CN104361508A - Advertisement precision marketing method based on APP self-service platform - Google Patents
Advertisement precision marketing method based on APP self-service platform Download PDFInfo
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- CN104361508A CN104361508A CN201410676398.0A CN201410676398A CN104361508A CN 104361508 A CN104361508 A CN 104361508A CN 201410676398 A CN201410676398 A CN 201410676398A CN 104361508 A CN104361508 A CN 104361508A
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Abstract
The invention provides an advertisement precision marketing method based on an APP self-service platform. The method includes the steps that client resource information is acquired; the client resource information is traversed according to a first inquiry request sent by a promulgator, inquiry results serve as marketing objects, and the first inquiry results can be processed according to the request of the promulgator; advertisement information is sent to the marketing objects, the advertisement information and the marketing objects are bound and serve as marketing information to be stored in a database, feedback information of each marketing object within a preset time period is counted, and the feedback information and the marketing information are bound and serve as marketing records to be stored in the database; the marketing records are traversed according to an inquiry request of the promulgator and second inquiry results can be generated and processed according to the inquiry request of the promulgator. According to the method, the marketing objects can be more widely and more accurately found for a client, communication can be made with each marketing object, and advertisement marketing precision and advertisement marketing efficiency are improved.
Description
Technical field
The invention belongs to network field, particularly a kind of advertisement accurate marketing method based on the self-service platform of APP.
Background technology
Almost a mobile phone all can be had in every staff in modern society, and topmost in mobile phone be exactly various a large amount of APP, user can download the APP application program of its hobby from some application markets, in these APP application programs, throw in advertisement can play the effect arrived very much, but the statistical effect of advertisement gets up to compare wastes time and energy, advertiser can not get information about the input of advertisement and promote achievement, also unclear is in addition the advertisement of oneself who is browsed or clicks, and is not also understand especially to the budget service condition of oneself advertisement simultaneously.In addition, advertiser does not know that who is interested in the advertisement of oneself yet, can not carry out accurate advertisement marketing, and the popularization of input advertisement and marketing achievement can not directly be embodied, and the contact between the advertiser of restriction and marketing target, cause advertising results not good.
Summary of the invention
For solving the problem, the invention provides a kind of method of advertisement accurate marketing of platform Network Based, comprising:
The attribute information of the APP that the client id of the user of acquisition click or browse advertisements, the attribute information of user, advertisement attributes information and advertisement are carried, and the binding of the attribute information of the APP attribute information of described client id, user, advertisement attributes information and advertisement carried is as customer resources information storage in a database;
Some or several field is chosen as the first querying condition in described customer resources information;
This customer resources information is traveled through according to the first inquiry request that described first querying condition is made according to publisher, generate the first Query Result and using described Query Result as marketing target, can also process described first Query Result according to the request of publisher;
Perform the operation sending advertising message to described marketing target, and this advertising message and the binding of described marketing target are stored in a database as marketing message;
The feedback information of each marketing target in statistics predetermined amount of time, and described feedback information and described marketing message are bound to record as marketing and store in a database;
Some or several field is chosen as the second querying condition in described marketing record;
Travel through this marketing record according to publisher according to the inquiry request of described second querying condition, generate the second Query Result, also can process described second Query Result according to the request of publisher.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, the attribute information of described user comprises one or more that use in facility information, geographical location information, gender information, age information, occupational information and preference information;
The attribute information of described advertisement comprises one or more in adline, advertised name and advertisement classification;
The attribute information of described APP comprises one or more in APP type, APP title and APP classification.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, in described customer resources information, choose some or several field as the first querying condition, comprise one or more in selected equipment information, geographical location information, gender information, age information, occupational information, preference information, adline, advertised name, advertisement classification, APP type, APP title and APP classification as the first querying condition.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, send advertising message to described marketing target, comprising:
The kind of advertising message is determined according to described first querying condition;
Statistics sends the time of advertising message;
The operation of replying is carried out according to the feedback information of marketing target.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, the feedback information of marketing target in statistics predetermined amount of time, comprising:
Statistics marketing target sends time and the content of feedback information;
Statistics marketing target is for the Times of Feedback of a certain bar advertising message and feedback states.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, obtain the client id of the user of click or browse advertisements, comprising:
When user registers in the described network platform, using its account as its client id;
Or when user is unregistered in the described network platform, obtain the facility information that this user uses, distribute one virtual ID.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, the request according to publisher processes described first Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described first Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described second Query Result.
Preferably, in the method for the advertisement accurate marketing of described platform Network Based, the request according to publisher processes described second Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described second Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described second Query Result.
The invention provides a kind of advertisement accurate marketing method based on the self-service platform of APP, advertiser can be helped more accurately to navigate to the targeted customer of oneself, realize accurate marketing:
The first, we can analyze the characteristic of user, and according to result, the input scope of setting advertisement, as the age according to user, sex, hobby determination audience scope;
The second, can set and be presented at inside the APP of correlation type by the advertisement of oneself, such as, the advertisement of Expert English language training by qualified teachers mechanism can only be rendered to inside educational APP, and the advertisement of food and drink hotel class can only be thrown in inside the APP of life kind;
3rd, specified geographic location scope can throw in advertisement, support that advertisement putting is to certain province or city, such as can only throw in advertisement to Pekinese user, also can navigate to more accurately inside certain specific commercial circle, such as advertisement only can be rendered to the user of 5 kilometers around by certain holiday village.
Embodiment
Below in conjunction with embodiment, the present invention is described in further detail, can implement according to this with reference to instructions word to make those skilled in the art.
Advertisement accurate marketing method based on the self-service platform of APP provided by the invention is based upon on gold and IU advertisement APP platform.The platform provides multiple advertised product, have and start page advertisement, carousel display advertising, popularization link advertisement, video ads, application wall, commodity wall, question and answer advertisement etc., support multiple advertisement mode, can brand promotion, commercial promotions and application etc. be carried out.Broken away from traditional advertisement mode, advertiser oneself can carry out the price of advertising expenditure, gold and browse situation, click situation by user, browse+click situation, effect situation that advertisement reaches collects the charges.Secondly, three large oriented approach: the APP creatively proposing advertisement are directed, and user can carry out the input of advertisement according to the kind of APP; Orientation for place, by location, selects the provinces and cities of input or specifies specific geographical position range; Crowd is directed, and the sex of lock onto target crowd, age and hobby etc., deliver advertisement.This three large oriented approach, has established the basis that accurate advertisement is thrown in.Finally, in service, merged the idea of gold and accurate marketing, in a message page of accurate marketing, advertiser can check that specifically which user has browsed advertisement within a period of time, which user clicks advertisement in certain advertisement.After user profile is checked by advertiser, can send message to online these users, can reply message after user receives message, advertiser can view the message of user and again link up.To leave a message the page user, advertisement, time and message number of times can be divided to check, and user leaves a message information, and can reply message.Sending out message page, advertiser can divide advertisement, time range checks the message sent out, comprising message content, consume gold coin, transmitting time and recipient's scope, also can check all messages of certain advertisement.
The invention provides three large accurate marketing oriented approach, help advertiser more accurately to navigate to the targeted customer of oneself, realize accurate marketing:
The first, we can analyze the characteristic of user, and according to result, the input scope of setting advertisement, as the age according to user, sex, hobby determination audience scope;
The second, can set and be presented at inside the APP of correlation type by the advertisement of oneself, such as, the advertisement of Expert English language training by qualified teachers mechanism can only be rendered to inside educational APP, and the advertisement of food and drink hotel class can only be thrown in inside the APP of life kind;
3rd, specified geographic location scope can throw in advertisement, support that advertisement putting is to certain province or city, such as can only throw in advertisement to Pekinese user, also can navigate to more accurately inside certain specific commercial circle, such as advertisement only can be rendered to the user of 5 kilometers around by certain holiday village.
The present invention also supports multiple advertisement mode:
The first, brand show series advertisements, has the user of brand show demand, can use the display advertising of our large-size screen monitors, the ad content of oversize full frame displaying user, and so, the attention rate of user improves, and the surging exposure rate of brand just can realize;
The second, buy series advertisements, businessman first can create the APP of an electric business, and in such APP, user clicks advertisement, and the commodity page directly opening electric business is bought, and produces sales volume;
Three, download series advertisements, the owner of APP can free setting price, when user has downloaded your APP time, deducts corresponding gold coin, if certainly do not have download to produce expense.
Four, video class advertisement, when user plays video, can show a bit of video ads before and after video playback.This advertisement is the adline that inside current moving advertising, effectiveness comparison is good.
Five, interacting Question-Answer type advertisement, user enters the page can see a full frame picture, click can answer, by answering the problem that businessman proposes, user can obtain gold coin or obtain the chance buying discounted products, this doulbe-sides' victory formula advertising, can give characteristic and the advantage of user's enhanced products, can bring out and out benefit again to user.
Six, shopping guide's system of commodity is set up, businessman creates the APP of an electric business, the commodity of oneself are selected to render in shopping guide's system, set certain commission rate, just can give more user by our shopping guide's platform by product promotion, user also can buy commodity with lower discount, we also can by the analysis of large data simultaneously, intelligently pushing advertisement, such as sells the businessman of articles for children, the advertisement of oneself only can be thrown in in the domestic consumer only having 5 to 10 years old children.
The invention provides a kind of advertisement accurate marketing method based on the self-service platform of APP, and user is divided into two classes, a class is personal user, and a class is enterprise customer.When user is personal identification, " advertising management " menu can be seen, and second-level menu " accurate marketing ", inside " accurate marketing " menu, the ad data that can see is the ad data of oneself individual of this user.When user is enterprise identity, if there is " advertising management " authority of this enterprise, then also have the authority of the second-level menu " accurate marketing " below " advertising management ", inside accurate marketing, the ad data that can see is all ad datas of this enterprise.
The invention provides a kind of advertisement accurate marketing method based on the self-service platform of APP, user can arrange and select different advertising plans.Businessman arranges ad content according to demand, the information such as time, place of issue.Check the date: provide nearest 24 hours, nearest 7 days, nearest 14 days, nearest 30 days and Self defined time, acquiescence selects " nearest 7 days "; When user selects self-defined mode, can arrange start time and end time setup times scope voluntarily, the start time can not be greater than the end time, can not select tomorrow and date afterwards.
The invention provides a kind of advertisement accurate marketing method based on the self-service platform of APP, wherein, advertisement action selection frame: comprise all, browse, click three dictionary items, acquiescence selects " all ", these screening conditions represent the operation that user carries out advertisement, use equipment choice frame, comprise whole, android, IOS, PC tetra-dictionary items, acquiescence selects " all ", and these screening conditions represent the device class that user uses when checking advertisement.Location choice box: comprise " all " and all provinces, municipality directly under the Central Government's list, all dictionary items are according to initial permutation with positive order, and acquiescence selects " all ".Can select whether to filter the user having sent message when arranging querying condition, choose, represent the user having sent message under filtering same advertisement screening conditions, again send message to these users; Do not choose, represent and the selection result is not filtered.After all querying conditions are provided with, need manual triggers query manipulation.Click " packing up querying condition " and by querying condition part Hide All, the information that larger space shows other can be reserved.After packing up, button name becomes ' expansion querying condition ', clicks and launches, and querying condition can launch again display again.
The invention provides a kind of advertisement accurate marketing method based on the self-service platform of APP, browsing user and clicking user of certain advertisement can be checked by advertiser, checks time spot, area and device therefor; Advertiser can send picture and text message to advertising user, supports timed sending; User can view the message that advertiser sends in the communication assembly of mobile phone terminal, can leave a message; Advertiser can view user's message, and again links up; Advertiser can divide communication round to check that user leaves a message, and finds more valuable potential user; All message sent out can be checked by advertiser; The gold coin that the configurable different communication round every bar messages consume of system is different, advertiser has 5 advertisements to throw at gold and IU platform, wherein have an advertisement to be dress-goods for children-oriented, in International Children's Day on the horizon, advertiser will release preferential activity.Advertiser wants to push preferential action message for the user clicking this advertisement.
The invention provides a kind of method of advertisement accurate marketing of platform Network Based, comprising:
Receive advertisement publishers and issue request, ad distribution operation is performed according to described issue request, described advertisement is mounted on the APP of the self-service platform of APP, here the self-service platform of APP refers to gold and IU advertisement APP platform, gold and IU advertisement APP platform are the platforms providing advertisement promotion to serve towards advertiser, advertiser can promote oneself commodity, APP applies, brand show, merchandise sales etc., here APP comprises all APP types of gold and the generation of IU platform, here advertisement comprises the advertisement of startup page, carousel display advertising, promote link, video ads, application wall, commodity wall etc.When creating advertisement, user can select release platform, selects different release platforms, to there being different advertised products.The period of input, the APP scope of input can be set in addition, and territorial scope, also can check with reference to bid, the advertisement bid of within the scope of identical input first 3 can be demonstrated, thus set oneself suitable price.Dissimilar APP can throw in dissimilar advertisement, such as: image-text APP is provided with and throws in startup page advertisement position, carousel display advertising position, promote link advertisement position; Multimedia APP is provided with and starts page advertisement position, listed files page advertisement position, broadcast page view advertising position, popularization link advertisement position, video ads, time-out advertisement; Enterprise micro-letter APP is arranged and starts page advertisement position; Electricity business APP is provided with and starts page advertisement position, preferential promotional advertisement position, commodity details advertisement position, in addition to these, additionally provide red packet, application wall, question and answer advertisement, commodity wall advertisement position.The advertisement position of red packet type can be set to user and send red packet, and red packet content comprises picture, word and gold coin.User is after mobile phone terminal receives red packet message, and click can be checked red packet and get gold coin.Application wall is the advertisement position being used for promoting APP specially, can arrange the APP that will promote, and arranges the expense downloaded APP and will pay.Question and answer advertisement takes advertiser to put question to, and the mode that user answers strengthens the advertisement form of user to the understanding of product characteristics and function.Commodity wall is the concentrated displaying of the sales promotion information in electric business APP, promotes in various APP, pays advertising expenditure in commission mode, and user buys commodity and can obtain and return profit.
Open APP at mobile phone terminal, can show different advertisements at different advertisement positions, at mobile phone terminal, user sees that this advertisement represents browse advertisements, user clicks advertisement, opens the popularization link page that advertisement is arranged, represents and click advertisement.The attribute information of the APP that the client id of the user of acquisition click or browse advertisements, the attribute information of user, advertisement attributes information and advertisement are carried, and the binding of the attribute information of the APP attribute information of described client id, user, advertisement attributes information and advertisement carried is as customer resources information storage in a database;
In described customer resources information, choose some or youngster's field as the first querying condition, user can by setting query context, and filter out the colony of specific customer group as receipt message, the foothold of various screening conditions is all user data.Setting querying condition can screen from advertising plan, advertisement, time, advertisement behavior, the several dimension of use equipment and area, and the selection result represents the user group that the inherent particular locality of special time scope, particular device are browsed certain advertisement or clicked.In user list region, display meets the user list of querying condition, and meeting within the scope of querying condition, same user repeatedly browses and clicks advertisement, and behavior each time shows data.Show user name, check time, advertisement behavior, advertisement, location, device therefor.Check the time: the time of display navigation advertisement or click advertisement; Advertisement behavior: user is to the behavior of this advertisement in display, browse advertisements or click advertisement; Advertisement: display advertised name; Location: the area information of display user; Device therefor: the equipment that display user's browse advertisements or click advertisement use, comprises Android, iPhone, PC; Sortord: arrange according to the priority inverted order of time, nearest comes foremost, user list Pagination Display, every page of display 40 data.The reception number of users of this message, for meeting the number of users of the user list of the condition of checking, user have many data to be only calculated as price that a user backstage can arrange every bar message.
This customer resources information is traveled through according to the first inquiry request that described first querying condition is made according to publisher, generate the first Query Result and using described Query Result as marketing target, browse the today that such as can show all advertisements of user number, today clicks, consumption today and account balance, the input situation of certain advertisement below certain advertising plan can be checked, also according to the request of publisher, described Query Result is processed;
Can also process described first Query Result according to the request of publisher;
Perform the operation sending advertising message to described marketing target, message content comprises text, picture and click message linkage.Can arrange date of shipping and the time point of message, the time of setting must be later than current time; After setting timed sending time, message can send in the time of specifying; Cannot cancel after the message sets of timed sending, revise.The timed sending message arranged, after clicking " transmission " button, this message is in the display of " sending out message " page, and time showing is the time of timed sending.When timed sending is not set, clicks this message of " transmission " button and send immediately.Click " packing up message content ", message content editing area is accepted.Now show " expansion message content ", after user clicks " expansion message content ", launch message content area.And this advertising message and the binding of described marketing target are stored in a database as marketing message;
The feedback information of each marketing target in statistics predetermined amount of time, and described feedback information and described marketing message are bound store user in a database as record of marketing and leave a message, to leave a message the page user, display user replys the list of the message of advertiser message at mobile phone terminal.
In described marketing record, choose some or several field as the second querying condition, the second querying condition comprises advertising plan, advertisement, message time, location, user's message, recoil state.Advertising plan: the advertising plan that display active user has, selects " whole advertising plan " under default situations.Advertisement: after user have selected an advertising plan, can select the advertisement under this advertising plan, selects " whole advertisement " under default situations.The message time: refer to the time that user leaves a message, provide " nearest 24 hours ", " nearest 7 days ", " nearest 15 days ", " nearest 30 days ", and Self defined time section.After user selects Self defined time section, can arrange beginning and ending time scope, acquiescence selects " nearest 7 days ".Location: refer to user location information, selects " all " under default situations.User leave a message: provide do not limit, the first run message, two take turns message, three-wheel message and more than, under default situations selection " not limitting ".The first run is left a message: refer to the message message that user sends for advertiser first time; Two take turns message: refer to the message message that user sends for advertiser's second time; Three-wheel message and more than: refer to user for advertiser third time or more message message.Recoil state: provide and do not limit, has replied and has not replied, and selects " not limitting " under default situations.Reply: the message advertiser of pointer to user is replied; Do not reply: the message advertiser of pointer to user is replied.Message list, display user name, reply content, turnaround time, recoil state, operation, reply content: the full content that display is replied, comprise picture and word, and the gray message content of the reply of correspondence and message sender, if the gray content of correspondence is long, then the front two style of writing words of display, then show thumbnail if any picture.The message time: the time that display is replied, recoil state: be respectively and reply and do not reply, reply: the message advertiser of pointer to user is replied, and does not reply: the message advertiser of pointer to user is replied.At " sending out message " page, " checking advertisement ", this advertisement is selected at place, selects " click advertisement ", in " checking the time " selection " nearest 30 days " at " advertisement behavior " place, click " inquiry " button, below the page, show the nearest user list clicking this advertisement for 30 days.
User's edit messages content, can input characters, uploading pictures.User can be set and click the link that message opens.The time of timed sending can be set for " 2014-6-110:00 ".Click after " transmissions ", system by the time point set to user's advertisement message.As shown below: the APP of user installation gold and IU establishment.
User have received advertisement information at the informing of mobile phone terminal and reminds, and clicks this and reminds, open the circle page of this APP.Or in the homepage of APP, click the icon on the right of title block, enter the circle page.The message that advertiser pushes at the page.Comprise picture and word.User can leave a message to advertiser.
This marketing record is traveled through according to the inquiry request of described second querying condition according to publisher, generate the second Query Result, also can process described second Query Result according to the request of publisher, the message information of user can be checked by advertiser, and replys to user.Click " user's message ", select to check that the user for which advertisement leave a message, then the selection user time range of leaving a message, shows user and to leave a message list below the page.Click " reply " of certain message, the message of user can be replied.
In the method for the advertisement accurate marketing of described platform Network Based, the attribute information of described user comprises one or more that use in facility information, geographical location information, gender information, age information, occupational information and preference information;
The attribute information of described advertisement comprises one or more in adline, advertised name and advertisement classification;
The attribute information of described APP comprises one or more in APP type, APP title and APP classification.
In the method for the advertisement accurate marketing of described platform Network Based, in described customer resources information, choose some or several field as the first querying condition, comprise one or more in selected equipment information, geographical location information, gender information, age information, occupational information, preference information, adline, advertised name, advertisement classification, APP type, APP title and APP classification as the first querying condition.
In the method for the advertisement accurate marketing of described platform Network Based, send advertising message to described marketing target, comprising:
The kind of advertising message is determined according to described first querying condition;
Statistics sends the time of advertising message;
The operation of replying is carried out according to the feedback information of marketing target.
In the method for the advertisement accurate marketing of described platform Network Based, the feedback information of marketing target in statistics predetermined amount of time, comprising:
Statistics marketing target sends time and the content of feedback information;
Statistics marketing target is for the Times of Feedback of a certain bar advertising message and feedback states.
In the method for the advertisement accurate marketing of described platform Network Based, obtain the client id of the user of click or browse advertisements, comprising:
When user registers in the described network platform, using its account as its client id;
Or when user is unregistered in the described network platform, obtain the facility information that this user uses, distribute one virtual ID.
In the method for the advertisement accurate marketing of described platform Network Based, the request according to publisher processes described first Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described first Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described second Query Result.
In the method for the advertisement accurate marketing of described platform Network Based, the request according to publisher processes described second Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described second Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described second Query Result.
Although embodiment of the present invention are open as above, but it is not restricted to listed in instructions and embodiment utilization, it can be applied to various applicable the field of the invention completely, for those skilled in the art, can easily realize other amendment, therefore do not deviating under the universal that claim and equivalency range limit, the present invention is not limited to specific details.
Claims (8)
1., based on a method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, comprising:
The attribute information of the APP that the client id of the user of acquisition click or browse advertisements, the attribute information of user, advertisement attributes information and advertisement are carried, and the binding of the attribute information of the APP attribute information of described client id, user, advertisement attributes information and advertisement carried is as customer resources information storage in a database;
Some or several field is chosen as the first querying condition in described customer resources information;
This customer resources information is traveled through according to the first inquiry request that described first querying condition is made according to publisher, generate the first Query Result and using described Query Result as marketing target, can also process described first Query Result according to the request of publisher;
Perform the operation sending advertising message to described marketing target, and this advertising message and the binding of described marketing target are stored in a database as marketing message;
The feedback information of each marketing target in statistics predetermined amount of time, and described feedback information and described marketing message are bound to record as marketing and store in a database;
Some or several field is chosen as the second querying condition in described marketing record;
Travel through this marketing record according to publisher according to the inquiry request of described second querying condition, generate the second Query Result, also can process described second Query Result according to the request of publisher.
2., as claimed in claim 1 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that,
The attribute information of described user comprises one or more that use in facility information, geographical location information, gender information, age information, occupational information and preference information;
The attribute information of described advertisement comprises one or more in adline, advertised name and advertisement classification;
The attribute information of described APP comprises one or more in APP type, APP title and APP classification.
3. as claimed in claim 2 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, in described customer resources information, choose some or several field as the first querying condition, comprise one or more in selected equipment information, geographical location information, gender information, age information, occupational information, preference information, adline, advertised name, advertisement classification, APP type, APP title and APP classification as the first querying condition.
4. as claimed in claim 3 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, send advertising message to described marketing target, comprising:
The kind of advertising message is determined according to described first querying condition;
Statistics sends the time of advertising message;
The operation of replying is carried out according to the feedback information of marketing target.
5. as claimed in claim 4 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, the feedback information of marketing target in statistics predetermined amount of time, comprising:
Statistics marketing target sends time and the content of feedback information;
Statistics marketing target is for the Times of Feedback of a certain bar advertising message and feedback states.
6. as claimed in claim 5 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, obtain the client id of the user of click or browse advertisements, comprising:
When user registers on the self-service platform of described APP, using its account as its client id;
Or when user is unregistered on the self-service platform of described APP, obtain the facility information that this user uses, distribute one virtual ID.
7., as claimed in claim 6 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, the request according to publisher processes described first Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described first Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described second Query Result.
8., as claimed in claim 7 based on the method for the advertisement accurate marketing of the self-service platform of APP, it is characterized in that, the request according to publisher processes described second Query Result, comprising:
According to the screening request of described publisher, screening operation is carried out to described second Query Result;
Or, according to the sequencing requests of described publisher, sorting operation is carried out to described second Query Result.
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| CN201410676398.0A CN104361508A (en) | 2014-11-21 | 2014-11-21 | Advertisement precision marketing method based on APP self-service platform |
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| CN110611710A (en) * | 2019-09-11 | 2019-12-24 | 王英敏 | Outdoor intelligent advertisement promotion system and method |
| CN110738525A (en) * | 2019-10-16 | 2020-01-31 | 李栋 | merchant positioning-based advertisement and promotion method and system |
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| CN110650212A (en) * | 2019-10-17 | 2020-01-03 | 华普通用技术研究（广州）有限公司 | Method and system for realizing analysis of network data packet by large data flow technology |
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