WO2022186410A1

WO2022186410A1 - Method for providing reward to user in non-reward type advertisement

Info

Publication number: WO2022186410A1
Application number: PCT/KR2021/002899
Authority: WO
Inventors: 최원혁
Original assignee: 주식회사 아바티
Priority date: 2021-03-03
Filing date: 2021-03-09
Publication date: 2022-09-09
Also published as: TW202236190A; KR102322325B1

Abstract

Disclosed is a method for providing a reward to a user terminal device in which an application for displaying an advertisement is installed. A method for providing a reward according to an embodiment of the present invention comprises the steps of: displaying an advertisement received from an advertisement server and, when an input for selection of the advertisement is received, providing a reward ticket usable for application of a reward payment; when a request to use the reward ticket is received, determining the size of a reward to be paid to a user in a random manner; and changing at least one of the size of each of a plurality of selectable rewards, the probability of selecting at least one reward size among the plurality of reward sizes, and the size of the total rewards provided to all users who have viewed the advertisement.

Description

How to reward users in non-rewarded ads

The present invention relates to a method of providing a reward to a user in a non-reward-type advertisement in the non-reward type advertisement, and more particularly, a non-reward type that can determine the size of a reward provided to a user who has viewed an advertisement in consideration of an advertisement unit price that varies in real time It relates to a method of providing a reward to a user in an advertisement.

Modern people are exposed to advertisements through various media. Whether you are watching TV, listening to the radio, or surfing the web, you are exposed to various advertisements regardless of your will. Recently, as the spread of smart devices increases, the number of advertisements provided to users of smart devices through such smart devices increases, so that the frequency of exposure to advertisements by users is increasing.

In particular, a web or mobile-based advertisement providing method through a smart device is gaining popularity. In this web or mobile-based advertisement providing method, a reward is often provided to the user according to the advertisement viewing, so that the user receives the reward. In order to receive advertisements, advertisements are actively viewed, and advertisers can maximize advertisement effects as users more actively watch advertisements, thereby efficiently providing advertisements to both advertisers and users.

For advertisements that provide rewards to users who watch advertisements, the rewards provided to users who consume advertisements should be set lower than the unit price of advertisements. Rewards provided to users in the web or mobile-based advertisement market that responds sensitively to the external environment There was a problem in that there may be cases where the price is set higher than the advertising unit price.

In particular, when the rewards provided to users who have consumed advertisements are determined in a random manner, there has been a concern that such a problem is more likely to occur.

Accordingly, there is a need for a new type of reward-type advertisement providing method that can rationally determine the reward provided to the user who consumes the advertisement in the advertisement that pays the user a reward.

The present invention has been derived to solve the above problems, and an object of the present invention is to determine the optimal reward provided to the user in consideration of the real-time changing web or mobile-based advertising unit price in a non-reward-type advertisement for a user. It is to provide a way to provide rewards to people.

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present invention for achieving the above object, in a method for providing a reward for a user terminal device in which an application for displaying an advertisement is installed, an advertisement received from an advertisement server is displayed and the advertisement is rewarded when viewing of the advertisement is completed. Providing a reward ticket to apply for payment and receiving a request to use the reward ticket, the amount of reward to be paid to the user does not exceed the advertisement unit price of the advertisement viewed by the user. A method of providing a reward, comprising determining the size of the reward in a random manner.

According to an embodiment of the present invention, the providing of the reward ticket may include watching an advertisement video provided by the advertisement server for a preset time or longer or when a selection input for an advertisement banner provided by the advertisement server is received. and awarding a reward ticket.

According to an embodiment of the present invention, the step of determining the size of the reward to be paid to the user in a random manner includes: when the user uses the reward ticket, displaying a roulette in which the size of a plurality of rewards is described; The method may include randomly selecting the size of one reward from among a plurality of rewards listed in the roulette and providing a reward of the selected size to the user.

According to an embodiment of the present invention, when the size of the reward to be paid to the user is determined by roulette, the method may further include changing a probability that each of the sizes of the plurality of rewards described in the roulette is selected.

According to an embodiment of the present invention, the step of determining the size of the reward to be paid to the user in a random manner includes, when the user uses the reward ticket, displaying at least one random box in which the size of the reward is not described. Step, when a selection input for at least one of the random box is received, displaying a size of a reward corresponding to the selected random box, and providing a reward of the determined size to the user.

According to an embodiment of the present invention, when the size of the reward to be paid to the user is determined as a random box, the method may further include changing the size of the reward corresponding to each of the random boxes.

According to an embodiment of the present invention, in the step of randomly determining the size of the reward to be paid to the user, the sum of the rewards paid to a plurality of users who watched the advertisement exceeds the total advertisement unit price of the advertisement It may include the step of determining the size of the reward to be paid to an individual user so as not to do so.

According to another embodiment of the present invention, a method for providing a reward of an advertisement server that provides advertisements through an application installed in a user terminal device includes the steps of collecting advertisement unit price information, and the size of a reward provided to a user who has viewed the advertisement is determined by the advertisement. determining the size of the reward so as not to exceed the unit price, transmitting at least one advertisement content among a plurality of pre-stored advertisement contents to the user terminal device; and determining, in a random manner, the size of a reward to be paid to the user within a range not exceeding the advertisement unit price of the advertisement viewed by the user.

According to an embodiment of the present invention, the step of transmitting the advertisement content to the user terminal device includes: receiving information about the advertisement content viewed by the user; providing a reward ticket to the user who has viewed the advertisement content; The method may include storing a history of providing a reward ticket for each user.

According to an embodiment of the present invention, the step of determining the size of the reward to be paid to the user in a random manner may include, It may include changing the probability that each of the scale of the plurality of rewards described is selected.

According to an embodiment of the present invention, the step of determining the size of the reward to be paid to the user in a random manner includes, when the reward to be paid to the user is determined as a plurality of random boxes, a reward corresponding to each of the random boxes may include changing the scale of

According to another embodiment of the present invention, there is provided a method for providing a reward for a user terminal device in which an application for displaying an advertisement is installed, comprising the steps of: displaying an advertisement received from an advertisement server; and determining, in a random manner, the amount of rewards to be paid to the user within a range that does not exceed the advertisement unit price of the advertisement viewed by the user.

According to the method of providing a reward to a user in the above-described non-reward-type advertisement, the effect of maximizing the effect of the advertisement by inducing user interest as the size of the reward provided to the user who watched the advertisement is determined in a random way can be achieved

In addition, since the size of the reward to be paid to the user is determined according to the advertisement unit price that changes in real time according to the surrounding environment, it is possible to achieve the effect that stable advertisement revenue can be generated.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is an exemplary configuration diagram for explaining a reward providing system according to an embodiment of the present invention.

2 is a flowchart illustrating a method of providing a reward service to a user through a non-reward-type advertisement according to an embodiment of the present invention.

3 is a diagram for explaining an exemplary screen of the application 21 displayed on the user terminal device 20 according to an embodiment of the present invention.

4 is a view for explaining a first process of applying for a reward ticket for applying for a reward according to an embodiment of the present invention.

5 is a diagram for explaining a second process of applying for a reward ticket for applying for a reward according to an embodiment of the present invention.

6 to 8 are diagrams for explaining a process of obtaining a reward ticket by selecting the first function button.

9 is a diagram for explaining a method of determining the size of a reward to be paid to a user who has used a reward ticket according to an embodiment of the present invention.

10 is a diagram for explaining a method of determining the size of a reward to be paid to a user who has used a reward ticket according to another embodiment of the present invention.

11 is a diagram for explaining a method of determining the size of a reward to be paid to a user who has used a reward ticket according to another embodiment of the present invention.

12 is a functional block diagram illustrating an advertisement server 10 according to an embodiment of the present invention.

13 is a timing diagram illustrating a method for providing a reward-type advertisement according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the accompanying drawings are only described in order to more easily disclose the contents of the present invention, and the scope of the present invention is not limited to the scope of the accompanying drawings. you will know

And, in describing the embodiment of the present invention, the same name and the same reference numerals are used for the components having the same function, but substantially not completely the same as the components of the prior art.

In addition, the terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It is to be understood that this does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Prior to the description of the present invention, some terms used herein will be defined.

In this specification, reward-type advertisement refers to advertisements transmitted on the premise that a reward must be provided when a user performs a specific action (clicking a banner, watching an advertisement video, installing an application, etc.) it means.

In the case of a reward-type advertisement, the reward paid to the user is fixed. For example, it may be fixed, such as 4 won per 1 banner clink, 10 won per 30 seconds of video viewing, and 180 won per application installation. On the other hand, when the reward provided to the user is in kind, such as points, not cash, the value converted into cash may be fixed.

In addition, in the case of a reward-type advertisement, the advertisement unit price paid by the advertiser to a media company that displays an advertisement for a specific action performed by a user (operator such as a website that displays banner advertisements, applications that display advertisements, etc.) is also predetermined. .

That is, in the case of a reward-type advertisement, the amount of the reward to be paid to the user is fixed because the advertisement cost paid by the advertiser to the media company that transmits the advertisement and the amount of the reward paid by the media company that transmits the advertisement to the user who watched the advertisement are fixed. The so-called reverse margin that exceeds the unit price will not occur.

In the present specification, the non-reward-type advertisement refers to an advertisement in which a separate reward is not provided to the user even if the user performs a specific action (clicking a banner, viewing an advertisement video, installing an application, etc.) induced by the advertiser.

In the case of non-reward-type advertisements, the advertisement unit price paid by an advertiser to a media company that transmits advertisements (operators such as websites that display banner advertisements, etc., applications that display advertisements, etc.) has a characteristic that changes in real time.

Therefore, when a media company pays a reward to induce a user to take a specific action (clicking a banner, watching an advertisement video, installing an application, etc.) there may be cases where

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings.

A reward providing system according to an embodiment of the present invention includes an advertisement server 10 and user terminal devices 20-1 to 20-n. However, this is only a preferred embodiment for achieving the object provided by the present invention, and it goes without saying that some components may be added or deleted as needed.

In FIG. 1 , each of the components of the reward providing system is illustrated as an example in which they are functionally separated, but in an actual physical environment, they may be implemented in a form that is integrated with each other.

In addition, in the actual physical environment, each of the components may be implemented in a form separated into a plurality of detailed functional elements. For example, the advertisement server 10 may be implemented in a plurality of computing devices. For example, a first function of the advertisement server 10 may be implemented in a first computing device, and a second function may be implemented in a second computing device. Also, a plurality of computing devices may be implemented by dividing the first function and the second function of the advertisement server 10 .

Hereinafter, each component of the reward providing system will be described.

The advertisement server 10 is a computing device that provides advertisements to users in conjunction with the user terminal devices 20-1 to 20-n and rewards users who have consumed advertisement contents.

Here, the reward is a kind of compensation provided to a user who has confirmed the advertisement provided by the advertisement server 10, and the reward may include all kinds of valuables such as points, discount coupons, mileage, and cryptocurrency. Confirmation of the advertisement may be implemented in the form of playing the advertisement video for more than a reference time, confirming that the advertisement banner exposure has been completed, or clicking the advertisement banner.

Specifically, the advertisement server 10 according to an embodiment of the present invention may transmit advertisement content to the application 21 installed in the user terminal device and provide a reward to a user who has checked the advertisement content. A detailed method for determining the size of a reward to be provided to a user who has confirmed the advertisement by the advertisement server 10 or the user terminal devices 20-1 to 20-n will be described in detail below.

The user terminal device 20 is a terminal and computing device possessed by a user, and may be implemented as a handheld device such as a smart phone, a wearable device, or the like. However, the present invention is not limited thereto, and the user terminal 20 may be implemented as various types of computing devices.

An application 21 is installed in the user terminal device 20 that allows the user to check advertisement content and pays a predetermined reward when the advertisement is confirmed. Specifically, the application 21 interworks with the advertisement server 10 to display advertisement content, pays the user a reward calculated by the advertisement server 10, and transmits a request for earning for the calculated reward to the management server 10 do.

Meanwhile, although the application 21 has been described as an example of an independent application in FIG. 1 , it may be implemented in the form of a module inserted into another application.

Here, the meaning of being inserted into another application means that it can be implemented in a form that is added to a general application (information providing application, game application, etc.) that is not the main purpose of providing rewards according to advertisement viewing.

Hereinafter, a method of determining the size of a reward to be provided to a user who has viewed an advertisement will be described in detail.

2 is a flowchart illustrating a method of providing a reward to a user through a non-reward-type advertisement according to an embodiment of the present invention.

In FIG. 2, for convenience of description, the subject performing each step may be omitted, but for those of ordinary skill in the art to which the present invention pertains, the subject performing each step is the user terminal device 20, in more detail It can be understood that this may be performed through an application installed in the user terminal device 20 .

In a state in which the advertisement content is provided while the user is using the application, a reward ticket for applying for a reward payment is provided when the viewing of the advertisement is completed (S210).

The advertisement content may be provided in a form in which an advertisement video, advertisement banner, etc. are displayed on all or part of an application screen. At this time, when the user watches the provided advertisement video for more than a preset time without skipping, the advertisement provided in the form of a banner is exposed, or when the user clicks the advertisement to access the homepage linked to the banner, it can be determined that the advertisement content has been viewed. .

However, the method for providing the advertisement content and the specific method for determining that the advertisement content has been viewed are not limited thereto.

On the other hand, the reward according to an embodiment of the present invention is not immediately paid to the user who watched the advertisement. This is because, if a reward is immediately paid to a user who has watched an advertisement, the advertisement is selectively checked only in situations where a reward is required, and user interest cannot be maximized according to the reward payment.

Thereafter, when a request for use of a reward ticket is received from the user, the size of the reward to be paid to the user is determined in a random manner within the range where the amount of the reward to be paid to the user does not exceed the advertisement unit price of the advertisement viewed by the user ( S220).

The advertisement unit price refers to an amount that an advertiser has to pay when a user views advertisement content. The advertisement unit price according to an embodiment of the present invention may be determined as an amount paid by an advertiser when a user views specific advertisement content once.

In addition, the reward is a kind of compensation paid to a user who views the advertisement content once, and may include all kinds of valuables such as points, discount coupons, mileage, and cryptocurrency.

When the reward is paid in points, etc., not in cash, the conversion cost of rewards provided in the form of cash and points, etc. may be predetermined. For example, 4 points may be predetermined to have the same value as 1 won in cash.

Therefore, the fact that the size of the reward to be paid to the user does not exceed the advertisement unit price of the advertisement viewed by the user means that the value of the reward converted into cash is determined not to exceed the advertisement unit price.

For example, if it is determined that 4 points have the same value as 1 cash, and the ad unit price is 3 won, it means that the reward provided to the user who watched the advertisement, that is, the points are determined not to exceed 12 points. do.

Meanwhile, in the above embodiment, the advertisement unit price has been described as an example in which a specific user has to pay when a specific advertisement content is viewed once. However, it may be determined as the total amount an advertiser has to pay in order to execute a specific advertisement.

Also, the size of the reward may be determined by the sum of rewards paid to users who have viewed the advertisement.

In this case, the fact that the amount of reward to be paid to the user does not exceed the advertisement unit price of the advertisement viewed by the user means that the total amount of rewards paid to the user who watched the advertisement does not exceed the total amount of the advertisement unit price paid by the advertiser. it means.

Meanwhile, the size of the reward paid to the user may be determined in a random manner. Here, the size of the reward means a quantitative value of the reward paid to the user.

The method of determining the reward size according to an embodiment of the present invention may be determined by using roulette or using a random box. A detailed method of determining the reward size will be described in detail in a separate drawing.

Hereinafter, a method of paying a reward ticket to a user who consumes an advertisement and determining the size of a reward to be paid to the user according to the user using the reward ticket will be described in detail.

3 illustrates an exemplary screen displayed when the application 21 is executed in the user terminal device 20 . As described above, the application 21 may be an application that provides various kinds of life information such as weather or an application having other general functions.

A first indicator 30 for viewing an advertisement and receiving a reward accordingly may be displayed on a portion of the screen of the application 21 . The indicator 30 according to an embodiment of the present invention may be displayed on the application screen in a floating manner. The reason for displaying the first indicator 30 in a floating manner is to minimize user inconvenience without compromising the usability of the existing app. The color, shape, size, and transparency of the first indicator 30 shown in FIG. 3 are not limited to those shown in FIG. 3 and may be displayed in other forms.

The user may select the first indicator 30 to achieve a predetermined mission provided by the application 21 or may receive a reward immediately after watching an advertisement. You may be given a reward ticket to apply for a reward payment.

When a selection input for the first indicator 30 is received from the user, a function menu as shown in FIG. 4 is displayed. In the function menu, a second indicator 40 is further displayed in addition to the first indicator 30 through which a reward can be directly paid.

The first indicator 30 and the second indicator 40 are functionally divided as follows.

First, the first indicator 30 is a button for viewing an advertisement provided by the application or for receiving a reward immediately according to the number of clicks of the first indicator 30 . To this end, the function menu may include a user-selectable advertisement banner, a mission provided by the application (downloading an advertisement target application, etc.), and an advertisement in the form of a video.

The second indicator 40 is a button for applying for a reward ticket for applying for reward payment. That is, the second indicator 40 is a button that can apply for a reward ticket that can apply to a method in which the size of the reward is determined in a random manner to the user who watched the advertisement, rather than the reward corresponding thereto is paid immediately upon selection. .

When a selection input for the second indicator 40 is received from the user, a screen for viewing an advertisement and applying for a reward ticket is displayed.

However, in FIG. 4 , the case in which the second indicator 40 is displayed through the function menu only after the selection input for the first indicator 30 is received has been described as an example, but the second indicator 40 is displayed The method is not limited thereto.

For example, it goes without saying that a button for executing the same function as that of the second indicator 40 may be displayed on the initial execution screen of the application 21 .

When a selection input for the second indicator 40 is received, a screen including the first function button 50 and the second function button 60 is displayed.

The first function button 50 is a function button through which a user can view advertisement content and obtain a reward ticket. When a selection input for the first function button 50 is received, a screen for inducing the user to input a touch on the reward ticket image is displayed.

While a touch input for a reward ticket image is received, advertisement content such as a video is provided to the user, and when the user who has viewed the advertisement content additionally inputs a touch input a preset number of times, a reward ticket is provided to the user. A specific method of receiving a reward ticket by selecting the first function button 50 will be described in more detail below.

The advertisement content according to an embodiment of the present invention may be an advertisement in the form of a video or an advertisement to be linked to a specific web page. Alternatively, a mission for inducing the user to download a specific application or sign up for a membership on a specific website may be provided.

The second function button 60 is a function button capable of acquiring a reward ticket in a different form from the first function button 50 . When a selection input for the second function button 60 is received, advertisement content is provided to the user, and when it is confirmed that the user has watched the advertisement content for more than a preset time, a reward ticket is provided immediately.

As described above, the reason that the specific method for obtaining a reward ticket is provided in a different form is to stimulate the user's interest to promote consumption of advertisement content.

Meanwhile, the number of times that can be obtained by selecting the first function button 50 or the second function button 60 may be limited to a preset number for a unit time.

For example, the number of reward tickets obtainable by selecting the first function button 50 is 2 for 1 hour, and the number of reward tickets obtainable by selecting the second function button 60 is 3 hours May be limited to 2 chapters during the period.

When a selection input for the first function button 50 is received on the screen shown in FIG. 5 , a reward ticket image as shown in FIG. 6 is displayed. In this case, the reward ticket may be displayed in a partially hidden form.

Whenever a touch input for the reward ticket image is received, the hidden portion is gradually released to display the reward ticket image. Advertisement content as shown in FIG. 7 may be displayed on the screen while the touch input for the reward ticket is received.

When it is determined that viewing of the advertisement content displayed through the screen is completed, the advertisement content disappears from the screen and the reward ticket image is displayed again. When the preset number of touch inputs is reached, the complete reward ticket as shown in FIG. The image is displayed. After the complete reward ticket image is displayed, the user is provided with a reward ticket.

The reason for providing the reward ticket in the form shown in FIGS. 6 to 8 is to maximize the advertising effect by inducing the user's concentration on advertising content.

As a method of randomly determining the size of a reward to be paid to a user according to an embodiment of the present invention, roulette in which the size of the reward is described may be used. Here, the roulette in which the size of the reward is described means that the reward that can be paid to the user with a predetermined probability is explicitly displayed.

For example, as shown in FIG. 9 , this corresponds to a case in which the amount of rewards that can be paid to the user is explicitly displayed as 10,000 cash.

Meanwhile, the size of the reward that can be paid to the user may also be randomly selected. That is, in FIG. 9 , the case where the reward that can be paid to the user is 10,000 cash is shown as an example, but if the user applies for reward payment at another time, the reward that can be paid to the user is 50,000 cash instead of 10,000 cash Or it may be displayed as changed to 100,000 cache.

When a roulette drive signal is received from the user while the screen shown in FIG. 9 is displayed, roulette operates, and when the roulette stops while the same screen is displayed, a reward of the scale displayed on the screen is paid to the user.

In this case, the probability that the reward displayed on the screen will be paid to the user may be preset. For example, a reward is provided to the user with a preset probability in the case in which the probability that 10,000 caches shown in FIG. 9 will be paid to the actual user is set to be 10%.

Also, the probability that the reward displayed on the screen will be paid to the user may be changed. For example, if the advertisement unit price viewed by the user to drive roulette is cheaper than the reward to be paid to users who watched the advertisement, the reward payment probability is changed so that the sum of the rewards to be paid to users is less than the advertisement unit price can be

Roulette according to an embodiment of the present invention may be implemented in the form shown in FIG. 10 . According to the method illustrated in FIG. 10 , in a state in which a plurality of reward sizes that can be paid to the user are displayed, the size of the reward to be paid to the user is randomly selected.

Specifically, when a roulette driving signal is received from the user while the roulette is displayed, the roulette rotates and stops while the amount of the reward to be paid to the user is selected.

As described with reference to FIG. 9 , the probability of selecting the size of at least one reward among the size of a reward that can be paid to a user displayed on the roulette and the size of a plurality of rewards may be changed.

Meanwhile, in FIGS. 9 and 10 , it has been described as an example that the size of at least one reward among a plurality of displayed reward sizes is determined in a state where the size of the reward that can be paid to the user is explicitly displayed, but the reward that can be paid to the user It is also possible to determine the reward size in a state where is not displayed.

As a method of determining the amount of reward to be paid to the user in a random manner, when a request to use a reward ticket is received from the user, at least one random box in which the amount of the reward to be paid to the user is not described may be provided.

However, the method of determining the size of the reward to be paid to the user in a state where the size of the reward is not described is not limited to the random box and may be implemented in other forms.

In a state where the random box is displayed on the screen of the application 21, when a selection input for the random box is received from the user, the size of the reward to be paid to the user is displayed and the reward of the displayed scale is provided to the user.

In this case, the size of the reward that can be provided to the user and the probability that the size of the specific reward is arbitrarily selected may be preset. For example, when the size of the rewards that can be provided to users is set to 10,000 cache, 50,000 cache, and 100,000 cache, the probability that 10,000 cache will be selected is 10%, and the probability that 50,000 cache will be selected is 50% , the probability that 100,000 caches will be selected may be set to 40%.

In addition, the size of the reward that can be provided to the user and the probability that the size of the reward is arbitrarily selected may be changed. For example, only the size of the rewards that can be provided to users is changed to 20,000 cash, 80,000 cash, or 150,000 cash, or the probability of selecting the size of each reward may change to 20%, 70%, or 10%. have.

The size of the reward that can be provided to the user and the probability of winning the size of the reward are determined by comparing the advertisement unit price viewed by the user to obtain the reward ticket and the expected value of the reward obtained by using the reward ticket. The size of the reward and the probability that the size of each reward is selected so that the expected value of the reward does not exceed the advertisement unit price may be determined.

That is, the advertisement server 10 may determine the size of a reward to be paid to the user and provide the determined reward to the user through the application 21 installed in the user terminal device 20 .

As shown in FIG. 12 , the advertisement server 10 according to an embodiment of the present invention includes an advertisement unit price collection unit 11 , a member management unit 12 , an advertisement content management unit 13 , a reward management 14 and storage. part 15 . However, since only the components related to the present embodiment are shown in FIG. 12, those skilled in the art to which the present invention pertains can know that other components other than the components shown in FIG. 12 may be further included. .

In addition, each of the components of the advertisement server 10 shown in FIG. 12 represents functionally separated functional elements, and a plurality of components may be implemented in a form that is integrated with each other in an actual physical environment, or a single component. may be implemented in a form separated into a plurality of detailed components. Also, in some other embodiments of the present disclosure, some of the components illustrated in FIG. 12 may be omitted. Hereinafter, each component will be described.

The advertisement unit price collection unit 11 collects unit prices of advertisements that the advertisement server 10 can provide to a plurality of user terminal devices 20 . To this end, the advertisement unit price collection unit 11 may collect advertisement unit price information from an external server connected to the network.

The member management unit 12 may be in charge of various functions related to members of the reward service. For example, the member management unit 12 may perform member registration processing (eg, user account creation, etc.), member withdrawal processing, login/logoff processing, and the like. In addition, the member management unit 12 may manage member information in conjunction with the storage unit 15 .

Here, member information management refers to information about reward information and reward tickets stored in association with a user account. Specifically, whether a specific user has how much of a reward (cash, etc.), the number of reward tickets held, cache accumulation history, and cache usage history may be included therein.

The advertisement content management unit 13 transmits at least one advertisement content among a plurality of pre-stored advertisement contents to the user terminal device 20 . Specifically, the advertisement contents management unit 13 selects advertisement contents to be provided to the user and determines whether the user has checked the advertisement contents provided.

Whether the user has checked the advertisement contents provided by the advertisement contents management unit 13 is whether the user has watched the advertisement in the form of a video for a preset time or more, whether the user has accessed the external web page by clicking the advertisement provided in the form of a banner, and the user is requested It can be determined whether the application has been downloaded, whether to purchase a specific product, or whether to register as a member.

When the advertisement content management unit 13 determines that the user has viewed the provided advertisement, the advertisement content management unit 13 transmits a reward ticket or reward payment request signal to the reward management unit 14 .

The reward management unit 14 grants a reward ticket to the user who has viewed the advertisement, and determines the size of the reward to be provided to the user. Specifically, it is determined by continuously adjusting the size of the reward so that the size of the reward provided to the user who watched the advertisement does not exceed the unit price of the advertisement.

A method of providing a reward ticket to a user who has viewed an advertisement and a method of determining the size of a reward to be paid to a user are the same as those described with reference to FIGS. 3 to 11 , so a redundant description will be omitted.

Next, the storage unit 15 may store and manage various information related to the reward service through a DB-formatted storage medium. The various information may include, for example, member information, advertisement content-related information, reward accumulation history, reward use history, and the like.

Hereinafter, a process in which the advertisement server 10 interworks with the user terminal device 20 to provide a reward ticket and a reward will be described in detail.

13 is a timing diagram illustrating a method of providing a reward to a user in a non-rewarded advertisement according to an embodiment of the present invention.

First, the advertisement server 10 collects an advertisement unit price for each advertisement content stored in the storage unit 15, and determines by continuously adjusting the size of a reward to be provided to a user who has viewed the advertisement (S1010). To this end, the advertisement server 10 may collect advertisement unit price information from an external server connected to a network or crawl information on advertisement unit price from the outside.

In this case, the size of the reward may be determined so that the size of the reward provided to the user who has viewed the advertisement does not exceed the unit price of the advertisement.

Thereafter, the advertisement server 10 transmits at least one advertisement content among the advertisement contents stored in the storage unit 15 in the user terminal device 20 to the user terminal device 20 ( S1020 ). As described above, the advertisement content according to an embodiment of the present invention may be provided in the form of a video or in the form of a banner.

When the user views the advertisement after the advertisement contents are provided, information on the advertisement contents viewed by the user is received (S1030). Here, the meaning of the user receiving advertisement content information is whether the user has watched the advertisement in the form of a video for more than a preset time, whether the user has accessed the web page by clicking on the banner, or whether the user has registered as a member, or a mission provided in the form of a download of a specific application. It means receiving a confirmation signal whether or not it has been achieved.

When it is determined that the user has viewed the advertisement content, the advertisement server 10 provides a reward ticket to the user who has viewed the advertisement content (S1040). Then, a history of providing a reward ticket for each user is stored in the storage unit 15 .

When a reward ticket use request signal is received from the user who has been issued the reward ticket (S1050), the amount of the reward to be paid to the user is determined in a random manner (S1060).

A detailed method of determining the size of a reward to be paid to a user in a random manner is the same as described above, and thus a redundant description will be omitted.

Then, when the size of the reward to be paid to the user is determined, the determined reward is provided to the user (S1070).

As described above, preferred embodiments according to the present invention have been described, and the fact that the present invention can be embodied in other specific forms without departing from the spirit or scope of the present invention in addition to the above-described embodiments is a fact having ordinary skill in the art. It is obvious to them. Therefore, the above-described embodiments are to be regarded as illustrative rather than restrictive, and accordingly, the present invention is not limited to the above description, but may be modified within the scope of the appended claims and their equivalents.

Claims

A method of providing a reward for a user terminal device in which an application for displaying an advertisement is installed, the method comprising:

displaying an advertisement received from an advertisement server and providing a reward ticket for requesting a reward payment when viewing of the advertisement is completed; and

When the request for use of the reward ticket is received, the step of randomly determining the size of the reward to be paid to the user within the range where the amount of the reward to be paid to the user does not exceed the advertisement unit price of the advertisement viewed by the user; How to offer rewards, including.
According to claim 1,

The step of providing the reward ticket comprises:

and granting the reward ticket when the advertisement video provided by the advertisement server is viewed for a predetermined time or longer or when a selection input for an advertisement banner provided by the advertisement server is received.
According to claim 1,

The step of determining the size of the reward to be paid to the user in a random manner,

displaying a roulette in which the size of a plurality of rewards is written when the user uses the reward ticket;

randomly selecting the scale of one reward from among the scales of a plurality of rewards described in the roulette; and

A method of providing a reward comprising the step of providing a reward of a selected size to a user.
4. The method of claim 3,

When the size of the reward to be paid to the user is determined by roulette, the method further comprising the step of changing a probability that each of the size of the plurality of rewards described in the roulette is selected.
According to claim 1,

The step of determining the size of the reward to be paid to the user in a random manner,

when the user uses the reward ticket, displaying at least one random box in which the size of the reward is not described;

displaying a size of a reward corresponding to the selected random box when a selection input for at least one of the random boxes is received; and

Reward providing method comprising the step of providing a user with a reward of the determined scale.
4. The method of claim 3,

When the size of the reward to be paid to the user is determined as a random box, the method further comprising the step of changing the size of the reward corresponding to each of the random box.
According to claim 1,

The step of determining the size of the reward to be paid to the user in a random manner,

A method for providing rewards, comprising the step of determining the size of rewards to be paid to individual users so that the sum of rewards paid to a plurality of users who have viewed an advertisement does not exceed the total amount of the advertisement unit price of the advertisement.
A method of providing a reward for an advertisement server that provides advertisements through an application installed in a user terminal device, the method comprising:

collecting advertisement unit price information;

determining the size of the reward so that the size of the reward provided to the user who watched the advertisement does not exceed the unit price of the advertisement;

transmitting at least one advertisement content among a plurality of pre-stored advertisement contents to the user terminal device;

Providing a reward comprising the step of randomly determining the amount of reward to be paid to the user within a range in which the amount of reward to be paid to the user who has viewed the advertisement does not exceed the advertisement unit price of the advertisement viewed by the user Way.
9. The method of claim 8,

Transmitting the advertisement content to the user terminal device,

receiving advertisement content information viewed by a user;

providing a reward ticket to a user who has viewed the advertisement content; and

A method of providing rewards, comprising storing a history of providing a reward ticket for each user.
9. The method of claim 8,

The step of determining the size of the reward to be paid to the user in a random manner comprises:

When the reward to be paid to the user is determined to be a roulette in which the scales of a plurality of rewards are described, changing a probability that each of the scales of the plurality of rewards described in the roulette is selected.
9. The method of claim 8,

The step of determining the size of the reward to be paid to the user in a random manner comprises:

When it is determined that the reward to be paid to the user is a plurality of random boxes, the method comprising changing the size of a reward corresponding to each of the random boxes.
A method of providing a reward for a user terminal device in which an application for displaying an advertisement is installed, the method comprising:

displaying an advertisement received from an advertisement server;

Providing a reward comprising the step of randomly determining the size of the reward to be paid to the user within the range where the amount of reward to be paid to the user does not exceed the advertisement unit price of the advertisement viewed by the user to the user who has confirmed the advertisement Way.