CN105025336B - Intelligent advertisement visualizes scheduling method and system - Google Patents
Intelligent advertisement visualizes scheduling method and system Download PDFInfo
- Publication number
- CN105025336B CN105025336B CN201510378004.8A CN201510378004A CN105025336B CN 105025336 B CN105025336 B CN 105025336B CN 201510378004 A CN201510378004 A CN 201510378004A CN 105025336 B CN105025336 B CN 105025336B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- advertisement position
- visualizes
- intelligent
- module
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4583—Automatically resolving scheduling conflicts, e.g. when a recording by reservation has been programmed for two programs in the same time slot
Abstract
Intelligent advertisement visualizes scheduling method and system, method its comprise the following steps：Step S1：The advertisement related resource of several Broadcast Control platforms is obtained by procotol；And step S2：Go out the use state of the advertisement position by corresponding color marking according to the corresponding daily total input of each advertisement position, daily impressions and release time.The advertisement of different channels can be managed collectively by the present invention, and be distinguished by automatic identification judgement and color with intuitively visual display Advertisement arrangement.
Description
Technical field
The present invention relates to a kind of intelligent advertisement visualization scheduling method and systems.
Background technology
With the popularization of DTV and the diversified development of multi-screen interactive, intelligent accurate advertisement is due to covering EPG
Ad system, high definition interaction platform, IP video platforms, increment service system etc., are increasingly favored by radio and TV operator.
No matter in which advertising platform broadcasting advertisement, same channel, same position and same period can be only inserted into an advertisement
Information, therefore generally require to carry out waiting management by Advertising Management System, to prevent advertisement insertion conflict.Existing advertising management
System is researched and developed generally be directed to a certain particular platform, for example, existing EPG Advertisement arrangements system, however, it cannot be cross-platform
Management, and some major companies generally require to carry out dispensing advertisement for multiple platforms such as IP video platforms, broadcasting and TV TV platform etc.,
Multiple ad systems need to be so managed simultaneously, it is time-consuming and laborious, and user can not be managed collectively all advertisements by same interface
Channel is launched, visualization is poor.
In addition, existing Advertising Management System mainly enumerates Advertisement arrangement information by simple list, user often needs
To check the service condition for judging advertisement position, not enough directly perceivedization one by one according to horizontal bar element such as channel, position or period.
The content of the invention
In view of the deficiencies of the prior art, the present invention intends to a kind of intelligent advertisement for solving above-mentioned technical problem is provided can
Depending on changing scheduling method and system.
To achieve the above object, the present invention adopts the following technical scheme that：
A kind of intelligent advertisement visualizes scheduling method, comprises the following steps：
Step S1：The advertisement related resource of several Broadcast Control platforms is obtained by procotol；And
Step S2：Phase is passed through according to the corresponding daily total input of each advertisement position, daily impressions and release time
The color marking answered goes out the use state of the advertisement position.
Preferably, step S2 includes following sub-step：
Step S21：The advertisement position is judged with the presence or absence of advertisement, if it is not, performing S22 in step；If so, perform step S23；
Step S22：The advertisement position is denoted as by idle state by corresponding color；
Step S23：The current total input Z1 of the advertisement position is obtained according to the release time of the advertisement position；
Step S24：Injected volume median K is obtained according to formula K=[(N*T)+Z1)]/2, wherein, N is represented to be launched daily
Number, T represent the release time；
Step S25：Judge whether injected volume median is less than daily total input, if so, performing step S26；If it is not, it holds
Row step S27；
Step S26：The advertisement position is denoted as by complementary state by corresponding color；And
Step S27：The advertisement position is denoted as taking state by corresponding color.
Preferably, this method further includes step S3：It is indicated and specified extensively by corresponding color according to the instruction of external priority grade
Accuse the priority level of position.
Preferably, this method further includes step S4：It is arrived according to the priority level of advertisement position, period, position and channel detection
There are corresponding prompting is made during contention situation for advertisement position.
Preferably, this method further includes step S5：Budget or index are launched by each Broadcast Control according to pre-set advertisement
Generation chart is launched in the advertisement of platform.
A kind of intelligent advertisement visualizes waiting system, including source obtaining module, waiting management module and display module；
Source obtaining module is used to obtain the advertisement related resource of several Broadcast Control platforms by procotol；
When waiting management module is used for according to the corresponding daily total input of each advertisement position, daily impressions and launches
Between corresponding color indicated to the use state of the advertisement position by display module
Preferably, waiting management module is for judging the advertisement position with the presence or absence of advertisement, if it is not, by display module to this
Advertisement position is denoted as representing the color of idle state；
If so, the current total input of the advertisement position is obtained according to the release time of the advertisement position, further according to formula K=
[(N*T)+Z1)]/2 obtain injected volume median K, wherein, N represents daily impressions, and T represents the release time；Judge to launch
Measure whether median is less than daily total input, if so, being denoted as representing complementary state to the advertisement position by display module
Color；If it is not, the advertisement position is denoted as by display module to represent the color for taking state.
Preferably, waiting management module is additionally operable to according to the instruction of external priority grade through the display module to given ad position
Priority level indicate corresponding color.
Preferably, the system further includes reminding module, waiting management module be additionally operable to the priority level according to advertisement position, when
There are make corresponding prompting by reminding module during contention situation to advertisement position for section, position and channel detection.
Preferably, waiting management module is additionally operable to show that Advertisement arrangement is believed by display module with calendar interface display pattern
Breath.
Beneficial effects of the present invention are at least as follows：
The advertisement of different channels can be managed collectively by the present invention, and be distinguished by automatic identification judgement and color with straight
See visual display Advertisement arrangement.
Description of the drawings
Fig. 1 is the broad flow diagram for the better embodiment that intelligent advertisement of the present invention visualizes scheduling method.
Fig. 2 is the modular structure schematic diagram for the better embodiment that intelligent advertisement of the present invention visualizes waiting system.
Specific embodiment
Below in conjunction with attached drawing and specific embodiment, the present invention is described further：
Fig. 1 is referred to, the present invention relates to a kind of intelligent advertisements to visualize scheduling method, and better embodiment includes following
Step：
Step S1：The advertisement related resource of several Broadcast Control platforms is obtained by procotol；
Wherein, several Broadcast Control platforms can be broadcasting and TV TV platform, Internet video platform etc.；
Advertisement related resource, which includes agreement, the contract information for playing period, channel, position and price, can also further wrap
User behavior analysis the information such as classification of user identifier, user and user's focus of attention etc. acquired in Broadcast Control platform are included, with convenient
User's precise positioning audience.
Procotol can be the agreements such as HTTP, FTP, TCP/IP.
In this way, the Advertisement arrangement of different Broadcast Control platforms can be managed concentratedly.
Step S2：Phase is passed through according to the corresponding daily total input of each advertisement position, daily impressions and release time
The color marking answered goes out the use state of the advertisement position, user to be facilitated to be visually known the service condition of a certain advertisement position.
Wherein, the use state of advertisement position can be idle, complementary or take that it is different that different use states corresponds to mark
Color.
Preferably, step S2 includes following sub-step：
Step S21：The advertisement position is judged with the presence or absence of advertisement, if it is not, performing S22 in step；If so, perform step S23；
Step S22：The advertisement position is denoted as by idle state by corresponding color.
Step S23：The current total input Z1 of the advertisement position is obtained according to the release time of the advertisement position；
Step S24：Injected volume median K is obtained according to formula K=[(N*T)+Z1)]/2, wherein, N is represented to be launched daily
Number, T represent the release time；
Step S25：Judge whether injected volume median is less than daily total input, if so, performing step S26；If it is not, it holds
Row step S27；
Step S26：The advertisement position is denoted as by complementary state by corresponding color.
Step S27：The advertisement position is denoted as taking state by corresponding color.
For example, the daily plan total input of advertisement position M be 500, dispensings date T is 2015-06-09 to 2015-06-
10 number of days are 2 days, and daily impressions N is 100, then when [(100*2)+Z1)]/2 are less than 500, which is complementary shape
State.Otherwise, then to take state.
In this way, can automatic identification advertisement position use state, and pass through different colours and indicate use state, user is to each
The situation of advertisement position is very clear.
In the present embodiment, this method further includes step S3：It is instructed according to external priority grade and finger is indicated by corresponding color
Determine the priority level of advertisement position；When specifically used, external priority grade instruction can be clicked on preset options as promptly, solely by user
It accounts for, standard or acquiescence are initiated.
Preferably, this method further includes step S4：It is arrived according to the priority level of advertisement position, period, position and channel detection
There are corresponding prompting is made during contention situation for advertisement position.
For example, a certain advertisement position is set in advance as monopolizing, if then identical with position or there are have during intersection in channel, period
Current ad is inserted into other advertisements, then is judged to conflicting.
Preferably, this method shows Advertisement arrangement information by calendar interface display pattern；Each waiting information may include
The details such as project name, upper periodical time, lower periodical time, material time, payment time, Payment Amount.Under calendar mode
Advertisement arrangement visualization higher, it is very clear.
Preferably, this method further includes step S5：Budget or index are launched by each Broadcast Control according to pre-set advertisement
Generation chart is launched in the advertisement of platform, so that user intuitively understands advertising budget planning situation.
Referring to Fig. 2, the invention further relates to a kind of intelligent advertisements to visualize waiting system, and better embodiment includes resource
Acquisition module, waiting management module and display module；
Source obtaining module is used to obtain the advertisement related resource of several Broadcast Control platforms by procotol；Wherein, advertisement
Related resource, which includes agreement, the contract information for playing period, channel, position and price, can also further comprise Broadcast Control platform institute
The user behavior analysis information of the acquisition such as classification of user identifier, user and user's focus of attention etc..
When waiting management module is used for according to the corresponding daily total input of each advertisement position, daily impressions and launches
Between corresponding color indicated to the use state of the advertisement position by display module.
Preferably, waiting management module is for judging the advertisement position with the presence or absence of advertisement, if it is not, by display module to this
Advertisement position is denoted as representing the color of idle state；
If so, the current total input of the advertisement position is obtained according to the release time of the advertisement position, further according to formula K=
[(N*T)+Z1)]/2 obtain injected volume median K, wherein, N represents daily impressions, and T represents the release time；Judge to launch
Measure whether median is less than daily total input, if so, being denoted as representing complementary state to the advertisement position by display module
Color；If it is not, the advertisement position is denoted as by display module to represent the color for taking state.
In the present embodiment, waiting management module is additionally operable to wide to specifying by the display module according to the instruction of external priority grade
The priority level for accusing position indicates corresponding color.
Preferably, the system further includes reminding module, waiting management module be additionally operable to the priority level according to advertisement position, when
There are make corresponding prompting by reminding module during contention situation to advertisement position for section, position and channel detection.
Preferably, waiting management module is additionally operable to show that Advertisement arrangement is believed by display module with calendar interface display pattern
Breath.
Preferably, waiting management module is additionally operable to launch budget according to pre-set advertisement or index puts down each Broadcast Control
The advertisement of platform is launched generates chart by display module.
For those skilled in the art, technical solution that can be as described above and design are made other each
Kind is corresponding to be changed and deforms, and all these change and deform the protection model that should all belong to the claims in the present invention
Within enclosing.
Claims (8)
1. a kind of intelligent advertisement visualizes scheduling method, it is characterised in that：It comprises the following steps：
Step S1：The advertisement related resource of several Broadcast Control platforms is obtained by procotol；And
Step S2：Passed through according to the corresponding daily total input of each advertisement position, daily impressions and release time corresponding
Color marking goes out the use state of the advertisement position；
Step S2 includes following sub-step：
Step S21：The advertisement position is judged with the presence or absence of advertisement, if it is not, performing step S22；If so, perform step S23；
Step S22：The advertisement position is denoted as by idle state by corresponding color；
Step S23：The current total input Z1 of the advertisement position is obtained according to the release time of the advertisement position；
Step S24：Injected volume median K is obtained according to formula K=[(N*T)+Z1)]/2, wherein, N represents daily impressions,
T represents the release time；
Step S25：Judge whether injected volume median is less than daily total input, if so, performing step S26；If it is not, perform step
Rapid S27；
Step S26：The advertisement position is denoted as by complementary state by corresponding color；And
Step S27：The advertisement position is denoted as taking state by corresponding color.
2. intelligent advertisement as described in claim 1 visualizes scheduling method, it is characterised in that：This method further includes step S3：
The priority level that given ad position is indicated by corresponding color is instructed according to external priority grade.
3. intelligent advertisement as claimed in claim 2 visualizes scheduling method, it is characterised in that：This method further includes step S4：
According to the priority level of advertisement position, period, position and channel detection to advertisement position, there are corresponding prompting is made during contention situation.
4. intelligent advertisement as described in claim 1 visualizes scheduling method, it is characterised in that：This method further includes step S5：
Budget or index are launched according to pre-set advertisement, generation chart is launched into the advertisement of each Broadcast Control platform.
5. a kind of intelligent advertisement visualizes waiting system, it is characterised in that：Including source obtaining module, waiting management module and show
Show module；
Source obtaining module is used to obtain the advertisement related resource of several Broadcast Control platforms by procotol；
Waiting management module is used to be led to according to the corresponding daily total input of each advertisement position, daily impressions and release time
It crosses display module and corresponding color is indicated to the use state of the advertisement position；
Waiting management module is for judging the advertisement position with the presence or absence of advertisement, if it is not, being indicated by display module to the advertisement position
To represent the color of idle state；
If so, the current total input Z1 of the advertisement position is obtained according to the release time of the advertisement position, further according to formula K=[(N*
T)+Z1)]/2 obtain injected volume median K, wherein, N represents daily impressions, and T represents the release time；Judge in injected volume
Between be worth whether be less than daily total input, if so, by display module to the advertisement position be denoted as represent complementary state color；
If it is not, the advertisement position is denoted as by display module to represent the color for taking state.
6. intelligent advertisement as claimed in claim 5 visualizes waiting system, it is characterised in that：Waiting management module is additionally operable to root
It is instructed according to external priority grade and corresponding color is indicated to the priority level of given ad position by the display module.
7. intelligent advertisement as claimed in claim 6 visualizes waiting system, it is characterised in that：The system further includes prompting mould
Block, waiting management module, which is additionally operable to be existed according to the priority level of advertisement position, period, position and channel detection to advertisement position, to conflict
Corresponding prompting is made by reminding module during situation.
8. intelligent advertisement as claimed in claim 5 visualizes waiting system, it is characterised in that：Waiting management module is additionally operable to lead to
It crosses display module and Advertisement arrangement information is shown with calendar interface display pattern.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510378004.8A CN105025336B (en) | 2015-06-30 | 2015-06-30 | Intelligent advertisement visualizes scheduling method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510378004.8A CN105025336B (en) | 2015-06-30 | 2015-06-30 | Intelligent advertisement visualizes scheduling method and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN105025336A CN105025336A (en) | 2015-11-04 |
| CN105025336B true CN105025336B (en) | 2018-05-29 |
Family
ID=54414984
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510378004.8A Expired - Fee Related CN105025336B (en) | 2015-06-30 | 2015-06-30 | Intelligent advertisement visualizes scheduling method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105025336B (en) |
Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106548371A (en) * | 2016-10-19 | 2017-03-29 | 天脉聚源（北京）科技有限公司 | A kind of advertisement placement method and device based on channel value |
| CN106779855A (en) * | 2016-12-22 | 2017-05-31 | 北京小度互娱科技有限公司 | Advertisement fill method and device |
| CN107580240B (en) * | 2017-09-12 | 2019-06-28 | 中广热点云科技有限公司 | A kind of efficient Advertisement arrangement method and system |
| CN110544134B (en) * | 2019-09-09 | 2024-03-19 | 腾讯科技（深圳）有限公司 | Resource processing method and device and computer storage medium |
| CN110673833B (en) * | 2019-09-23 | 2023-01-17 | 恩亿科(北京)数据科技有限公司 | Information management system for programmed advertisement putting and advertisement putting platform system |
| CN112381588A (en) * | 2020-12-02 | 2021-02-19 | 恩亿科(北京)数据科技有限公司 | Method, system, equipment and storage medium for generating universal advertisement automatic-delivery calendar |
| CN115018566B (en) * | 2022-08-09 | 2022-12-23 | 卓望数码技术（深圳）有限公司 | Advertisement putting method and device for cells in area |
| CN116188075B (en) * | 2023-04-21 | 2023-08-04 | 湖南众益文化传媒股份有限公司 | Advertisement interval playing method, system, readable storage medium and computer |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101431650A (en) * | 2007-11-09 | 2009-05-13 | 百视通网络电视技术发展有限责任公司 | Method and system for implementing IPTV interactive advertisement based on EPG |
| WO2010148210A2 (en) * | 2009-06-18 | 2010-12-23 | Microsoft Corporation | Controlling ad delivery to mobile clients |
| CN102006522A (en) * | 2010-11-04 | 2011-04-06 | 深圳市同洲电子股份有限公司 | Advertisement scheduling method and system |
| CN102542438A (en) * | 2011-12-31 | 2012-07-04 | 北京亿赞普网络技术有限公司 | Network advertising serving scheduling system and scheduling method |
| CN103246990A (en) * | 2013-05-28 | 2013-08-14 | 华扬联众数字技术股份有限公司 | Collaborative scheduling method and system for cross-platform advertisement putting |
| CN103514561A (en) * | 2013-10-21 | 2014-01-15 | 东莞市东信网络技术有限公司 | Advertisement scheduling management method and system |
-
2015
- 2015-06-30 CN CN201510378004.8A patent/CN105025336B/en not_active Expired - Fee Related
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101431650A (en) * | 2007-11-09 | 2009-05-13 | 百视通网络电视技术发展有限责任公司 | Method and system for implementing IPTV interactive advertisement based on EPG |
| WO2010148210A2 (en) * | 2009-06-18 | 2010-12-23 | Microsoft Corporation | Controlling ad delivery to mobile clients |
| CN102006522A (en) * | 2010-11-04 | 2011-04-06 | 深圳市同洲电子股份有限公司 | Advertisement scheduling method and system |
| CN102542438A (en) * | 2011-12-31 | 2012-07-04 | 北京亿赞普网络技术有限公司 | Network advertising serving scheduling system and scheduling method |
| CN103246990A (en) * | 2013-05-28 | 2013-08-14 | 华扬联众数字技术股份有限公司 | Collaborative scheduling method and system for cross-platform advertisement putting |
| CN103514561A (en) * | 2013-10-21 | 2014-01-15 | 东莞市东信网络技术有限公司 | Advertisement scheduling management method and system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN105025336A (en) | 2015-11-04 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105025336B (en) | Intelligent advertisement visualizes scheduling method and system | |
| CN109446883A (en) | Condition of merchandise recognition methods, device, electronic equipment and readable storage medium storing program for executing | |
| CN106453284B (en) | Tag update method, apparatus and terminal device is broadcast live | |
| CN106791963A (en) | A kind of TV programme suggesting method and system | |
| EP2567373A4 (en) | Interactive color center display apparatus | |
| CN105723724A (en) | Information processing device | |
| CN102193737A (en) | Method for displaying application icons of electronic device and group setting method | |
| MX346859B (en) | Light guided assembly system and method. | |
| WO2011047106A3 (en) | System and method for providing advertising to a wireless user device | |
| CN103454929A (en) | Menu including intelligent information, intelligent cooking aid application and cooking equipment | |
| CN104077715A (en) | Advertisement implementation method based on mobile Internet | |
| MX2010004347A (en) | Academy for the knowledge management system. | |
| CN109688437A (en) | A kind of method for exhibiting data, device, electronic equipment and readable storage medium storing program for executing | |
| CN109636477A (en) | The method for early warning and device of ullage are launched in a kind of advertisement | |
| CN108271050A (en) | The method and device that a kind of direct broadcasting room program is recommended | |
| CN105323600A (en) | IPTV shopping information pushing method and device | |
| JP2011215770A5 (en) | ||
| CN110197388B (en) | Method and device for displaying data, storage medium and electronic device | |
| CN105472438A (en) | Method, device and system for replacing set top box UI | |
| CN106454483B (en) | A kind of column rendering method and system | |
| CN103297839A (en) | Method for playing television through browser calling | |
| WO2005010651A3 (en) | Method and system for providing multiple levels of help information for a computer program | |
| KR101401205B1 (en) | Customized advertisement service providing method using user set-up data for smart device | |
| CN102013042A (en) | Marking and querying system and method for conducting project management task according to time | |
| CN104424074A (en) | Operational condition displaying method of equipment and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20180529 Termination date: 20190630 |