CN102740153B - Network media playing interface and method - Google Patents
Network media playing interface and method Download PDFInfo
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- CN102740153B CN102740153B CN201110093741.5A CN201110093741A CN102740153B CN 102740153 B CN102740153 B CN 102740153B CN 201110093741 A CN201110093741 A CN 201110093741A CN 102740153 B CN102740153 B CN 102740153B
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Abstract
Disclosed in the invention is a network media playing interface, comprising a media information zone, a program menu zone, an advertisement preview zone, and an advertisement menu zone. More specifically, the media information zone displays a plurality of network media for selection; the program menu zone displays a program menu of selected network media in the media information zone, wherein the program menu contains a plurality of programs for selection; the advertisement preview zone displays a correlated advertisement according to the selected program in the program menu zone; and the advertisement menu zone displays an advertisement extension option for selection according to the correlated advertisement.
Description
Technical field
The present invention system is relevant to a kind of network media and plays, interface and method that espespecially a kind of network media of broadcast advertisement is effectively play.
Background technology
The image and sound program service being provided by wired or wireless broadcasting and TV media is one of most important information source of advanced information society.Audience can obtain useful news, knowledge, information or can express the audiovisual entertainment of separating body and mind from image and sound program service.Yet under the considering of business, the image and sound program that broadcasting and TV media provide often has advertising segment and is interspersed between normal program.Concerning audience, these advertising segments often can disturb the continuity of normal program, and the puzzlement while causing audience's rating normal program, also wastes audience's time, and the advertisement of the playing interesting product of non-audience often.
For advertiser, the value of advertisement-printing is an advertisement to be conveyed to a specific consumption group.Therefore for administering of aspect such as the time of advertisement, place, method, objects, for advertiser, be, considerable.For example, compared to passive type media: TV, newspaper and placard, most advertiser is preference world-wide web advertisement publishing more, because audience can respond and become the part of advertisement publishing message advertisement.World-wide web advertisement publishing is mainly administered by civilian supplier in world-wide web at present.Advertiser is put advertisement one specific interior civilian supplier's website, wishes that the masses that browse this website can become the potential consumer that advertiser is promoted the sale of products.Yet this situation does not but guarantee the generation of can achieving one's goal, civilian supplier cannot give advertiser and guarantee that this advertisement can convey to specific consumption group in world-wide web.In general, in world-wide web, civilian supplier cannot obtain the ginseng visit person consensus data who browses web sites, and also cannot learn that whether advertisement is real viewed or just by ginseng visit person, be skipped over.Therefore, the advertiser of world-wide web also cannot confirm whether their advertisement can be communicated to possible potential consumption group in ginseng visit person.
Summary of the invention
Therefore, the interface and the advertisement broadcast method that provide a kind of network media to play are provided an object of the present invention, to solve the above problems.
The interface that the present invention system provides a kind of network media to play, comprises a media information district, a program menu district and an advertisement preview region.This media information district is used for showing plurality of networks media for you to choose.This program menu district is used for showing selecteed network media program menu in this media information district, and this program menu comprises a plurality of programs for you to choose.This advertisement preview region is used for showing a relevant advertisements according to selecteed program in this program menu district, wherein the input of this relevant advertisements system utilizes categorical attribute and/or the keyword of this selecteed program, searches in a database same keyword or usings and throw in as this relevant advertisements with the advertisement of categorical attribute.
A kind of method that the present invention separately provides network media to play, comprises prompting one user and selects the broadcasting media of wanting to watch; A program menu that shows these chosen broadcasting media; In this program menu, provide a plurality of programs for you to choose; And when one selects vernier to move to wherein a program, according to selecteed program in this program menu, show that a relevant advertisements is in an advertisement preview region, wherein the input of this relevant advertisements system utilizes categorical attribute and/or the keyword of this selecteed program, searches in a database same keyword or usings and throw in as this relevant advertisements with the advertisement of categorical attribute.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of the interface of network media broadcasting of the present invention.
Fig. 2 is the schematic diagram of an embodiment of the interface play of the network media of the present invention.
Fig. 3 is the flow chart of the method for network media broadcasting of the present invention.
Main element symbol description:
The interface that 100 network medias are play
110 media information districts
111 accumulations are counted
112 network connectivity states
113 plurality of networks media
120 program menu districts
121 program menus
130 advertisement preview region
140 advertisement menu districts
Option is extended in 141 advertisements
201,202,204 verniers
211,212 broadcastings are counted
Embodiment
Please refer to Fig. 1, the schematic diagram of the network media play interface that Fig. 1 is one embodiment of the invention.Network media play interface 100 comprises media information district 110, program menu district 120, advertisement preview region 130 and advertisement menu district 140.Media information district 110 is used for showing that accumulation counts 111, network connectivity state 112 and plurality of networks media 113 for you to choose, plurality of networks media 113 comprise the not audio-visual multimedia in demonstration figure of Web TV, network film, network radio station and all the other.Program menu district 120 is used for the program menu 121 of the selected network media in display media district 110, program menu 121 comprises a plurality of programs for you to choose, if the mode that selecteed program need utilize deduction to count to view and admire is carried out, the required broadcasting of demonstration is counted.Advertisement preview region 130 is used for showing relevant advertisements according to selecteed program in program menu district 120.Advertisement menu district 140 is used for showing advertisement extension option one 41 for you to choose according to relevant advertisements shown in advertisement preview region 130, the advertisement that advertisement extension option one 41 comprises isonomic advertisement, dependent merchandise and the advertisement of same brand.
The interface 100 that the network media of the present invention is play is by advertisement preview region 130 and advertisement menu district 140 broadcast advertisement more effectively.First, advertisement preview region 130 shows relevant advertisements according to selecteed program in program menu district 120, and so advertisement more easily causes audience's interest.Moreover, advertisement menu district 140 shows advertisement extension option one 41 for you to choose according to relevant advertisements shown in advertisement preview region 130, therefore when audience becomes interested to advertisement, can see through advertisement menu district 140 and further watch the advertisement of isonomic advertisement, dependent merchandise and the advertisement of same brand.In addition, audience can see through and watch that advertisement obtains reward points, to obtain the required broadcasting of follow-up play program, counts, and increases the wish that audience watches advertisement.
Please refer to Fig. 2, Fig. 2 is the schematic diagram of an embodiment of the interface 100 play of the network media of the present invention.Broadcast advertisement is to audience effectively for the interface 100 that the network media of the present invention is play, and audience sees through and watches that advertisement can obtain the required broadcasting of broadcast program and count, and learns that accumulation counts 111 in Bing You media information district 110.Media information district 110 can use the options such as ring-type list (ring list) display network TV, network film and network radio station, audience can move left and right vernier 201 and select the network media of wanting to watch, when network connectivity state 112 is line, in program menu district 120, can show the program menu 121 of the selecteed network media simultaneously.For example, when vernier 201 moves to Web TV, can display network in program menu district 120 program menu of TV, program menu directly to showing different channels, the program that each channel of horizontal demonstration of program menu is play in different time.
After the selected network media of watching of audience, the program menu 121 that then enters the network media is selected.For example, after audience's selected network TV, can utilize vernier 202 on the program menu of Web TV, to select the program of wanting to watch.When vernier 202 moves to arbitrary program, on program menu, the broadcasting of this program of meeting demonstration counts 211, simultaneously, in advertisement preview region 130, can show the relevant advertisements of this program, when if this relevant advertisements also has advertisement to extend option one 41, the for example advertisement of isonomic advertisement, dependent merchandise and the advertisement of same brand, can be shown in advertisement menu district 140 and elect for audience.Advertisement preview region 130 shows relevant advertisements according to selecteed program in program menu district 120, can improve the interest that audience watches this relevant advertisements.For example, when selecteed program is cartoon, audience mostly is teenager group, and at this moment relevant advertisements can show drink advertising or toy advertisement etc.
Wherein, the selection of relevant advertisements and to play can be that initial ad business specifies and will hold in the palm the program of broadcasting; Or be to hold in the palm advertisement as advertisement owner, while depositing ad content in database, according to the ad content play of wish set keyword and/or categorical attribute, for example: the promotion item that institute's wish holder is broadcast is pan, its keyword and categorical attribute can be made as kitchen tools, bowl, daily necessities, household wares item, cooking, cooking program, home shopping channel or other one or more keyword or categorical attributes such as the property inserted marketing coordinating with related-program according to product content, product classification, applicable age level and broadcast program type.So, during program that audience wants browsing to watch, when vernier rests on a program, and the relevant advertisements that this program is play can utilize this program initially to set the keyword of wanting broadcast advertisement, search the relevant advertisements meeting the relevant advertisements that can show this program in advertisement preview region 130.And program initially set the keyword of wanting broadcast advertisement also can be according to program kenel, programme content, program classification, be applicable to age level and program category etc. mode and set up keyword and categorical attribute.
As shown in Figure 2, audience is selected watch program 21 after, program 21 will carry out full screen broadcasting, and play by the accumulation deduction in 28 of counting 1 point of counting.It is zero that the broadcasting of partial programme is counted, and audience directly full screen plays this program.When accumulation, count and 111 be less than to play and count 211 time, audience needs the advertisement in full screen broadcast advertisement preview region 130 to surpass Preset Time, to obtain the broadcasting of this program, counts.On the other hand, audience also can first see through and watch that advertisement increases accumulation and counts 111, option one 41 is extended in the now advertisement in advertisement menu district 140 can provide audience to select very easily, when vernier 204 moves in advertisement menu district 140, the content that option one 41 is extended in advertisement will be shown in advertisement preview region 130, the obtainable broadcasting of this advertisement that simultaneously can display the play in advertisement menu district 140 counts 212, when the full screen broadcast advertisement of audience surpasses Preset Time, can increase accumulation and count 111.
Please also refer to the 2nd and Fig. 3, Fig. 3 is the flow chart of the method play of the network media of the present invention.The operation of the interface 100 that the network media is play is as the following step:
Step 310: network connectivity state 112 enters line, and demonstration is accumulated and is counted 111 at present.
Step 320: in audience Ke media information district 110, moving cursor 201 is selected general TV, Web TV, network film or network radio station, satellite television etc., enters in program menu district 120 and selects after selecting.
Step 330: in audience Ke program menu district 120, moving cursor 202 is selected program, when vernier 202 moves to each program, on program menu, meeting demonstration wish is play the required broadcasting of this program and is counted 211, meanwhile, can show the relevant advertisements of this program in advertisement preview region 130.
Step 340: after selected program, enter full screen play mode.
Step 350: whether judgement accumulation counts 111 enough, if accumulation is counted and 111 is greater than to play and counts 211, carry out step 351, if accumulation is counted and 111 is less than to play and counts 211, carry out step 360.In addition, when the broadcasting of selected program, count 211 while being zero, do not need directly to enter step 352 through step 351.
Step 351: show that deduction plays count 211 message and remaining accumulation and count 111.
Step 352: start full screen and play selected program, get back to step 330 after broadcasting finishes.
Step 360: show the message that full screen broadcasting relevant advertisements is counted to obtain broadcasting, if want full screen to play relevant advertisements, enter step 361, otherwise, get back to step 330.In addition, audience can enter in advertisement menu district 140 and utilize vernier 204 to select isonomic advertisement, the advertisement of dependent merchandise and the advertisement of same brand.
Step 361: start full screen broadcast advertisement.
Step 362: whether full screen broadcast advertisement surpasses Preset Time, if so, enters step 363, if not, gets back to step 330.
Step 363: count and increase the broadcasting of selected advertisement 212 (reward points) of counting in 111 in accumulation, get back to step 330.
Above-described embodiment, only in order to spirit of the present invention to be described, is not ordered condition of the present invention in order to limit.In other embodiments of the invention, method flow that can reduced graph 3, for example the step 340 of Fig. 3 can be omitted, after selected program, whether judgement accumulation counts enough, if accumulation counts to be greater than to play, counts, carry out step 351, if accumulation counts to be less than to play, count, carry out step 360.On the other hand, also can omit the program viewing mode that the deduction of step 351 counts and the reward points of additionally watching advertisement, can make like this random selection video system become completely free without a number system.On the other hand, also can limit and only have a kind of video-see mode, namely omit step 350, limit the mode of watching that just can watch program after advertisement of viewing and admiring of only using.
In another embodiment of the present invention, user more can utilize free time to view and admire in advance advertisement and be stored in account to obtain to count again, and lasting accumulation is counted and can utilize counting of having accumulated when being wanted to view and admire program, and good directly deduction counts to view and admire program.And interface and the mode of selection advertisement can be as described above; Or only comprise a media information district, a program menu district and an advertisement preview region, can omit an advertisement menu to ignore corresponding selection, to simplify play interface.
In sum, the interface that the network media of the present invention is play comprises a media information district, a program menu district, an advertisement preview region and an advertisement menu district.This media information district shows a plurality of audio-visual multimedias for you to choose.This program menu district shows the program menu of selecteed media in this media information district, and this program menu comprises a plurality of programs for you to choose.This advertisement preview region shows a relevant advertisements according to selecteed program in this program menu district, can improve the interest that audience watches this relevant advertisements.This advertisement menu district shows advertisement extension option according to this relevant advertisements, provides audience also can be allowed a choice when watching advertisement.In addition, the interface that the network media of the present invention is play provides accumulation to count, when full screen broadcast program, need deduct accumulation counts, when full screen broadcast advertisement, can increase accumulation counts, so audience can see through, watch that advertisement obtains the required broadcasting of broadcast program and counts, increase the wish that audience watches advertisement.Therefore the interface of, playing through the network media of the present invention is broadcast advertisement more effectively.
The foregoing is only preferred embodiment of the present invention, all equalizations of doing according to the claims in the present invention scope change and modify, and all should belong to covering scope of the present invention.
Claims (8)
1. an advertisement broadcast method for the network media, is characterized in that, described method comprises:
Point out a user to select the broadcasting media of wanting to watch;
A program menu that shows chosen described broadcasting media;
In described program menu, provide a plurality of programs for you to choose;
When a selection vernier moves to wherein a program, according to selecteed program in described program menu, show that a relevant advertisements is in an advertisement preview region, the input system of wherein said relevant advertisements utilizes categorical attribute and/or the keyword of described selecteed program, searches in a database same keyword or usings and throw in as described relevant advertisements with the advertisement of categorical attribute; And
According to described relevant advertisements shown in described advertisement preview region, show an advertisement extension option in an advertisement menu district for you to choose, the advertisement that option comprises a plurality of extensions is extended in described advertisement, when this selection vernier moves in this advertisement menu district, described advertisement preview region shows the content of the advertisement of described extension, and the display the play obtainable broadcasting of advertisement of described extension of described advertisement menu district is counted.
2. the advertisement broadcast method of the network media as claimed in claim 1, it is characterized in that, the setting up of the keyword of advertisement and categorical attribute in described database can be described advertisement and set up keyword and/or categorical attribute when advertisement deposits described database according to the mode of product content, product classification, applicable age level and broadcast program type.
3. the advertisement broadcast method of the network media as claimed in claim 1, it is characterized in that, the keyword of a plurality of programs and setting up of categorical attribute are provided in the program menu described in each, can set up keyword and/or categorical attribute according to the mode of programme content, program classification, applicable age level and program category.
4. the advertisement broadcast method of the network media as claimed in claim 1, is characterized in that, described method separately comprises:
According to described relevant advertisements, show described advertisement extension option, it can be the described isonomic advertisement of relevant advertisements, the advertisement of dependent merchandise and the advertisement of same brand that option is extended in wherein said advertisement.
5. the interface that the network media is play, is characterized in that, the interface that the described network media is play comprises:
One media information district, is used for showing plurality of networks media for you to choose;
One program menu district, is used for showing selecteed network media program menu in described media information district, described program menu comprises a plurality of programs for you to choose; And
One advertisement preview region, be used for showing a relevant advertisements according to selecteed program in described program menu district, the input system of wherein said relevant advertisements utilizes categorical attribute and/or the keyword of described selecteed program, searches in a database same keyword or usings and throw in as described relevant advertisements with the advertisement of categorical attribute; And
One advertisement menu district, be used for according to described relevant advertisements shown in described advertisement preview region, show an advertisement extension option for you to choose, the advertisement that option comprises a plurality of extensions is extended in described advertisement, when a selection vernier moves in this advertisement menu district, described advertisement preview region shows the content of the advertisement of described extension, and the display the play obtainable broadcasting of advertisement of described extension of described advertisement menu district is counted.
6. the interface that the network media as claimed in claim 5 is play, it is characterized in that, in described database, the keyword of advertisement and categorical attribute are set up and are comprised:
When advertisement deposits described database in, according to the mode of product content, product classification, applicable age level and broadcast program type, be described advertisement and set up keyword and/or categorical attribute.
7. the interface that the network media as claimed in claim 5 is play, is characterized in that, the advertisement that described advertisement extension option comprises isonomic advertisement, dependent merchandise and the advertisement of same brand.
8. the interface that the network media as claimed in claim 5 is play, is characterized in that, provides the keyword of a plurality of programs and setting up of categorical attribute to comprise in the program menu described in each:
Mode according to programme content, program classification, applicable age level and program category is set up keyword and/or categorical attribute.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110093741.5A CN102740153B (en) | 2011-04-14 | 2011-04-14 | Network media playing interface and method |
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| CN201110093741.5A CN102740153B (en) | 2011-04-14 | 2011-04-14 | Network media playing interface and method |
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| CN102740153A CN102740153A (en) | 2012-10-17 |
| CN102740153B true CN102740153B (en) | 2014-12-10 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104284250A (en) * | 2013-07-12 | 2015-01-14 | 贝壳网际（北京）安全技术有限公司 | Video processing method and device, server and client device |
| TWI602134B (en) * | 2016-02-02 | 2017-10-11 | jian-hua Cao | How to advertise in the game |
| CN113079413B (en) * | 2020-01-03 | 2023-04-28 | 李小彭 | System for providing personalized advertisements based on user's real-world needs |
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| CN1376361A (en) * | 1999-09-24 | 2002-10-23 | 联合视频制品公司 | Interactive television program guide with enhanced user interface |
| CN1541365A (en) * | 2000-10-11 | 2004-10-27 | ������Ƶ��Ʒ��˾ | Systems and methods for providing targeted advertisements based on current activity |
| CN101431650A (en) * | 2007-11-09 | 2009-05-13 | 百视通网络电视技术发展有限责任公司 | Method and system for implementing IPTV interactive advertisement based on EPG |
| CN101689183A (en) * | 2007-04-30 | 2010-03-31 | 谷歌公司 | Program guide user interface |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8051444B2 (en) * | 2008-06-02 | 2011-11-01 | Intent IQ, LLC | Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile |
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Patent Citations (4)
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|---|---|---|---|---|
| CN1376361A (en) * | 1999-09-24 | 2002-10-23 | 联合视频制品公司 | Interactive television program guide with enhanced user interface |
| CN1541365A (en) * | 2000-10-11 | 2004-10-27 | ������Ƶ��Ʒ��˾ | Systems and methods for providing targeted advertisements based on current activity |
| CN101689183A (en) * | 2007-04-30 | 2010-03-31 | 谷歌公司 | Program guide user interface |
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