KR20220145720A - A Device and method for promoting a digital contents on the basis of crowd funding - Google Patents

Abstract

The present invention relates to a digital content promotion method based on crowdfunding, which can motivate influencers to promote digital media content (music, video, game, etc.) which is not widely known to the public through content sharing platforms such as YouTube, SNS, and blogs.

Description

A device and method for promoting a digital contents on the basis of crowd funding}

The present invention relates to a crowdfunding system, and more particularly, to an apparatus and method for promoting crowdfunded digital content through a content sharing platform such as YouTube, SNS, and blog.

With the widespread spread of smartphones, various types of SNS services are continuously being newly released, and the influence of SNS is also continuously growing.

There are also traditional SNS systems in the form of messengers or blogs, and recently, video platforms such as YouTube, which are mainly operated for uploading videos, are also included in the category of SNS. With the development of such an SNS system, among users who use SNS, users with great influence on other users appeared, and such users were also called influencers. Influencers are users with a large number of users connected to them on the SNS system, and connection between users may be performed through functions such as follow and subscription depending on the type of SNS.

For example, when users apply for a channel subscription or watch informational content while the content provider has uploaded a video to YouTube, the YouTube server provides the content provider with a certain amount according to the number of views of the informational content. cost, and accordingly, content providers are developing and uploading high-quality information-providing content to induce users' interest.

Accordingly, various business models for promoting or advertising digital content or products have emerged through content sharing platforms such as YouTube, SNS, and blogs.

Representatively, Patent Document 1 (Republic of Korea Patent Publication No. 2020-0082200) provides information providing content randomly for each content category in the information providing content platform, but in proportion to the increase in the number of views of the information providing content in the category to content providers. It provides a method of distributing advertisement revenue of an information providing content platform that enables distribution of advertisement costs.

In addition, in Patent Document 2 (Republic of Korea Patent Publication No. 10-2171109), a content producer creates video content and registers it in the joint investment management server, the server operator uploads the video content to the video sharing platform, and the video sharing platform Advertisement is inserted into video content and posted online, multiple content users watch the ad together with video content, and the video sharing platform jointly invests the advertising cost corresponding to the number of views and the time the content user terminal views the ad. A system for payment to the management server is started. For this reason, a number of co-investors invest their investment in the right to receive future advertising revenues expected from video content, and the joint investment management server distributes the investment to content producers and server operators according to their shares, and If advertising revenue is actually generated after the period has elapsed, the joint investment management server can distribute advertising revenue to content producers, server operators and co-investors according to their shares.

In addition, in recent years, crowdfunding, an investment method that collects funds from a large number of investors using media such as social media or the Internet, is spreading.

Crowdfunding is a compound word of crowd and funding, and refers to an investment method that raises funds from a large number of investors. Social funding (social funding) in the sense that it is a form of receiving investment from interested investors by posting their projects on the Internet and media such as social network service (SNS) ) is also called

The background of the creation of crowdfunding can be largely viewed as the birth of the Web 20, the emergence of SNS, and the emergence of SNS-based platforms. The Web 20 refers to an Internet environment centered on user participation in which the subject becomes a producer and a consumer at the same time. Through the Web 20 era, social media using people-to-people relationships appeared, and as Internet platforms such as various companies (facebook, instagram, naver blog) using them developed, a crowdfunding business was naturally born and continued.

For this reason, until recently, various operating methods for online crowdfunding have been proposed.

For example, Patent Document 3 (Republic of Korea Patent Publication No. 10-1535423) discloses crowdfunding company information and milestone achievement status, etc. through an open platform, and enables investors to achieve milestones that occur during the operation of the company. We disclose a funding operating system using an open platform that can monitor etc. In addition, Patent Document 4 (Korean Patent Application Laid-Open No. 2016-0131455) discloses a crowdfunding intermediary device that includes distributing profits generated by a funding business to investors according to a predetermined standard.

However, such a conventional crowdfunding method has a problem in that it is difficult to provide real trust to investors for a product or business that is a funding target, and it is difficult to effectively promote or market even if an investment is received.

Therefore, Patent Document 5 (Republic of Korea Patent Publication No. 10-1915682) discloses a step of performing a design diagnosis on a product for which a crowdfunding application is applied from a manufacturer's terminal of the product, and a number of investors based on the design diagnosis result for the product. The stage of recruiting crowdfunding in conjunction with the terminal, the stage of marketing the product for which crowdfunding was made as a result of the crowdfunding recruitment through the seller's terminal, It provides a crowdfunding method comprising the step of distributing profits to investors who participated in the funding.

US 10-2020-0082200 A US 10-2171109 B1 US 10-1535423 B1 US 2016-0131455 A US 10-1915682 B1

Content sharing platforms such as YouTube, SNS, and blogs were mainly used as useful channels to promote or market products, services, or digital content to an unspecified number of content users.

In addition, the existing online crowdfunding was used as a system to raise investment for new products or media contents, and to distribute the sales results of these funded products or the copyright fees of media contents to co-investors.

Therefore, the present inventors not only activate investment in creative content by organically connecting the crowdfunding channel as an investment platform and a content sharing channel (eg, YouTuber, etc.) as a publicity/marketing platform, but also unspecify the creative content. We have developed a new way to promote widely to a large number of cultural consumers.

That is, the present invention is a novel method that can motivate influencers to promote digital media content (music, video, game, etc.) that are not widely known to the public through content sharing platforms such as YouTube, SNS, and blogs. Providing a compensation plan is a major technical challenge.

Another technical object of the present invention is to provide a method of raising an investment for the digital media content through crowdfunding and distributing the investment as a marketing cost of the digital media content.

A digital content promotion method based on crowdfunding according to a first aspect of the present invention for achieving the above object is a user terminal such as a promoter terminal, an investor terminal, and a creator terminal, and information communication with the user terminal is possible , A method made in a crowdfunding server connected through a wireless communication network, wherein a first method of forming a crowdfund for the digital content by receiving crowdfunding from a plurality of the investor terminals for the digital content registered from the creator terminal step; a second step of recruiting at least one promoter for the digital content for promotion of the digital content on a digital sharing platform such as YouTube; a third step of receiving, from the at least one promoter, a sharing channel address of the digital sharing platform that uploads and promotes the digital content; a fourth step of obtaining the number of views of each of the shared channels according to the end of a predetermined promotion period; and a fifth step of distributing the funding amount of the crowd fund to the at least one promoter according to the ratio of the number of inquiries.

In the digital content promotion method based on crowdfunding according to another second aspect of the present invention, in the fifth step, the distribution amount of the funding amount for each of the promoters is determined according to the following equation.

× 펀딩 금액Distribution of funding amount =

× Funding amount

(where H1 is the number of views of the first shared channel, H2 is the number of views of the second shared channel, Hn is the number of views of the nth shared channel, Hi is the number of views of the i-th shared channel, i is a natural number between 1 and n, n is the above The number of all shared channels registered for digital content.)

In the digital content promotion method based on crowdfunding according to another third aspect of the present invention, the fourth step is a fourth step of notifying the end of the promotion period to the at least one or more promoters as the promotion period ends again Stage 1; and a 4-2 step of receiving the number of views of the shared channel from the at least one or more promoters.

In the digital content promotion method based on crowdfunding according to another fourth aspect of the present invention, the fourth step is to visit the shared channel to detect the number of hits data, and the detected number of hits and the step 4-2 It characterized in that it further comprises the step 4-3 of verifying whether the input is matched by comparing the number of inquiries.

In a digital content promotion method based on crowdfunding according to another fifth aspect of the present invention, the fourth step includes: a 4-1 step of checking whether the promotion period is over; and a 4-2 step of accessing the shared channel address and scraping the hit data of the shared channel as the promotion period ends.

A digital content promotion apparatus based on crowdfunding according to another sixth aspect of the present invention is an apparatus for promoting the digital content based on a crowd fund created for the digital content, and storing at least one or more program modules. Memory; and a processor executing the one or more program modules stored in the memory;

The program module is

a funding module for forming a crowdfund for the digital content by receiving crowdfunding from a plurality of the investor terminals for the digital content registered from the creator terminal;

A promotion register for recruiting at least one promoter for the digital content for promotion of the digital content on a digital sharing platform such as YouTube, and the digital sharing that uploads and promotes the digital content from the at least one promoter A promotion processing unit that receives the shared channel address of the platform and obtains the number of views of each of the shared channels as the predetermined promotion period ends, and the funding amount of the crowd fund to the at least one promoter according to the ratio of the number of views and a promotion module including a compensation unit for distributing.

In the digital content promotion apparatus based on crowdfunding according to another seventh aspect of the present invention, the compensation unit is characterized in that the distribution amount of the funding amount for each of the promoters is determined according to the following equation.

× 펀딩 금액Distribution of funding amount =

× Funding amount

(where H1 is the number of views of the first shared channel, H2 is the number of views of the second shared channel, Hn is the number of views of the nth shared channel, Hi is the number of views of the i-th shared channel, i is a natural number between 1 and n, n is the above The number of all shared channels registered for digital content.)

In the digital content promotion apparatus based on crowdfunding according to another eighth aspect of the present invention, the promotion processing unit notifies the end of the promotion period to the at least one or more promoters as the promotion period ends, and the at least one It is characterized in that the number of views of the shared channel is received from the above promoters.

In the device for promoting digital content based on crowdfunding according to another ninth aspect of the present invention, the promotion module detects hit data by visiting the shared channel, and compares the detected hit count with the input hit count to match It is characterized in that it further comprises a verification unit for verifying whether or not.

In the device for promoting digital content based on crowdfunding according to another tenth aspect of the present invention, the promotion module checks whether the promotion period is over, and when the promotion period ends, accesses the shared channel address It characterized in that it further comprises an observer for scraping the number of views data of the shared channel.

According to the present invention, artists who possess their own creativity and artistry in various fields, including art and music, freely present their creations, open and sell them to the public, so that they can make stable profits through these profits. At the same time, it can have the effect of creating an investment return through a new revenue model that goes beyond support for art to buyers of the creative work.

In addition, according to the present invention, by inducing voluntary promotion by influencers of the SNS system having many followers or subscribers, digital content that is not widely known to the general public can be widely known in a short time. Therefore, by activating the initial marketing of digital content, it is possible to prevent the president of excellent digital content and to secure a distribution channel for new digital content, thereby increasing content sales such as royalties. As a result, creators and investors who participated in crowdfunding, operators who operate this crowdfunding, and promoters who participated in the promotion of digital content can obtain meaningful profits.

In addition, by setting the investment raised through crowdfunding as a PR cost for influencers, evaluating the influencer's PR capabilities for digital content, and distributing the investment, it can cause strong motivation for influencers. .

In addition, in addition to the advertising revenue of the SNS system itself, the influencers can receive the investment collected through the crowdfunding as a separate promotional reward, thereby providing a new revenue source to the creative industry.

The following drawings attached to this specification illustrate preferred embodiments of the present invention, and serve to further understand the technical spirit of the present invention together with the detailed description of the present invention to be described later, so the present invention is described in such drawings should not be construed as being limited only to
1 is a schematic block diagram of a crowdfunding system according to a preferred embodiment of the present invention.
2 is a hardware configuration diagram of a crowdfunding server according to a preferred embodiment of the present invention.
3 is an internal functional block diagram of a crowdfunding server according to a preferred embodiment of the present invention.
4 is a process flow diagram of a method for promoting digital content based on crowdfunding according to a first embodiment of the present invention.
5 is a process flow diagram of a method for promoting digital content based on crowdfunding according to a second embodiment of the present invention.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail. However, this is not intended to limit the present invention to a specific embodiment, it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention.

When a component is referred to as being “connected” or “connected” to another component, it may be directly connected or connected to the other component, but it is understood that other components may exist in between. it should be

On the other hand, when it is said that a certain element is "directly connected" or "directly connected" to another element, it should be understood that the other element does not exist in the middle.

The terms used herein are used only to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, process, operation, component, part, or combination thereof described in the specification is present, but one or more other features It is to be understood that this does not preclude the existence or addition of numbers, processes, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having meanings consistent with the meanings in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

The terms or words used in the present specification and claims should not be construed as being limited to their ordinary or dictionary meanings, and the inventor may properly define the concept of the term in order to best describe his invention. Based on the principle that there is, it should be interpreted as meaning and concept consistent with the technical idea of the present invention. In addition, if there is no other definition in the technical and scientific terms used, it has the meaning commonly understood by those of ordinary skill in the art to which this invention belongs, and the gist of the present invention in the following description and accompanying drawings Descriptions of known functions and configurations that may be unnecessarily obscure will be omitted. The drawings introduced below are provided as examples in order to sufficiently convey the spirit of the present invention to those skilled in the art. Accordingly, the present invention is not limited to the drawings presented below and may be embodied in other forms. Also, like reference numerals refer to like elements throughout. It should be noted that the same components in the drawings are denoted by the same reference numerals wherever possible.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale, and like reference numbers in each figure refer to like components.

1 is a schematic block diagram of a crowdfunding system according to a preferred embodiment of the present invention.

The crowdfunding system according to the present invention is a crowdfunding server 100 centered on the promoter terminal 300, the investor terminal 400, the creator terminal 500, and the content sharing platform 200 are wired and wireless communication networks (not shown). ) are connected to each other.

The crowdfunding server 100 provides digital content (eg, music, video, game, etc.) registered by a creator (or an agency) to a plurality of potential investors, and crowdfunding money from a plurality of potential investors It is an online computer system for recruiting In addition, the crowdfunding server 100 permits the promotion of digital content to the promoter as a promoter (ie, a promoter) such as a YouTube operator requests promotion for the digital content, and evaluates the promoter's promotional performance Thus, the crowdfunding money is distributed according to the promotion performance.

The crowdfunding server 100 means an object capable of transmitting and receiving data with at least one or more other devices through a wired or wireless communication environment, and in the present invention, the server 100 is a relay server, an intermediate server and/or a client server. may include more. In addition, as an example of the server 100, a cloud server, an IMS (IP Multimedia Subsystem) server, a telephony application server, an IM (Instant Messaging) server, a MGCF (Media Gateway Control Function) server, MSG ( Messaging Gateway) server and CSCF (Call Session Control Function) server, the server 100 is an object capable of transmitting and receiving data, such as a PC (Personal Computer), a notebook computer, and a tablet PC (Tablet Personal Computer). It may also be implemented as a referred device.

The content sharing platform 200 is a content sharing channel for widely sharing the digital content to a plurality of potential content consumers. A traditional SNS system in the form of a messenger or blog, or a video platform such as YouTube operated mainly for video upload, face It is defined as an SNS (Social Network Services/Sites) system that includes both books and Twitter. As a preferred embodiment of the present invention, the content sharing platform 200 is preferably YouTube.

The promoter terminal 300 , the investor terminal 400 , and the creator terminal 500 are user terminals connected to the crowdfunding server 100 or the content sharing platform 200 through a wired/wireless communication network. A user terminal means a device capable of transmitting and receiving communication signals in an embodiment of the present invention, and in the present invention, the user terminal is interpreted as a concept including all terminals capable of transmitting and receiving wired or wireless router access information. can In this case, the user terminal may have one or more programs or an application including an application program interface (API) or embedded software installed therein. The user terminal may transmit or receive data or signals to the crowdfunding server 100 or the content sharing platform 200 by the user terminal itself or through one or more installed programs or applications. As an example of the user terminal 100, PC (Personal Computer), notebook computer, tablet PC (Tablet Personal Computer), terminal device, terminal (Terminal), MS (Mobile Station), MSS (Mobile Subscriber Station), SS ( Subscriber Station), Advanced Mobile Station (AMS), Wireless terminal (WT), Machine-Type Communication (MTC) devices, Machine-to-Machine (M2M) devices, D2D devices (Device-to-Device) devices. have. Of course, this is only an example, and the user terminal in the present invention should be interpreted as a concept including all devices capable of transmitting data or signals that have been developed and commercialized or will be developed in the future in addition to the above-described examples.

Here, the creator terminal 500 is an information communication terminal of a creator for registering digital content in the crowdfunding server 100 to attract online investment for the digital content.

The investor terminal 400 is an information communication terminal of an investor for performing crowdfunding on the digital content, which is an investment item provided through the crowdfunding server 100 .

The promoter terminal 300 is an information communication terminal of a promoter that promotes the digital content through the content sharing platform 200 after registering as a promoter for a specific digital content in the crowdfunding server 100 . In particular, it is preferable that the promoter is an influencer who influences a large number of the public by securing tens or hundreds of thousands of followers or subscribers.

The promoter terminal 300 , the investor terminal 400 , and the creator terminal 500 are each illustrated as only one information communication terminal in FIG. 1 , but this is only for convenience of explanation, It should be noted that the number of the promoter terminal 300 , the investor terminal 400 , and the creator terminal 500 may vary depending on the communication environment.

In the wired/wireless communication network (not shown), the wired network is, for example, the Internet, and various services existing in the TCP/IP protocol and its upper layers, that is, HTTP (HyperText Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name System), SMTP (Simple Mail Transfer Protocol), SNMP (Simple Network Management Protocol), NFS (Network File Service), NIS (Network Information Service) means a worldwide open computer network structure, An environment is provided for the child terminal 300 , the investor terminal 400 , and the creator terminal 500 to be connected to the crowdfunding server 100 or the content sharing platform 200 .

In a wired/wireless communication network (not shown), a wireless network is a wireless network for interworking a wireless information communication terminal with a wired network, and performs handover and wireless resource management functions. Such a radio network is configured to include a base station and a base station controller, and supports both synchronous and asynchronous. Here, in the case of synchronous, the base station will be a BTS (Base Transceiver Station), and the base station controllers 206/1 to 206/N will be a BSC (Base Station Controller). The controller will be a Radio Network Controller (RNC). Of course, the wireless network is not limited thereto, and may include a GSM network other than a CDMA network and an access network of all next-generation (5G, 6G, etc.) mobile communication systems to be implemented in the future.

2 shows a hardware configuration diagram of a crowdfunding server according to an embodiment of the present invention. Referring to FIG. 2 , the crowdfunding server 100 of the present invention includes a database 170, at least one Central Processing Unit (CPU) 160 connected thereto and performing a high-speed operation, an input device 140, and an output. device 150 .

Here, the input device 140 may be a device capable of recognizing a user's manipulation or touch, such as a mouse or a touch screen, but may also include a physical transducer such as a microphone. The output device 150 refers to a display capable of displaying characters or images, such as a light emitting diode (LED), a liquid crystal display (LCD), or electronic ink (e-ink). A transducer such as a speaker may also be included.

The CPU 160 is a processor that is embedded in the crowdfunding server 100 and performs a function of processing the overall operation. That is, the creator terminal 500 and the investor terminal 400 that want to use the crowdfunding service perform a crowdfunding process for digital content in conjunction with the promoter terminal 300 and the promoter who wants to promote the digital content It works in conjunction with the promotion process for digital content. The CPU 160 includes an Arithmetic Logic Unit (ALU) 162 for performing calculations, a register 164 for temporary storage of data and instructions, and a controller 166 for controlling the operation of the crowdfunding server 100 . can be done

The database 170 generally includes a high-speed main memory 172 in the form of a storage medium such as a random access memory (RAM) and a read only memory (ROM), an auxiliary memory 174 such as a flash memory, and electrical, magnetic, and optical or other storage media may include a device for storing data. Also, the main memory 172 may include a video display memory that displays an image through the output device 150 . It will be apparent to those skilled in the art of the present invention that the database 170 is a product having various storage capabilities and may have various forms.

In addition, in the technical field of the present invention, the crowdfunding server 100 may include an operating system (OS) and at least one application program. The OS is a set of software that controls the operation of the crowdfunding server 100 and the designation of resources. An application program is a set of software for performing a task requested by a user by using computer resources available through the OS. For example, as an application program according to the present invention, an investment management program for crowdfunding and a promotion program for content promotion may be exemplified. The OS and application programs will reside in the database 170 . According to the experience of those skilled in the art of computer programming, unless otherwise stated, the present invention will be described in terms of the operations performed by the crowdfunding server 100 and expressions for the operations. These operations are performed on a computer basis, and may be performed by an OS or a suitable application program. In addition, these operations and functions change the processing of the CPU 160 for electrical signals, such as data bits that cause conversion or blocking of the electrical signals, and the operation of the crowdfunding server 100 as well as the memory in the database 170 . Includes management of data bit signals stored in the area. A memory area in which data bit signals are managed is a physical area having electrical, magnetic, or optical properties corresponding to data bits.

3 shows an internal functional block diagram of a crowdfunding server according to a preferred embodiment of the present invention. Referring to FIG. 3 , the crowdfunding server 100 of the present invention includes a funding module 110 and a promotion module 120 as a function module for executing the function in software.

The funding module 110 is a functional module that receives digital content registration from a creator and attracts investment from a large number of potential investors. ) is included. In addition, the promotion module 120 is a functional module for recruiting promoters for promoting the digital content through the content sharing platform, evaluating the promoter's promotional performance, and rewarding based on the crowdfunding amount. , a promotion processing unit 124 , a verification unit 126 , and a compensation unit 128 . The promotion module 120 of another embodiment according to the present invention may further include an observer 130 , and the observer 130 may exist in a software-independent form from the promotion module 120 .

The content registration unit 112 of the funding module 110 is a functional module for recruiting digital content desired to receive investment from creators (or agencies). The investment attraction unit 114 is a functional module that induces a large number of potential investors to subscribe for crowdfunding by posting project and funding information related to the digital content online. The funding processing unit 116 is a functional module that receives a funding offer from the investors, and performs a funding process based on the funding offer. Here, as an example of the funding process, a contracted funding amount is received, and the stake percentage corresponding to the received funding amount and the dividend details set in advance corresponding to the equity percentage are guided. The investment settlement unit 118 is a functional module that calculates and settles the dividend amount for each investor according to the share ratio when a contracted investment period or investment condition expires.

The promotion registration unit 122 of the promotion module 120 publishes promotion information on the digital content online to promote the digital content for which funding has been completed, and through a content sharing platform 200 such as YouTube, etc. It is a functional module for registering at least one or more active influencers as a promoter for promoting the digital content. The promotion information means information related to the promotion of the digital content, including a promotion period, a promotion reward, and the like.

The promotion processing unit 124 receives and stores the sharing channel address on the content sharing platform 200 to which the digital content is uploaded from the registered promoter, and notifies the promoter when the promotion period expires, and the promoter It is a functional module for receiving and storing exposure information (eg, number of views) of the shared channel to which digital content is uploaded.

The verification unit 126 is a functional module that accesses the shared channel address and automatically verifies whether the input exposure information (eg, number of views) is true.

The compensation unit 128 calculates the promotion compensation amount of a specific promoter according to the following equation based on the verified exposure information, guides the promotion compensation amount to the promoter, and transfers the promotion compensation amount to the deposit account of each promoter. It is a functional module that processes deposits.

× 펀딩 금액Promotion Reward =

× Funding amount

(where H1 is the number of impressions of the first shared channel, H2 is the number of impressions of the second shared channel, Hn is the number of impressions of the nth shared channel, Hi is the number of impressions of the i-th shared channel, i is a natural number between 1 and n, n is the number of all shared channels registered for a specific digital content)

The observer 130 checks whether the promotion period has expired, and when the promotion period expires, it detects all shared channel addresses where the digital content has been uploaded from the accounts of all promoters of the digital content for which the promotion period has expired. and accessing the shared channel based on the detected shared channel address and automatically data scraping of exposure information (that is, the number of views).

The observer 130 preferably exists as an independent function module separate from the promotion module 120 , but it is also possible to function as a part of the promotion module 120 .

Hereinafter, a process according to the present invention for promoting crowdfunded digital content on a content sharing platform 200 such as YouTube based on the above-described digital content promotion system and the configuration of the crowdfunding server will be described in detail.

<Example 1>

Hereinafter, a digital content promotion method based on crowdfunding according to a first preferred embodiment of the present invention will be described using the process flow chart of FIG. 4 .

The crowdfunding server 100 according to the present invention recruits digital content requiring crowdfunding for a number of potential creators (composers, singers, etc.) or agency (hereinafter, defined as 'creators'). Here, the digital content is preferably a song in which lyrics are added to a tune, but includes all genres of music including songs. In addition, the digital content includes not only audio content such as music, but also all digital content that exists in digital form, such as media content such as photos and videos, or entertainment content such as games, and is distributed and consumed in digital form.

That is, a creator who wants to receive crowdfunding accesses the crowdfunding server 100 using the creator terminal 500 and registers digital content to be funded ( S110 ).

The crowdfunding server 100, which has received the digital content to be funded from the creator terminal 500, provides funding information for crowdfunding of digital content based on a wired/wireless communication network environment that can be applied to the present invention to the user terminal (investor) The terminal) is posted in an online area that can be accessed (S112). At this time, the online area is provided by the server 100 so that the user of the user terminal can check the project related to the digital content generated by the server 100 and the project related funding information and request participation therein. It can be defined as a specific online space or platform.

The crowdfunding server 100 may publish the project and funding information related to the generated at least one or more digital contents, and in this case, each project and funding information may be separately posted from each other. In addition, according to an embodiment of the present invention, when the investor terminal 400 accesses an online area in which the project and funding information can be posted, the crowdfunding server 100 is Investor user information can be input.

In this case, the user information may include, but is not limited to, the user's personal information (eg, name, address, phone number, resident registration number, etc.), gender information, age information, region information, and the like. The server receiving the user information as described above can determine the preference of the user based on the user information. In this case, in addition to the user information, the user's previous funding record and digital content that showed interest in the past It can also be identified by additional consideration.

When the crowdfunding server 100 publishes a project related to digital contents and the project related funding information in an online area, the crowdfunding server 100 is related to all digital contents generated by the server 100 The project and the project-related funding information may be posted, but otherwise, only one or more specific digital content corresponding to the investor's preference identified above and the funding information may be selected and posted, which is customized to the user's preference. This is to provide one or more specific digital content and funding information corresponding to the . That is, the digital content and funding information that can be posted by the server 100 in the online area may be posted as the same content to all the investor terminals 400 , but unlike the user preference tendency of the investor terminal 400 . Accordingly, different contents may be posted for each investor terminal 400 .

In addition, the digital content and funding information that can be posted by the server 100 in the step S112 may be published by further including a language of another country set in advance such as English, Chinese, Japanese, etc. in addition to Korean, and accordingly, participation in funding The target audience is not limited to Korea, but can be extended to users from all over the world. On the other hand, in the digital content and funding information posted in the online area, digital content information (voice, text, image, video, emoticon, etc.), as well as funding target amount, funding time limit information, target amount achievement rate information, and funding are included. Funding information including information on the amount made, etc. may be included, and this is merely an example, and other additional information related to the digital content and funding information may be further included.

As a result of considering at least one or more digital contents posted or recommended to the user of the investor terminal 400 and funding information in the online area through step S112, the user of the investor terminal 400 is When it is decided to perform funding, the user of the investor terminal 400 may transmit a funding request for specific digital content and funding information to the crowdfunding server 100 through the online area (S114). Accordingly, the user may select any one of at least one or more funding amounts included in the funding information in advance to transmit the funding request to the crowdfunding server 100 , and the funding request is sent to the crowdfunding server 100 . It may further include performing payment for the selected funding amount before being transmitted.

The crowdfunding server 100 that has received the funding request from the investor terminal 400 in step S114 performs a funding process based on the funding request. That is, the investor who has performed the funding related to the specific digital content is informed of the preset compensation details corresponding to the funding amount. Here, the compensation details include, for example, distribution details between interested parties for income such as royalties and sales commissions of digital content funded by the funding request. For example, the distribution details include a distribution ratio for each share of an investor in total income for a specific digital content, and a distribution ratio between investors, creators, and server operators.

When the funding process is completed, the crowdfunding server 100 is a user terminal based on a wired/wireless communication network environment that can be applied to the present invention to promote digital content that has been funded on a content sharing platform 200 such as YouTube. The promotion information for the digital content is posted in an online area accessible by (promoter terminal) (S116).

Here, the promotion information includes information related to the promotion of digital content, such as a promotion period and promotion compensation details. As an example of the promotion compensation details according to the present invention, it means the distribution ratio of the funding amount according to the degree (degree of exposure) that digital content is exposed to potential content consumers through the channel of the content sharing platform 200 . For example, when the content sharing platform 200 is YouTube, the exposure degree means the number of views of a video on which the digital content is uploaded. Accordingly, the distribution ratio represents the number of views of a specific YouTube as a percentage of the total number of views for the digital content.

As a result of considering at least one or more promotional information posted or recommended to the user (promoter or promoter) of the promoter terminal 400 through the step S116, the user of the promoter terminal 400 is When it is decided to perform the promotion, the user of the promoter terminal 400 performs 'promoter registration' for a specific digital content in the crowdfunding server 100 (S118). That is, the user of the promoter terminal 400 (hereinafter, abbreviated as 'promoter') selects the digital content to be promoted and personal user information (eg, name, address, phone number, resident registration number, gender, age) of the promoter , e-mail account information, deposit account information, etc.) to register as a promoter for a specific digital content (S150). Accordingly, the crowdfunding server 100 creates an internal account for the promoter, and stores the personal user information of the promoter in the account.

The promoter who has completed 'promoter registration' downloads the digital content to be promoted from the crowdfunding server 100 and stores it in the promoter terminal 300 (S120). The promoter, who has completed the download of the digital content, uploads the corresponding digital content to the sharing channel (ie, YouTube) on the content sharing platform 200 operated by it (S122), and sends the shared channel address thus uploaded to the crowdfunding server ( 100) (S124). For example, when a platform to share digital content is YouTube, the channel address means a channel address in YouTube where digital content is uploaded.

As the digital content is uploaded on the content sharing platform 200 by the promoter in this way, potential content consumers can access the digital content by visiting or following a corresponding channel of the content sharing platform 200 . Accordingly, the digital content is widely distributed and promoted through a large number of potential consumers of content.

On the other hand, when the promotion period of the digital content being promoted is over, the crowdfunding server 100 notifies the at least one or more promoters of the end of the promotion (S126). For example, the crowdfunding server 100 notifies the at least one promoter terminal 300 registered as a promoter that the promotion period of the digital content has ended by using an instant message, e-mail, app push, etc., Requests to register the number of views of YouTube channels where digital content is uploaded.

Accordingly, at least one promoter identifies the number of views of the YouTube channel on which the digital content is uploaded to the content sharing platform 200 , and inputs the number of views to the crowdfunding server 100 ( S128 ).

The verification unit or server manager of the crowdfunding server 100 receiving the number of views of the YouTube channel on which the digital content is uploaded from the at least one promoter visits the YouTube channel on which the digital content is uploaded and automatically or After manually verifying, a promotion compensation amount of a specific promoter is calculated according to the following equation (S130).

× 펀딩 금액Promotion Reward =

× Funding amount

where H1 is the number of views of the first YouTube channel, H2 is the number of views of the second YouTube channel, Hn is the number of views of the nth YouTube channel, Hi is the number of views of the i-th YouTube channel, i is a natural number between 1 and n, n is a specific digital content The number of all YouTube channels registered for

For example, if the entire crowdfunding amount for a specific digital content is set as the promotional cost, the funding amount for the song content “A” is 100 million won, and 10 YouTube channels with a total of 10 promotional YouTube channels registered If the total number of views is 100,000, and the YouTube channel views of a specific promoter “Gildong Hong” are registered as 10,000, the promotion compensation amount of the promoter “Gildong Hong” is calculated as 10 million won according to the above equation.

In step S130, the server administrator directly visits the YouTube channel address to which the digital content is uploaded and manually verifies the truth of the input number of views, or the verification unit of the crowdfunding server 100 collects the digital content from the promoter's account. may find the uploaded YouTube channel address and automatically verify the truth of the input views by visiting the YouTube channel address.

On the other hand, in step S130, when the calculation of the promotion compensation amount is completed, the crowdfunding server 100 guides the promotion compensation amount calculated by the above formula to each promoter terminal 300, and the deposit account of each promoter to deposit the promotional compensation amount (S132).

<Example 2>

Hereinafter, a digital content promotion method based on crowdfunding according to a second preferred embodiment of the present invention will be described using the process flow chart of FIG. 5 .

In the method of this embodiment, when an observer of the crowdfunding server 100 ends the promotion period, it automatically accesses the YouTube channel to which the digital content is uploaded and scrapes the number of views of the YouTube channel. is the same as the process of Therefore, reference is made to the above embodiment 1 for steps of the same process.

First, the process of steps S210 to S224 of this embodiment is completely the same as the process of steps S110 through S124 of the first embodiment.

In the step S224, as the digital content is uploaded on the content sharing platform 200 by the promoter, potential content consumers access the digital content by visiting or following the corresponding channel of the content sharing platform 200. do. Accordingly, the digital content is widely distributed and promoted through a large number of potential consumers of content.

On the other hand, the observer of the crowdfunding server 100 checks whether the promotion period of the digital content being promoted is over (S226). In this case, when the promotion period ends, the observer detects all YouTube channel addresses to which the digital content has been uploaded from the accounts of all promoters of the digital content for which the promotion period has ended.

The observer automatically data scrapes the number of views by accessing the YouTube channel based on the detected YouTube channel address (S228).

The crowdfunding server 100, having received the number of views of the content sharing channel scraped by the observer, calculates a promotion compensation amount of a specific promoter according to the following equation (S230).

× 펀딩 금액Promotion Reward =

× Funding amount

where H1 is the number of views of the first content sharing channel, H2 is the number of views of the second content sharing channel, Hn is the number of views of the nth content sharing channel, Hi is the number of views of the i-th content sharing channel, i is a natural number between 1 and n, n is the number of all content sharing channels registered for a specific digital content.

In step S230, when the calculation of the promotion compensation amount is completed, the crowdfunding server 100 guides the promotion compensation amount calculated by the above formula to each promoter terminal 300, and transfers the promotion compensation amount to the deposit account of each promoter. Deposit the promotional compensation amount (S232).

Through the processes of the first and second embodiments, the digital content is widely known to the general public, so that the royalty income for the digital content can be maximized. Accordingly, it is possible to provide sufficient compensation for the effort of the creator (or the agency) of the digital content and the risk of the investors participating in the crowdfunding.

As described above, according to the present invention, digital content that is not widely known to the general public can be widely known in a short time by inducing voluntary promotion by influencers of the SNS system having many followers or subscribers. Therefore, by activating the initial marketing of digital content, it is possible to prevent the president of excellent digital content and to secure a distribution channel for new digital content, thereby increasing content sales such as royalties. As a result, creators and investors who participated in crowdfunding, operators who operate this crowdfunding, and promoters who participated in the promotion of digital content can obtain meaningful profits.

In addition, by setting the investment raised through crowdfunding as a PR cost for influencers, evaluating the influencer's PR capabilities for digital content, and distributing the investment, it can cause strong motivation for influencers. .

In addition, in addition to the advertising revenue of the SNS system itself, the influencers can receive the investment collected through the crowdfunding as a separate promotional compensation amount, thereby providing a new revenue source to the creative industry.

In the above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited thereto and will be described below with the technical idea of the present invention by those of ordinary skill in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims.

100: crowdfunding server, 110: funding module, 112: content register, 114: investment attraction unit, 116: funding processing unit, 118: investment settlement unit, 120: promotion module, 122: promotion register, 124: promotion processing unit, 126: verification Part, 128: compensation unit, 130: observer, 140: input device, 150: output device, 160: CPU, 162: ALU, 164: register, 166: controller, 170: database, 172: main memory, 174: auxiliary memory , 200: content sharing platform, 300: promoter terminal, 400: investor terminal, 500: creator terminal

Claims (10)

A method comprising a user terminal such as a promoter terminal, an investor terminal, and a creator terminal, and a crowdfunding server connected through a wired or wireless communication network to enable information communication with the user terminal,
a first step of forming a crowd fund for the digital content by receiving crowdfunding from a plurality of the investor terminals for the digital content registered from the creator terminal;
a second step of recruiting at least one promoter for the digital content for promotion of the digital content on a digital sharing platform such as YouTube;
a third step of receiving, from the at least one promoter, a sharing channel address of the digital sharing platform that uploads and promotes the digital content;
a fourth step of obtaining the number of views of each of the shared channels according to the end of a predetermined promotion period;
and a fifth step of distributing the funding amount of the crowd fund to the at least one promoter according to the ratio of the number of views. The method of claim 1, wherein in the fifth step,
A digital content promotion method based on crowdfunding, characterized in that the distribution amount of the funding amount for each of the promoters is determined according to the following equation.
Distribution of funding amount =

× Funding amount
H1 is the number of views of the first shared channel, H2 is the number of views of the second shared channel, Hn is the number of views of the nth shared channel, Hi is the number of views of the i-th shared channel, i is a natural number between 1 and n, n is the number of views of the digital content It is the number of all shared channels registered for The method according to claim 1 or 2, wherein the fourth step is again
a step 4-1 of notifying the end of the promotion period to the at least one or more promoters as the promotion period ends;
A digital content promotion method based on crowdfunding comprising a; step 4-2 of receiving the number of views of the shared channel from the at least one or more promoters. The method of claim 3, wherein the fourth step is
Crowdfunding further comprising a 4-3 step of visiting the shared channel to detect the number of hits data, and verifying whether the number of hits is matched by comparing the detected number of hits with the number of hits input in the step 4-2 digital content promotion method based on The method according to claim 1 or 2, wherein the fourth step is again
a 4-1 step of checking whether the promotion period has ended;
and a (4-2) step of accessing the shared channel address and scraping the hit data of the shared channel as the promotion period ends. A device for promoting the digital content based on the crowd fund created for the digital content,
a memory storing at least one or more program modules; and
a processor executing the one or more program modules stored in the memory;
The program module is
a funding module for forming a crowdfund for the digital content by receiving crowdfunding from a plurality of the investor terminals for the digital content registered from the creator terminal;
A promotion register for recruiting at least one or more promoters for the digital content for promotion of the digital content on a digital sharing platform such as YouTube, and the digital sharing that uploads and promotes the digital content from the at least one or more promoters A promotion processing unit that receives the shared channel address of the platform and obtains the number of views of each of the shared channels as the predetermined promotion period ends, and the funding amount of the crowd fund to the at least one promoter according to the ratio of the number of views Crowdfunding-based digital content promotion device comprising a; promotion module including a compensation unit for distributing. The method of claim 6, wherein the compensation unit,
A digital content promotion device based on crowdfunding, characterized in that the distribution amount of the funding amount for each of the promoters is determined according to the following equation.
Distribution of funding amount =

× Funding amount
H1 is the number of views of the first shared channel, H2 is the number of views of the second shared channel, Hn is the number of views of the nth shared channel, Hi is the number of views of the i-th shared channel, i is a natural number between 1 and n, n is the number of views of the digital content The number of all shared channels registered for According to claim 6 or 7, wherein the promotion processing unit,
As the promotion period ends, notifying the end of the promotion period to the at least one or more promoters, and receiving the number of views of the shared channel from the at least one or more promoters. The method of claim 8, wherein the promotion module,
The device for promoting digital content based on crowdfunding further comprises a verification unit that visits the shared channel to detect the number of views data, and compares the detected number of views with the input number of views to verify whether they match. According to claim 6 or 7, wherein the promotion module,
Checking whether the promotion period has expired,
As the promotion period ends, the device for promoting digital content based on crowdfunding further comprises an observer for accessing the shared channel address and scraping the hit data of the shared channel.

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