WO2023138640A1 - 虚拟直播控制方法以及装置 - Google Patents

虚拟直播控制方法以及装置 Download PDF

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Publication number
WO2023138640A1
WO2023138640A1 PCT/CN2023/073053 CN2023073053W WO2023138640A1 WO 2023138640 A1 WO2023138640 A1 WO 2023138640A1 CN 2023073053 W CN2023073053 W CN 2023073053W WO 2023138640 A1 WO2023138640 A1 WO 2023138640A1
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WO
WIPO (PCT)
Prior art keywords
information
broadcast
type
live broadcast
avatar
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PCT/CN2023/073053
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English (en)
French (fr)
Inventor
张雨欣
芮琳
Original Assignee
阿里巴巴（中国）有限公司
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Publication of WO2023138640A1 publication Critical patent/WO2023138640A1/zh

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

Definitions

  • the embodiment of this specification relates to the field of computer technology, and in particular to a virtual live broadcast control method.
  • avatar live broadcast As a very important part of live broadcast services, has occupied an increasing proportion of live broadcast services in recent years.
  • the embodiment of this specification provides a virtual live broadcast control method.
  • One or more embodiments of this specification also relate to a virtual live broadcast control device, a computing device, a computer-readable storage medium and a computer program, so as to solve technical defects in the prior art.
  • a virtual live broadcast control method including:
  • the transaction link is displayed in the live broadcast room, wherein when it is detected that the user clicks on the transaction link, the transaction page of the target transaction platform is jumped from the live broadcast room.
  • a virtual live broadcast control device including:
  • the setting module is configured to set the avatar to perform information broadcasting of the first type of information and the second type of information related to the live broadcast theme in the live broadcast room, wherein the first type of information has a knowledge attribute, and the second type of information has a transaction attribute;
  • the driving module is configured to drive the avatar to broadcast at least one of the first category according to preset broadcast rules. type information and said second type information;
  • the obtaining module is configured to obtain the pre-generated material to be broadcast corresponding to the first type of information, and the transaction link of the target object associated with the second type of information;
  • the first display module is configured to display the material to be broadcast in the live broadcast room when the avatar broadcasts the first type of information
  • the second display module is configured to display the transaction link in the live broadcast room when the avatar broadcasts the second type of information, and jump from the live broadcast room to the transaction page of the target transaction platform when it is detected that the user clicks on the transaction link.
  • a computing device including:
  • the memory is used to store computer-executable instructions
  • the processor is used to execute the computer-executable instructions to implement any one of the steps of the virtual live broadcast control method.
  • a computer-readable storage medium which stores computer-executable instructions, and when the instructions are executed by a processor, any one of the steps of the virtual live broadcast control method described above is implemented.
  • a computer program is provided, wherein, when the computer program is executed in a computer, the computer is instructed to execute the steps of the above virtual live broadcast control method.
  • avatars are set to perform information broadcasting of the first type of information and the second type of information related to the live broadcast theme in the live broadcast room, wherein the first type of information has a knowledge attribute, and the second type of information has a transaction attribute.
  • the avatar is driven to broadcast at least one of the first type of information and the second type of information, and obtains the pre-generated material to be broadcast corresponding to the first type of information and the transaction link of the target object associated with the second type of information.
  • the to be broadcasted is displayed in the live broadcast room material
  • the avatar broadcasts the second type of information the transaction link is displayed in the live broadcast room, wherein when it is detected that the user clicks on the transaction link, the transaction page of the object transaction platform is jumped from the live broadcast room.
  • the avatar can also broadcast the second type of information with knowledge attributes through the avatar to realize the dissemination and popularization of this type of information. Therefore, by broadcasting different types of information related to the subject of the live broadcast, it is beneficial to enhance the interest and interactivity of the live broadcast, and at the same time help to realize the diversity of live broadcast methods, so as to better meet the needs of users for different types of information.
  • Fig. 1 is a flowchart of a virtual live broadcast control method provided by an embodiment of this specification
  • Fig. 2a is a schematic diagram of the first display effect provided by an embodiment of this specification.
  • Fig. 2b is a schematic diagram of the second display effect provided by an embodiment of this specification.
  • Fig. 2c is a schematic diagram of the third display effect provided by an embodiment of this specification.
  • Fig. 3 is a processing flow chart of a virtual live broadcast control method provided by an embodiment of this specification
  • Fig. 4 is a schematic structural diagram of a virtual live broadcast control device provided by an embodiment of this specification.
  • Fig. 5 is a structural block diagram of a computing device provided by an embodiment of this specification.
  • first, second, etc. may be used to describe various information in one or more embodiments of the present specification, the information should not be limited to these terms. These terms are only used to distinguish information of the same type from one another.
  • the first may also be referred to as the second, and similarly, the second may also be referred to as the first without departing from the scope of one or more embodiments of the present specification.
  • the word "if” as used herein may be interpreted as “at” or "when” or "in response to a determination.”
  • Digital Human A virtual person with a digital appearance, capable of expressing in language, facial expressions and body movements.
  • Live room The presentation window of each real-time live stream corresponds to a live room.
  • the live broadcast room is unique in a service platform.
  • Virtual live broadcast room a digital human anchor and digital live broadcast room built with digital drive technology, which provides live broadcast content in the interactive way of emulating human beings. It can also be understood as a specific type of live broadcast room in the live broadcast room (virtual character as the live broadcast room anchor).
  • the virtual live broadcast room here can be any live broadcast room, and the virtual live broadcast room can include digital human hosts, scenes, live text and other components.
  • the avatar can also broadcast the second type of information with knowledge attributes through the avatar to realize the dissemination and popularization of this type of information. Therefore, by broadcasting different types of information related to the subject of the live broadcast, it is beneficial to enhance the interest and interactivity of the live broadcast, and at the same time help to realize the diversity of live broadcast methods, so as to better meet the needs of users for different types of information.
  • a virtual live broadcast control method is provided.
  • This specification also relates to a virtual live broadcast control device, a computing device, a computer-readable storage medium, and a computer program, which are described in detail in the following embodiments one by one.
  • Fig. 1 shows a flow chart of a virtual live broadcast control method provided according to an embodiment of this specification, which specifically includes the following steps.
  • Step 102 setting the avatar to perform information broadcasting of the first type of information and the second type of information related to the live broadcast theme in the live broadcast room, wherein the first type of information has a knowledge attribute, and the second type of information has a transaction attribute.
  • the live broadcast room is usually used for product live broadcast or game live broadcast, but in the case of a special live broadcast theme, the avatars in the live broadcast room can be set to live broadcast around the live broadcast theme.
  • the subject of the live broadcast can be a medium-sized, medium-large or large-scale event, competition or conference.
  • the first type of information related to the live broadcast topic has knowledge attributes.
  • the first type of information can be non-entity objects such as news information and encyclopedia information related to the live broadcast topic.
  • the second type of information related to the live broadcast topic has transaction attributes.
  • the second type of information can be entity objects such as commodities or tradable resources related to the live broadcast topic.
  • the avatar is set to broadcast different types of information related to the live broadcast theme during the live broadcast process around the live broadcast theme.
  • the virtual live broadcast control method provided by the embodiment of this specification sets a virtual character for live broadcast, which can ensure that the virtual character can broadcast live without interruption throughout the day, not only can increase the fun of the live broadcast of the virtual character, but also fill the time gap of the live broadcast of the real character anchor, and enable the audience to watch different types of information related to the live broadcast theme at any time.
  • Step 104 drive the avatar to broadcast at least one of the first type of information and the second type of information according to a preset broadcasting rule.
  • the preset broadcast rules are broadcast rules for different types of information related to the live broadcast theme.
  • the preset broadcast rules may be to broadcast the first type of information first, then the second type of information, and then the third type of information;
  • the avatar can also be driven to broadcast different types of information in rotation (oral broadcast). For example, broadcast the first type of information for 10 minutes, then broadcast the second type of information for 10 minutes, and then broadcast the first type of information for 10 minutes, so that the first type of information and the second type of information are broadcast alternately; or broadcast 5 pieces of the first type of information, and then broadcast 5 pieces of the second type of information, then Then broadcast 5 pieces of first type information etc. again.
  • At least one type information and the second type information of the virtual character broadcast are driven by the presented virtual person, including: in accordance with the preset broadcast rules, drive the virtual character broadcast at least one type information; the number of broadcasts of the first type information that the first type of information is detected, and the number of prefabricated number thresholds is detected. At least one second type of information is reported by the proposed person; when the number of broadcasts of the second type of information is detected, the number of second -premium number thresholds is detected, and the steps of the virtual character broadcast of at least one type of information are returned to perform the driving virtual character broadcast.
  • the preset broadcast rule is: when the quantity of the first type of information to be broadcast meets the first preset quantity threshold, start broadcasting the second type of information, and when the quantity of the second type of information to be broadcast meets the second preset quantity threshold, start broadcasting the first type of information, then it may be determined whether to continue broadcasting the current type of information or to broadcast other types of information by determining whether the quantity of the type information currently being broadcast meets the preset quantity threshold.
  • first preset number threshold and the second preset number threshold may be equal or unequal, and the specific values of the first preset number threshold and the second preset number threshold may be determined according to actual needs, and are not limited here.
  • the first preset number threshold and the second preset number threshold are both set to 5, and the first type of information is currently being broadcast, then during the broadcasting process, it can be determined whether the broadcasting number of the first type of information reaches 5;
  • the first type of information includes news information; correspondingly, driving the avatar to broadcast at least one piece of the first type of information can be specifically achieved in the following manner: determining the broadcasting sequence of at least one piece of news information according to the generation time of at least one piece of news information and historical broadcast records; driving the avatar to broadcast at least one piece of the news information according to the broadcasting order.
  • the first type of information has knowledge attributes.
  • the first type of information is news information
  • the news information is time-sensitive
  • the broadcasting order of the news information to be broadcasted can be determined according to the generation time of different news information to be broadcasted.
  • the later the news information to be broadcasted is generated, the higher the priority of broadcasting, and the earlier the news information to be broadcasted is generated, the later it can be broadcasted.
  • the avatar can be driven to broadcast the at least one piece of news information according to the broadcast sequence.
  • the broadcast order of different news information to be broadcast can also be determined in combination with the generation time of news information and its historical broadcast records. Normally, if the generation time of the two news to be broadcast is the same, if one of the news has already been broadcast, the other news can be broadcast before the news in the current round of broadcast.
  • the avatar is driven to broadcast at least one piece of the first type of information according to preset broadcast rules and the second type of information can also be implemented in the following manner: according to preset broadcast rules, drive the avatar to broadcast at least one piece of the first type of information; when it is detected that the total broadcasting duration of the first type of information meets a first preset duration threshold, drive the avatar to broadcast at least one of the second type of information; when it is detected that the total broadcasting duration of the second type of information meets a second preset quantity threshold, returning to the execution of driving the avatar to broadcast at least one of the first type of information.
  • the preset broadcast rule is: when the total broadcast duration of the first type of information to be broadcast meets the first preset duration threshold, start broadcasting the second type of information, and when the broadcast total duration of the second type of information broadcast meets the second preset duration threshold, start broadcasting the first type of information, then it can be determined whether to continue broadcasting the current type of information or to broadcast other types of information by determining whether the total broadcast duration of the currently broadcast type information meets the preset duration threshold.
  • first preset duration threshold and the second preset duration threshold may be equal or unequal, and the specific values of the first preset duration threshold and the second preset duration threshold may be determined according to actual needs, and are not limited here.
  • the first preset duration threshold and the second preset duration threshold are both set to 10 minutes. If the first type of information is currently being broadcast, it can be determined during the broadcasting process whether the total broadcasting duration of the first type of information reaches 10 minutes.
  • the embodiment of this specification drives the avatar to broadcast different types of information transactions, which is beneficial to ensure the diversity, comprehensiveness and integrity of the avatar's broadcast information on the subject of the live broadcast in the live broadcast room.
  • Step 106 acquiring the pre-generated material to be broadcast corresponding to the first type of information and the transaction link of the target object associated with the second type of information.
  • the first type of information has knowledge attributes, and the first type of information may be non-entity information such as news information, encyclopedia information, etc. Therefore, when driving the avatar to broadcast the first type of information, specifically, it may be to drive the avatar to broadcast the first type of information by oral broadcasting (dictation).
  • the material to be broadcast corresponding to the first type of information can be displayed to the user through the interface of the live broadcast room, and the material to be broadcast can be displayed to the user in the form of text, pictures or videos.
  • the second type of information has a transaction attribute
  • the second type of information can be physical information such as commodities or tradable resources. Therefore, when driving the avatar to broadcast the second type of information, specifically, it can be to drive the avatar to broadcast the second type of information through oral broadcasting (dictation).
  • the user in order to ensure the conversion rate of the second type of information, that is, to increase the transaction volume of the second type of information, while the virtual character broadcasts the second type of information, the user can be shown the transaction link of the target object associated with the second type of information through the interface of the live broadcast room, so as to guide the user to click on the transaction link and conduct transactions.
  • the pre-generated first The material to be broadcast corresponding to the first type of information and the transaction link of the target object associated with the second type of information are used to display the corresponding material to be broadcast or the transaction link for the user when the corresponding type of information is subsequently broadcast.
  • Step 108 when the avatar broadcasts the first type of information, display the material to be broadcast in the live broadcast room.
  • the first type of information has knowledge attributes, and the first type of information can be non-entity information such as news information, encyclopedia information, etc. Therefore, while driving the avatar to broadcast the first type of information, the interface of the live broadcast room can display the material to be broadcast corresponding to the first type of information for the user.
  • the material to be broadcast includes text material; correspondingly, when the virtual character broadcasts the first type of information, the material to be broadcast is displayed in the live broadcast room. Specifically, when the virtual character broadcasts the first type of information, the text material is displayed in the live broadcast room according to a target display effect.
  • the target display effect includes at least one of the following: display form, font, color, size, lace, and dynamic special effects.
  • the material to be broadcast is a text material
  • the text material is displayed in the live broadcast room according to the target display effect.
  • the text material can be text;
  • the target display effect includes but is not limited to display shape, font, color, size, lace, dynamic special effects, etc., or it can also display text in bubbles or in hearts, etc., which can be determined according to actual needs, and there is no limitation here.
  • FIG. 2a The schematic diagram of the first display effect provided by the embodiment of this specification is shown in Figure 2a.
  • the text corresponding to the first type of information can be displayed on the upper left of the avatar through the effect of bubbles.
  • the materials to be broadcast include picture materials; correspondingly, when the virtual character broadcasts the first type of information, the material to be broadcast is displayed in the live broadcast room, specifically, when the virtual character broadcasts the first type of information, the display ratio of the picture material is adjusted, and the picture material is displayed in the live broadcast room according to the adjustment result.
  • the picture material can be displayed in the live broadcast room at the same time during the process of driving the avatar to broadcast the first type of information.
  • the display ratio of the image material can be adjusted according to actual needs.
  • the display ratio of the image material can be 3:4, 4:3, 16:9, 1:1, etc.
  • FIG. 2b The schematic diagram of the second display effect provided by the embodiment of this specification is shown in Figure 2b.
  • the picture material can be displayed in front of the avatar according to the target display ratio, and the information title can be displayed under the picture material.
  • the material to be broadcast includes video material; correspondingly, when the virtual character broadcasts the first type of information, the material to be broadcast is displayed in the live broadcast room, specifically, when the virtual character broadcasts the first type of information, the display ratio of the video material, and the display position and/or display size of the virtual character are adjusted; and the virtual character and the video material are displayed in the live broadcast room according to the adjustment result.
  • the material to be broadcast is a video material
  • the process of driving the avatar to broadcast the first type of information the video material can be displayed in the live broadcast room at the same time.
  • the display ratio of the video material can be adjusted according to actual needs.
  • the display ratio of the video material can be 3:4, 4:3, 16:9, 9:16, 1:1, etc.
  • the display size of the avatar can also be adjusted, or the display position of the avatar on the live interface of the live broadcast room can also be adjusted.
  • FIG. 2c The schematic diagram of the third display effect provided by the embodiment of this specification is shown in Figure 2c.
  • the picture material can be displayed in the corresponding area of the live broadcast interface according to the target display ratio, and the display size and display position of the avatar can be adjusted accordingly, so that the avatar is displayed in the lower right corner of the live broadcast interface.
  • Plain text news is broadcast by the avatar, and the corresponding subtitles are displayed on the right side of the avatar; graphic news is broadcast by the avatar, and the pictures and corresponding news titles are displayed on the live broadcast interface; video + text news is broadcast by the avatar.
  • Step 110 when the avatar broadcasts the second type of information, display the transaction link in the live broadcast room, and jump from the live broadcast room to the transaction page of the object transaction platform when it is detected that the user clicks on the transaction link.
  • the second type of information has transaction attributes, and the second type of information can be physical information such as commodities or tradable resources. Therefore, when driving the avatar to broadcast the second type of information, specifically, it can be to drive the avatar to broadcast the second type of information by oral broadcasting (dictation).
  • the user in order to ensure the conversion rate of the second type of information, that is, to increase the transaction volume of the second type of information, while broadcasting the second type of information by the avatar, the user can be shown the transaction link of the target object associated with the second type of information through the interface of the live broadcast room, so as to guide the user to click on the transaction link.
  • the user clicks on the transaction link jump from the live broadcast room to the transaction page of the target transaction platform to guide the user to conduct transactions.
  • the topic feedback information submitted by the user in the live broadcast room it is also possible to obtain the topic feedback information submitted by the user in the live broadcast room, and predict the user’s interaction intention information based on the topic feedback information; judge whether the interaction intention information matches the currently broadcast type information; if the interaction intention information does not match the current broadcast type information, switch the next broadcast information to another type information or shorten the broadcast duration of the current broadcast type information;
  • users can submit topic feedback information in the live broadcast room, and the topic feedback information can be comment information sent by users, including but not limited to text, emoticons, images, etc.
  • the user's interaction intention information can be determined according to the topic feedback information, so as to adjust the broadcast rules of different types of information according to the interaction intention information, wherein the interaction intention information can be used to represent the user's desire Something to know or watch.
  • the first type of information has the attribute of knowledge
  • the second type of information has the attribute of transaction. Since the live broadcast room broadcasting the second type of information of the transaction attribute is more common, assuming that the type information currently being broadcast is determined to be the second type of information, if it is determined that the interaction intention information does not match the second type of information, that is, the content that the user wants to know is the content of the knowledge attribute rather than the content of the transaction attribute. In this case, the first type of information can be broadcast or the broadcast duration of the second type of information can be shortened.
  • the broadcast duration of the first type information can be increased.
  • the embodiment of this specification can change the broadcast rules of different types of information in the live broadcast room according to the user's feedback, which is conducive to improving the freedom of broadcast content, thereby improving the user's interactive experience.
  • the type information currently broadcast in the live room can be determined, and the display background of the live room, the character image of the avatar, the material to be broadcast in the live room and/or the display effect of the transaction link can be replaced according to the type information.
  • the display background of the live broadcast room, the task image of the avatar, the display effect of the material to be broadcast in the live room and/or the display effect of the transaction link can be switched in real time, so that the background of the live room, the image of the avatar and/or the display effect of the material to be broadcast and the transaction link match with different types of information.
  • the first type of information can be information such as news, events, and encyclopedias of skiing activities;
  • the second type of information can be product information such as ski suits and snowboards.
  • the avatar broadcasts the first type of information and the second type of information in rotation
  • the news of skiing activities, events, encyclopedias and other information can be used as the background of the live broadcast room.
  • the avatar’s character clothing it can be used as daily wear, and the hair color of the avatar can be the daily black or dark brown; in addition, when the first type of information is displayed, it can be displayed according to the target display effect.
  • the background of the live broadcast room can be replaced with a map of the ski resort
  • the clothing of the avatar can be replaced with a ski suit
  • the hair color of the avatar can be replaced with a color that matches the color of the ski suit.
  • the avatar can be used to prompt the user with topic interaction information related to the live broadcast topic; obtain multiple topic feedback information related to the topic interaction information of the user; and drive the avatar to perform corresponding actions to be executed based on the multiple topic feedback information.
  • topic interaction information includes but is not limited to questions or opinions
  • subject feedback information can be feedback information submitted by users based on topic interaction information, specifically, it can be comment information sent by users based on topic interaction information, including but not limited to text, emoticons, images, etc.
  • Actions to be performed that is, actions that can be performed by virtual characters, including but not limited to dance actions, and actions related to the theme of the live broadcast other actions etc.
  • the avatar can be driven to send questions related to the live broadcast theme to the user, and guide the user to answer the question, and then drive the avatar to perform corresponding actions to be executed according to the user's answer.
  • the avatar can send the user a question like "What is your favorite winter outdoor sport?" and get the user's reply. If the reply contains "skiing”, the avatar can be driven to do skiing; or, if the reply contains "skating", the avatar can be driven to dance a figure skating dance, etc.
  • the virtual character may prompt the user with an action display control related to the live broadcast theme, and the action display control is associated with at least one action to be executed related to the live broadcast theme; receiving the user’s click instruction on the action display control to display the at least one action to be executed related to the live broadcast theme; receiving the click instruction submitted by the user for the target action to be executed, and driving the virtual character to execute the target action to be executed, wherein the target action to be executed is one of the at least one action to be executed.
  • the embodiment of this specification can drive the avatar to perform certain actions to be executed, including but not limited to dance actions, other actions related to the theme of the live broadcast, etc.
  • an action display control related to the live broadcast theme on the live broadcast interface by displaying an action display control related to the live broadcast theme on the live broadcast interface, and guiding the user to click on the action display control, when it is detected that the user clicks on the action display control, one or at least two actions to be executed related to the live broadcast theme are displayed for the user, and then when it is detected that the user clicks on any one or at least two of the targets to be executed, the virtual character can be driven to perform the action.
  • a clickable icon can be displayed on the live broadcast interface, and a text message similar to "I will also perform professional moves, come and choose” is displayed near the icon to guide the user to click the icon.
  • the user clicks on the icon the user can be shown the clickable controls corresponding to the "skiing action, figure skating action, and short track speed skating action” related to the skiing activity.
  • the virtual live broadcast control method provided by the embodiment of this specification can be applied to any one of the virtual live broadcast scenes of e-commerce, virtual live broadcast of games, virtual live broadcast of education, virtual live broadcast of animation, virtual live broadcast of social networking, virtual live broadcast of events, virtual live broadcast of news information, or a combined live broadcast of at least two live broadcast scenes.
  • the virtual live broadcast control method provided in the embodiment of this specification takes the e-commerce virtual live broadcast scene as an example to describe the specific virtual live broadcast control method in detail.
  • avatars are set to perform information broadcasting of the first type of information and the second type of information related to the live broadcast theme in the live broadcast room, wherein the first type of information has a knowledge attribute, and the second type of information has a transaction attribute, and according to preset broadcasting rules, drive the avatar to broadcast at least one of the first type of information and the second type of information, obtain the pre-generated to-be-broadcast material corresponding to the first type of information, and the The transaction link of the target object associated with the second type of information, when the avatar broadcasts the first type of information, display the material to be broadcast in the live broadcast room, and when the avatar broadcasts the second type of information, display the transaction link in the live broadcast room, wherein, when it is detected that the user clicks on the transaction link, jump from the live broadcast room to the transaction page of the target transaction platform.
  • the avatar can also broadcast the second type of information with knowledge attributes through the avatar to realize the dissemination and popularization of this type of information. Therefore, by broadcasting different types of information related to the subject of the live broadcast, it is beneficial to enhance the interest and interactivity of the live broadcast, and at the same time help to realize the diversity of live broadcast methods, so as to better meet the needs of users for different types of information.
  • FIG. 3 shows a flowchart of a processing process of a virtual live broadcast control method provided by an embodiment of this specification, which specifically includes the following steps.
  • Step 302 setting the avatar to broadcast news information and product information related to winter outdoor athletic activities in the live broadcast room.
  • Step 304 drive the avatar to broadcast at least one piece of news information and product information according to preset broadcast rules.
  • step 306 the video material corresponding to the pre-generated news information and the transaction link of the target product associated with the product information are obtained.
  • step 308 may be performed, or step 316 may be performed.
  • Step 308 when the avatar broadcasts the news information, determine the broadcast sequence of the at least one piece of news information according to the generation time of the at least one piece of news information and historical broadcast records.
  • Step 310 drive the avatar to broadcast at least one piece of news information according to the broadcast sequence.
  • Step 312 adjusting the display ratio of the video material, and adjusting the display position and/or display size of the avatar.
  • Step 314 displaying the avatar and video material in the live broadcast room according to the adjustment result.
  • Step 316 when the avatar broadcasts the commodity information, display the transaction link in the live broadcast room, wherein, when it is detected that the user clicks the transaction link, jump from the live broadcast room to the transaction page of the commodity transaction platform.
  • step 318 may continue to be executed.
  • step 318 the virtual character prompts the user with an action display control related to the winter outdoor athletic activity, and the action display control is associated with at least one action to be executed related to the winter outdoor athletic activity.
  • Step 320 receiving a user's click instruction on the action display control, and displaying at least one action to be executed related to the winter outdoor athletic activity.
  • Step 322 Receive a click instruction submitted by the user for the target action to be executed, and drive the avatar to execute the target action to be executed, wherein the target action to be executed is one of the at least one action to be executed.
  • virtual characters can also be used to broadcast news information with knowledge attributes to realize the dissemination and popularization of this type of information. Therefore, by broadcasting different types of information related to the subject of the live broadcast, it is beneficial to enhance the interest and interactivity of the live broadcast, and at the same time help to realize the diversity of live broadcast methods, so as to better meet the needs of users for different types of information.
  • FIG. 4 shows a schematic structural diagram of a virtual live broadcast control device provided by an embodiment of this specification. As shown in Figure 4, the device includes:
  • the setting module 402 is configured to set the avatar to perform information broadcasting of the first type of information and the second type of information related to the live broadcast theme in the live broadcast room, wherein the first type of information has a knowledge attribute, and the second type of information has a transaction attribute;
  • the driving module 404 is configured to drive the avatar to broadcast at least one of the first type of information and the second type of information according to preset broadcast rules;
  • the obtaining module 406 is configured to obtain the pre-generated material to be broadcast corresponding to the first type of information, and the transaction link of the target object associated with the second type of information;
  • the first display module 408 is configured to display the material to be broadcast in the live broadcast room when the avatar broadcasts the first type of information
  • the second display module 410 is configured to display the transaction link in the live broadcast room when the avatar broadcasts the second type of information, wherein when it is detected that the user clicks on the transaction link, jump from the live broadcast room to the transaction page of the target transaction platform.
  • the driving module 404 is further configured to: drive the avatar to broadcast at least one piece of information of the first type according to preset broadcast rules; drive the avatar to broadcast at least one piece of information of the second type when it is detected that the number of broadcasts of the first type of information meets a first preset number threshold; and drive the avatar to broadcast at least one piece of information of the first type when it is detected that the number of broadcasts of the second type of information meets a second preset number threshold.
  • the first type of information includes news information; correspondingly, the driving module 404 is further configured to: determine the broadcast sequence of at least one piece of news information according to the generation time and historical broadcast records of at least one piece of news information; drive the avatar to broadcast at least one piece of news information according to the broadcast sequence.
  • the driving module 404 is further configured to: drive the avatar to broadcast at least one piece of information of the first type according to preset broadcast rules; when it is detected that the total broadcast duration of the first type of information meets a first preset duration threshold, drive the avatar to broadcast at least one piece of information of the second type;
  • the material to be broadcast includes text material; correspondingly, the first display module 408 is further configured to: when the avatar broadcasts the first type of information, display the text material in the live broadcast room according to a target display effect, and the target display effect includes at least one of the following: display form, font, color, size, lace, and dynamic special effects.
  • the material to be broadcast includes picture material; correspondingly, the first display module 408 is further configured to: when the avatar broadcasts the first type of information, adjust the display ratio of the picture material, and display the picture material in the live broadcast room according to the adjustment result.
  • the material to be broadcast includes video material; correspondingly, the first display module 408 is further configured to: when the avatar broadcasts the first type of information, adjust the display ratio of the video material, and adjust the display position and/or display size of the avatar; display the avatar and the video material in the live broadcast room according to the adjustment result.
  • the virtual live broadcast control device further includes a processing module 412 configured to: acquire topic feedback information submitted by the user in the live broadcast room, and predict the user's interaction intention information based on the topic feedback information; judge whether the interaction intention information matches the type information of the current broadcast; if the interaction intention information does not match the type information of the current broadcast, switch the next broadcast information to another type of information or shorten the broadcast duration of the current broadcast type information.
  • a processing module 412 configured to: acquire topic feedback information submitted by the user in the live broadcast room, and predict the user's interaction intention information based on the topic feedback information; judge whether the interaction intention information matches the type information of the current broadcast; if the interaction intention information does not match the type information of the current broadcast, switch the next broadcast information to another type of information or shorten the broadcast duration of the current broadcast type information.
  • the processing module 412 is further configured to: if the interaction intention information matches the currently broadcast type information, increase the broadcast duration of the currently broadcast type information.
  • the processing module 412 is further configured to: determine the type information currently broadcast in the live broadcast room, so that the first display module 408 and the second display module 410 change the display background of the live broadcast room, the character image of the virtual character, the material to be broadcast in the live broadcast room and/or the display effect of the transaction link according to the type information.
  • the processing module 412 is further configured to: prompt the user with topic interaction information related to the live broadcast topic through the avatar; obtain a plurality of topic feedback information of the user related to the topic interaction information; the driving module 404 is also configured to: based on the plurality of topic feedback information, drive the avatar to perform corresponding actions to be executed.
  • the processing module 412 is further configured to: use the first display module 408 to make the virtual character prompt the user with an action display control related to the live broadcast theme, and the action display control is associated with at least one action to be executed related to the live broadcast theme; receive the user's click instruction on the action display control, and make the first display module 408 display the at least one pending action related to the live broadcast theme; receive the click instruction submitted by the user for the target action to be executed, and make the driving module 404 drive the virtual character to execute the target action to be executed, wherein, The target to-be-executed action is one of the at least one to-be-executed action.
  • FIG. 5 shows a structural block diagram of a computing device 500 provided according to an embodiment of this specification.
  • Components of the computing device 500 include, but are not limited to, a memory 510 and a processor 520 .
  • the processor 520 is connected to the memory 510 through the bus 530, and the database 550 is used for saving data.
  • Computing device 500 also includes an access device 540 that enables computing device 500 to communicate via one or more networks 560 .
  • networks include the Public Switched Telephone Network (PSTN), Local Area Network (LAN), Wide Area Network (WAN), Personal Area Network (PAN), or a combination of communication networks such as the Internet.
  • Access device 540 may include one or more of any type of network interface (e.g., a network interface card (NIC)), wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a World Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, a Near Field Communication (NFC) interface, and the like.
  • NIC network interface card
  • the above-mentioned components of the computing device 500 and other components not shown in FIG. 5 may also be connected to each other, for example, through a bus. It should be understood that the structural block diagram of the computing device shown in FIG. 5 is only for the purpose of illustration, rather than limiting the scope of this description. Those skilled in the art can add or replace other components as needed.
  • Computing device 500 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet computer, personal digital assistant, laptop computer, notebook computer, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smart watch, smart glasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC.
  • a mobile computer or mobile computing device e.g., tablet computer, personal digital assistant, laptop computer, notebook computer, netbook, etc.
  • mobile phone e.g., smartphone
  • wearable computing device e.g., smart watch, smart glasses, etc.
  • stationary computing device such as a desktop computer or PC.
  • Computing device 500 may also be a mobile or stationary server.
  • the processor 520 is configured to execute the following computer-executable instructions.
  • the steps of the above virtual live broadcast control method are implemented.
  • An embodiment of the present specification also provides a computer-readable storage medium, which stores computer-executable instructions, and when the computer-executable instructions are executed by a processor, the steps of the above virtual live broadcast control method are realized.
  • An embodiment of the present specification also provides a computer program, wherein, when the computer program is executed in a computer, the computer is made to execute the steps of the above virtual live broadcast control method.
  • the computer instructions include computer program code, which may be in source code form, object code form, executable file or some intermediate form or the like.
  • the computer-readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a USB flash drive, a removable hard disk, a magnetic disk, an optical disk, a computer memory, a read-only memory (ROM, Read-Only Memory), a random access memory (RAM, Random Access Memory), an electrical carrier signal, a telecommunication signal, and a software distribution medium.
  • ROM Read-Only Memory
  • RAM Random Access Memory
  • the content contained in the computer-readable medium can be appropriately increased or decreased according to the requirements of the legislation and patent practice in the jurisdiction. For example, in some jurisdictions, according to the legislation and patent practice, the computer-readable medium does not include electrical carrier signals and telecommunication signals.

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Abstract

本说明书实施例提供虚拟直播控制方法以及装置，其中所述虚拟直播控制方法包括：设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，根据预设播报规则，驱动虚拟人物播报至少一个第一类型信息和第二类型信息，获取预先生成的第一类型信息对应的待播报素材，以及与第二类型信息关联的目标对象的交易链接，在虚拟人物播报第一类型信息时，在直播间展示待播报素材，在虚拟人物播报第二类型信息时，在直播间展示交易链接，其中，在检测到用户点击交易链接的情况下，从直播间跳转至对象交易平台的交易页面。

Description

虚拟直播控制方法以及装置
本申请要求于2022年01月20日提交中国专利局、申请号为2022100681303、申请名称为“虚拟直播控制方法以及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本说明书实施例涉及计算机技术领域，特别涉及一种虚拟直播控制方法。
背景技术
随着直播平台的兴起，越来越多的用户在直播平台的直播间利用直播的形式推广各种信息，例如，在直播平台带货，在直播平台教学、在直播平台表演等。
为了增强直播的趣味性和互动性，虚拟形象直播作为直播服务中非常重要的一部分，近年来在直播服务中占据着越来越大的比例。
但目前直播平台中直播房间的直播方式固定、单一，无法更好满足用户需求，因此，亟需一种有效的方法以解决此类问题。
发明内容
有鉴于此，本说明书实施例提供了一种虚拟直播控制方法。本说明书一个或者多个实施例同时涉及一种虚拟直播控制装置，一种计算设备，一种计算机可读存储介质以及一种计算机程序，以解决现有技术中存在的技术缺陷。
根据本说明书实施例的第一方面，提供了一种虚拟直播控制方法，包括：
设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性；
根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息；
获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接；
在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材；
在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
根据本说明书实施例的第二方面，提供了一种虚拟直播控制装置，包括：
设置模块，被配置为设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性；
驱动模块，被配置为根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类 型信息和所述第二类型信息；
获取模块，被配置为获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接；
第一展示模块，被配置为在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材；
第二展示模块，被配置为在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
根据本说明书实施例的第三方面，提供了一种计算设备，包括：
存储器和处理器；
所述存储器用于存储计算机可执行指令，所述处理器用于执行所述计算机可执行指令实现任意一项所述虚拟直播控制方法的步骤。
根据本说明书实施例的第四方面，提供了一种计算机可读存储介质，其存储有计算机可执行指令，该指令被处理器执行时实现任意一项所述虚拟直播控制方法的步骤。
根据本说明书实施例的第五方面，提供了一种计算机程序，其中，当所述计算机程序在计算机中执行时，令计算机执行上述虚拟直播控制方法的步骤。
本说明书一个实施例通过设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性，根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息，获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接，在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
本说明书实施中，设置虚拟人物在直播间对某个直播主题的相关信息进行播报的过程中，除通过虚拟人物在直播间播报与直播主题相关的具有交易属性的第一类型信息，以实现对象交易之外，还可通过虚拟人物播报具有知识属性的第二类型信息，以实现该类型信息的传播和普及。因此，通过对直播主题相关的不同类型信息进行播报，有利于增强直播的趣味性和互动性，同时有利于实现直播方式的多样性，从而能够更好满足用户对不同类型信息的需求。
附图说明
图1是本说明书一个实施例提供的一种虚拟直播控制方法的流程图；
图2a是本说明书一个实施例提供的第一种展示效果的示意图；
图2b是本说明书一个实施例提供的第二种展示效果的示意图；
图2c是本说明书一个实施例提供的第三种展示效果的示意图；
图3是本说明书一个实施例提供的一种虚拟直播控制方法的处理过程流程图；
图4是本说明书一个实施例提供的一种虚拟直播控制装置的结构示意图；
图5是本说明书一个实施例提供的一种计算设备的结构框图。
具体实施方式
在下面的描述中阐述了很多具体细节以便于充分理解本说明书。但是本说明书能够以很多不同于在此描述的其它方式来实施，本领域技术人员可以在不违背本说明书内涵的情况下做类似推广，因此本说明书不受下面公开的具体实施的限制。
在本说明书一个或多个实施例中使用的术语是仅仅出于描述特定实施例的目的，而非旨在限制本说明书一个或多个实施例。在本说明书一个或多个实施例和所附权利要求书中所使用的单数形式的“一种”、“所述”和“该”也旨在包括多数形式，除非上下文清楚地表示其他含义。还应当理解，本说明书一个或多个实施例中使用的术语“和/或”是指并包含一个或多个相关联的列出项目的任何或所有可能组合。
应当理解，尽管在本说明书一个或多个实施例中可能采用术语第一、第二等来描述各种信息，但这些信息不应限于这些术语。这些术语仅用来将同一类型的信息彼此区分开。例如，在不脱离本说明书一个或多个实施例范围的情况下，第一也可以被称为第二，类似地，第二也可以被称为第一。取决于语境，如在此所使用的词语“如果”可以被解释成为“在……时”或“当……时”或“响应于确定”。
首先，对本说明书一个或多个实施例涉及的名词术语进行解释。
数字人：一种具有数字化外形的虚拟人物，具有用语言、面部表情和肢体动作表达的能力。
直播间：每个实时直播流的呈现窗口对应一个直播间。直播间在一个服务平台里是唯一的。
虚拟直播间：一种利用数字化驱动技术构建的数字人主播和数字直播间，以仿真人开展直播的交互方式，提供直播内容，也可以理解为直播间中一种特定类型(虚拟人物作为直播间的主播进行直播的类型)的直播房间，例如可以包括但不限于游戏类直播间、影视类直播间、生活类直播间、综合类直播间等等。此处的虚拟直播间可以为任一个直播房间，且该虚拟直播间可包括数字人主播、场景、直播文本等组成要素。
目前市面上在直播间有利用虚拟人物进行商品带货的解决方案，大部分为两种方案：(1)人工编辑剧本，虚拟人物进行播报；(2)利用真人复刻的方式，驱动虚拟人物进行商品带货。其中第一种方案强依赖于人工运营，所有的播报剧本均需要人工编辑，需要极大的运营成本。且该方案无法与直播间的观众进行互动，只是单向的商品播报。第二种方案需要额外的硬件设备来驱动虚拟人物，其形式与真人直播一致，背后均需要一位真人主 播在线直播。
本说明书实施例提供的一种虚拟直播控制方法，设置虚拟人物在直播间对某个直播主题的相关信息进行播报的过程中，除通过虚拟人物在直播间播报与直播主题相关的具有交易属性的第一类型信息，以实现对象交易之外，还可通过虚拟人物播报具有知识属性的第二类型信息，以实现该类型信息的传播和普及。因此，通过对直播主题相关的不同类型信息进行播报，有利于增强直播的趣味性和互动性，同时有利于实现直播方式的多样性，从而能够更好满足用户对不同类型信息的需求。
在本说明书中，提供了一种虚拟直播控制方法，本说明书同时涉及一种虚拟直播控制装置，一种计算设备，一种计算机可读存储介质，以及一种计算机程序，在下面的实施例中逐一进行详细说明。
图1示出了根据本说明书一个实施例提供的一种虚拟直播控制方法的流程图，具体包括以下步骤。
步骤102，设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性。
具体的，直播间通常多是用于进行商品直播或游戏直播，但在出现某种特殊的直播主题的情况下，即可设置直播间的虚拟人物围绕该直播主题进行直播。其中，直播主题即可以是某种中型、中大型或大型活动、赛事或会议等。
与直播主题相关的第一类型信息具有知识属性，例如，该第一类型信息可以是直播主题相关新闻信息、百科信息等非实体对象；与直播主题相关的第二类型信息具有交易属性，例如，该第二类型信息可以是主播主题相关的商品或可交易资源等实体对象。
因此，为保证与直播主题相关的信息的播报全面性、完整性，设置虚拟人物在围绕直播主题进行直播过程中，即可由虚拟人物对该直播主题相关的不同类型信息进行信息播报。
本说明书实施例提供的虚拟直播控制方法，设置虚拟人物进行直播，这样能够保证虚拟人物可全天无间断地直播，不仅能够增加虚拟人物直播的趣味性，还可填补真实人物主播直播的时间空白，能够使得观众在任意时刻都能够观看到直播主题相关的不同类型信息。
步骤104，根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息。
具体的，预设播报规则，即与直播主题相关的不同类型信息的播报规则，例如，该预设播报规则可以是先播报第一类型信息，接着播报第二类型信息，然后播报第三类型信息；或者，还可以是第一类型信息播报时长为10min，第二类型信息的播报时长为15min等。
因此，在设置虚拟人物在直播间执行与直播主题相关的不同类型信息的信息播报的基础上，还可驱动虚拟人物对不同类型信息进行轮播(口播)，例如，播报10min第一类型信息，再播报10min第二类型信息，接着再播报10min第一类型信息，使得第一类型信息和第二类型信息交替播报；或者，播报5条第一类型信息，再播报5条第二类型信息，接 着再播报5条第一类型信息等。
具体实施时，根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息，包括：按照预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息；在检测到所述第一类型信息的播报数量满足第一预设数量阈值的情况下，驱动所述虚拟人物播报至少一个所述第二类型信息；在检测到所述第二类型信息的播报数量满足第二预设数量阈值的情况下，返回执行所述驱动所述虚拟人物播报至少一个所述第一类型信息的步骤。
具体的，若预设播报规则为：播报的第一类型信息的数量满足第一预设数量阈值的情况下，开始播报第二类型信息，播报的第二类型信息的数量满足第二预设数量阈值的情况下，开始播报第一类型信息，则可通过确定当前播报的类型信息的数量是否满足预设数量阈值的方式，确定是否继续播报当前类型信息，还是改为播报其他类型信息。
其中，第一预设数量阈值和第二预设数量阈值可以相等，也可以不相等，第一预设数量阈值和第二预设数量阈值的具体数值可根据实际需求确定，在此不做限制。
例如，第一预设数量阈值和第二预设数量阈值均设为5，当前对第一类型信息进行播报，则可在播报过程中，确定第一类型信息的播报数量是否达到5条，若是，则开始播报第二类型信息，同样的，播报过程中，可确定第二类型信息的播报数量是否达到5条，若是，则接着再播报第一类型信息，以此类推。
进一步的，第一类型信息包括新闻信息；相应的，驱动虚拟人物播报至少一个第一类型信息，具体可通过以下方式实现：根据至少一个所述新闻信息的生成时间以及历史播报记录确定至少一个所述新闻信息的播报顺序；驱动所述虚拟人物按照所述播报顺序播报至少一个所述新闻信息。
具体的，第一类型信息具有知识属性，在第一类型信息为新闻信息的情况下，由于新闻信息具有时效性，因此，在新闻信息的播报过程中，对于获取到的待播报新闻，则可根据不同待播报新闻信息的生成时间确定各待播报新闻信息的播报顺序，通常情况下，待播报新闻信息生成时间越晚，可越优先播报，待播报新闻信息生成时间越早，可越靠后播报。确定至少一个新闻信息的播报顺序后，则可驱动虚拟人物按照该播报顺序播报至少一个所述新闻信息。
实际应用中，除根据新闻信息的生成时间确定各待播报新闻信息的播报顺序外，还可结合新闻信息的生成时间及其历史播报记录确定不同待播报新闻信息的播报顺序。通常情况下，若两则待播报新闻的生成时间相同，则若其中一则新闻已进行了播报，那么本轮播报过程中，另一则新闻即可在该则新闻之前进行播报。
另外，除根据新闻信息的生成时间和历史播报记录确定不同待播报新闻信息的播报顺序之外，还可结合待播报新闻信息的类别确定，以保证本轮播报的新闻信息的类别多样性。
具体实施时，根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息 和所述第二类型信息，还可通过以下方式实现：按照预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息；在检测到所述第一类型信息的播报总时长满足第一预设时长阈值的情况下，驱动所述虚拟人物播报至少一个所述第二类型信息；在检测到所述第二类型信息的播报总时长满足第二预设数量阈值的情况下，返回执行所述驱动所述虚拟人物播报至少一个所述第一类型信息。
具体的，若预设播报规则为：播报的第一类型信息的播报总时长满足第一预设时长阈值的情况下，开始播报第二类型信息，播报的第二类型信息的播报总时长满足第二预设时长阈值的情况下，开始播报第一类型信息，则可通过确定当前播报的类型信息的播报总时长是否满足预设时长阈值的方式，确定是否继续播报当前类型信息，还是改为播报其他类型信息。
其中，第一预设时长阈值和第二预设时长阈值可以相等，也可以不相等，第一预设时长阈值和第二预设时长阈值的具体数值可根据实际需求确定，在此不做限制。
例如，第一预设时长阈值和第二预设时长阈值均设为10min，当前对第一类型信息进行播报，则可在播报过程中，确定第一类型信息的播报总时长是否达到10min，若是，则开始播报第二类型信息，同样的，播报过程中，可确定第二类型信息的播报总时长是否达到10min，若是，则接着再播报第一类型信息，以此类推。
本说明书实施例通过驱动虚拟人物对不同类型信息进行交易播报，有利于保证直播间内，虚拟人物对直播主题的播报信息的多样性、全面性以及完整性。
步骤106，获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接。
具体的，第一类型信息具有知识属性，且第一类型信息可以是新闻信息、百科信息等非实体信息，因此，在驱动虚拟人物播报第一类型信息，具体即可以是驱动虚拟人物通过口播(口述)的方式对第一类型信息进行播报。
实际应用中，为保证用户(观看直播的用户)能够基于直播间对第一类型信息的播报结果，更加清晰准确地了解第一类型信息的详细内容，可在虚拟人物口播第一类型信息的同时，通过直播间的界面为用户展示第一类型信息对应的待播报素材，而待播报素材则可以以文字、图片或视频的方式展示给用户。
同样的，第二类型信息具有交易属性，且第二类型信息可以是商品或可交易资源等实体信息，因此，在驱动虚拟人物播报第二类型信息，具体即可以是驱动虚拟人物通过口播(口述)的方式对第二类型信息进行播报。
实际应用中，为保证第二类型信息的转化率，即为提高第二类型信息的交易量，可在虚拟人物口播第二类型信息的同时，通过直播间的界面为用户展示第二类型信息关联的目标对象的交易链接，以引导用户点击交易链接并进行交易。
因此，在驱动虚拟人物播报第一类型信息和第二类型信息时，可先获取预先生成的第 一类型信息对应的待播报素材，以及与第二类型信息关联的目标对象的交易链接，以用于后续播报对应类型信息时，为用户展示对应的待播报素材或交易链接。
步骤108，在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材。
具体的，如前所述，第一类型信息具有知识属性，且第一类型信息可以是新闻信息、百科信息等非实体信息，因此，在驱动虚拟人物播报第一类型信息的同时，可通过直播间的界面为用户展示第一类型信息对应的待播报素材。
具体实施时，待播报素材包括文本素材；相应的，在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，具体即可在所述虚拟人物播报所述第一类型信息时，按照目标展示效果在所述直播间展示所述文本素材，目标展示效果包括至少以下一者：展示形态、字体、颜色、大小、花边、动态特效。
具体的，在待播报素材为文本素材的情况下，驱动虚拟人物播报第一类型信息的过程中，按照目标展示效果在直播间展示该文本素材。
实际应用中，文本素材即可以是文字；目标展示效果，包括但不限于展示形态、字体、颜色、大小、花边、动态特效等，或者还可以是在气泡中展示文字，或在爱心中展示文字等，具体可根据实际需求确定，在此不做限制。
本说明书实施例提供的第一种展示效果的示意图如图2a所示，虚拟人物播报第一类型信息时，可在虚拟人物的左上方，通过气泡的效果展示与第一类型信息对应的文字。
具体实施时，待播报素材包括图片素材；相应的，在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，具体即可在所述虚拟人物播报所述第一类型信息时，调整所述图片素材的展示比例，并按照调整结果在所述直播间展示所述图片素材。
具体的，在待播报素材为图片素材的情况下，驱动虚拟人物播报第一类型信息的过程中，可同时在直播间展示该图片素材。
实际应用中，可根据实际需求调整图片素材的展示比例，例如，图片素材的展示比例可以是3：4、4：3、16：9、1：1等。
本说明书实施例提供的第二种展示效果的示意图如图2b所示，虚拟人物播报第一类型信息时，可在虚拟人物的前方，按照目标展示比例展示图片素材，同时可在图片素材下方展示信息标题。
另外，待播报素材包括视频素材；相应的，在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，具体即可在所述虚拟人物播报所述第一类型信息时，调整所述视频素材的展示比例，以及调整所述虚拟人物的展示位置和/或展示大小；按照调整结果在所述直播间展示所述虚拟人物及所述视频素材。
具体的，在待播报素材为视频素材的情况下，驱动虚拟人物播报第一类型信息的过程 中，可同时在直播间展示该视频素材。
实际应用中，可根据实际需求调整视频素材的展示比例，例如，视频素材的展示比例可以是3：4、4：3、16：9、9：16、1：1等。
除调整视频素材的展示比例外，为避免虚拟人物对视频素材造成遮挡，还可调整虚拟人物的展示大小，或者还可调整虚拟人物在直播间的直播界面的展示位置。
本说明书实施例提供的第三种展示效果的示意图如图2c所示，虚拟人物播报第一类型信息时，可在直播界面的相应区域，按照目标展示比例展示图片素材，并对应调整虚拟人物的展示大小以及展示位置，使得虚拟人物在直播界面的右下角展示。
综上，新闻素材的展示方式分为3种：纯文本、图片+文本、视频+文本。纯文本新闻由虚拟人物口播，同时在虚拟人物右侧展示相应的字幕；图文新闻由虚拟人物口播文本，同时在直播界面展示图片以及相应的新闻标题；视频+文本新闻由虚拟人物口播文本，文本播报结束后，虚拟人物引导用户观看视频，此时进入沉浸模式，虚拟人物缩小到界面右下角，全屏幕沉浸式播放视频，通过不同展示方式展示新闻信息，有利于增强直播的趣味性，从而提高用户的观看体验。
步骤110，在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
具体的，如前所述，第二类型信息具有交易属性，且第二类型信息可以是商品或可交易资源等实体信息，因此，在驱动虚拟人物播报第二类型信息，具体即可以是驱动虚拟人物通过口播(口述)的方式对第二类型信息进行播报。
实际应用中，为保证第二类型信息的转化率，即为提高第二类型信息的交易量，可在虚拟人物口播第二类型信息的同时，通过直播间的界面为用户展示第二类型信息关联的目标对象的交易链接，以引导用户点击交易链接。在检测到用户点击交易链接的情况下，从直播间跳转至对象交易平台的交易页面，以引导用户进行交易。
具体实施时，还可获取用户在所述直播间提交的主题反馈信息，并基于所述主题反馈信息预测所述用户的交互意图信息；判断所述交互意图信息是否与当前播报的类型信息匹配；若所述交互意图信息与所述当前播报的类型信息不匹配，切换下一播报信息到另一类型信息或缩短所述当前播报的类型信息的播报时长；若所述交互意图信息与所述当前播报的类型信息相匹配，增加所述当前播报的类型信息的播报时长。
具体的，通过在直播间进行直播的方式，为用户播报第一类型信息和第二类型信息的过程中，用户可在直播间提交主题反馈信息，该主题反馈信息即可以是用户发送的评论信息，包括但不限于文字、表情、图像等。
获取到用户的主题反馈信息后，可根据主题反馈信息确定用户的交互意图信息，以根据交互意图信息调整不同类型信息的播报规则，其中，该交互意图信息可用于表征用户想 要了解或观看的内容。
其中，第一类型信息具有知识属性，第二类型信息具有交易属性，由于对交易属性的第二类型信息进行播报的直播间较为常见，假设在确定当前播报的类型信息为第二类型信息的情况下，若确定交互意图信息与第二类型信息不匹配，即用户想要了解的内容是知识属性的内容而非交易属性的内容，这种情况下即可转为播报第一类型信息或是缩短第二类型信息的播报时长。或者，在确定当前播报的类型信息为第一类型信息的情况下，若确定交互意图信息与第一类型信息匹配，即用户想要了解的内容为知识属性的内容，这种情况下，即可增加第一类型信息的播报时长。
本说明书实施例可根据用户的反馈改变直播间内不同类型信息的播报规则，有利于提高播报内容的自由度，从而提高用户的交互体验。
具体实施时，可确定所述直播间当前播报的类型信息，并根据所述类型信息更换所述直播间的展示背景、所述虚拟人物的人物形象、所述直播间的待播报素材和/或所述交易链接的展示效果。
具体的，驱动虚拟人物在直播间对某个直播主题的不同类型信息进行播报的过程中，可以实时切换直播间的展示背景、虚拟人物的任务形象、直播间的待播报素材和/或交易链接的展示效果，以使得直播间的背景、虚拟人物形象和/或待播报素材以及交易链接的展示效果与不同类型信息相匹配。
以本说明书实施例提供的虚拟直播控制方法应用于电商虚拟直播场景为例，若直播主题为滑雪竞技活动，则第一类型信息即可以是滑雪活动的新闻、赛事、百科等信息；第二类型信息即可以是滑雪服、滑雪板等商品信息。
由于虚拟人物对第一类型信息和第二类型信息进行轮播，因此，在播报第一类型信息时，即可以将滑雪活动的新闻、赛事、百科等信息作为直播间的背景，对于虚拟人物的人物服装，即可以为日常的普通穿搭，虚拟人物的发型颜色，即可以为日常的黑色或深棕色；另外，在展示第一类型信息的待播报素材时，即可以按照目标展示效果进行展示。
而在转为播报第二类型信息时，即可以将直播间的背景更换为滑雪场地的地图，对于虚拟人物的人物服装，即可以更换为滑雪服，虚拟人物的发型颜色，即可以更换为与滑雪服的颜色相搭配的颜色等。
具体实施时，可通过所述虚拟人物向用户提示与所述直播主题相关的主题交互信息；获取所述用户的与所述主题交互信息相关的多个主题反馈信息；基于所述多个主题反馈信息，驱动所述虚拟人物执行对应的待执行动作。
具体的，主题交互信息包括但不限于问题或观点等，而主体反馈信息，即可以是用户基于主题交互信息提交的反馈信息，具体可以是用户基于主题交互信息发送的评论信息，包括但不限于文字、表情、图像等。
待执行动作，即虚拟人物可执行的动作，包括但不限于舞蹈动作、与直播主题相关的 其他动作等。
为加强虚拟人物与用户之间的互动，可驱动虚拟人物向用户发送与直播主题相关的问题，并引导用户对该问题进行答复，然后根据用户的答复，驱动虚拟人物做出对应的待执行动作。
沿用上例，虚拟人物可以向用户发送“大家喜欢的冬季户外运动是什么？”这类的问题，并获取用户的回复内容，如果回复内容包含“滑雪”，则可驱动虚拟人物做出滑雪的动作；或者，若回复内容包含“滑冰”，那么可以驱动虚拟人物跳一段花样滑冰的舞蹈动作等等。
进一步的，可通过所述虚拟人物向用户提示与所述直播主题相关的动作展示控件，所述动作展示控件与所述直播主题相关的至少一个待执行动作关联；接收所述用户针对动作展示控件的点击指令，展示与所述直播主题相关的所述至少一个待执行动作；接收所述用户针对目标待执行动作提交的点击指令，并驱动所述虚拟人物执行所述目标待执行动作，其中，所述目标待执行动作为所述至少一个待执行动作之一。
具体的，为加强虚拟人物与用户之间的互动，以增加直播间的趣味性，从而提高用户观看直播的兴趣，本说明书实施例可驱动虚拟人物做出一定的待执行动作，包括但不限于舞蹈动作、与直播主题相关的其他动作等。
其中，可通过在直播界面展示与所述直播主题相关的动作展示控件，并引导用户点击该动作展示控件，在检测到用户点击该动作展示控件的情况下，为用户展示与直播主题相关的一个或至少两个待执行动作，然后在检测到用户点击其中的任意一个或至少两个目标待执行动作的情况下，即可驱动虚拟人物做出该动作。
沿用上例，可在直播界面展示一个可点击图标，并在该图标附近展示类似于“我还会表演专业动作哦，快来选一选”的文字信息，以引导用户点击图标，在用户点击该图标的情况下，即可为用户展示滑雪竞技活动性相关的“滑雪动作、花样滑冰动作、短道速滑动作”等待执行动作对应的可点击控件，在检测到用户点击“越野滑雪”对应的可点击控件的情况下，即可驱动虚拟人物做出“越野滑雪”的动作。
需要说明的是，本说明书实施例提供的虚拟直播控制方法可应用于电商虚拟直播场景、游戏虚拟直播场景、教育虚拟直播场景、动漫虚拟直播场景、社交虚拟直播场景、赛事活动虚拟直播场景、新闻信息虚拟直播场景中的任意一种直播场景或至少两种直播场景的组合直播等。为了便于理解，本说明书实施例提供的虚拟直播控制方法以电商虚拟直播场景为例，对具体的虚拟直播控制方法进行详细描述。
本说明书一个实施例通过设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性，根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息，获取预先生成的所述第一类型信息对应的待播报素材，以及与所述 第二类型信息关联的目标对象的交易链接，在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
本说明书实施中，设置虚拟人物在直播间对某个直播主题的相关信息进行播报的过程中，除通过虚拟人物在直播间播报与直播主题相关的具有交易属性的第一类型信息，以实现对象交易之外，还可通过虚拟人物播报具有知识属性的第二类型信息，以实现该类型信息的传播和普及。因此，通过对直播主题相关的不同类型信息进行播报，有利于增强直播的趣味性和互动性，同时有利于实现直播方式的多样性，从而能够更好满足用户对不同类型信息的需求。
下述结合附图3，以本说明书提供的虚拟直播控制方法在冬季户外竞技活动场景的应用为例，对所述虚拟直播控制方法进行进一步说明。其中，图3示出了本说明书一个实施例提供的一种虚拟直播控制方法的处理过程流程图，具体包括以下步骤。
步骤302，设置虚拟人物在直播间执行与冬季户外竞技活动相关的新闻信息和商品信息的信息播报。
步骤304，根据预设播报规则，驱动虚拟人物播报至少一个新闻信息和商品信息。
步骤306，获取预先生成的新闻信息对应的视频素材，以及与商品信息关联的目标商品的交易链接。
步骤306执行之后，可执行步骤308，或可执行步骤316。
步骤308，在虚拟人物播报新闻信息时，根据至少一个新闻信息的生成时间以及历史播报记录确定至少一个新闻信息的播报顺序。
步骤310，驱动虚拟人物按照播报顺序播报至少一个新闻信息。
步骤312，调整视频素材的展示比例，以及，调整虚拟人物的展示位置和/或展示大小。
步骤314，按照调整结果在直播间展示虚拟人物及视频素材。
步骤316，在虚拟人物播报商品信息时，在直播间展示交易链接，其中，在检测到用户点击交易链接的情况下，从直播间跳转至商品交易平台的交易页面。
步骤314或步骤316执行之后，可继续执行步骤318。
步骤318，通过虚拟人物向用户提示与冬季户外竞技活动相关的动作展示控件，所述动作展示控件与冬季户外竞技活动相关的至少一个待执行动作关联。
步骤320，接收用户针对动作展示控件的点击指令，展示与冬季户外竞技活动相关的至少一个待执行动作。
步骤322，接收用户针对目标待执行动作提交的点击指令，并驱动虚拟人物执行目标待执行动作，其中，目标待执行动作为至少一个待执行动作之一。
本说明书实施中，设置虚拟人物在直播间对冬季户外竞技活动这一直播主题的相关信息进行播报的过程中，除通过虚拟人物在直播间播报与冬季户外竞技活动相关的具有交易属性的商品信息，以实现商品交易之外，还可通过虚拟人物播报具有知识属性的新闻信息，以实现该类型信息的传播和普及。因此，通过对直播主题相关的不同类型信息进行播报，有利于增强直播的趣味性和互动性，同时有利于实现直播方式的多样性，从而能够更好满足用户对不同类型信息的需求。
与上述方法实施例相对应，本说明书还提供了虚拟直播控制装置实施例，图4示出了本说明书一个实施例提供的一种虚拟直播控制装置的结构示意图。如图4所示，该装置包括：
设置模块402，被配置为设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性；
驱动模块404，被配置为根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息；
获取模块406，被配置为获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接；
第一展示模块408，被配置为在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材；
第二展示模块410，被配置为在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
可选地，所述驱动模块404还被配置为：按照预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息；在检测到所述第一类型信息的播报数量满足第一预设数量阈值的情况下，驱动所述虚拟人物播报至少一个所述第二类型信息；在检测到所述第二类型信息的播报数量满足第二预设数量阈值的情况下，驱动所述虚拟人物播报至少一个所述第一类型信息。
可选地，所述第一类型信息包括新闻信息；相应的，所述驱动模块404还被配置为：根据至少一个所述新闻信息的生成时间以及历史播报记录确定至少一个所述新闻信息的播报顺序；驱动所述虚拟人物按照所述播报顺序播报至少一个所述新闻信息。
可选地，所述驱动模块404还被配置为：按照预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息；在检测到所述第一类型信息的播报总时长满足第一预设时长阈值的情况下，驱动所述虚拟人物播报至少一个所述第二类型信息；在检测到所述第二类型信息的播报总时长满足第二预设数量阈值的情况下，返回执行所述驱动所述虚拟人物播报至少一个所述第一类型信息的步骤。
可选地，所述待播报素材包括文本素材；相应的，所述第一展示模块408还被配置为：在所述虚拟人物播报所述第一类型信息时，按照目标展示效果在所述直播间展示所述文本素材，所述目标展示效果包括至少以下一者：展示形态、字体、颜色、大小、花边、动态特效。
可选地，所述待播报素材包括图片素材；相应的，所述第一展示模块408还被配置为：在所述虚拟人物播报所述第一类型信息时，调整所述图片素材的展示比例，并按照调整结果在所述直播间展示所述图片素材。
可选地，所述待播报素材包括视频素材；相应的，所述第一展示模块408还被配置为：在所述虚拟人物播报所述第一类型信息时，调整所述视频素材的展示比例，以及，调整所述虚拟人物的展示位置和/或展示大小；按照调整结果在所述直播间展示所述虚拟人物及所述视频素材。
可选地，所述虚拟直播控制装置，还包括处理模块412，被配置为：获取用户在所述直播间提交的主题反馈信息，并基于所述主题反馈信息预测所述用户的交互意图信息；判断所述交互意图信息是否与当前播报的类型信息匹配；若所述交互意图信息与所述当前播报的类型信息不匹配，切换下一播报信息到另一类型信息或缩短所述当前播报的类型信息的播报时长。
可选地，所述处理模块412还被配置为：若所述交互意图信息与所述当前播报的类型信息相匹配，增加所述当前播报的类型信息的播报时长。
可选地，所述处理模块412还被配置为：确定所述直播间当前播报的类型信息，使第一展示模块408和第二展示模块410根据所述类型信息更换所述直播间的展示背景、所述虚拟人物的人物形象、所述直播间的待播报素材和/或所述交易链接的展示效果。
可选地，处理模块412还被配置为：通过所述虚拟人物向用户提示与所述直播主题相关的主题交互信息；获取所述用户的与所述主题交互信息相关的多个主题反馈信息；驱动模块404还被配置为：基于所述多个主题反馈信息，驱动所述虚拟人物执行对应的待执行动作。
可选地，所述处理模块412还被配置为：通过所述第一展示模块408使所述虚拟人物向用户提示与所述直播主题相关的动作展示控件，所述动作展示控件与所述直播主题相关的至少一个待执行动作关联；接收所述用户针对动作展示控件的点击指令，使所述第一展示模块408展示与所述直播主题相关的所述至少一个待执行动作；接收所述用户针对目标待执行动作提交的点击指令，使驱动模块404驱动所述虚拟人物执行所述目标待执行动作，其中，所述目标待执行动作为所述至少一个待执行动作之一。
上述为本实施例的一种虚拟直播控制装置的示意性方案。需要说明的是，该虚拟直播控制装置的技术方案与上述的虚拟直播控制法的技术方案属于同一构思，虚拟直播控制装置的技术方案未详细描述的细节内容，均可以参见上述虚拟直播控制方法的技术方案的描 述。
图5示出了根据本说明书一个实施例提供的一种计算设备500的结构框图。该计算设备500的部件包括但不限于存储器510和处理器520。处理器520与存储器510通过总线530相连接，数据库550用于保存数据。
计算设备500还包括接入设备540，接入设备540使得计算设备500能够经由一个或多个网络560通信。这些网络的示例包括公用交换电话网(PSTN)、局域网(LAN)、广域网(WAN)、个域网(PAN)或诸如因特网的通信网络的组合。接入设备540可以包括有线或无线的任何类型的网络接口(例如，网络接口卡(NIC))中的一个或多个，诸如IEEE802.11无线局域网(WLAN)无线接口、全球微波互联接入(Wi-MAX)接口、以太网接口、通用串行总线(USB)接口、蜂窝网络接口、蓝牙接口、近场通信(NFC)接口，等等。
在本说明书的一个实施例中，计算设备500的上述部件以及图5中未示出的其他部件也可以彼此相连接，例如通过总线。应当理解，图5所示的计算设备结构框图仅仅是出于示例的目的，而不是对本说明书范围的限制。本领域技术人员可以根据需要，增添或替换其他部件。
计算设备500可以是任何类型的静止或移动计算设备，包括移动计算机或移动计算设备(例如，平板计算机、个人数字助理、膝上型计算机、笔记本计算机、上网本等)、移动电话(例如，智能手机)、可佩戴的计算设备(例如，智能手表、智能眼镜等)或其他类型的移动设备，或者诸如台式计算机或PC的静止计算设备。计算设备500还可以是移动式或静止式的服务器。
其中，处理器520用于执行如下计算机可执行指令，该计算机可执行指令被处理器执行时实现上述虚拟直播控制方法的步骤。
上述为本实施例的一种计算设备的示意性方案。需要说明的是，该计算设备的技术方案与上述的虚拟直播控制方法的技术方案属于同一构思，计算设备的技术方案未详细描述的细节内容，均可以参见上述虚拟直播控制方法的技术方案的描述。
本说明书一实施例还提供一种计算机可读存储介质，其存储有计算机可执行指令，该计算机可执行指令被处理器执行时实现上述虚拟直播控制方法的步骤。
上述为本实施例的一种计算机可读存储介质的示意性方案。需要说明的是，该存储介质的技术方案与上述的虚拟直播控制方法的技术方案属于同一构思，存储介质的技术方案未详细描述的细节内容，均可以参见上述虚拟直播控制方法的技术方案的描述。
本说明书一实施例还提供一种计算机程序，其中，当所述计算机程序在计算机中执行时，令计算机执行上述虚拟直播控制方法的步骤。
上述为本实施例的一种计算机程序的示意性方案。需要说明的是，该计算机程序的技术方案与上述的虚拟直播控制方法的技术方案属于同一构思，计算机程序的技术方案未详 细描述的细节内容，均可以参见上述虚拟直播控制方法的技术方案的描述。
上述对本说明书特定实施例进行了描述。其它实施例在所附权利要求书的范围内。在一些情况下，在权利要求书中记载的动作或步骤可以按照不同于实施例中的顺序来执行并且仍然可以实现期望的结果。另外，在附图中描绘的过程不一定要求示出的特定顺序或者连续顺序才能实现期望的结果。在某些实施方式中，多任务处理和并行处理也是可以的或者可能是有利的。
所述计算机指令包括计算机程序代码，所述计算机程序代码可以为源代码形式、对象代码形式、可执行文件或某些中间形式等。所述计算机可读介质可以包括：能够携带所述计算机程序代码的任何实体或装置、记录介质、U盘、移动硬盘、磁碟、光盘、计算机存储器、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、电载波信号、电信信号以及软件分发介质等。需要说明的是，所述计算机可读介质包含的内容可以根据司法管辖区内立法和专利实践的要求进行适当的增减，例如在某些司法管辖区，根据立法和专利实践，计算机可读介质不包括电载波信号和电信信号。
需要说明的是，对于前述的各方法实施例，为了简便描述，故将其都表述为一系列的动作组合，但是本领域技术人员应该知悉，本说明书实施例并不受所描述的动作顺序的限制，因为依据本说明书实施例，某些步骤可以采用其它顺序或者同时进行。其次，本领域技术人员也应该知悉，说明书中所描述的实施例均属于优选实施例，所涉及的动作和模块并不一定都是本说明书实施例所必须的。
在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详述的部分，可以参见其它实施例的相关描述。
以上公开的本说明书优选实施例只是用于帮助阐述本说明书。可选实施例并没有详尽叙述所有的细节，也不限制该发明仅为所述的具体实施方式。显然，根据本说明书实施例的内容，可作很多的修改和变化。本说明书选取并具体描述这些实施例，是为了更好地解释本说明书实施例的原理和实际应用，从而使所属技术领域技术人员能很好地理解和利用本说明书。本说明书仅受权利要求书及其全部范围和等效物的限制。

Claims (15)

  1. 一种虚拟直播控制方法，包括：
    设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性；
    根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息；
    获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接；
    在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材；
    在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
  2. 根据权利要求1所述的虚拟直播控制方法，所述根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息，包括：
    按照预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息；
    在检测到所述第一类型信息的播报数量满足第一预设数量阈值的情况下，驱动所述虚拟人物播报至少一个所述第二类型信息；
    在检测到所述第二类型信息的播报数量满足第二预设数量阈值的情况下，返回执行所述驱动所述虚拟人物播报至少一个所述第一类型信息的步骤。
  3. 根据权利要求2所述的虚拟直播控制方法，所述第一类型信息包括新闻信息；
    相应的，所述驱动所述虚拟人物播报至少一个所述第一类型信息，包括：
    根据至少一个所述新闻信息的生成时间以及历史播报记录确定至少一个所述新闻信息的播报顺序；
    驱动所述虚拟人物按照所述播报顺序播报至少一个所述新闻信息。
  4. 根据权利要求1所述的虚拟直播控制方法，所述根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息，包括：
    按照预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息；
    在检测到所述第一类型信息的播报总时长满足第一预设时长阈值的情况下，驱动所述虚拟人物播报至少一个所述第二类型信息；
    在检测到所述第二类型信息的播报总时长满足第二预设数量阈值的情况下，返回执行所述驱动所述虚拟人物播报至少一个所述第一类型信息的步骤。
  5. 根据权利要求1所述的虚拟直播控制方法，所述待播报素材包括文本素材；
    相应的，所述在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播 报素材，包括：
    在所述虚拟人物播报所述第一类型信息时，按照目标展示效果在所述直播间展示所述文本素材，所述目标展示效果包括至少以下一者：展示形态、字体、颜色、大小、花边、动态特效。
  6. 根据权利要求1或5所述的虚拟直播控制方法，所述待播报素材包括图片素材；
    相应的，所述在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，包括：
    在所述虚拟人物播报所述第一类型信息时，调整所述图片素材的展示比例，并按照调整结果在所述直播间展示所述图片素材。
  7. 根据权利要求1或5所述的虚拟直播控制方法，所述待播报素材包括视频素材；
    相应的，所述在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材，包括：
    在所述虚拟人物播报所述第一类型信息时，调整所述视频素材的展示比例，以及，调整所述虚拟人物的展示位置和/或展示大小；
    按照调整结果在所述直播间展示所述虚拟人物及所述视频素材。
  8. 根据权利要求1所述的虚拟直播控制方法，还包括：
    获取用户在所述直播间提交的主题反馈信息，并基于所述主题反馈信息预测所述用户的交互意图信息；
    判断所述交互意图信息是否与当前播报的类型信息匹配；
    若所述交互意图信息与所述当前播报的类型信息不匹配，切换下一播报信息到另一类型信息或缩短所述当前播报的类型信息的播报时长。
  9. 根据权利要求8所述的虚拟直播控制方法，还包括：
    若所述交互意图信息与所述当前播报的类型信息相匹配，增加所述当前播报的类型信息的播报时长。
  10. 根据权利要求1所述的虚拟直播控制方法，还包括：
    确定所述直播间当前播报的类型信息，并根据所述类型信息更换所述直播间的展示背景、所述虚拟人物的人物形象、所述直播间的待播报素材和/或所述交易链接的展示效果。
  11. 根据权利要求1所述的虚拟直播控制方法，还包括：
    通过所述虚拟人物向用户提示与所述直播主题相关的主题交互信息；
    获取所述用户的与所述主题交互信息相关的多个主题反馈信息；
    基于所述多个主题反馈信息，驱动所述虚拟人物执行对应的待执行动作。
  12. 根据权利要求11所述的虚拟直播控制方法，还包括：
    通过所述虚拟人物向用户提示与所述直播主题相关的动作展示控件，所述动作展示控件与所述直播主题相关的至少一个待执行动作关联；
    接收所述用户针对动作展示控件的点击指令，展示与所述直播主题相关的所述至少一个待执行动作；
    接收所述用户针对目标待执行动作提交的点击指令，并驱动所述虚拟人物执行所述目标待执行动作，其中，所述目标待执行动作为所述至少一个待执行动作之一。
  13. 一种虚拟直播控制装置，包括：
    设置模块，被配置为设置虚拟人物在直播间执行与直播主题相关的第一类型信息和第二类型信息的信息播报，其中，所述第一类型信息具有知识属性，所述第二类型信息具有交易属性；
    驱动模块，被配置为根据预设播报规则，驱动所述虚拟人物播报至少一个所述第一类型信息和所述第二类型信息；
    获取模块，被配置为获取预先生成的所述第一类型信息对应的待播报素材，以及与所述第二类型信息关联的目标对象的交易链接；
    第一展示模块，被配置为在所述虚拟人物播报所述第一类型信息时，在所述直播间展示所述待播报素材；
    第二展示模块，被配置为在所述虚拟人物播报所述第二类型信息时，在所述直播间展示所述交易链接，其中，在检测到用户点击所述交易链接的情况下，从所述直播间跳转至对象交易平台的交易页面。
  14. 一种计算设备，包括：
    存储器和处理器；
    所述存储器用于存储计算机可执行指令，所述处理器用于执行所述计算机可执行指令，该计算机可执行指令被处理器执行时实现权利要求1至12任意一项所述虚拟直播控制方法的步骤。
  15. 一种计算机可读存储介质，其存储有计算机可执行指令，该计算机可执行指令被处理器执行时实现权利要求1至12任意一项所述虚拟直播控制方法的步骤。
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