CN113079413B - System for providing personalized advertisements based on user's real-world needs - Google Patents

System for providing personalized advertisements based on user's real-world needs Download PDF

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CN113079413B
CN113079413B CN202010004896.6A CN202010004896A CN113079413B CN 113079413 B CN113079413 B CN 113079413B CN 202010004896 A CN202010004896 A CN 202010004896A CN 113079413 B CN113079413 B CN 113079413B
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advertisement
user
advertisements
media
media system
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CN113079413A (en
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李小彭
李光耀
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

A system for providing personalized advertisements based on user reality requirements includes a media system, an advertisement system and a plurality of client devices. The media system provides a play schedule of the program with digital media; the advertisement system is provided with a plurality of advertisements; the user terminal device connects the media system and the advertisement system which are coupled with each other in a packet transmission mode, the user terminal device submits an advertisement request to the media system so as to set interesting advertisement types, the media system matches with various advertisements in the advertisement system according to the set interesting advertisement types so as to find out matched advertisements conforming to the interesting advertisement types and select an advertisement version from the matched advertisements, and combines the selected advertisement versions of all the matched advertisements, when the media system plays a program on the user terminal device, the combined advertisement version is played in the advertisement time period of the program.

Description

System for providing personalized advertisements based on user's real-world needs
Technical Field
The invention relates to the technical field of advertisement providing, in particular to a system for providing personalized advertisements based on the real demands of users.
Background
The existing advertisement playing method of electronic media such as television, network video and audio, radio broadcast and the like is to directly play advertisements of specific manufacturers or specific commodities by playing advertisements before playing television programs, network video and audio programs and wireless broadcast programs or inserting advertisements into programs in a public broadcasting mode.
However, in the conventional advertisement playing method, since the user cannot select the advertisement type, the user is generally not interested in the played advertisement content and even feels dislike, thereby greatly reducing the effect of the advertisement.
In view of the foregoing, the present invention provides a system for playing personalized advertisements based on the real needs of the user, so as to effectively solve many drawbacks of the existing advertisement playing.
Disclosure of Invention
The invention mainly aims to provide a system for providing personalized advertisements based on the real requirements of users, and the advertisements interesting to the users are combined according to the real requirements of the users, so that the advertisements are played or displayed when the users watch or listen to programs or static media content, and the advertising effect is greatly improved.
According to one aspect of the present invention, a system for providing personalized advertisements based on real-world needs of a user is provided, comprising: a media system providing a play schedule of programs of digital media, each program having at least one advertisement time period; an advertisement system provided with a plurality of advertisements, each advertisement comprising a plurality of advertisement versions of different time lengths; and a plurality of client devices connected with the media system and the advertisement system in a packet transmission mode, wherein each client device is provided with a unique identification code for the media system and the advertisement system to identify a specific client device, wherein a specific client device submits an advertisement request to the media system to set at least one interesting advertisement type of the specific client device, the media system matches with a plurality of advertisements provided in the advertisement system according to the at least one interesting advertisement type set by the specific client device to find at least one matching advertisement conforming to the interesting advertisement type and select an advertisement version therefrom, and combines the selected advertisement versions of all the matching advertisements, and when the media system plays a program on the specific client device, the selected advertisement version of all the combined matching advertisements is played in the advertisement time period of the program.
According to another feature of the present invention, a system for providing personalized advertisements based on real-world needs of a user is provided, comprising: a media system providing a distribution list of static media contents of digital media, each static media content having at least one advertisement space; an advertisement system provided with a plurality of advertisements, each advertisement comprising a plurality of advertisement versions of different sizes; and a plurality of client devices connected with the media system and the advertisement system in a packet transmission mode, wherein each client device is provided with a unique identification code for the media system and the advertisement system to identify a specific client device, wherein a specific client device submits an advertisement request to the media system to set at least one interesting advertisement type of the specific client device, the media system matches with a plurality of advertisements provided in the advertisement system according to the at least one interesting advertisement type set by the specific client device to find at least one matching advertisement conforming to the interesting advertisement type and select an advertisement version therefrom, and combines the selected advertisement versions of all the matching advertisements, and when the media system distributes the static media content to the specific client device, the selected advertisement versions of all the matching advertisements combined are arranged in the advertisement space of the static media content.
The foregoing summary and the following detailed description are exemplary in nature and are intended to provide further explanation of the scope of the invention, as well as other objects and advantages of the invention, which are set forth in the following description and the accompanying drawings.
Drawings
FIG. 1 is a schematic diagram of a system for providing personalized advertisements based on user's real-world needs in accordance with the present invention.
FIG. 2 shows an operation flow of the system for playing personalized advertisement based on the real demand of the user according to the present invention.
FIG. 3 schematically shows an online advertising interest form provided by the media system of the present invention.
Fig. 4 schematically shows various advertisements provided by the advertisement system of the present invention.
Fig. 5 schematically shows a media system of the present invention playing a program and an advertisement.
FIG. 6 shows another operation of the system for playing personalized advertisements based on the real needs of the user according to the present invention.
FIG. 7 schematically shows a media system of the present invention displaying static media content and advertisements.
[ symbolic description ]
Media system 10 advertisement system 20
Description file 41 of user device 30
Advertisement version 43 advertisement spaces S1, S2
Steps S201 to S206 steps S601 to S606
Detailed Description
The present invention will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present invention more apparent. It should be understood that the specific examples described herein are for purposes of illustration only and are not intended to limit the scope of the present invention.
Fig. 1 shows a system for providing personalized advertisement based on user's real demand according to the present invention, which comprises a media system 10, an advertisement system 20 and a plurality of client devices 30, wherein the media system 10 is coupled to the advertisement system 20 and connected to the plurality of clients 30 in a packet transmission manner through transmission media such as internet, cable network or wireless digital television network, so as to provide digital media programs or contents and advertisements to be played or displayed on the client devices 30.
The client device 30 is an electronic device with a transmission function, such as a television, a computer, a mobile phone, etc., and each client device 30 has a unique identification code, such as an identification code or a network address, etc., so that the media system 10 and the advertisement system 20 can identify a specific client device 30, provide a program or media content, and advertise to the specific client device 30. The media system 10 provides playing or displaying of television, radio, digital journal or any other digital media program or static media content, the advertisement system 20 can provide various advertisement production, so that the media system 10 and the advertisement system 20 can provide the program or static media content to be watched or listened by a specific user and the advertisement interesting to the user to play or display on the specific user device 30 according to the requirement of the specific user device 30, thereby meeting the requirement of the specific user for watching or listening to the program or static media content and effectively improving the advertisement effect.
Fig. 2 shows an operation flow of the system for playing personalized advertisement based on the real requirement of the user, which is suitable for playing video or audio programs such as television or radio and advertisement, firstly, in step S201, the media system 10 provides a playing schedule of programs of various digital media, and each program has at least one advertisement time period, the advertisement time period has a length of N units, where N is an integer greater than 0 and a unit time is, for example, 5 seconds, and the media system 10 further provides an on-line advertisement interest list for the user to make an interesting advertisement request. The advertisement system 20 is provided with a plurality of advertisements, each advertisement comprising a plurality of advertisement versions having different lengths of time.
Next, in step S202, the user submits an advertisement request to the media system 10 by filling in the online advertisement interest table with the client device 30 to set at least one interesting advertisement category of interest to the user, and in addition, according to the playing schedule of the programs of various digital media provided by the media system 10, the user may also submit a program request to the media system 10 through the client device 30 to set at least one specific program to be watched or listened to by the user.
Next, in step S203, the media system 10 finds at least one advertisement time period corresponding to the specific program according to at least one specific program set in the program request submitted by the specific client device 30, and the advertisement time period is used for inserting advertisements when the specific program is played.
Next, in step S204, the media system 10 matches with the plurality of advertisements provided in the advertisement system 20 according to at least one interesting advertisement category set in the advertisement request submitted by the specific client device 30 to find at least one matching advertisement matching the interesting advertisement category.
Next, in step S205, the media system 10 selects an advertisement version from the advertisement versions of different time periods in the at least one matching advertisement found in step S204 according to the time length of the at least one advertisement time period found in step S203, and combines the selected advertisement versions of all the matching advertisements, wherein the playing time of the selected advertisement versions of all the combined matching advertisements is equal to the time length of the advertisement time period.
Finally, in step S206, when the playing time of the at least one specific program arrives, the media system 10 plays the specific program on the specific client device 30, and plays the selected advertisement versions of all the matching advertisements combined in the advertisement time period of the specific program.
Further, in step S201, the online advertisement interest form provided by the media system 10 according to an embodiment of the present invention is a form in the form of a multi-level menu, as shown in fig. 3, the first level of the online advertisement interest form is a plurality of options (a, B, C …) of the advertisement body, the second level of the main feature is a plurality of options (a, B, C …) under each option of the advertisement body, the third level of the sub-feature is a plurality of options (I, II, III …) under each option of the main feature, and the present invention can provide forms in the form of two or more levels of menu according to practical needs without being limited to three levels. With this form of multi-level menu, the user can quickly set the types of advertisements of interest that the user is currently interested in by selecting.
For example, the advertisement body may be a commodity category, the options of the commodity category may be (a) food, (B) traffic, and (C) travel …, wherein the options of the main feature of the option of (a) food may be (a) milk powder, (B) coffee, and (C) biscuit …, and the options of the secondary feature of the option of (a) milk powder may be (I) brand, (II) country of production, and (III) usage …, and thus, the user may quickly set the currently interested advertisement category of milk powder by using the online advertisement interest form. In addition, the advertisement body is not limited to the commodity category, but may be a situation selection, for example, the options of the situation selection may be (a) sleep well overnight, (B) exercise body, (C) lyric …, wherein the options of the main feature of the sleep well option may be (a) mattress, (B) hot cocoa, (C) wine …, wherein the options of the secondary feature of the mattress option may be (I) brand, (II) material structure, (III) price …, and accordingly, the user may quickly set the sleep related advertisement category currently interested by using the online advertisement interest form. In other embodiments, the online advertising interest forms may also be multi-field forms that are provided to fill in the user's current interest items via the user device 30, in which case the type of advertising interest of the user may be set via the computer processing and semantic analysis capabilities of the media system 10.
Further, in step S201, as shown in fig. 4, each of the plurality of advertisements provided by the advertisement system 20 according to an embodiment of the present invention has a description file 41 for describing various features of the goods described by the advertisement, such as usage, branding, country of production, price, etc., so that the media system 10 matches the description file 41 of the plurality of advertisements in the advertisement system 20 with the interesting advertisement category set in the advertisement request in step S204, thereby finding a matching advertisement corresponding to the interesting advertisement category. Further, each of the aforementioned advertisements includes a plurality of advertisement versions 43 having different time periods, that is, the same advertisement is made into a plurality of advertisement versions 43 having a length of N units of time, where N is an integer greater than 0 (e.g., n=1, 2,3,4, and 5) and a unit of time is, for example, 5 seconds, for example, as shown in fig. 4, advertisement a, advertisement B, advertisement C, and advertisement D include advertisements of 5 seconds version (denoted as A5, B5, C5, and D5, respectively), 10 seconds version (denoted as a10, B10, C10, and D10, respectively), 15 seconds version (denoted as a15, B15, C15, and D15, respectively), and the like.
Further, as shown in fig. 5, it shows that the specific program to be watched or listened to set in the program request submitted in step S202 by the user has an on time of T0 and an end time of T5, and the specific program has a first advertisement time period T1-T2 and a second advertisement time period T3-T4, wherein the first advertisement time period T1-T2 is N (=6) unit time length=6x5=30 seconds, and the second advertisement time period T3-T4 is N (=4) unit time length=4x5=20 seconds. In addition, in step S204, the matching advertisements of the specific client device 30 found by the media system 10 include advertisement a, advertisement B, advertisement C and advertisement D, each of which has A5 second version (A5, B5, C5, D5), a10 second version (a 10, B10, C10, D10), a15 second version (a 15, B15, C15, D15), and so on. Thus, in step S205, the media system 10 may combine the 15 second version advertisement a15, the 10 second version advertisement B10 and the 5 second version advertisement C5 (15 seconds+10 seconds+5 seconds=30 seconds) for playing in the first advertisement time period T1-T2 according to the first advertisement time period T1-T2 as 30 seconds, and may combine the 15 second version advertisement D15 and the 5 second version advertisement A5 (15 seconds+5 seconds=20 seconds) for playing in the second advertisement time period T3-T4 according to the second advertisement time period T3-T4 as 20 seconds.
Accordingly, in step S206, when the playing time T0 of the specific program arrives, the media system 10 plays the specific program on the specific client device 30, when the time goes to T1, the media system 10 inserts the advertisement a15, the advertisement B10 and the advertisement C5, when the time goes to T2, the advertisement is played completely and the media system 10 continues to play the program, when the time goes to T3, the media system 10 inserts the advertisement D15 and the advertisement A5, when the time goes to T4, the advertisement is played completely and the media system 10 continues to play the program until T5.
With the system and method of the present invention, the media system 10 and the advertisement system 20 can identify the specific user, and insert the advertisements of interest to the user when playing the program on the client device 30 of the specific user based on the interesting advertisement types set by the specific user and the program to be watched or listened to, thereby effectively improving the advertisement effect.
Alternatively, in another embodiment of the present invention, step S202 may just submit the advertisement request to the media system 10 to set the interesting advertisement categories that the user is interested in, but does not need to submit the program request to the media system 10 to set the programs that the user wants to watch or listen to, in this setting manner, similar to the previous embodiment, when the user watches or listens to the programs with his client device 30, the media system 10 can identify the specific user and operate with the advertisement system 20 according to the interesting advertisement categories set by the specific user to instantly find the matching advertisements corresponding to the interesting advertisement categories and combine the selected advertisement versions of all the matching advertisements for playing in the advertisement time period of the currently watched or listened programs, and the detailed implementation steps thereof will be known with reference to the previous embodiment and will not be described herein.
FIG. 6 shows another operation flow of the system for providing personalized advertisements based on the real-time requirement of the user, which is suitable for issuing static digital media content such as electronic journal and the use environment of advertisements, first, in step S601, the media system 10 provides an issuing list of static media content of various digital media, each static media content has at least one advertisement space with a size of N units, wherein N is an integer greater than 0 and a unit size is, for example, 5k bytes (or pixels, or other suitable units), and the media system 10 also provides an online advertisement interest list for the user to request interesting advertisements. The advertisement system 20 is provided with a plurality of advertisements, each advertisement including a plurality of advertisement versions of different sizes. The design of the online advertising interest form is similar to that of the previous embodiment, and thus will not be repeated. The advertising system 20 also provides a plurality of advertisements similar to the previous embodiment, but each advertisement includes a plurality of advertisement versions having different sizes, for example, the same advertisement is made into a plurality of advertisement versions having a size of N units, where N is an integer greater than 0 (e.g., n=1, 2,3,4, and 5) and a unit size is, for example, 5k bytes (or pixels, or other suitable units).
Next, in step S602, the user submits an advertisement request to the media system 10 by filling in the online advertisement interest table with the client device 30 to set at least one interesting advertisement category of interest to the user, and in addition, the user may submit a static media content request to the media system 10 by the client device 30 according to the distribution list of various static media contents provided by the media system 10 to set at least one specific static media content to be watched by the user.
Next, in step S603, the media system 10 finds at least one advertisement space corresponding to the specific static media content according to at least one specific static media content set in the static media content request submitted by the specific client device 30, and the advertisement space is used for placing advertisements when the specific static media content is presented.
Next, in step S604, the media system 10 matches with the plurality of advertisements provided in the advertisement system 20 according to at least one interesting advertisement category set in the advertisement request submitted by the specific client device 30, so as to find at least one matching advertisement matching the interesting advertisement category.
Next, in step S605, the media system 10 selects an advertisement version from the advertisement versions of different sizes in the at least one matching advertisement found in step S604 according to the size of the at least one advertisement space found in step S603, and combines the selected advertisement versions of all the matching advertisements, wherein the size of the selected advertisement version of all the combined matching advertisements is equal to the size of the advertisement space.
Finally, in step S606, when the release time of the at least one specific static media content arrives, the media system 10 displays the specific static media content on the specific client device 30, and displays the selected advertisement versions of all the combined matching advertisements in the advertisement space of the specific static media content.
Further, as shown in fig. 7, it is shown that the specific static media content to be watched set in the static media content request submitted by the user in step S602 has a first advertisement space S1 and a second advertisement space S2, wherein the first advertisement space S1 is N (=6) unit size=6x5k=30k bytes, and the second advertisement space S2 is N (=2) unit size=4x5k=10k bytes. In addition, in step S604, the matching advertisements of the specific client device 30 found by the media system 10 include advertisement a, advertisement B, and advertisement C, each of which has A5 k tuple version (denoted as A5, B5, C5, D5), a10 k tuple version (denoted as a10, B10, C10, D10), a15 k tuple version (denoted as a15, B15, C15, D15), and so on. Thus, in step S605, the media system 10 may combine the 15 k-tuple version advertisement a15 and the 15 k-tuple version advertisement B15 (15k+15k=30k) for placement in the first advertisement space S1, and may place the 10 k-tuple version advertisement C10 in the second advertisement space S2, based on the first advertisement space S1 being 30 k-tuples. Accordingly, in step S606, the media system 10 displays the specific static media content on the specific client device 30 when the specific static media content is transmitted, and displays the advertisements a15+b15 and the advertisement C10 in the advertisement spaces S1 and S2 of the specific static media content, respectively.
Alternatively, in another embodiment of the present invention, step S602 may just submit the advertisement request to the media system 10 to set the interesting advertisement types that the user is interested in, but does not need to submit the static media content request to the media system 10 to set the static media content that the user wants to watch, in this setting manner, similar to the previous embodiment, when the user watches a static media content with his client device 30, the media system 10 can identify a specific user and operate with the advertisement system 20 according to the interesting advertisement types set by the specific user to instantly find the matching advertisement corresponding to the interesting advertisement types and combine the selected advertisement versions of all the matching advertisements for displaying in the advertisement space of the currently watched static media content, and the detailed implementation steps thereof will be known with reference to the previous embodiment, so that details will not be described herein.
The above embodiments are merely illustrative, and the scope of the invention is defined by the claims and not limited to the above embodiments.

Claims (14)

1. A system for providing personalized advertisements based on user's real-world needs, comprising:
a media system providing a play schedule of digital media programs, each program having at least one advertisement time period, wherein the digital media programs are publicly broadcast television programs;
an advertisement system provided with a plurality of advertisements, each advertisement comprising a plurality of advertisement versions of different time lengths; and
a plurality of client devices connected with the media system and the advertisement system in a packet transmission mode, each client device having a unique identification code for the media system and the advertisement system to identify a specific client device,
wherein a specific client device submits an advertisement request to the media system and further submits a program request to the media system; the media system finds out the corresponding advertisement time period according to the specific program set in the submitted program request; the media system matches with a plurality of advertisements provided in the advertisement system according to at least one interesting advertisement category of the specific user terminal device set in the submitted advertisement request so as to find at least one matching advertisement conforming to the interesting advertisement category; the media system selects an advertisement version from advertisement versions of different time periods of the at least one matching advertisement according to the time period of the advertisement time period and the at least one matching advertisement representing the real requirement of the user, combines the selected advertisement versions of all the matching advertisements, plays the specific program on the specific user terminal device when the playing time of the specific program arrives, and plays the selected advertisement versions of all the combined matching advertisements in the advertisement time period of the specific program.
2. The system for providing personalized advertisements based on user's real world needs according to claim 1, wherein the advertisement time period for the particular program is of a length of N units of time, where N is an integer greater than 0, and the play time of the selected advertisement version of all matching advertisements of the combination is equal to the length of time of the advertisement time period.
3. The system for providing personalized advertisements based on user's real world needs according to claim 2, wherein the media system is further provided with an online advertisement interest form for the client device to submit advertisement requests.
4. The system for providing personalized advertisements based on user's real world needs as in claim 3 wherein the advertisement interest form is a form in the form of a multi-level menu or a form providing multiple fields for setting the advertisement categories of interest.
5. The system for providing personalized advertisements based on user's real world needs as recited in claim 2, wherein each advertisement of the plurality of advertisements has a description file describing characteristics of the merchandise described by the advertisement.
6. The system for providing personalized advertisements based on user's real world needs according to claim 5, wherein the media system matches the description file of the plurality of advertisements in the advertisement system with the advertisement category of interest set in the advertisement request, thereby finding a matching advertisement that matches the advertisement category of interest.
7. The system for providing personalized advertisements based on user's real world needs as in claim 2, wherein each advertisement is an advertisement made in a plurality of N units of time length, where N is an integer greater than 0.
8. A system for providing personalized advertisements based on user's real-world needs, comprising:
a media system, which provides a release list of static media content of digital media, and each static media content has at least one advertisement space, wherein the static media is a digital journal;
an advertisement system provided with a plurality of advertisements, each advertisement comprising a plurality of advertisement versions of different sizes; and
a plurality of client devices connected with the media system and the advertisement system in a packet transmission mode, each client device having a unique identification code for the media system and the advertisement system to identify a specific client device,
wherein a specific client device submits an advertisement request to the media system and further submits a static media content request to the media system; the media system finds out the corresponding advertisement space according to the specific static media content set in the submitted static media content request; the media system matches with a plurality of advertisements provided in the advertisement system according to at least one interesting advertisement category of the specific user terminal device set in the submitted advertisement request so as to find at least one matching advertisement conforming to the interesting advertisement category; the media system selects an advertisement version from among advertisement versions of different sizes of the at least one matching advertisement according to the size of the advertisement space and the at least one matching advertisement representing the real demand of the user, combines the selected advertisement versions of all matching advertisements, when the release time of the specific static media content arrives, the media system releases the static media content to the specific client device, and arranges the selected advertisement versions of all the matching advertisements combined in the advertisement space of the specific static media content.
9. The system for providing personalized advertisements based on user's real world needs according to claim 8, wherein the advertisement space of the particular static media content is of a length of N units of time, where N is an integer greater than 0, and the size of the selected advertisement version of all matching advertisements of the combination is equal to the size of the advertisement space.
10. The system for providing personalized advertisements based on user's real world needs according to claim 9, wherein the media system is further provided with an online advertisement interest form for the client device to submit advertisement requests.
11. The system for providing personalized advertisements based on user's real world needs according to claim 10, wherein the advertisement interest form is a form in the form of a multi-level menu or a form providing multiple fields for setting the advertisement category of interest.
12. The system for providing personalized advertisements based on user's real world needs according to claim 9, wherein each advertisement of the plurality of advertisements has a description file describing characteristics of the merchandise described by the advertisement.
13. The system for providing personalized advertisements based on user's real world needs according to claim 12, wherein the media system matches the description file of the plurality of advertisements in the advertisement system with the advertisement category of interest set in the advertisement request, thereby finding a matching advertisement that matches the advertisement category of interest.
14. The system for providing personalized advertisements based on user's real world needs according to claim 9, wherein each advertisement is an advertisement sized in a plurality of N units, where N is an integer greater than 0.
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