CN116151881B - Advertisement access system and method - Google Patents
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Abstract
The invention discloses an advertisement access system and method, wherein the method comprises the following steps: through setting an advertisement access module, performing access management on a plurality of advertisement providers to acquire at least one piece of original advertisement data provided by the advertisement providers; setting an advertisement processing module, and processing the original advertisement data to obtain target advertisement data; the advertisement calling module is connected with the advertisement processing module and used for calling the target advertisement data cached in the advertisement processing module based on the preset advertisement position in the advertisement putting party; and setting an advertisement rendering module, connecting with the advertisement calling module, and rendering and displaying the target advertisement data. According to the invention, flexible packaging processing and throwing setting of various types of original advertisement data by using a preset adaptation strategy are realized, independent configuration is not needed, the workload of developers is greatly reduced, and the operation cost is reduced.
Description
Technical Field
The present invention relates to the field of computer networks, and in particular, to an advertisement access system and method.
Background
The internet media has become an important channel for enterprises to put advertisements due to the characteristics of wide audience and high propagation efficiency. In order to maximize the advertising benefits of the media, in the prior art, the resources of the media are often managed through some advertisement delivery systems, and finally the advertisement resources of advertisers are delivered to the media, so that the advertisement position of the media is realized.
However, in the advertisement delivery mode in the prior art, frequent interaction is required between the client and the server, that is, the client sends an advertisement display request, the server responds to the request and selects an advertisement matched with the client to perform data transmission so as to display the advertisement, that is, the server needs to perform advertisement display interaction with a plurality of clients in the system, and a large amount of independent configuration or processing is required to be performed on the third-party advertisement according to different requirements, so that the workload of developers is greatly improved, the operation cost is high, the configuration change is complicated, the advertisement benefit of media is reduced, and the configuration flexibility is poor.
Disclosure of Invention
In view of the above, the present invention provides an advertisement access system and method to overcome or at least partially solve the above-described problems.
According to a first aspect of the present invention there is provided an advertisement access system, the system comprising:
the advertisement access module is used for carrying out access management on a plurality of advertisement providers so as to acquire at least one piece of original advertisement data provided by the advertisement providers;
the advertisement processing module is used for processing the original advertisement data to obtain target advertisement data;
the advertisement calling module is connected with the advertisement processing module and used for calling the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement putting party;
and the advertisement rendering module is connected with the advertisement calling module and is used for rendering and displaying the target advertisement data.
Optionally, the advertisement processing module includes:
the advertisement packaging unit is connected with the advertisement access module and is used for processing the original advertisement data to obtain advertisement parameters corresponding to the original advertisement data; wherein the advertisement parameter comprises at least one of advertisement title, advertisement description, advertisement video, advertisement picture.
Optionally, the advertisement processing module further includes:
the advertisement request unit is connected with the advertisement packaging unit and is used for sending an advertisement request to the advertisement access module through the advertisement packaging unit according to a preset configuration type;
the advertisement access module is used for responding to the advertisement request and sending the original advertisement data corresponding to the advertisement type to the advertisement packaging unit; wherein the advertisement type comprises at least one of a patch, an open screen and an information stream;
the advertisement packaging unit is used for acquiring the original advertisement data from the advertisement access module.
Optionally, the advertisement request unit is further configured to obtain the advertisement parameter, and process the advertisement parameter according to a preset adaptation policy, so as to obtain a plurality of processed target advertisement data; the preset adaptation strategy comprises at least one of an advertisement putting strategy, an advertisement gain strategy and an advertisement showing strategy
Optionally, the advertisement calling module is connected with the advertisement request unit, and the advertisement calling module is further used for calling corresponding target advertisement data based on the preset advertisement position.
Optionally, the advertisement packaging unit is further configured to monitor advertisement presentation of the original advertisement data and/or target advertisement data corresponding to the original advertisement data provided by the advertisement provider.
Optionally, the advertisement packaging unit is further configured to manage and configure a plurality of preset advertisement slots in the advertisement delivery party.
Optionally, the system further comprises:
the playing feedback module is used for carrying out feedback statistics aiming at the advertisement playing condition; the advertisement playing condition comprises at least one of click quantity, exposure quantity, flow quantity and abnormal playing condition of the target advertisement data.
According to a second aspect of the present invention, there is provided an advertisement access method, employing the advertisement access system according to any one of the first aspect of the present invention, the method comprising:
the advertisement access module acquires at least one piece of original advertisement data provided by an advertisement provider;
the advertisement processing module processes the original advertisement data to obtain target advertisement data;
the advertisement calling module calls the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement putting party;
and the advertisement rendering module renders and displays the target advertisement data.
Optionally, the advertisement processing module processes the original advertisement data to obtain target advertisement data, including:
the advertisement packaging unit processes the original advertisement data to obtain advertisement parameters corresponding to the original advertisement data; wherein the advertisement parameter comprises at least one of advertisement title, advertisement description, advertisement video and advertisement picture;
the advertisement request unit processes the advertisement parameters according to a preset adaptation strategy to obtain a plurality of processed target advertisement data; the preset adaptation strategy comprises at least one of an advertisement putting strategy, an advertisement profit strategy and an advertisement showing strategy.
By means of the technical scheme, the advertisement access system and the advertisement access method provided by the invention are used for carrying out access management on a plurality of advertisement providers by arranging the advertisement access module so as to acquire at least one piece of original advertisement data provided by the advertisement providers; setting an advertisement processing module, and processing the original advertisement data to obtain target advertisement data; an advertisement calling module is arranged and connected with the advertisement processing module and is used for calling the target advertisement data cached in the advertisement processing module based on a preset advertisement position in an advertisement putting party; and setting an advertisement rendering module, connecting with the advertisement calling module, and rendering and displaying the target advertisement data. According to the invention, flexible packaging processing and throwing setting of various types of original advertisement data by using a preset adaptation strategy are realized, independent configuration is not needed, the workload of developers is greatly reduced, and the operation cost is reduced.
The foregoing description is only an overview of the present invention, and is intended to be implemented in accordance with the teachings of the present invention in order that the same may be more clearly understood and to make the same and other objects, features and advantages of the present invention more readily apparent.
The above, as well as additional objectives, advantages, and features of the present invention will become apparent to those skilled in the art from the following detailed description of a specific embodiment of the present invention when read in conjunction with the accompanying drawings.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to designate like parts throughout the figures. In the drawings:
fig. 1 is a schematic structural diagram of an advertisement access system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an advertisement access system according to another embodiment of the present invention;
FIG. 3 is a flow chart illustrating an advertisement access method according to an embodiment of the present invention;
fig. 4 shows a schematic structural diagram of a client device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present invention are shown in the drawings, it should be understood that the present invention may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.
As described above, in the prior art, when the advertisement delivery mode is performed, frequent interaction is required between the client and the server, that is, the client sends an advertisement display request, the server responds to the request and selects the advertisement matched with the client to perform data transmission so as to display the advertisement, and a large amount of independent configuration or processing is required for the third-party advertisement according to different requirements, so that the workload of a developer is greatly improved, the operation cost is high, the configuration change is complicated, the advertising benefit of media is reduced, and the configuration flexibility is poor. .
In view of this, the present application provides an advertisement access system, which may be disposed on a terminal device, for example, a mobile client, a PC device, etc. that may carry multiple APP, application programs, and may also be connected to a background server to obtain preconfigured data from the background server. According to the method, access management and classification processing of original advertisement data from an advertisement provider can be realized, advertisement data are processed according to the preset adaptation strategy to obtain target advertisement data with different delivery strategies and display strategies and maximum benefits, corresponding advertisement position delivery is carried out, workload and operation cost of developers are reduced, and accordingly advertising benefits are further improved.
Having introduced the design ideas of the embodiments of the present application, the following describes an advertisement access system provided in the embodiments of the present application, and fig. 1 shows a schematic structural diagram of an advertisement access system provided according to an embodiment of the present invention, where the system may at least include: an advertisement access module 10, an advertisement processing module 20, an advertisement invoking module 30, and an advertisement rendering module 40.
The advertisement access module 10 is configured to perform access management on a plurality of advertisement providers to obtain at least one piece of original advertisement data provided by the advertisement providers.
The advertisement provider in the embodiment of the invention can provide advertisement materials and other contents, the invention does not limit the industry to which the advertisement belongs, and the advertisement provider can be used in various industries such as automobiles, cosmetics, numbers, catering, travelling and the like; the advertising party may be a media party provided with a plurality of ad spots, such as a syndicated website, APP, applet, etc.
The access interfaces for a plurality of advertisement providers can be set, and the advertisement materials provided by the advertisement providers, namely the original advertisement data, can be acquired. Other information interaction can be performed with the advertisement provider through the interface, for example, data such as advertisement playing conditions, advertisement displaying conditions and the like are fed back to the advertisement provider.
And the advertisement processing module 20 is used for processing the original advertisement data to obtain target advertisement data.
In general, original advertisement data provided by an advertisement provider cannot be directly put into advertisement, multiple advertisement putting strategies and advertisement display strategies for realizing the maximization of benefits can be set according to different advertisement types, and in the strategy adaptation process, the original advertisement data also needs to be processed to obtain target advertisement data which can be displayed by the advertisement provider. After the advertisement processing module 20 processes the original advertisement data to obtain a plurality of target advertisement data, the target advertisement data can be cached, so that the target advertisement data can be fetched at any time later.
And the advertisement calling module 30 is connected with the advertisement processing module and is used for calling the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement delivery party.
In general, a preset advertisement space can be set between an advertisement delivery party and an advertisement provider through a contracted advertisement delivery protocol, and the preset advertisement space can appear in the process that a user uses or browses the advertisement delivery party through terminal equipment. For example, the user browses a novel by reading an APP on the mobile phone, and leaves a preset advertisement position on the end page of each chapter of the novel, so that the advertisement calling module 30 can call the target advertisement data to perform advertisement delivery in the preset advertisement position every time the user browses the end of the chapter, thereby enabling the user to browse the advertisement.
And the advertisement rendering module 40 is connected with the advertisement calling module and is used for rendering and displaying the target advertisement data.
The advertisement display mode can be carried in the target advertisement data in the embodiment of the invention, and the advertisement rendering module 40 can render the target advertisement data directly according to the display mode, so that the target advertisement data is displayed on the terminal page.
According to the advertisement access system provided by the embodiment, access management can be performed on a plurality of advertisement providers and a plurality of advertisement delivery parties, different adaptation strategies are set for different advertisement types, and the original advertisement data are flexibly processed, so that advertisement materials provided by the advertisement providers are delivered to corresponding advertisement positions, and the advertisement benefits of media are improved.
Fig. 2 is a schematic structural diagram of an advertisement access system according to another embodiment of the present invention, and as shown in fig. 2, on the basis of the system shown in fig. 1, the system further includes: the feedback module 50 is played.
The advertisement processing module 20 may include: an advertisement packaging unit 21, and an advertisement requesting unit 22.
And the advertisement packaging unit 21 is connected with the advertisement access module 10 and is used for processing the original advertisement data to obtain advertisement parameters corresponding to the original advertisement data.
That is, after the advertisement packaging unit obtains the original advertisement data from the advertisement provider, the advertisement packaging unit may process the original advertisement data first, and extract the advertisement parameters corresponding to the original advertisement data. Wherein the advertisement parameters include advertisement titles, advertisement descriptions, advertisement videos, advertisement pictures, and the like.
And an advertisement request unit 22, connected to the advertisement packaging unit 21, for sending an advertisement request to the advertisement access module 10 through the advertisement packaging unit 21 according to a preset configuration type.
The preset configuration type may be derived from preset data of a background server, that is, before original advertisement data of an advertisement provider is obtained, the embodiment of the present invention needs to determine a required advertisement type, and sends an advertisement request including the preset configuration type to the advertisement access module 10 according to the advertisement type, so that the advertisement access module 10 returns the original advertisement data of the corresponding advertisement type. Among other things, advertisement types may include a patch, a screen opening, an information stream, and so on.
The advertisement access module 10 may be further configured to send the original advertisement data corresponding to the advertisement type to the advertisement packaging unit 21 in response to the advertisement request.
It may be appreciated that the advertisement provider may provide raw advertisement data of various advertisement types, and in order to meet the actual requirement, the advertisement access module 10 may send the raw advertisement data corresponding to the advertisement type to the advertisement packaging unit 21 according to a preset configuration type, that is, the advertisement type, included in the advertisement request.
And the advertisement packaging unit 21 is connected with the advertisement access module 10 and is used for processing the original advertisement data to obtain advertisement parameters corresponding to the original advertisement data.
That is, the advertisement packaging unit 21 is directly connected to the advertisement access module 10, and the advertisement packaging unit 21 may obtain the original advertisement data of the preset configuration type from the advertisement access module 10 after the advertisement request unit 22 makes the advertisement request to the advertisement access module 10. The advertisement packaging unit 21 may perform different data processing with respect to the original advertisement data of different preset configuration types, thereby obtaining advertisement parameters of different preset configuration types.
Optionally, the advertisement request unit 22 may be further configured to obtain the advertisement parameter, and process the advertisement parameter according to a preset adaptation policy, so as to obtain a plurality of processed target advertisement data.
In order to process advertisement parameters into target advertisement data capable of carrying out page display, the embodiment of the invention is provided with a plurality of preset adaptation strategies, and the preset adaptation strategies can comprise an advertisement putting strategy, an advertisement profit strategy and an advertisement displaying strategy.
The advertisement putting strategy can be putting positions, putting quantity, putting times and the like corresponding to the target advertisement data; the advertisement display strategy can be a rendering effect corresponding to the target advertisement data or can support various display modes of user interaction; the advertisement benefit policy may be an advertisement benefit manner that supports a user to charge an advertisement once per click of the advertisement or to charge an advertisement only after clicking and purchasing a product in the advertisement.
Optionally, an advertisement calling module 10 is connected to the advertisement requesting unit 22, and the advertisement calling module 10 is further configured to call corresponding targeted advertisement data based on the preset advertisement slot.
After the advertisement request unit 22 processes the advertisement parameters, a plurality of target advertisement data capable of being delivered are obtained, and the target advertisement data can include corresponding delivery positions, so that the advertisement calling module 10 can search corresponding target advertisement data according to preset advertisement positions to deliver, thereby realizing the maximization of benefits.
Optionally, the advertisement packaging unit 21 may be further configured to perform advertisement display monitoring on the original advertisement data and/or target advertisement data corresponding to the original advertisement data provided by the advertisement provider.
Since the advertisement provider cannot directly obtain the advertisement situation of the advertisement delivering party aiming at the advertisement material, the advertisement packaging unit 21 can be utilized to monitor the original advertisement data or the display situation of the corresponding target advertisement data provided by the advertisement provider, and the advertisement delivering situation and the advertisement display quantity can be sent to the advertisement provider in real time.
Optionally, the advertisement packaging unit 21 may be further configured to manage and configure a plurality of preset advertisement slots in the advertisement delivery party.
For example, the development record can be performed on the increase or decrease of the preset advertisement position, or the display style of the advertisement position can be formulated according to the content and the scene of the advertisement material, the size of the advertisement displayed on the advertisement position can be set. However, the advertisement patterns in this embodiment may be various, and the present invention is not limited to specific advertisement patterns. Aiming at the same advertisement materials, different patterns can be displayed in different scenes; and different advertisement materials are displayed in the same advertisement pattern in the same scene, so that advertisements provided by a plurality of advertisement providers have uniform advertisement display patterns in the same scene.
Optionally, the play feedback module 50 may be configured to perform feedback statistics for advertisement play situations.
The advertisement playing condition comprises click quantity, exposure quantity, flow quantity, abnormal playing condition and the like of the target advertisement data. The playing condition of the target advertisement data can be mastered by counting the data and uploading the data to the background server, and the advertisement playing abnormality can be timely searched and repaired when the advertisement playing abnormality occurs.
According to the advertisement access system and the advertisement access method, the advertisement access module is arranged to carry out access management on a plurality of advertisement providers so as to acquire at least one piece of original advertisement data provided by the advertisement providers; setting an advertisement processing module, and processing the original advertisement data to obtain target advertisement data; an advertisement calling module is arranged and connected with the advertisement processing module and is used for calling the target advertisement data cached in the advertisement processing module based on a preset advertisement position in an advertisement putting party; and setting an advertisement rendering module, connecting with the advertisement calling module, and rendering and displaying the target advertisement data. According to the invention, flexible packaging processing and throwing setting of various types of original advertisement data by using a preset adaptation strategy are realized, independent configuration is not needed, the workload of developers is greatly reduced, and the operation cost is reduced.
It should be noted that the foregoing embodiments are merely examples for further understanding of the present invention, and in other embodiments, the functional steps of the corresponding modules or units are not necessarily performed in accordance with all aspects shown and described in the foregoing embodiments. In some other embodiments, the specific manner of operation may be adapted to the actual situation.
Further, as a specific implementation of the above functional module, the embodiment of the present invention provides an advertisement access method, which adopts the advertisement access system as described above, as shown in fig. 3, and the method at least may include the following steps S301 to S304:
step S301, an advertisement access module acquires at least one piece of original advertisement data provided by an advertisement provider;
step S302, an advertisement processing module processes the original advertisement data to obtain target advertisement data;
step S303, an advertisement calling module calls the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement putting party;
and step S304, the advertisement rendering module renders and displays the target advertisement data.
Optionally, the advertisement processing module processes the original advertisement data to obtain target advertisement data, and specifically, the advertisement processing module may process the original advertisement data through the advertisement packaging unit to obtain advertisement parameters corresponding to the original advertisement data; wherein the advertisement parameter comprises at least one of advertisement title, advertisement description, advertisement video and advertisement picture; the advertisement request unit processes the advertisement parameters according to a preset adaptation strategy to obtain a plurality of processed target advertisement data; the preset adaptation strategy comprises at least one of an advertisement putting strategy, an advertisement profit strategy and an advertisement showing strategy.
Optionally, the method further comprises: the advertisement request unit sends an advertisement request to the advertisement access module through the advertisement packaging unit according to a preset configuration type; the advertisement access module responds to the advertisement request and sends the original advertisement data corresponding to the advertisement type to the advertisement packaging unit; wherein the advertisement type comprises at least one of a patch, an open screen and an information stream; an advertisement packaging unit acquires the original advertisement data from the advertisement access module.
Optionally, the advertisement calling module calls the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement delivery party, and specifically may call the corresponding target advertisement data based on the preset advertisement position.
Optionally, the method further comprises: the advertisement packaging unit monitors advertisement display of the original advertisement data and/or target advertisement data corresponding to the original advertisement data provided by the advertisement provider; and the advertisement packaging unit manages and configures a plurality of preset advertisement positions in the advertisement putting party.
Optionally, the method further comprises: the play feedback module carries out feedback statistics aiming at the advertisement play condition; the advertisement playing condition comprises at least one of click quantity, exposure quantity, flow quantity and abnormal playing condition of the target advertisement data.
The functional descriptions of the functional modules related to the foregoing embodiments of the advertisement access system may be cited in all relevant contents corresponding to the advertisement access method in the embodiments of the present application, which are not described herein again.
The embodiment of the invention also provides a storage medium, and a computer program is stored in the storage medium, wherein the computer program is configured to execute the advertisement access method in the embodiment when running.
The embodiment of the invention also provides terminal equipment, which comprises a memory and a processor; the memory has stored therein a computer program, and the processor is arranged to run the computer program to perform the advertisement access method of any of the embodiments described above. Fig. 4 shows a schematic structural diagram of a terminal device according to an embodiment of the present invention, and referring to fig. 4, the terminal device may include a communication bus, a processor, a memory, a communication interface, and may further include an input/output interface and a display device, where each functional unit may complete communication with each other through the bus. The memory stores a computer program, and a processor is configured to execute the program stored in the memory to perform the steps of the method in the above embodiment.
It will be clear to those skilled in the art that the specific working processes of the above-described systems, devices, modules and units may refer to the corresponding processes in the foregoing method embodiments, and for brevity, the description is omitted here.
In addition, each functional unit in the embodiments of the present invention may be physically independent, two or more functional units may be integrated together, or all functional units may be integrated in one processing unit. The integrated functional units may be implemented in hardware or in software or firmware.
Those of ordinary skill in the art will appreciate that: the integrated functional units, if implemented in software and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in essence or in whole or in part in the form of a software product stored in a storage medium, which includes instructions for causing a computing device, electronic apparatus (e.g., personal computer, server, network device, etc.), when executing the instructions, to perform all or part of the steps of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a usb disk, a removable hard disk, a read-only memory (ROM), a random-access memory (RAM), a magnetic disk, or an optical disk, etc.
Alternatively, all or part of the steps of implementing the foregoing method embodiments may be implemented by hardware (such as a personal computer, a server, or a computing device such as a network device) associated with program instructions, where the program instructions may be stored on a computer-readable storage medium, and where the program instructions, when executed by a processor of the computing device, perform all or part of the steps of the method according to the embodiments of the present invention.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present invention, and not for limiting the same; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some or all technical features thereof can be replaced by others within the spirit and principle of the present invention; such modifications and substitutions do not depart from the scope of the invention.
Claims (6)
1. An advertisement access system, comprising:
the advertisement access module is used for carrying out access management on a plurality of advertisement providers so as to acquire at least one piece of original advertisement data provided by the advertisement providers;
the advertisement processing module is used for processing the original advertisement data to obtain target advertisement data;
the advertisement calling module is connected with the advertisement processing module and used for calling the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement putting party;
the advertisement rendering module is connected with the advertisement calling module and is used for rendering and displaying the target advertisement data;
the advertisement processing module comprises: an advertisement requesting unit and an advertisement packaging unit, wherein,
the advertisement request unit is connected with the advertisement packaging unit and is used for sending an advertisement request to the advertisement access module through the advertisement packaging unit according to a preset configuration type, wherein the preset configuration type contained in the advertisement request is an advertisement type;
the advertisement packaging unit is connected with the advertisement access module and is used for acquiring the original advertisement data from the advertisement access module and processing the original advertisement data to obtain advertisement parameters corresponding to the original advertisement data; wherein the advertisement parameter comprises at least one of advertisement title, advertisement description, advertisement video and advertisement picture;
the advertisement packaging unit is further used for executing different data processing on the original advertisement data with different preset configuration types to obtain advertisement parameters with different preset configuration types;
the advertisement request unit is further used for acquiring the advertisement parameters, and processing the advertisement parameters according to a preset adaptation strategy to obtain a plurality of processed target advertisement data; the preset adaptation strategy comprises at least one of an advertisement putting strategy, an advertisement profit strategy and an advertisement showing strategy;
the advertisement access module is further used for responding to the advertisement request and sending the original advertisement data corresponding to the advertisement type to the advertisement packaging unit; wherein the advertisement type comprises at least one of a patch, an open screen and an information stream.
2. The system of claim 1, wherein the advertisement invoking module is coupled to the advertisement requesting unit, the advertisement invoking module further configured to invoke corresponding targeted advertisement data based on the preset advertisement slots.
3. The system of claim 1, wherein the advertisement packaging unit is further configured to perform advertisement presentation monitoring on the original advertisement data and/or target advertisement data corresponding to the original advertisement data provided by the advertisement provider.
4. The system of claim 1, wherein the advertisement packaging unit is further configured to manage and configure a plurality of preset ad slots in the advertising party.
5. The system according to any one of claims 1-4, further comprising:
the playing feedback module is used for carrying out feedback statistics aiming at the advertisement playing condition; the advertisement playing condition comprises at least one of click quantity, exposure quantity, flow quantity and abnormal playing condition of the target advertisement data.
6. An advertisement access method, using the advertisement access system according to any one of claims 1 to 5, characterized in that the method comprises:
the advertisement access module acquires at least one piece of original advertisement data provided by an advertisement provider;
the advertisement processing module processes the original advertisement data to obtain target advertisement data;
the advertisement calling module calls the target advertisement data cached in the advertisement processing module based on a preset advertisement position in the advertisement putting party;
the advertisement rendering module renders and displays the target advertisement data;
the advertisement processing module processes the original advertisement data to obtain target advertisement data, and the advertisement processing module comprises the following steps:
the advertisement request unit sends an advertisement request to the advertisement access module through the advertisement packaging unit according to a preset configuration type, so that the advertisement access module sends the original advertisement data corresponding to the advertisement type to the advertisement packaging unit according to the advertisement request, wherein the preset configuration type contained in the advertisement request is the advertisement type;
the advertisement packaging unit processes the original advertisement data to obtain advertisement parameters corresponding to the original advertisement data; wherein the advertisement parameter comprises at least one of advertisement title, advertisement description, advertisement video and advertisement picture;
the advertisement packaging unit is used for executing different data processing on the original advertisement data with different preset configuration types to obtain advertisement parameters with different preset configuration types;
the advertisement request unit processes the advertisement parameters according to a preset adaptation strategy to obtain a plurality of processed target advertisement data; the preset adaptation strategy comprises at least one of an advertisement putting strategy, an advertisement profit strategy and an advertisement showing strategy.
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