CN111199424A

CN111199424A - Advertisement putting method and device, terminal equipment and storage medium

Info

Publication number: CN111199424A
Application number: CN201911383575.5A
Authority: CN
Inventors: 刘贺; 王耀文
Original assignee: Wuba Co Ltd
Current assignee: Wuba Co Ltd
Priority date: 2019-12-27
Filing date: 2019-12-27
Publication date: 2020-05-26

Abstract

The invention provides an advertisement putting method, an advertisement putting device, terminal equipment and a storage medium. The method comprises the following steps: receiving an advertisement display request sent by a client, wherein the advertisement display request comprises a program identifier of an application program used for displaying an advertisement in the client; acquiring an advertisement display strategy of the application program from a preset advertisement configuration center according to the program identification; acquiring a target advertisement source according to the strategy configuration information of the advertisement display strategy, and acquiring target advertisement data from the target advertisement source; and returning the target advertisement data and the strategy configuration information to the client so that the client can display the target advertisement data according to the strategy configuration information. The technical problems that an existing advertisement putting scheme is single in advertisement source, serious in interactive data binding and inflexible in expansion are solved. The method has the advantages of improving the diversity of the advertisement sources, reducing the binding degree of the interactive data and improving the expandability of the advertisement putting scheme.

Description

Advertisement putting method and device, terminal equipment and storage medium

Technical Field

The present invention relates to the field of internet technologies, and in particular, to an advertisement delivery method, an advertisement delivery apparatus, a terminal device, and a storage medium.

Background

Internet media has become an important channel for enterprises to place advertisements due to its characteristics of wide audience, high transmission efficiency, etc. In order to maximize the advertising revenue of the media, in the prior art, the resources of the media are often managed by some advertising systems, and finally, the advertising resources of advertisers are delivered to the media to realize the presentation of the advertising spots of the media.

Existing advertisements are typically obtained by invoking the KA system, which is the only source of the advertisements. The KA server is required to configure advertisement positions such as a fixed list page, a detail page and the like in advance, and the business side can obtain the KA advertisements through hard coding.

However, under the condition that the service of a single advertisement source is unstable, the problem that the advertisement cannot be obtained exists, when a service party obtains the advertisement from the advertisement source, interactive data is seriously bound, if the interactive data is changed, the service party needs to go through the process of modifying a source code and re-online, and the service party cannot control whether a certain advertisement position is displayed or not in real time. In addition, when the advertisement slots are added or deleted, besides the matching configuration of the advertisement source, the service party is also required to modify the source code to insert or delete the advertisement in the corresponding advertisement slot, so that the expansion is not flexible.

Disclosure of Invention

The embodiment of the invention provides an advertisement delivery method, an advertisement delivery device, terminal equipment and a storage medium, and aims to solve the problems that an existing advertisement delivery scheme is single in advertisement source, serious in interactive data binding and inflexible in expansion.

In order to solve the technical problem, the invention is realized as follows:

in a first aspect, an embodiment of the present invention provides an advertisement delivery method, including:

receiving an advertisement display request sent by a client, wherein the advertisement display request comprises a program identifier of an application program used for displaying an advertisement in the client;

acquiring an advertisement display strategy of the application program from a preset advertisement configuration center according to the program identification;

acquiring a target advertisement source according to the strategy configuration information of the advertisement display strategy, and acquiring target advertisement data from the target advertisement source;

and returning the target advertisement data and the strategy configuration information to the client so that the client can display the target advertisement data according to the strategy configuration information.

Optionally, before the step of obtaining the advertisement display policy of the application program from a preset advertisement configuration center according to the program identifier, the method further includes:

setting an advertisement display strategy of each application program in the advertisement configuration center, and setting the advertisement display strategy currently started by each application program to be in an online state;

the step of obtaining the advertisement display strategy of the application program from a preset advertisement configuration center according to the program identifier comprises the following steps:

and acquiring an advertisement display strategy which is associated with the application program and is in an online state from the advertisement configuration center according to the program identifier, wherein the advertisement display strategy is used as the advertisement display strategy of the application program.

Optionally, the method further comprises:

responding to an advertisement conflict instruction sent by the client, wherein the advertisement conflict instruction comprises an advertisement identifier of advertisement data with conflict, adjusting advertisement information associated with the advertisement identifier according to a preset conflict adjustment strategy, and returning the adjusted advertisement information to the client;

wherein the conflict comprises a display time conflict of a plurality of pieces of advertisement data associated with the same advertisement space, and the advertisement information comprises at least one of display time and display advertisement space.

Optionally, the method further comprises:

detecting whether there is a conflict in advertisement information of each advertisement data included in policy configuration information of the advertisement presentation policy for each advertisement presentation policy in the advertisement configuration center;

and responding to the detected conflict, and adjusting the advertisement information with conflict according to a preset conflict adjustment strategy.

Optionally, the advertisement display policy includes at least one of a specified advertisement source policy, a balancing policy, and a weighting policy; the strategy configuration information associated with the advertisement display strategy comprises at least one of advertisement source information, advertisement quantity information, advertisement position information, advertisement display time and corresponding relation between the advertisement position and the advertisement identification of the advertisement display strategy.

In a second aspect, an embodiment of the present invention provides an advertisement delivery apparatus, including:

the advertisement display request receiving module is used for receiving an advertisement display request sent by a client, wherein the advertisement display request comprises a program identifier of an application program used for displaying an advertisement in the client;

the advertisement display strategy acquisition module is used for acquiring the advertisement display strategy of the application program from a preset advertisement configuration center according to the program identification;

the advertisement data acquisition module is used for acquiring a target advertisement source according to the strategy configuration information of the advertisement display strategy and acquiring target advertisement data from the target advertisement source;

and the advertisement data returning module is used for returning the target advertisement data and the strategy configuration information to the client so that the client can display the target advertisement data according to the strategy configuration information.

Optionally, the apparatus further comprises:

the advertisement display strategy configuration module is used for setting an advertisement display strategy of each application program in the advertisement configuration center and setting the advertisement display strategy currently started by each application program to be in an online state;

the advertisement display strategy acquisition module is further configured to acquire, from the advertisement configuration center, an advertisement display strategy associated with the application program and in an online state as an advertisement display strategy of the application program according to the program identifier.

Optionally, the apparatus further comprises:

the first conflict adjustment module is used for responding to an advertisement conflict instruction sent by the client, adjusting advertisement information associated with the advertisement identification according to a preset conflict adjustment strategy and returning the adjusted advertisement information to the client, wherein the advertisement conflict instruction comprises the advertisement identification of the advertisement data with conflict;

Optionally, the apparatus further comprises:

a conflict detection module, configured to detect, for each advertisement display policy in the advertisement configuration center, whether there is a conflict in advertisement information of each advertisement data included in policy configuration information of the advertisement display policy;

and the second conflict adjusting module is used for responding to the detection that the conflict exists and adjusting the advertisement information with the conflict according to a preset conflict adjusting strategy.

In a third aspect, an embodiment of the present invention additionally provides a terminal device, including: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the advertisement delivery method as described above.

In a fourth aspect, the embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when executed by a processor, the computer program implements the steps of the advertisement delivery method as described above.

In the embodiment of the invention, an advertisement display request sent by a client is received, wherein the advertisement display request comprises a program identifier of an application program used for displaying an advertisement in the client; acquiring an advertisement display strategy of the application program from a preset advertisement configuration center according to the program identification; acquiring a target advertisement source according to the strategy configuration information of the advertisement display strategy, and acquiring target advertisement data from the target advertisement source; and returning the target advertisement data and the strategy configuration information to the client so that the client can display the target advertisement data according to the strategy configuration information. The technical problems that an existing advertisement putting scheme is single in advertisement source, serious in interactive data binding and inflexible in expansion are solved. The method has the advantages of improving the diversity of the advertisement sources, reducing the binding degree of the interactive data and improving the expandability of the advertisement putting scheme.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained based on these drawings without inventive labor.

FIG. 1 is a flow chart of steps of a method for advertisement delivery in an embodiment of the present invention;

FIG. 2 is a flow chart of steps of another method of advertisement delivery in an embodiment of the present invention;

fig. 3 is a schematic structural diagram of an advertisement delivery device in an embodiment of the present invention;

fig. 4 is a schematic structural diagram of another advertisement delivery device in the embodiment of the present invention;

fig. 5 is a schematic diagram of a hardware structure of a terminal device in the embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

Example one

The advertisement putting method provided by the embodiment of the invention is described in detail.

Referring to fig. 1, a flowchart illustrating steps of an advertisement delivery method according to an embodiment of the present invention is shown.

Step 110, receiving an advertisement display request sent by a client, where the advertisement display request includes a program identifier of an application program currently used for displaying an advertisement in the client.

And step 120, acquiring an advertisement display strategy of the application program from a preset advertisement configuration center according to the program identifier.

In the embodiment of the invention, in order to solve the problems of single advertisement source, inflexible expansion, serious interactive data binding and the like in the advertisement putting process, an advertisement configuration center with the functions of flexibly performing addition and deletion, shielding, strategy configuration and the like on advertisements of a plurality of advertisement sources is designed. The advertisement configuration center can set the advertisement display strategies of different service parties, namely different application programs for displaying the advertisements. Moreover, in the embodiment of the invention, because the advertisement configuration center is independent of the application programs, the advertisement display strategies of different application programs can be adjusted or changed freely in the advertisement configuration center. The advertisement display strategies of different application programs can be set by self-definition according to requirements, and the advertisement display strategies of different application programs can be different from each other, and the advertisement display strategies of partial application programs can also be the same, so that the embodiment of the invention is not limited.

Therefore, in the embodiment of the present invention, the advertisement display request sent by the client may be received, and the advertisement display request sent by the client includes the program identifier of the application program currently used for displaying the advertisement in the corresponding client, so that the advertisement display policy of the corresponding application program may be obtained from the preset advertisement configuration center according to the program identifier included in the advertisement display request.

The application currently used for showing the advertisement in the client may include an application currently started by the client, an application switched from background to foreground in the client, and the like. In practical applications, a client may be installed with a plurality of different applications, and the client may start one or more applications in the same time period, and in the case of starting a plurality of applications, there may be a portion of the applications running in the background and not being exposed in the client. Then, when the advertisement is displayed, if the advertisement is displayed in the background application, the advertisement cannot be timely displayed to the client user, so in order to timely display the advertisement to the user, the advertisement is generally displayed in the foreground running application. Therefore, in the embodiment of the present invention, the application currently used for displaying the advertisement in the client may be set as an application running in the foreground, and/or an application currently switched to be displayed in the foreground, and/or an application currently started, and the like.

Of course, the application program currently used for displaying the advertisement in the client may also have a user of the client perform a custom setting according to the requirement, and the embodiment of the present invention is not limited.

The program identifier may be a unique identifier of the corresponding application program, and may include, but is not limited to, an application program name, an application program storage path, an installation package name of the application program, and the like. The specific program identifier can be set by user according to the requirement, and the embodiment of the invention is not limited.

Step 130, obtaining a target advertisement source associated with the application program according to the policy configuration information of the advertisement display policy, and obtaining target advertisement data from the target advertisement source.

After the advertisement display policy of the corresponding application program is obtained, the target advertisement source associated with the application program can be obtained according to the policy configuration information of the advertisement display policy, and the target advertisement data can be obtained from the target advertisement source.

For example, in the embodiment of the present invention, the advertisement presentation policy may be set to specify any one of a source policy, a balance policy, and a weight policy. The specified source policy can be that all advertisement data are only obtained from the specified advertisement source; the balancing strategy can be understood as obtaining the same number of advertisements from each advertisement source; the weighting strategy can be understood as configuring the weights for the advertisement sources, and acquiring the corresponding quantity of advertisements according to the weight proportion of each advertisement source.

The specific configuration information of the different advertisement display strategies may be in the strategy configuration information of the advertisement display strategies, for example, the target advertisement sources corresponding to the different advertisement display strategies, and the advertisement quantity information of the target advertisement data obtained from each target advertisement source, the weights of the different advertisement sources, and other configuration information may be included in the strategy configuration information.

For example, assuming that the advertisement display policy corresponding to the program identifier is the specified source policy, the specified advertisement source used for obtaining the advertisement data, which is included in the policy configuration information of the specified source policy corresponding to the program identifier, may be the target advertisement source, and further, the target advertisement data may be obtained from the corresponding target advertisement source according to the advertisement quantity information included in the policy configuration information of the specified source policy corresponding to the program identifier.

In addition, in the embodiment of the present invention, a policy executor for executing an advertisement display policy may be preset, and the policy executor may be independent from the advertisement configuration center or may be a component of the advertisement configuration center. In addition, the policy executors of different types of advertisement display policies may be different, or the same policy executor may be set to be applicable to all types of advertisement display policies, and may be specifically set in advance according to the requirements, which is not limited in the embodiment of the present invention. After determining the current advertisement presentation policy, step 130 may be performed by the policy executor according to the advertisement presentation policy to obtain the target advertisement data.

Step 140, returning the target advertisement data and the policy configuration information to the client, so that the client can display the target advertisement data according to the policy configuration information.

After the target advertisement data is obtained, in order to display the corresponding target advertisement data at the client, the target advertisement data may be further returned to the client, and the target advertisement data may be displayed at the client according to the correspondence between the advertisement identifier and the advertisement slot included in the policy configuration information. Specifically, according to the correspondence between the advertisement identifier and the advertisement slot, for each piece of advertisement data in the target advertisement data, the advertisement slot corresponding to each piece of advertisement data is obtained according to the advertisement identifier of each piece of advertisement data, and then each piece of advertisement in the target advertisement data is inserted into the advertisement slot corresponding to each piece of advertisement data and displayed to the user in the client.

The corresponding relationship between the advertisement identification and the advertisement position can also be preset in the policy configuration information of the configuration center, at this time, the advertisement position information used for displaying the advertisement in the application program can be obtained in advance, and further, when the policy configuration information of each advertisement display policy is set in the configuration center, the advertisement identification corresponding to each advertisement position contained in the policy configuration information can be set.

Moreover, if the advertisement space in the application program changes, the advertisement space information in the configuration center can be adjusted accordingly, the advertisement source is not required to be matched and configured, and business parties such as the application program and the like are not required to modify the source codes to insert or delete advertisements in the corresponding advertisement space.

In the embodiment of the invention, an advertisement display request sent by a client is received, wherein the advertisement display request comprises a program identifier of an application program used for displaying an advertisement in the client; acquiring an advertisement display strategy of the application program from a preset advertisement configuration center according to the program identification; acquiring a target advertisement source according to the strategy configuration information of the advertisement display strategy, and acquiring target advertisement data from the target advertisement source; and returning the target advertisement data and the strategy configuration information to the client so that the client can display the target advertisement data according to the strategy configuration information.

If a new display strategy is developed, the new display strategy can be added to the configuration center and set to be in an online state, and then the new display strategy can be started. The technical problems that an existing advertisement putting scheme is single in advertisement source, serious in interactive data binding and inflexible in expansion are solved. The method has the advantages of improving the diversity of the advertisement sources, reducing the binding degree of the interactive data and improving the expandability of the advertisement putting scheme.

Referring to fig. 2, in the embodiment of the present invention, before the step 120, the method may further include:

step 150, setting the advertisement display strategy of each application program in the advertisement configuration center, and setting the advertisement display strategy currently enabled by each application program to be in an online state.

The step 120 may further include: and acquiring an advertisement display strategy which is associated with the application program and is in an online state from the advertisement configuration center according to the program identifier, wherein the advertisement display strategy is used as the advertisement display strategy of the application program.

In the embodiment of the invention, the advertisement configuration center can be used for setting the advertisement display strategy of each application program in advance. In addition, in order to adjust or change the advertisement display policy of the application program conveniently, the same application program may be set to correspond to a plurality of different advertisement display policies, and meanwhile, in order to avoid confusion of the advertisement display policy caused when the same application program corresponds to the plurality of different advertisement display policies, a currently desired advertisement display policy, that is, the currently enabled advertisement display policy of each corresponding application program may be set to be in an online state in the advertisement configuration center, and at this time, advertisement delivery may be performed according to the advertisement display policy set to be in the online state.

It should be noted that, in the embodiment of the present invention, if an application corresponds to a plurality of advertisement display policies of the same type, but policy configuration information of the advertisement display policies of the same type is not completely the same, two advertisement display policies of the same type but having the same policy configuration information may be considered to be equivalent to two different advertisement display policies.

For example, the application a may identify the specified source policy 1 and the specified source policy 2 as two different advertisement exposure policies, where the specified target advertisement source in the policy configuration information of the specified source policy 1 is the advertisement source a, and the specified target advertisement source in the policy configuration information of the specified source policy 2 is the advertisement source b.

Of course, in the embodiment of the present invention, in order to reduce the consumption of the storage space of the advertisement configuration center, different types of advertisement display policies corresponding to the same application program may be set, and if an advertisement display policy of a certain type needs to be adjusted, policy configuration information of the advertisement display policy of the same type may be directly adjusted.

For example, the application program a corresponds to two advertisement display policies 1 and 2, where the type of the advertisement display policy 1 is the specified source policy, and the target advertisement source specified by the policy configuration information of the advertisement display policy 1 is the advertisement source a, and assuming that the specified target advertisement source in the specified source policy needs to be adjusted to the advertisement source b currently, an advertisement display policy 2 of the specified source policy type may be newly added in the advertisement configuration center, and the specified target advertisement source is set in the policy configuration information of the advertisement display policy 2 as the advertisement source b, but at this time, the newly added advertisement display policy may occupy a storage space, resulting in more storage resource consumption. In order to solve the above problem, the target advertisement source specified in the policy configuration information of the advertisement presentation policy 1 whose original type is the specified source policy may also be directly adjusted from the advertisement source a to the advertisement source b, and at this time, a new advertisement presentation policy is not added, but the adjustment is performed on the basis of the original advertisement presentation policy, so that the excessive consumption of storage space may be avoided.

Then, when the current advertisement display policy of the application program is obtained, the advertisement display policy associated with the application program and in an online state may be obtained from the advertisement configuration center according to the program identifier, and used as the advertisement display policy of the application program.

In the above scheme, the advertisement display policy of the application program is obtained by taking the application program as a unit. In addition, in the embodiment of the present invention, advertisement display policies of different pages in each application program may also be set respectively, that is, the advertisement display policy of each page may be configured in the advertisement configuration center by taking the page as a unit. Then, when the advertisement is delivered, the advertisement display strategy of the corresponding page can be obtained according to the page identifier of the page currently used for displaying the advertisement by the client. The configuration and advertisement delivery of the specific advertisement presentation policy and the configuration and advertisement delivery type of the advertisement presentation policy in units of the application program may specifically refer to the above-mentioned scheme, which is not described herein again.

Referring to fig. 2, in the embodiment of the present invention, the method may further include:

step 160, in response to receiving an advertisement conflict instruction sent by the client, wherein the advertisement conflict instruction comprises an advertisement identifier of advertisement data with conflict, adjusting advertisement information associated with the advertisement identifier according to a preset conflict adjustment strategy, and returning the adjusted advertisement information to the client; wherein the conflict comprises a display time conflict of a plurality of pieces of advertisement data associated with the same advertisement space, and the advertisement information comprises at least one of display time and display advertisement space.

In practical application, when an advertisement configuration center sets an advertisement display strategy, there may be conflicts in the display time of multiple advertisements associated with the same advertisement slot, which may cause confusion when advertisement data is actually displayed and affect the advertisement display effect.

Therefore, in the embodiment of the present invention, after obtaining the target advertisement data, before displaying the target advertisement data, if it is detected that there is a conflict between the display times of a plurality of pieces of advertisement data associated with the same advertisement slot in the target advertisement data, that is, there is a conflict between the display times of a plurality of pieces of advertisement data displayed in the same advertisement slot, an advertisement conflict instruction may be sent to the advertisement configuration center, or an advertisement delivery device such as a server for controlling the advertisement configuration center, and the advertisement conflict instruction may include an advertisement identifier of the advertisement data having a conflict, where the conflict includes a conflict between the display times of a plurality of pieces of advertisement data associated with the same advertisement slot.

After receiving an advertisement conflict instruction sent by a client, the advertisement delivery device can adjust the advertisement information associated with the advertisement identification according to a preset conflict adjustment strategy and return the adjusted advertisement information to the client, so that the client can display corresponding advertisement data according to the adjusted advertisement information, and conflict is avoided. The adjustable advertisement information comprises at least one of display time and display advertisement position.

For example, assuming that the client currently starts the application a, and the advertisement display policy type corresponding to the application a is the display policy of the multiple advertisement sources, according to the policy configuration information of the display policy of the multiple advertisement sources corresponding to the application a, the target advertisement source associated with the application a may be obtained to include the advertisement source 1 and the advertisement source 2, and obtain the target advertisement data a from the advertisement source 1, and obtain the target advertisement data b from the advertisement source 1, if the target advertisement data a and the target advertisement data b are both associated with the advertisement space s1 of the home page in the application a, and the display time of the target advertisement data a is 0 to 2 seconds after the application is started, and the display time of the target advertisement data a is 0 to 3 seconds after the application is started. Then there is a conflict between the target advertisement data a and the target advertisement data b, the client may send an advertisement conflict instruction for the target advertisement data a and the target advertisement data b, and in the advertisement conflict instruction, the advertisement identifier of the target advertisement data a and the advertisement identifier of the target advertisement data b may be included.

In addition, in the embodiment of the invention, for the advertisement data with conflict, the advertisement data with conflict can be circularly displayed according to the request times of the client, so that the conflict of the advertisement data displayed every time is ensured to be avoided.

For example, for the target advertisement data a and the target advertisement data b with conflicts, it may be set that, every time the same client applies for advertisement display through the same application program, the target advertisement data a and the target advertisement data b may be circularly displayed in the same advertisement space s1 of the top page according to the application times of the current application, for example, the target advertisement data a may be displayed when the application times are even numbers, the target advertisement data b may be displayed when the application times are odd numbers, and so on.

At this time, in order to avoid the collision, the advertisement information of at least one of the target advertisement data a and the target advertisement data b may be adjusted. The specific conflict adjustment policy can be set by self-definition according to the requirement, and the embodiment of the invention is not limited. Furthermore, after the advertisement information of the advertisement data having a conflict is adjusted, it is necessary to ensure that the adjusted advertisement information does not conflict with other advertisement data of the client.

For example, if the conflict adjustment policy is to adjust the presentation time of the advertisement data, the presentation time of the target advertisement data a may be adjusted to 3 to 5 seconds after the application program is started, or the presentation time of the target advertisement data b may be adjusted to 2 to 5 seconds after the application program is started, and so on; if the conflict adjustment strategy is to adjust the advertisement showing position of the advertisement data, the advertisement showing position of the target advertisement data a can be adjusted to another advertisement showing position of the application program home page, or the advertisement showing position of the target advertisement data b can be adjusted to another advertisement showing position of the application program home page, and so on; and if the conflict adjustment strategy is to adjust the display time and the advertisement display position of the advertisement data, the display time and/or the display advertisement position of the target advertisement data a and/or the target advertisement data b can be adjusted according to the requirement.

In the embodiment of the invention, for the advertisement data with the adjusted advertisement information, when the client side carries out advertisement putting, the adjusted advertisement information can be recorded in the advertisement configuration center, and the advertisement information of the corresponding advertisement data in the corresponding advertisement display strategy can be replaced by the adjusted advertisement information in the advertisement configuration center, so that the same conflict can be avoided when the advertisement putting is carried out based on the same advertisement display strategy subsequently. Of course, the advertisement information before and after adjustment can be recorded at the same time, so that the adjustment conditions of the advertisement information of different advertisement data can be conveniently known by the following related personnel.

For example, for the above-mentioned display policy in which the advertisement display policy type corresponding to the application program a is a multi-advertisement-source display policy, if the display time of the target advertisement data a is adjusted to 3 to 5 seconds after the application program is started according to the conflict adjustment policy, the display time of the target advertisement data a may be directly adjusted to 3 to 5 seconds after the application program is started in the advertisement display policy corresponding to the application program a. And target advertisement data a is presented within 3-5 seconds after application a is started in the client.

In addition, when the conflict adjustment policy is set, in order to avoid affecting the rights and interests of the advertisement data publisher, the advertisement data publisher may be requested, and the conflict adjustment policy may be set within a range allowed by the publisher.

step 170, detecting whether there is a conflict in advertisement information of each advertisement data included in the policy configuration information of the advertisement display policy for each advertisement display policy in the advertisement configuration center;

and step 180, in response to the detection that the conflict exists, adjusting the advertisement information with the conflict according to a preset conflict adjustment strategy.

In practical application, the same application program generally only adopts one advertisement display strategy at the same time, so that if part of advertisement information conflicts exist among different advertisement display strategies, the advertisement data displayed on a client side cannot be influenced. However, if there is a conflict between advertisement information of advertisement data of different parties in the same advertisement presentation policy, the advertisement data presentation may be disordered. Therefore, in the embodiment of the present invention, in order to avoid the existence of the conflict, it may be detected, in advance, for each advertisement presentation policy in the advertisement configuration center, whether the advertisement information of each advertisement data included in the policy configuration information of the advertisement presentation policy has the conflict; and responding to the detected conflict, and adjusting the advertisement information with conflict according to a preset conflict adjustment strategy.

For example, for the advertisement display policy 1 and the advertisement display policy 2 in the advertisement configuration center, at this time, whether there is a conflict in the advertisement information of each advertisement data included in the policy configuration information of the advertisement display policy 1 and whether there is a conflict in the advertisement information of each advertisement data included in the policy configuration information of the advertisement display policy 2 may be detected, respectively. If it is detected that there is a conflict in the advertisement information of the advertisement data a included in the policy configuration information of the advertisement presentation policy 1, the advertisement information of the advertisement data a may be adjusted in the advertisement presentation policy 1 according to a preset conflict adjustment policy to avoid the conflict.

Optionally, in the embodiment of the present invention, the method may further include:

step 190, in response to detecting the newly added content, detecting whether the advertisement information of the newly added content conflicts with the advertisement information of the existing advertisement data;

step 1110, if the advertisement information of the newly added content conflicts with the advertisement information of the existing advertisement data, adjusting the advertisement information of the newly added content with conflicts and/or the advertisement information of the existing advertisement data according to a preset conflict adjustment strategy; wherein the newly added content comprises at least one of an advertisement display strategy, an advertisement source and advertisement data.

In the embodiment of the present invention, each piece of newly added content may also be detected in advance in the advertisement delivery device to avoid a conflict between the newly added content and the existing advertisement data, and then if the newly added content is detected, it may be detected whether the advertisement information of the newly added content conflicts with the advertisement information of the existing advertisement data, and if the advertisement information of the newly added content conflicts with the advertisement information of the existing advertisement data, the advertisement information of the newly added content with the conflict and/or the advertisement information of the existing advertisement data may be adjusted according to a preset conflict adjustment policy.

The adjustable advertisement information comprises at least one of display time and display advertisement position. The conflict includes a presentation time conflict for a plurality of advertisement data associated with the same ad slot.

In addition, in practical applications, when an advertisement display policy and an advertisement source are newly added, the advertisement data may be increased, and therefore, in the embodiment of the present invention, the newly added content may include at least one of the advertisement display policy, the advertisement source and the advertisement data. In addition, the newly added content in the embodiment of the present invention may be newly added content such as an advertisement display policy, an advertisement source, and advertisement data, or may be an adjusted advertisement display policy, an advertisement source, and advertisement data obtained by adjusting content such as an existing advertisement display policy, an existing advertisement source, and advertisement data.

For example, the advertisement display policy as the newly added content may be an entirely new advertisement display policy, or may be an adjusted advertisement display policy obtained by adjusting an original advertisement display policy.

In addition, in the embodiment of the present invention, the conflict adjustment policy for performing conflict adjustment according to the newly added content may not be completely the same as or identical to the conflict adjustment policy for performing conflict adjustment according to the advertisement conflict instruction sent by the client, and specifically, the conflict adjustment policy may be set by a user according to a requirement, which is not limited in the embodiment of the present invention.

In the embodiment of the present invention, the step 190-.

Optionally, in this embodiment of the present invention, the advertisement display policy includes at least one of a specified advertisement source policy, a balance policy, and a weight policy; the strategy configuration information associated with the advertisement display strategy comprises at least one of advertisement source information, advertisement quantity information, advertisement display time, advertisement position information and corresponding relation between advertisement positions and advertisement identifications of the advertisement display strategy.

In the embodiment of the present invention, the advertisement display policy includes, but is not limited to, at least one of a specified advertisement source policy, a balance policy, and a weight policy, and the policy configuration information associated with the advertisement display policy may include, but is not limited to, at least one of advertisement source information, advertisement quantity information, advertisement display time, advertisement slot information, and a corresponding relationship between an advertisement slot and an advertisement identifier of the advertisement display policy. The advertisement quantity information may include the advertisement quantity contained in the current advertisement display strategy; the advertisement presentation time may include a presentation time of each piece of advertisement data; the advertisement source information can be understood as the advertisement source identification of the advertisement source contained in the advertisement display strategy, the acquisition path of the advertisement data in the advertisement source, and the like; the ad slot information may include location information for each ad slot, an insertion path for inserting advertisement data into the corresponding ad slot, and the like.

Moreover, the advertisement display strategies of the same type with different associated strategy configuration information are different advertisement display strategies. That is, the specified advertisement source policy, the balance policy, and the weight policy may be understood as the type of the advertisement display policy, and the policy configuration information is the information related to the specific policy of the advertisement display policy.

In addition, in the embodiment of the present invention, the policy configuration information associated with the weight policy may further include weights of different advertisement sources.

In the embodiment of the present invention, the advertisement configuration center may set the advertisement display policy of each application program, and set the currently enabled advertisement display policy of each application program to an online state. And acquiring an advertisement display strategy which is associated with the application program and is in an online state from the advertisement configuration center according to the program identifier, wherein the advertisement display strategy is used as the advertisement display strategy of the application program. Therefore, the advertisement display strategy can be switched at will, and the expandability of the advertisement display strategy and the diversity of the advertisement putting scheme are improved.

Moreover, in the embodiment of the present invention, in response to receiving an advertisement conflict instruction sent by the client, where the advertisement conflict instruction includes an advertisement identifier of advertisement data having a conflict, the advertisement information associated with the advertisement identifier is adjusted according to a preset conflict adjustment policy, and the adjusted advertisement information is returned to the client; wherein the conflict comprises a display time conflict of a plurality of pieces of advertisement data associated with the same advertisement space, and the advertisement information comprises at least one of display time and display advertisement space. Detecting whether the advertisement information of each advertisement data contained in the strategy configuration information of the advertisement display strategy conflicts or not aiming at each advertisement display strategy in the advertisement configuration center; and responding to the detected conflict, and adjusting the advertisement information with conflict according to a preset conflict adjustment strategy. Therefore, the content with conflict can be adjusted according to the request of the client and/or the detection result of the newly added content of the client, so that the conflict of advertisement putting is avoided, and the advertisement putting effect is improved.

In addition, in the embodiment of the present invention, the advertisement display policy includes at least one of a specified advertisement source policy, a balance policy, and a weight policy; the strategy configuration information associated with the advertisement display strategy comprises at least one of advertisement source information, advertisement quantity information, advertisement position information, advertisement display time and corresponding relation between the advertisement position and the advertisement identification of the advertisement display strategy. Therefore, the comprehensiveness of the advertisement display strategy can be improved, and the diversity and the accuracy of the advertisement putting process are further improved.

In the embodiment of the invention, the metadata information such as the advertisement display strategy, the advertisement source and the like can be dynamically modified in real time through the management background. If the advertisement display strategy needs to be switched, the expected display strategy is configured to be in an online state only through the management background. If the advertisement source needs to be expanded, the advertisement source is only needed to be added under the corresponding advertisement strategy. A single advertisement source is expanded into a plurality of advertisement sources, so that advertisement diversification is realized, and acquisition of advertisements is guaranteed. And flexible combination and control of multiple advertisement sources are realized through multiple display strategies. The advertisement meta-information is independent of the service code, is stored in the configuration center, and can control the display of the advertisement at the front end by modifying the configuration without modifying the code. And various advertisement display strategies and various advertisement sources are supported. And stripping metadata such as advertisement display strategies, advertisement sources, advertisement positions and the like from the service codes, and storing the metadata into an advertisement configuration center, so that the display of the advertisement on a front-end page can be controlled only by modifying the configuration.

Referring to fig. 3, a schematic structural diagram of an advertisement delivery device in an embodiment of the present invention is shown.

The advertisement delivery device of the embodiment of the invention comprises: the advertisement presentation request receiving module 210, the advertisement presentation policy obtaining module 220, the advertisement data obtaining module 230, and the advertisement data returning module 240.

The functions of the modules and the interaction relationship between the modules are described in detail below.

An advertisement display request receiving module 210, configured to receive an advertisement display request sent by a client, where the advertisement display request includes a program identifier of an application program used for displaying an advertisement in the client;

an advertisement display policy obtaining module 220, configured to obtain, according to the program identifier, an advertisement display policy of the application program from a preset advertisement configuration center;

an advertisement data obtaining module 230, configured to obtain a target advertisement source according to the policy configuration information of the advertisement display policy, and obtain target advertisement data from the target advertisement source;

an advertisement data returning module 240, configured to return the target advertisement data and the policy configuration information to the client, so that the client displays the target advertisement data according to the policy configuration information.

Referring to fig. 4, in an embodiment of the present invention, the apparatus may further include:

an advertisement display policy configuration module 250, configured to set an advertisement display policy of each application program in the advertisement configuration center, and set an advertisement display policy currently enabled by each application program to be in an online state;

the advertisement display policy obtaining module 220 is further configured to obtain, according to the program identifier, an advertisement display policy associated with the application program and in an online state from the advertisement configuration center, as the advertisement display policy of the application program.

Referring to fig. 4, in an embodiment of the present invention, the apparatus further includes:

a first conflict adjustment module 260, configured to, in response to receiving an advertisement conflict instruction sent by the client, adjust advertisement information associated with an advertisement identifier according to a preset conflict adjustment policy, where the advertisement conflict instruction includes the advertisement identifier of advertisement data having a conflict, and return the adjusted advertisement information to the client; wherein the conflict comprises a display time conflict of a plurality of pieces of advertisement data associated with the same advertisement space, and the advertisement information comprises at least one of display time and display advertisement space.

a conflict detection module 270, configured to detect, for each advertisement display policy in the advertisement configuration center, whether there is a conflict in advertisement information of each advertisement data included in policy configuration information of the advertisement display policy;

and a second conflict adjustment module 280, configured to, in response to detecting that a conflict exists, adjust the advertisement information that the conflict exists according to a preset conflict adjustment policy.

Optionally, in an embodiment of the present invention, the apparatus may further include:

the second conflict detection module is used for responding to the detection of the newly added content and detecting whether the advertisement information of the newly added content conflicts with the advertisement information of the existing advertisement data or not;

a third conflict adjustment module, configured to, if there is a conflict between the advertisement information of the newly added content and the advertisement information of the existing advertisement data, adjust, according to a preset conflict adjustment policy, the advertisement information of the newly added content and/or the advertisement information of the existing advertisement data, where there is a conflict; the newly added content comprises at least one of a newly added advertisement display strategy, a newly added advertisement source and newly added advertisement data.

Optionally, in this embodiment of the present invention, the advertisement display policy includes at least one of a specified advertisement source policy, a balance policy, and a weight policy; the strategy configuration information associated with the advertisement display strategy comprises at least one of advertisement source information, advertisement quantity information, advertisement position information, advertisement display time and corresponding relation between the advertisement position and the advertisement identification of the advertisement display strategy.

The advertisement delivery device provided by the embodiment of the present invention can implement each process implemented in the method embodiments of fig. 1 to fig. 2, and is not described herein again to avoid repetition.

Fig. 5 is a schematic diagram of a hardware structure of a terminal device for implementing various embodiments of the present invention.

The terminal device 300 includes but is not limited to: radio frequency unit 301, network module 302, audio output unit 303, input unit 304, sensor 305, display unit 306, user input unit 307, interface unit 308, memory 309, processor 310, and power supply 311. Those skilled in the art will appreciate that the terminal device configuration shown in fig. 5 does not constitute a limitation of the terminal device, and that the terminal device may include more or fewer components than shown, or combine certain components, or a different arrangement of components. In the embodiment of the present invention, the terminal device includes, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer, and the like.

It should be understood that, in the embodiment of the present invention, the radio frequency unit 301 may be used for receiving and sending signals during a message sending and receiving process or a call process, and specifically, receives downlink data from a base station and then processes the received downlink data to the processor 310; in addition, the uplink data is transmitted to the base station. In general, radio frequency unit 301 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 301 can also communicate with a network and other devices through a wireless communication system.

The terminal device provides the user with wireless broadband internet access through the network module 302, such as helping the user send and receive e-mails, browse webpages, access streaming media, and the like.

The audio output unit 303 may convert audio data received by the radio frequency unit 301 or the network module 302 or stored in the memory 309 into an audio signal and output as sound. Also, the audio output unit 303 may also provide audio output related to a specific function performed by the terminal device 300 (e.g., a call signal reception sound, a message reception sound, etc.). The audio output unit 303 includes a speaker, a buzzer, a receiver, and the like.

The input unit 304 is used to receive audio or video signals. The input Unit 304 may include a Graphics Processing Unit (GPU) 3041 and a microphone 3042, and the Graphics processor 3041 processes image data of a still picture or video obtained by an image capturing apparatus (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 306. The image frames processed by the graphic processor 3041 may be stored in the memory 309 (or other storage medium) or transmitted via the radio frequency unit 301 or the network module 302. The microphone 3042 may receive sounds and may be capable of processing such sounds into audio data. The processed audio data may be converted into a format output transmittable to a mobile communication base station via the radio frequency unit 301 in case of the phone call mode.

The terminal device 300 further comprises at least one sensor 305, such as light sensors, motion sensors and other sensors. Specifically, the light sensor includes an ambient light sensor that adjusts the brightness of the display panel 3061 according to the brightness of ambient light, and a proximity sensor that turns off the display panel 3061 and/or a backlight when the terminal device 300 is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally three axes), detect the magnitude and direction of gravity when stationary, and can be used to identify the terminal device posture (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration identification related functions (such as pedometer, tapping), and the like; the sensors 305 may also include fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., which are not described in detail herein.

The display unit 306 is used to display information input by the user or information provided to the user. The Display unit 306 may include a Display panel 3061, and the Display panel 3061 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like.

The user input unit 307 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the terminal device. Specifically, the user input unit 307 includes a touch panel 3071 and other input devices 3072. The touch panel 3071, also referred to as a touch screen, may collect touch operations by a user on or near the touch panel 3071 (e.g., operations by a user on or near the touch panel 3071 using a finger, a stylus, or any suitable object or attachment). The touch panel 3071 may include two parts of a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 310, and receives and executes commands sent by the processor 310. In addition, the touch panel 3071 may be implemented using various types, such as resistive, capacitive, infrared, and surface acoustic wave. The user input unit 307 may include other input devices 3072 in addition to the touch panel 3071. Specifically, the other input devices 3072 may include, but are not limited to, a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described herein.

Further, the touch panel 3071 may be overlaid on the display panel 3061, and when the touch panel 3071 detects a touch operation on or near the touch panel, the touch operation is transmitted to the processor 310 to determine the type of the touch event, and then the processor 310 provides a corresponding visual output on the display panel 3061 according to the type of the touch event. Although in fig. 5, the touch panel 3071 and the display panel 3061 are implemented as two independent components to implement the input and output functions of the terminal device, in some embodiments, the touch panel 3071 and the display panel 3061 may be integrated to implement the input and output functions of the terminal device, which is not limited herein.

The interface unit 308 is an interface for connecting an external device to the terminal apparatus 300. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 308 may be used to receive input (e.g., data information, power, etc.) from an external device and transmit the received input to one or more elements within the terminal apparatus 300 or may be used to transmit data between the terminal apparatus 300 and an external device.

The memory 309 may be used to store software programs as well as various data. The memory 309 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 309 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.

The processor 310 is a control center of the terminal device, connects various parts of the entire terminal device by using various interfaces and lines, and performs various functions of the terminal device and processes data by running or executing software programs and/or modules stored in the memory 309 and calling data stored in the memory 309, thereby performing overall monitoring of the terminal device. Processor 310 may include one or more processing units; preferably, the processor 310 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 310.

Terminal device 300 may also include a power supply 311 (e.g., a battery) for providing power to various components, and preferably, power supply 311 may be logically connected to processor 310 via a power management system, so as to manage charging, discharging, and power consumption management functions via the power management system.

In addition, the terminal device 300 includes some functional modules that are not shown, and are not described in detail here.

Preferably, an embodiment of the present invention further provides a terminal device, including: the processor 310, the memory 309, and a computer program stored in the memory 309 and capable of running on the processor 310, where the computer program, when executed by the processor 310, implements the processes of the above-described advertisement delivery method embodiment, and can achieve the same technical effects, and are not described herein again to avoid repetition.

The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the above advertisement delivery method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.

While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims

1. An advertisement delivery method, comprising:

2. The method according to claim 1, wherein before the step of obtaining the advertisement display policy of the application program from a preset advertisement configuration center according to the program identifier, the method further comprises:

3. The method of claim 1, further comprising:

4. The method of claim 1, further comprising:

5. The method of any of claims 1-4, wherein the advertisement presentation policy comprises specifying at least one of an advertisement source policy, a balancing policy, a weighting policy; the strategy configuration information associated with the advertisement display strategy comprises at least one of advertisement source information, advertisement quantity information, advertisement position information, advertisement display time and corresponding relation between the advertisement position and the advertisement identification of the advertisement display strategy.

6. An advertisement delivery device, comprising:

7. The apparatus of claim 6, further comprising:

8. The apparatus of claim 6, further comprising:

9. The apparatus of claim 6, further comprising:

10. The apparatus of any of claims 6-9, wherein the advertisement presentation policy comprises at least one of a specified advertisement source policy, a balancing policy, and a weighting policy; the strategy configuration information associated with the advertisement display strategy comprises at least one of advertisement source information, advertisement quantity information, advertisement position information, advertisement display time and corresponding relation between the advertisement position and the advertisement identification of the advertisement display strategy.

11. A terminal device, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the advertisement delivery method according to any one of claims 1 to 5.

12. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the advertisement delivery method according to any one of claims 1 to 5.