresponding non-empty of dispensing rule including the first priority launches list；

If the target launches the corresponding non-empty of dispensing rule in strategy including first priority and launches list, root List, which is launched, according to the corresponding non-empty of dispensing rule of first priority determines targeted advertisements；

If in the target dispensing strategy not including the corresponding non-empty dispensing list of dispensing rule of first priority, Judge that the target launches in strategy whether the corresponding non-empty of dispensing rule including the second priority launches list；

If the target launches the corresponding non-empty of dispensing rule in strategy including second priority and launches list, root List, which is launched, according to the corresponding non-empty of dispensing rule of second priority determines targeted advertisements.

Optionally, the corresponding non-empty of dispensing rule for launching pre-set priority in strategy according to the target launches column Table determines targeted advertisements, comprising:

Obtain the advertisement launched in the corresponding non-empty dispensing list of rule that the target launches pre-set priority in strategy Party in request platform DSP or advertisement transaction platform ADX are target DSP or target ADX；

The advertisement for obtaining the target DSP or target ADX is targeted advertisements.

Optionally, the corresponding non-empty dispensing column of dispensing rule for obtaining the target and launching pre-set priority in strategy Want advertisement side platform DSP or advertisement transaction platform ADX in table are target DSP or target ADX, comprising:

If it includes multiple that the corresponding non-empty of dispensing rule that the target launches pre-set priority in strategy, which is launched in list, DSP or ADX, obtaining the non-empty and launching a DSP or ADX of pre-set priority in list is target DSP or target ADX.

Optionally, after the targeted advertisements to mobile terminal transmission, the method also includes:

The injected volume for updating the targeted advertisements, judges whether the injected volume of the targeted advertisements reaches the targeted advertisements Target injected volume；

If the targeted advertisements do not reach the target injected volume of the targeted advertisements, by the target DSP or target ADX It is removed from the dispensing list.

The corresponding non-empty of dispensing rule for obtaining pre-set priority in the target dispensing strategy, which is launched in list, to be met in advance If want advertisement side the platform DSP or advertisement transaction platform ADX of condition are target DSP or target ADX；

Wherein, the preset condition includes below one or more:

The DSP or ADX is currently that the injected volume of dispensing state, the DSP or ADX is less than the target of the DSP or ADX Injected volume, current time fall into the release time section of the DSP or ADX.

Further, to achieve the above object, the present invention also provides a kind of server, the server include memory, At least one processor and at least one program that is stored on the memory and can be executed at least one described processor, At least one described program realizes the step in method described in any of the above embodiments when being executed by least one described processor.

Further, to achieve the above object, the present invention also provides a kind of computer readable storage medium, the computers Readable storage medium storing program for executing is stored at least one executable program of computer, at least one described program is executed by the computer When so that the computer is executed the step in the above method.

Compared to the prior art, the advertisement dispensing that advertisement distribution method proposed by the invention receives that mobile terminal is sent is asked It asks；It obtains target corresponding with advertisement dispensing request and launches strategy, wherein the target launches strategy and includes at least two The dispensing rule of different priorities and the corresponding dispensing list of each dispensing rule；It is launched according to the target pre- in strategy The corresponding dispensing list of dispensing rule of setting priority determines targeted advertisements；The targeted advertisements are sent to the mobile terminal. In this way, advertisement distribution method provided by the invention determines targeted advertisements according to the priority for launching rule in strategy is launched, it can Comprehensive a variety of different dispensing rules and different priority launch advertisement, make full use of advertisement position resource, realize advertising resource The maximization of income.

Detailed description of the invention

Fig. 1 is the hardware structural diagram for realizing a kind of mobile terminal of each embodiment of the present invention；

Fig. 2 is a kind of communications network system architecture diagram provided in an embodiment of the present invention；

Fig. 3 is a kind of hardware structural diagram of server provided in an embodiment of the present invention；

Fig. 4 is a kind of flow diagram of advertisement distribution method provided in an embodiment of the present invention；

Fig. 5 is a kind of application environment schematic diagram of advertisement distribution method provided in an embodiment of the present invention；

Fig. 6 is the flow diagram of another advertisement distribution method provided in an embodiment of the present invention；

Fig. 7 is the flow diagram of another advertisement distribution method provided in an embodiment of the present invention；

Fig. 8 is a kind of example schematic for launching rule provided in an embodiment of the present invention.

The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.

Specific embodiment

It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.

In subsequent description, it is only using the suffix for indicating such as " module ", " component " or " unit " of element Be conducive to explanation of the invention, itself there is no a specific meaning.Therefore, " module ", " component " or " unit " can mix Ground uses.

Terminal can be implemented in a variety of manners.For example, terminal described in the present invention may include such as mobile phone, plate Computer, laptop, palm PC, personal digital assistant (Personal Digital Assistant, PDA), portable Media player (Portable Media Player, PMP), navigation device, wearable device, Intelligent bracelet, pedometer etc. move The fixed terminals such as dynamic terminal, and number TV, desktop computer.

It will be illustrated by taking mobile terminal as an example in subsequent descriptions, it will be appreciated by those skilled in the art that in addition to special Except element for moving purpose, the construction of embodiment according to the present invention can also apply to the terminal of fixed type.

Referring to Fig. 1, a kind of hardware structural diagram of its mobile terminal of each embodiment to realize the present invention, the shifting Dynamic terminal 100 may include: RF (Radio Frequency, radio frequency) unit 101, WiFi module 102, audio output unit 103, A/V (audio/video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, the components such as memory 109, processor 110 and power supply 111, the number of the processor 110 are at least one.Ability Field technique personnel are appreciated that mobile terminal structure shown in Fig. 1 does not constitute the restriction to mobile terminal, and mobile terminal can To include perhaps combining certain components or different component layouts than illustrating more or fewer components.

It is specifically introduced below with reference to all parts of the Fig. 1 to mobile terminal:

Radio frequency unit 101 can be used for receiving and sending messages or communication process in, signal sends and receivees, specifically, by base station Downlink information receive after, to processor 110 handle；In addition, the data of uplink are sent to base station.In general, radio frequency unit 101 Including but not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier, duplexer etc..In addition, penetrating Frequency unit 101 can also be communicated with network and other equipment by wireless communication.Any communication can be used in above-mentioned wireless communication Standard or agreement, including but not limited to GSM (Global System of Mobile communication, global system for mobile telecommunications System), GPRS (General Packet Radio Service, general packet radio service), CDMA2000 (Code Division Multiple Access 2000, CDMA 2000), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access, TD SDMA), FDD-LTE (Frequency Division Duplexing-Long Term Evolution, frequency division duplex long term evolution) and TDD-LTE (Time Division Duplexing-Long Term Evolution, time division duplex long term evolution) etc..

WiFi belongs to short range wireless transmission technology, and mobile terminal can help user to receive and dispatch electricity by WiFi module 102 Sub- mail, browsing webpage and access streaming video etc., it provides wireless broadband internet access for user.Although Fig. 1 shows Go out WiFi module 102, but it is understood that, and it is not belonging to must be configured into for mobile terminal, it completely can be according to need It to omit within the scope of not changing the essence of the invention.

Audio output unit 103 can be in call signal reception pattern, call mode, record mould in mobile terminal 100 When under the isotypes such as formula, speech recognition mode, broadcast reception mode, by radio frequency unit 101 or WiFi module 102 it is received or The audio data stored in memory 109 is converted into audio signal and exports to be sound.Moreover, audio output unit 103 Audio output relevant to the specific function that mobile terminal 100 executes can also be provided (for example, call signal receives sound, disappears Breath receives sound etc.).Audio output unit 103 may include loudspeaker, buzzer etc..

A/V input unit 104 is for receiving audio or video signal.A/V input unit 104 may include graphics processor (Graphics Processing Unit, GPU) 1041 and microphone 1042, graphics processor 1041 is in video acquisition mode Or the image data of the static images or video obtained in image capture mode by image capture apparatus (such as camera) carries out Reason.Treated, and picture frame may be displayed on display unit 106.Through graphics processor 1041, treated that picture frame can be deposited Storage is sent in memory 109 (or other storage mediums) or via radio frequency unit 101 or WiFi module 102.Mike Wind 1042 can connect in telephone calling model, logging mode, speech recognition mode etc. operational mode via microphone 1042 Quiet down sound (audio data), and can be audio data by such acoustic processing.Audio that treated (voice) data can To be converted to the format output that can be sent to mobile communication base station via radio frequency unit 101 in the case where telephone calling model. Microphone 1042 can be implemented various types of noises elimination (or inhibition) algorithms and send and receive sound to eliminate (or inhibition) The noise generated during frequency signal or interference.

Mobile terminal 100 further includes at least one sensor 105, such as optical sensor, motion sensor and other biographies Sensor.Specifically, optical sensor includes ambient light sensor and proximity sensor, wherein ambient light sensor can be according to environment The light and shade of light adjusts the brightness of display panel 1061, and proximity sensor can close when mobile terminal 100 is moved in one's ear Display panel 1061 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (general For three axis) size of acceleration, it can detect that size and the direction of gravity when static, can be used to identify the application of mobile phone posture (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.； The fingerprint sensor that can also configure as mobile phone, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer, The other sensors such as hygrometer, thermometer, infrared sensor, details are not described herein.

Display unit 106 is for showing information input by user or being supplied to the information of user.Display unit 106 can wrap Display panel 1061 is included, liquid crystal display (Liquid Crystal Display, LCD), Organic Light Emitting Diode can be used Forms such as (Organic Light-Emitting Diode, OLED) configure display panel 1061.

User input unit 107 can be used for receiving the number or character information of input, and generate the use with mobile terminal Family setting and the related key signals input of function control.Specifically, user input unit 107 may include touch panel 1071 with And other input equipments 1072.Touch panel 1071, also referred to as touch screen collect the touch operation of user on it or nearby (for example user uses any suitable objects or attachment such as finger, stylus on touch panel 1071 or in touch panel 1071 Neighbouring operation), and corresponding attachment device is driven according to preset formula.Touch panel 1071 may include touch detection Two parts of device and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation band The signal come, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and by it It is converted into contact coordinate, then gives processor 110, and order that processor 110 is sent can be received and executed.In addition, can To realize touch panel 1071 using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves.In addition to touch panel 1071, user input unit 107 can also include other input equipments 1072.Specifically, other input equipments 1072 can wrap It includes but is not limited in physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, operating stick etc. It is one or more, specifically herein without limitation.

Further, touch panel 1071 can cover display panel 1061, when touch panel 1071 detect on it or After neighbouring touch operation, processor 110 is sent to determine the type of touch event, is followed by subsequent processing device 110 according to touch thing The type of part provides corresponding visual output on display panel 1061.Although in Fig. 1, touch panel 1071 and display panel 1061 be the function that outputs and inputs of realizing mobile terminal as two independent components, but in certain embodiments, it can The function that outputs and inputs of mobile terminal is realized so that touch panel 1071 and display panel 1061 is integrated, is not done herein specifically It limits.

Interface unit 108 be used as at least one external device (ED) connect with mobile terminal 100 can by interface.For example, External device (ED) may include wired or wireless headphone port, external power supply (or battery charger) port, wired or nothing Line data port, memory card port, the port for connecting the device with identification module, audio input/output (I/O) end Mouth, video i/o port, ear port etc..Interface unit 108 can be used for receiving the input from external device (ED) (for example, number It is believed that breath, electric power etc.) and by least one element that the input received is transferred in mobile terminal 100 or can use In transmitting data between mobile terminal 100 and external device (ED).

Memory 109 can be used for storing software program and various data.Memory 109 can mainly include storing program area The storage data area and, wherein storing program area can (such as the sound of application program needed for storage program area, at least one function Sound playing function, image player function etc.) etc.；Storage data area can store according to mobile phone use created data (such as Audio data, phone directory etc.) etc..In addition, memory 109 may include high-speed random access memory, it can also include non-easy The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.

Processor 110 is the control centre of mobile terminal, utilizes each of various interfaces and the entire mobile terminal of connection A part by running or execute the software program and/or module that are stored in memory 109, and calls and is stored in storage Data in device 109 execute the various functions and processing data of mobile terminal, to carry out integral monitoring to mobile terminal.Place Managing device 110 may include at least one processing unit；Preferably, processor 110 can integrate application processor and modulation /demodulation processing Device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is mainly located Reason wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 110.

Mobile terminal 100 can also include the power supply 111 (such as battery) powered to all parts, it is preferred that power supply 111 Can be logically contiguous by power-supply management system and processor 110, to realize management charging by power-supply management system, put The functions such as electricity and power managed.

Although Fig. 1 is not shown, mobile terminal 100 can also be including bluetooth module etc., and details are not described herein.

Embodiment to facilitate the understanding of the present invention, the communications network system that mobile terminal of the invention is based below into Row description.

Referring to Fig. 2, Fig. 2 is a kind of communications network system architecture diagram provided in an embodiment of the present invention, the communication network system System is the LTE system of universal mobile communications technology, which includes UE (User Equipment, the use of successively communication connection Family equipment) (the land Evolved UMTS Terrestrial Radio Access Network, evolved UMTS 201, E-UTRAN Ground wireless access network) 202, EPC (Evolved Packet Core, evolved packet-based core networks) 203 and operator IP operation 204。

Specifically, UE201 can be above-mentioned terminal 100, and details are not described herein again.

E-UTRAN202 includes eNodeB2021 and other eNodeB2022 etc..Wherein, eNodeB2021 can be by returning Journey (backhaul) (such as X2 interface) is connect with other eNodeB2022, and eNodeB2021 is connected to EPC203, ENodeB2021 can provide the access of UE201 to EPC203.

EPC203 may include MME (Mobility Management Entity, mobility management entity) 2031, HSS (Home Subscriber Server, home subscriber server) 2032, other MME2033, SGW (Serving Gate Way, Gateway) 2034, PGW (PDN Gate Way, grouped data network gateway) 2035 and PCRF (Policy and Charging Rules Function, policy and rate functional entity) 2036 etc..Wherein, MME2031 be processing UE201 and The control node of signaling, provides carrying and connection management between EPC203.HSS2032 is all to manage for providing some registers Such as the function of home location register (not shown) etc, and preserves some related service features, data rates etc. and use The dedicated information in family.All customer data can be sent by SGW2034, and PGW2035 can provide the IP of UE 201 Address distribution and other functions, PCRF2036 are strategy and the charging control strategic decision-making of business data flow and IP bearing resource Point, it selects and provides available strategy and charging control decision with charge execution function unit (not shown) for strategy.

IP operation 204 may include internet, Intranet, IMS (IP Multimedia Subsystem, IP multimedia System) or other IP operations etc..

Although above-mentioned be described by taking LTE system as an example, those skilled in the art should know the present invention is not only Suitable for LTE system, be readily applicable to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA with And the following new network system etc., herein without limitation.

It is a kind of hardware structural diagram of server provided in an embodiment of the present invention referring to Fig. 3, Fig. 3, as shown in figure 3, The server 300 includes: processor 301, memory 302, user interface 303, transceiver 304 and bus interface 305, described Processor 301, for reading the program in memory 302.In Fig. 3, bus interface 305 may include any number of interconnection Bus and bridge, the memory that the one or more processors specifically represented by processor 301 and memory 302 represent it is various Circuit connection is together.Bus architecture can also be by the various of such as peripheral equipment, voltage-stablizer and management circuit or the like Together, these are all it is known in the art for other circuit connections, and therefore, it will not be further described herein.Always Line interface provides interface, and transceiver 304 can be multiple element, that is, includes transmitter and receiver, provide for being situated between in transmission The unit communicated in matter with various other devices.For different user equipmenies, user interface 303 can also be can be external interior The interface for needing equipment is connect, the equipment of connection includes but is not limited to keypad, display, loudspeaker, microphone, control stick etc.. Processor 301 is responsible for management bus architecture and common processing, and memory 302 can store processor 301 when executing operation Used data.

The hardware configuration of hardware configuration, communications network system and server 300 based on above-mentioned mobile terminal 100, mentions The each embodiment of the method for the present invention out.

It is a kind of step flow chart of advertisement distribution method provided in an embodiment of the present invention, the method refering to Fig. 4, Fig. 4 Applied in a server, as shown in Figure 4, which comprises

Step 401 receives the advertisement dispensing request that mobile terminal is sent.

In the step, the server receives the advertisement that mobile terminal is sent and launches request, and request is launched in the advertisement can To be request that the mobile terminal is sent based on from the start-up operation of destination application to the server, it is also possible to described The request that mobile terminal is sent based on the interface refresh operation of destination application to the server.It is understood that institute Stating destination application is the application program for supporting to play advertisement.

The server mentioned in the embodiment of the present invention is SSP (Supply Side Platform, supplier's platform) service Device, the SSP server are for integrating or managing media resource.It is advertisement provided in an embodiment of the present invention referring to Fig. 5, Fig. 5 The application environment schematic diagram of distribution method, as shown in figure 5, the server can be with multiple DSP (Demand Side Platform, want advertisement side's platform) and/or multiple ADX (Ad Exchange, advertisement transaction platform) foundation communication connection, often A ADX can be established with one or more DSP and be communicated to connect, in this way, the server can obtain advertisement from any one DSP Content.

In some embodiments of the invention, the mark letter that the mobile terminal can be carried in request is launched in the advertisement Breath, if it is the request that the mobile terminal is sent based on destination application that request is launched in the advertisement, the advertisement dispensing is asked The identification information that the mobile terminal can be carried in asking, can also carry the identification information of the destination mobile terminal.

Step 402 obtains target dispensing strategy corresponding with advertisement dispensing request, wherein the target launches plan Dispensing rule and the corresponding dispensing list of each dispensing rule slightly including at least two different priorities.

In the step, the server obtains target corresponding with advertisement dispensing request and launches strategy.If described wide The identification information launched and carry the mobile terminal in request is accused, the server obtains the identification information with the mobile terminal Corresponding target launches strategy, and different mobile terminals can correspond to identical dispensing strategy, can also correspond to different dispensings Strategy.The target launches what strategy can be analyzed for the server according to some historical records of the mobile terminal Strategy is launched, such as the possible interested advertisement of user of mobile terminal described in big data analysis can be passed through.

If the identification information for carrying the destination application in request is launched in the advertisement, the server obtains and institute The corresponding target of identification information for stating destination application launches strategy, and different application programs can correspond to identical dispensing plan Slightly, different dispensing strategies can also be corresponded to.It can be the server according to the target application that the target, which launches strategy, The dispensing strategy that the information (such as type, historical record etc.) of program is analyzed, is also possible to the pipe of the server Reason person is the preset dispensing strategy of the destination application, such as can be administrator and be arranged according to the demand of advertisement dispensing side Dispensing strategy.

The target launches the dispensing rule that strategy may include at least two different priorities and each dispensing rule point Two dispensings rule that strategy may include top set and guarantor's amount is launched in not corresponding dispensing list, for example, target, wherein The priority of top set is higher than the priority of guarantor's amount, two different corresponding different dispensing lists of dispensing rule.

Step 403, the corresponding dispensing list of dispensing rule that pre-set priority in strategy is launched according to the target determine Targeted advertisements.

In the step, the server launches the corresponding throwing of dispensing rule of pre-set priority in strategy according to the target It emplaces table and determines targeted advertisements.The server can successively obtain the target and launch strategy according to pre-set priority sequence In at least two launch the corresponding dispensing list of rule, wherein the different corresponding different dispensing lists of dispensing rule, so List is launched according to the corresponding non-empty of dispensing rule that the target launches pre-set priority in strategy afterwards and determines targeted advertisements.

In the embodiment of the present invention, the pre-set priority sequence is respectively as follows: top set, guarantor's amount, common, bottoming from high to low, Assuming that destination application includes top set, guarantor's amount and common three dispensings rule, top set launches rule corresponding first and launches list, Guarantor, which measures, launches the corresponding second dispensing list of rule, common to launch the corresponding third dispensing list of rule.The server first obtains One priority (i.e. top set launches rule) corresponding first launches list, judges whether the first dispensing list is sky, if institute The first dispensing list non-empty is stated, the server directly determines targeted advertisements according to the first dispensing list；If described first List is empty for dispensing, and the server further obtains corresponding second dispensing of next priority (i.e. guarantor, which measures, launches rule) and arranges Table judges whether the second dispensing list is empty, if list is empty for second dispensing, under the server further obtains The corresponding third of one priority (i.e. common to launch rule) launches list.

The dispensing list can be advertising listing, or DSP or ADX list.If the dispensing list is advertisement List, the server can directly launch the corresponding non-empty lists of dispensing rule of pre-set priority in strategy from the target Middle acquisition advertisement is targeted advertisements.If in the non-empty lists including multiple advertisements, the server is available default preferential One advertisement of grade is targeted advertisements, it is to be understood that when the advertisement of pre-set priority in the non-empty lists includes multiple When, the server determines that an advertisement is targeted advertisements at random from the multiple advertisement.

If the dispensing list is DSP or ADX list, the available target of server, which is launched in strategy, to be preset It is mesh that the corresponding non-empty of dispensing rule of priority, which launches want advertisement side platform DSP or advertisement transaction platform ADX in list, Mark DSP or target ADX；The advertisement for obtaining the target DSP or target ADX is targeted advertisements.The server obtains described non- The DSP or ADX that air-drop emplaces pre-set priority in table is target DSP or target ADX.If including more in the non-empty lists A DSP or ADX, a DSP or ADX of the available pre-set priority of server are target DSP or ADX, it is possible to understand that , when the DSP or ADX of pre-set priority in the non-empty lists include multiple, the server from the multiple DSP or Determine that a DSP or ADX is target DSP or ADX in ADX at random.The server obtains the target DSP's or target ADX Advertisement is that the mode of targeted advertisements can be to send advertisement acquisition request, the target DSP to the target DSP or target ADX Or target ADX is based on the advertisement acquisition request and sends targeted advertisements to the server.It should be noted that working as the service When device is determined as target ADX, the target ADX receives the DSP that advertisement acquisition request is connect with the target ADX backward and obtains Advertisement, and the advertisement that will acquire is returned as targeted advertisements to the server.

The pre-set priority can be user's preset grade according to their own needs, be also possible to the excellent of default First grade grade, in the embodiment of the present invention, the pre-set priority can be highest priority level.

Step 404 sends the targeted advertisements to the mobile terminal.

In the step, the server sends the targeted advertisements to the mobile terminal, and the mobile terminal receives The targeted advertisements are played after the targeted advertisements, specifically, can play the mesh at the interface of the destination application Mark advertisement.

In the present embodiment, the advertisement distribution method receives the advertisement that mobile terminal is sent and launches request；Obtain with it is described Advertisement, which is launched, requests corresponding target to launch strategy, wherein it includes at least two different priorities that the target, which launches strategy, Launch rule and the corresponding dispensing list of each dispensing rule；The throwing of pre-set priority in strategy is launched according to the target It puts the corresponding dispensing list of rule and determines targeted advertisements；The targeted advertisements are sent to the mobile terminal.In this way, the present invention mentions The advertisement distribution method of confession determines targeted advertisements according to the priority for launching rule in strategy is launched, and can integrate a variety of different It launches rule and different priority launches advertisement, make full use of advertisement position resource, realize the maximization of advertising resource income.

It is the flow diagram of another advertisement distribution method provided in an embodiment of the present invention referring to Fig. 6, Fig. 6, such as Fig. 6 institute Show, which comprises

Step 601 receives the advertisement dispensing request that mobile terminal is sent based on destination application.

In the step, the server receives the advertisement that mobile terminal destination application is sent and launches request, described wide Accuse the identification information launched and include at least the destination application in request.The mobile terminal can be in destination application When unlatching, advertisement is sent to the server and launches request, it can also be when the destination application refreshes interface, to described Server sends advertisement and launches request.

Step 602 obtains target dispensing strategy corresponding with the destination application, wherein the target launches plan Dispensing rule and the corresponding dispensing list of each dispensing rule slightly including at least two different priorities, different applications Program corresponds to different dispensing strategies.

In the step, the server is launched in response to the advertisement and is requested, and is obtained corresponding with the destination application Target launch strategy, in the embodiment of the present invention, it is tactful that different application programs can correspond to identical dispensings, can also be right Answer different dispensing strategies, in the embodiment, different application programs corresponds to different dispensing strategies.

The target launch strategy can for the server according to the information of the destination application (such as type, Historical record etc.) the dispensing strategy analyzed, the administrator for being also possible to the server is the target application journey The preset dispensing strategy of sequence, such as can be the dispensing strategy that administrator is arranged according to the demand of advertisement dispensing side.

Step 603, the corresponding dispensing list of dispensing rule that pre-set priority in strategy is launched according to the target determine Targeted advertisements.

The step 603 is identical as the step 403 in present invention embodiment shown in Fig. 4, and details are not described herein again.

Step 604 sends the targeted advertisements to the destination application of the mobile terminal.

In the step, the server sends the targeted advertisements to the destination application of the mobile terminal, described After mobile terminal receives the targeted advertisements, the targeted advertisements are played at the interface of the destination application.

It is the flow diagram of another advertisement distribution method provided in an embodiment of the present invention referring to Fig. 7, Fig. 7, such as Fig. 7 institute Show, which comprises

Step 701 receives the advertisement dispensing request that mobile terminal is sent.

Step 702 obtains target dispensing strategy corresponding with advertisement dispensing request, wherein the target launches plan Dispensing rule and the corresponding dispensing list of each dispensing rule slightly including at least two different priorities.

The step 701 and step 702 in present invention embodiment shown in Fig. 4 step 401 and step 402 it is identical, Details are not described herein again.

Step 703, according to pre-set priority sequence, successively obtain the target and launch in strategy at least two and launch rule Corresponding dispensing list, wherein the different corresponding different dispensing lists of dispensing rule.

In the step, the server successively obtains the target and launches in strategy at least according to pre-set priority sequence The corresponding dispensing list of two dispensing rules.Specifically, the server, which may determine that the target is launched in strategy, is No includes that the corresponding non-empty of dispensing rule of the first priority launches list；If it includes described first in strategy that the target, which is launched, The corresponding non-empty of dispensing rule of priority launches list, is launched according to the corresponding non-empty of the dispensing of first priority rule List determines targeted advertisements；If in the target dispensing strategy not including the corresponding non-empty of dispensing rule of first priority List is launched, judges that the target launches in strategy whether the corresponding non-empty of dispensing rule including the second priority launches column Table；If the target launches the corresponding non-empty of dispensing rule in strategy including second priority and launches list, according to institute The corresponding non-empty of dispensing rule for stating the second priority launches list and determines targeted advertisements.On the contrary, if the target launches plan It does not include the corresponding non-empty lists of dispensing rule of the second priority in slightly, whether it includes third that the server further obtains The corresponding non-empty lists of dispensing rule of priority, until getting non-empty lists.

Step 704, the corresponding non-empty of dispensing rule that pre-set priority in strategy is launched according to the target launch list Determine targeted advertisements.

In the step, the server is corresponding non-according to the dispensing rule that the target launches pre-set priority in strategy Air-drop emplaces table and determines targeted advertisements.In the embodiment of the present invention, for different dispensing rules, the server determines that target is wide The mode of announcement can be identical, can not also be identical.

For it is different launch rule determine targeted advertisements the different situations of mode, it is assumed that the dispensing rule of configuration according to Priority is from high to low are as follows: top set is launched, guarantor measures dispensing, commonly launch, bottoming is launched.If the target is launched in strategy The non-empty lists that top set is launched, the advertisement that the server can return to pre-set priority in the non-empty lists is target Advertisement, if the advertisement of pre-set priority include it is multiple, the server can determine one wide at random from the multiple advertisement Accusing is targeted advertisements.It is understood that the server determines target when the non-empty lists are DSP or ADX list DSP or ADX is identical as the mode of above-mentioned determining targeted advertisements, repeats no more.

If not including the non-empty lists that top set is launched in the target dispensing strategy, and the non-empty launched is measured including guarantor and is arranged Table, if only include an advertisement in the non-empty lists that guarantor amount is launched, the server directly determines an advertisement and is Targeted advertisements；If it includes multiple advertisements that the guarantor, which measures in the non-empty lists launched, the server can be big according to flow accounting Small random acquisition advertisement is targeted advertisements, it is assumed for example that it includes two advertisements in corresponding list that guarantor, which measures and launches, and advertisement A flow accounts for Than 20%, advertisement B flow accounting 30%, the server can out of " 0-99 " range random round numbers N1, if N1 < 20, Determine that advertisement A is targeted advertisements, if 20≤N1 < 50, it is determined that advertisement B is targeted advertisements, if N1 >=50, it is determined that have not been obtained To targeted advertisements, the server further obtains the corresponding non-empty lists of dispensing rule of next priority.It is understood that It is that, when the non-empty lists are DSP or ADX list, the server determines that target DSP or ADX and above-mentioned determining target are wide The mode of announcement is identical, repeats no more.

If it does not include non-empty lists that top set is launched in strategy that the target, which is launched, and does not include that guarantor measures the non-empty column launched Table does not get targeted advertisements successfully from the non-empty lists that guarantor measures dispensing, and the server further judges that the target is thrown Whether include the non-empty lists commonly launched, if including the non-empty lists commonly launched, commonly launch if described if putting in strategy When only including an advertisement in non-empty lists, it is targeted advertisements that the server, which directly determines an advertisement,；If described common It include multiple advertisements in the non-empty lists of dispensing, the server can obtain advertisement according to flow accounting size at random, such as Assuming that including two advertisements in the non-empty lists commonly launched, the flow accounting of advertisement C is 20%, and the flow accounting of advertisement D is 30%, the server can take random integers N2 in the range of " 0-50 ", if N2 < 20, it is determined that advertisement C is that target is wide It accuses, if 20≤N2 < 50, it is determined that advertisement D is targeted advertisements, wherein the upper limit 50 of range is the accounting summation of two advertisements. It is understood that when the non-empty lists be DSP or ADX list when, the server determine target DSP or ADX with it is above-mentioned It determines that the mode of targeted advertisements is identical, repeats no more.

If it does not include that top set is launched, guarantor measures dispensing, it is corresponding non-commonly to launch three rules that the target, which is launched in strategy, Empty list, whether it includes the non-empty lists of dispensing of guaranteeing the minimum that the server further judges that the target is launched in strategy, if packet The non-empty lists for dispensing of guaranteeing the minimum are included, if only include an advertisement in the non-empty lists of the dispensing of guaranteeing the minimum, the server is straight It connects and determines that an advertisement is targeted advertisements；If in the non-empty lists of the dispensing of guaranteeing the minimum including multiple advertisements, the server Determine an advertisement position targeted advertisements at random from multiple advertisements.It is understood that when the non-empty lists are DSP or ADX When list, the server determines that target DSP or ADX is identical as the mode of above-mentioned determining targeted advertisements, repeats no more.

Step 705 sends the targeted advertisements to the mobile terminal.

The step 705 is identical as the step 404 in present invention embodiment shown in Fig. 4, and details are not described herein again.

It is understood that the server can also update the point of the targeted advertisements in some embodiments of the invention Then the amount of hitting and/or download determine whether to remove the target according to the click volume of the targeted advertisements and/or download DSP or target ADX.Whether the server can be according to the release time interval judgement of targeted advertisements by the targeted advertisements pair The target DSP or target ADX answered is removed from the dispensing list, for example, it is assumed that targeted advertisements or target DSP or target ADX Release time section be the time out of date, the server can be by the targeted advertisements corresponding target DSP or target ADX It is removed from the dispensing list.

Wherein, the preset condition includes below one or more:

In the embodiment, the dispensing rule that the server obtains pre-set priority in the target dispensing strategy is corresponding Want advertisement side the platform DSP or advertisement transaction platform ADX for meeting preset condition in non-empty dispensing list are target DSP or target ADX.The preset condition includes below one or more: the DSP or ADX is currently dispensing state, the DSP or ADX Injected volume the release time section of the DSP or ADX is fallen into less than the target injected volume of the DSP or ADX, current time.

For example, it is assumed that it is regular as shown in figure 8, the server can first judge that target launches the dispensing that strategy includes Top set launch in priority be whether the injected volume (CPM guarantor amount) of " ADX1 " of " 1 " reaches " 1000 ", and/or when judging current Between whether fall into the release time section of " ADX1 ", if being all satisfied, the server determine should " ADX1 " be meet it is described pre- If the target ADX of condition.

It can be with those of ordinary skill in the art will appreciate that realizing that all or part of step of above-described embodiment method is It is completed by the relevant hardware of at least one program instruction, at least one described program can store in clothes as shown in Figure 3 It is engaged in the memory 302 of device 300, and can be executed by the processor 301, at least one described program is by the processor 301 realize following steps when executing:

The targeted advertisements are sent to the mobile terminal.

Optionally, after the targeted advertisements to mobile terminal transmission, at least one described program is described When processor 301 executes, following steps can also be realized:

Wherein, the preset condition includes below one or more:

It can be with those of ordinary skill in the art will appreciate that realizing that all or part of step of above-described embodiment method is It is completed by the relevant hardware of at least one program instruction, at least one described program can store computer-readable deposits in one In storage media, which is performed, comprising the following steps:

The targeted advertisements are sent to the mobile terminal.

Optionally, after the targeted advertisements to mobile terminal transmission, at least one described program is performed When, it can also realize following steps:

Wherein, the preset condition includes below one or more:

It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row His property includes, so that the process, method, article or the device that include a series of elements not only include those elements, and And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do There is also other identical elements in the process, method of element, article or device.

The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.

Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side Method can be realized by means of software and necessary general hardware platform, naturally it is also possible to by hardware, but in many cases The former is more preferably embodiment.Based on this understanding, technical solution of the present invention substantially in other words does the prior art The part contributed out can be embodied in the form of software products, which is stored in a storage medium In (such as ROM/RAM, magnetic disk, CD), including some instructions are used so that a terminal device (can be mobile phone, computer, clothes Business device, air conditioner or the network equipment etc.) execute method described in each embodiment of the present invention.

The above is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills Art field, is included within the scope of the present invention.

Claims

1. a kind of advertisement distribution method is applied to server, which is characterized in that the described method includes:

It obtains target corresponding with advertisement dispensing request and launches strategy, wherein the target launches strategy and includes at least two The dispensing rule of a different priorities and the corresponding dispensing list of each dispensing rule；

The targeted advertisements are sent to the mobile terminal.

2. advertisement distribution method as described in claim 1, which is characterized in that the advertisement dispensing for receiving mobile terminal and sending Request, comprising:

It obtains target corresponding with the destination application and launches strategy, wherein different application programs corresponds to different throwings Put strategy；

3. advertisement distribution method as described in claim 1, which is characterized in that described launched in strategy according to the target is preset The corresponding dispensing list of dispensing rule of priority determines targeted advertisements, comprising:

According to pre-set priority sequence, successively obtains the target and launch the corresponding throwing of at least two dispensing rules in strategy Emplace table, wherein the different corresponding different dispensing lists of dispensing rule；

List, which is launched, according to the corresponding non-empty of dispensing rule that the target launches pre-set priority in strategy determines targeted advertisements.

4. advertisement distribution method as claimed in claim 3, which is characterized in that described launched in strategy according to the target is preset The corresponding dispensing list of dispensing rule of priority determines targeted advertisements, comprising:

If the target launches the corresponding non-empty of dispensing rule in strategy including first priority and launches list, according to institute The corresponding non-empty of dispensing rule for stating the first priority launches list and determines targeted advertisements；

If in the target dispensing strategy not including the corresponding non-empty dispensing list of dispensing rule of first priority, judgement The target launches in strategy whether the corresponding non-empty of dispensing rule including the second priority launches list；

If the target launches the corresponding non-empty of dispensing rule in strategy including second priority and launches list, according to institute The corresponding non-empty of dispensing rule for stating the second priority launches list and determines targeted advertisements.

5. advertisement distribution method as described in claim 3 or 4, which is characterized in that described to be launched in strategy according to the target The corresponding non-empty of dispensing rule of pre-set priority launches list and determines targeted advertisements, comprising:

Obtain the want advertisement launched in the corresponding non-empty dispensing list of rule that the target launches pre-set priority in strategy Fang Pingtai DSP or advertisement transaction platform ADX is target DSP or target ADX；

6. advertisement distribution method as claimed in claim 5, which is characterized in that described obtain is preset in the target dispensing strategy It is mesh that the corresponding non-empty of dispensing rule of priority, which launches want advertisement side platform DSP or advertisement transaction platform ADX in list, Mark DSP or target ADX, comprising:

If the corresponding non-empty of dispensing rule that the target launches pre-set priority in strategy launch in list include multiple DSP or ADX, obtaining the non-empty and launching a DSP or ADX of pre-set priority in list is target DSP or target ADX.

7. advertisement distribution method as claimed in claim 5, which is characterized in that described to send the target to the mobile terminal After advertisement, the method also includes:

The injected volume for updating the targeted advertisements, judges whether the injected volume of the targeted advertisements reaches the mesh of the targeted advertisements Mark injected volume；

If the targeted advertisements do not reach the target injected volume of the targeted advertisements, by the target DSP or target ADX from institute It states to launch and be removed in list.

8. advertisement distribution method as claimed in claim 5, which is characterized in that described obtain is preset in the target dispensing strategy It is mesh that the corresponding non-empty of dispensing rule of priority, which launches want advertisement side platform DSP or advertisement transaction platform ADX in list, Mark DSP or target ADX, comprising:

It obtains the target and launches the default item of satisfaction in the corresponding non-empty dispensing list of dispensing rule of pre-set priority in strategy Want advertisement side the platform DSP or advertisement transaction platform ADX of part are target DSP or target ADX；

Wherein, the preset condition includes below one or more:

The DSP or ADX is currently that target of the injected volume less than the DSP or ADX of dispensing state, the DSP or ADX is launched Amount, current time fall into the release time section of the DSP or ADX.

9. a kind of server, which is characterized in that the server includes memory, at least one processor and is stored in described deposit And can be at least one program of at least one described processor execution on reservoir, at least one described program is by described at least one The step in the described in any item methods of the claims 1~8 is realized when a processor executes.

10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer executable at least One program, which is characterized in that at least one described program makes the computer execute above-mentioned power when being executed by the computer Benefit requires the step in 1~8 described in any item methods.