KR20000007136A - Advertising method using user computer or internet TV in the internet - Google Patents

Abstract

PURPOSE: An advertisement through the internet is so subordinate to each appropriate site that its effect is ultimately limited. And box styled advertisement brings inconvenience to make user click one by one. CONSTITUTION: The method comprises steps of: receiving and displaying an advertisement(step 502), displaying a mark or a character soliciting participation in an event in the ad window(step 504), changing the screen to display the home page of the relevant advertiser(step 508) if the user clicks on the mark and participates in the event(step 506), judging whether the ad mark was clicked by the user within a fixed time(step 510), deciding the ranking in the order of the clicking and displaying it. If clicked within a fixed time(step 512), informing the 1st prize winner of the prize(step 514), extracting four participants related to the winner from the DB(step 516), judging whether all the relevant participants have connected to the ad program and are displaying the ad window(step 518), indicating the winning compensation prize to all the participants if they are all displaying the ad window,(step 520), providing the prize in order beginning from the 2nd place among users ranked in the step 512, on the other hand, if any of the relevant participants is not displaying the ad window,(step 522)., checking whether the instruction for terminating the ad program(step 524) has been inputted, and transferring the ad receiving hours to the web site in case that the termination instruction has been inputted(step 526). Consequentially, since the method can provide to continuously download and show advertisement through the Internet without any negative affects on computer work or TV viewing, its effect can be improved.

Description

Advertising method using user computer or internet TV in the internet}

The present invention relates to Internet advertising, and more particularly, to an advertising method using a user computer or an Internet TV on the Internet.

Due to the explosive growth of the Internet, the Internet advertising field is the most popular advertising field after TV, radio, newspapers and magazines, and is expected to grow into the largest advertising market in the near future.

As a result, various advertising methods using the Internet are emerging, but most of the simple advertising methods receive a point obtained by clicking on a banner advertisement or through a game on an advertisement page. These methods are only available when you are connected to a specific site and you will not be able to see your ad outside of that site. In addition, the advertising effect is extremely limited because there is no opportunity to see advertisements without accessing the Internet.

On the other hand, some box-type advertisement screens are being made and serviced. However, when the user does the necessary work, the advertisement box obscures the work screen as much as that part, so it is inconvenient to move the advertisement box to and from the free space. It is big. In addition, to stop the execution of the ad box at all, or to inform you that a certain amount of time after clicking a certain amount of inconvenience to the user is annoying, the advertising effect is bound to be limited.

SUMMARY OF THE INVENTION In order to solve the above problems, an object of the present invention is to constantly display an advertisement box below a certain size on the lower or upper portion of an Internet TV screen or a computer screen and continuously download and display an advertisement through the Internet network. It is to provide an advertising method using a user's computer or Internet TV on the Internet that pays the advertisement fee and pays the prize according to the event, without affecting watching or computer work at all.

1A to 1C are diagrams illustrating screens displayed on a user computer or an Internet TV when subscribing to an advertisement website providing an advertisement method according to the present invention.

2 is a screen displayed when executing the downloaded advertising program.

3A to 3C are views of an advertisement window displayed during various application operations.

4 is a flowchart of an advertisement method using a user computer or an Internet TV on the Internet according to the present invention, and illustrates a case in which a user does not participate in an event.

5 is a flowchart of an advertisement method using a user computer or an Internet TV on the Internet according to the present invention, and illustrates a case in which a user participates in an event.

6A is a screen displaying an event participant ranking.

6B is a screen showing that the winner has been won the reward system.

In order to achieve the above object,

In a method for providing schedule information from a website on the Internet to a computer or an Internet TV of a user registered through an internet network,

Advertisement screen to be always displayed below a certain size that does not interfere with the main screen work or watching TV, just below the upper menu window of the user's computer or the Internet TV screen or directly below the menu window. Downloading an advertisement program to be displayed through the advertisement window to the user computer or Internet TV; Receiving the advertisement receiving time of the user from the user computer or the Internet TV through an internet network; And accumulating the received advertisement receiving time and paying an advertisement receiving fee in proportion to the accumulated time to a user of the user computer or the Internet TV on a predetermined period basis. Provided is an advertising method.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1A to 1C are diagrams showing screens displayed on a user computer or an Internet TV when subscribing to an advertisement website (hereinafter referred to as the website) that provides the advertisement method according to the present invention.

In other words, when the user accesses the website through the Internet, a screen as shown in FIG. 1A ("Ed-chan" is a temporary name of the advertisement program) is displayed. Is displayed. This is similar to the normal membership application screen, but if there is something unique, there is an entry for entering a recommendation. In other words, this website will be used for future events by entering the ID of the person who recommended it to the user who is currently registering. If you fill out the membership application form and press the sign-up button, a guide to download the advertisement program according to the present invention appears as shown in FIG. 1C, and it can be downloaded accordingly.

When the advertisement program is downloaded and executed, a message as shown in FIG. 2 is displayed. If the user agrees to this, the advertisement window as shown in FIGS. 3A to 3C is displayed directly above the menu window. In the advertisement area 30 of FIG. 3A, advertisements are continuously displayed, and a user fee is paid to the user in proportion to the time when the advertisement is received. In addition, the advertisement window includes a news breaking area 32 that continuously provides news, and a bookmark or search area 34 that can perform a favorite or search. As shown in FIGS. 3A to 3C, the advertisement window is displayed so as not to affect the main work or watching TV, regardless of whether it is a background screen, a search screen, or a work screen.

The advertising window (aka Ed-chan advertising box or Adni) as described above is programmed in the following manner, and downloaded to the user's computer or Internet TV through the Internet.

This is, for example, a MFC (Microsoft Foundation Class) Library application. It is a Dialog based program excluding the Document Interface (Document and View application technology), and the overall appearance is composed by using AppBar Class whose parent class is CDialog Class among MFCs.

The composition of the advertisement area 30 and the Adni logo may be configured using, for example, a private engine called GIF89 composed of dynamic link library (DLL) in the image processing technology. Can be.

The function of the breaking news area 32 and the function of the bookmark or search area 34 may be configured using, for example, the control using technique of the MFC. In the case of the breaking news area 32, the news breaking area 32 is connected to a network through the Internet. It is responsible for displaying the news and information that the server pushes instantaneously.

The Bookmarks feature retrieves information from the Windows directory that stores your personal favorite sites and displays them to the user so that they appear on the startup screen when the Internet browser is launched. Most of the components that make up other Adni programs can be configured using the Window Common Control provided by MFC.

4 is a flowchart of an advertisement method using a user computer or an Internet TV on the Internet according to the present invention, and illustrates a case in which a user does not participate in an event.

The advertisement program downloaded by the user is executed on the user's computer or the Internet TV to display the advertisement window (step 402).

With access to the website via the Internet (step 404), an advertisement is received (step 406).

The advertisement is displayed on the advertisement window (step 408).

Check the advertisement receiving time (step 410).

It checks whether an advertisement program termination command is input, and if the termination command is input, transmits the advertisement receiving time to the website (step 414). If the termination command is not input, the advertisement is continuously received.

In this website, the user receives an advertisement receiving time in a database for each user, and provides the user with an advertisement receiving fee proportional to the receiving time in a predetermined period.

5 is a flowchart of an advertisement method using a user computer or an Internet TV on the Internet according to the present invention, and illustrates a case in which a user participates in an event.

Receive and display an advertisement (step 502).

The event participation induction mark or the character is displayed on the advertisement window (step 504).

This mark or character is displayed with the advertising agency and is displayed at least once at any time of the day and within a certain time. For example, it is displayed for about 1 minute at 10:15 am. This induces the user to think about when the event participation mark will be displayed to induce continuous viewing of the advertisement screen of the advertisement window. Here, the mark is hyperlinked with the advertisement company homepage. On the other hand, the display time of this mark or character is preferably set in inverse proportion to the event prize money. For example, a mark may be displayed for a shorter time when there are a large amount of event prize money, and a mark may be displayed for a relatively long time when the event prize money amount is small.

When the user clicks the mark to participate in the event (step 506), the entire screen of the user's computer or the Internet TV is moved to the homepage of the advertiser (step 508).

It is determined whether the advertisement mark is clicked by the user within a predetermined time (step 510), and if it is within a predetermined time, the advertisement mark is ranked and displayed in the order of clicking as shown in FIG. 6A (step 512). It finds it, and if you click on it within a certain time, for example within 1 minute, it ranks the event among users in proportion to the time it takes to click. Here, it is preferable that the advertisement mark is configured in inverse proportion to the event prize money. In other words, if there are many event prizes, the size is made small so that it is difficult to find, and if the prize money is small, the size is configured to be easy to find. This is to enhance the advertising effect by inducing the user to watch the advertisement screen a lot and continuously.

(1st step 514)

Extract the first 4 related recommenders from the DB (step 516). This is to save the related recommenders in the database and register as follows.

Hong Gil-dong ← A recommended ← B recommended ← C recommended ← D recommended ← ...

Here, the related recommenders are the first person who recommended Hong Gil-dong, A, B who recommended A, C who recommended B, D who recommended C, ... Therefore, A, B, C, and D are extracted.

It is determined whether all related recommenders access the advertisement program and display the advertisement window (step 518).

If all of the advertising window is displayed, all of the related recommenders are presented with the recommendation reward winning display as shown in FIG. 6B (step 520).

If any one of the related recommenders does not display the advertisement window, the prize money is paid to the users ranked in step 512 in order from the second place (step 522). That is, A of the recommenders displays the advertisement window. If not, a prize is awarded to the second place. If the referees A and B do not display the advertisement window, the prize is given to the second and third place. If not indicated, prize money will be paid to 2nd to 5th place.

Anyway, there are five people who win prizes here. Of course, the number of people who win these prizes can be adjusted as much as they like.

It is checked whether the advertisement program termination command is input (step 524), and when the termination command is input, the advertisement receiving time is transmitted to the website (step 526).

In step 510, if the advertisement mark is not clicked within a predetermined time, the advertisement window is received and displayed. Even when the advertisement program termination command is not input in step 524, the advertisement window is received and displayed.

Of course, even in this case, the advertising fee is paid, but the present invention is not limited to the above-described embodiment, and the modifications can be made by those skilled in the art without departing from the spirit of the present invention. For example, the upper limit of the amount of prize money provided for a day when advertising fee is paid may be determined. In addition, when the advertisement screen is transmitted to the advertisement window, the advertisement may be provided according to the user's interest, thereby providing the targeted advertisement.

Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be limited to the claims below.

According to the present invention, the following effects are obtained.

First, you can receive advertising fee in proportion to the view of the advertisement screen, and the advertisement window is always displayed below a certain size at the bottom or the top of the screen, so that the advertisement effect is not affected at all on the computer or watching TV. Can provide.

Second, by providing a variety of events to provide users with more prize money than the advertising fee, advertisers can expose their ads to users more.

Third, the advertisement window provides a variety of services, such as bookmarks, search, breaking news, so that the user can be provided with a variety of services while doing their work or watching TV without having to move several homepages.

Fourth, by providing an event to the advertising window at any time, there is an effect that allows the user to watch the advertising screen continuously.

Fifth, the recommendation prize money is also paid to the referrals can continue to increase the overall number of members, thereby increasing the advertising effect.

Claims (7)

In a method for providing schedule information from a website on the Internet to a computer or an Internet TV of a user registered through an internet network, Advertisement screen to be always displayed below a certain size that does not interfere with the main screen work or watching TV, just below the upper menu window of the user's computer or the Internet TV screen or directly below the menu window. Downloading an advertisement program to be displayed through the advertisement window to the user computer or Internet TV; Receiving the advertisement receiving time of the user from the user computer or the Internet TV through an internet network; And Accumulating the received advertisement receiving time and paying an advertisement receiving fee proportional to the accumulated time to the user of the user computer or the Internet TV on a predetermined period basis. Advertising method used. The method of claim 1, The website is linked with at least one sponsored advertising company homepage, and the sponsored company homepage places an advertisement mark on the homepage with a predetermined size or less so as to move to the website when clicked. The method is At least one or more times per day, transmitting a sponsored company advertisement screen including an event participation induction mark in an advertisement window of the computer or internet TV to display on the advertisement window; Moving the screen of the user computer or the Internet TV to the sponsored company homepage in response to the user's event participation induction mark click; And And displaying the ranking in proportion to the time taken until the user clicks the user who finds and clicks the advertisement mark on the sponsored company homepage, and provides the users with a prize proportional to the ranking. Advertising method using a user computer or Internet TV on the Internet. The method of claim 2, The website allows the users to enter a recommender when registering a member, so that when ranking the event, the first recommender (A), the recommender (B) of the recommender (A), and the recommender (B) of each user of each ranking Referrals (C), ... in the form of a database of related recommendations for each event, and the event is to pay a certain number of users The method is Paying prize money only for the user who is ranked first; Extracting, from the database, a number of related recommenders corresponding to the (schedule person-1) among the related recommenders (A, B, C, D, ...) that are tied to the first place; And The advertising method using a user computer or Internet TV on the Internet, characterized in that further comprising the step of paying the recommendation prize money to the extracted related recommenders only when all of the extracted related recommenders are running the advertising program. . The method of claim 3, If at least one or more of the extracted related recommenders are not running the advertising program, The method of claim 1, further comprising the step of paying the event prizes according to the ranking of the number of users of the relevant recommendation, the ranking of the second ranking users. The method according to any one of claims 1 to 4, The size of the advertisement mark is set in inverse proportion to the event prize money advertising method using a user computer or Internet TV on the Internet. The method according to any one of claims 1 to 4, The time for displaying the event participation induction mark on the advertising window is inversely proportional to the event prize money advertising method using a user computer or Internet TV on the Internet. The method according to any one of claims 1 to 4, The advertisement window includes at least one or more regions for performing at least one of a bookmark function, a search function, and a news breaking news providing function.