CN111582907A - Information delivery method, system and computing equipment - Google Patents
Information delivery method, system and computing equipment Download PDFInfo
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- CN111582907A CN111582907A CN202010249932.5A CN202010249932A CN111582907A CN 111582907 A CN111582907 A CN 111582907A CN 202010249932 A CN202010249932 A CN 202010249932A CN 111582907 A CN111582907 A CN 111582907A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
Abstract
The invention discloses an information delivery method, which comprises the following steps: receiving one or more pieces of resource information sent by one or more first clients, and respectively generating corresponding release identification codes based on each piece of resource information; receiving a request of a second client for acquiring resource information, determining one or more pieces of resource information matched with the information delivery requirement of the second client, and returning the one or more pieces of resource information to the second client so that the second client can determine target resource information; and receiving the target resource information determined by the second client, and associating the release information of the second client with a release identification code corresponding to the target resource information so as to release information related to the second client based on the release identification code. The invention also discloses a corresponding information delivery system and a corresponding computing device. According to the technical scheme of the invention, the information delivery is carried out by more fully utilizing the client resources.
Description
Technical Field
The present invention relates to the field of network communication technologies, and in particular, to an information delivery method, an information delivery system, and a computing device.
Background
For websites that rely early on information delivery to benefit from, the pieces of information on the website may indeed provide sufficient profit for the website. However, with the development of information technology, the click rate of the information bar on the website is continuously reduced, so that the income brought by the information delivery merchant depending on the information bar on the website is sharply reduced. Therefore, there is a need for a more efficient method of information delivery for information delivery merchants.
With the development of information technologies such as the internet, big data, artificial intelligence and the like, information such as advertisements and the like is intelligently pushed to users on the basis of user behavior analysis, so that the information delivery accuracy is higher and higher. Because the generation and acquisition of user behavior data basically come from network behaviors, the intelligent information pushing based on the user behavior analysis is only applicable to online and is not applicable to offline.
At present, information delivery merchants can deliver information by combining a two-dimensional code technology with a mobile terminal, and a mobile terminal user can access a corresponding product website by scanning a two-dimensional code by printing the two-dimensional code on various traditional media (such as plane media, outdoor media and the like), so that the user is guided to browse specific content information of a product. The information releasing mode needs to be completed through the processes of establishing a product website, developing a mobile terminal webpage, converting the website into the two-dimensional code, releasing the final two-dimensional code and the like, and the whole process from developing to releasing the information is very complicated, so that a large amount of workload can be additionally added for releasing the information by an information releasing merchant, and the information releasing mode of the wide broadcasting network has no pertinence, and few users actively scan the two-dimensional code.
Therefore, an information delivery method is needed to solve the problems in the above technical solutions.
Disclosure of Invention
To this end, the present invention provides an information delivery method, system and computing device to solve or at least alleviate the above-existing problems.
According to an aspect of the present invention, there is provided an information delivery method, executed in a computing device, including: receiving one or more pieces of resource information sent by one or more first clients, and respectively generating corresponding release identification codes based on each piece of resource information; receiving a request of a second client for acquiring resource information, determining one or more pieces of resource information matched with the information delivery requirement of the second client, and returning the one or more pieces of resource information to the second client so that the second client can determine target resource information; and receiving the target resource information determined by the second client, and associating the release information of the second client with a release identification code corresponding to the target resource information so as to release information related to the second client based on the release identification code.
Optionally, in the information delivery method according to the present invention, the method further includes the steps of: and receiving an access request sent by a third client based on the release identification code, and returning release information corresponding to the release identification code to the third client so as to display the release information at the third client.
Optionally, in the information delivery method according to the present invention, the delivery information includes delivery content information and corresponding audience information.
Optionally, in the information delivery method according to the present invention, the resource information includes delivery environment information, delivery location information, and passenger flow volume information.
Optionally, in the information delivery method according to the present invention, the step of returning the delivery information corresponding to the delivery identification code to the third client includes:
determining user information corresponding to a third client according to the access request, wherein the user information comprises user identity information; determining the release information corresponding to the release identification code so as to determine release content information and corresponding audience information; and judging whether the user identity information is matched with the audience information, and if so, sending the delivered content information to a third client.
Optionally, in the information delivery method according to the present invention, the user information further includes user location information, and after determining that the user identity information matches the audience information, the method further includes: determining target resource information corresponding to the release identification code so as to determine release position information corresponding to the target resource information; and judging whether the user position information is matched with the release position information, and if so, sending the release content information to a third client.
Optionally, in the information delivery method according to the present invention, the resource information includes delivery age, and the step of returning the delivery information corresponding to the delivery identification code to the third client includes: determining access time corresponding to the access request; determining the release timeliness of the target resource information corresponding to the release identification code; and judging whether the access time is within the release timeliness of the target resource information, and if so, returning the release information to a third client.
Optionally, in the information delivery method according to the present invention, after generating the corresponding delivery identification codes based on each piece of resource information, the method further includes the steps of: and storing each piece of resource information and the corresponding release identification code in a data storage device.
Optionally, in the information delivery method according to the present invention, the step of sending the one or more pieces of resource information to the second client includes: and returning one or more release identification codes corresponding to the one or more pieces of resource information to the second client, so that the second client can acquire corresponding resource information from the data storage device based on the release identification codes and determine target resource information.
Optionally, in the information delivery method according to the present invention, the third client is adapted to send an access request by scanning the delivery identification code.
Optionally, in the information delivery method according to the present invention, the delivery information is advertisement information.
Optionally, in the information delivery method according to the present invention, the user of the second client is adapted to set a fee for the delivery information, the first client corresponding to the target resource information is adapted to obtain the fee, and the third client is adapted to obtain the fee after obtaining the delivery information based on the delivery identification code.
Optionally, in the information delivery method according to the present invention, the third client is a mobile terminal used by a user, the first client is a terminal device used by a service provider that provides a service for the user of the third client, and the second client is a terminal device used by an advertiser.
According to an aspect of the present invention, there is provided an information delivery system including: a server adapted to perform the method as described above for information delivery; one or more first clients coupled to the server and adapted to send resource information to the server; and one or more second clients coupled with the server, and adapted to request the server to acquire the resource information, determine target resource information based on one or more pieces of resource information returned by the server and matched with the delivery information requirements of the second clients, and send the determined target resource information to the server.
Optionally, in the information delivery system according to the present invention, further comprising: and the third client is coupled with the server and is suitable for sending an access request to the server based on the release identification code and receiving release information which is returned by the server and corresponds to the release identification code.
Optionally, in the information delivery system according to the present invention, the third client is adapted to send an access request to the server by scanning the delivery identification code.
Optionally, in the information delivery system according to the present invention, the delivery information is advertisement information.
Optionally, in the information delivery system according to the present invention, the third client is a mobile terminal used by a user, the first client is a terminal device used by a service provider that provides a service for the user of the third client, and the second client is a terminal device used by an advertiser.
According to an aspect of the invention, there is provided a computing device comprising: at least one processor; a memory storing program instructions, wherein the program instructions are configured to be executed by the at least one processor, the program instructions comprising instructions for performing the information delivery method as described above.
According to an aspect of the present invention, there is provided a readable storage medium storing program instructions, which when read and executed by a computing device, cause the computing device to execute the information delivery method as described above.
According to the technical scheme of the invention, the resource information related to one or more first clients (service providers) is obtained in advance, and the corresponding release identification code is generated for each piece of resource information. When a second client (advertiser) has a demand for information delivery, one or more pieces of resource information matched with the demand for information delivery are returned to the second client in response to a request of the second client for the resource information, and the second client selects and determines target resource information which best meets the demand for information delivery. And then, the release information of the second client is associated with the release identification code corresponding to the target resource information, so that the release identification code is associated with the release information of the second client and the target resource information determined by the second client. Therefore, the user of the third client can request and acquire the release information by scanning the release identification code, so that the release information is displayed to the user, and the purpose of releasing the information is achieved.
Based on the technical scheme of the invention, when the service provider of the first client provides service for the user, the service provider of the second client can provide advertisement service for the advertiser of the second client by utilizing the environment for providing service for the user, thereby realizing more full utilization of client resources and creating more value. And based on the form of the release identification code, the information release can be conveniently carried out by utilizing various environments with user traffic, and the diversity of the information release can be realized.
Further, the method and the device send the delivered content information to the third client only when the user identity information is determined to be matched with the audience information corresponding to the delivered content information, so that users of a third type conforming to the audience information can check the delivered content information at the third client. Therefore, the viewer of the released content information of the second client can be ensured to be a user closely related to the released content information, and targeted information release is ensured so as to improve the effectiveness of information release.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
To the accomplishment of the foregoing and related ends, certain illustrative aspects are described herein in connection with the following description and the annexed drawings, which are indicative of various ways in which the principles disclosed herein may be practiced, and all aspects and equivalents thereof are intended to be within the scope of the claimed subject matter. The above and other objects, features and advantages of the present disclosure will become more apparent from the following detailed description read in conjunction with the accompanying drawings. Throughout this disclosure, like reference numerals generally refer to like parts or elements.
Fig. 1 shows a schematic diagram of an information delivery system 100 according to an embodiment of the invention;
FIG. 2 shows a schematic diagram of a computing device 200, according to one embodiment of the invention; and
fig. 3 shows a flow chart of an information delivery method 300 according to an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Fig. 1 shows a schematic diagram of an information delivery system 100 according to an embodiment of the invention.
As shown in fig. 1, information delivery system 100 includes one or more clients 110, one or more second clients 120, one or more third clients 130, and a server 200. The first client 110, the second client 120, and the third client 130 are all connected to the server 200 in a communication manner, for example, through a wired or wireless network connection.
The first client 110, the second client 120, and the third client 130 are, for example, different types of terminal devices used by users, and may specifically be personal computers such as desktop computers and notebook computers, or mobile phones, tablet computers, multimedia devices, smart wearable devices, and the like, but are not limited thereto.
The server 200 is used to provide services to the first client 110, the second client 120, and the third client 130, and may be implemented as any device capable of providing information delivery services to clients in the prior art, and the present invention is not limited to a specific type of server. For example, the server 200 may be implemented as a computing device such as a desktop computer, a notebook computer, a processor chip, a mobile phone, a tablet computer, etc., but is not limited thereto, and may also be an application program residing on the computing device.
In one embodiment, the first client 110, the second client 120, and the third client 130 correspond to a first type of user, a second type of user, and a third type of user, respectively.
The first client 110 and the second client 120 are respectively installed with a first application 111 and a second application 121 adapted to communicate with the server 200. The first application 111 and the second application 121 may be coupled to the server 200 using a communication function provided by the terminal devices of the first client 110 and the second client 120, respectively, and communicate with the server 200.
The first type of user sends resource information to the server 200 through one or more first clients 110, and the server 200 generates corresponding release identification codes based on each piece of resource information when receiving one or more pieces of resource information sent by one or more first clients 110. Here, the first type of user is, for example, to send resource information to the server 200 through the first application 111 in the first client 110. It should be noted that the resource information is, for example, information related to a delivery location that the first client 110 user can provide for information delivery. The resource information includes, for example, delivery environment information, delivery location information, and passenger flow volume information.
The second type user may request the server 200 to acquire resource information through one or more second clients 120, after receiving the request for acquiring resource information from the second client 120, the server 200 determines one or more pieces of resource information matching the demand for delivering information from the second client 120, and returns the one or more pieces of resource information to the second client 120, and then the second type user selects and determines target resource information from the one or more pieces of resource information based on the second client 120, and the second client 120 sends the target resource information to the server 200. Here, the second type user requests the server 200 to acquire resource information through the second application 121 in the second client 120, and sends target resource information to the server 200, for example.
When receiving the target resource information determined by the second client 120, the server 200 determines the release identification code corresponding to the target resource information, and associates the release information of the second client 120 with the release identification code corresponding to the target resource information. In this way, the placement identification code is associated with both the placement information of the second client 120 and the target resource information determined by the second client 120, such that information related to the second client 120 can be placed based on the placement identification code.
The user of the first client 110 may present the impression identification code at the impression location corresponding to the target resource information. In this way, when the user of the third client 130 is located at the delivery location, the server 200 may be requested to acquire corresponding delivery information based on the delivery identification code.
In one embodiment, the third client 130 is a mobile terminal such as a mobile phone, a tablet computer, etc. The third client 130 has installed therein one or more mobile applications, including an application 131 adapted to recognize the impression identification code. The user of the third client 130 may open the application 131 to scan the impression identification code and determine a link to which the impression identification code corresponds, so as to send an access request to the server 200 based on the link to which the impression identification code corresponds. The server 200 may receive and respond to the request of the third client 130, and return the placement information corresponding to the placement identification code to the third client 130, so that the placement information is presented to the user at the third client 130, so as to implement placement of the information related to the second client 120.
In one embodiment, information delivery system 100 further includes a data storage device 140. The data storage device 140 may be a relational database such as MySQL, ACCESS, etc., or a non-relational database such as NoSQL, etc.; the data storage device 140 may be a local database residing in the server 200, or may be disposed at a plurality of geographic locations as a distributed database, such as HBase, in short, the data storage device 140 is used for storing data, and the specific deployment and configuration conditions of the data storage device 140 are not limited by the present invention. The server 200 may connect with the data storage device 140 and retrieve data stored in the data storage device 140. For example, the server 200 may directly read the data in the data storage device 140 (when the data storage device 140 is a local database of the server 200), or may access the internet in a wired or wireless manner and obtain the data in the data storage device 140 through a data interface.
In one embodiment, the server 200 stores each piece of resource information and the corresponding placement identification code in the data storage device 140 after generating the corresponding placement identification code based on each piece of resource information. After determining the one or more pieces of resource information matching the delivery information requirement of the second client 120, the server 200 may return one or more delivery identification codes corresponding to the one or more pieces of resource information to the second client 120, so that the second client 120 may obtain the corresponding one or more pieces of resource information from the data storage device 140 based on the one or more delivery identification codes and determine the target resource information based on the obtained one or more pieces of resource information.
In one embodiment, the placement information is advertisement information. The second type of user is an advertiser. The first type of user is a facilitator providing services to the third type of user, for example, the first type of user may be a food and beverage facilitator, and the third type of user is a customer enjoying food and beverage services provided by the first type of user. Here, the invention does not limit the specific service types and service objects of the first type of user.
Accordingly, the third client 130 is a mobile terminal used by a user (i.e., a third type of user). The first client 110 is a terminal device used by a service provider who provides a service for a user of the third client. The second client 120 is a terminal device used by the advertiser.
In an embodiment of the present invention, the service provider of the first client 110 may provide the advertisement delivery service to the advertiser of the second client 120 using the environment and passenger traffic serving the user of the third client 130. Here, the service provider of the first client 110 is an environment that serves the user of the third client 130 as an advertisement delivery environment.
It should be noted that the resource information sent by the first client 110 to the server 200 includes delivery environment information, delivery location information, and passenger flow volume information, which is the environment, location, and passenger flow volume of the service provider of the first client 110 when serving the user of the third client 130. Based on the technical scheme of the invention, when the service provider of the first client 110 provides service for the user, the service provider of the second client 120 can provide advertisement service for the advertiser by using the environment for providing service for the user, thereby realizing more full utilization of client resources and creating more value.
In an embodiment of the invention, the server 200 is adapted to perform the information delivery method. The information delivery method of the present invention will be described in detail below.
In one embodiment, the server 200 of the present invention may be implemented as a computing device, so that the information delivery method of the present invention can be executed in the computing device. FIG. 2 shows a block diagram of a computing device 200, according to one embodiment of the invention. As shown in FIG. 2, in a basic configuration 202, a computing device 200 typically includes a system memory 206 and one or more processors 204. A memory bus 208 may be used for communication between the processor 204 and the system memory 206.
Depending on the desired configuration, the processor 204 may be any type of processing, including but not limited to: a microprocessor (μ P), a microcontroller (μ C), a Digital Signal Processor (DSP), or any combination thereof. The processor 204 may include one or more levels of cache, such as a level one cache 210 and a level two cache 212, a processor core 214, and registers 216. Example processor cores 214 may include Arithmetic Logic Units (ALUs), Floating Point Units (FPUs), digital signal processing cores (DSP cores), or any combination thereof. The example memory controller 218 may be used with the processor 204, or in some implementations the memory controller 218 may be an internal part of the processor 204.
Depending on the desired configuration, system memory 206 may be any type of memory, including but not limited to: volatile memory (such as RAM), non-volatile memory (such as ROM, flash memory, etc.), or any combination thereof. System memory 106 may include an operating system 220, one or more applications 222, and program data 224. The application 222 is actually a plurality of program instructions that direct the processor 204 to perform corresponding operations. In some embodiments, application 222 may be arranged to cause processor 204 to operate with program data 224 on an operating system.
A network communication link may be one example of a communication medium. Communication media may typically be embodied by computer readable instructions, data structures, program modules, and may include any information delivery media, such as carrier waves or other transport mechanisms, in a modulated data signal. A "modulated data signal" may be a signal that has one or more of its data set or its changes made in such a manner as to encode information in the signal. By way of non-limiting example, communication media may include wired media such as a wired network or private-wired network, and various wireless media such as acoustic, Radio Frequency (RF), microwave, Infrared (IR), or other wireless media. The term computer readable media as used herein may include both storage media and communication media.
In a computing device 200 according to the present invention, the application 222 includes a plurality of program instructions that execute the information delivery method 300, which may instruct the processor 204 to execute the information delivery method 300 of the present invention so that the computing device 200 implements information delivery by executing the information delivery method 300 of the present invention.
Fig. 3 shows a flow chart of an information delivery method 300 according to an embodiment of the invention. The method 300 is suitable for execution in a computing device, such as the computing device 200 described above. The computing device is communicatively coupled to one or more first clients 110, one or more second clients 120, and one or more third clients 130, respectively.
It should be noted that the first client 110, the second client 120, and the third client 130 may be terminal devices used by different types of users. For example, the first client 110, the second client 120, and the third client 130 correspond to a first type user, a second type user, and a third type user, respectively. Here, there is a certain association between the first type of user, the second type of user, and the third type of user, but the present invention is not limited to a specific user type for each type of user.
As shown in fig. 3, the method 300 begins at step S310.
In step S310, the computing device receives one or more pieces of resource information sent by one or more first clients 110, and generates corresponding placement identification codes based on each piece of resource information. Here, the first client 110 has installed therein, for example, a first application 111 adapted to communicate with the server 200, and the first type user can transmit the resource information to the computing device through the first application 111 in the first client 110. It should be noted that the resource information is, for example, information related to a delivery location that the first client 110 user can provide for information delivery. The resource information includes, for example, delivery environment information, delivery location information, and passenger flow volume information.
Subsequently, in step S320, the computing device receives a request from the second client 120 to obtain resource information, determines one or more pieces of resource information matching the delivery information requirement of the second client 120, and returns the one or more pieces of resource information to the second client 120. In this way, the second client 120 may select and determine target resource information from the one or more pieces of resource information and send the target resource information to the computing device. Here, for example, the second application 121 adapted to communicate with the server 200 is installed in the second client 120, and the second type user may request the computing device to acquire the resource information through the second application 121 in the second client 120 and transmit the determined target resource information to the computing device.
Finally, in step S330, the computing device receives the target resource information determined by the second client 120, determines the release identification code corresponding to the target resource information, and associates the release information of the second client 120 with the release identification code corresponding to the target resource information. In this way, the placement identification code is associated with both the placement information of the second client 120 and the target resource information determined by the second client 120, so that placement of information related to the second client 120 can be made based on the placement identification code.
According to one embodiment, the computing device may present the impression identification code at the impression location corresponding to the target resource information by the user of the first client 110 after associating the impression information of the second client 120 with the impression identification code corresponding to the target resource information (determined by the second client 120). In this way, the user of the third client 130 may request to obtain the corresponding placement information based on the placement identification code. The computing device receives the access request sent by the third client 130 based on the placement identification code, and responds to the access request of the third client 130, returns the placement information of the second client 120 (second type user) corresponding to the placement identification code to the third client 130, so that the placement information is presented at the third client 130. In this way, the user can view and browse the information delivered by the second client at the third client 130, thereby achieving the purpose of delivering the information.
Here, the third client 130 is, for example, a mobile terminal such as a mobile phone or a tablet computer. The third client 130 has installed therein one or more mobile applications, including a third application 131 adapted to scan for an identification code of the impression. The user of the third client 130 may open the third application 131 to scan the impression identification code and determine a link to which the impression identification code corresponds, so as to send an access request to the server 200 based on the link to which the impression identification code corresponds.
According to one embodiment, the delivery information of the second client 120 includes delivery content information and corresponding audience information. Here, the delivered content information is content that needs to be presented to the user for viewing during the delivery process. The audience information is, for example, information related to a user group to which the delivered content information is adapted, in other words, information related to a user group to which the information deliverer of the second client 120 desires to view the delivered content information. The information related to the user group is, for example, information such as age and sex. The specific settings of the delivered content information and the audience information are not limited in the invention, and can be set by a person skilled in the art according to actual needs.
According to one embodiment, the access request sent by the third client 130 based on the impression identification code includes user information of the third type of user to which the third client 130 corresponds. The user information includes, for example, user identity information and user location information. The user identity information includes, for example, information such as the age and sex of the user.
When receiving an access request sent by the third client 130 based on the release identification code, the computing device first determines user information of a third type user corresponding to the third client 130 according to the access request, where the user information includes user identity information and user location information. And determining the releasing information corresponding to the releasing identification code, and determining releasing content information and corresponding audience information according to the releasing information. And then, whether the user identity information is matched with the audience information corresponding to the delivered content information is judged, and if so, the delivered content information is sent to the third client 130, so that the third type of users meeting the audience information can check the delivered content information at the third client 130. Accordingly, if the user identity information does not match the audience information, the delivered content information is not sent to the third client 130. In this way, the viewer of the second client 120 who releases the content information can be ensured to be a user closely related to the released content information, and targeted information release is ensured, so as to improve the effectiveness of information release.
According to one embodiment, after the user identity information is determined to be matched with the audience information, the resource information corresponding to the release identification code is further determined so as to determine release position information corresponding to the target resource information. Further, it is determined whether the user location information matches the delivery location information, and if so, the delivery content information is sent to the third client 130. In this way, it is ensured that the user of the third client 130 will return the information of the delivered content of the second client 120 corresponding to the delivery identification code to the third client 130 based on the access request only when the user is at the delivery location provided by the first client 110.
It should be noted that, in practice, the second client 120 selects the target resource information that best meets the requirement of the delivery information based on the delivery environment information, the delivery location information, and the passenger flow volume information in the one or more pieces of resource information. After the second client 120 determines the target resource information for the delivery information, the delivery environment information, the delivery location information, and the passenger flow volume information corresponding to the delivery information are also determined. That is to say, the placement information is to perform positioning fixed-point placement with respect to the placement environment and placement location corresponding to the target resource information, and the third client 130 user can acquire the corresponding placement content information only by sending an access request through scanning and identifying the placement identification code in the determined placement environment and placement location.
According to one embodiment, the resource information further includes a placement age, and when receiving an access request sent by the third client 130 based on the placement identification code, the computing device further determines an access time corresponding to the access request, and determines the placement age of the target resource information corresponding to the placement identification code. And further, judging whether the access time is within the release time limit corresponding to the target resource information, and if so, returning release content information corresponding to the release identification code to the third client 130. Here, the impression age is, for example, a time period during which the user of the first client 110 can provide the impression environment for the impression information of the second client 120.
According to one embodiment, the computing device stores each piece of resource information and the corresponding placement identification code to the data storage device 140 after generating the corresponding placement identification code based on each piece of resource information, respectively.
After determining the one or more pieces of resource information matching the demand for placement information of the second client 120, one or more placement identification codes corresponding to the one or more pieces of resource information may be returned to the second client 120, so that the second client 120 may obtain the corresponding one or more pieces of resource information from the data storage device 140 based on the one or more placement identification codes and determine the target resource information based on the obtained one or more pieces of resource information.
According to one embodiment, the placement information is advertisement information. Accordingly, the delivered content information is advertisement content information.
The first type of user is a facilitator providing services to the third type of user, e.g. the first type of user is a catering facilitator and the third type of user is a customer enjoying the catering services provided by the first type of user. The second type of user is an advertiser. Here, the invention does not limit the specific service types and service objects of the first type of user.
Accordingly, the third client 130 is a mobile terminal used by a user (i.e., a third type of user). The first client 110 is a terminal device used by a service provider who provides a service for a user of the third client. The second client 120 is a terminal device used by the advertiser. In an embodiment of the present invention, the service provider of the first client 110 may provide the advertisement delivery service to the advertiser of the second client 120 using the environment and passenger traffic serving the user of the third client 130. Here, the service provider of the first client 110 is an environment that serves the user of the third client 130 as an advertisement delivery environment. Based on the technical scheme of the invention, when the service provider of the first client 110 provides service for the user, the service provider of the second client 120 can provide advertisement service for the advertiser by using the environment for providing service for the user, thereby realizing more full utilization of client resources and creating more value.
In a specific embodiment, after associating the placement information of the second client 120 with the placement identification code corresponding to the target resource information, the computing device may return the associated placement identification code to the first client 110 and the second client 120. The user of the second client 120 may set a fee for the advertisement placement information and may pay the user of the first client 110 corresponding to the target resource information as an advertisement placement fee. The first client 110 user (the facilitator) may place advertising information for the second client 120 user based on the placement identification code. Specifically, the first client 110 user may display the placement identification code in an environment (advertisement placement environment) serving the third client 130 user, so that when the third client 130 user is in the advertisement placement environment, the placement identification code may be scanned by the third application 131 in the third client 130, and the server 200 is requested to acquire the advertisement information corresponding to the placement identification code based on the link corresponding to the placement identification code, thereby implementing advertisement placement related to the second client.
In one embodiment, after the user of the third client 130 obtains the advertisement information from the server 200 by scanning the placement identification code and viewing the advertisement information, the user may also obtain the corresponding fee provided by the advertiser of the second client 120.
According to one embodiment, after receiving an access request of a client, a timestamp of receiving the access request is determined. And judging whether the access request is the same access request of the client to the application within a preset time according to the time stamp of the access request. And if the access request is the same access request in the preset time, directly acquiring the application page from the application server based on the URL of the access request, and returning the application page to the client. Here, the predetermined time may be set according to a time interval at which the client repeatedly operates, so that it is avoided that the same access request is re-initiated due to repeated operation of the client in a short time.
A8, the information placement method as in any one of a1-a7, wherein after generating the corresponding placement identification code based on each piece of resource information, the method further comprises the steps of: and storing each piece of resource information and the corresponding release identification code in a data storage device. A9, the information delivery method as in A8, wherein the step of sending the one or more pieces of resource information to the second client comprises: and returning one or more release identification codes corresponding to the one or more pieces of resource information to the second client, so that the second client can acquire corresponding resource information from the data storage device based on the release identification codes and determine target resource information. A10, the information placement method as in any one of a2-a9, wherein the third client is adapted to send an access request by scanning the placement identification code. A11, the information placement method as described in any one of A1-A10, wherein the placement information is advertisement information. A12, the information placement method according to any one of a2-a11, wherein the user of the second client is adapted to set a fee for placement information, the first client corresponding to the target resource information is adapted to obtain the fee, and the third client is adapted to obtain the fee after obtaining the placement information based on the placement identification code. A13, the information delivery method according to any a2-a12, wherein the third client is a mobile terminal used by a user, the first client is a terminal device used by a service provider providing services for the user of the third client, and the second client is a terminal device used by an advertiser.
B15, the information delivery system according to B14, further comprising: and the third client is coupled with the server and is suitable for sending an access request to the server based on the release identification code and receiving release information which is returned by the server and corresponds to the release identification code. B16, the information placement system as in B15, wherein the third client is adapted to send an access request to a server by scanning the placement identification code. B17, the information delivery system of any one of B14-B16, wherein the delivery information is advertisement information. B18, the information delivery system according to any one of B14-B17, wherein the third client is a mobile terminal used by a user, the first client is a terminal device used by a service provider providing services for the user of the third client, and the second client is a terminal device used by an advertiser.
The various techniques described herein may be implemented in connection with hardware or software or, alternatively, with a combination of both. Thus, the methods and apparatus of the present invention, or certain aspects or portions thereof, may take the form of program code (i.e., instructions) embodied in tangible media, such as removable hard drives, U.S. disks, floppy disks, CD-ROMs, or any other machine-readable storage medium, wherein, when the program is loaded into and executed by a machine, such as a computer, the machine becomes an apparatus for practicing the invention.
In the case of program code execution on programmable computers, the mobile terminal generally includes a processor, a storage medium readable by the processor (including volatile and non-volatile memory and/or storage elements), at least one input device, and at least one output device. Wherein the memory is configured to store program code; the processor is configured to execute the information delivery method of the present invention according to instructions in the program code stored in the memory.
By way of example, and not limitation, readable media may comprise readable storage media and communication media. Readable storage media store information such as computer readable instructions, data structures, program modules or other data. Communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media. Combinations of any of the above are also included within the scope of readable media.
In the description provided herein, algorithms and displays are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with examples of this invention. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules or units or components of the devices in the examples disclosed herein may be arranged in a device as described in this embodiment or alternatively may be located in one or more devices different from the devices in this example. The modules in the foregoing examples may be combined into one module or may be further divided into multiple sub-modules.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
Furthermore, some of the described embodiments are described herein as a method or combination of method elements that can be performed by a processor of a computer system or by other means of performing the described functions. A processor having the necessary instructions for carrying out the method or method elements thus forms a means for carrying out the method or method elements. Further, the elements of the apparatus embodiments described herein are examples of the following apparatus: the apparatus is used to implement the functions performed by the elements for the purpose of carrying out the invention.
As used herein, unless otherwise specified the use of the ordinal adjectives "first", "second", "third", etc., to describe a common object, merely indicate that different instances of like objects are being referred to, and are not intended to imply that the objects so described must be in a given sequence, either temporally, spatially, in ranking, or in any other manner.
While the invention has been described with respect to a limited number of embodiments, those skilled in the art, having benefit of this description, will appreciate that other embodiments can be devised which do not depart from the scope of the invention as described herein. Furthermore, it should be noted that the language used in the specification has been principally selected for readability and instructional purposes, and may not have been selected to delineate or circumscribe the inventive subject matter. Accordingly, many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the appended claims. The present invention has been disclosed in an illustrative rather than a restrictive sense with respect to the scope of the invention, as defined in the appended claims.
Claims (10)
1. An information delivery method, executed in a computing device, comprising:
receiving one or more pieces of resource information sent by one or more first clients, and respectively generating corresponding release identification codes based on each piece of resource information;
receiving a request of a second client for acquiring resource information, determining one or more pieces of resource information matched with the information delivery requirement of the second client, and returning the one or more pieces of resource information to the second client so that the second client can determine target resource information; and
and receiving target resource information determined by the second client, and associating the release information of the second client with a release identification code corresponding to the target resource information so as to release information related to the second client based on the release identification code.
2. The information delivery method according to claim 1, further comprising the steps of:
and receiving an access request sent by a third client based on the release identification code, and returning release information corresponding to the release identification code to the third client so as to display the release information at the third client.
3. The information delivery method of claim 2, wherein the delivery information includes delivery content information and corresponding audience information.
4. The information delivery method according to any one of claims 1 to 3, wherein the resource information includes delivery environment information, delivery location information, passenger flow volume information.
5. The information delivery method of claim 3, wherein the step of returning the delivery information corresponding to the delivery identification code to the third client comprises:
determining user information corresponding to a third client according to the access request, wherein the user information comprises user identity information;
determining the release information corresponding to the release identification code so as to determine release content information and corresponding audience information;
and judging whether the user identity information is matched with the audience information, and if so, sending the delivered content information to a third client.
6. The information delivery method of claim 5, wherein the user information further comprises user location information, and after determining that the user identity information matches the audience information, further comprising the steps of:
determining target resource information corresponding to the release identification code so as to determine release position information corresponding to the target resource information;
and judging whether the user position information is matched with the release position information, and if so, sending the release content information to a third client.
7. The information delivery method according to any one of claims 2 to 6, wherein the resource information includes delivery age, and the step of returning delivery information corresponding to the delivery identification code to the third client includes:
determining access time corresponding to the access request;
determining the release timeliness of the target resource information corresponding to the release identification code;
and judging whether the access time is within the release timeliness of the target resource information, and if so, returning the release information to a third client.
8. An information delivery system, comprising:
a server adapted to perform the method of any one of claims 1-7 for information delivery;
one or more first clients coupled to the server and adapted to send resource information to the server; and
and the one or more second clients are coupled with the server, are suitable for requesting the server to acquire the resource information, are suitable for determining target resource information based on one or more pieces of resource information which are returned by the server and are matched with the release information requirements of the second clients, and send the determined target resource information to the server.
9. A computing device, comprising:
at least one processor; and
a memory storing program instructions, wherein the program instructions are configured to be executed by the at least one processor, the program instructions comprising instructions for performing the information delivery method of any of claims 1-7.
10. A readable storage medium storing program instructions that, when read and executed by a computing device, cause the computing device to perform the method of any of claims 1-7.
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