WO2024161464A1 - メタバース管理装置、メタバース管理方法およびコンピュータプログラム - Google Patents

メタバース管理装置、メタバース管理方法およびコンピュータプログラム Download PDF

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Publication number
WO2024161464A1
WO2024161464A1 PCT/JP2023/002887 JP2023002887W WO2024161464A1 WO 2024161464 A1 WO2024161464 A1 WO 2024161464A1 JP 2023002887 W JP2023002887 W JP 2023002887W WO 2024161464 A1 WO2024161464 A1 WO 2024161464A1
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WO
WIPO (PCT)
Prior art keywords
metaverse
user
performance
world
users
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Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
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PCT/JP2023/002887
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English (en)
French (fr)
Japanese (ja)
Inventor
美希 姜
康範 松井
和治 田中
亮太 村杉
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Sony Interactive Entertainment Inc
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Sony Interactive Entertainment Inc
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Publication date
Application filed by Sony Interactive Entertainment Inc filed Critical Sony Interactive Entertainment Inc
Priority to PCT/JP2023/002887 priority Critical patent/WO2024161464A1/ja
Priority to KR1020257028381A priority patent/KR20250140581A/ko
Priority to CN202380091450.3A priority patent/CN120476431A/zh
Priority to EP23919609.0A priority patent/EP4660959A1/en
Priority to JP2024574076A priority patent/JPWO2024161464A1/ja
Publication of WO2024161464A1 publication Critical patent/WO2024161464A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating three-dimensional [3D] models or images for computer graphics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/131—Protocols for games, networked simulations or virtual reality
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles

Definitions

  • the present invention relates to data processing technology, and in particular to a metaverse management device, a metaverse management method, and a computer program.
  • the metaverse a three-dimensional virtual space service built inside a computer, is becoming more and more popular. For example, users can operate their own avatars in the metaverse to interact with other users and participate in events held within the metaverse.
  • One objective of the present invention is to provide technology that helps improve the metaverse's ability to attract customers.
  • a metaverse management device includes an entrance management unit that manages the entrance of users to the metaverse, and a performance control unit that, when a user who has entered the metaverse satisfies a predetermined condition, executes a performance in the metaverse to notify other users that the user has entered.
  • Another aspect of the present invention is a metaverse management method.
  • a computer executes the steps of managing the entry of users into the metaverse, and, when a user who has entered the metaverse satisfies a predetermined condition, executing an effect in the metaverse to notify other users that the user has entered.
  • any combination of the above components, and conversions of the present invention between a system, a computer program, and a recording medium storing a computer program are also valid aspects of the present invention.
  • This invention can help improve the metaverse's ability to attract customers.
  • FIG. 1 is a diagram illustrating a configuration of a metaverse system according to a first embodiment.
  • 2 is a block diagram showing main functional blocks of a metaverse server according to the first embodiment.
  • FIG. 4 is a flowchart showing the operation of the metaverse server of the first embodiment. 4 is a flowchart showing the operation of the metaverse server of the first embodiment.
  • FIG. 11 is a block diagram showing main functional blocks of a metaverse server according to a second embodiment.
  • 13 is a flowchart showing the operation of a metaverse server according to the second embodiment.
  • FIG. 13 is a diagram showing an example of advertising presentation.
  • FIG. 13 is a diagram showing an example of advertising presentation.
  • the metaverse of the embodiment is a three-dimensional virtual space (also known as cyberspace) and its services. Users who participate in the metaverse operate their avatars, which are characters that represent themselves, in the metaverse, to interact with other users and participate in events held in the metaverse. With the number of metaverses expected to increase, the key to the success of the metaverse business is whether or not it can attract many users. In the first and second embodiments below, we propose technology that helps improve the metaverse's ability to attract customers.
  • the metaverse management system of the first embodiment provides a mechanism for advertising to specific users of the metaverse and making those users stand out within the metaverse, thereby helping to improve the appeal and customer attraction of the metaverse.
  • FIG. 1 shows the configuration of a metaverse system 10 according to the first embodiment.
  • the metaverse system 10 is an information processing system that provides metaverse services to multiple users.
  • the metaverse system 10 comprises a metaverse server 12 and multiple user terminals 14. These devices are connected via a communication network including a LAN, a WAN, the Internet, etc.
  • the metaverse server 12 is an information processing device that manages the metaverse service and its users.
  • the metaverse server 12 is registered in the metaverse and provides metaverse images and audio to users who use the metaverse.
  • the metaverse images include at least a video of the metaverse.
  • the metaverse images may also be so-called virtual reality images or augmented reality images.
  • the multiple user terminals 14 are information terminals operated by different users.
  • Each user terminal 14 may be a PC, a smartphone, a tablet terminal, a stationary game console, a portable game console, or a head-mounted display.
  • Each user terminal 14 may also include a display device, a speaker, and a controller (operation device).
  • FIG. 2 is a block diagram showing the main functional blocks of the metaverse server 12 of the first embodiment.
  • Each block shown in the block diagram in this specification can be realized in hardware terms by computer processors, CPUs, memory and other elements, electronic circuits, and mechanical devices, and in software terms by computer programs loaded into memory, etc., but here we depict functional blocks realized by the cooperation of these. Therefore, it will be understood by those skilled in the art that these functional blocks can be realized in various ways by combining hardware and software.
  • the metaverse server 12 comprises a data processing unit 20, a storage unit 22, and a communication unit 24.
  • the data processing unit 20 executes various data processing related to the metaverse service.
  • the storage unit 22 stores data referenced or updated by the data processing unit 20.
  • the communication unit 24 communicates with external devices according to a predetermined communication protocol.
  • the data processing unit 20 transmits and receives data to and from multiple user terminals 14 via the communication unit 24.
  • the storage unit 22 includes a user information storage unit 26.
  • the user information storage unit 26 stores information about a plurality of users belonging to the metaverse, in other words, stores information about a plurality of users registered in the metaverse service.
  • the information about the users includes an advertising flag.
  • the advertising flag is set to on when an advertising fee is paid by the user.
  • the user information storage unit 26 may further store avatar data (e.g., data on the appearance of the avatar) of each user in the metaverse.
  • the data processing unit 20 includes an admission management unit 30, an MV image generation unit 32, an MV sound generation unit 34, a vibration generation unit 36, an MV data provision unit 38, an avatar operation reception unit 40, an avatar control unit 42, a deposit management unit 44, a performance control unit 46, and a follower setting unit 48.
  • the functions of the multiple functional blocks in the data processing unit 20 may be implemented in a computer program (hereinafter referred to as the "metaverse management application").
  • the metaverse management application may be stored in a computer-readable non-transitory recording medium and installed in the storage of the metaverse server 12 via the recording medium.
  • the metaverse management application may be downloaded via a communication network and installed in the storage of the metaverse server 12.
  • the processor (CPU, etc.) of the metaverse server 12 may perform the functions of the multiple functional blocks by reading the metaverse management application into main memory and executing it.
  • the admission management unit 30 manages the admission of users to the metaverse. For example, when a user enters the metaverse, the admission management unit 30 may set the admission flag for that user stored in the user information storage unit 26 to on.
  • the MV image generation unit 32 generates image data depicting a virtual space as the metaverse.
  • the MV image generation unit 32 may generate virtual reality image data or augmented reality image data that includes elements of the metaverse.
  • the MV voice generation unit 34 generates voice data for the metaverse.
  • the vibration generation unit 36 generates vibration data that defines the vibration mode of the user terminal 14 (e.g., a controller connected to the user terminal 14).
  • the MV data providing unit 38 transmits the metaverse image data generated by the MV image generating unit 32, the metaverse audio data generated by the MV audio generating unit 34, and the vibration data generated by the vibration generating unit 36 to the user terminal 14.
  • the avatar operation reception unit 40 receives user operation information for the user's avatar placed in the metaverse, transmitted from the user terminal 14.
  • the avatar control unit 42 operates the avatar corresponding to the user in the metaverse based on the user operation information received by the avatar operation reception unit 40.
  • the deposit management unit 44 manages deposits from users, and in the first embodiment, manages the payment of advertising fees from users. For example, when the deposit management unit 44 is notified by the terminal of the administrator of the metaverse server 12 that an advertising fee has been paid by a user, it sets the advertising flag for that user stored in the user information storage unit 26 to on.
  • the performance control unit 46 executes a performance in the metaverse that notifies other users that the user has entered (hereinafter also referred to as “entrance performance").
  • the entrance performance can also be said to be an appearance performance that notifies other users of the user's appearance.
  • the advertising condition in the first embodiment is that the user pays a specified amount of advertising fee. For example, the advertising condition is met when the user pays a specified amount as advertising fee to the metaverse management company.
  • the performance includes one or both of a visual expression (e.g., video) and an auditory expression (e.g., sound) that provides interest to the user.
  • the entrance performance of the first embodiment includes at least one of sound and video that indicates that the user has entered.
  • the performance control unit 46 may cause the MV image generation unit 32 to generate image data including special video for the entrance performance, and may cause the MV sound generation unit 34 to generate sound data including special sound for the entrance performance.
  • the performance control unit 46 may also cause the vibration generation unit 36 to generate vibration data that indicates a vibration pattern for the entrance performance.
  • the MV data provision unit 38 transmits this image data, sound data, and vibration data to the user terminal 14, thereby outputting the entrance performance on the user terminal 14.
  • the follower setting unit 48 stores data indicating that the first user follows the second user in the user information storage unit 26. Following means making actions traceable. For example, when a first user follows a second user, the first user is notified of the second user's actions and updates. In this case, the first user can be said to be a follower of the second user.
  • the follower setting unit 48 may record information indicating that the second user is followed by the first user, in other words, information indicating that the first user is a follower, in the user information of the second user.
  • FIG. 3 is a flowchart showing the operation of the metaverse server 12 in the first embodiment.
  • FIG. 3 shows the processing associated with the payment of an advertising fee by a user.
  • the deposit management unit 44 of the metaverse server 12 receives data indicating that a specific user has paid the advertising fee from an external device.
  • This external device may be the user terminal 14 of the user who paid the advertising fee, or it may be a terminal (not shown) of the administrator of the metaverse server 12, or it may be a payment device, etc.
  • the payment management unit 44 sets the advertising flag associated with the user stored in the user information storage unit 26 to ON (S12). If data indicating that the user has paid the advertising fee is not received (N in S10), the process of S12 is skipped.
  • FIG. 4 is also a flowchart showing the operation of the metaverse server 12 in the first embodiment.
  • FIG. 4 shows the processing associated with a user's entry into the metaverse.
  • the avatar control unit 42 of the metaverse server 12 causes the logged-in user's avatar to appear in the metaverse.
  • the performance control unit 46 of the metaverse server 12 checks the state of the advertisement flag of the logged-in user (S22). If the advertisement flag of the logged-in user is on (Y in S24), the performance control unit 46 of the metaverse server 12 executes an entrance performance for the logged-in user in the metaverse (S26).
  • the process of S26 is skipped and the entrance performance for the logged-in user is not executed. In this case, for example, the avatar of the logged-in user appears in the metaverse in a normal manner. If the user is not logged in to the metaverse (N in S20), the process from S22 onwards is skipped.
  • the performance control unit 46 may execute an entrance performance that includes special sound (e.g., entrance music or an entrance sound) that notifies the user A of the login, instead of or in addition to a text notification such as "User A has logged in.”
  • the performance control unit 46 may execute a performance in which an entrance sound is played along with the appearance of the avatar of user A, like a wrestler's entrance in a professional wrestling match.
  • the entrance voice may be a voice designated in advance by user A, or may be a voice that does not occur when a user other than user A is logged in. In other words, the entrance voice may be a unique content that occurs only when user A is logged in. This allows the entrance voice to become user A's signature tune, helping to build user A's brand.
  • the entrance performance may include a visual video performance such as a change in light, instead of or in addition to the entrance sound.
  • the video performance may include, for example, a change in the color of the entire metaverse space, a change in the background of the metaverse, or a change in the sky.
  • the video performance may also include a scene in which the ground of the metaverse shakes (an earthquake occurs).
  • the video performance may also be unique content that occurs only when user A logs in.
  • the performance control unit 46 may execute an entrance performance (entrance sound and/or video performance) with unique content for each user who has paid an advertising fee.
  • the entrance performance may also include vibrating the controller connected to the user terminal 14.
  • the performance control unit 46 may cause the vibration generation unit 36 to generate a signal that generates a special vibration as an entrance performance for user A.
  • the performance control unit 46 may cause the MV data provision unit 38 to transmit the signal to the user terminal 14b of user B and the user terminal 14c of user C.
  • the performance control unit 46 may vibrate the controller held by user B and the controller held by user C in a manner that indicates the entrance of user A.
  • the entrance performance may include vibrating the screens (video performance) of users B and C instead of vibrating the controller.
  • the performance control unit 46 may display the content on the screens of users B and C in a vibrating manner.
  • the entrance performance may include both vibrating the controller and vibrating the users' screens.
  • the metaverse server 12 of the first embodiment by highlighting a user who has paid an advertising fee through an entrance performance, it is possible to increase the user's popularity in the metaverse, and, for example, to help increase the number of followers of that user in the metaverse. In other words, according to the metaverse server 12 of the first embodiment, it is possible to help increase the influence of a user who has paid an advertising fee in the metaverse. Furthermore, by providing a mechanism for highlighting such people, it is possible to increase the appeal of the metaverse and improve the metaverse's ability to attract customers. Furthermore, it is possible to realize a new business in the metaverse in which advertising fees are received in return for highlighting people.
  • the performance control unit 46 of the metaverse server 12 may change the manner of the entrance performance according to the advertising fee paid by the user.
  • the elements to be changed may include at least one of the execution time and the volume of the entrance performance.
  • the performance control unit 46 may lengthen the execution time of the entrance performance and/or increase the volume of the entrance performance the higher the advertising fee paid by the user.
  • a variety of entrance performances with different advertising fee amounts can be provided. This improves the convenience of the advertising service and makes it easier to increase the number of advertising users.
  • the performance control unit 46 of the metaverse server 12 may execute an entrance performance to notify the multiple users that they have entered.
  • the entrance management unit 30 of the metaverse server 12 may use publicly known technology to allow a group consisting of multiple users to enter the metaverse simultaneously.
  • the performance control unit 46 may check the advertisement flag of each of the multiple users who enter at the same time. If the advertisement flag of at least one of the multiple users who enter at the same time is on, the performance control unit 46 may execute an entrance performance including video and audio that notifies the multiple users that they have entered at the same time.
  • the use of advertising in the metaverse can be promoted by increasing the number of people who are targeted by advertising.
  • the performance control unit 46 of the metaverse server 12 may execute an entrance performance notifying the entry of a certain user (herein referred to as the "target user") on the terminals of other users who follow the target user (i.e., the followers of the target user).
  • the performance control unit 46 may suppress the execution of the entrance performance of the target user on terminals other than those of the followers of the target user, in other words, may hide the entrance performance of the target user.
  • user A is a user who has paid an advertising fee
  • user B is a follower of user A
  • User C is not a follower of user A, but a user unrelated to user A.
  • the performance control unit 46 may execute the entrance performance associated with user A's login to the metaverse in the metaverse provided to user B's user terminal 14b.
  • the performance control unit 46 may suppress the entrance performance associated with user A's login to the metaverse in the metaverse provided to user C's user terminal 14c.
  • the recipients of the notification of the target user's entry into the metaverse are limited to the target user's followers. This makes it possible to avoid causing annoyance to the users to whom the notification is provided.
  • a fourth modified example of the first embodiment will be described.
  • the performance control unit 46 of the metaverse server 12 may execute the entrance performance for the target user again, on the condition that a predetermined suppression time has elapsed since the previous execution of the entrance performance for the target user.
  • the performance control unit 46 may store the date and time when the entrance performance for the target user was last executed in the user information storage unit 26.
  • the performance control unit 46 may compare the elapsed time from the date and time when the entrance performance for the target user was last executed to the time when the target user re-enters the metaverse with the suppression time, and determine whether or not to execute the entrance performance for the target user.
  • the suppression time is a period during which the execution of an entrance performance for the same user is suppressed.
  • the suppression time may be set to a value between 30 and 60 minutes, for example.
  • An appropriate value for the suppression time may be determined based on the knowledge of the developer of the metaverse server 12 or on experiments using the metaverse system 10.
  • an entrance performance for the same user is executed on the condition that a predetermined suppression time has elapsed since the previous entrance performance was executed. This makes it possible to suppress excessive entrance performances and avoid causing annoyance to the user to whom the entrance performance is provided.
  • Second Embodiment The second embodiment will be described focusing on the differences from the first embodiment, and the description of the common points will be omitted as appropriate.
  • the features of the second embodiment can be arbitrarily combined with the features of the first embodiment or the modified examples.
  • the components of the second embodiment that are the same as or correspond to the components of the first embodiment will be described with the same reference numerals as appropriate.
  • multiple worlds that users can enter are provided in the metaverse.
  • the multiple worlds are multiple different virtual spaces provided within one or more metaverses.
  • the multiple worlds include, for example, a world that imitates the inside of a train, a world that imitates ruins, a world where mini-games are played, and the like.
  • the metaverse management system of the second embodiment has a mechanism for advertising in one world to target another world, making a particular world stand out within the metaverse. This helps to improve the appeal and ability to attract customers of the metaverse.
  • FIG. 5 is a block diagram showing the main functional blocks of the metaverse server 12 of the second embodiment.
  • the metaverse server 12 of the second embodiment includes a world information storage unit 28, a world management unit 50, and an event information acquisition unit 52.
  • the world information storage unit 28 stores information (hereinafter also referred to as "world information") about multiple worlds managed by the metaverse server 12.
  • the world information is information about worlds for which an advertising fee has been paid, in other words, it includes information indicating worlds that should be highlighted.
  • the world information includes an advertising flag, and the advertising flag of a world for which an advertising fee has been paid is set to on.
  • the deposit management unit 44 manages deposits from world administrators.
  • the deposit management unit 44 manages the payment of advertising fees from world administrators. For example, when the deposit management unit 44 is notified by an external device that an advertising fee has been paid from a certain world, it sets the advertising flag for that world stored in the world information storage unit 28 to on.
  • the external device may be a terminal of the administrator of the metaverse server 12, a terminal of the administrator of the world who paid the advertising fee, or a payment device.
  • the world in which the advertising performance of other worlds is carried out is referred to as the first world, and the world that is the target of advertising is referred to as the second world.
  • the first world can also be referred to as the first metaverse
  • the second world can also be referred to as the second metaverse.
  • the performance control unit 46 controls the performance in multiple metaverses (e.g., the first world and the second world) managed by the metaverse server 12.
  • the world management unit 50 manages the current status of each of the multiple worlds. For example, the world management unit 50 stores event information relating to events currently taking place in each of the first and second worlds (e.g., concerts, sports events, game tournaments, etc.) in the world information storage unit 28, and also updates the event information successively.
  • the event information may include video data and audio data for events in each world.
  • the event information acquisition unit 52 acquires data on the current state of the second world that is the target of advertising. For example, the event information acquisition unit 52 acquires video data showing the state of an event in progress in the second world and event information including the audio of the event from the world management unit 50 and the world information storage unit 28.
  • the world management unit 50 may detect that an event has started in the second world. When it is detected that an event has started in the second world, the event information acquisition unit 52 may acquire event information on the event in progress in the second world.
  • the performance control unit 46 executes a performance (hereinafter referred to as an "advertising performance") in a first world different from the second world, which is a performance that shows the current state of the second world and is intended to advertise the second world.
  • the performance control unit 46 executes the advertising performance in the first world, on the condition that the world information storage unit 28 records that the advertising fee has been paid by the second world (such as the administrator of the second world).
  • the advertising performance includes at least one of sound and light that represents an event currently taking place in the second world.
  • the metaverse server 12 manages World A and World B.
  • the administrator of World B pays an advertising fee to the administrator of the metaverse server 12, and performs advertising for World B in World A.
  • the processing associated with the payment of the advertising fee by the administrator of World B is similar to the operation of the metaverse server 12 of the first embodiment shown in FIG. 3.
  • the payment management unit 44 of the metaverse server 12 receives data from an external device indicating that the administrator of World B has paid the advertising fee, it sets the advertising flag associated with World B stored in the world information storage unit 28 to ON.
  • FIG. 6 is a flowchart showing the operation of the metaverse server 12 in the second embodiment.
  • FIG. 6 shows the process of displaying the advertising performance of world B in world A.
  • the MV image generation unit 32 of the metaverse server 12 generates an image of world A.
  • the MV data provision unit 38 of the metaverse server 12 causes the image of world A to be displayed on the user terminal 14 (S30).
  • the performance control unit 46 of the metaverse server 12 identifies a world with an advertising flag set to on from among the multiple worlds it manages.
  • the performance control unit 46 detects that the advertising flag for World B is on (Y in S32).
  • the event information acquisition unit 52 of the metaverse server 12 acquires event information indicating the status of an event currently taking place in World B (S34).
  • the performance control unit 46 of the metaverse server 12 executes advertising performance in World A based on the event information for World B acquired in S34 (S36). If the advertising flag for World B is off (N in S32), the processing from S34 onwards is skipped.
  • the performance control unit 46 may cause the MV image generation unit 32 to generate an advertising performance image including video of the event based on the event information.
  • the performance control unit 46 may also cause the MV sound generation unit 34 to generate advertising performance sound including the sound of the event.
  • the performance control unit 46 may also cause the vibration generation unit 36 to generate vibration data indicating a vibration pattern for advertising performance.
  • the MV data provision unit 38 may cause the user terminal 14 to display an image of world A including the advertising performance of world B by transmitting world data (in other words, metaverse data) including the advertising performance image, advertising performance sound, and vibration data to the user terminal 14.
  • FIG. 7 shows an example of an advertising presentation.
  • World image 60 in FIG. 7 is an image provided to a user who has logged in to world A, and shows the space of world A in which an advertising presentation for world B is displayed.
  • World image 60 in FIG. 7 includes avatar 62 and subspace 64.
  • Avatar 62 is an avatar that is operated by the user.
  • the presentation control unit 46 displays the area of world A in which the advertising presentation is performed in a manner different from the surrounding area, and in the example of FIG. 7, displays it as subspace 64.
  • Subspace 64 is an image showing the space in world A where advertising performances for world B are carried out, as a subspace different from the normal space of world A.
  • the performance control unit 46 may play images and sounds in subspace 64 that show the state of an event currently in progress in world B, acquired by the event information acquisition unit 52. By moving the user's avatar 62 into subspace 64, the user can view the state of an event currently in progress in world B (e.g., a concert, a game tournament, etc.).
  • the performance control unit 46 may set the entire subspace 64 to be semi-transparent so that it appears blurred, using a known method such as alpha blending.
  • the performance control unit 46 may also set the boundary between the subspace 64 and the external space to be blurred, using a known method such as alpha blending.
  • the performance control unit 46 may display the subspace 64 with a blurred boundary between it and its surrounding area.
  • the subspace 64 in which the advertising performance of world B is performed blends into world A, making it less likely for users of world A to feel uncomfortable, and also making it easier to foster users' interest in world B.
  • FIG. 8 also shows an example of an advertising presentation.
  • World image 60 in FIG. 8 is also an image provided to a user who has logged in to world A, and shows the space of world A in which advertising presentation for world B is displayed.
  • World image 60 in FIG. 8 includes an event venue 66.
  • Event venue 66 is a virtual building (which can also be considered a stadium) where an event for world B is taking place.
  • the performance control unit 46 may cause the MV image generation unit 32 to generate a world image 60 in which light from an event being held in world B (e.g. light emitted by a video showing the current situation) is leaking from the event venue 66.
  • the performance control unit 46 may also cause the MV sound generation unit 34 to generate world sound that sounds like sound from the event being held in world B (e.g. current sound) is leaking from the event venue 66.
  • This aspect makes it possible to clearly present to users of world A that an event is taking place in world B, and also makes it easier to foster users' interest in world B.
  • the performance control unit 46 may also play images and sounds in the event venue 66 that show the state of the event currently in progress in world B, which were acquired by the event information acquisition unit 52.
  • the user can view the state of the event currently in progress in world B by moving their own avatar 62 into the event venue 66.
  • the performance control unit 46 may vibrate the controller connected to the user terminal 14, similar to the entrance performance of the first embodiment. Furthermore, instead of vibrating the controller, the performance control unit 46 may vibrate the content being displayed on the user's screen (video performance), in other words, the content on the user's screen may be displayed in a vibrating manner. Furthermore, when executing the advertising performance, the performance control unit 46 may vibrate both the controller and the screen. This modified example makes it easier for the user to recognize the advertising performance. Note that the advertising performance itself may include one or both of the vibration of the controller and the new path of the screen.
  • the metaverse server 12 of the second embodiment can help attract customers to World B by executing advertising in World A that shows the current state of World B for which advertising fees have been paid.
  • the current state of World B can be presented to users of World A in an easy-to-understand manner, making it easier to foster interest in World B among users of World A. It can also realize a new business in the metaverse in which advertising fees are received as compensation for highlighting a world.
  • the performance control unit 46 of the metaverse server 12 may change the position in world A where the advertising performance of world B is performed over time. For example, when the performance control unit 46 displays an advertising performance (e.g., subspace 64 in FIG. 7) at a certain position in world A for a predetermined time (e.g., one hour), the performance control unit 46 may switch to displaying the advertising performance at another position in world A.
  • the predetermined time may be an appropriate value determined based on the knowledge of the developer of the metaverse server 12 or experiments using the metaverse system 10.
  • the display position of the advertising performance may be a position determined randomly in world A. According to this aspect, it is possible to provide the user with the interest of discovering advertising performances within the world, which increases the attention paid to the advertising performance and makes it easier to foster interest in the advertising target.
  • the metaverse server 12 of the first or second embodiment may be realized by a plurality of computers working together as a system via a communication network.
  • the functions of the metaverse server 12 of the first embodiment and the functions of the metaverse server 12 of the second embodiment may be distributed and disposed on a plurality of computers.
  • Each of the plurality of computers may include, for example, one or more communication devices, metaverse data generation devices (such as image generation devices), and database devices.
  • An admission management unit that manages admission of users to the metaverse; When a user who has entered the metaverse satisfies a predetermined condition, a performance control unit executes a performance in the metaverse to notify other users that the user has entered the metaverse;
  • a metaverse management device comprising: According to this metaverse management device, when a user who satisfies a certain condition enters, the entry of the user is notified to other users, thereby increasing the recognition and influence of the user in the metaverse and realizing a new business of user advertising. Also, by providing a mechanism for increasing the recognition and influence of users, the metaverse's ability to attract customers can be improved.
  • the effect includes at least one of audio and video indicating that the user has entered the venue.
  • a metaverse management device described in Technology 1-1 According to this metaverse management device, the fact that a user has entered can be clearly indicated to other users.
  • the effect includes at least one of vibrating a controller of the other user and vibrating content being displayed on a screen of the other user;
  • a metaverse management device according to Technology 1-1 or 1-2 According to this metaverse management device, it becomes easier for other users to recognize the effect of informing other users that a user has entered.
  • the performance control unit changes the mode of the performance in accordance with the advertising fee paid by the user.
  • a metaverse management device according to any one of techniques 1-1 to 1-3.
  • the performance control unit executes a performance notifying the plurality of users that they have entered the metaverse at the same time when at least one of the plurality of users has paid an advertising fee.
  • a metaverse management device according to any one of techniques 1-1 to 1-4.
  • the performance control unit causes a performance notifying the user that the user has entered to be executed on a terminal of another user who follows the user.
  • this metaverse management device by limiting the notification of a user's entry to the user's followers, it becomes easier to avoid causing inconvenience to the users to whom the notification is sent.
  • the performance control unit executes a performance notifying the user that the user has entered the metaverse, and then, when the user re-enters the metaverse, executes the performance again on the condition that a predetermined time has elapsed since the previous execution of the performance.
  • Metaverse management device described in any of Technologies 1-1 to 1-6 According to this metaverse management device, by setting a predetermined time interval for executing the notification performance of a user's entry, it becomes easier to avoid causing annoyance to the user to whom the notification is sent.
  • a production control unit that controls the production in the first metaverse; An acquisition unit that acquires data regarding a current state of a second metaverse different from the first metaverse; Equipped with The performance control unit executes a performance representing the current state of the second metaverse in the first metaverse, Metaverse management device.
  • This metaverse management device can help attract customers to the second metaverse by executing a presentation in the first metaverse that shows the current state of the second metaverse.
  • the performance control unit executes, as the performance, a performance including at least one of sound and light representing an event currently being held in the second metaverse.
  • This metaverse management device makes it possible to present the current state of the second metaverse to users of the first metaverse in an easily understandable manner.
  • the performance control unit executes at least one of vibrating a controller of the user and vibrating content being displayed on a screen of the user together with the performance.
  • the performance control unit displays the area of the first metaverse in which the performance is performed in a manner different from the surrounding area, A metaverse management device described in any one of Technologies 2-1 to 2-3.
  • This metaverse management device makes it possible to clearly indicate to users of the first metaverse that this is an area in which a performance showing the current state of the second metaverse is to be performed.
  • the performance control unit displays the boundary between the first metaverse area where the performance is performed and its surrounding area in a blurred manner, A metaverse management device described in any one of Technologies 2-1 to 2-4. According to this metaverse management device, by blurring the boundary between the display content of the first metaverse and the display content of the second metaverse, users of the first metaverse are less likely to feel uncomfortable.
  • the performance control unit changes a position where the performance is performed in the first metaverse over time. A metaverse management device described in any one of Technologies 2-1 to 2-5.
  • This metaverse management device can provide users of the first metaverse with the excitement of discovering an area where a presentation showing the current state of the second metaverse is taking place.
  • the performance control unit Further comprising a storage unit that stores the fact that an advertising fee has been paid from the second metaverse side, The performance control unit causes a performance showing a current state of the second metaverse to be executed in the first metaverse on the condition that an advertising fee has been paid from the second metaverse.
  • the technology disclosed herein can be applied to devices and systems that manage the metaverse.
  • Metaverse system 10 Metaverse system, 12 Metaverse server, 14 User terminal, 30 Admission management unit, 32 MV image generation unit, 34 MV audio generation unit, 38 MV data provision unit, 44 Payment management unit, 46 Performance control unit, 52 Event information acquisition unit.

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PCT/JP2023/002887 2023-01-30 2023-01-30 メタバース管理装置、メタバース管理方法およびコンピュータプログラム Ceased WO2024161464A1 (ja)

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EP23919609.0A EP4660959A1 (en) 2023-01-30 2023-01-30 Metaverse management device, metaverse management method and computer program
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Citations (3)

* Cited by examiner, † Cited by third party
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JP2002279284A (ja) * 2001-03-15 2002-09-27 Sony Corp コミュニティサービス提供方法、コミュニティサービス提供装置、プログラム格納媒体およびプログラム
JP2010187899A (ja) * 2009-02-18 2010-09-02 Eitarosoft Inc ネットワークシステム、サーバ及びプログラム
WO2021033259A1 (ja) * 2019-08-20 2021-02-25 日本たばこ産業株式会社 コミュニケーション支援方法、プログラムおよびコミュニケーションサーバ

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002279284A (ja) * 2001-03-15 2002-09-27 Sony Corp コミュニティサービス提供方法、コミュニティサービス提供装置、プログラム格納媒体およびプログラム
JP2010187899A (ja) * 2009-02-18 2010-09-02 Eitarosoft Inc ネットワークシステム、サーバ及びプログラム
WO2021033259A1 (ja) * 2019-08-20 2021-02-25 日本たばこ産業株式会社 コミュニケーション支援方法、プログラムおよびコミュニケーションサーバ

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