CN102006522A - Advertisement scheduling method and system - Google Patents

Advertisement scheduling method and system Download PDF

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Publication number
CN102006522A
CN102006522A CN 201010532025 CN201010532025A CN102006522A CN 102006522 A CN102006522 A CN 102006522A CN 201010532025 CN201010532025 CN 201010532025 CN 201010532025 A CN201010532025 A CN 201010532025A CN 102006522 A CN102006522 A CN 102006522A
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waiting
bit array
advertisement
information
key element
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CN102006522B (en
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邹永远
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Dragon View Media Co.,Ltd.
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Shenzhen Coship Electronics Co Ltd
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Abstract

The invention discloses an advertisement scheduling method, which comprises the following steps of: acquiring scheduling information including scheduling elements and/or materials submitted by a user; establishing a corresponding bit array according to the scheduling elements; comparing the established bit array with a bit array corresponding to the scheduling elements stored by the system and detecting whether the scheduling is conflicted or not; and adding the scheduling information if the conflict does not exist, and updating the scheduling information of the system. The invention also discloses an advertisement scheduling system. The advertisement scheduling method and system can effectively detect the conflict of the advertisement scheduling.

Description

The Advertisement arrangement method and system
Technical field
The present invention relates to be applied to electronic program guides (Electronic Program Guide, technical field of advertisement EPG), particularly a kind of Advertisement arrangement method and system that can detect the Advertisement arrangement conflict.
Background technology
In the EPG ad system, require at same channel, same position, the same time can only advertisement of layout.When so each new advertisement of layout entered system, new Advertisement arrangement and original Advertisement arrangement of setting all may clash and cause the system data disorder.
If on May 1st, 2010 between 31 days Mays in 2010, the 6:00 to 8:00 of every day, when watching the CCTV-1 channel, the advertisement of China Mobile is broadcast in No. 1 position.So on May 1st, 2010 between 31 days Mays in 2010, the 6:00 to 8:00 of every day, 18:00 to 20:00, when watching the CCTV-1 channel, No. 1 other advertisements can not be broadcast again in the position.
When other condition is identical, can add advertisement No. 2 positions, also can on June 1st, 2010 between 30 days June in 2010, the 6:00 to 8:00 of every day, 18:00 to 20:00 adds advertisement No. 1 position, can also broadcast other advertisements or the like No. 1 position when watching CCTV-2.
As mentioned above, the EPG ad system needs an Advertisement arrangement collision detection mechanism, and the advertisement that enters as the user has when conflict with other Advertisement arrangements, reminds the user to carry out correct operation.
The definition of Advertisement arrangement: an Advertisement arrangement is made up of 4 key elements, and channel description, location expression, time description, ad material are described.The thing that the waiting collision detection will be done is exactly to exist a plurality of channels, position, time three key elements that the waiting of common factor is all arranged in the assurance system.
Another kind of solution is in the prior art: during the new Advertisement arrangement of one of every interpolation, system with add each Advertisement arrangement before and compare, see whether there is conflict.If conflict then point out user's waiting failure, the user reselects each key element of waiting.Its shortcoming is: use this scheme ad system that the collision detection ability is arranged, can prevent that the user from makeing mistakes, the waiting data that can not get muddled in the system, but along with increasing of ad system waiting, each waiting that add the back all need with system in the waiting that exists relatively, performance form smoke into smother, user experience is worse and worse.Reach capacity at last, cause database time-out etc. unusual, system is cisco unity malfunction again.
Suppose that a radio and TV operator has runed 200 channels, have 30 advertisement positions can use system in the EPG menu
The time granularity of middle waiting is 1 minute (being to be one minute the waiting shortest time).To per hour different advertisement of layout of each position of each channel in a year, the number of waiting is 200 * 30 * 24 * 365=52560000, has reached the data of millions so, and performance pressure is well imagined.
Summary of the invention
In order to solve the technical problem of prior art, be necessary to provide a kind of correctness that can guarantee ad system waiting data, guarantee that again the ad system performance meets the demands, guarantee that also the user obtains the Advertisement arrangement method and system than higher user experience.
The present invention solves the technical scheme that existing technical problem adopts: a kind of Advertisement arrangement method, obtain the waiting information that comprises waiting key element and/or material that the user submits to; Set up corresponding bit array according to described waiting key element; With comparing that the bit array of described foundation and system have stored, detect waiting and whether conflict with the corresponding bit array of described waiting key element; If there is not conflict, then add this waiting information, and update system waiting information.
In the Advertisement arrangement method of the present invention, described waiting key element comprises advertisement broadcasting channel descriptor, advertisement play position descriptor, advertisement reproduction time descriptor.
In the Advertisement arrangement method of the present invention, described bit array corresponding one with by channel information, positional information, the key value that annual from date or time are formed; Whether each numerical value of described bit array represents each minute of waiting time occupied.
In the Advertisement arrangement method of the present invention, the step whether described detection waiting conflicts comprises carries out the logical AND operation with each numerical value of the bit array of above-mentioned foundation and system numerical value with the relevant position corresponding bit array of described waiting key element that stored, detects waiting according to result of calculation and whether has conflict.
In the Advertisement arrangement method of the present invention, the step of described update system waiting information comprises that the numerical value of relevant position of the bit array of that system has been stored and each the numerical value corresponding bit array of described waiting key element and described foundation carries out the logic OR operation.
In the Advertisement arrangement method of the present invention, after the step whether described detection waiting conflicts, also comprise step:, then return and resubmit the waiting key element if there is conflict.
In the Advertisement arrangement method of the present invention, after setting up corresponding bit array according to described waiting key element, described step comprises also that step deletes described waiting information.
In the Advertisement arrangement method of the present invention, the step of the described waiting information of described deletion specifically comprises: each numerical value with the corresponding bit array of described waiting key element of having stored with system after the bit array negate of waiting information that will be to be deleted carries out the logical operation; Delete described waiting information.
Another technical scheme that the present invention adopts is: a kind of Advertisement arrangement system, it comprises waiting administration module and time statistical module, whether described time statistical module is used to detect the waiting of advertisement and conflicts, and the waiting administration module is used for setting, adding Advertisement arrangement information.
In the Advertisement arrangement of the present invention system, the waiting administration module obtains the waiting information that comprises waiting key element and/or material of user's submission and sets up corresponding bit array according to described waiting key element, according to the testing result of time statistical module, add the waiting information of user's appointment; Whether the time statistical module detects comparing with the corresponding bit array of described waiting key element that the bit array of described foundation and system have stored waiting and conflicts, and returns testing result to the waiting administration module.
In the Advertisement arrangement of the present invention system, each numerical value with the corresponding bit array of described waiting key element that the time statistical module has been stored each numerical value and the system of the bit array of above-mentioned foundation carries out the logical AND operation, detects waiting according to result of calculation and whether has conflict.
In the Advertisement arrangement of the present invention system, described waiting administration module also is used to delete the waiting information of user's appointment.
In the Advertisement arrangement of the present invention system, described waiting administration module obtains the user delete the waiting information instruction after, send the bit array of deletion waiting information instruction and waiting information to be deleted to the time statistical module, the operating result of acquisition time statistical module, the waiting information of deletion user appointment; The time statistical module will be to be deleted the bit array negate of waiting information after and each numerical value of having stored of system with the corresponding bit array of described waiting key element carry out the logical operation, to waiting administration module return result.
Compared to prior art, Advertisement arrangement method and system of the present invention are utilized waiting administration module and time statistical module that waiting information is generated corresponding bit array and are carried out the operation of logical operation.The time bit array of new waiting can judge with the time bit array logical operation of time statistical module counts and conflict that the logical "or" operation can be reflected to the temporal information of new waiting and add up in the bit array.In addition, Advertisement arrangement method of the present invention and system thereof are owing to each add new waiting and only need carry out once relatively getting final product with the bit array of corresponding channel position in the waiting statistical module, each waiting that does not need to circulate and exist in the comparison system has significantly reduced amount of calculation.And, can improve advertisement collision detection performance greatly because computer processor bit arithmetic speed can be finished with hardware.Advertisement arrangement method of the present invention and system thereof finish the waiting collision detection by the mode of waiting time statistical module bit array, improved the performance of collision detection greatly, because the consistency of channel and position, the time of Advertisement arrangement collision detection acquires a certain degree and just can not increase with the waiting number again.Improved user experience greatly.
Description of drawings
Fig. 1 is an Advertisement arrangement key element schematic diagram.
Fig. 2 is an EPG ad system location advertising schematic diagram.
Fig. 3 is the structural representation of Advertisement arrangement of the present invention system.
Fig. 4 is the schematic flow sheet of Advertisement arrangement method one better embodiment of the present invention.
Embodiment
Be described in further detail below in conjunction with accompanying drawing and embodiments of the present invention.According to of the functional description of claims corresponding modify to each module in method step and the system.
See also Fig. 1, a complete Advertisement arrangement is made up of waiting key element and material, and the waiting key element comprises advertisement broadcasting channel descriptor, advertisement play position descriptor, advertisement reproduction time descriptor; Material comprises the ad material descriptor.The thing that the waiting collision detection will be done is exactly to exist a plurality of channels, position, time three key elements that the waiting of common factor is all arranged in the assurance system.Seeing also Fig. 2, is EPG ad system location advertising schematic diagram.As shown in Figure 2, demonstration comprises location advertising 1, location advertising 2 12 and channel list 13 on the screen 10.In the EPG ad system, require at same channel, same position, the same time can only advertisement of layout.When so each new advertisement of layout entered system, the advertisement that layout enters system before just must contrasting saw whether exist and the afoul advertisement of current layout.When the advertisement that enters has when conflict with predefined Advertisement arrangement, remind the user to change the waiting operation.
The Advertisement arrangement system of the embodiment of the invention comprises waiting administration module and time statistical module.Whether described time statistical module is used to detect the waiting of advertisement and conflicts, and guarantees to have only correct waiting data just can add in the ad system.Advertisement arrangement information is set, adds and deleted to the waiting administration module, and it can generate corresponding waiting information according to the waiting key element that the user sets, and adds or delete the waiting information of user's appointment.
The time statistical module can carry out logical operation with a series of bit array, each bit array corresponding one with by channel information, positional information, the key value (Key) that annual from date or time are formed, can navigate to this bit array by this Key, whether each numerical value in the bit array represents a minute in a year occupied, and 1 expression is occupied, and 0 expression is idle, the length of bit array is the number of minutes in 1 year, as shown in Table 1 and Table 2.
Table 1:
Sequence number Key Bit array
1 S1P120090101 1111110000000000001111111100000000001111111111110011110…
2 S1P220090101 0001100000011110000000011000000011100000000000010000100…
3 S1P320090101 0000001111111100000000000000111111000000000000000000000…
4 S2P120090101 1111110000000000001111111100000000001111111111110011110…
5 S2P220090101 0001100000011110000000011000000011100000000000010000100…
6 S2P320090101 0000001111111100000000000000111111000000000000000000000…
7 S3P120090101 1111110000000000001111111100000000001111111111110011110…
8 S3P220090101 0001100000011110000000011000000011100000000000010000100…
9 S3P320090101 0000001111111100000000000000111111000000000000000000000…
Table 1 waiting bit array signal in 2009
Table 2:
Sequence number Key Bit array
1 S1P120100101 1111110000000000001111111100000000001111111111110011110…
2 S1P220100101 0001100000011110000000011000000011100000000000010000100…
3 S1P320100101 0000001111111100000000000000111111000000000000000000000…
4 S2P120100101 1111110000000000001111111100000000001111111111110011110…
5 S2P220100101 0001100000011110000000011000000011100000000000010000100…
6 S2P320100101 0000001111111100000000000000111111000000000000000000000…
7 S3P120100101 1111110000000000001111111100000000001111111111110011110…
8 S3P220100101 0001100000011110000000011000000011100000000000010000100…
9 S3P320100101 0000001111111100000000000000111111000000000000000000000…
Table 2 waiting bit array signal in 2010
Wherein, Sn represents certain channel, and Pn represents certain location advertising, 20090101 from date January 1 of representing 2009.First first minute of representing on January 1st, 2009 of bit array, second second minute of representing the corresponding date, and the like, n is a natural number.
In the present embodiment, above-mentioned data can be kept at as in the memory of disk and form database, wherein, represent that 1 year shared disk space in needed position is about 1.25M.State when described time statistical module starts at every turn and the state when withdrawing from last time are consistent.
For the P1 advertisement position of channel S1, there was not the waiting of the P1 advertisement position of any channel S1 in 2009 in the ad system if be ranked in advance, then Key is that all positions of bit array of S1P120090101 are 0.Otherwise the position of the time of corresponding waiting is 1.
Seeing also Fig. 3, is the structural representation of Advertisement arrangement of the present invention system.Advertisement arrangement of the present invention system comprises waiting administration module and time statistical module.Whether the time statistical module is used to detect the waiting of advertisement and conflicts, and the waiting administration module is used for setting, adding Advertisement arrangement information.
Wherein, the waiting administration module obtains the waiting information that comprises waiting key element and/or material of user's submission and sets up corresponding bit array according to described waiting key element, according to the testing result of time statistical module, adds the waiting information of user's appointment.
Whether the time statistical module detects comparing with the corresponding bit array of described waiting key element that the bit array of described foundation and system have stored waiting and conflicts, and returns testing result to the waiting administration module.Particularly, each numerical value with the corresponding bit array of described waiting key element that described time statistical module has been stored each numerical value and the system of the bit array of above-mentioned foundation carries out the logical AND operation, detects waiting according to result of calculation and whether has conflict.
The waiting administration module obtains the user delete the waiting information instruction after, send the bit array of deletion waiting information instruction and waiting information to be deleted, the operating result of acquisition time statistical module, the waiting information of deletion user appointment to the time statistical module; The time statistical module will be to be deleted the bit array negate of waiting information after and each numerical value of having stored of system with the corresponding bit array of described waiting key element carry out the logical operation, to waiting administration module return result.
Seeing also Fig. 4, is the schematic flow sheet of Advertisement arrangement method one better embodiment of the present invention.Described Advertisement arrangement method comprises:
Step 101, time statistical module initialization.After the time statistical module initialization, the state when keeping withdrawing from last time.
Step 102 is obtained the waiting information that comprises waiting key element and/or material that the user submits to.The user selectes channel, position, time and/or material, and is submitted to the waiting administration module.
Step 103 is set up corresponding bit array according to described waiting key element.The waiting administration module is set up corresponding bit array according to selected waiting key element, and bit array is corresponding with each minute of waiting time.
Whether step 104 with comparing with the corresponding bit array of described waiting key element that the bit array of described foundation and system have stored, detects waiting and conflicts.Whether time statistical module detecting position array conflicts with predetermined waiting.Use the bit array of the relevant position in above-mentioned bit array and the time statistical module to carry out the logical operation, have conflict, return step 102 if result 1 number, is then represented corresponding bit array greater than 0 number; If all bit data are not conflicted, then carry out step 105.
Step 105 if there is not conflict, then stores this waiting information.The waiting administration module will comprise that the waiting information of channel, position, time, bit array etc. is stored in the database.
Step 106 is upgraded waiting information.Time statistical module updated space array, the bit data of predetermined waiting data and bit array relevant position is carried out the logical "or" operation in the time statistical module, thereby finishes the renewal of Advertisement arrangement.
If the P1 advertisement position to channel S1 adds a new Advertisement arrangement, the time of this waiting layout is 2009 01 month 0: 0: 0 on the 01st to 2009 01 month 0: 0: 3 on the 01st, to bit array in 2009 of P1 advertisement position structure of channel S1, preceding 3 of bit array is 1 so.It is the logical operation of the bit array of S1P120090101 that allocating time statistical module then, this module are finished the Key that has stored in the bit array of this waiting and the system.
If new waiting of adding the time span year, then need to construct the bit array of each year that waiting strides and carry out logical with the time statistical module and operate and judge and conflict.If the result includes 1 position, conflict has been described, can not add, otherwise can add, add successfully the back and bit array and statistics are carried out or operate.
In other execution modes of Advertisement arrangement method of the present invention, also comprise deletion waiting information, it specifically comprises:
The user selects waiting to be deleted by the waiting administration module;
Structure waits to delete the bit array of waiting;
Deletion waiting time bit data information;
The time statistical module will be waited to delete after the bit array negate of waiting and the bit data of corresponding channel position is carried out the logical operation;
The waiting administration module is deleted corresponding waiting information.
Compared to prior art, Advertisement arrangement method of the present invention and system thereof utilize waiting administration module and time statistical module that waiting information is generated corresponding bit array and carries out logical operation.The time bit array of new waiting can judge by the logical operating result with the time bit array of time statistical module counts and conflict that the logical "or" operation can be reflected to the temporal information of new waiting and add up in the bit array.The present invention is owing to each add new waiting and only need carry out once relatively getting final product with the bit array of corresponding channel position in the waiting statistical module, and each waiting that exists in the comparison system that do not need to circulate has significantly reduced amount of calculation.And, improve advertisement collision detection performance greatly because computer processor bit arithmetic speed can be finished with hardware.
Advertisement arrangement method of the present invention and system thereof finish the waiting collision detection by the mode of waiting time statistical module bit array, improved the performance of collision detection greatly, because the consistency of channel and position, the time of Advertisement arrangement collision detection acquires a certain degree and just can not increase with the waiting number again.Improved user experience greatly.
Above content be in conjunction with concrete preferred implementation to further describing that the present invention did, can not assert that concrete enforcement of the present invention is confined to these explanations.For the general technical staff of the technical field of the invention, without departing from the inventive concept of the premise, can also make some simple deduction or replace, all should be considered as belonging to protection scope of the present invention.

Claims (13)

1. Advertisement arrangement method comprises:
Obtain the waiting information that comprises waiting key element and/or material that the user submits to;
Set up corresponding bit array according to described waiting key element;
With comparing that the bit array of described foundation and system have stored, detect waiting and whether conflict with the corresponding bit array of described waiting key element;
If there is not conflict, then add this waiting information, and update system waiting information.
2. Advertisement arrangement method according to claim 1 is characterized in that: described waiting key element comprises advertisement broadcasting channel descriptor, advertisement play position descriptor, advertisement reproduction time descriptor.
3. Advertisement arrangement method according to claim 2 is characterized in that: described bit array corresponding one with by channel information, positional information, the key value that annual from date or time are formed; Whether each numerical value of described bit array represents each minute of waiting time occupied.
4. Advertisement arrangement method according to claim 3, it is characterized in that: the step whether described detection waiting conflicts comprises carries out the logical AND operation with each numerical value of the bit array of above-mentioned foundation and system numerical value with the relevant position corresponding bit array of described waiting key element that stored, detects waiting according to result of calculation and whether has conflict.
5. Advertisement arrangement method according to claim 4 is characterized in that: the step of described update system waiting information comprises that the numerical value of relevant position of the bit array of that system has been stored and each the numerical value corresponding bit array of described waiting key element and described foundation carries out the logic OR operation.
6. Advertisement arrangement method according to claim 1 is characterized in that: also comprise step after the step whether described detection waiting conflicts: if there is conflict, then returns and resubmit the waiting key element.
7. Advertisement arrangement method according to claim 1 is characterized in that: comprise also that after described step is set up corresponding bit array according to described waiting key element step deletes described waiting information.
8. Advertisement arrangement method according to claim 7 is characterized in that: the step of the described waiting information of described deletion specifically comprises: each numerical value with the corresponding bit array of described waiting key element of having stored with system after the bit array negate of waiting information that will be to be deleted carries out the logical operation; Delete described waiting information.
9. Advertisement arrangement system is characterized in that: comprise waiting administration module and time statistical module, whether described time statistical module is used to detect the waiting of advertisement and conflicts, and the waiting administration module is used for setting, adding Advertisement arrangement information.
10. Advertisement arrangement according to claim 9 system, it is characterized in that: the waiting administration module obtains the waiting information that comprises waiting key element and/or material of user's submission and sets up corresponding bit array according to described waiting key element, according to the testing result of time statistical module, add the waiting information of user's appointment; Whether the time statistical module detects comparing with the corresponding bit array of described waiting key element that the bit array of described foundation and system have stored waiting and conflicts, and returns testing result to the waiting administration module.
11. Advertisement arrangement according to claim 9 system, it is characterized in that: each numerical value with the corresponding bit array of described waiting key element that described time statistical module has been stored each numerical value and the system of the bit array of above-mentioned foundation carries out the logical AND operation, detects waiting according to result of calculation and whether has conflict.
12. according to claim 10 or 11 described Advertisement arrangement systems, it is characterized in that: described waiting administration module also is used to delete the waiting information of user's appointment.
13. Advertisement arrangement according to claim 12 system, it is characterized in that: described waiting administration module obtains the user delete the waiting information instruction after, send the bit array of deletion waiting information instruction and waiting information to be deleted to the time statistical module, the operating result of acquisition time statistical module, the waiting information of deletion user appointment; The time statistical module will be to be deleted the bit array negate of waiting information after and each numerical value of having stored of system with the corresponding bit array of described waiting key element carry out the logical operation, to waiting administration module return result.
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CN105323642A (en) * 2014-07-30 2016-02-10 Tcl集团股份有限公司 Advertisement playing method, device and system
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CN107580240B (en) * 2017-09-12 2019-06-28 中广热点云科技有限公司 A kind of efficient Advertisement arrangement method and system
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CN114445100A (en) * 2020-10-30 2022-05-06 阿里巴巴集团控股有限公司 Advertisement scheduling method and device, electronic equipment and computer readable medium
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CN115423541A (en) * 2022-11-04 2022-12-02 深圳市易售科技有限公司 Automatic advertisement scheduling and delivering method, device, equipment and storage medium

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