CN106709765A - Advertisement delivery management method - Google Patents

Advertisement delivery management method Download PDF

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Publication number
CN106709765A
CN106709765A CN201710019423.1A CN201710019423A CN106709765A CN 106709765 A CN106709765 A CN 106709765A CN 201710019423 A CN201710019423 A CN 201710019423A CN 106709765 A CN106709765 A CN 106709765A
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China
Prior art keywords
advertisement
beholder
advertisement putting
information
user
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CN201710019423.1A
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Chinese (zh)
Inventor
刘冰
刘逸凡
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Beijing Map World Science And Technology Co Ltd
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Beijing Map World Science And Technology Co Ltd
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Priority to CN201710019423.1A priority Critical patent/CN106709765A/en
Publication of CN106709765A publication Critical patent/CN106709765A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Environmental & Geological Engineering (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides an advertisement delivery management method, which comprises the steps of: acquiring an advertisement delivery demand input by a user; determining advertisement delivery equipment that conforms to the advertisement delivery demand; displaying the advertisement delivery equipment that conforms to the advertisement delivery demand to the user; and determining the advertisement delivery equipment selected by the user to be advertisement delivery equipment for delivering an advertisement. By adopting the advertisement delivery management method provided by the invention, the advertisement delivery demand can be modified anytime during the advertisement delivery process.

Description

A kind of advertisement putting management method
Technical field
The present invention relates to technical field of data processing, in particular to a kind of advertisement putting management method.
Background technology
At present, for advertisement putting under line, the advertisement putting chamber of commerce is shown by advertiser in advertising lamp box, with LCD/LED Show that advertisement terminal machine of device etc. shows the product advertising of oneself to different colonies.
In correlation technique, advertisement putting business, can only be before advertisement putting, with advertisement when advertisement is delivered by advertiser Business determines advertisement putting demand, makes advertiser according to the release time recorded in the advertisement putting demand, delivers place and dispensing Mode carries out advertisement putting.
In process of the present invention is realized, inventor has found that at least there are the following problems in the prior art：
During advertisement putting, even if advertisement putting business find the dispensing effect on driving birds is not good of advertisement, also cannot be to being thrown Putting the advertisement putting demand of advertisement efficiently change in time.
The content of the invention
In view of this, the purpose of the embodiment of the present invention is to provide a kind of advertisement putting management method, in advertisement putting Advertisement putting demand can be modified at any time in journey.
In a first aspect, a kind of advertisement putting management method is the embodiment of the invention provides, including：
Obtain the advertisement putting demand of user input；
It is determined for compliance with the advertisement putting equipment of the advertisement putting demand；
Meet the advertisement putting equipment of the advertisement putting demand to user's displaying；
The advertisement putting equipment for determining user's selection is the advertisement putting equipment for delivering advertisement.
With reference in a first aspect, the embodiment of the invention provides the first possible implementation method of first aspect, wherein：Institute The advertisement putting equipment for being determined for compliance with the advertisement putting demand is stated, including：
Advertisement putting temporal information, advertisement putting facility information and target beholder are obtained from the advertisement putting demand At least one information in attribute information, wherein, device type of the advertisement putting facility information including advertisement putting equipment, At least one information in site and surrounding scene；The target beholder attribute information, including it is beholder's quantity, minimum Viewing duration, sex, the age, mood, purchasing power, personality, hobby, race, nationality, language used, character relation, dress ornament, match somebody with somebody At least one attribute information in decorations, cosmetic, belongings, pet, the vehicles；
From default advertisement putting device databases, the advertisement putting for being determined for compliance with the advertisement putting facility information sets Standby set；
Determine to meet the advertisement putting temporal information and target beholder category in the advertisement putting cluster tool The advertisement putting equipment of property information is the advertisement putting equipment for meeting the advertisement putting demand.
With reference in a first aspect, the embodiment of the invention provides second possible implementation method of first aspect, wherein：Really Meet the wide of the advertisement putting temporal information and the target beholder attribute information in the fixed advertisement putting cluster tool It is the advertisement putting equipment for meeting the advertisement putting demand to accuse dispensing device, including：
Each advertisement putting that the target beholder attribute information is determined for compliance with from the advertisement putting cluster tool sets It is standby；
Beholder's attribute information of each advertisement putting equipment is obtained, beholder's attribute information includes：Each advertisement Deliver the statistics of beholder's attribute information in the period；
When according to beholder's attribute information, the advertisement putting period of the target beholder attribute information is determined for compliance with When inconsistent with the advertisement putting temporal information for getting, release time change information is sent to the user, during the dispensing Between carry the advertisement putting period for meeting the target beholder attribute information in change information；
When the advertisement putting temporal information after the change for getting the user input, from meeting the target beholder Inquiry meets the advertisement putting equipment of the advertisement putting temporal information after change in each advertisement putting equipment of attribute information, and will The advertisement putting equipment for meeting the advertisement putting temporal information after change is defined as meeting the advertisement throwing of the advertisement putting demand Put equipment.
With reference in a first aspect, the embodiment of the invention provides the third possible implementation method of first aspect, wherein：Institute Stating method also includes：
Obtain the advertisement billing conditions of the user input, the advertisement billing conditions, including：The quantity bar of beholder Elongate member when part, minimum viewing, sex condition, age condition, mood condition, purchasing power condition, personality condition, hobby condition, Ethnic condition, national condition, language condition used, character relation condition, dress ornament condition, accessories condition, cosmetic condition, belongings At least one condition in product condition, pet condition, vehicle condition；
It is when the quantity of above-mentioned advertisement billing conditions is in the range of the first default value, default first charging numerical value is true It is set to advertisement charge unit；
It is when the quantity of above-mentioned advertisement billing conditions is in the range of the second default value, default second charging numerical value is true It is set to advertisement charge unit；
It is when the quantity of above-mentioned advertisement billing conditions is in the range of the 3rd default value, default 3rd charging numerical value is true It is set to advertisement charge unit.
With reference in a first aspect, the embodiment of the invention provides the 4th kind of possible implementation method of first aspect, wherein：Institute Stating method also includes：
When the quantity of the advertisement putting equipment for being determined for compliance with the advertisement putting facility information is less than or equal to default quantity During threshold value, the advertisement charge unit determined by default first advertisement billing increment pair carries out autoincrementing operation, is increased Advertisement charge unit after amount operation；
When it is determined that the advertisement putting period recorded in the advertisement putting temporal information is for the default popular dispensing period, The advertisement charge unit determined by default second advertisement billing increment pair carries out autoincrementing operation, after obtaining autoincrementing operation Advertisement charge unit；
When the quantity of the advertisement putting equipment for being determined for compliance with the advertisement putting facility information is less than or equal to default quantity When the advertisement putting period recorded in threshold value and the advertisement putting temporal information is for the default popular dispensing period, by pre- If the 3rd advertisement billing increment pair determine the advertisement charge unit carry out autoincrementing operation, obtain the advertisement after autoincrementing operation Charge unit, wherein, the 3rd advertisement billing increment is more than the first advertisement billing increment and the second advertisement billing increment.
With reference in a first aspect, the embodiment of the invention provides the 5th kind of possible implementation method of first aspect, wherein：Institute The advertisement putting equipment for meeting the advertisement putting demand to user's displaying is stated, including：
Acquisition meets the positional information of the advertisement putting equipment of the advertisement putting demand；
According to the positional information, the advertisement putting equipment of the advertisement putting demand is determined for compliance with default map Position；
Default advertisement putting device identification is set by the defined location in the map, institute is met to user's displaying State the advertisement putting equipment of advertisement putting demand.
With reference in a first aspect, the embodiment of the invention provides the 6th kind of possible implementation method of first aspect, wherein：Institute Stating method also includes：
When the advertisement putting equipment selected by the user is delivered to the advertisement that the user delivers, obtain each Beholder's information of the advertisement of period.Wherein, beholder's information includes：The image and voice of beholder；
According to the image and voice of the beholder in day part, determine the beholder's statistical information in each time period and deposit Storage, beholder's statistical information includes：The quantity of the beholder of each advertisement that user is delivered, averagely viewing duration, property Other distribution statistics, age bracket distribution statistics and mood distribution statistics；Belonging to each advertisement that user is delivered The quantity of the beholder of type advertisements, averagely viewing duration, Sex distribution statistics, age bracket distribution statistics and mood Distribution statistics, beholder's mood distribution statistics include：Beholder's number of different advertisement pages in viewing advertisement Amount and corresponding beholder's mood, the advertisement page include：Properties of product displaying page, product price displaying page, product purchaser Method displaying page, product application method displaying page, beholder's mood include active mood and negative feeling；
When beholder's data inquiry request of user's transmission is got, according to what is carried in beholder's data inquiry request At least one of period information, location information and data type, by the data class under the period information, the location information Beholder's statistical information of type feeds back to the user, wherein, the data type includes：Each advertisement that user is delivered Beholder's quantity, averagely viewing duration, Sex distribution, age bracket distribution and mood distribution；Beholder's number of different type advertisement Amount, averagely viewing duration, Sex distribution, age bracket distribution and mood distribution；
When determining that distance is last according to the current time information for getting beholder's statistical information is pushed to the user Duration when reaching the default data-pushing time cycle, the beholder's information in the time cycle is pushed to current data and is united Meter, and by statistics after the current data push the time cycle in beholder's statistical information be pushed to the user.
With reference in a first aspect, the embodiment of the invention provides the 7th kind of possible implementation method of first aspect, wherein：Institute Stating method also includes：
Advertisement putting optimization request is obtained, ID is carried in the advertisement putting optimization request；
Beholder's mood statistics of the advertisement that the corresponding user of the ID is delivered is inquired about, is determined described wide Beholder's quantity and the beholder's quantity with negative feeling with active mood in the beholder of the different advertisement pages of announcement；
Determine that active mood beholder quantity is more than negative feeling beholder's quantity from the different advertisement pages of advertisement The first advertisement page and negative feeling beholder quantity more than active mood beholder's quantity the second advertisement page；
In the broadcasting of the reproduction time and modification second advertisement page of generation extension first advertisement page perhaps The advertisement page optimization broadcast strategy of broadcast mode；
Beholder's age bracket statistics according to the advertisement, determines the most beholder's age bracket of beholder's quantity；
Judge that whether Current ad broadcast mode beholder's age bracket most with beholder's quantity is matched；
If it is not, then obtaining the beholders year most with beholder's quantity from default advertisement broadcast mode list The advertisement broadcast mode mark of age section matching, and according to advertisement broadcast mode mark generation advertisement broadcast mode optimization plan Slightly；
Broadcast strategy and the advertisement broadcast mode optimisation strategy are optimized according to the advertisement page, by default first Optimization billing increment carries out autoincrementing operation to current advertisement charge unit, obtains the first advertisement optimization charge unit；
The advertisement page is optimized into broadcast strategy, the advertisement broadcast mode optimisation strategy and first advertisement optimization Charge unit returns to the user.
With reference in a first aspect, the embodiment of the invention provides the 8th kind of possible implementation method of first aspect, wherein：Institute Stating method also includes：
Determine that the user delivers the adline belonging to advertisement；
Beholder's attribute information of all advertisements included from the adline, determines that the user delivers advertisement The most advertisement putting equipment place of target beholder's occurrence number；
Obtain the environmental data around the advertisement putting equipment place and the user is delivered around the place of advertisement Environmental data；The environmental data, including：Ambient image and ambient sound；
Judge that the environmental data around the advertisement putting equipment place is delivered around the place of advertisement with the user Whether environmental data is similar；
If it is not, then generating advertisement putting place optimization information according to the advertisement putting equipment place；The advertisement is thrown Putting place optimization information includes：The advertisement putting equipment place；
Advertisement putting place optimization information is returned into the user.
With reference in a first aspect, the embodiment of the invention provides the 9th kind of possible implementation method of first aspect, wherein：Institute Stating method also includes：
The environmental information around advertisement putting equipment is obtained, the environmental information includes：Ambient image, ambient sound and thing Part related web page, wherein, the event includes：Imminent match, performance and exhibition around the advertisement putting equipment；
According to the environmental information around the advertisement putting equipment, determine that thing will occur around the advertisement putting equipment The event information of part, wherein, the event information includes：The Time To Event section and event type；
There is start time point in the event according to being recorded in the time period that the event occurs and event occurs the termination time Duration is delivered in point and default advertisement optimization, determines the advertisement optimization release time of the advertisement putting equipment, and the advertisement is excellent Changing the release time includes：The date is delivered in optimization and the period is delivered in optimization；
The advertisement billing conditions matched with the event type are inquired about from the advertisement billing conditions of the user input, and The user for being input into the advertisement billing conditions matched with the event type is defined as advertisement optimization potential user；
Optimize the current advertisement charge unit of potential user to the advertisement by the default second optimization billing increment to enter Row autoincrementing operation, obtains the second advertisement optimization charge unit；
The advertisement optimization release time, advertisement optimization dispensing place, advertisement are pushed to advertisement optimization potential user Optimization dispensing device and second advertisement optimization charge unit.
Advertisement putting management method provided in an embodiment of the present invention, is determined for compliance with by the advertisement putting demand of user input The advertisement putting equipment of advertisement putting demand, and to user displaying meet the advertisement putting equipment of advertisement putting demand after, it is determined that The advertisement putting equipment of user's selection is the advertisement putting equipment for delivering advertisement, can only be in advertisement putting with the prior art Determine that advertisement putting demand is compared before, advertisement putting demand that can in real time according to user input, change dispensing advertisement it is wide Dispensing device is accused, so that advertisement putting business can modify to advertisement putting demand at any time in advertisement release process, with Maximize the dispensing effect of advertisement.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate Appended accompanying drawing, is described in detail below.
Brief description of the drawings
Technical scheme in order to illustrate more clearly the embodiments of the present invention, below will be attached to what is used needed for embodiment Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, thus be not construed as it is right The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 shows a kind of flow chart of advertisement putting management method that the embodiment of the present invention is provided；
Fig. 2 shows in the advertisement putting management method that the embodiment of the present invention is provided that meeting advertisement to user's displaying throws Put the particular flow sheet of the advertisement putting equipment of demand；
Fig. 3 shows in the advertisement putting management method that the embodiment of the present invention is provided, is optimized according to advertisement putting situation The particular flow sheet in advertisement putting place；
Fig. 4 is shown in the advertisement putting management method that the embodiment of the present invention is provided, according to the week of advertisement putting equipment The particular flow sheet in side Advance data quality advertisement putting place.
Specific embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention Middle accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present invention, it is clear that described embodiment is only It is a part of embodiment of the invention, rather than whole embodiments.The present invention generally described and illustrated in accompanying drawing herein is real The component for applying example can be arranged and designed with a variety of configurations.Therefore, it is of the invention to what is provided in the accompanying drawings below The detailed description of embodiment is not intended to limit the scope of claimed invention, but is merely representative of selected reality of the invention Apply example.Based on embodiments of the invention, the institute that those skilled in the art are obtained on the premise of creative work is not made There is other embodiment, belong to the scope of protection of the invention.
In correlation technique, advertisement putting business, can only be before advertisement putting, with advertisement when advertisement is delivered by advertiser Business determines advertisement putting demand, makes advertiser according to the release time recorded in the advertisement putting demand, delivers place and dispensing Mode carries out advertisement putting.During advertisement putting, even if advertisement putting business find the dispensing effect on driving birds is not good of advertisement, also not The advertisement putting demand of delivered advertisement can be modified, cause not reaching the defect of advertisement delivery effect.Based on this, this Shen Please provide a kind of advertisement putting management method.
Embodiment 1
The present embodiment provides a kind of advertisement putting management method, and executive agent is advertisement delivery system, the advertisement putting system System is determined for compliance with the advertisement putting equipment of advertisement putting demand according to the advertisement putting demand of user input, and shows symbol to user After closing the advertisement putting equipment of advertisement putting demand, the advertisement putting equipment for determining user's selection is the advertisement for delivering advertisement Dispensing device.
Advertisement delivery system, any can be determined for compliance with using existing according to the advertisement putting demand of user input The computing device of the advertisement putting equipment of advertisement putting demand, no longer repeats one by one here.
It is a kind of advertisement putting management method provided in an embodiment of the present invention referring to Fig. 1, comprises the following steps：
Step 100, the advertisement putting demand for obtaining user input.
Above-mentioned user, is exactly advertisement putting business.Advertisement putting business by advertisement delivery system deliver advertisement before, it is necessary to It is input into username and password on advertisement delivery system to be registered, the advertisement putting business distribution that advertisement delivery system can be to registering ID, and the ID of distribution and corresponding username and password are stored.So that in the advertisement putting business again During secondary input advertisement putting demand, registered username and password can be first passed through and log in advertisement delivery system, then be input into wide Accuse dispensing demand.
Step 102, the advertisement putting equipment for being determined for compliance with above-mentioned advertisement putting demand.
Above-mentioned advertisement putting equipment, the advertisement for delivering user's dispensing.
Step 104, the advertisement putting equipment for meeting above-mentioned advertisement putting demand to user's displaying.
Step 106, the advertisement putting equipment for determining above-mentioned user selection are the advertisement putting equipment for delivering advertisement.
In sum, the advertisement putting management method that the present embodiment is provided, the advertisement putting demand according to user input is true Surely meet the advertisement putting equipment of advertisement putting demand, and meet the advertisement putting equipment of advertisement putting demand to user's displaying Afterwards, the advertisement putting equipment for determining user's selection is advertisement putting equipment for delivering advertisement, can only be with the prior art Determine that advertisement putting demand is compared before advertisement putting, advertisement putting demand that can in real time according to user input, change dispensing The advertisement putting equipment of advertisement, so that advertisement putting business can be carried out to advertisement putting demand at any time in advertisement release process Modification, to maximize the dispensing effect of advertisement.
In correlation technique, advertisement putting business are in order to publicize the product of oneself, it is necessary to carry out advertisement putting in many places, no Can advertisement show commodity target customers aggregation carry out the dispensing of advertisement, in order to show commodity in advertisement The dispensing of advertisement is carried out to the aggregation of target customers, the above-mentioned advertisement putting for being determined for compliance with above-mentioned advertisement putting demand sets It is standby, including in detail below step (1) to step (3)：
(1) advertisement putting temporal information, advertisement putting facility information and target is obtained from above-mentioned advertisement putting demand to see At least one information in the person's of seeing attribute information；Wherein, the equipment that above-mentioned advertisement putting facility information includes advertisement putting equipment At least one information in type, site and surrounding scene；Above-mentioned target beholder attribute information, including beholder's number Amount, it is minimum viewing duration, sex, the age, mood, purchasing power, personality, hobby, race, nationality, language used, character relation, At least one attribute information in dress ornament, accessories, cosmetic, belongings, pet, the vehicles；
(2) from default advertisement putting device databases, the advertisement for being determined for compliance with above-mentioned advertisement putting facility information is thrown Put cluster tool；
(3) determine to meet above-mentioned advertisement putting temporal information and above-mentioned target beholder in above-mentioned advertisement putting cluster tool The advertisement putting equipment of attribute information is the advertisement putting equipment for meeting above-mentioned advertisement putting demand.
In above-mentioned steps (1), the device type of advertisement putting equipment includes unit type and equipment size.
Above-mentioned mood, refers to mood of the beholder when advertisement is watched or listened to, should refer to specifically beholder viewing or The emotional reactions produced after uppick ad content or advertisement broadcasting form, such as glad expression, surprised expression, the table of detest Feelings, glad tone, surprised tone, the tone detested, glad action, surprised action, action of detest etc..
Surrounding's scene information in above-mentioned advertisement putting facility information includes：Geographical position meaning at advertisement putting equipment At actual Weather information, advertisement putting equipment at information (parking lot, stadium or market in this way), advertisement putting equipment Other information at crowd activity's information (such as middle school student are just leaving school or the elderly does exercises) and advertisement putting equipment (such as at dispensing device traffic whether congestion, at dispensing device crowd purchasing power level interval).Surrounding scene information is subordinate to In advertisement putting facility information, it is also possible to as fixed condition by delivering long-range (by the webpage or mobile device app) setting of business, The advertisement putting equipment being set in around all physical culture places in Beijing that such as certain sport type beverage advertisement putting business can be general Upper dispensing drink advertising, and not denote that and carry out advertisement putting in the advertisement putting equipment at which particular geographic location.
In correlation technique, user is in order to publicize the product of oneself, it is necessary to spends big price, carried out in many places on a large scale Advertisement putting, can be only achieved good effect, but, magnanimity rents advertising lamp box, advertisement terminal machine or purchase prime time The cost pressure that advertisement right of broadcasting is brought is that medium-sized and small enterprises and personal user are difficult to bear.In order to be able to reach well extensively Cost of the user in advertisement is reduced while accusing effect, the accurate dispensing of advertisement is realized, in the determination of above-mentioned steps (3) description State and meet the advertisement of above-mentioned advertisement putting temporal information and above-mentioned target beholder attribute information in advertisement putting cluster tool and throw The equipment of putting is the advertisement putting equipment for meeting above-mentioned advertisement putting demand, is comprised the following steps (31) to step (36)：
(31) each advertisement that above-mentioned target beholder attribute information is determined for compliance with from above-mentioned advertisement putting cluster tool is thrown Put equipment；
(32) beholder's attribute information of above-mentioned each advertisement putting equipment is obtained, above-mentioned beholder's attribute information includes：Respectively The statistics of beholder's attribute information in the advertisement putting period；
(33) when according to above-mentioned beholder's attribute information, it is determined for compliance with the advertisement putting of above-mentioned target beholder attribute information When period is consistent with the advertisement putting temporal information for getting, without sending release time change information to above-mentioned user；
(34) when according to above-mentioned beholder's attribute information, it is determined for compliance with the advertisement putting of above-mentioned target beholder attribute information When period is inconsistent with the advertisement putting temporal information for getting, release time change information, above-mentioned throwing are sent to above-mentioned user Put and carry the advertisement putting period for meeting above-mentioned target beholder attribute information in time change information；
(35) when the advertisement putting temporal information after the change for getting above-mentioned user input, seen from above-mentioned target is met Inquiry meets the advertisement putting equipment of the advertisement putting temporal information after change in each advertisement putting equipment of the person's of seeing attribute information, And the advertisement putting equipment of advertisement putting temporal information that will meet after change is defined as meeting the wide of above-mentioned advertisement putting demand Accuse dispensing device；
(36) when the advertisement putting temporal information after the change for not getting above-mentioned user input, then continue according to advertisement The advertisement putting temporal information for delivering business's originally setting carries out advertisement putting.
In sum, according to above-mentioned beholder's attribute information, it is determined for compliance with the advertisement of above-mentioned target beholder attribute information The period is delivered, and will meet the advertisement putting period of above-mentioned target beholder attribute information and inform user so that user is in the symbol Close state target beholder's attribute information the advertisement putting period deliver advertisement, so as to deliver advertisement advertisement putting business it is wide The announcement dispensing period is adjusted so that when advertisement putting business rent advertising lamp box, advertisement terminal machine or purchase gold without magnanimity The advertisement right of broadcasting of section, so that it may so that advertisement putting is more reasonable, reduce the cost for delivering advertisement, and deliver the process of advertisement In more targetedly, further lifting advertisement dispensing effect and deliver efficiency.
In correlation technique, magnanimity dispensing advertising cost is too high, in order to control advertising cost, above-mentioned advertisement putting management method Further comprising the steps of (1) to step (4)：
(1) the advertisement billing conditions of the above-mentioned user input of acquisition, above-mentioned advertisement billing conditions, including：The quantity of beholder Elongate member, sex condition, age condition, mood condition, purchasing power condition, personality condition, hobby bar when condition, minimum viewing Part, ethnic condition, national condition, language condition used, character relation condition, dress ornament condition, accessories condition, cosmetic condition, take With at least one condition in article condition, pet condition, vehicle condition；
(2) when the quantity of above-mentioned advertisement billing conditions is in the range of the first default value, by default first charging number Value is defined as advertisement charge unit；
(3) when the quantity of above-mentioned advertisement billing conditions is in the range of the second default value, by default second charging number Value is defined as advertisement charge unit；
(4) when the quantity of above-mentioned advertisement billing conditions is in the range of the 3rd default value, by default 3rd charging number Value is defined as advertisement charge unit.
Wherein, above-mentioned mood condition refers to mood of the beholder when advertisement is watched or listened to, and should refer to specifically beholder The emotional reactions produced after ad content or advertisement broadcasting form are watched or listened to, such as glad expression, surprised expression, is detested The expression of evil, glad tone, surprised tone, the tone detested, glad action, surprised action, action of detest etc..
Wherein, above-mentioned language condition used refers to the language that beholder is used, and specifically includes the language of country variant, such as English Formula English, Americanese, Chinese etc.；Also the language of same national different regions, such as Guangdong language of China, the south of Fujian Province language of China are included Deng.
In above-mentioned steps, the default value scopes of first default value range L T.LT.LT the second default value range Ls T.LT.LT the 3rd, because This, the charging numerical value of first charging numerical value ＜ the second charging numerical value ＜ the 3rd.
The above method further comprising the steps of (5) to (7)：
(5) when the quantity of the advertisement putting equipment for being determined for compliance with above-mentioned advertisement putting facility information is less than or equal to default number During amount threshold value, the above-mentioned advertisement charge unit determined by default first advertisement billing increment pair carries out autoincrementing operation, obtains Advertisement charge unit after autoincrementing operation；
(6) when it is determined that the advertisement putting period recorded in above-mentioned advertisement putting temporal information is the default popular dispensing period When, the above-mentioned advertisement charge unit determined by default second advertisement billing increment pair carries out autoincrementing operation, obtains increment behaviour Advertisement charge unit after work；
(7) when the quantity of the advertisement putting equipment for being determined for compliance with above-mentioned advertisement putting facility information is less than or equal to default number When the advertisement putting period recorded in amount threshold value and above-mentioned advertisement putting temporal information is for the default popular dispensing period, pass through The above-mentioned advertisement charge unit that default 3rd advertisement billing increment pair determines carries out autoincrementing operation, obtains wide after autoincrementing operation Charge unit is accused, wherein, above-mentioned 3rd advertisement billing increment increases more than above-mentioned first advertisement billing increment and the second advertisement charging Amount.
In above-mentioned steps (5), meet the quantity of the advertisement available dispensing device of above-mentioned advertisement putting facility information, comprising Two kinds of situations：(1) as described above, the quantity of advertisement putting equipment of above-mentioned advertisement putting facility information is met less than or equal to default Amount threshold；(2) although the quantity for meeting the advertisement putting equipment of above-mentioned advertisement putting facility information is more than default quantity threshold Value, but which part equipment is placed an order by other dispensing business and uses, is available for currently delivering the quantity of the dispensing device that business uses Less than or equal to default amount threshold.
The step of by the above (5) to (7) as can be seen that user can be paid the fees according to the demand of itself it is same When, advertisement can also be increased according to the popular degree of the degree of scarcity of advertisement putting equipment and advertisement putting period Charging.
The step of by the above (1) to (4), according to the advertisement billing conditions of user itself as can be seen that can determine specific Advertisement charge unit, be not provided with threshold to the advertisement putting budget of user, the user of advertisement putting budget less (or seldom) Advertisement putting can also be carried out.Allow that user pays while the purpose of accurate dispensing advertisement is reached according to the budget of itself Take, using flexible.
Specifically, the above-mentioned advertisement putting equipment for meeting above-mentioned advertisement putting demand to user's displaying shown in Figure 2, Comprise the following steps 200 to step 204：
Step 200, acquisition meet the positional information of the advertisement putting equipment of above-mentioned advertisement putting demand；
Step 202, according to above-mentioned positional information, the advertisement of above-mentioned advertisement putting demand is determined for compliance with default map The position of dispensing device；
Step 204, default advertisement putting device identification is set by the defined location in above-mentioned map, to user's exhibition Show the advertisement putting equipment for meeting above-mentioned advertisement putting demand.
In above-mentioned steps 204, the specific letter of the advertisement putting equipment of above-mentioned advertisement putting demand is met to user's displaying Breath and related bid information.
The specifying information of above-mentioned advertisement putting equipment includes device type, equipment size, the location of advertisement putting equipment Point and surrounding scene.The device type of above-mentioned advertisement putting equipment includes LCD advertisement screens, LED advertisement screen, tridimensional advertisement screen, wide Accuse lamp box, advertisement cabinet, billboard.
If above-mentioned related bid information according to the condition for delivering business's setting on the dispensing device at the position including entering The quotation information of row advertisement putting, quotation information can be that overall quotation (only specifies the rolling in 24 hours within this month as delivered business During broadcasting), or single quotation (when such as the specified target beholder of dispensing business is the workplace women of 20-30 Sui).
In order to preferably be managed the advertisement that user delivers, can be above-mentioned to the dispensing effect of user feedback advertisement Advertisement putting management method further comprising the steps of (1) to step (4)：
(1) when the advertisement putting equipment selected by above-mentioned user is delivered to the advertisement that above-mentioned user delivers, obtain Take beholder's information of the above-mentioned advertisement of day part.Wherein, above-mentioned beholder's information includes：The image and voice of beholder；
(2) according to the image and voice of above-mentioned beholder in day part, the beholder's statistical information in each time period is determined And store, above-mentioned beholder's statistical information includes：The quantity of the beholder of each advertisement that user is delivered, when averagely watching Length, Sex distribution statistics, age bracket distribution statistics and mood distribution statistics；Each advertisement that user is delivered The quantity of the beholder of affiliated type advertisements, averagely viewing duration, Sex distribution statistics, age bracket distribution statistics and Mood distribution statistics, above-mentioned beholder's mood distribution statistics include：The viewing of different advertisement pages in viewing advertisement Person's quantity and corresponding beholder's mood, above-mentioned advertisement page include：Properties of product displaying page, product price displaying page, product purchase Buyer's method displaying page, product application method displaying page, above-mentioned beholder's mood include active mood and negative feeling；
(3) when beholder's data inquiry request of user's transmission is got, taken according in beholder's data inquiry request At least one of the period information, location information and data type of band, by above-mentioned number under above-mentioned period information, above-mentioned location information Above-mentioned user is fed back to according to beholder's statistical information of type, wherein, above-mentioned data type includes：User delivered each is wide Beholder's quantity of announcement, averagely viewing duration, Sex distribution, age bracket distribution and mood distribution；The viewing of different type advertisement Person's quantity, averagely viewing duration, Sex distribution, age bracket distribution and mood distribution；
(4) determine apart from last to above-mentioned user push beholder's statistics letter when according to the current time information for getting When the duration of breath reaches the default data-pushing time cycle, pushing the beholder's information in the time cycle to current data is carried out Statistics, and by statistics after above-mentioned current data push the time cycle in beholder's statistical information be pushed to above-mentioned user.
Above-mentioned Sex distribution statistics includes two kinds of quantity and proportion of the beholder of sex, above-mentioned age bracket point Cloth statistics includes the quantity and proportion of the beholder of each age bracket, and above-mentioned mood distribution statistics include every kind of The quantity and proportion of the beholder of mood.
While to user feedback advertisement delivery effect, also to the account balance information of user feedback user and user Spend fund specifying information, such as spend the specific time (to should an advertisement deduct fees release time section), spend it is specific Place (to should the dispensing device address deducted fees of an advertisement), the relevant effect for spending are (to should the beholder that deducts fees of an advertisement Information, broadcasting scene information) etc..
Above-mentioned advertisement delivery effect is included but is not limited to：The quantity of beholder, the average viewing duration of beholder, viewing The age bracket distribution of the Sex distribution, beholder of person, the pass of the emotional reactions distribution, beholder's quantity and dispensing place of beholder When relation, beholder's attribute of system, beholder's quantity and release time section are with relation, beholder's attribute in place is delivered with delivering Between the relation of section, beholder's emotional reactions and the relation of relation, beholder's emotional reactions with release time section, the sight for delivering place The distribution of the person's of seeing viewing duration, the relation of beholder's viewing duration and beholder's attribute, beholder viewing duration and beholder's feelings The relation of thread reaction, the relation of beholder's viewing duration and advertisement putting place, beholder's viewing duration and advertisement putting time Section relation, the relation of beholder's quantity and advertisement putting scene, beholder viewing duration and advertisement putting scene relation, sight The relation of the relation, beholder's emotional reactions and advertisement putting scene of the person's of seeing attribute and advertisement putting scene.
In above-mentioned steps (4), the beholder in the time cycle is pushed to user's displaying current data in webpage or app ends During statistical information, it may be possible to only show " current data pushes the beholder's statistical information in the time cycle ", it is also possible to will " current data pushes the beholder's statistical information in the time cycle " merges latter with the beholder's statistical information for counting on before Block shows user.
The function that above-mentioned advertisement delivery system is provided also is included but is not limited to：Optimization advertisement is provided to advertisement putting business The suggestion of dispensing, to advertisement putting business provide optimization advertisement involved by commodity suggestion, to advertisement putting business push advertisement available The information and its quotation information of resource, push relative trade information to advertisement putting business, push it to advertisement putting business His information.
By above step (1) to step (4) as can be seen that beholder's letter that user delivers advertisement can be obtained periodically Breath, and by these beholder's information pushings to user terminal, user is viewed the input situation of advertisement, improve making for user With experience.
In order to further increase the accuracy of advertisement putting, above-mentioned advertisement putting management method is further comprising the steps of (1) To step (9)：
(1) advertisement putting optimization request is obtained, ID is carried in above-mentioned advertisement putting optimization request；
(2) beholder's mood statistics of the advertisement that the corresponding user of above-mentioned ID is delivered is inquired about, it is determined that on Beholder's quantity with active mood and the beholder with negative feeling in the beholder of the different advertisement pages for stating advertisement Quantity；
(3) determine that active mood beholder quantity is more than negative feeling beholder's number from the different advertisement pages of advertisement Second advertisement page of first advertisement page and negative feeling beholder quantity more than active mood beholder's quantity of amount；
(4) the broadcasting content of the reproduction time of above-mentioned first advertisement page of generation extension and above-mentioned second advertisement page of modification Or the advertisement page optimization broadcast strategy of broadcast mode；
(5) the beholder's age bracket statistics according to above-mentioned advertisement, determines beholder's quantity most beholder's age Section；
(6) judge that whether Current ad broadcast mode beholder's age bracket most with above-mentioned beholder's quantity is matched；
(7) if it is not, then obtaining the viewings most with above-mentioned beholder's quantity from default advertisement broadcast mode list The advertisement broadcast mode mark of person's age bracket matching, and according to the mark generation advertisement broadcast mode optimization of above-mentioned advertisement broadcast mode Strategy；
(8) broadcast strategy and above-mentioned advertisement broadcast mode optimisation strategy are optimized according to above-mentioned advertisement page, by default First optimization billing increment carries out autoincrementing operation to current advertisement charge unit, obtains the first advertisement optimization charge unit；
(9) above-mentioned advertisement page is optimized into broadcast strategy, above-mentioned advertisement broadcast mode optimisation strategy and above-mentioned first advertisement Optimization charge unit returns to above-mentioned user.
Above-mentioned first advertisement page and above-mentioned second advertisement page can be an advertisement page, or a series advertisements The general designation of the page.
Perhaps broadcast mode includes only changing the broadcasting of the second advertisement page in the broadcasting of the advertisement page of above-mentioned modification second Content, also including only changing the broadcast mode of the second advertisement page, also including changing the broadcasting content of the second advertisement page simultaneously And broadcast mode.
Above-mentioned advertisement broadcast mode includes but is not limited to deliver music, the style of advertisement picture played during advertisement (as blocked Air grating, commercial style, style of missing old times or old friends etc.), the appearance form (such as 2D appearance forms, 3D appearance forms) of advertisement.
Above-mentioned advertisement broadcast mode optimisation strategy, can not only link up with age bracket, it is also possible to sex, purchase with beholder The attributes such as power hook is bought, is repeated no more here.
The corresponding charge of first advertisement optimization charge unit is the amount doesn't matter, in some instances it may even be possible to be free.
In sum, beholder's mood and statistics of attributes data of the advertisement that can be delivered according to user, broadcast to advertisement Put content and broadcast mode is optimized, so that advertisement is more attractive.
Further, as shown in figure 3, further comprising the steps of 300 to the step 312 of above-mentioned advertisement putting management method：
Step 300, determine that above-mentioned user delivers the adline belonging to advertisement；
Step 302, beholder's attribute information of all advertisements included from above-mentioned adline, determine that above-mentioned user throws Put the most advertisement putting equipment place of target beholder's occurrence number of advertisement；
Environmental data and above-mentioned user around step 304, the above-mentioned advertisement putting equipment place of acquisition deliver the ground of advertisement Environmental data around point；
Step 306, judge that environmental data around above-mentioned advertisement putting equipment place and above-mentioned user deliver the ground of advertisement Whether the environmental data around point is similar, if it is performs step 312, if otherwise performing step 308；
Step 308, optimization information in advertisement putting place is generated according to above-mentioned advertisement putting equipment place；Above-mentioned advertisement putting Place optimization information includes：Above-mentioned advertisement putting equipment place；
Step 310, by above-mentioned advertisement putting place optimization information return to above-mentioned user；
Step 312, end.
In above-mentioned steps 304, above-mentioned environmental data, including：Ambient image and ambient sound.
In sum, the adline delivered by user, determines the advertising venue that the advertisement should be delivered, so that right The dispensing place of advertisement optimizes, and further improves the dispensing efficiency of advertisement.
Further, referring to Fig. 4, above-mentioned further comprising the steps of 400 to the step 410 of advertisement putting management method：
Environmental information around step 400, acquisition advertisement putting equipment, above-mentioned environmental information includes：Ambient image, environment Sound and event related web page；
Step 402, according to the environmental information around above-mentioned advertisement putting equipment, determine around above-mentioned advertisement putting equipment i.e. To there is the event information of event；
Step 404, the event generation start time point according to record in the time period of above-mentioned event generation and event generation Terminate time point and duration is delivered in default advertisement optimization, determine the advertisement optimization release time of above-mentioned advertisement putting equipment；
Step 406, inquire about from the advertisement billing conditions of above-mentioned user input the advertisement meter matched with above-mentioned event type Take condition, and the user for being input into the advertisement billing conditions matched with above-mentioned event type is defined as advertisement optimization potential user；
Step 408, the current advertisement meter of potential user is optimized to above-mentioned advertisement by the default second optimization billing increment Expense unit carries out autoincrementing operation, obtains the second advertisement optimization charge unit；
Step 410, push above-mentioned advertisement optimization release time, advertisement optimization to above-mentioned advertisement optimization potential user and deliver ground Point, advertisement optimization dispensing device and above-mentioned second advertisement optimization charge unit.
In above-mentioned steps 400, above-mentioned event is included but is not limited to：Imminent ratio around above-mentioned advertisement putting equipment Match, performance and exhibition.
In above-mentioned steps 402, above-mentioned event information includes：Above-mentioned Time To Event section and event type.
In above-mentioned steps 404, the above-mentioned advertisement optimization release time includes：The date is delivered in optimization and the period is delivered in optimization.
In sum, can be according to the environmental information around advertisement putting equipment, determining will around advertisement putting equipment The event (match, performance and exhibition etc.) of generation, and determine that advertisement putting equipment plays advertisement according to imminent event Potential beholder's attribute, advertisement putting optimisation strategy is generated with this, so as to further enhance the dispensing accuracy of advertisement.
What the embodiment of the present invention was provided carries out the computer program product of advertisement putting management method, including stores journey The computer-readable recording medium of sequence code, the instruction that described program code includes can be used to perform institute in previous methods embodiment The method stated, implements and can be found in embodiment of the method, will not be repeated here.
It is apparent to those skilled in the art that, for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
In embodiment provided herein, it should be understood that disclosed system, apparatus and method, can pass through Other modes are realized.System embodiment described above is only schematical, for example, the division of the unit, only It is a kind of division of logic function, there can be other dividing mode when actually realizing, but for example, multiple units or component can be tied Another system is closed or is desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or discussed Coupling each other or direct-coupling or communication connection can be the INDIRECT COUPLINGs of device or unit by some communication interfaces Or communication connection, can be electrical, mechanical or other forms.
The unit that is illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be according to the actual needs selected to realize the mesh of this embodiment scheme 's.
In addition, each functional unit in an embodiment of the present invention can be integrated in a processing unit, or Unit is individually physically present, it is also possible to which two or more units are integrated in a unit.
If the function is to realize in the form of SFU software functional unit and as independent production marketing or when using, can be with Storage is in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other words The part contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter Calculation machine software product is stored in a storage medium, including some instructions are used to so that a computer equipment (can be individual People's computer, server, or network equipment etc.) perform embodiments of the invention methods described all or part of step.And Foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory Device (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
The above, specific embodiment only of the invention, but protection scope of the present invention is not limited thereto, and it is any Those familiar with the art the invention discloses technical scope in, the change or replacement that can be readily occurred in, all should It is included within the scope of the present invention.Therefore, protection scope of the present invention should be with the scope of the claims It is accurate.

Claims (10)

1. a kind of advertisement putting management method, it is characterised in that including：
Obtain the advertisement putting demand of user input；
It is determined for compliance with the advertisement putting equipment of the advertisement putting demand；
Meet the advertisement putting equipment of the advertisement putting demand to user's displaying；
The advertisement putting equipment for determining user's selection is the advertisement putting equipment for delivering advertisement.
2. method according to claim 1, it is characterised in that the advertisement for being determined for compliance with the advertisement putting demand is thrown Equipment is put, including：
Advertisement putting temporal information, advertisement putting facility information and target beholder's attribute are obtained from the advertisement putting demand At least one information in information, wherein, the advertisement putting facility information includes device type, the place of advertisement putting equipment At least one information in place and surrounding scene；The target beholder attribute information, including beholder's quantity, minimum viewing Duration, sex, age, mood, purchasing power, personality, hobby, race, nationality, language used, character relation, dress ornament, accessories, change At least one attribute information in adornment, belongings, pet, the vehicles；
From default advertisement putting device databases, the advertisement putting equipment collection of the advertisement putting facility information is determined for compliance with Close；
Determine to meet the advertisement putting temporal information and target beholder attribute letter in the advertisement putting cluster tool The advertisement putting equipment of breath is the advertisement putting equipment for meeting the advertisement putting demand.
3. method according to claim 2, it is characterised in that determine to meet described wide in the advertisement putting cluster tool The advertisement putting equipment for accusing release time information and the target beholder attribute information is to meet the advertisement putting demand Advertisement putting equipment, including：
Each advertisement putting equipment of the target beholder attribute information is determined for compliance with from the advertisement putting cluster tool；
Beholder's attribute information of each advertisement putting equipment is obtained, beholder's attribute information includes：Each advertisement putting The statistics of beholder's attribute information in period；
When according to beholder's attribute information, it is determined for compliance with the advertisement putting period of the target beholder attribute information and obtains When the advertisement putting temporal information got is inconsistent, release time change information is sent to the user, the release time is more Convert to and carry the advertisement putting period for meeting the target beholder attribute information in breath；
When the advertisement putting temporal information after the change for getting user input, from meeting the target beholder attribute information Each advertisement putting equipment in inquiry meet the advertisement putting equipment of the advertisement putting temporal information after change, and change will be met The advertisement putting equipment of advertisement putting temporal information afterwards is defined as meeting the advertisement putting equipment of the advertisement putting demand.
4. method according to claim 1, it is characterised in that methods described also includes：
Obtain the advertisement billing conditions of the user input, the advertisement billing conditions, including：The quantity term of beholder, most Elongate member, sex condition, age condition, mood condition, purchasing power condition, personality condition, hobby condition, ethnic bar during low viewing Part, national condition, language condition used, character relation condition, dress ornament condition, accessories condition, cosmetic condition, belongings bar At least one condition in part, pet condition, vehicle condition；
When the quantity of above-mentioned advertisement billing conditions is in the range of the first default value, default first charging numerical value is defined as Advertisement charge unit；
When the quantity of above-mentioned advertisement billing conditions is in the range of the second default value, default second charging numerical value is defined as Advertisement charge unit；
When the quantity of above-mentioned advertisement billing conditions is in the range of the 3rd default value, default 3rd charging numerical value is defined as Advertisement charge unit.
5. method according to claim 4, it is characterised in that methods described also includes：
When the quantity of the advertisement putting equipment for being determined for compliance with the advertisement putting facility information is less than or equal to default amount threshold When, the advertisement charge unit determined by default first advertisement billing increment pair carries out autoincrementing operation, obtains increment behaviour Advertisement charge unit after work；
When it is determined that the advertisement putting period recorded in the advertisement putting temporal information is for the default popular dispensing period, pass through The advertisement charge unit that default second advertisement billing increment pair determines carries out autoincrementing operation, obtains wide after autoincrementing operation Accuse charge unit；
When the advertisement putting equipment for being determined for compliance with the advertisement putting facility information quantity less than or equal to default amount threshold, And the advertisement putting period recorded in the advertisement putting temporal information for it is default it is popular deliver the period when, by default the The advertisement charge unit that three advertisement billing increments pair determine carries out autoincrementing operation, obtains the advertisement charging list after autoincrementing operation Position, wherein, the 3rd advertisement billing increment is more than the first advertisement billing increment and the second advertisement billing increment.
6. method according to claim 1, it is characterised in that described to meet the advertisement putting demand to user's displaying Advertisement putting equipment, including：
Acquisition meets the positional information of the advertisement putting equipment of the advertisement putting demand；
According to the positional information, the position of the advertisement putting equipment of the advertisement putting demand is determined for compliance with default map Put；
Default advertisement putting device identification is set by the defined location in the map, meets described wide to user's displaying Accuse the advertisement putting equipment of dispensing demand.
7. method according to claim 1, it is characterised in that methods described also includes：
When the advertisement putting equipment selected by the user is delivered to the advertisement that the user delivers, day part is obtained The advertisement beholder's information, wherein, beholder's information includes：The image and voice of beholder；
According to the image and voice of the beholder in day part, determine the beholder's statistical information in each time period and store, Beholder's statistical information includes：The quantity of the beholder of each advertisement that user is delivered, averagely viewing duration, sex point Cloth statistics, age bracket distribution statistics and mood distribution statistics；The affiliated type of each advertisement that user is delivered The quantity of the beholder of advertisement, averagely viewing duration, Sex distribution statistics, age bracket distribution statistics and mood distribution Statistics, beholder's mood distribution statistics include：In viewing advertisement beholder's quantity of different advertisement pages and Corresponding beholder's mood, the advertisement page includes：Properties of product displaying page, product price displaying page, product purchasing method exhibition Show page, product application method displaying page, beholder's mood includes active mood and negative feeling；
When beholder's data inquiry request of user's transmission is got, according to the period carried in beholder's data inquiry request At least one of information, location information and data type, by the data type under the period information, the location information Beholder's statistical information feeds back to the user, wherein, the data type includes：The viewing of each advertisement that user is delivered Person's quantity, averagely viewing duration, Sex distribution, age bracket distribution and mood distribution；It is beholder's quantity of different type advertisement, flat Viewing duration, Sex distribution, age bracket distribution and mood distribution；
When according to the current time information that gets determine distance it is last to the user push beholder's statistical information when When length reaches the default data-pushing time cycle, the beholder's information in the time cycle is pushed to current data and is counted, And by statistics after the current data push the time cycle in beholder's statistical information be pushed to the user.
8. method according to claim 1, it is characterised in that methods described also includes：
Advertisement putting optimization request is obtained, ID is carried in the advertisement putting optimization request；
Beholder's mood statistics of the advertisement that the corresponding user of the ID is delivered is inquired about, the advertisement is determined Beholder's quantity and the beholder's quantity with negative feeling with active mood in the beholder of different advertisement pages；
Determine active mood beholder quantity more than the of negative feeling beholder's quantity from the different advertisement pages of advertisement One advertisement page and negative feeling beholder quantity are more than the second advertisement page of active mood beholder's quantity；
Perhaps played in the broadcasting of the reproduction time and modification second advertisement page of generation extension first advertisement page The advertisement page optimization broadcast strategy of mode；
Beholder's age bracket statistics according to the advertisement, determines the most beholder's age bracket of beholder's quantity；
Judge that whether Current ad broadcast mode beholder's age bracket most with beholder's quantity is matched；
If it is not, then obtaining the beholder age brackets most with beholder's quantity from default advertisement broadcast mode list The advertisement broadcast mode mark of matching, and according to advertisement broadcast mode mark generation advertisement broadcast mode optimisation strategy；
Broadcast strategy and the advertisement broadcast mode optimisation strategy are optimized according to the advertisement page, is optimized by default first Billing increment carries out autoincrementing operation to current advertisement charge unit, obtains the first advertisement optimization charge unit；
The advertisement page is optimized into broadcast strategy, the advertisement broadcast mode optimisation strategy and first advertisement optimization charging Unit returns to the user.
9. method according to claim 8, it is characterised in that methods described also includes：
Determine that the user delivers the adline belonging to advertisement；
Beholder's attribute information of all advertisements included from the adline, determines that the user delivers the target of advertisement The most advertisement putting equipment place of beholder's occurrence number；
Obtain the environment that the environmental data around the advertisement putting equipment place and the user are delivered around the place of advertisement Data；The environmental data, including：Ambient image and ambient sound；
Judge that the environmental data around the advertisement putting equipment place delivers the environment around the place of advertisement with the user Whether data are similar；
If it is not, then generating advertisement putting place optimization information according to the advertisement putting equipment place；The advertisement putting ground Point optimization information includes：The advertisement putting equipment place；
Advertisement putting place optimization information is returned into the user.
10. method according to claim 1, it is characterised in that methods described also includes：
The environmental information around advertisement putting equipment is obtained, the environmental information includes：Ambient image, ambient sound and event phase Webpage is closed, wherein, the event includes：Imminent match, performance and exhibition around the advertisement putting equipment；
According to the environmental information around the advertisement putting equipment, determine that event will occur around the advertisement putting equipment Event information, wherein, the event information includes：The Time To Event section and event type；
Event according to being recorded in the time period that the event occurs occur start time point and event occur to terminate time point and Duration is delivered in default advertisement optimization, determines the advertisement optimization release time of the advertisement putting equipment, and the advertisement optimization is thrown The time of putting includes：The date is delivered in optimization and the period is delivered in optimization；
The advertisement billing conditions matched with the event type are inquired about from the advertisement billing conditions of the user input, and will be defeated The user for entering the advertisement billing conditions matched with the event type is defined as advertisement optimization potential user；
Optimize the current advertisement charge unit of potential user to the advertisement by the default second optimization billing increment to increase Amount operation, obtains the second advertisement optimization charge unit；
Deliver place, advertisement and optimize to advertisement optimization potential user's push advertisement optimization release time, advertisement optimization Dispensing device and second advertisement optimization charge unit.
CN201710019423.1A 2017-01-11 2017-01-11 Advertisement delivery management method Pending CN106709765A (en)

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Application publication date: 20170524