CN110533481A - Advertisement placement method, device and advertisement play end - Google Patents
Advertisement placement method, device and advertisement play end Download PDFInfo
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- CN110533481A CN110533481A CN201910834275.8A CN201910834275A CN110533481A CN 110533481 A CN110533481 A CN 110533481A CN 201910834275 A CN201910834275 A CN 201910834275A CN 110533481 A CN110533481 A CN 110533481A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
Abstract
The present invention provides a kind of advertisement placement method, device and advertisements to play end, for playing end and the dispensing advertisement of online advertisement broadcasting end to advertisement under line, method includes receiving the advertisement dispensing request and corresponding ad material that advertisement under line plays end or online advertisement plays end transmission；Request is launched according to the advertisement and carries out whole waiting, and generates waiting list in waiting list and line under line；The corresponding ad material of waiting list under waiting list under the line and line is sent to advertisement under line and plays end, the corresponding ad material of waiting list on waiting list on the line and line is sent to online advertisement and plays end.The present invention can be realized the unified whole waiting that advertisement under online advertisement and line plays end.
Description
Technical field
The present invention relates to advertisements to launch technical field, plays more particularly, to a kind of advertisement placement method, device and advertisement
End.
Background technique
Nowadays, advertisement includes that online advertisement dispensing and advertisement machine are launched when launching.Online advertisement refers to for small
The ad system of program.And advertisement machine, it refers to being mounted on cell, the advertisement machine of office building.Currently, advertisement machine is using offline
The problems such as mode is runed, and is updated by USB flash disk, long there are the update cycle, can not be regulated and controled in time.In general, online advertisement and wide
Announcement machine has different operators, these operators fight separately, and mutual resource and data can not intercommunications.Therefore,
The advertising resource of current online advertisement and advertisement machine is separated from each other, and be cannot achieve while being launched, and cannot achieve the whole of advertisement
Body waiting.
Summary of the invention
The purpose of the present invention is to provide advertisement placement method, device and advertisement play end, can be realized online advertisement and
The unified whole waiting of advertisement machine.
In a first aspect, a kind of advertisement placement method provided by the invention, is applied to server, for broadcasting to advertisement under line
It puts end and online advertisement plays end and launches advertisement, comprising:
Receive advertisement dispensing request and the corresponding advertisement element that advertisement under line plays end or online advertisement plays end transmission
Material；
Request is launched according to the advertisement and carries out whole waiting, and generates waiting list in waiting list and line under line；
It launches and requests in conjunction with advertisement, by the corresponding ad material of waiting list under waiting list under the line and line
It is sent to advertisement under line and plays end, and the corresponding ad material of waiting list on waiting list on the line and line is sent out
It send to online advertisement and plays end.
The present embodiment launches request and ad material by receiving advertisement, and launches request according to advertisement and carry out whole row
Phase, to generate waiting list in waiting list and line under line, and respectively by waiting list and phase on waiting list under line and line
Corresponding ad material is respectively sent to advertisement under line together and plays end and online advertisement broadcasting end, so that under line
Advertisement plays end and plays ad material according to waiting list under line, enables to online advertisement to play end and is arranged according to waiting on line
Table plays corresponding ad material；So that playing the advertisement that end is played with advertisement under line on line is by whole waiting
, it realizes the homologous of advertisement and is launched across screen.
In alternative embodiments, the advertisement launches request and includes the release time, launches range and waiting range,
The dispensing range includes advertisement broadcasting end equipment range, geographical coverage area, crowd's range under line；The waiting range packet
It includes and is launched under line and on-line off-line while launching；Request is launched according to the advertisement and carries out whole waiting, and generates waiting under line
Waiting list includes: in list and line
It can waiting point according to whether having in waiting list on waiting list under release time and dispensing range query line and line
Position；
According to can waiting point and waiting range determine waiting list in waiting list and line under line.
In alternative embodiments, according to can waiting point and waiting range determine and arranged on waiting list and line under line
Phase list includes:
According to can waiting point and waiting range determine pre- waiting list；
The corresponding ad material of the pre- waiting list is audited, updates institute according to by the ad material of audit
State pre- waiting list；
According to waiting list on waiting list under updated pre- waiting list generation line and line；
It launches and requests in conjunction with advertisement, by the corresponding ad material of waiting list under waiting list under the line and line
It is sent under line advertisement and plays end, and by the corresponding ad material of waiting list on waiting list on the line and line
Being sent to online advertisement broadcasting end includes:
The corresponding ad material of waiting list under waiting list under the line and line is sent to and is launched in range
Advertisement plays end under line, and the corresponding ad material of waiting list on waiting list on the line and line is sent to
The online advertisement launched in range plays end.
In alternative embodiments, further includes:
It receives advertisement under line and plays the update request instruction that end is sent；
Whether there is update according to waiting list under the update request instruction detection line；
The line that end issues update is played to advertisement under line in a manner of waterfall stream when waiting list has update under the line
Lower waiting list and ad material, so that advertisement plays end and according to waiting list under the line of update shows the update under line
Ad material.
In alternative embodiments, the advertisement dispensing that advertisement under line plays end or online advertisement plays end transmission is received
Request and corresponding ad material include:
It receives advertisement and launches range, release time and ad material, and processing is optimized to the ad material；
Range, release time and ad material are launched according to the advertisement and determines advertising rates, and according to the advertisement valence
Lattice play the request of end Sending Payments to online advertisement；End, which is played, to online advertisement after user completes to pay the bill is sent completely payment
Information；
It receives online advertisement and plays the advertising previews request that end is sent, after sending optimization processing to online advertisement broadcasting end
Ad material.
In alternative embodiments, further includes:
Receive the advertisement played data that advertisement plays end under line and advertisement client side reports；
The advertisement played data is stored in Kafka cluster；
Data consumption is carried out to the Kafka cluster, obtains multiple advertisement broadcast events；The advertisement broadcast event packet
Include advertising results event, recognition of face event and cell door open event；
Multiple advertisement broadcast events are counted and classified, statistical classification result is obtained；The statistics and classification
It as a result include advertising results statistics, recognition of face labeling, cell open door effect statistics；
Data update is carried out with classification results according to the statistics.
Second aspect, the present invention provide a kind of advertisement delivery device, for broadcasting to advertisement broadcasting end and online advertisement under line
It puts end and launches advertisement, comprising:
Advertisement putting module, for receiving, advertisement under line plays end or online advertisement plays the advertisement dispensing that end is sent and asks
It sums corresponding ad material；
Advertisement arrangement module carries out whole waiting for launching request according to the advertisement, and generates waiting list under line
With waiting list on line；
Ad distribution module, for combining advertisement to launch request, by waiting list under waiting list under the line and line
Corresponding ad material is sent under line advertisement and plays end, and by waiting list on waiting list on the line and line
Corresponding ad material is sent to online advertisement and plays end.
The present embodiment receives advertisement by advertisement putting module and launches request and ad material, and passes through Advertisement arrangement mould
Root tuber launches request according to advertisement and carries out whole waiting, to generate waiting list in waiting list and line under line, passes through advertisement point
Waiting list on waiting list under line and line is respectively sent under line extensively by hair module together with corresponding ad material respectively
It accuses and plays end and online advertisement broadcasting end, so that advertisement plays end according to waiting list broadcasting advertisement under line under line
Material enables to online advertisement to play end and plays corresponding ad material according to waiting list on line；So that on line with
It is to realize the homologous of advertisement by whole waiting and launch across screen that advertisement, which plays the advertisement that end is played, under line.
The third aspect, the present invention provide a kind of online advertisement broadcasting end, waiting column on the line for receiving server transmission
The corresponding ad material of waiting list on table and line, and corresponding advertisement element is played according to waiting list on the line
Material.
The online advertisement of the present embodiment plays end can carry out the throwing of corresponding ad material according to online waiting list
It puts, provides guarantee to play homologous launch across screen of end progress with advertisement under line.
Fourth aspect, the present invention provide advertisement under a kind of line and play end, waiting column on the line for receiving server transmission
The corresponding ad material of waiting list on table and line, and corresponding advertisement element is played according to waiting list on the line
Material.
Advertisement, which plays end, under the line of the present embodiment to carry out corresponding advertisement dispensing according to waiting list under line, be
Homologous launch across screen of end progress, which is played, with advertisement on line provides guarantee.
5th aspect, the present invention provides a kind of electronic equipment, including memory, processor and is stored in the memory
Computer program that is upper and can running on the processor, the processor is realized above-mentioned when executing the computer program
The step of aforementioned embodiments described in any item methods.
6th aspect, the present invention provides a kind of computers of non-volatile program code that can be performed with processor
Readable medium, said program code make the processor execute described any the method for aforementioned embodiments.
7th aspect, the present invention provides a kind of server, including advertisement delivery device described in above-mentioned second aspect, line
Lower advertisement plays end and online advertisement plays end, under the line advertisement play end and online advertisement play end respectively with it is described wide
Accuse delivery device communication.
The server of the present embodiment plays end and online wide due to advertisement delivery device, can be realized under line advertisement
The advertisement entirety waiting for playing end is accused, the advertisement so as to realize advertisement broadcasting end and online advertisement broadcasting end under line is homologous
It is launched across screen, it is ensured that the intercommunication of resource and data.
Advertisement placement method, device and advertisement provided by the invention play end, launch request and advertisement by receiving advertisement
Material, and request is launched according to advertisement and carries out whole waiting, so that waiting list in waiting list and line under line is generated, and point
Waiting list on waiting list under line and line is not respectively sent to advertisement under line together with corresponding ad material and plays end
End is played with online advertisement, so that advertisement broadcasting end, can according to waiting list broadcasting ad material under line under line
So that online advertisement, which plays end, plays corresponding ad material according to waiting list on line；So that on line with advertisement under line
Playing the advertisement that end is played is to realize the homologous of advertisement by whole waiting and launch across screen.
Detailed description of the invention
It, below will be to tool in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art
Body embodiment or attached drawing needed to be used in the description of the prior art be briefly described, it should be apparent that, it is described below
Attached drawing be some embodiments of the present invention, for those of ordinary skill in the art, what is do not made the creative labor
Under the premise of, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is the flow chart of advertisement placement method provided in an embodiment of the present invention；
Fig. 2 is the schematic diagram of advertisement delivery device provided in an embodiment of the present invention；
Fig. 3 is the advertisement transmission network schematic diagram of advertisement delivery device provided in an embodiment of the present invention；
Fig. 4 is another schematic diagram of advertisement delivery device provided in an embodiment of the present invention；
Fig. 5 is the schematic diagram of electronic equipment provided in an embodiment of the present invention.
Icon: 20- advertisement plays end；201- advertisement machine；202- small routine SDK；203- moves webpage SDK；21- client
End；211- client launches small routine；212- advertiser's service；22- online advertisement putting module；221- tripartite's data-interface；
222- business datum interface；223- auditing system；224- front end interface cluster；225- real time data caching；226- online advertisement
Engine；23- big data module；231- service database；232- real-time advertisement data stream；233- big data system；234- data
It excavates；235-OLAP；236- inquires report；24- launches management module；The configuration of 241- strategy；242- media management；243- is thrown
Put management；244- Advertisement arrangement；245- launches audit；246- black and white lists；247- is remotely controlled；248- data sheet；31-
Cloud storage；32-CDN controller；33- advertisement machine/advertisement SDK；41- advertisement putting module；42- Advertisement arrangement module；43- is wide
Accuse distribution module；50- electronic equipment；51- communication interface；52- processor；53- memory；54- bus.
Specific embodiment
Technical solution of the present invention is clearly and completely described below in conjunction with embodiment, it is clear that described
Embodiment is a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, this field is general
Logical technical staff every other embodiment obtained without making creative work, belongs to protection of the present invention
Range.
Existing advertisement machine using offline mode operation, is updated by USB flash disk, is existed more to ensure information security
The new period is long, the problems such as can not regulating and controlling in time.Online advertisement refers to the advertisement promoted by small routines such as wechat and Alipays；
Due to the limitation of advertisement machine, online advertisement and advertisement machine cannot achieve unified regulation, unified waiting and unified management.Base
In this, the present invention provides a kind of advertisement placement method, device and advertisements to play end, can be realized advertisement entirety waiting, realizes
Advertisement is homologous to launch across screen, describes in detail below by embodiment to the present invention.
Referring to Fig.1, a kind of advertisement placement method is applied to server, for playing end and online advertisement to advertisement under line
It plays end and launches advertisement, comprising:
Step S101: it receives advertisement under line and plays end or online advertisement and play the advertisement that end is sent and launch request and opposite
The ad material answered；
Step S102: launching request according to advertisement and carry out whole waiting, and generates under line waiting column in waiting list and line
Table；
Step S103: it launches and requests in conjunction with advertisement, by the corresponding advertisement of waiting list under waiting list under line and line
Material is sent under line advertisement and plays end, and by the corresponding ad material of waiting list on waiting list on line and line
It is sent to online advertisement and plays end.
Specifically, it is semi-on-line advertisement machine, the function played with recognition of face that advertisement, which plays end, under the line of the present embodiment
Can, i.e., advertisement machine is waken up by recognition of face, advertisement machine carries out advertisement broadcasting, this process is implanted to advertisement machine by SDK
It is realized among APP.Online advertisement is the advertisement promoted by small routines such as wechat and Alipays, is existed due to showing each time
Line is requested to server, because referred to herein as " online advertisement ".Therefore, online advertisement plays the mobile phone terminal or electricity that end can be client
Brain end or tablet computer end, and the small routine for playing advertisement is installed, such as wechat small routine or Alipay small routine,
It is also possible to be individually used for the application program of advertisement broadcasting.The present embodiment can be realized online advertisement and play end and advertisement machine
Whole waiting and it is homologous across screen launch, wherein it is homologous, refer to the same advertiser, across screen, refer in the same society
Inside area, the advertisement putting mode of multi-screen interaction simultaneously.
Request is launched in advertisement and ad material can be user by what is launched under administrative staff's line, is also possible to pass through
What the two dimensional code in scanning advertisement machine was independently launched.It includes launching on line and launching under line that request is launched in advertisement, launches model
It encloses, the release time, launches request in conjunction with existing point and advertisement, realize advertisement entirety waiting.Waiting list under the line of generation
With the intersection of waiting list on line, the as same ad material same time plays end in advertisement machine and online advertisement respectively and broadcasts
It is homologous across screen dispensing to realize advertisement for the advertisement put.It is played it is understood that playing end in advertisement machine and online advertisement
Advertisement can be while playing, can also according to advertisement machine carry out recognition of face after, broadcast according to waiting tab sequential under line
It puts or online advertisement plays end and opens played in order when advertisement plays small routine according to user.
Optionally, advertisement launches request and includes the release time, launches range and waiting range, and launching range includes under line
Advertisement plays end equipment range, geographical coverage area, crowd's range；Waiting range include under line launch and it is on-line off-line simultaneously
It launches；Step S102 includes:
It can waiting point according to whether having in waiting list on waiting list under release time and dispensing range query line and line
Position；
According to can waiting point and waiting range determine waiting list in waiting list and line under line.
Specifically, the release time be launch period, that is, include launch at the beginning of, the end time, can be with
Surrounding unit, can be as unit of day, can be specific to some period of some day.Advertisement plays end equipment range, i.e.,
Advertisement machine has different types, such as projection type, display panel type；Geographical coverage area includes specific cell or with map
Central point carries out specified range dispensing, further includes that specified area, city, province etc. are launched.
According to the dispensing range specified in request is launched, inquire to specify launch in range whether have vacant point, if there is
Then inquiring can waiting point.The above inquiry is that the existing waiting list for playing end to advertisement machine and online advertisement carries out.
In conjunction with waiting point and the waiting range requested in request can be launched carrying out Advertisement arrangement, and line is generated respectively
Waiting list in lower waiting list and line.
Optionally, according to can waiting point and waiting range determine that waiting list includes: in waiting list and line under line
According to can waiting point and waiting range determine pre- waiting list；
The corresponding ad material of pre- waiting list is audited, updates pre- waiting according to by the ad material of audit
List；
According to waiting list on waiting list under updated pre- waiting list generation line and line；
It launches and requests in conjunction with advertisement, the corresponding ad material of waiting list under waiting list under line and line is sent
Advertisement plays end under to line, and the corresponding ad material of waiting list on waiting list on line and line is sent to
Line advertisement plays end
The corresponding ad material of waiting list under waiting list under line and line is sent under the line launched in range
Advertisement plays end, and the corresponding ad material of waiting list on waiting list on line and line is sent to dispensing range
Interior online advertisement plays end.
Specifically, for carrying out waiting to advertisement machine under line, the method for inquiring point be can be, and inquire designated position
Around vacant point, judge whether there is meet advertisement launch request can waiting point.When have can waiting point when, generate
The method of pre- waiting list can be, and when there is waiting point, launches range according to advertisement and determines that dispensing or line are online under line
It is lower to launch simultaneously, thus according to can waiting point and advertisement dispensing range determine pre- waiting list.
When carrying out waiting to advertisement machine, not can waiting point when, can further whether waiting list has symbol on information trunk
Close the waiting point that request is launched in advertisement.
It generates pre- waiting list, and the purpose audited is screening ad material, prevents to prevent from relating to "pornography, gambling and drug abuse and trafficking" etc. non-
Method advertisement.
Request is launched in conjunction with advertisement and carries out waiting, for carrying out waiting to advertisement machine, is illustrated, then carry out advertisement
When dispensing, waiting is carried out according to the priority for launching range.For every advertisement machine, priority is divided into 8 preferentially from high to low
Grade is respectively: 1 grade: user's designated equipment is launched；2 grades: the not specified equipment of user is launched, but specifies cell dispensing；3
Grade: specified map center point carries out region dispensing；4 grades: specified area is launched；5 grades: being launched given city；6 grades:
Specified province is launched；7 grades: specified crowd carries out national dispensing；8 grades: launching in the whole nation.
Optionally, further includes:
It receives advertisement under line and plays the update request instruction that end is sent；
Whether there is update according to waiting list under update request instruction detection line；
It is issued in a manner of waterfall stream to advertisement broadcasting end under line when waiting list has update under line and is arranged under the line of update
Phase list and ad material, so that advertisement plays the ad material that end shows update according to waiting list under the line of update under line.
Specifically, a heartbeat instruction is sent to server within advertisement machine every 1 hour, server is receiving heartbeat instruction
Afterwards, Auto-matching and verify the current advertising listing of the advertisement machine (comprising wheel advertisement and recognition of face advertisement), if any more
Newly, then new advertising listing and ad material (equipment for having network) are issued automatically.
The current advertising listing of advertisement machine is determined according to request instruction is updated；When advertising listing has update, advertisement is updated
List and the promotional literature that updated advertising listing and update are issued to advertisement machine.
Heartbeat instruction is the instruction that advertisement machine is periodically sent to server, and works as advertisement machine program (advertisement SDK program)
When starting, program enabled instruction can be sent to server；Or it is preset when advertisement machine detects that someone enters by recognition of face
When region, advertisement machine starts to carry out advertisement broadcasting, and advertisement machine sends program enabled instruction to server at this time.Program starting
Instruction forms request advertisement waterfall stream and is sent to system, and system judges whether there is advertisement by inquiry request advertisement waterfall stream
It needs to issue, if it is to sending advertisement under advertisement machine.
Optionally, it receives advertisement under line and plays end or online advertisement and play the advertisement that end is sent and launch request and corresponding
Ad material include:
It receives advertisement and launches range, release time and ad material, and processing is optimized to ad material；
Launch range according to advertisement, release time and ad material determine advertising rates, and according to advertising rates to online
Advertisement plays the request of end Sending Payments；End, which is played, to online advertisement after user completes to pay the bill is sent completely payment information；
It receives online advertisement and plays the advertising previews request that end is sent, after sending optimization processing to online advertisement broadcasting end
Ad material.
Specifically, it is valuated according to dispensing range (as launched point), release time and ad material, user is true
It pays the bill after recognizing price, to complete to launch.
Server will be launched effect and be showed by wechat small routine, and user can carry out preview by wechat small routine,
Meanwhile advertisement delivery effect can be updated daily.
Optionally, further includes:
Receive the advertisement played data that advertisement plays end under line and advertisement client side reports；
Advertisement played data is stored in Kafka cluster；
Data consumption is carried out to Kafka cluster, obtains multiple advertisement broadcast events；Advertisement broadcast event includes advertisement effect
Fruit event, recognition of face event and cell door open event；
Multiple advertisement broadcast events are counted and classified, statistical classification result is obtained；It counts with classification results and includes
Advertising results statistics, recognition of face labeling, cell open door effect statistics；
Data update is carried out according to statistics and classification results.
Specifically, when advertisement machine or advertisement SDK have detected advertisement broadcast event, broadcast event is reported into server.
Server receives advertisement play time, generates kalfka.It carries out data to update including refreshing to refer to classification results according to statistics
The step of marking data updates the step of caching.
Referring to Fig. 2, this implementation provides a kind of advertisement delivery device, for broadcasting to advertisement broadcasting end and online advertisement under line
It puts end and launches advertisement, comprising:
Advertisement putting module 41, for receiving, advertisement under line plays end or online advertisement plays the advertisement that end is sent and launches
Request and corresponding ad material；
Advertisement arrangement module 42 carries out whole waiting for launching request according to advertisement, and generate under line waiting list and
Waiting list on line；
Ad distribution module 43, for combining advertisement to launch request, by waiting list phase under waiting list under line and line
Corresponding ad material is sent to advertisement under line and plays end, and waiting list on waiting list on line and line is corresponding
Ad material be sent to online advertisement play end.
Specifically, advertisement putting module 41 includes that online advertisement putting module and advertisement machine putting module, server also wrap
It includes and launches management module and big data module.The online advertisement putting module of the present embodiment for online advertisement content distribution,
On-line Control and on-line optimization etc.；Advertisement machine putting module is used for dispensing waiting, the content distribution, In of recognition of face advertisement machine
Line traffic control and on-line optimization etc.；Management module is launched, the dispensing management module for providing towards advertisement operation personnel can be looked into
See that the submodule of state, resource waiting situation and various data sheets is launched in advertisement.Big data module, for predominantly with
Upper subsystem and advertisement engine provide basic data support.
Wherein, management module is launched to be also used to:
Media management, the tool of media resource in self-care system；Directly-managed urban medium management, including directly-managed city
Advertisement machine, small routine and public platform management；Join urban medium management, advertisement machine, small routine and public affairs including joining city
Many numbers management.Third party's media management: advertisement machine, small routine and public platform including all third parties (without city is joined)
Management.Advertisement machine management: receiving automatically, safeguard and the presence of advertisement machine, ad material version is presented etc..
Management is launched, provide advertising plan waiting for advertisement operation personnel and launches list, the layout of advertising plan mentions
The functions such as careful and dispensing；The dispensing effect report query function of advertising plan.
Financial management, including online payment services, financial settlement service；On-line payment service aims at advertisement and launches little Cheng
The payment interface of sequence design, for docking the on-line payments service such as wechat, Alipay；Financial settlement service, aims at financial staff
There is provided financial statement inquiry, order plays money confirmation, clearing service etc. online.
Wherein, online advertisement putting module includes small routine SDK (Software Development Kit, software development
Kit) module and online advertisement distribution module；Small routine SDK module includes the request of advertisement and demonstrates one's ability, and can be passed through
It is preset to bury point design, all advertised events are reported from trend server.Online advertisement distribution module is distributed with high concurrent
Service function uses the asynchronous frame of vert.x (asynchronous clog-free network frame structure) to realize network communication module, uses
Two-level cache technology and Kafka message queue, high concurrent service and data storage layer is full decoupled；Real-time advertisement data stream
Function, using Spark Streaming, the data in real-time consumption Kafka will count to realize real-time ad data stream
It is pre-processed according to stream, is later stored data respectively.Wherein, the principle of Spark Streaming is to be cut into flow data very
Small batch realizes stream process with a series of of short duration, stateless, deterministic batch processing.Wherein, when storage, initial data is compiled
Code is distributed to big data warehouse at Parquet file, is used for subsequent progress data mining and advertisement engine Optimization Work；In advance
Treated report property data is stored in service database, transfers displaying for launching management module.
As shown in figure 4, giving online advertisement putting module 22, big data module 23, the one kind for launching management module 24
Embodiment, wherein it includes advertisement machine 201, small routine SDK202, mobile webpage SDK203 that advertisement, which plays end 20, wherein little Cheng
Sequence SDK202 and mobile webpage SDK203 is that online advertisement plays end.Client 21 is that client launches and upload the terminal of advertisement,
It can be the mobile terminals such as mobile phone or iPd, client 21 includes that client launches small routine 211 and advertiser's service 212, client
Launching small routine 211 can be wechat small routine.
Online advertisement putting module 22 includes tripartite's data-interface 221, business datum interface 222, auditing system 223, preceding
End interface cluster 224, real time data caching 225 and online advertisement engine 226, tripartite's data-interface 221, business datum interface
222, auditing system 223, front end interface cluster 224, real time data caching 225 are connect with online advertisement engine 226；Advertisement
It plays end 20 and client 21 is connect with front end interface cluster 224.
Big data module 23 includes service database 231, real-time advertisement data stream 232, big data system 233, data digging
Module is dug, data-mining module includes data mining 234, OLAP235, inquiry report 236；It is service database 231, wide in real time
Data flow 232, big data system 233 is accused to connect with data-mining module, tripartite's data-interface 221 also with data mining mould
Block connection.
Management module 24 is launched to include strategy configuration 241, media management 242, launch management 243, Advertisement arrangement 244, throw
Put audit 245, black and white lists 246, long-range control 247 and data sheet 248.
Optionally, advertisement launches request and includes the release time, launches range and waiting range, and launching range includes under line
Advertisement plays end equipment range, geographical coverage area, crowd's range；Waiting range include under line launch and it is on-line off-line simultaneously
It launches；Advertisement arrangement module 42 includes:
Waiting module, for according to the release time and launching under range query line on waiting list and line in waiting list
Whether have can waiting point；
Waiting list block, for according to can waiting point and waiting range determine under line waiting in waiting list and line
List.
Optionally, waiting list block includes:
Pre- waiting module, for according to can waiting point and waiting range determine pre- waiting list；
Auditing module, for being audited to the corresponding ad material of pre- waiting list, according to the advertisement element by audit
Material updates pre- waiting list；
List produces module, for being arranged according to waiting on waiting list under updated pre- waiting list generation line and line
Table；
Ad distribution module 43 includes:
Distribution module is launched, for sending the corresponding ad material of waiting list under waiting list under line and line
Advertisement plays end under to the line launched in range, and by the corresponding advertisement of waiting list on waiting list on line and line
Material is sent to the online advertisement launched in range and plays end.
It optionally, further include update module, update module includes:
Command reception module plays the update request instruction that end is sent for receiving advertisement under line；
Detection module, for whether having update according to waiting list under update request instruction detection line；
Module is issued, for playing under end in a manner of waterfall stream to advertisement under line when waiting list has update under line
Waiting list and ad material under the line updated are sent out, so that advertisement broadcasting end is shown according to waiting list under the line of update under line
The ad material of update.
Optionally, advertisement putting module 41 includes:
Optimize processing module, launch range, release time and ad material for receiving advertisement, and to ad material into
Row optimization processing；
Payment module, for launching range according to advertisement, release time and ad material determine advertising rates, and according to
Advertising rates play the request of end Sending Payments to online advertisement；End is played to online advertisement after user completes to pay the bill to have sent
At payment information；
Previewing module plays the advertising previews request that end is sent for receiving online advertisement, plays end to online advertisement and send out
Ad material after sending optimization to process.
It optionally, further include big data module, big data module includes:
Reported data receiving module, for receiving the advertisement broadcasting number that advertisement under line plays end and advertisement client side reports
According to；
Memory module, for advertisement played data to be stored in Kafka cluster；
Data consumption module obtains advertisement broadcast event for carrying out data consumption to Kafka cluster；Advertisement plays thing
Part includes advertising results event, recognition of face event and cell door open event；
Statistical classification module obtains statistical classification result for multiple advertisement broadcast events to be counted and classified；
Statistics includes advertising results statistics, recognition of face labeling, cell open door effect statistics with classification results；
Data update module, for carrying out data update according to statistics and classification results.
Specifically, big data module is realized using the technology isolated with storage is calculated, and big data module has following function
Can:
1. multi-dimensional data warehouse: being constructed based on GreenPlum, maximum can support the multidimensional number of 2000 transverse dimensions
According to analysis.The ETL process of data is as follows:
Data production: after uploading onto the server, server can be by these data for advertisement machine and the data of advertisement client side
It is stored in Kafka cluster according to original JSON format, is kept in；
Data consumption: Spark Streaming cluster takes out data from Kafka, is converted to CSV and two kinds of Parquet
Format is respectively stored into different object bucket and HDFS cluster；Meanwhile the real-time report data that will be calculated, storage are arrived
In GreenPlum, used for foreground Report Forms Service program；
Data load: computing engines will create an external table when being calculated, by these data from object
It is read out in bucket and HDFS cluster, and is loaded among the memory of data warehouse and carries out operation；
Data operation: the SQL ability provided using GreenPlum, and its Python interface is utilized, extension calculates
Ability carries out various dimensions operation to data；
Data distribution: it by the data calculated, can be distributed in different tables.
2. computing engines: GreenPlum itself has Large-scale parallel computing ability, can by SQL, Perl,
The language such as Python, Tcl externally provide the calling interface of computing capability.Server uses two kinds of interfaces of SQL and Python,
Following computing capability is realized respectively: daily data statistics being carried out using SQL and extracts work, realizes ETL ability；Using
Python interface calls Spark and MADlib so that it is supported common advertisement algorithm to extend the ability of computing engines；
3. data query api interface: being connect using the API that Spring Data JPA externally provides data RESTful style
Mouthful, for enterprises and external application call.
Preferably, as shown in figure 3, the ad material of the present embodiment is when being distributed, pass through AES-256 and be based on
PCDN carries out content distributing network design；Ad material first passes around AES-256 and is encrypted, and is transferred to object later and deposits
It among storage, that is, is stored in cloud storage 31, and stores its MD5 check code, so that it is guaranteed that ad material file is in distribution procedure
Safety and integrality；Secondly, PCND passes through among HTTPS encrypted tunnel Hui Yuan to object storage service；PCDN and advertisement
Communication between machine, advertisement SDK is equally transmitted using HTTPS encrypted tunnel.
Specifically, as shown in figure 3, cloud storage is connect with CDN controller 32, CDN controller 32 passes through HTTPS and advertisement
Machine/advertisement SDK33 communication, wherein the transmission channel of HTTPS is encrypted.
The present embodiment propose a kind of online advertisement play end, for receive server transmission line on waiting list with
And the corresponding ad material of waiting list on line, and corresponding ad material is played according to waiting list on line.
The present embodiment propose a kind of line under advertisement play end, for receive server transmission line on waiting list with
And the corresponding ad material of waiting list on line, and corresponding ad material is played according to waiting list on line.
Specifically, advertiser (user) can carry out advertisement dispensing by the two dimensional code in scanning advertisement machine, if advertisement
Main (user) is launched by scanning wechat small routine, then request is launched in advertisement and ad material passes through wechat small routine
It is sent to server, server receives the advertisement and launches request and ad material.
The wechat small routine that wherein user launches advertisement is mainly used for carrying out advertisement dispensing on mobile phone, i.e., when user sees
When to the trade and investment promotion interface of advertisement machine, wechat small routine is opened by mobile phone barcode scanning, and pass through following steps progress advertisement dispensing:
Reconnaissance is launched, place and range is launched for selecting, particular device, specific cell may be selected or with map center
Point carries out specified range dispensing；
Material uploads, for uploading material, integrated ad material Auto-Generation Tool, and the material that can be uploaded according to user,
Secondary operation is carried out, the material after processing can be used for launching；
Determine the release time, after time week may be selected in user, the progress advertisement dispensing of 1 week or more time, advertisement will automatically into
Row；
Payment is completed, is valuated according to dispensing point, dispensing material, release time, user can be laggard in confirmation price
Row payment, to complete to launch；
Effect checks, user can monitor the effect that advertisement is launched on-line by small routine, and advertisement delivery effect is daily more
Newly.
Request is launched in the advertisement sent on wechat small routine according to user, and determination is to launch under line or on-line off-line
It launches simultaneously.
Referring to Fig. 5, the embodiment of the invention also provides a kind of electronic equipment 50, including communication interface 51, processor 52,
Memory 53 and bus 54, processor 52, communication interface 51 and memory 53 are connected by bus 54；Above-mentioned memory 53
For storing the computer program for supporting processor 52 to execute above-mentioned advertisement placement method, above-mentioned processor 52 is configured as using
The program stored in the execution memory 53.
Optionally, the embodiment of the present invention also provides a kind of meter of non-volatile program code that can be performed with processor
Calculation machine readable medium, program code execute processor such as the advertisement placement method in above-described embodiment.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；
Although present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its
It is still possible to modify the technical solutions described in the foregoing embodiments, or special to some or all of technologies
Sign is equivalently replaced；And these are modified or replaceed, various embodiments of the present invention that it does not separate the essence of the corresponding technical solution
The range of technical solution.
Claims (10)
1. a kind of advertisement placement method is applied to server, for playing end and online advertisement broadcasting end dispensing to advertisement under line
Advertisement characterized by comprising
Receive the advertisement dispensing request and corresponding ad material that advertisement under line plays end or online advertisement plays end transmission；
Request is launched according to the advertisement and carries out whole waiting, and generates waiting list in waiting list and line under line；
It launches and requests in conjunction with advertisement, the corresponding ad material of waiting list under waiting list under the line and line is sent to
Advertisement plays end under line, and the corresponding ad material of waiting list on waiting list on the line and line is sent to
Line advertisement plays end.
2. including the release time, launching model the method according to claim 1, wherein request is launched in the advertisement
Enclose with waiting range, the dispensing range include under line advertisement play end equipment range, geographical coverage area, crowd's range；Institute
Stating waiting range includes launching under line and on-line off-line while launching；Request, which is launched, according to the advertisement carries out whole waiting, and
Generate under line that waiting list includes: on waiting list and line
It can waiting point according to whether having in waiting list on waiting list under release time and dispensing range query line and line；
According to can waiting point and waiting range determine waiting list in waiting list and line under line.
3. according to the method described in claim 2, it is characterized in that, according to can waiting point and waiting range determine waiting under line
Waiting list includes: in list and line
According to can waiting point and waiting range determine pre- waiting list；
The corresponding ad material of the pre- waiting list is audited, updates the walkthrough according to by the ad material of audit
Phase list；
According to waiting list on waiting list under updated pre- waiting list generation line and line；
It launches and requests in conjunction with advertisement, the corresponding ad material of waiting list under waiting list under the line and line is sent to
Advertisement plays end under line, and the corresponding ad material of waiting list on waiting list on the line and line is sent to
Line advertisement plays end
The corresponding ad material of waiting list under waiting list under the line and line is sent under the line launched in range
Advertisement plays end, and the corresponding ad material of waiting list on waiting list on the line and line is sent to dispensing model
Online advertisement in enclosing plays end.
4. the method according to claim 1, wherein further include:
It receives advertisement under line and plays the update request instruction that end is sent；
Whether there is update according to waiting list under the update request instruction detection line；
It is issued in a manner of waterfall stream to advertisement broadcasting end under line when waiting list has update under the line and is arranged under the line of update
Phase list and ad material, so that advertisement plays the advertisement element that end shows the update according to waiting list under the line of update under line
Material.
5. according to the method described in claim 2, it is characterized in that, receiving advertisement under line plays end or online advertisement broadcasting end hair
Request is launched in the advertisement sent and corresponding ad material includes:
It receives advertisement and launches range, release time and ad material, and processing is optimized to the ad material；
Launch range according to the advertisement, release time and ad material determine advertising rates, and according to the advertising rates to
Online advertisement plays the request of end Sending Payments；End, which is played, to online advertisement after user completes to pay the bill is sent completely payment information；
It receives online advertisement and plays the advertising previews request that end is sent, play the advertisement after end sends optimization processing to online advertisement
Material.
6. the method according to claim 1, wherein further include:
Receive the advertisement played data that advertisement plays end under line and advertisement client side reports；
The advertisement played data is stored in Kafka cluster；
Data consumption is carried out to the Kafka cluster, obtains advertisement broadcast event；The advertisement broadcast event includes advertising results
Event, recognition of face event and cell door open event；
Multiple advertisement broadcast events are counted and classified, statistical classification result is obtained；The statistics and classification results
It is counted including advertising results statistics, recognition of face labeling, cell open door effect；
Data update is carried out with classification results according to the statistics.
7. a kind of advertisement delivery device, for playing end and the dispensing advertisement of online advertisement broadcasting end to advertisement under line, feature exists
In, comprising:
Advertisement putting module, for receiving, advertisement under line plays end or online advertisement plays the advertisement that end is sent and launches request and phase
Corresponding ad material；
Advertisement arrangement module carries out whole waiting for launching request according to the advertisement, and generates waiting list and line under line
Upper waiting list；
Ad distribution module, it is for combining advertisement to launch request, waiting list under waiting list under the line and line is opposite
The ad material answered is sent to advertisement under line and plays end, and waiting list on waiting list on the line and line is corresponding
Ad material be sent to online advertisement play end.
8. a kind of online advertisement plays end, which is characterized in that waiting list and line on the line for receiving server transmission
The corresponding ad material of waiting list, and corresponding ad material is played according to waiting list on the line.
9. advertisement plays end under a kind of line, which is characterized in that waiting list and line on the line for receiving server transmission
The corresponding ad material of waiting list, and corresponding ad material is played according to waiting list on the line.
10. a kind of electronic equipment, including memory, processor and it is stored on the memory and can transports on the processor
Capable computer program, which is characterized in that the processor realizes the claims 1 to 6 when executing the computer program
The step of described in any item methods.
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Application publication date: 20191203 |