CN101840553A - Release method, device and system - Google Patents
Release method, device and system Download PDFInfo
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- CN101840553A CN101840553A CN200910129506A CN200910129506A CN101840553A CN 101840553 A CN101840553 A CN 101840553A CN 200910129506 A CN200910129506 A CN 200910129506A CN 200910129506 A CN200910129506 A CN 200910129506A CN 101840553 A CN101840553 A CN 101840553A
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Abstract
The invention discloses an advertisement release method, which includes the following steps: real-timely acquiring a service request for selecting advertisement slot resource, which includes an advertisement mode and advertisement slot resource to be occupied; and sending an advertisement release instruction, which includes the advertisement mode and the advertisement slot resource to be occupied corresponding to the service request and is used for instructing an advertisement release device to release a corresponding advertisement. The invention also correspondingly provides a device and a system. Since the technical scheme of the invention automatically and real-timely synchronizes the newly added advertisement slot resource to the advertisement display device, a released advertisement product can be quickly formed; because the order of advertisement sale is automatically and real-timely converted into the advertisement release instruction, the operation and management costs of advertisement service are reduced, and the service experience of advertisers is enhanced; and the operation risk of advertisement operators is reduced.
Description
Technical field
The present invention relates to communication technical field, be specifically related to a kind of advertisement placement method, device and system.
Background technology
Maturation along with various wideband video technology, agreement (IP Network Based, Internet Protocol) network, 3G (Third Generation) Moblie technology (3G, 3rd Generation) network and the digital video broadcasting (DVB that possesses interaction capabilities, Digital Video Broadcast) also development gradually of the video traffic of network, number of users being is progressively is being caught up with and surpassed traditional arrowband telecommunication service, and have the communication network of multimedia audio-video transfer capability, because the low-cost replication capacity of digital signal and the almost real-time speed of sending to also have ad content transmission channel and the production cost more outstanding than conventional print media.Therefore, be accompanied by Internet Protocol Television (IPTV, Internet protocol Television), mobile TV (MTV, Mobile Television) and Digital Television (DTV, Digital Television) Ye Wu development, advertising market at the digital audio/video business is also ripe gradually, and the input of multimedia advertising and sale have become the market demand that technology and market all possess the large scale deployment ability.Existing advertisement putting technology mainly is an exploitation advertisement insertion server, uses the advertisement insertion server to realize the advertisement insertion ability; It is as follows to see also Fig. 1 instantiation:
Advertisement insertion system comprises the server of gathering and editing, a strategic server, a broadcasting server and a core database.The server of wherein gathering and editing is responsible for receiving the content of advertisement video, edits and makes a catalogue, and be saved in the core database; Strategic server then broadcasts strategy, the ad content that selection need be broadcasted according to various broadcast calculation of parameter advertisements; Broadcasting server is selected ad content according to the strategic server result calculated from core database, and advertisement is inserted into various broadcast systems.According to such scheme, can in existing program request and live content, finish the insertion work of advertisement video.
Summary of the invention
The embodiment of the invention provides a kind of advertisement placement method and corresponding device thereof and system.
A kind of advertisement placement method comprises:
Obtain the use request of selecting the advertisement position resource in real time, described use request comprises advertising and the advertisement position resource that need take;
Transmission advertisement putting instruction, described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement.
A kind of advertising device comprises:
Use the acquisition request unit, be used for obtaining in real time the use request of selecting the advertisement position resource, described use request comprises advertising and the advertisement position resource that need take;
The advertisement execution instruction sending unit is used to issue the advertisement putting instruction, and described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement.
A kind of advertisement delivery system comprises:
Advertising device is used to obtain the use request of selecting the advertisement position resource, and described use request comprises advertising and the advertisement position resource that need take; Transmission advertisement putting instruction, described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement
The advertisement putting device is used to obtain the advertisement putting instruction, throws in corresponding advertisement according to described advertisement putting instruction.
The embodiment of the invention adopts newly-increased advertisement position resource is synchronized to advertising device automatically and in real time, thereby can form the advertisement putting product fast; The order of ad sales is transformed into the advertisement putting instruction automatically and in real time, reduced the operation management cost of advertising business, improved advertiser's business experience; Reduced the operation risk of advertisement operators.
Description of drawings
Fig. 1 is the structural drawing of the advertisement delivery system of prior art;
Fig. 2 is the process flow diagram of an embodiment of a kind of advertisement placement method of the present invention;
Fig. 3 is the structural drawing of an embodiment of a kind of advertising device of the present invention;
Fig. 4 is the structural drawing of an embodiment of a kind of advertisement delivery system of the present invention.
Embodiment
The embodiment of the invention provides a kind of advertisement placement method, make advertisement marketing and advertisement putting can be automatically, carry out slitless connection in real time (perhaps quasi real time).The embodiment of the invention also provides the correspondent advertisement delivery device.Below be elaborated respectively.
The present inventor finds that existing scheme is broadcasted strategy according to various broadcast calculation of parameter advertisements, and the ad content that selection need be broadcasted is inserted in existing program request and the live content; Can not carry out advertisement marketing in real time and form the advertisement putting product fast; The order of ad sales can not be transformed into automatically and in real time the advertisement putting instruction.
The embodiment of the invention provides an advertisement placement method, finishes the automatic real-time update of advertisement putting.Concrete scheme is as follows:
A, the use request of obtaining the described advertisement position resource of selection;
The advertisement putting instruction of the advertisement position resource of B, the advertising that sends described use request correspondence and request.
Further before described A, can also comprise:
Obtain the advertisement position resource in real time;
Show described advertisement position resource.
The embodiment of the invention adopts newly-increased advertisement position resource is synchronized to advertising device automatically and in real time, obtains advertiser's use request, thereby can form the advertisement putting product according to described use request fast.
See also the process flow diagram of Fig. 2 for an embodiment of a kind of advertisement placement method of the present invention;
Step 101, obtain the advertisement position resource in real time;
When advertising device in the advertisement position resource change takes place, can pass through XML (extensible Markup Language) (XML, Extensible Markup Language) file or XML data stream, obtain the advertisement position change situation that the advertisement putting device sends; The mode of carrying file can be HTML (Hypertext Markup Language) (HTTP, HyperText Transfer Protocol), Simple Object Access Protocol (SOAP, Simple Object AccessProtocol), file transfer protocol (FTP) (FTP, File Transfer Protocol) etc.
Synchronizing information may comprise increase, deletion, revise three kinds of situations.
During for increase and modification advertisement position resource, the XML file of sign advertisement position resource change situation will comprise following key message:
Delete the advertisement position resource information if desired, described advertisement putting device only need send corresponding advertisement position resource identification and get final product.
Advertising device obtains data to be preserved to be used after the above-mentioned information.
Step 102, the described advertisement position resource acquisition advertisement main information of displaying and use request;
For the advertisement position resource of preserving, advertising device can be sold; Described sale is meant that the advertiser registers advertisement main information in advertising device, and the use request of the advertisement position resource that advertising device is showed.
Described advertisement main information comprises: advertiser's sign, other system information needed;
Described use request comprises at least: the advertisement execution command identification; Advertiser's sign; Occupied advertisement position resource identification; The advertisement putting time period; The advertisement putting target customers; The target area of advertisement putting; The advertisement putting content identification; Advertisement putting content resource universal resource identifier (URI, UniformResource Identifier) (the ad content address of being thrown in) etc.
Step 103, issue advertisement putting instruction;
Advertising device issues the advertisement putting instruction according to described advertisement main information and described use request; Advertising device is according to the advertisement execution command identification that comprises in advertisement main information and the described use request; Advertiser's sign; Occupied advertisement position resource identification; The advertisement putting time period; The advertisement putting target customers; The target area of advertisement putting; The advertisement putting content identification; Advertisement putting content resource universal resource identifier (URI, Uniform Resource Identifier) contents such as (the ad content addresses of being thrown in) generates the advertisement putting instruction, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement.
More excellent, described advertising device can pass through XML file or XML data stream after obtaining ad spot information, send the advertisement putting instruction, and is concrete, and the mode of carrying file can be HTTP, SOAP, FTP etc.
The key message that comprises in the XML file has: the advertisement execution command identification; Advertiser's sign; Occupied advertisement position resource identification; The advertisement putting time period; The advertisement putting target customers; The target area of advertisement putting; The advertisement putting content identification; Advertisement putting content resource URI (the ad content address of being thrown in).
Further, after issuing the advertisement putting instruction, can also may further comprise the steps:
Step 104, obtain the advertisement putting detail;
After the advertisement putting device is carried out the input task, generate the advertisement putting detail.Advertising device is gathered the data of described advertisement putting detail and is preserved.
Described input detailed data can comprise following key message:
Advertisement putting target information (user ID, terminal iidentification); Throw in corresponding advertisement position resource identification; The ad content sign of throwing in.
Step 105, advertisement is chargeed;
Advertising device obtains ad sales information, advertisement main information, advertisement position resource information and advertisement putting managing detailed catalogue, charges according to above-mentioned information.
More excellent, when described advertising device support prepaid function, described advertising device also is responsible for reducing the prepaid expense of advertiser.
When need stopping advertisement delivery, described advertisement adopts step 106:
Step 106, stop advertisement putting.
When the advertiser requires to stop advertisement putting, or the advertisement putting of advertisement position resource sales tactics regulation stops, or when being not enough to support next time advertisement putting after advertiser's advance payment expense is reduced under the pre-payment situation, advertising device sends the advertisement putting halt instruction; Described input halt instruction must comprise the advertisement position resource identification that is stopped input.
The embodiment of the invention adopts newly-increased advertisement position resource is synchronized to the advertisement marketing system automatically and in real time, thereby can form the advertisement putting product fast; The order of ad sales is transformed into the advertisement putting instruction automatically and in real time, reduced the operation management cost of advertising business, improved advertiser's business experience; Butt joint by ad sales system and advertisement putting device provides prepayment service to the advertiser, has enriched the paying means of advertisement marketing, has reduced the operation risk of advertisement operators.
See also the structural drawing of Fig. 3 for an embodiment of a kind of advertising device of the present invention;
Specifically comprise:
Use acquisition request unit 201, be used to obtain the use request of selecting the advertisement position resource, described use request comprises advertising and the advertisement position resource that need take;
Further described use request can comprise following one or more: the advertisement execution command identification; Advertiser's sign; Occupied advertisement position resource identification; The advertisement putting time period; The advertisement putting target customers; The target area of advertisement putting; The advertisement putting content identification; Advertisement putting content resource URI (the ad content address of being thrown in) etc.
Advertisement execution instruction sending unit 202, be used to issue the advertisement putting instruction, described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement.
Described advertising device is after obtaining ad spot information, and described advertisement execution instruction sending unit 203 sends and throws in director data by XML file or XML data stream, and is concrete, and the mode of carrying file can be HTTP, SOAP, FTP etc.
The key message that comprises in the XML file has: the advertisement execution command identification; Advertiser's sign; Occupied advertisement position resource identification; The advertisement putting time period; The advertisement putting target customers; The target area of advertisement putting; The advertisement putting content identification; Advertisement putting content resource URI (the ad content address of being thrown in).
Further, described device can also comprise:
Advertisement position resource acquisition unit 203 is used to obtain the advertisement position resource information;
Described advertisement position resource acquisition unit 203 can adopt when obtaining the advertisement position resource information and can pass through XML file or XML data stream, obtains the advertisement position change situation that the advertisement putting device sends, and the mode of carrying file can be HTTP, SOAP, FTP etc.
Synchronizing information may comprise increase, deletion, revise three kinds of situations.
During for increase and modification advertisement position resource, the XML file of sign advertisement position resource change situation will comprise following key message:
Described advertisement display unit 204 displaying advertisement position resources are selected for the advertiser.
Further described device can also comprise:
The detailed acquiring unit 205 of advertisement putting is used to receive the advertisement putting detail;
Charging Detail Record unit 206 is used for according to described advertisement putting detail, ad sales data, advertisement main information, calculates the advertiser and need be the expense of advertisement putting payment.
More excellent, described device can also comprise:
See also the structural drawing of Fig. 4 for an embodiment of a kind of advertisement delivery system of the present invention; Comprise:
Further described advertising device 301 also is used for: obtain the advertisement position resource; Show the advertisement position resource;
Described advertisement putting device 302 also is used to send the advertisement position resource information.
Described advertising device 301 is specially the advertising device of the foregoing description two.
The present invention adopts newly-increased advertisement position resource is synchronized to advertising device automatically and in real time, thereby can form the advertisement putting product fast; The order of ad sales is transformed into the advertisement putting instruction automatically and in real time, reduced the operation management cost of advertising business, improved advertiser's business experience; Reduced the operation risk of advertisement operators.
One of ordinary skill in the art will appreciate that all or part of step in the whole bag of tricks of the foregoing description is to instruct relevant hardware to finish by program, this program can be stored in the computer-readable recording medium, storage medium can comprise: ROM (read-only memory) (ROM, READ ONLY MEMORY), random access memory (RAM, READ AND MEMORY), disk or CD etc.
More than advertisement placement method that the embodiment of the invention provided and system and device are described in detail, used specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (12)
1. an advertisement placement method is characterized in that, comprising:
Obtain the use request of selecting the advertisement position resource in real time, described use request comprises advertising and the advertisement position resource that need take;
Transmission advertisement putting instruction, described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement.
2. advertisement placement method according to claim 1 is characterized in that, describedly also comprises before obtaining the use request of selecting the advertisement position resource in real time:
Obtain the advertisement position resource in real time;
Show described advertisement position resource.
3. advertisement placement method according to claim 1, it is characterized in that it is one of following that described use request comprises at least: the address at target area, advertisement putting content identification and the advertisement putting content resource place of advertisement execution command identification, advertiser's sign, occupied advertisement position resource identification, advertisement putting time period, advertisement putting target customers, advertisement putting.
4. advertisement placement method according to claim 1, it is characterized in that, described use request of obtaining the client who selects described advertisement position resource also comprises the advertisement main information that obtains the client who selects described advertisement position resource, and described issuing also comprises after advertisement putting is instructed:
Obtain the advertisement putting detail;
The expense that ad sales data computation advertiser needs detailed according to advertisement main information, advertisement position resource, advertisement putting and that prestore are the advertisement putting payment.
5. advertisement placement method according to claim 1, it is characterized in that the information that described advertisement putting instruction comprises comprises: the address at target area, advertisement putting content identification and the advertisement putting content resource place of advertisement execution command identification, advertiser's sign, occupied advertisement position resource identification, advertisement putting time period, advertisement putting target customers, advertisement putting.
6. an advertising device is characterized in that, comprising:
Use the acquisition request unit, be used for obtaining in real time the use request of selecting the advertisement position resource, described use request comprises advertising and the advertisement position resource that need take;
The advertisement execution instruction sending unit is used to issue the advertisement putting instruction, and described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement.
7. according to the described advertising device of claim 6, it is characterized in that described device further comprises:
Advertisement position resource acquisition unit is used to obtain the advertisement position resource information;
The advertisement display unit is used to show the advertisement position resource.
8. advertising device according to claim 6 is characterized in that, described device also comprises:
The detailed acquiring unit of advertisement putting is used to receive the advertisement putting detail;
Charging Detail Record unit is used for according to described advertisement putting detail, ad sales data, advertisement main information, calculates the advertiser and need be the expense of advertisement putting payment.
9. advertising device according to claim 6 is characterized in that, described device also comprises:
Storage unit, be used to preserve the ad sales request that the advertisement display unit receives, the advertisement position resource information that advertisement position resource acquisition unit obtains, the ad sales information of preservation is provided to described advertisement execution instruction sending unit, preserve the advertisement putting detail that the detailed acquiring unit of advertisement putting receives, the advertisement main information of advertisement putting detail, ad sales information and preservation is provided to described Charging Detail Record unit.
10. an advertisement delivery system is characterized in that, comprising:
Advertising device is used to obtain the use request of selecting the advertisement position resource, and described use request comprises advertising and the advertisement position resource that need take; Transmission advertisement putting instruction, described advertisement putting instruction comprises the advertising of described use request correspondence and the advertisement position resource that need take, and described advertisement putting instruction is used to indicate the advertisement putting device to throw in corresponding advertisement;
The advertisement putting device is used to obtain the advertisement putting instruction, throws in corresponding advertisement according to described advertisement putting instruction.
11. advertisement delivery system according to claim 10 is characterized in that, described advertising device also is used to obtain the advertisement position resource; Show the advertisement position resource;
The advertisement putting device also is used to send the advertisement position resource information.
12. advertisement delivery system according to claim 10 is characterized in that, described advertising device is the described arbitrary advertisement putting device of claim 6-9.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910129506A CN101840553A (en) | 2009-03-20 | 2009-03-20 | Release method, device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910129506A CN101840553A (en) | 2009-03-20 | 2009-03-20 | Release method, device and system |
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| Publication Number | Publication Date |
|---|---|
| CN101840553A true CN101840553A (en) | 2010-09-22 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200910129506A Pending CN101840553A (en) | 2009-03-20 | 2009-03-20 | Release method, device and system |
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| CN (1) | CN101840553A (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103106548A (en) * | 2011-11-10 | 2013-05-15 | 北大方正集团有限公司 | Managing method, device and system of advertisement position |
| CN103745388A (en) * | 2014-01-28 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement splitting method and system |
| CN105306506A (en) * | 2014-07-16 | 2016-02-03 | 腾讯科技（深圳）有限公司 | Online advertising release method and online advertising release system |
| CN105915961A (en) * | 2016-05-31 | 2016-08-31 | 无锡天脉聚源传媒科技有限公司 | Recommending method and device for similar programs |
| CN107563836A (en) * | 2017-07-31 | 2018-01-09 | 上海与德科技有限公司 | Billboard rent method, server and storage medium |
| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN108537576A (en) * | 2018-03-26 | 2018-09-14 | 深圳市微享空间科技有限公司 | Community's advertisement placement method, device, terminal device and storage medium |
| CN109816452A (en) * | 2019-01-28 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN113159862A (en) * | 2021-05-10 | 2021-07-23 | 广州欢网科技有限责任公司 | Method and apparatus for reusing advertisement space |
-
2009
- 2009-03-20 CN CN200910129506A patent/CN101840553A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103106548A (en) * | 2011-11-10 | 2013-05-15 | 北大方正集团有限公司 | Managing method, device and system of advertisement position |
| CN103745388A (en) * | 2014-01-28 | 2014-04-23 | 合一信息技术（北京）有限公司 | Advertisement splitting method and system |
| CN103745388B (en) * | 2014-01-28 | 2017-03-29 | 合一信息技术（北京）有限公司 | Advertisement method for splitting and system |
| CN105306506A (en) * | 2014-07-16 | 2016-02-03 | 腾讯科技（深圳）有限公司 | Online advertising release method and online advertising release system |
| CN105306506B (en) * | 2014-07-16 | 2020-04-28 | 腾讯科技（深圳）有限公司 | Network advertisement publishing method and network advertisement publishing system |
| CN105915961A (en) * | 2016-05-31 | 2016-08-31 | 无锡天脉聚源传媒科技有限公司 | Recommending method and device for similar programs |
| CN107563836A (en) * | 2017-07-31 | 2018-01-09 | 上海与德科技有限公司 | Billboard rent method, server and storage medium |
| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN108537576A (en) * | 2018-03-26 | 2018-09-14 | 深圳市微享空间科技有限公司 | Community's advertisement placement method, device, terminal device and storage medium |
| CN109816452A (en) * | 2019-01-28 | 2019-05-28 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN109816452B (en) * | 2019-01-28 | 2022-12-20 | 腾讯科技（深圳）有限公司 | Advertisement processing method, device, terminal, server and storage medium |
| CN113159862A (en) * | 2021-05-10 | 2021-07-23 | 广州欢网科技有限责任公司 | Method and apparatus for reusing advertisement space |
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Application publication date: 20100922 |