CN101431650A - Method and system for implementing IPTV interactive advertisement based on EPG - Google Patents
Method and system for implementing IPTV interactive advertisement based on EPG Download PDFInfo
- Publication number
- CN101431650A CN101431650A CNA2007100480297A CN200710048029A CN101431650A CN 101431650 A CN101431650 A CN 101431650A CN A2007100480297 A CNA2007100480297 A CN A2007100480297A CN 200710048029 A CN200710048029 A CN 200710048029A CN 101431650 A CN101431650 A CN 101431650A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- epg
- advertising
- page
- request
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Abstract
The invention provides an IPTV interactive realization method based on EPG which uses a mechanism of real-time request and dynamic generation to EPG sending of an advertising business. The method includes: EPG page leaves an advertising position for playing advertisement on a fixed position, the content in the advertising position can be a video, picture or other media, a specific strategy is confirmed according with EPG design criterion; when EPG page is displayed, an advertisement resource is requested to an advertisement decision system, and returned advertisement resource is used for exhibiting on corresponding advertisement position. A new advertisement system can be developed by using the method provided by the invention, the advertisement sending with multi-angle and multi-form is processed, and personalized advertisement sending to various users is processed. Watching and browsing to the advertisement is recorded according with back-end data which is convenient for the supplier and operator to analysis user's action and adjusts strategy to the advertisement sending, so the advertisement can be sent to the user that needs advertisement really, the user also can find needed merchandise information.
Description
Technical field
The field that the present invention relates to comprises communication network, the EPG technology, and database technology, it is mutual for the real time content request of showing content on the EPG interface to relate in particular to the user; Can be on EPG for how the real-time response user the Operational Visit request and have access to decision system by message mechanism, provide the whole flow process of feedback at last by decision system.
Background technology
IPTV is as a kind of emerging service of global fast development in recent years, and it integrates the great achievement of IP and TV technology, has not only annotated intension again for television services, and has picked up motive power based on application for the development of IP technology.
With traditional pass through wireless or coaxial cable to broadcast TV programme different, the IPTV system directly provides high-quality TV programme and video content to client by broadband IP network, its essence is a multimedia, multiple services service platform, it has merged traditional broadcast television service, various application on the Internet, and emerging communication service are for the user provides live telecast, time-moving television, video on demand, broadcast program subscription (PVR), information browse and inquiry, music/Karaoke, interactive advertisement, recreation, multiple services such as communication.By set-top box, with these business integration together, it is more timely that the user is obtained, convenient, enriching experiences.IPTV has expanded the notion of " seeing TV ", and " seeing TV " no longer is to watch passively on the original meaning, and spectators can interactively select and control the rating content, enjoy new experience, obtains personalized programme content service.
After seeing that television services obtains revolutionary variation, the advertising business of income maximum has also had a unprecedented development platform on the traditional tv business.Video content in traditional television services is to adopt unidirectional transfer mechanism, and all TV programme adopt the good mechanism of pre-edit to carry out layout and play, advertisement also as the Promgramming of one of them special nature in system.
In the system of IPTV, have unexistent user's programming access in traditional tv field and operation interface, i.e. electronic program guides (EPG--Electronic Program Guide).EPG is the interface that each user will visit when carrying out Operational Visit, is very big for user's attraction and attention rate, and the advertisement that advertiser throws on EPG becomes can cause one of content that the user notes.And being compared to the EPG interface advertisement of present realization, the advertisement among all EPG all is good in pre-edit according to the strategy of program making, can not and change along with the demand of business and user's visit hobby; Revise the edit operation that often involves the backstage for gray ad content, efficient is very low and can not accomplish to upgrade timely in practical operation, and the user can only see that in fixing position repeating identical advertisement meeting reduces advertised product user's attraction has also been reduced the preference degree of user for the IPTV business simultaneously.
The solution that the advertisement EPG system that present specification provides releases at the problems referred to above can be come the advertising resource strategy of the dynamic requests page for the access request of EPG according to the user, comes to be page display ads according to the allocation strategy of advertising resource.The renewal of advertisement does not have influence on professional normal use.
Summary of the invention
On traditional TV platform, have only the broadcast of continual video flowing, it is more single to represent form, simultaneously also quite inconvenient for the modification of ad content, and neither one advertisement modification mechanism and strategy flexibly fits into action attitude adjustment broadcast content.
The object of the present invention is to provide a kind of IPTV interactive advertisement implementation method and system based on EPG, can the exhibiting pictures class, window video class, multiple combined advertisements such as stack advertisement on the video content.
In order to achieve the above object, solution of the present invention is:
A kind of IPTV interactive advertisement system based on EPG, this system is used for the IPTV system and carries out advertising business show in the EPG system, can carry out display advertising, icon stack advertisement that can be on video pictures, whole system comprises following subsystem:
The EPG management system that is used for the definition of EPG template and advertisement position thereof, configuration and management;
Be used for advertising resource management, policy development, management and distribution, the advertising management decision system;
The EPG system that is used to carry out advertisement resource request and shows the advertisement page
Further, the described EPG system that is used to carry out advertisement resource request and shows the advertisement page, wherein principal character comprises following function:
The advertisement matchmaker standing that reception issues from the integrated operation platform of IPTV ceases and is stored in the local system, and the data that issue comprise the Metadata of advertisement, Schedule, Picture etc.;
According to the visit of user requests webpage, distribute advertisement to the application of advertising management platform, and can show according to the concrete advertisement of returning;
Support default advertisement configuration and displaying;
Support the displaying of picture and graphical advertisement;
Support video ads, support the wicket (Trailer) of video ads is showed;
Be supported in stack footmark advertisement on the full frame video;
The operation flow of showing the advertisement of the EPG page in the described EPG system:
1) with assigned address on the EPG page, specifying the zone definitions of size is advertisement position.
2) allow advertising media's type (literal, picture, Flash or video) of holding for the definition of each advertisement position.
3) when the user capture EPG page, the EPG server comprises the relevant call parameter of the EPG page to the corresponding advertising resource of LAMS request in the message of request, and parameter list is seen the getad.req definition of object.
4) in Advertising Management System, according to the parameter that obtains, clearly Qing Qiu source is from which EPG to come, what ask is which page that belongs to EPG, request specifically to as if the EPG page on which audience etc., according to the input parameter of these parameters as the advertisement allocation strategy, Advertising Management System is provided with the advertisement putting strategy for each audience position.
5) CAMS in the Advertising Management System sets the advertisement putting strategy, and an advertisement putting policy synchronization that configures is to the distributed LAMS of lower floor.
6) the LAMS base area Domain Properties in the ad decision system, user property, the program category of page correspondence, advertisement putting statistics, and other Advertisement arrangement conditions, the advertisement position for appointment real-time when the user capture EPG page distributes an advertisement.
7) EPG Server is according to the MediaCode of the ad content that obtains, MediaType, generating code, exhibiting pictures on EPG, Flash, or the video of playing in the Trailer mode.
Described EPG system need realize the operation flow of the footmark advertisement on the Live-Channel/VoD/TVoD, and key step is:
1) in Advertising Management System, according to user type, region, program or program category etc., for advertisement is provided with the advertisement putting strategy.
2) when the user plays the page by EPG visit Live-Channel/VoD/TVoD, to the corresponding footmark advertising resource of LAMP request.
3) ad decision system can be according to user property, corresponding program category, and advertisement putting statistics, and other Advertisement arrangement conditions are distributed a footmark advertising resource.
4) EPG Server is according to the MediaCode of the footmark ad content that obtains, and MediaType dynamically generates the Live-Channel/VoD/TVoD Play Control page, when playing the VoD video, shows that by stack the page of footmark shows the footmark advertisement.
Advertisement decision requests message and interface mechanism between described EPG system and the Advertising Management System comprise:
The EPG system is when receiving the User Page access request, comprise the advertisement position that advertisement is showed if desired in the page displayed, the EPG system sends the resource decision request to the Advertising Management System LAMS of this locality, send the method that message adopts HTTP+SOAP, message parameter sends with the form of XML file, comprises following parameter among the message getad.req of transmission:
Ad-request response message and interface between described EPG system and the Advertising Management System comprise:
LAMS is after the request of receiving, strategy according to parameter and Advertising Management System definition returns the advertisement decision-making to the EPG system, return messages adopt the method for HTTP+SOAP, and message parameter sends with the form of XML file, comprises following parameter among the response message getAD.rsp:
Realize that system for carrying out said process, this system are used for the IPTV system and carry out advertising business show in the EPG system, can carry out display advertising, icon stack advertisement that can be on video pictures, system comprises following subsystem:
The EPG management system that is used for the definition of EPG template and advertisement position thereof, configuration and management;
Be used for advertising resource management, policy development, management and distribution, the advertising management decision system;
The EPG system that is used to carry out advertisement resource request and shows the advertisement page.
Further: the EPG system that this is used to carry out advertisement resource request and shows the advertisement page:
The advertisement matchmaker standing that reception issues from the integrated operation platform of IPTV ceases and is stored in the local system, and the data that issue comprise the Metadata of advertisement, Schedule, Picture etc.;
According to the visit of user requests webpage, distribute advertisement to the application of advertising management platform, and can show according to the concrete advertisement of returning;
Support default advertisement configuration and displaying;
Support the displaying of picture and graphical advertisement;
Support video ads, support the wicket (Trailer) of video ads is showed;
Be supported in stack footmark advertisement on the full frame video;
The EPG interface of IPTV is the inlet that the user checked and sought program, attention rate to content when the user browses on EPG is very large, advertisement on this interface has more intense sucking action to the user, the this patent designed system is thrown in the real-time request of having adopted to the EPG of advertising business, dynamically the mechanism that generates.
The EPG page has stayed the advertisement position of playing advertisement in fixing position, the content in the advertisement position can be video or picture, and concrete strategy decides according to the design specification of EPG; When showing, the EPG page need use the advertising resource that returns on corresponding advertisement position, to represent to ad decision system request advertising resource.
Cooperating EPG page advertisement and video to break for commercialsy can bring a kind of brand-new advertising vision to experience to the user, and the advertisement of playing based on strategy simultaneously can be answered an advertisement in the shortest time and be thrown in main requirement; And all advertisements broadcast record all can be kept at the form of daily record in the system, and daily record can upload to Advertising Management System and use for analysis and decision.The interface schema of ad system and EPG sees also Fig. 1.
Description of drawings
Fig. 1 is the Advertising Management System and the EPG interface schematic diagram of the embodiment of the invention.
Fig. 2 is the EPG page advertising flow schematic diagram of the embodiment of the invention.
Embodiment
The enforcement of whole EPG advertisement play system is divided into following part:
1. Advertising Management System
Advertising Management System is the core of whole advertisement broadcast system, and Advertising Management System is divided into center Advertising Management System and local advertisement-management system two-layer configuration:
Center Advertising Management System (CAMS--Central Advertisement ManagementSystem) is deployed in the advertisement unified management system at center.Manage for entire I PTV system provides unified advertising resource, the advertisement matchmaker supports content distribution management, the advertisement position management, and the advertising strategy management, Advertisement arrangement is managed, and the statistics and analysis of advertisement putting is provided.
Local advertisement-management system (LAMS--Local Advertisement ManagementSystem) is deployed in each local advertisement execution system.CAMS supports metamessage with the matchmaker of advertisement, ad spot information, and the waiting information synchronization of advertising strategy information and advertisement is given LAMS.LAMS is according to the region, the period, and advertisement position, program category, and other advertising strategies provide advertising resource to EPG.
CAMS is responsible for the management of all advertising resources, and advertising resource comprises the video of advertisement, picture, the module of advertisement and concrete ad entry etc.
2.EPG management
The EPG management is a daily operation operating platform of special EPG, is used to dispose advertisement and program commending position, video window trailer, the EPG grouping etc. of EPG.
Management function comprises the template version of managing EPG, and the time point of reaching the standard grade and rolling off the production line is in charge of different user's groups and the relation between the corresponding EPG template etc.Issue is meant the EPG template is published to Edge Server.
Picture position in the EPG template, the attribute whether video window trailer position etc. has advertisement is all disposed by the EPG administration module.
3.EPG advertisement is showed
Because the EPG server all is to be deployed in each fringe node generally speaking, therefore according to the layer architecture mechanism of Advertising Management System, EPG can be according to the advertisement configuration of template, directly to the local advertisement-management system LAMS of locality request advertising resource when dynamically generating the EPG page.LAMS is according to adline, the region, and the period, advertisement position, program category, and other advertising strategies are returned advertising resource to EPG.
EPG supports page figure and main advertisement form such as Flash advertisement, footmark advertisement.
4.EPG the business realizing of ad system
1) assigned address on the EPG page, specify the zone definitions of size is advertisement position to the EPG administration module, and is handed down to the EPG server simultaneously according to the EPG template.
2) the EPG administration module is the definition of EPG template advertisements position, and for each advertisement position definition advertisement attributes (literal, picture, Flash or video), gives Advertising Management System synchronously.
3) information synchronous according to the EPG administration module, all advertisement positions all have definition in ad decision system inside, and advertisement position is carried out waiting.
4) when the user capture EPG page, the EPG server is asked the request of transmission to Advertising Management System, and is with parameters such as correspondent advertisement position, user, requires Advertising Management System to distribute advertisement.
5) in Advertising Management System, according to the parameter that obtains, clearly Qing Qiu source is from which EPG to come, the concrete page of request and location advertising definition, the Advertising Management System inner strategy distributes a concrete advertising resource to give corresponding advertisement position, returns to the EPG server.
6) the EPG server uses the advertising resource that returns, and advertisement is presented to the tram of the EPG page.
In addition:
1) with assigned address on the EPG page, specifying the zone definitions of size is advertisement position.
2) allow advertising media's type (literal, picture, Flash or video) of holding for the definition of each advertisement position.
3) when the user capture EPG page, the EPG server comprises the relevant call parameter of the EPG page to the corresponding advertising resource of LAMS request in the message of request, and parameter list is seen the getad.req definition of object.
4) in Advertising Management System, according to the parameter that obtains, clearly Qing Qiu source is from which EPG to come, what ask is which page that belongs to EPG, request specifically to as if the EPG page on which audience etc., according to the input parameter of these parameters as the advertisement allocation strategy, Advertising Management System is provided with the advertisement putting strategy for each audience position.
5) CAMS in the Advertising Management System sets the advertisement putting strategy, and an advertisement putting policy synchronization that configures is to the distributed LAMS of lower floor.
6) the LAMS base area Domain Properties in the ad decision system, user property, the program category of page correspondence, advertisement putting statistics, and other Advertisement arrangement conditions, the advertisement position for appointment real-time when the user capture EPG page distributes an advertisement.
7) EPG Server is according to the MediaCode of the ad content that obtains, MediaType, generating code, exhibiting pictures on EPG, Flash, or the video of playing in the Trailer mode.
The above-mentioned description to embodiment is can understand and apply the invention for ease of those skilled in the art.The person skilled in the art obviously can easily make various modifications to these embodiment, and needn't pass through performing creative labour being applied in the General Principle of this explanation among other embodiment.Therefore, the invention is not restricted to the embodiment here, those skilled in the art should be within protection scope of the present invention for improvement and modification that the present invention makes according to announcement of the present invention.
Claims (9)
1, a kind of IPTV interactive advertisement implementation method based on EPG is characterized in that: the EPG to advertising business throws in the real-time request of having adopted, and the dynamic mechanism that generates comprises:
The EPG page stays the advertisement position of playing advertisement in fixing position, and the content in the advertisement position can be a video, picture or other medium, and concrete strategy is determined according to the design specification of EPG; When showing, the EPG page need use the advertising resource that returns on corresponding advertisement position, to represent to ad decision system request advertising resource.
2, the IPTV interactive advertisement implementation method based on EPG according to claim 1 is characterized in that: all advertisements are play record and all can be kept at the form of daily record in the system, and daily record can upload to Advertising Management System and use for analysis and decision.
3, the IPTV interactive advertisement implementation method based on EPG according to claim 1 is characterized in that: may further comprise the steps:
1) assigned address on the EPG page, specify the zone definitions of size is advertisement position to the EPG administration module, and is handed down to the EPG server simultaneously according to the EPG template;
2) the EPG administration module is the definition of EPG template advertisements position, and is each advertisement position definition advertisement attributes---literal, picture, and Flash or video are given Advertising Management System synchronously;
3) information synchronous according to the EPG administration module, all advertisement positions all have definition in ad decision system inside, and advertisement position is carried out waiting;
4) when the user capture EPG page, the EPG server is asked the request of transmission to Advertising Management System, and is with parameters such as correspondent advertisement position, user, requires Advertising Management System to distribute advertisement;
5) in Advertising Management System, according to the parameter that obtains, clearly Qing Qiu source is from which EPG to come, the concrete page of request and location advertising definition, the Advertising Management System inner strategy distributes a concrete advertising resource to give corresponding advertisement position, returns to the EPG server;
6) the EPG server uses the advertising resource that returns according to ad system, advertisement is presented to the tram of the EPG page.
4, the IPTV interactive advertisement implementation method based on EPG as claimed in claim 3 is characterized in that: the operation flow of showing the advertisement of the EPG page in this EPG system:
1) with assigned address on the EPG page, specifying the zone definitions of size is advertisement position;
2) allow advertising media's type---the literal that holds, picture, Flash or video for the definition of each advertisement position;
3) when the user capture EPG page, the EPG server comprises the relevant call parameter of the EPG page to the corresponding advertising resource of LAMS request in the message of request, and parameter list is seen the getad.req definition of object;
4) in Advertising Management System, according to the parameter that obtains, clearly Qing Qiu source is from which EPG to come, what ask is which page that belongs to EPG, request specifically to as if the EPG page on which audience etc., according to the input parameter of these parameters as the advertisement allocation strategy, Advertising Management System is provided with the advertisement putting strategy for each audience position;
5) CAMS in the Advertising Management System sets the advertisement putting strategy, and an advertisement putting policy synchronization that configures is to the distributed LAMS of lower floor;
6) the LAMS base area Domain Properties in the ad decision system, user property, the program category of page correspondence, advertisement putting statistics, and other Advertisement arrangement conditions, the advertisement position for appointment real-time when the user capture EPG page distributes an advertisement;
7) EPG Server is according to the MediaCode of the ad content that obtains, MediaType, generating code, exhibiting pictures on EPG, Flash, or the video of playing in the Trailer mode.
5, the IPTV interactive advertisement implementation method based on EPG as claimed in claim 3, it is characterized in that: this EPG system need realize the operation flow of the footmark advertisement on the Live-Channel/VoD/TVoD, comprising:
1) in Advertising Management System, according to user type, region, program or program category etc., for advertisement is provided with the advertisement putting strategy;
2) when the user plays the page by EPG visit Live-Channel/VoD/TVoD, to the corresponding footmark advertising resource of LAMP request;
3) ad decision system can be according to user property, corresponding program category, and advertisement putting statistics, and other Advertisement arrangement conditions are distributed a footmark advertising resource;
4) EPG Server is according to the MediaCode of the footmark ad content that obtains, and MediaType dynamically generates the Live-Channel/VoD/TVoD Play Control page, when playing the VoD video, shows that by stack the page of footmark shows the footmark advertisement.
6, the IPTV interactive advertisement implementation method based on EPG as claimed in claim 3, it is characterized in that: advertisement decision requests message and interface mechanism between this EPG system and the Advertising Management System comprise:
The EPG system is when receiving the User Page access request, comprise the advertisement position that advertisement is showed if desired in the page displayed, the EPG system sends the resource decision request to the Advertising Management System LAMS of this locality, send the method that message adopts HTTP+SOAP, message parameter sends with the form of XML file, comprises following parameter among the message getad.req of transmission:
7, the IPTV interactive advertisement implementation method based on EPG as claimed in claim 3, it is characterized in that: ad-request response message and interface between this EPG system and the Advertising Management System comprise:
LAMS is after the request of receiving, strategy according to parameter and Advertising Management System definition returns the advertisement decision-making to the EPG system, return messages adopt the method for HTTP+SOAP, and message parameter sends with the form of XML file, comprises following parameter among the response message getAD.rsp:
8, realize the system of the described method of claim 1, it is characterized in that: this system is used for the IPTV system and carries out the advertising business displaying in the EPG system, can carry out display advertising, icon stack advertisement that can be on video pictures, system comprises following subsystem:
The EPG management system that is used for the definition of EPG template and advertisement position thereof, configuration and management;
Be used for advertising resource management, policy development, management and distribution, the advertising management decision system;
The EPG system that is used to carry out advertisement resource request and shows the advertisement page.
9, system as claimed in claim 8 is characterized in that: the EPG system that this is used to carry out advertisement resource request and shows the advertisement page:
The advertisement matchmaker standing that reception issues from the integrated operation platform of IPTV ceases and is stored in the local system, and the data that issue comprise the Metadata of advertisement, Schedule, Picture etc.;
According to the visit of user requests webpage, distribute advertisement to the application of advertising management platform, and can call local resource and show advertisement according to the concrete advertisement of returning;
Support default advertisement configuration and displaying;
Support the displaying of picture and graphical advertisement;
Support video ads, support the wicket (Trailer) of video ads is showed;
Be supported in stack footmark advertisement on the full frame video.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100480297A CN101431650B (en) | 2007-11-09 | 2007-11-09 | Method and system for implementing IPTV interactive advertisement based on EPG |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100480297A CN101431650B (en) | 2007-11-09 | 2007-11-09 | Method and system for implementing IPTV interactive advertisement based on EPG |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101431650A true CN101431650A (en) | 2009-05-13 |
| CN101431650B CN101431650B (en) | 2011-05-18 |
Family
ID=40646778
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2007100480297A Active CN101431650B (en) | 2007-11-09 | 2007-11-09 | Method and system for implementing IPTV interactive advertisement based on EPG |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101431650B (en) |
Cited By (28)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102111646A (en) * | 2009-12-29 | 2011-06-29 | 北京四达时代软件技术股份有限公司 | Method for insertion information in video on demand and video on demand system |
| CN102243747A (en) * | 2010-05-10 | 2011-11-16 | 微软公司 | Combinatorial advertisements |
| CN101742245B (en) * | 2009-11-17 | 2012-03-28 | 中兴通讯股份有限公司 | IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem |
| CN102568441A (en) * | 2012-01-18 | 2012-07-11 | Ut斯达康通讯有限公司 | Method for implementing split screen type intelligent advertisement platform |
| CN102740153A (en) * | 2011-04-14 | 2012-10-17 | 扬智科技股份有限公司 | Network media playing interface and method |
| CN102984554A (en) * | 2011-09-02 | 2013-03-20 | 华为软件技术有限公司 | Method, apparatus and system for IPTV (internet protocol television) advertising delivery |
| CN103248916A (en) * | 2013-05-16 | 2013-08-14 | 清新视界（北京）科技有限公司 | Electronic program guide (EPG) interaction system for interactive television |
| CN103885951A (en) * | 2012-12-19 | 2014-06-25 | 阿里巴巴集团控股有限公司 | Graphics and text information releasing and generating method and graphics and text information releasing and generating device |
| CN103971272A (en) * | 2014-05-15 | 2014-08-06 | 北京视达科科技有限公司 | Intelligent advertising system and method thereof |
| CN105025336A (en) * | 2015-06-30 | 2015-11-04 | 广州西维尔计算机系统有限公司 | Intelligent visual advertisement scheduling method and system |
| WO2016065909A1 (en) * | 2014-10-27 | 2016-05-06 | 中兴通讯股份有限公司 | Method and system for displaying advertisement on electronic programme guide |
| CN105631704A (en) * | 2015-12-16 | 2016-06-01 | 北京奇虎科技有限公司 | Prompt window advertisement position release control method and device |
| CN105791889A (en) * | 2016-05-04 | 2016-07-20 | 武汉斗鱼网络科技有限公司 | Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting |
| CN106358057A (en) * | 2016-11-28 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Advertisement putting method and device |
| CN106791951A (en) * | 2015-11-19 | 2017-05-31 | 三亚中兴软件有限责任公司 | A kind of advertisement method for implantation and device and Set Top Box |
| CN106920127A (en) * | 2017-02-27 | 2017-07-04 | 上海聚宝网络科技股份有限公司 | It is a kind of can dynamic regulation intelligent advertisement exhibiting method |
| CN107426623A (en) * | 2017-08-22 | 2017-12-01 | 上海极链网络科技有限公司 | Applied to program request scene interaction advertisement operation system |
| CN107967613A (en) * | 2016-10-18 | 2018-04-27 | 北京国双科技有限公司 | A kind of advertisement loading method and device |
| CN108076387A (en) * | 2016-12-29 | 2018-05-25 | 北京市商汤科技开发有限公司 | Business object method for pushing and device, electronic equipment |
| CN108540435A (en) * | 2017-03-01 | 2018-09-14 | 迪士尼企业公司 | The real time content plan exhibition based on cloud of cooperation |
| CN108696763A (en) * | 2017-04-06 | 2018-10-23 | 合网络技术（北京）有限公司 | Advertisement broadcast method and device |
| CN108959430A (en) * | 2018-06-11 | 2018-12-07 | 北京金山安全软件有限公司 | Advertisement promotion data acquisition method, device and equipment |
| CN109766162A (en) * | 2019-01-15 | 2019-05-17 | 深圳乐信软件技术有限公司 | A kind of control method, device, server and the storage medium of bullet layer |
| CN111050196A (en) * | 2019-12-30 | 2020-04-21 | 深圳Tcl数字技术有限公司 | Advertisement putting method, smart television and computer storage medium |
| CN111861584A (en) * | 2020-08-03 | 2020-10-30 | 上海酷量信息技术有限公司 | Commercial advertisement redirection system and method |
| CN112308631A (en) * | 2020-11-20 | 2021-02-02 | 广州欢网科技有限责任公司 | Advertisement putting method, device, equipment, storage medium and system |
| CN117522486A (en) * | 2024-01-08 | 2024-02-06 | 深圳市华熠网络有限公司 | Intelligent advertisement putting system and method for electronic commerce |
| US11924371B2 (en) | 2019-01-30 | 2024-03-05 | Huawei Technologies Co., Ltd. | Content sending method and apparatus, and content receiving method and apparatus |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103281571A (en) * | 2013-05-07 | 2013-09-04 | 江苏省广电有线信息网络股份有限公司南京分公司 | Spot announcement system for interactive television and spot announcement methods |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR100687094B1 (en) * | 1998-10-13 | 2007-02-27 | 인덱스 시스템즈, 인코포레이티드 | Method and system for collecting viewer profile |
| CN1852419A (en) * | 2005-11-02 | 2006-10-25 | 华为技术有限公司 | Method for conducting alternation between inlaid apparatus and electronic performance nevigation server |
-
2007
- 2007-11-09 CN CN2007100480297A patent/CN101431650B/en active Active
Cited By (41)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101742245B (en) * | 2009-11-17 | 2012-03-28 | 中兴通讯股份有限公司 | IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem |
| CN102111646A (en) * | 2009-12-29 | 2011-06-29 | 北京四达时代软件技术股份有限公司 | Method for insertion information in video on demand and video on demand system |
| CN102111646B (en) * | 2009-12-29 | 2015-01-07 | 北京四达时代软件技术股份有限公司 | Method for insertion information in video on demand and video on demand system |
| CN102243747A (en) * | 2010-05-10 | 2011-11-16 | 微软公司 | Combinatorial advertisements |
| CN102740153B (en) * | 2011-04-14 | 2014-12-10 | 扬智科技股份有限公司 | Network media playing interface and method |
| CN102740153A (en) * | 2011-04-14 | 2012-10-17 | 扬智科技股份有限公司 | Network media playing interface and method |
| CN102984554A (en) * | 2011-09-02 | 2013-03-20 | 华为软件技术有限公司 | Method, apparatus and system for IPTV (internet protocol television) advertising delivery |
| CN102568441A (en) * | 2012-01-18 | 2012-07-11 | Ut斯达康通讯有限公司 | Method for implementing split screen type intelligent advertisement platform |
| CN107633021A (en) * | 2012-12-19 | 2018-01-26 | 阿里巴巴集团控股有限公司 | A kind of dispensing of graph text information, generation method and device |
| CN103885951A (en) * | 2012-12-19 | 2014-06-25 | 阿里巴巴集团控股有限公司 | Graphics and text information releasing and generating method and graphics and text information releasing and generating device |
| CN103885951B (en) * | 2012-12-19 | 2017-10-24 | 阿里巴巴集团控股有限公司 | A kind of dispensing of graph text information, generation method and device |
| CN103248916A (en) * | 2013-05-16 | 2013-08-14 | 清新视界（北京）科技有限公司 | Electronic program guide (EPG) interaction system for interactive television |
| CN103971272B (en) * | 2014-05-15 | 2017-08-01 | 北京视达科科技有限公司 | A kind of Intelligent advertisement delivery system and its method |
| CN103971272A (en) * | 2014-05-15 | 2014-08-06 | 北京视达科科技有限公司 | Intelligent advertising system and method thereof |
| WO2016065909A1 (en) * | 2014-10-27 | 2016-05-06 | 中兴通讯股份有限公司 | Method and system for displaying advertisement on electronic programme guide |
| CN105025336B (en) * | 2015-06-30 | 2018-05-29 | 广州西维尔计算机系统有限公司 | Intelligent advertisement visualizes scheduling method and system |
| CN105025336A (en) * | 2015-06-30 | 2015-11-04 | 广州西维尔计算机系统有限公司 | Intelligent visual advertisement scheduling method and system |
| CN106791951A (en) * | 2015-11-19 | 2017-05-31 | 三亚中兴软件有限责任公司 | A kind of advertisement method for implantation and device and Set Top Box |
| CN105631704A (en) * | 2015-12-16 | 2016-06-01 | 北京奇虎科技有限公司 | Prompt window advertisement position release control method and device |
| CN105791889A (en) * | 2016-05-04 | 2016-07-20 | 武汉斗鱼网络科技有限公司 | Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting |
| CN107967613A (en) * | 2016-10-18 | 2018-04-27 | 北京国双科技有限公司 | A kind of advertisement loading method and device |
| CN107967613B (en) * | 2016-10-18 | 2022-01-18 | 北京国双科技有限公司 | Advertisement online method and device |
| CN106358057B (en) * | 2016-11-28 | 2019-07-26 | 天脉聚源（北京）科技有限公司 | The put-on method and device of advertisement |
| CN106358057A (en) * | 2016-11-28 | 2017-01-25 | 天脉聚源（北京）科技有限公司 | Advertisement putting method and device |
| CN108076387A (en) * | 2016-12-29 | 2018-05-25 | 北京市商汤科技开发有限公司 | Business object method for pushing and device, electronic equipment |
| CN106920127A (en) * | 2017-02-27 | 2017-07-04 | 上海聚宝网络科技股份有限公司 | It is a kind of can dynamic regulation intelligent advertisement exhibiting method |
| CN108540435A (en) * | 2017-03-01 | 2018-09-14 | 迪士尼企业公司 | The real time content plan exhibition based on cloud of cooperation |
| CN108540435B (en) * | 2017-03-01 | 2020-12-29 | 迪士尼企业公司 | Collaborative cloud-based real-time content curation system and use method |
| CN108696763A (en) * | 2017-04-06 | 2018-10-23 | 合网络技术（北京）有限公司 | Advertisement broadcast method and device |
| CN107426623A (en) * | 2017-08-22 | 2017-12-01 | 上海极链网络科技有限公司 | Applied to program request scene interaction advertisement operation system |
| CN107426623B (en) * | 2017-08-22 | 2020-07-14 | 上海极链网络科技有限公司 | Interactive advertisement operating system applied to on-demand scene |
| CN108959430B (en) * | 2018-06-11 | 2020-06-26 | 北京金山安全软件有限公司 | Advertisement promotion data acquisition method, device and equipment |
| CN108959430A (en) * | 2018-06-11 | 2018-12-07 | 北京金山安全软件有限公司 | Advertisement promotion data acquisition method, device and equipment |
| CN109766162A (en) * | 2019-01-15 | 2019-05-17 | 深圳乐信软件技术有限公司 | A kind of control method, device, server and the storage medium of bullet layer |
| CN109766162B (en) * | 2019-01-15 | 2022-05-03 | 深圳乐信软件技术有限公司 | Bullet layer control method and device, server and storage medium |
| US11924371B2 (en) | 2019-01-30 | 2024-03-05 | Huawei Technologies Co., Ltd. | Content sending method and apparatus, and content receiving method and apparatus |
| CN111050196A (en) * | 2019-12-30 | 2020-04-21 | 深圳Tcl数字技术有限公司 | Advertisement putting method, smart television and computer storage medium |
| CN111861584A (en) * | 2020-08-03 | 2020-10-30 | 上海酷量信息技术有限公司 | Commercial advertisement redirection system and method |
| CN112308631A (en) * | 2020-11-20 | 2021-02-02 | 广州欢网科技有限责任公司 | Advertisement putting method, device, equipment, storage medium and system |
| CN117522486A (en) * | 2024-01-08 | 2024-02-06 | 深圳市华熠网络有限公司 | Intelligent advertisement putting system and method for electronic commerce |
| CN117522486B (en) * | 2024-01-08 | 2024-04-02 | 深圳市华熠网络有限公司 | Intelligent advertisement putting system and method for electronic commerce |
Also Published As
| Publication number | Publication date |
|---|---|
| CN101431650B (en) | 2011-05-18 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101431650B (en) | Method and system for implementing IPTV interactive advertisement based on EPG | |
| CN101431682B (en) | Advertisement system suitable for IPTV and implementing method thereof | |
| CN109644292B (en) | Apparatus, system, and method for hybrid media content distribution | |
| CN101883244B (en) | System and method for inserting and playing advertisement in network television video program | |
| CN101888409B (en) | Remote information issuing and monitoring system based on wide area network and control method thereof | |
| US9009754B2 (en) | Method and apparatus for alternate content scheduling on mobile devices | |
| CN101431425B (en) | Distributed EPG system and service flow based on network shared data center | |
| CN1859561B (en) | Stream media ordered telecast system and method | |
| JP4995713B2 (en) | Digital ad insertion for video on demand | |
| CN101431651B (en) | IPTV advertisement system based on virtual channel and its implementing method | |
| CN101662650A (en) | System and method for accurate and real-time advertising in IPTV video-on-demand | |
| US11044497B1 (en) | Method of unified video switching and advertisement splicing within consumer devices | |
| WO2009059561A1 (en) | A method, device and system for implementing outdoor advertisement service | |
| CN102665117A (en) | Method and device for posting and presenting advertisement | |
| CN103188232A (en) | Advertising insertion system | |
| CN101123528B (en) | Stream media system and creation method for Internet network TV | |
| CN101651822B (en) | Set-top box as well as method and device for achieving program recording and playing | |
| CN101083718A (en) | LCD terminal information publish platform system | |
| CN102172035A (en) | Manufacturing method and system of audio special | |
| CN101267268B (en) | System, apparatus and method of providing personal broadcasting service according to scheduling | |
| CN102289494B (en) | System and method for generating video on demand one-way or two-way WEB navigation page | |
| CN101080017B (en) | A playing system and method of additional programs | |
| JP2002330415A (en) | Contents producing device, method, computer program, recording medium | |
| CN101686385B (en) | Method, IPTV system and user equipment for realizing advertisement insertion | |
| KR20020065112A (en) | Multi-media service system using internet |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |