KR101461526B1 - Method and system for providing advertisement - Google Patents

Abstract

According to a first aspect of the present invention, there is provided a method of intermediating an advertisement, comprising: receiving an advertisement from an advertiser terminal; transmitting an advertisement to the user terminal; .

Description

[0001] METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT [

The present invention relates to an advertisement mediating method and an advertisement mediating system, and more particularly, to an advertisement mediating method and an advertisement mediating system that provide compensation to a user who viewed an advertisement in a fair lottery manner.

Recently, various types of advertisement services have been provided. Especially, when the users watch the advertisement, the services for returning a part of the advertisement fee paid by the advertiser to the users in return for viewing the advertisement are increasing. However, in the case of such services, there is a problem that it is difficult to utilize this amount even if a user receives a predetermined commission or a fee for viewing an advertisement because the amount of money that a user can receive is limited by viewing one advertisement. For example, if the amount that can be received by watching an advertisement is 100 won, the amount accumulated even if a large number of advertisements are viewed is insignificant, and since the service is not provided so that a large number of advertisements can be viewed unlimitedly, There is a problem that the time and effort invested until the commission or the point accumulating as much as the amount that can be used for purchasing goods is accumulated.

Meanwhile, in a general winning game method, an entry number is received from game participants for a predetermined period, and when a predetermined period elapses, a winning number is determined by a lottery method, a game is determined by using a score such as a sports game, The winner is determined. In such a game system, when the winning number is determined by the lottery method, the lottery process must be performed in a very transparent manner. Further, in the case of a method using a score such as a sports game, since it is possible to roughly predict the game score, it is advantageous to experts having a lot of data related to a sports game, and the probability of winning is relatively low.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a method and system for distributing a fee, which can be paid to a user through advertisement viewing, Thereby providing an intermediary system.

Another object of the present invention is to provide an advertisement mediating method and an advertisement mediating system in which a winner selection process for paying for advertisement viewing is transparent and no effort or cost is added to the winner selection process .

It is another object of the present invention to provide an advertisement mediating method and an advertisement mediating system that can provide a fair winning opportunity to all users in a process of selecting a winner to pay for watching an advertisement, , Open market, and other third-party services.

According to a first aspect of the present invention, there is provided a method for mediating an advertisement, comprising: receiving an advertisement from an advertiser terminal; transmitting an advertisement to the user terminal; And when the advertisement is viewed, providing the game to the user terminal.

According to a second aspect of the present invention, there is provided an advertisement mediating system for mediating an advertisement, comprising: an advertisement receiving unit for receiving an advertisement from an advertiser terminal; an advertisement sending unit for sending an advertisement to the user terminal; A game providing unit for providing a game user interface to the user terminal, and a winning unit for comparing the winning number received from the user terminal with the winning number.

According to the advertisement mediating method and the advertisement mediating system according to the embodiment of the present invention having such a configuration, a fee that can be paid to a user through advertisement viewing is differentially distributed, and the mediator is paid to some users, Can be increased.

In addition, according to the advertisement mediating method and the advertisement mediating system according to the embodiment of the present invention, the process of selecting a winner to pay a price for watching an advertisement is transparently carried out, and at the same time, Thus, there is an advantage that the reliability of the service is increased and the process of providing the service is easy and convenient for the operator.

According to the advertisement mediating method and the advertisement mediating system according to the embodiment of the present invention, it is possible to provide a fair winning opportunity to all users in the process of selecting a winner for paying for watching an advertisement, This has the advantage of increasing the participation rate of users.

1 is a network configuration diagram of an advertisement mediating system according to an embodiment of the present invention.
2 is a block diagram of an advertising mediation server according to an embodiment of the present invention.
FIG. 3 is a flowchart illustrating a method of providing compensation for advertisement viewing in an advertisement mediating method according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing rewards through game entry in an advertisement mediating method according to an embodiment of the present invention.
5 is an exemplary view of a game entry screen provided by the advertisement mediating system according to the embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. It is intended that the disclosure of the present invention be limited only by the terms of the appended claims.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an advertisement mediating system network 1 according to an embodiment of the present invention.

1, an advertisement mediating system network 1 according to an embodiment of the present invention may include a user terminal 100, an advertiser terminal 200, an advertisement mediating system 300, and a network N .

Terms used to describe a method for intermediating an advertisement using the advertisement intermediation system network 1 according to an embodiment of the present invention having the above-described configuration are defined.

The term " advertisement data " For example, a moving picture, an image, or a sound included in the advertisement may correspond to the advertisement data.

The 'game' is a game in which a predetermined number of digits of a predetermined number entered by the user are predicted in advance in order, and a corresponding reward is paid when it is matched.

'Entry number' is a series of numbers that the user participated in and registered with the game.

The 'winning number' is a series of numbers made by combining public figures. For example, it can be an objective value such as an economic index such as KOSPI, KOSDAQ or KOSPI 200, and it can be a public figure provided to the public. It is an objective numerical value such as two digits or a combination thereof, and can be selected as a difficult indicator.

The 'point' is a reward paid to the user when the entry number and the winning number registered by the user participating in the game match.

The 'coupon' is an electronic ticket proving the right of the user to enter the game with rewards paid by watching the advertisement. The user who has received the coupon can apply for the winning game using the coupon that has been issued.

The 'purchase interface' is an interface provided so that a user can purchase a coupon when there is not enough coupon to enter the game. Users can watch a referral ad to get a coupon for free, or buy a coupon using points.

The 'game interface' is a graphical user interface provided when a user requests a game application, such as viewing an advertisement, deducting a coupon purchased using a point, and selecting and inputting an entry number to a user.

The 'recommended advertisement' is an advertisement provided by the purchase interface. And may be provided if the user does not purchase the coupon as a point.

The network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) a mobile radio communication network, or a satellite communication network.

The user terminal 100 and the advertiser terminal 200 may be implemented as a computer or a portable terminal that can be connected to a remote server through the network N or connectable with other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Handheld based wireless communication devices such as W-CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) terminals, can do.

Each of the user terminal 100 and the advertiser terminal 200 can have unique identification information (e.g., mobile communication number) and can store voice, video, text data, The user terminal 100 and the advertiser terminals 200 are connected to each other via a network N to provide an advertisement mediation system according to an embodiment of the present invention, And the user terminal 100 and the advertiser terminal 200 may be implemented as a user terminal.

The advertisement mediating system 300 may include an advertisement mediating server 310, a user database 320, and an advertisement database 330.

The advertisement mediating server 310 may provide the advertisement mediating service according to the advertisement mediating method according to the embodiment of the present invention, the advertisement mediating service may be the web service, (100) or an application installed in the advertiser terminal (200).

In addition, the advertisement mediating server 310 may receive user information from the user terminal 100, allocate and manage different accounts to the respective users, receive the advertiser information from the advertiser terminal 200 Each distinct advertiser account can be assigned and managed.

The advertisement mediating server 310 can provide the advertisement to the user terminal 100. When the user watches the advertisement on the user terminal 100, the advertisement mediating server 310 can pay the coupon to the user account with the reward for watching the advertisement, The number of coupons can be increased or decreased.

Meanwhile, the advertisement mediating server 310 can provide a game interface to the user, can grasp whether each user is entitled to apply for a game, and can provide a game application right. Also, It is possible to register as an entry number in a user account, to confirm whether a registered entry number is won or not, and to provide a predetermined point as a compensation to a user account in which a winning entry has been confirmed.

The user database 320 may store and manage data associated with each user sent to the advertisement mediation server 310 in each user account. For example, for each user account, the number of paid coupons, the game entry details, the entry number, or accumulated points can be recorded and managed.

The advertisement database 330 can store advertisement data transmitted from the advertiser terminal 200 and manage the advertisement data. For example, it may include advertisement data such as an image or an animation of the advertisement, advertiser information or advertisement price registering the advertisement data, and the like.

However, each of the above-described components does not necessarily have a separate hardware configuration, but may be composed of one hardware as a whole, or one component may be composed of a plurality of hardware, .

Hereinafter, each component of the advertisement mediating server 310 will be described with reference to FIG.

2 is a block diagram illustrating a configuration of an advertisement mediating server 310 according to an embodiment of the present invention.

The advertisement mediating server 310 according to an embodiment of the present invention may include an advertisement receiving unit 311 as shown in FIG. The advertisement receiving unit 311 can receive the advertisement from the advertiser terminal 200 and store the received advertisement in the advertisement database 330.

The advertisement mediating server 310 according to an embodiment of the present invention may include an advertisement transmitting unit 312. The advertisement transmitting unit 312 may transmit the advertisement stored in the advertisement database 330 to the user terminal 100.

The advertisement mediating server 310 according to an embodiment of the present invention may include a game providing unit 313. The game providing unit 313 may provide a graphical user interface (GUI) to the user terminal 100 to enter the game, through which the application number can be received from the user terminal 100, The entry number can be stored and the entry number can be transmitted with the attachment 315 as described below.

For example, the game providing unit 313 may provide a dialog box (Dialog) for asking the user terminal 100 to enter a game, and when the user makes an entry to the game, A dialog box or a virtual numeric pad can be provided to receive the entry number from the user.

In addition, the game providing unit 313 can access the user account of the user terminal 100 stored in the user database 320 to check the number of registered coupons. When the user submits a game, If the coupon is insufficient, the user can be notified of the purchase of the coupon through a pop-up window (Pop Up). For example, if one or more coupons are not registered in the user account, the game provider 313 may display a pop-up window indicating that a coupon is required and a pop-up window for purchasing a coupon together with the user terminal 100.

The advertisement mediation server 310 according to an embodiment of the present invention may include a coupon system 314. Coupon system 314 may receive a signal indicating that advertisement viewing has been completed transmitted from user terminal 100 and may award a coupon to the game using a user's account stored in user database 320 .

The coupon agent study 314 can provide a recommendation advertisement to the user terminal 100 when the coupon that can be applied to the game is insufficient and the recommendation advertisement can be provided to the user terminal 100 when the user terminal 100 views the recommendation advertisement. You can pay coupons in your account.

The advertisement mediation server 310 according to an exemplary embodiment of the present invention may include an attachment 315. [ Party Attachment (315) may determine the winning number. Attachment (315) may combine the winning numbers using a publicly available index. For example, the attachment 315 may determine a winning number by combining two digits after the decimal point, such as KOSPI, KOSPI 200, KOSDAQ, and exchange rate.

In addition, the pertinent attachment 315 can receive the stored entry number from the game providing unit 313 and determine whether or not to win by comparing the same with the combined winning number. For example, the winner may be determined in the same case from the first place to the last place based on whether the entry number matches with the end position of the winning number.

The advertisement mediation server 310 according to an embodiment of the present invention may include a compensation unit 316. [ From the attachment (315), the information of the user who won can be received, and the point can be paid to the account of the winning user. For example, you can pay out points only if both the entry number and the winning number match, or the more points you match, the more you can pay the points.

The advertisement mediating server 310 according to an embodiment of the present invention may include a payment unit 317. [ The payment unit 317 can provide a dialog box or an input window that is a graphical user interface for purchasing a coupon to the user terminal 100. The payment unit 317 can receive a coupon purchase intention from the user, Means can be provided.

For example, when there is a shortage of coupons in the account of a user who wishes to apply for a game, the settlement unit 317 can provide a purchase interface for purchasing a coupon to the user, and upon receiving information indicating that the coupon should be purchased from the user, You can deduct points from your account and provide coupons. However, upon receiving information indicating that the user does not purchase the coupon, the payment unit 317 can display a recommendation advertisement to the user of the user terminal 100 and notify the user of the user terminal 100 through a pop-up window.

3 is a flowchart illustrating a process of providing compensation when a user terminal 100 watches an advertisement in an advertisement mediating system according to an embodiment of the present invention.

3, the advertisement mediating server 310 can receive an advertisement from the advertiser terminal 200 and can store an advertisement stored in the advertisement database 330 in a user To the terminal 100 (S11).

When the user terminal 100 accesses a web site provided by the advertisement mediating server 310 via the network N or executes an application program linked with the advertisement mediating server 310, It is possible to selectively provide any one of a plurality of advertisements according to the bar.

At this time, the advertisement data received from the advertiser terminal 200 can receive advertisement contents including an advertisement image, a moving picture, etc., an advertisement banner, an advertiser name, an ad unit price, etc., and after the advertisement data is received, And then registered in the advertisement mediating server 310.

Thereafter, the advertisement mediating server 310 may receive whether the advertisement viewing is completed from the user terminal 100 receiving the advertisement (S13).

When the user terminal 100 completes the reproduction of the moving image advertisement, or when the user performs a predetermined action during or after the reproduction of the advertisement, it can be set to be completed. For example, after the reproduction of the advertisement is completed, the information related to the advertisement is inquired to the user, so that the advertisement viewing can be set to be completed when the user inputs the predetermined response.

When the advertisement viewing of the user is completed, the advertisement mediating server 310 can issue a coupon to the user terminal 100 and increase the coupon number by 1 in the user account (S15).

When the advertisement mediating server 310 receives the information that the advertisement viewing is completed from the user terminal 100, the advertisement mediating server 310 can provide a game coupon to the user's account, The number of coupons of the user stored in the server can be increased.

A method of participating in a game by using a coupon issued as described above will be described with reference to FIG. 4, and a concrete example will be described with reference to FIG.

4 is a flowchart illustrating a process of paying a reward through a game in an advertisement mediating system according to an embodiment of the present invention.

5 is a diagram for explaining a method of mediating an advertisement in an advertisement mediating system according to an embodiment of the present invention. In particular, FIG. 5 illustrates an example of a screen of a user terminal 100 applying for a game provided by an advertisement mediating system .

As shown in FIG. 4, the advertisement mediating server 310 may receive a request for a winning game from the user terminal 100 (S21).

The advertisement mediating server 310 having received the application request can confirm whether the user holds the game coupon by checking the number of coupons registered in the user account requesting the game application (S22).

If the coupon registered in the user account is insufficient to apply for the game, the advertisement mediating server 310 may provide the purchasing interface to purchase the coupon to the user terminal (S24).

When the user purchases a coupon, the advertisement mediating server 310 can deduct points of the user account, provide a coupon, and provide a payment means such as a credit card or a micropayment (S25).

However, if the user who does not hold the game coupon does not intend to purchase the game coupon in step S24, the advertisement mediating server 310 may provide a recommendation advertisement so that the user can receive the coupon for the game application (S31).

If the number of coupons registered in the user account of the user requesting the game entry is sufficient in step S22, the advertisement mediating server 310 may provide the game interface to the user terminal 100 (S23).

The advertisement mediating server 310 may receive the number of entries from the user, and the inputted number of entries may be a number string having one or more digits.

The number of entries matched with the number of entries may include a numerical portion with a low degree of predictability (which may be two decimal places of economic indicators such as KOSPI, KOSDAQ, KOSPI 200, etc.) among the indicators of objectivity.

Such objective indicators are objectively secured because a small number of people have difficulty in influencing it, and in particular, when the number of decimal places is taken out of these, the predictability of the number is small and an equal winning opportunity can be given to anyone. In the case of the winning game, there is a problem that the process of determining the winning number is difficult to be performed transparently. In addition to solving such a problem, an equal winning probability is provided to everyone, so that various people can enjoy the game fairly.

For example, the advertisement brokerage server 310 may combine the winning numbers with two digits after the decimal point of economic indicators such as KOSPI, KOSDAQ, KOSPI 200, etc., The winning numbers can be combined by arranging.

Referring to FIG. 5, the user can confirm the winning number 501, and the winning number can be formed by sequentially combining two digits after the decimal point of the KOSPI, KOSDAQ, and KOSP 200 index.

If the game interface is provided to the user terminal 100 in step S23, the user can input his or her desired entry number.

The user can input the entry number of the same number as the winning number through the dialog box or the input window provided in the graphical user interface.

Referring to FIG. 5, the user can input a six-digit number '25 38 36' in the entry number 502 and apply using the entry button.

Meanwhile, the advertisement mediating server 310 may wait until the entry number is received from the user terminal 100 (S30).

When the entry number is received from the user terminal 100, the advertisement mediating server 310 subtracts the coupon from the user's account and registers the received entry number in the user account of the corresponding user (S27).

When registering the entry number, the advertisement mediating server 310 may store the entry time together with the entry number.

If the winning number is determined after the winning time, the advertisement mediating server 310 compares the entry number registered in each user account with the determined winning number and confirms whether or not they match (S28).

The advertisement mediating server 310 may compare the winning number and the entry number with each other to determine whether the first digit is the same or the last digit.

The advertisement mediating server 310 can pay the winning points with the winning user account (S29).

The advertisement mediating server 310 can pay the winning points with the winning user account and pay the points according to the number of the numbers in which the winning numbers are matched with each winning number.

The advertisement may be extracted at random from at least some of the plurality of advertisements stored in the advertisement database 330 or by selectively referring to the personal information of users registered in the user account, Or may be extracted.

In addition, the above points can provide related services together for coupon purchase, purchase of goods or services, and the like. For example, the advertisement mediating server 310 may provide an intermediary service for commodity trading, or may provide coupons exchangeable with a commodity or service (for example, a 'gift card' service provided by SK Telecom) You can also provide related services for purchase. Of course, the points may be used to replace payment of a fee for mobile communication services, or may be paid in cash.

The advertisement providing method according to the embodiment described with reference to Figs. 3 to 4 may also be realized in the form of a recording medium including instructions executable by a computer such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Advertiser terminal 200: User terminal
N: Network
300: Advertisement brokerage system
310: Ad mediation server 320: Ad DB server
330: User DB server
311: Advertisement reception unit 312: Advertisement transmission unit
313: Game provisioning 314: Coupon system study
315: per attachment 316: Compensation Department
317:

Claims (15)

A method for an advertisement mediating system to mediate an advertisement,
Receiving an advertisement from an advertiser terminal;
Extracting an advertisement of interest of the user with reference to personal information of a user registered in an account of the user terminal and transmitting the advertisement to the user terminal;
Inquiring information related to the transmitted advertisement to the user terminal, and, when receiving the correct answer to the inquired information from the user terminal, determining that the advertisement viewing is completed;
Receiving a game application request from the user terminal after the advertisement viewing is completed in the user terminal;
Checking a coupon in an account of the user terminal;
Providing a game application user interface to the user terminal if the account of the user terminal has a coupon;
Providing a recommendation advertisement to the user terminal if the coupon is not present in the account of the user terminal, paying a coupon to the account of the user terminal when it is determined that viewing of the recommended advertisement is completed, Providing an interface;
Subtracting a coupon in an account of the user terminal;
Receiving an entry number from the user terminal;
Extracting two decimal places from each of the plurality of economic indicators, and randomly arranging extracted two-digit numbers to determine a winning number;
Comparing the entry number received from the user terminal with the winning number; And
Paying a point to an account of the user terminal according to the number of matching numbers between the entry number and the winning number;
The method comprising the steps of: delete delete The method according to claim 1,
The step of verifying the coupon in the account of the user terminal comprises:
Providing a coupon purchase interface to the user terminal if the coupon does not exist in the account of the user terminal;
Receiving the coupon purchase request from the user terminal;
Paying a coupon to the account of the user terminal; And
Further comprising deducting a point in the account of the user terminal. delete delete delete An advertisement mediating system for mediating an advertisement,
An advertisement receiving unit for receiving an advertisement from an advertiser terminal;
An advertisement transmitter for extracting an advertisement of interest of the user by referring to personal information of a user registered in an account of the user terminal and transmitting the extracted advertisement to the user terminal;
Wherein the control unit inquires the information related to the transmitted advertisement to the user terminal and determines that viewing of the advertisement is completed when receiving the correct answer to the inquired information from the user terminal and provides a coupon to the account of the user terminal, When a request for a game application is received from a user terminal, if there is no coupon in the account of the user terminal, a recommendation advertisement is provided to the user terminal, and when it is determined that viewing of the recommended advertisement is completed, Coupon offerings;
Providing a game application user interface to the user terminal if a coupon is present in the account of the user terminal when receiving a game application request from the user terminal;
Determining a winning number by subtracting a coupon in the account of the user terminal, receiving an entry number from the user terminal, extracting a two-digit number of decimal places from each of the plurality of economic indicators, and randomly arranging extracted two- Attaching a party for comparing the winning number received from the user terminal with the winning number; And
A compensating unit for differentially paying points to the account of the user terminal according to the number of matching numbers between the entry number and the winning number;
And an advertising agent. delete delete delete 9. The method of claim 8,
The advertisement mediating system comprises:
Providing a coupon purchase interface to the user terminal if the coupon is not present in the account of the user terminal and paying coupons to the account of the user terminal when a coupon purchase request is received from the user terminal, And a settlement unit for subtracting the settlement amount from the settlement amount.


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