CN102572538A - Advertisement playing method of on-demand video system - Google Patents
Advertisement playing method of on-demand video system Download PDFInfo
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- CN102572538A CN102572538A CN2010106159117A CN201010615911A CN102572538A CN 102572538 A CN102572538 A CN 102572538A CN 2010106159117 A CN2010106159117 A CN 2010106159117A CN 201010615911 A CN201010615911 A CN 201010615911A CN 102572538 A CN102572538 A CN 102572538A
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Abstract
The invention discloses an advertisement playing method of an on-demand video system, which includes the following steps: prompting a user to select a video to watch, adding the preset number of advertisements in a playlist, prompting the user to select playing time of the advertisements in the playlist, and playing the video and the advertisements in the playlist according to the playing time selected by the user. The advertisement playing method of the on-demand video system enables the user to select the advertisements which the user want to see and the playing time of the advertisements, can improve user impression, and enhances usage intention. Due to the fact that the user can select the advertisements which the user is interested in, the advertisement playing method of the on-demand video system can improve exposure of the advertisements, and enhances advertisement effect.
Description
Technical field
The present invention relates to random selection video system (video-on-demand system), and particularly relevant for a kind of advertisement broadcast method of random selection video system.
Background technology
Advertisement interts to replace the charge to the user, some manufacturer that broadcasts from sponsored program of these advertisements in the traditional tv system in program.Also receive the traditional tv influence cybertimes of today, have many websites that the free content of video or Word message and so on is provided, the user can arbitrarily browse, but must watch subsidiary advertisement simultaneously.
Advertisement in the network environment at present all forces composition, and the user can't select to see which advertisement also to select when to watch advertisement.This is unfavorable equally for user and advertisement manufacturer.As far as the user, force and watch that the advertisement meeting influences mood.As far as manufacturer, do not know user preferences just with the random fashion playing advertisements, also be not easy to let the user see interested product.
Summary of the invention
The present invention provides a kind of advertisement broadcast method of random selection video system, can let the user select to want the advertisement seen and ad playing opportunity, improves advertising results with interaction mode.
The present invention proposes a kind of advertisement broadcast method of random selection video system, comprises the following steps: that (a) prompting user selects the video of desiring to watch; (b) the prompting user selects the advertisement of first predetermined number, and above-mentioned selecteed advertisement is added a playing list; And, the user is selected and the advertisement of first predetermined number watched converts user right to, in order to the follow-up video of watching of user (c) according to first preset rules.
In one embodiment of this invention, step (b) comprising: the prompting user selects to reach at most the advertisement of first predetermined number, and the advertisement that the user is selected adds playing list; If the number of ads that the user selects less than first predetermined number, then selects advertisement to add playing list according to second preset rules, to supply first predetermined number.
In another embodiment of the present invention, step (b) comprising: provide interface to supply the user to select advertisement, the advertisement that the user is selected adds playing list; If the number of ads that the user selects less than first predetermined number, then selects advertisement to add playing list according to second preset rules, to supply first predetermined number; If the number of ads that the user selects is greater than first predetermined number, the number of ads that then will exceed according to first preset rules is converted into counting of user, and provides selection to let the follow-up mode of counting with deduction of user watch video.
In another embodiment of the present invention, step (b) comprising: according to the advertisement of selection second predetermined number in addition of the 3rd preset rules, add playing list in the lump.
In one embodiment of this invention, step (c) more comprises step (d) afterwards: the prompting user selects broadcast opportunity of the advertisement in the playing list, and the broadcast opportunity of selecting according to the user, the advertisement in displaying video and the playing list.
In one embodiment of this invention, step (d) more comprises: the prompting user selects to see earlier which advertisement in the playing list; Play the advertisement that user's selection is seen earlier earlier, the advertisement of seeing is earlier removed from playing inventory; Displaying video, and intercut remaining advertisement in the playing list.
In another embodiment of the present invention, step (d) comprising: preset related according to the advertisement in the playing list and other advertisements, select the recommended advertisements of the 3rd predetermined number, and supply the user to select whether to watch; If the user selects to watch above-mentioned recommended advertisements, then the recommended advertisements quantity that the user watches is converted into counting of user, and provides the mode of selecting to let the user count to watch video with deduction according to the 4th preset rules.
The present invention proposes a kind of advertisement broadcast method of random selection video system in addition, comprises the following steps: that (a) provides an interface to supply the user to select advertisement, and the advertisement that the user is selected adds playing list; (b) the prompting user watches the advertisement in the playing list; And (c) after the user watches the advertisement in the playing list, advertisement playing quantity is converted into counting of user according to first preset rules.
In one embodiment of this invention, above-mentioned step (b) comprises the following steps: to point out the user to select to see earlier which advertisement in the playing list; Play the advertisement that user's selection is seen earlier earlier, the advertisement of seeing is earlier removed from playing inventory.And above-mentioned step (c) more comprises afterwards: store counting in user account that above-mentioned advertisement is converted into.
In one embodiment of this invention; Above-mentioned prompting user more comprises after selecting to see earlier the step of which advertisement in the playing list: preset related according to the advertisement in the playing list and other advertisements; Select the recommended advertisements of first predetermined number, supply the user to select whether to watch; If the user selects to watch above-mentioned recommended advertisements, then the recommended advertisements quantity that the user watches is converted into counting of user, and stores counting that above-mentioned recommended advertisements is converted in user account according to second preset rules.
Based on above-mentioned, the present invention can let the user select to want the advertisement seen and ad playing opportunity.So not only can improve user's impression, improve and use wish,, so also can improve the advertisement exposure rate, strengthen advertising results because the user can select own interested advertisement.
For letting the above-mentioned feature and advantage of the present invention can be more obviously understandable, hereinafter is special lifts embodiment, and cooperates appended graphic elaborating as follows.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, does not constitute qualification of the present invention.In the accompanying drawings:
Fig. 1 is the sketch map according to a kind of random selection video system of one embodiment of the invention;
Fig. 2 and Fig. 3 are the advertisement broadcast method flow charts according to a kind of random selection video system of one embodiment of the invention;
Fig. 4, Fig. 5 and Fig. 6 are the user interface sketch mapes according to a kind of random selection video system of one embodiment of the invention.
Drawing reference numeral:
100: random selection video system
110: user side
120: server
210～260,305～350: process step
400,450,500,600: user interface
410,420,431～433,511～514,520,530,551～554,610～650: the user interface element
Embodiment
For making the object of the invention, technical scheme and advantage clearer, the embodiment of the invention is explained further details below in conjunction with accompanying drawing.At this, illustrative examples of the present invention and explanation thereof are used to explain the present invention, but not as to qualification of the present invention.
Fig. 1 is the sketch map according to a kind of random selection video system 100 of one embodiment of the invention.Random selection video system 100 comprises the user side 110 and server 120 that is connected through network.The user of random selection video system 100 can and watch video at user side 110 accessing systems.In order to watch video, the user must purchase points, or watches the advertisement of following video.
Fig. 2 is the advertisement broadcast method flow chart according to a kind of random selection video system of one embodiment of the invention.Fig. 2 flow process can be carried out by the user side 110 of Fig. 1, but the present invention is not as limit.Following key diagram 2 flow processs.At first, accept the user and login random selection video system (step 210), the video (step 220) that prompting user selection is desired to watch is selected video-see mode (step 230) then.The user can select to watch video with the mode of watching advertisement or deduction to count.If the user selects to watch advertisement, then the advertisement with predetermined number adds playing list (step 240), and the prompting user selects broadcast opportunity (step 250) of the advertisement in the playing list.Above-mentioned playing list is a data structure, is used for writing down the advertisement that will when displaying video, intercut.Above-mentioned broadcast is meant that the user just sees advertisement earlier before can being chosen in displaying video, still breaks for commercialsy opportunity when watching video.Then, according to the broadcast opportunity that the user selects, the advertisement (step 260) in displaying video and the playing list.
Fig. 3 be according to the advertisement broadcast method of a kind of random selection video system of another embodiment of the present invention than detail flowchart.Fig. 3 flow process also can be carried out by the user side 110 of Fig. 1, but the present invention is not as limit.Following key diagram 3 flow processs.At first, accept the user and login random selection video system (step 305), the video (step 310) that prompting user selection is desired to watch.The user selects after the video, and the prompting user selects video-see mode (step 315), for example can use the user interface 400 of Fig. 4.
If the mode that the user watches advertisement in step 315 selection, and select advertisement voluntarily, then flow process gets into step 320.Step 320 can have multiple way.First kind of way is the advertisement that the prompting user selects a predetermined number, and above-mentioned selecteed advertisement is added playing list.Each advertisement is all selected by the user voluntarily.Second kind of way allows the user only to select a part of advertisement, and all the other advertisements are then selected at random.Specific practice is the advertisement that the prompting user selects to reach at most above-mentioned predetermined number, and the advertisement that the user is selected adds playing list.If the number of ads that the user selects less than above-mentioned predetermined number, then selects advertisement at least first to add playing list according to a preset rules, to supply above-mentioned predetermined number.Above-mentioned preset rules can use any algorithm to implement, and for example uses random number with the random choose advertisement.
The third way is shown in the user interface 500 of Fig. 5.Wherein zone 530 can supply the user to select advertisement, the types of adverstising that classification button 551～554 can supply user Zone switched 530 to show.Types of adverstising of the present invention are not exceeded with four kinds of Fig. 5; In other embodiment of the present invention, a greater variety of advertisements can be provided; For example to sex consumer's kind, the Commdity advertisement classification that this week for example or the up-to-date advertisement of this month, the most popular advertisement also can be provided or in video at present, occur.The advertisement that the user selects all can add playing list.
There are four numerals 511～514 user interface 500 tops.Numeral 511 is number of ads that the user has selected, and numeral 512 is number of ads that the user can also select.Numeral 513 is beyond the advertisement that the user selects, the random advertisements quantity that the user also must watch.In the example of Fig. 5, random advertisements quantity is preset as first, in other embodiment of the present invention, can be different preset quantity.Above-mentioned random advertisements can be selected according to preset rules at random, and for example important advertisement just can be used as random advertisements, and the user must be watched.Above-mentioned random advertisements also can add playing list.
How many reward points numeral 514 explicit users obtain.In the example of Fig. 5, user side 110 desired users are selected three advertisements, and this predetermined number equals numeral 511 and 512 additions, but the advertisement that the user selects can exceed this predetermined number.If the number of ads that the user selects greater than this predetermined number, can be converted into the reward points that the user obtains according to the number of ads that another preset rules will exceed.The for example every multiselect of user advertisement first just lets the client obtain one and counts.In other embodiment of the present invention, the number of ads that can not only convert and exceed also can be converted into reward points with whole number of ads that the user watches according to preset rules, or is converted into and can supplies the follow-up user right of watching video of user.These reward points or user right can be stored in random selection video system, for example are stored in the account that the user offers at random selection video system.
The user can click interface 500 button 520 wherein with the end advertisement selection, and the beginning displaying video.This moment is if the number of ads that the user selects less than above-mentioned predetermined number (three), then can select advertisement at least first to add playing list according to preset rules, to supply above-mentioned predetermined number.In the example of Fig. 5, above-mentioned predetermined number is three, but the present invention is not exceeded with this quantity.Select advertisement with the preset rules of supplying above-mentioned predetermined number and the preset rules of the random advertisements of numeral 513, can be identical, also can be inequality.
On the other hand, if the mode that the user watches advertisement in step 315 selection, and select advertisement at random, then flow process gets into step 325.Can select the advertisement of predetermined number at random according to preset rules by user side 110 in step 325, above-mentioned selecteed advertisement is added playing list.
If the mode that the user selects deduction to count in step 315, then flow process gets into step 335.Only understand displaying video in the case and do not intercut any advertisement.
After step 320 and 325, flow process gets into step 330, record playing list at this moment.The foundation of recommended advertisements and market survey after the playing list of noting can be used as.
Next, the prompting user selects to see earlier which advertisement in the playing list, or beginning displaying video (step 340), for example can use the user interface 600 of Fig. 6.User interface 600 comprises video pictures 610, video specification 620, button 630 and zone 640 and 650.Video specification 620 comprises title, time span and the brief introduction of video.Zone 640 all advertisements in the inventory that display the play.If the user thinks to see earlier certain advertisement, can click the little delta pattern on this advertisement the right, make this advertisement play (step 345) immediately.For example click delta pattern 641 and just can see the advertisement of " no oil smoke frying pan " earlier.The user removes from playing inventory in the advertisement meeting of at this time seeing earlier, can not broadcast the advertisement of having seen earlier again during the displaying video of back.The user can continue to select to think the advertisement seen earlier, up to finishing watching the advertisement in the playing list, or till not thinking to see again.
If the user selects to watch recommended advertisements, also can give user's reward points.For example can watch the quantity of recommended advertisements to be converted into the reward points that the user obtains the user according to a preset rules.For example see whenever that a recommended advertisements just to the user a bit.The reward points that recommended advertisements converted can be stored in random selection video system, for example is stored in the account that the user offers at random selection video system.
When the user does not think to see advertisement again, can click keys 630 with beginning displaying video (step 350).If the residue advertisement of not watching as yet in addition in the playing list can be intercutted when displaying video.Can have multiple way the opportunity as for breaking for commercialsy, and for example when intercuts with the random number decision, or video is divided into a plurality of equal portions, between two continuous equal portions, breaks for commercialsy, and perhaps breaks for commercialsy at several preset time points.
In other embodiment of the present invention, method flow that can reduced graph 3 for example can omit the zone 650 of Fig. 6 and wherein recommended advertisements.On the other hand, also can omit video-see mode and the extra reward points of watching advertisement that the deduction of step 335 is counted, can make random selection video system 100 become free nothing point number system fully like this.On the other hand, also can limit and have only a kind of video-see mode, just omit step 315, limit the video-see mode of only using step 320 or step 325, or above-mentioned step 320 a certain way is wherein only used in qualification.
Again in another embodiment of the present invention; The user more can utilize free time to view and admire advertisement in advance and be stored among the account to obtain to count; Lasting accumulation the counting of having accumulated capable of using when waiting to desire to view and admire video of counting, good directly deduction is counted and is viewed and admired video with the mode of not plug advertisement.And the interface and the mode of selection advertisement can be as described above; Or the selection interface of Fig. 5 and Fig. 6 and the simplification of mode, as: after carrying out the ad classification selection earlier, advertising listing is then arranged for advertisement selection; Also can there be recommended advertisements to supply the user to select suchlike interface.
In sum, the present invention and user have more interaction, can let the user select oneself to want the advertisement of seeing, also can let the user select the opportunity of playing advertisements.As far as the user, such way can promote the use impression, improves the wish of using video system.As far as the manufacturer of advertisement is provided, the present invention can let the user see interested advertisement, can let advertising plane to correct group, improves advertisement benefit.Recommended advertisements of the present invention can increase the advertisement exposure rate of dependent merchandise.The present invention is the ad playing inventory selected of recording user automatically also, as after the foundation of recommended advertisements and market survey.
Though the present invention discloses as above with embodiment; Right its is not that any those skilled in the art are not breaking away from the spirit and scope of the present invention in order to qualification the present invention; When doing a little change and retouching, so protection scope of the present invention is as the criterion when looking the claim scope person of defining.
Claims (10)
1. the advertisement broadcast method of a random selection video system is characterized in that, described method comprises:
(a) point out a user to select the video of desiring to watch;
(b) the said user of prompting selects the advertisement of one first predetermined number, and above-mentioned selecteed advertisement is added a playing list; And
(c), said user is selected and the advertisement of said first predetermined number watched converts said user right to, in order to the follow-up video of watching of said user according to one first preset rules.
2. the advertisement broadcast method of random selection video system as claimed in claim 1 is characterized in that, step (b) comprising:
The advertisement of pointing out said user to select to reach at most said first predetermined number, the advertisement that said user is selected adds said playing list; And
If the number of ads that said user selects less than said first predetermined number, then selects advertisement to add said playing list according to one second preset rules, to supply said first predetermined number.
3. the advertisement broadcast method of random selection video system as claimed in claim 1 is characterized in that, step (b) comprising:
Provide an interface to supply the user to select advertisement, the advertisement that said user is selected adds said playing list;
If the number of ads that said user selects then selects at least one advertisement to add said playing list according to one second preset rules, to supply said first predetermined number less than said first predetermined number; And
If the number of ads that said user selects is greater than said first predetermined number, the number of ads that then will exceed according to said first preset rules is converted into counting of said user, and provides selection to let the follow-up mode of counting with deduction of said user watch video.
4. the advertisement broadcast method of random selection video system as claimed in claim 1 is characterized in that, step (b) comprising:
According to the advertisement of selection one second predetermined number in addition of one the 3rd preset rules, add said playing list in the lump.
5. the advertisement broadcast method of random selection video system as claimed in claim 1 is characterized in that, step (c) more comprises afterwards:
(d) the said user of prompting selects the broadcast opportunity of the advertisement in the said playing list, and according to the said broadcast opportunity that said user selects, plays the advertisement in said video and the said playing list.
6. the advertisement broadcast method of random selection video system as claimed in claim 5 is characterized in that, step (d) more comprises:
Point out said user to select to see earlier which advertisement in the said playing list;
Play the advertisement that said user's selection is seen earlier earlier, the advertisement of seeing is earlier removed from said playing list; And
Play said video, and intercut remaining advertisement in the said playing list.
7. the advertisement broadcast method of random selection video system as claimed in claim 5 is characterized in that, step (d) comprising:
Whether preset related according to the advertisement in the said playing list and other advertisements selected the recommended advertisements of one the 3rd predetermined number, supply said user to select to watch; And
If said user selects to watch above-mentioned recommended advertisements, then the recommended advertisements quantity that said user watches is converted into counting of said user, and provides the mode of selecting to let said user count to watch video with deduction according to one the 4th preset rules.
8. the advertisement broadcast method of a random selection video system is characterized in that, said method comprises:
(a) provide an interface to supply the user to select advertisement, the advertisement that said user is selected adds playing list;
(b) the said user of prompting watches the advertisement in the said playing list; And
(c) after said user watches the advertisement in the said playing list, advertisement playing quantity is converted into counting of said user according to one first preset rules.
9. the advertisement broadcast method of random selection video system as claimed in claim 8 is characterized in that, step (b) comprising:
Point out said user to select to see earlier which advertisement in the said playing list; And
Play the advertisement that said user's selection is seen earlier earlier, the advertisement of seeing is earlier removed from said playing list;
And step (c) more comprises afterwards:
Store counting that above-mentioned advertisement is converted in said user account.
10. the advertisement broadcast method of random selection video system as claimed in claim 9 is characterized in that, the step of pointing out said user to select to see which advertisement in the said playing list earlier more comprises afterwards:
Whether preset related according to the advertisement in the said playing list and other advertisements selected the recommended advertisements of one first predetermined number, supply said user to select to watch; And
If said user selects to watch said recommended advertisements, then the recommended advertisements quantity that said user watches is converted into counting of said user, and stores counting that said recommended advertisements is converted in said user account according to one second preset rules.
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| CN2010106159117A CN102572538A (en) | 2010-12-30 | 2010-12-30 | Advertisement playing method of on-demand video system |
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| CN2010106159117A CN102572538A (en) | 2010-12-30 | 2010-12-30 | Advertisement playing method of on-demand video system |
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| CN103646337A (en) * | 2013-11-19 | 2014-03-19 | 乐视网信息技术（北京）股份有限公司 | Advertisement broadcasting method and apparatus |
| CN104869442A (en) * | 2015-04-23 | 2015-08-26 | 太仓红码软件技术有限公司 | Method and system for controlling advertisement putting frequency in video |
| CN105828121A (en) * | 2016-03-21 | 2016-08-03 | 乐视网信息技术（北京）股份有限公司 | Advertisement data playing and injecting method and device |
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| CN113079413A (en) * | 2020-01-03 | 2021-07-06 | 李小彭 | System for providing personalized advertisement based on user's real need |
| CN114693356A (en) * | 2022-03-31 | 2022-07-01 | 广东省广告集团股份有限公司 | Multifunctional advertisement putting method integrating frequency control and targeted broadcasting |
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Application publication date: 20120711 |