KR102129655B1 - Method of advertising by remote controlling equipment and system thereof - Google Patents

Abstract

The present invention relates to a method and system for remotely controlling and advertising a device. A system, which is an aspect of the present invention, includes an apparatus in which an object is disposed, and the position of at least one of the objects is changed; And a server for transmitting an advertisement, wherein, when the device receives information from the terminal where the advertisement was played, the device changes the at least one location according to the information, and the object is associated with the advertisement. Can be.

Description

METHOD OF ADVERTISING BY REMOTE CONTROLLING EQUIPMENT AND SYSTEM THEREOF

The present invention relates to a method and system for remotely controlling and advertising a device. Specifically, the present invention relates to a method and system for enhancing an advertisement effect by changing a location of an object in which a device is disposed according to information received from a terminal where a specific advertisement is played.

Advertising is an information activity that a company, individual, or organization invests to achieve the desired purpose by informing the world of products, services, ideologies, creeds, policies, etc., and at the same time inform a large number of consumers of the existence of products or services, etc. It is a kind of persuasive communication activity that promotes sales.

Advertisements are published or broadcast on expressions such as text, pictures, photos, designs, images, sounds, etc. on mass media such as newspapers, magazines, radios, and televisions, or on various media such as mail, posters, brochures, outdoor advertisements, theaters, and the Internet. This is an activity that promotes the achievement of desired goals, such as sales, by persuading and persuading information about products and services to prospective buyers.

Such advertisements are conducted to stimulate demand for consumers to purchase products or services or to give images to products, and are also attempted to enhance corporate image, and are also carried out for political purposes or public services.

Commercial advertisements refer to general commercial advertisements for the purpose of selling products, etc. Non-profit advertisements are non-commercial advertisements by public organizations such as the Red Cross or public advertisement organizations, and are generally referred to as public or public advertisements.

In addition, depending on the purpose or function, it can be largely divided into product advertisement (or sales advertisement) and non-product advertisement. Product advertisement is an advertisement performed to improve the sales of products or services that companies produce.

On the other hand, non-product advertisements are advertisements that are conducted to acquire the public's favor or trust by allowing the general public to recognize the importance of social contribution or corporate management of advertisers, and are often called corporate advertisements or image advertisements.

On the other hand, the size of the puppet collection room, which collects puppet extraction equipment, has recently increased explosively. According to the Game Management Board, the puppet extraction room, which was 21 in 2015, is said to exceed 1200 in 2017.

The reason why dolls are popular is because they are relatively inexpensive on a consumer basis, have low entry barriers, and feel a sense of accomplishment and the growth of the kidult culture.

In response to consumers' interest in such a plucking device, a method and a system that can derive a maximized advertising effect by combining a method of remotely controlling the plucking device through a terminal used by a consumer and an advertising technique are required. have.

Korea Patent Office Application No. 10-2001-0073484 Korea Patent Office Registration No. 10-0496514

The present invention is to provide a user with a method and system for advertising by remotely controlling a device.

Specifically, the present invention is to provide a method and system for enhancing a user's advertising effect by changing a location of an object in which a device is disposed, according to information received from a terminal where a specific advertisement is played.

On the other hand, the technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned are clearly understood by those skilled in the art from the following description. Will be understandable.

A system that is an aspect of the present invention for achieving the above technical problem, an object is disposed therein, the apparatus for changing the position of at least one of the objects; And a server for transmitting an advertisement, wherein, when the device receives information from the terminal where the advertisement was played, the device changes the at least one location according to the information, and the object is associated with the advertisement. Can be.

In addition, when the device, the terminal, and the advertisement are plural, at least some of the objects included in the plural apparatus are different from each other, and when the first advertisement among the plurality of advertisements is played on the terminal, the server may execute the plurality of advertisements. A first device including an object related to the first advertisement may be controlled to receive the information from the terminal.

In addition, the device is disposed at least one camera therein, at least a part of the image acquired by the at least one camera is transmitted to the terminal, and at least one of the angle, position and driving of the at least one camera It may be determined according to information received from the terminal.

In addition, when the device succeeds a preset mission by changing the at least one location according to the information, the server may provide a reward corresponding to the mission success to the terminal.

Further, the advertisement is composed of a plurality of sub advertisements, and when the plurality of sub advertisements are all played in the terminal, the device may receive information from the terminal.

In addition, when the advertisement is composed of a plurality of sub advertisements, the terminal is a plurality, and when the plurality of sub advertisements are all played in at least one first terminal group among the plurality of terminals, the device is the first terminal The above information can be received from the group.

In addition, when the server transmits a question related to the object to the terminal where the advertisement has been played, and the user of the terminal inputs an answer corresponding to the question, the device may receive information from the terminal.

In addition, the server receives location information of the terminal from the terminal, and the server may transmit an advertisement determined in response to the location information to the terminal.

In addition, the object may be exposed and disposed inside the device or inserted inside the blocking body and placed inside the device in a hidden state.

On the other hand, the server, which is another aspect of the present invention for achieving the other technical problem, transmits an advertisement to a terminal, receives information from the terminal where the advertisement was played, and is associated with the advertisement among a plurality of devices. The information is transmitted to the device, and the first device can operate according to the information.

The present invention can provide a method and system for advertising by remotely controlling a device.

Specifically, the present invention can provide a user with a method and system for enhancing an advertisement effect by changing a location of an object in which a device is disposed, according to information received from a terminal where a specific advertisement is played.

On the other hand, the effects that can be obtained in the present invention are not limited to the above-mentioned effects, and the other effects that are not mentioned will be clearly understood by those skilled in the art from the following description. Will be able to.

1 shows a specific example of a doll drawing device used in the related art in connection with the present invention.
2 is a diagram illustrating an example of a remote control of a device for drawing a doll through a terminal in relation to the system proposed by the present invention.
3 is a diagram for explaining an advertisement platform consisting of a doll drawing device, a terminal, a server, and an advertiser in relation to the system proposed by the present invention.
4 is a block diagram illustrating a configuration of a terminal applied to a system for remotely controlling and advertising a device proposed by the present invention.
5 is a diagram for explaining a method of increasing an advertisement effect by changing a location of an object in which a device is disposed, according to information received from a terminal in which a specific advertisement is played in relation to the system proposed by the present invention.
FIG. 6 is a diagram illustrating a method in which only a specific terminal controls the operation of a device and the remaining terminals enter a standby mode when there are a plurality of terminals in which a specific advertisement is played in relation to the system proposed by the present invention .
7 is a flowchart illustrating a method of controlling a device operation only by a terminal in which a plurality of advertisements are played according to a mission in relation to the system proposed by the present invention.
8 is a flowchart illustrating a method of controlling a device operation only by a terminal in which a plurality of advertisements related to a product are played according to a mission in relation to the system proposed by the present invention.
9 is a flowchart illustrating a method of controlling a device operation only in a terminal in which a predetermined advertisement is played in a plurality of terminals according to a mission in relation to the system proposed by the present invention.
10 is a flowchart illustrating a method of controlling an operation of a device using an answer to a question after an advertisement is played in relation to the system proposed by the present invention.
11 is a flowchart illustrating a method of controlling an operation of a device in consideration of the position of a terminal in relation to the system proposed by the present invention.
12 is a flowchart illustrating a method of providing additional compensation when a user of a specific terminal promotes to a user of an external terminal in relation to the system proposed by the present invention.
13 illustrates an example of a method of providing additional compensation when a user of a specific terminal promotes to a user of an external terminal in relation to FIG. 12.
14 is a flowchart illustrating a method of providing additional compensation when a user of a specific terminal requests a server and promotes it to a user of an external terminal in relation to the system proposed by the present invention.
FIG. 15 illustrates an example of a method of providing additional compensation when a user of a specific terminal requests a server and promotes it to a user of an external terminal in relation to FIG. 14.
16 is a diagram illustrating a specific example of providing rewards based only on a promotional event in relation to the rewards described in FIGS. 12 to 15.
17 is a diagram illustrating a specific example of providing a reward in the case of flowing into a recommendation link according to a promotional event in relation to the reward provided in FIGS. 12 to 15.
18 is a diagram illustrating a specific example of providing rewards when viewing an advertisement according to a promotional event in connection with providing rewards described with reference to FIGS. 12 to 15.
19 is a block diagram illustrating a method for evaluating preferences for a plurality of products based on big data based on the operation of a terminal and a doll drawing device in relation to the system proposed by the present invention.
20 is a flowchart specifically explaining a method of evaluating preferences for a plurality of products described in FIG. 19 based on big data.
21 shows an example of an advertisement platform and an interoperable platform that can be provided according to the present invention.

With the rapid digitization, media such as new media and multimedia are emerging.

Accordingly, it is very important to enter the digital media era with the characteristics of digitization, interactiveization, and personalization in the analog media era, and to make targeted consumers more affordable and effective in selecting advertisement targets.

In the past, as an offline advertisement, newspapers, broadcasts, external media advertisements, internal media advertisements, magazines, and posters were frequently used. Since then, as online advertisements, web page banner advertisements, pop-up advertisements, IPTV, and the like have been used.

In addition, personalized mobile advertisements, smartphone app advertisements, POS advertisements, and SNS advertisements are frequently used in recent years.

In other words, due to the change in the media environment and the increase in the spread of smartphones, the paradigm of advertising is rapidly moving and growing from offline to online, to customized and mobile advertising.

Recently, mobile advertising has become an important medium for connecting consumers' online/offline life, so it seems that continuous growth is possible, and video streaming among the world's mobile traffic is expected to grow 10 times as of 2020, while SNS accounts for 15% of the total traffic. It is expected to take over.

Through this, it is possible to personalize advertisements by grasping the propensity of various traffic information.

In daily life, it is not difficult to predict that the size and growth of the mobile advertising market will increase with the use of big data that collects various contents such as SNS, search, shopping, and contents through mobile, and user information using them.

On the other hand, the size of the puppet collection room, which collects puppet extraction equipment, has recently increased explosively. According to the Game Management Board, the puppet extraction room, which was 21 in 2015, is said to exceed 1200 in 2017.

The reason why dolls are popular is because they are relatively inexpensive on a consumer basis, have low entry barriers, and feel a sense of accomplishment and the growth of the kidult culture.

1 shows a specific example of a doll drawing device used in the related art in connection with the present invention.

Figure 1 (a) in relation to the doll drawing device, by pulling at least one doll in the interior through the tongs and then dropping down, pushed through the weight of the stacked doll, etc. to pull out the doll It is a device.

1(b) is a punch-type device in which a user pulls a doll by punching an object horizontally by moving an internal arm in relation to the doll drawing device.

1(c) is a clip-type device in which a user controls a forceps to pick up an object and pulls the object out with respect to the doll drawing device.

1(d) shows an example of a magnet device that extracts an object inside from the outside by using magnetism in relation to the doll drawing device.

1(e) shows an example of a device for distributing an object according to the content determined through a play game, in relation to a device for drawing a doll.

1(f) shows an example of a device for determining whether or not a product is to be paid by aligning a level through a control of a control unit by a user in relation to a doll drawing device.

FIG. 1(g) illustrates an example of a device for a user to obtain an object connected to a broken thread by cutting the at least one thread by manipulating an arm with respect to the doll drawing device.

1(h) illustrates an example of a device for dispensing objects to a user when a plurality of balls are dropped on a takoyaki plate and a ball is inserted into a desired part in relation to the doll drawing device.

The drawing device 200 applied to the present invention may include all of the devices shown in FIG. 1 described above, but is not limited thereto, and an object is disposed inside and the position of the object disposed therein is changed to provide a product. Other types of drawing devices may also be included in the drawing device 200 proposed by the present invention.

In response to consumers' interest in such a plucking device, a method and a system that can derive a maximized advertising effect by combining a method of remotely controlling the plucking device through a terminal used by a consumer and an advertising technique are required. have.

Accordingly, in the present invention, in accordance with these needs, it is intended to provide a user with a method and system for remotely controlling and drawing a drawing device 200.

Specifically, the present invention is to provide a method and system for enhancing a user's advertising effect by changing a location of an object in which the device 200 is disposed according to information received from the terminal 100 in which a specific advertisement was played.

Prior to the entire system description of the present invention, a network configuration method and an operation method between the terminal 100 and the drawing device 200 will be described with reference to the drawings.

2 is a diagram illustrating an example of a remote control of a device for drawing a doll through a terminal in relation to the system proposed by the present invention.

Referring to FIG. 2, the terminal 100 and the drawing device 200 may configure a mutual network using short-range communication or long-distance communication.

Here, the short-range communication may include Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), ZigBee, and wireless fidelity (Wi-Fi) technology.

In addition, long-distance communication is code division multiple access (CDMA), frequency division multiple access (FDMA), time division multiple access (TDMA), orthogonal frequency division multiple access (OFDMA), and single carrier frequency division multiple access (SC-FDMA) technology. It may include.

Referring to FIG. 2, at least one camera may be installed inside the drawing device 200.

The image obtained through the camera disposed inside the drawing device 200 is transmitted to the terminal 100 through short-range communication or long-distance communication.

At this time, the user of the terminal 100 checks the received image information, generates a manipulation signal for the user manipulation unit of the terminal 100 (for example, generates an manipulation signal using the user's touch on the touch screen), and the terminal ( 100) transmits the generated operation signal to the drawing device 200.

Thereafter, the drawing device 200 moves the internal arm according to the operation signal received from the terminal 100 to change the position of the internal object.

Next, the advertisement platform 10 proposed by the present invention will be specifically described based on the contents described in FIG. 2.

3 is a diagram for explaining an advertisement platform consisting of a doll drawing device, a terminal, a server, and an advertiser in relation to the system proposed by the present invention.

The advertisement platform 10 proposed by the present invention is composed of a terminal 100, a doll drawing device 200, a server 300, and an advertiser server 400.

For convenience, in this specification, the advertiser server 400 is referred to as the name of the advertiser 400.

Referring to FIG. 3, the advertiser 400 may first request an advertisement to the server 300.

Thereafter, the server 300 registers the advertisement according to the method desired by the advertiser 400 and associates it with at least one of the plurality of doll drawing devices 200.

Thereafter, when the advertisement is played through the terminal 100 used by the user, the authority to control the operation of the terminal 100 is granted to the doll drawing device 200 linked to the played advertisement.

Accordingly, the terminal 100 generates an operation signal and transmits it to the drawing device 200, and accordingly, an arm inside the drawing device 200 moves to change the position of at least one object therein, and draws the drawing. Success is determined.

If the drawing device 200 succeeds in drawing the object, the server 300 provides a reward corresponding to the object or the object drawn to the user of the terminal 100.

In addition, the server 300 may collect log data using the number of times a user attempts to draw from the doll drawing device 200, and based on the collected information, data such as preferences for objects to the advertiser 400. Feedback is also possible.

In addition, the user of the terminal 100 can also take additional compensation from the server 300 by promoting advertisements, methods proposed by the present invention, and the like to users of the other terminal 100.

Prior to the detailed description of the present invention, a detailed configuration of the terminal 100 applied to the platform 100 proposed by the present invention will be described with reference to the drawings.

4 is a block diagram illustrating a configuration of a terminal 100 applied to a system 100 for remotely controlling and advertising a device proposed by the present invention.

The following technologies include code division multiple access (CDMA), frequency division multiple access (FDMA), time division multiple access (TDMA), orthogonal frequency division multiple access (OFDMA), and single carrier-frequency division multiple access (SC-FDMA). The same can be used for various multiple access schemes. CDMA may be implemented by radio technology such as Universal Terrestrial Radio Access (UTRA) or CDMA2000. TDMA may be implemented with wireless technologies such as Global System for Mobile communications (GSM)/General Packet Radio Service (GPRS)/Enhanced Data Rates for GSM Evolution (EDGE). OFDMA may be implemented with wireless technologies such as Institute of Electrical and Electronics Engineers (IEEE) 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, and Evolved UTRA (E-UTRA). UTRA is part of the Universal Mobile Telecommunications System (UMTS). 3rd Generation Partnership Project (3GPP) Long Term Evolution (LTE) is part of Evolved UMTS (E-UMTS) that uses E-UTRA, adopts OFDMA in the downlink and SC-FDMA in the uplink. LTE-A (Advanced) is an evolution of LTE. IEEE 802.16m is an evolution of IEEE 802.16e.

The terminal 100 according to the present invention includes a wireless communication unit 110, an audio/video (A/V) input unit 120, a user input unit 130, a sensing unit 140, an output unit 150, and a memory 160 , An interface unit 170, a control unit 180, and a power supply unit 190. Since the components shown in FIG. 4 are not essential, a terminal having more or fewer components may be implemented.

Hereinafter, the components will be described in turn.

The wireless communication unit 110 may include one or more modules that enable wireless communication between a terminal and a wireless communication system or between a terminal and a network in which the terminal is located. For example, the wireless communication unit 110 may include a broadcast reception module 111, a mobile communication module 112, a wireless Internet module 113, a short-range communication module 114, and a location information module 115. .

The broadcast receiving module 111 receives a broadcast signal and/or broadcast-related information from an external broadcast management server through a broadcast channel.

The broadcast channel may include a satellite channel and a terrestrial channel. The broadcast management server may refer to a server that generates and transmits broadcast signals and/or broadcast-related information or a server that receives previously generated broadcast signals and/or broadcast-related information and transmits them to a terminal. The broadcast signal may include a TV broadcast signal, a radio broadcast signal, and a data broadcast signal, and may also include a TV broadcast signal or a radio broadcast signal combined with a data broadcast signal.

The broadcast-related information may mean information related to a broadcast channel, a broadcast program, or a broadcast service provider. The broadcast-related information may also be provided through a mobile communication network. In this case, it may be received by the mobile communication module 112.

The broadcast-related information may exist in various forms. For example, it may exist in the form of an Electronic Program Guide (EPG) of Digital Multimedia Broadcasting (DMB) or an Electronic Service Guide (ESG) of Digital Video Broadcast-Handheld (DVB-H).

The broadcast receiving module 111 includes, for example, DMB-T (Digital Multimedia Broadcasting-Terrestrial), DMB-S (Digital Multimedia Broadcasting-Satellite), MediaFLO (Media Forward Link Only), DVB-H (Digital Video Broadcast) Digital broadcasting signals can be received using digital broadcasting systems such as -Handheld) and ISDB-T (Integrated Services Digital Broadcast-Terrestrial). Of course, the broadcast receiving module 111 may be configured to be suitable for other broadcasting systems as well as the digital broadcasting system described above.

The broadcast signal and/or broadcast-related information received through the broadcast receiving module 111 may be stored in the memory 160.

The mobile communication module 112 transmits and receives wireless signals to and from at least one of a base station, an external terminal, and a server on a mobile communication network. The radio signal may include various types of data according to transmission and reception of a voice call signal, a video call signal, or a text/multimedia message.

The wireless Internet module 113 refers to a module for wireless Internet access, and may be built in or external to a terminal. Wireless Internet technology (Wireless LAN) (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) may be used.

The short-range communication module 114 refers to a module for short-range communication. As a short range communication technology, Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra-wideband (UWB), ZigBee, or the like can be used.

The location information module 115 is a module for obtaining a location of a terminal, and a representative example thereof is a Global Position System (GPS) module.

Referring to FIG. 4, the A/V (Audio/Video) input unit 120 is for inputting an audio signal or a video signal, which may include a camera 121 and a microphone 122. The camera 121 processes image frames such as still images or moving pictures obtained by an image sensor in a video call mode or a shooting mode. The processed image frame may be displayed on the display unit 151.

The image frames processed by the camera 121 may be stored in the memory 160 or transmitted to the outside through the wireless communication unit 110. Two or more cameras 121 may be provided according to the use environment.

The microphone 122 receives an external sound signal by a microphone in a call mode, a recording mode, or a voice recognition mode, and processes it as electrical voice data. The processed voice data may be converted into a form transmittable to a mobile communication base station through the mobile communication module 112 and output. Various noise reduction algorithms for removing noise generated in the process of receiving an external sound signal may be implemented in the microphone 122.

The user input unit 130 generates input data for the user to control the operation of the terminal. The user input unit 130 may be configured with a key pad dome switch, a touch pad (static pressure/blackout), a jog wheel, a jog switch, or the like.

The sensing unit 140 detects the current state of the terminal, such as an open/closed state of the terminal, a position of the terminal, presence or absence of user contact, orientation of the terminal, acceleration/deceleration of the terminal, and generates a sensing signal for controlling the operation of the terminal. For example, when the terminal is in the form of a slide phone, it can sense whether the slide phone is opened or closed. In addition, it is also possible to sense whether the power supply unit 190 supplies power, whether the interface unit 170 is coupled to external devices, or the like. Meanwhile, the sensing unit 140 may include a proximity sensor 141.

The output unit 150 is for generating output related to vision, hearing, or tactile sense, and includes, for example, a display unit 151, an audio output module 152, an alarm unit 153, a haptic module 154, and a projector module ( 155).

The display unit 151 displays (outputs) information processed by the terminal. For example, when the terminal is in a call mode, a UI (User Interface) or a GUI (Graphic User Interface) related to the call is displayed. When the terminal is in a video call mode or a photographing mode, the photographed or/and the received video, UI, or GUI is displayed.

The display unit 151 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display (flexible) display) and a 3D display.

Some of these displays may be of a transparent type or a light transmissive type so that the outside can be seen through them. This may be referred to as a transparent display, and a typical example of the transparent display is TOLED (Transparant OLED). The rear structure of the display unit 151 may also be configured as a light transmissive structure. With this structure, the user can see an object located behind the terminal body through an area occupied by the display unit 151 of the terminal body.

Two or more display units 151 may be present depending on the implementation form of the terminal. For example, a plurality of display units may be spaced apart from one surface or integrally disposed in a terminal, or may be respectively disposed on different surfaces.

When the display unit 151 and a sensor that senses a touch operation (hereinafter referred to as a “touch sensor”) form a mutual layer structure (hereinafter, referred to as a “touch screen”), the display unit 151 may be used in addition to an output device. It can also be used as an input device. The touch sensor may have, for example, a form of a touch film, a touch sheet, and a touch pad.

The touch sensor may be configured to convert changes in pressure applied to a specific portion of the display unit 151 or capacitance generated in a specific portion of the display unit 151 into an electrical input signal. The touch sensor may be configured to detect not only the touched position and area, but also the pressure at the time of touch.

If there is a touch input to the touch sensor, the corresponding signal(s) is sent to the touch controller. The touch controller processes the signal(s) and then transmits corresponding data to the controller 180. Accordingly, the control unit 180 can know which area of the display unit 151 has been touched, and the like.

The proximity sensor 141 may be disposed in an inner region of the terminal surrounded by the touch screen or near the touch screen. The proximity sensor refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or an object in the vicinity using mechanical force or infrared light without mechanical contact. Proximity sensors have a longer lifespan and higher utilization than contact sensors.

Examples of the proximity sensor include a transmission type photoelectric sensor, a direct reflection type photoelectric sensor, a mirror reflection type photoelectric sensor, a high frequency oscillation type proximity sensor, a capacitive type proximity sensor, a magnetic type proximity sensor, and an infrared proximity sensor. When the touch screen is capacitive, it is configured to detect the proximity of the pointer due to a change in electric field according to the proximity of the pointer. In this case, the touch screen (touch sensor) may be classified as a proximity sensor.

Hereinafter, for convenience of description, an action of causing the pointer to be recognized as being located on the touch screen without touching the pointer on the touch screen is referred to as “proximity touch”, and the touch The act of actually touching the pointer on the screen is referred to as "contact touch". The location on the touch screen that is a proximity touch with a pointer means a location where the pointer is perpendicular to the touch screen when the pointer is touched close.

The proximity sensor detects a proximity touch and a proximity touch pattern (eg, proximity touch distance, proximity touch direction, proximity touch speed, proximity touch time, proximity touch position, proximity touch movement state, etc.). Information corresponding to the sensed proximity touch operation and proximity touch pattern may be output on the touch screen.

The audio output module 152 may output audio data received from the wireless communication unit 110 or stored in the memory 160 in a call signal reception, call mode or recording mode, voice recognition mode, broadcast reception mode, or the like. The sound output module 152 may also output sound signals related to functions (eg, call signal reception sound, message reception sound, etc.) performed by the terminal. The sound output module 152 may include a receiver, a speaker, and a buzzer.

The alarm unit 153 outputs a signal for notifying the event occurrence of the terminal. Examples of events generated in the terminal include call signal reception, message reception, key signal input, and touch input. The alarm unit 153 may output a signal for notifying the occurrence of an event by other forms, for example, vibration, in addition to a video signal or an audio signal. The video signal or the audio signal may also be output through the display unit 151 or the audio output module 152, so that they 151 and 152 may be classified as part of the alarm unit 153.

The haptic module 154 generates various tactile effects that the user can feel. A typical example of the tactile effect generated by the haptic module 154 is vibration. The intensity and pattern of vibration generated by the haptic module 154 is controllable. For example, different vibrations may be synthesized and output or sequentially output.

In addition to vibration, the haptic module 154 is used for stimulation of pin arrangements that vertically move with respect to the contact skin surface, spray or suction power of air through a spray or intake, grazing on the skin surface, contact of an electrode, and electrostatic force. Various tactile effects can be generated, such as an effect caused by an effect and an effect of reproducing a feeling of cold and warm using an element capable of absorbing heat or generating heat.

The haptic module 154 may not only deliver the tactile effect through direct contact, but may also be implemented so that the user can feel the tactile effect through muscle sensations such as fingers or arms. Two or more haptic modules 154 may be provided according to a configuration aspect of the portable terminal.

The projector module 155 is a component for performing an image project function using a terminal, and the same or at least part of the image displayed on the display unit 151 according to the control signal of the controller 180 Other images can be displayed on an external screen or wall.

Specifically, the projector module 155 generates a light source (not shown) for generating light (for example, laser light) for outputting an image to the outside, and generates an image to be output to the outside using light generated by the light source It may include an image generating means (not shown), and a lens (not shown) for expanding and outputting the image from a certain focal length to the outside. In addition, the projector module 155 may include a device (not shown) capable of adjusting the image projection direction by mechanically moving the lens or the entire module.

The projector module 155 may be divided into a cathode ray tube (CRT) module, a liquid crystal display (LCD) module, and a digital light processing (DLP) module, depending on the device type of the display means. In particular, the DLP module may be advantageous for miniaturization of the projector module 151 by expanding and projecting an image generated by reflecting light generated from a light source to a DMD (Digital Micromirror Device) chip.

Preferably, the projector module 155 may be provided in the longitudinal direction on the side, front, or rear of the terminal. Of course, it is natural that the projector module 155 may be provided at any position of the terminal as necessary.

The memory 160 may store a program for processing and control of the controller 180, and temporarily store input/output data (for example, a phone book, message, audio, still image, video, etc.). It can also perform the function for. The frequency of use for each of the data (eg, each phone number, each message, and frequency of use for each multimedia) may also be stored in the memory unit 160. In addition, the memory unit 160 may store data related to various patterns of vibration and sound output when a touch is input on the touch screen.

The memory 160 is a flash memory type, a hard disk type, a multimedia card micro type, a memory of a card type (for example, SD or XD memory, etc.), RAM (Random Access Memory, RAM), Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Programmable Read-Only Memory (PROM), magnetic memory, magnetic It may include a storage medium of at least one type of disk, optical disk. The terminal may operate in connection with a web storage performing a storage function of the memory 160 on the Internet.

The interface unit 170 serves as a path to all external devices connected to the terminal. The interface unit 170 receives data from an external device, receives power, transfers it to each component inside the terminal, or allows data inside the terminal to be transmitted to the external device. For example, wired/wireless headset port, external charger port, wired/wireless data port, memory card port, port for connecting devices equipped with an identification module, audio input/output (I/O) port, A video input/output (I/O) port, an earphone port, and the like may be included in the interface unit 170.

The identification module is a chip that stores various information for authenticating the user's usage rights, and is a user identification module (UIM), a subscriber identification module (SIM), and a universal subscriber identity module (Universal Subscriber Identity Module). , USIM). The device provided with the identification module (hereinafter referred to as an'identification device') may be manufactured in a smart card format. Therefore, the identification device can be connected to the terminal through the port.

When the mobile terminal is connected to an external cradle, the interface unit is a passage through which power from the cradle is supplied to the mobile terminal, or a passage through which various command signals input from the cradle by the user are transmitted to the mobile terminal. Can be. Various command signals or power inputted from the cradle may be operated as signals for recognizing that the mobile terminal is correctly mounted on the cradle.

The controller 180 controls the overall operation of the terminal. For example, it performs related control and processing for voice calls, data communications, video calls, and the like. The controller 180 may include a multimedia module 181 for multimedia playback. The multimedia module 181 may be implemented in the controller 180, or may be implemented separately from the controller 180.

The controller 180 may perform a pattern recognition process capable of recognizing handwriting input or picture drawing input performed on the touch screen as text and images, respectively.

The power supply unit 190 receives external power and internal power under the control of the controller 180 and supplies power required for the operation of each component.

The various embodiments described herein can be implemented in a computer- or similar device-readable recording medium using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein include application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), It may be implemented using at least one of processors, controllers, micro-controllers, microprocessors, and electrical units for performing other functions. The described embodiments may be implemented by the controller 180 itself.

According to the software implementation, embodiments such as procedures and functions described herein may be implemented as separate software modules. Each of the software modules may perform one or more functions and operations described herein. Software code can be implemented in a software application written in an appropriate programming language. The software code may be stored in the memory 160 and executed by the controller 180.

Hereinafter, specific technical features of the present invention will be described based on the configuration of the terminal 100, the drawing device 200, the server 300, and the advertiser 400 of the platform 10 described above.

In this specification, the method of advertising by remote control proposed by the present invention will be described in four ways.

(1) How to remotely control the drawing device 200 through the terminal 100 to advertise

(2) Advertising method using standby mode

(3) Advertising extension method through sharing

(4) Preference evaluation method through big data analysis

Hereinafter, each method will be described in detail with reference to the drawings.

1st Technology - Drawing machine (200) How to advertise by remote control through the terminal 100

FIG. 5 is a diagram for explaining a method of increasing an advertisement effect by changing a location of an object in which a device is disposed, according to information received from a terminal in which a specific advertisement is played in relation to the system proposed by the present invention.

Referring to FIG. 5, in order to perform a method of remotely controlling and advertising the drawing device 200 through the terminal 100, the platform 10 configures the terminal 100, the drawing device 200, and the server 300 Can be used.

Here, the drawing device 200 has at least one object disposed therein.

Here, at least one object may include not only a doll, but also various objects that can be discharged to the outside by changing its position through an arm.

In addition, at least one arm and at least one camera are disposed inside the drawing device 200.

Here, at least one arm may change the position of at least one of the objects disposed inside the drawing device 200.

In addition, at least one camera is a device for acquiring an image inside the drawing device 200, and may include a camera that shoots based on the X axis, a camera that shoots based on the Y axis, and a camera that shoots conventionally on the Z axis. .

However, the number and arrangement of cameras applied to the drawing device 200 according to the present invention can be changed as necessary.

Referring to FIG. 5, first, the server 300 transmits an advertisement to the terminal 100 (S100 ).

Here, the advertisement transmitted by the server 300 may be content related to an object disposed inside the drawing device 200.

For example, when the object disposed inside the drawing device 200 is a car model A, the advertisement transmitted by the server 300 may be an advertisement related to the vehicle.

In addition, the advertisement transmitted by the server 300 to the terminal 100 may be determined based on the current location of the terminal 100, that is, a regional factor.

In addition, the drawing device 200 and the terminal 100 may be plural, and the types of objects disposed inside the plurality of drawing devices 200 may be changed.

Therefore, the server 300 can randomly transmit a plurality of advertisements corresponding to a plurality of objects to the plurality of terminals 100.

Here, the advertisement transmitted by the server 300 randomly transmits a specific advertisement for one product among a plurality of advertisements or shortly cuts and combines multiple advertisements for a plurality of products, and combines the combined contents into a single advertisement as the terminal 100 It is also possible to transmit.

After step S100, the terminal 100 may play the advertisement received from the server 300 (S200).

As described above, the terminal 100 may receive a plurality of advertisement information from the server 300, and it is possible to play any one advertisement among the received advertisements in the terminal 100.

Subsequently, the terminal 100 may transmit operation information to the drawing device 200 having an object related to the content of the advertisement played in the terminal 100 disposed therein (S300 ).

The operation information in step S300 may include information such as changing the position of the arm inside the drawing device 200 or controlling the number and operation of the cameras.

Accordingly, the drawing device 200 changes the position of at least one object disposed therein according to the manipulation information (S400), and this process is performed through the display unit 151 of the terminal 100. Real-time display is possible.

Meanwhile, the advertisement play operation in step S200 may be performed once more in step S400.

That is, when a user of the terminal 100 wants to change the location of a specific object through the drawing device 200, it is additionally received an advertisement related to the specific object from the server 300 and played on the terminal 100 It is possible.

In addition, in connection with the step S400, when a plurality of terminals 100 exist and a network is formed between the plurality of terminals 100, the user of the terminal 100 pulls the device 200 through the relay of the server 300 ) A method of broadcasting in real time the process of drawing an object existing therein to another user's terminal 100 may be applied.

In addition, when the user succeeds in discharging the object from the drawing device 200 to the outside, the user can receive a reward corresponding to the successful object.

Therefore, the user of the terminal 100 may intentionally attempt to operate the lottery device 200 in order to receive a reward, and in order to obtain an opportunity to attempt the operation of the lottery device 200, in response to the advertisement received from the server 300 Frequently, the terminal 100 is played.

Therefore, the server 300 side can significantly increase the frequency of exposure of advertisements to users of the terminal 100, and the user views various advertisements to obtain rewards, thereby increasing the sales effect of advertisements. .

2nd Technology-Multiple terminals 100 and multiple drawing devices 200 Applied applied Advertising method

In the second technique, a specific system for discharging at least some of objects disposed inside the plurality of drawing devices 200 to the outside will be described by controlling the plurality of drawing devices 200 through the plurality of terminals 100. .

In particular, in the second technology, the standby mode in the case where a user of a plurality of terminals 100 wants to view and manipulate an advertisement related to one specific drawing device 200 will be described in detail.

In relation to the second technique, the standby mode is described first.

FIG. 6 is a diagram illustrating a method in which only a specific terminal controls the operation of a device and the remaining terminals enter a standby mode when there are a plurality of terminals in which a specific advertisement is played in relation to the system proposed by the present invention. .

Referring to FIG. 6, the server 300 may transmit a plurality of advertisements to the plurality of terminals 100 (S210).

At this time, users of the plurality of terminals 100 may have a common interest in an object included in one drawing device 100, and accordingly, advertisements related to the one drawing device 100 may be multiple terminals. 100 may be played simultaneously (S220).

The first terminal of the plurality of terminals 100 in which the advertisement has been played may first be communicatively connected to the drawing device 200, and accordingly, the first terminal transmits operation information to the drawing device 200 (S230). , According to the received operation information, the drawing device 200 changes the position of at least some of the objects disposed therein.

At this time, since the terminals other than the first terminal among the plurality of terminals 100 in which the advertisement was played cannot control the drawing device 200 at the same time, they enter the standby mode (S250).

In the standby mode of S250, in the remaining terminals other than the first terminal, a success tip guide image for drawing an object disposed inside the drawing device 200 may be output.

As the success tip guide image is output, an advertisement additionally received from the server 300 may be played.

In addition, in the standby mode, the image other than the first terminal may play an image successful in drawing an object through the drawing device 200 or an image successful in drawing in a specific period.

In this case, as the success image is output, the advertisement additionally received from the server 300 may be played.

In addition, in the standby mode, guidance on whether to use the proxy chance service may be displayed on the remaining terminals except for the first terminal.

That is, it is possible to transfer the opportunity to attempt a drawing operation through the drawing device 200 to another person in the standby mode.

Subsequently, if the other person succeeds in drawing through the proxy chance service, it is possible to obtain the rewards obtained by dividing each other.

In addition, in order to support the selection of others through the proxy chance service, it is possible to display the probability or level of success on the display unit 151 in consideration of the number of successes of each user to date.

In addition, in the standby mode, it is possible to transmit a conversation or an emoticon through a chat window in the remaining terminals except the first terminal.

In this case, users of the terminal in the standby mode can watch the user of the first terminal operate the drawing device 200, and can communicate an opinion or the like according to the user through the chat window.

Next, a detailed structure of the drawing machine 200 applied to the service proposed by the present invention will be described.

The drawing device 200 may adjust the angle of the camera and the number of cameras shown to the user of the terminal 100.

For example, it is possible that an image obtained from three or more cameras and an image of an angle advantageous for drawing are transmitted to the terminal 100 only for a user of the terminal 100 that has additionally paid points.

In addition, it is possible to adjust the arm inside the drawing device 200 according to the operation information received from the terminal 100, which is through the user's touch input or the user input unit 130 input on the touch screen of the terminal 100. It may be determined according to a user input signal input separately.

In addition, the image inside the drawing device 200 may be displayed on the terminal 100 by using augmented reality (AR) or virtual reality (VR) in addition to the image captured by the camera.

In addition, when the HMD is additionally provided in the terminal 100, it is also possible to guide the image inside the drawing device 200 through the HMD.

For example, the colors of each object may be displayed differently through virtual reality in response to the number of times that a plurality of terminal 100 users attempt to draw for each object disposed in the drawing device 200.

That is, it is possible to display the terminal 100 by dividing the red color into a challenge of 40 times or more/the yellow color is a challenge of 20 times or more/the green of 5 times or less.

In addition, when the drawing of the doll is successful, both the method of reducing and filling the actual number and the method of providing only the product while maintaining the number are applicable.

That is, when an actual object is pulled inside the drawing device 200, the drawn object disappears from the inside, and a method of supplementing the object inside the drawing device 200 by the administrator is applicable.

In addition, even if the drawing is successful, a method of sending an object corresponding to the user as a reward may be applied without reducing the objects included in the drawing device 200.

In addition, basically three cameras (all, X-axis reference direction, and Y-axis reference direction) may be arranged in the drawing device 200, and the number of cameras for each drawing device 200 may be changed.

In addition, each drawing device 200 may have a different drawing difficulty, and the user of the terminal 100 may be randomly assigned a difficulty.

In addition, as a method for attempting to control the plurality of drawing devices 200, in addition to a method of receiving operation information from the terminal 100 that played the advertisement, the operation information is received from the terminal 100 that has performed separate cash expenditure (charging, etc.). The receiving method may also be applied.

Next, a method of confirming the success of the drawing by the user of the terminal 100 through the drawing device 200 will be described.

In order to confirm the success of the drawing in the drawing device 200, that is, in order to recognize the object successful in the drawing, the drawing device 200 may use a vision sensor, QR code, RF-ID, or the like.

In addition, a method of releasing an object from the beginning or a method of releasing the content of an object hidden at the time of success is applicable as a method of releasing an object successful in drawing to a user of the terminal 100.

That is, an object may be placed inside while the appearance is already exposed, or the content of the hidden object may be revealed when the object is successfully hidden in the inside through a capsule or the like.

Next, a detailed structure and operation of the terminal 100 generating operation information in the drawing device 100 will be described.

First, a user of the plurality of terminals 100 can use the play driving function.

The driving play function is a method of transferring a game play attempt opportunity to another person after a user of a specific terminal 100 views an advertisement.

In addition, when the arm inside the device 200 is pulled from the operation information of the user terminal 100, a method of moving according to the operation information in real time and a movement path in advance on the display unit 151 of the terminal 100 Any method of displaying and moving according to a user's decision may be applied.

In addition, when a user of the terminal 100 is attracted to a specific popular drawing device among the plurality of drawing devices 200, the application of the terminal 100 is a UI that induces the user of the terminal 100 to another drawing device 200 Can provide.

In addition, through the application of the terminal 100, the user may be given an opportunity to practice the pulling operation in the drawing device 200 by executing the game practice mode.

In addition, incom information of each of the plurality of drawing devices 200 may be displayed separately through the display unit 151 of the terminal 100.

Here, the income information may include information related to a hardware specification of the drawing device 200 such as the type, number, number of attempts, and production year of the objects included in the drawing device 200.

In addition, in order to achieve the same effect that the user of the terminal 100 entering the above-described standby mode waits from behind on the actual offline, the resolution of the image obtained from the camera is lowered or only the camera image that appears to be seen over the shoulder of the terminal 100 It is also possible to output through the display unit 151.

In addition, when an object is not continuously drawn from a specific doll drawing machine, a method of inducing play by demonstrating that an object in the corresponding machine is pulled may be applied through an application of the terminal 100.

Meanwhile, among the plurality of drawing devices 200, a drawing device 200 that the user of the terminal 100 does not attempt may be generated.

In this case, the drawing device 200 is processed as if the drawing game is progressed through AI itself, and an image for this is displayed to the user of the terminal 100, thereby allowing the user to flow in.

In addition, when a specific object inside the drawing device 200 is in a situation just before drawing (for example, when an object is located right next to a falling place), sharing the above situation with users of the terminal 100 to draw users A method of introducing the device 200 to the game side may also be applied.

In addition, it is also possible to form a network between a plurality of terminal users to form a composition (ranking, reward, etc.) that compete with each other.

In addition, in order to maximize the immersion of the user of the terminal 100, a device stroke function may be used.

That is, when a user of the terminal 100 requests a device stroke function through an application, an offline agent can shake the corresponding drawing device 200.

In addition, for the play of a plurality of users, it is also possible to increase the objects disposed in the drawing device 200 and apply a method of drawing the objects together by a plurality of users.

In addition, in conjunction with the server 300, it is possible for the terminal 100 to receive a push message from the drawing device 200.

Such a push message includes a message informing the user of the specific product to be tried multiple times, a message informing the royal item, a message informing the user of an inflow of a product of interest, a message informing that the season off product is introduced, etc. It may include.

In addition, voice guidance (ex) through the application in the process of the user trying to draw through the terminal 100 is a waste. Try it one more time etc.).

In addition, the terminal 100 may additionally inform the terminal 100 of a setting time or relocation time for each machine of the drawing device 200, thereby making it easier to select the drawing device 200 of the user.

In addition, the server 300 provides a space for the user of the terminal 100 separately, such as a blog, and the user of the terminal 100 also publishes the obtained product on the blog and shares it with the user of the other terminal 100. Can be used together.

Next, a method for maximizing the advertising effect in the terminal 100 will be described in detail.

7 is a flowchart illustrating a method of controlling a device operation only by a terminal in which a plurality of advertisements are played according to a mission in relation to the system proposed by the present invention.

Referring to FIG. 7, in connection with step S200 described above, a step in which the terminal 100 additionally receives the mission from the server 300 is performed (S221 ).

Here, the mission received by the terminal 100 may be, for example, a mission of collecting content corresponding to a product to be advertised when using a method of hiding an object.

That is, the advertisement effect can be enhanced through a mission to collect a logo on the capsule, a mission to collect the same logo, a mission to collect text on the capsule, and the name of the product to be advertised.

If a plurality of advertisements are played according to such a mission (S222), and the server 300 determines whether to play advertisements according to the mission, additional rewards (for example, point payment) are made in addition to the attempt of the drawing device 200. Can be done.

Accordingly, when the drawing is successful, additional compensation may be made in response to the user of the terminal 100 sharing the screen on which the user has successfully drawn the drawing.

As a method of utilizing the points obtained here, a method of applying a special game machine (for example, a golden game machine) only with accumulated points may be applied.

In addition, FIG. 8 is a flowchart illustrating a method of controlling a device operation only by a terminal in which a plurality of advertisements related to a product are played according to a mission in relation to the system proposed by the present invention.

Referring to FIG. 8, the server divides an advertisement of one product into a plurality of advertisements and transmits them to the terminal 100 (S210 ).

At this time, if a plurality of advertisements are played in the user's terminal 100 (S221), and the server 300 checks whether or not a plurality of advertisements are played, additional rewards in addition to granting an opportunity to attempt the drawing of the drawing device 200 ( For example, points can be paid).

Accordingly, when the drawing is successful, additional compensation may be made in response to the user of the terminal 100 sharing the screen on which the user has successfully drawn the drawing.

As a method of utilizing the points obtained here, a method of applying a special game machine (for example, a golden game machine) only with accumulated points may be applied.

In addition, FIG. 9 is a flowchart illustrating a method of controlling a device operation only in a terminal in which a predetermined advertisement is played in a plurality of terminals according to a mission in relation to the system proposed by the present invention.

Referring to FIG. 9, when a plurality of specific terminals 100 receive additional missions from the server 300 (S221), and when a plurality of advertisements are played in terminals 1 to 3, which are the specific plurality of terminals 100 (S222), the server 300 checks whether a predetermined number of advertisements has been played in terminals 1 to 3 (S223).

Subsequently, when a plurality of advertisements are played in terminals 1 to 3, additional rewards (for example, point payment) may be made in addition to granting an opportunity to draw the drawing device 200.

Accordingly, when the drawing is successful, additional compensation may be made in response to the user of the terminal 100 sharing the screen on which the user has successfully drawn the drawing.

As a method of utilizing the points obtained here, a method of applying a special game machine (for example, a golden game machine) only with accumulated points may be applied.

In addition, FIG. 10 is a flowchart illustrating a method of controlling the operation of a device by using an answer to a question after an advertisement is played in relation to the system proposed by the present invention.

Referring to FIG. 10, in addition to the conventional method, a question related to advertisement is given by the server 300 to the terminal 100 (S222 ), and the user of the terminal 100 answers the question asked by the server 300. If (S223), in addition to the opportunity to try to draw the drawing device 200, additional compensation (eg, payment of points) may be made.

In addition, FIG. 11 is a flowchart illustrating a method of controlling the operation of a device in consideration of the position of a terminal in relation to the system proposed by the present invention.

Referring to FIG. 11, the server 300 grasps the location of the user terminal 100 (S311 ), and when the identified location of the terminal 100 corresponds to a predetermined location, the device 100 for drawing to the terminal 100 ( 200) In addition to granting a chance to try to draw, additional rewards (eg, point payment) may be made.

This means that offline stores that are contracted separately from the server 300 exist, and when a user enters the offline store, an opportunity to draw, etc. is given, so that the offline store maximizes the inflow of customers, and the server 300 is in addition to the advertisement. This is to make it possible to make money through offline stores.

At this time, if the user succeeds in drawing through the drawing device 200, it may be possible to receive the product directly from an offline store.

In addition, in the present invention, a method of performing an offline quest as a group and paying points may also be applied.

For example, after ordering a bulgogi burger from McDonald's, it is possible to apply a game application opportunity, and to pay for a mission (for example, a bulgogi burger for free) in case of success. It can also be utilized in addition.

In addition, the difficulty may be determined for each of the plurality of drawing devices 200, and the game may be performed at the difficulty according to the drawing device 200 selected by the user.

In addition, a method of compensating when a plurality of objects are extracted and dropped into a specific region by one arm in the drawing device 200 and then when all objects are filled in the same color or the like may be applied.

Next, when the user of the terminal 100 succeeds in drawing through the drawing device 200, a method of compensating will be described in detail.

First, a method of directly delivering a real object corresponding to an object acquired by a user to a corresponding user through delivery may be applied.

The direct delivery method may be a method of delivering to an address, a method of visiting a convenience store, a method of visiting a product-related store located at a short distance based on a user's location, and the like.

If an object is placed in a capsule inside the drawing device 200, a barcode, a QR code, or the like may be additionally used to prove that the terminal 100 is a user's own object.

In addition, a reward method of paying a coupon using a QR code may be applied so that the user of the terminal 100 can use it elsewhere.

Here, the coupon may use a method of providing a coupon for an advertiser of a local unit through a location-based method (providing a use coupon such as a restaurant in addition to industrial products, such as social commerce).

In addition, a reward method may be applied to pay points that give a user an opportunity to try another drawing device 200 so that a user with a higher preference can be drawn.

In particular, with respect to such a royal item, a method of limiting the number of people and applying for qualification of entry may be applied only by viewing the advertisement.

In addition, a method of granting entry qualification by viewing advertisements related to low items and providing a product to a user having the shortest time for success may be applied.

In addition to the method of providing the object in real, a method of paying points to the user of the terminal 100 from the server 300 may be applied.

Here, the points include both points that are distinguished from the eligibility for the drawing device 200 and points that are possible up to the drawing device 200 qualification.

When the user of the terminal 100 extracts or attempts to extract an object a predetermined number of times or more, a level can be paid when a specific level is achieved by introducing a level structure.

In addition, additional points may also be earned through a method of sharing a service using the drawing device 200 in the vicinity.

At this time, the user may be used for an attempt to draw the acquired points through the drawing device 200, but may exhaust the points by other methods.

For example, only when the point is exhausted, an additional service for displaying coordinate information on the terminal 100 is displayed, an additional service for moving route guidance is provided, an additional service for increasing the probability of success is applied, an additional number of cameras is provided, or an infrared camera is provided. Using the guide service for the object (X-ray service) and the like can be applied.

Here, in the service using the infrared camera, when an object included in the drawing device 200 is hidden by a capsule or the like, the user additionally acquires information about the appearance obtained through the infrared camera using the point, and the user tries to draw This is a service that helps you select a target.

Also, points may be applied to the donation function.

In other words, the point is cashed (cashed at a lower cost than the point before the change) to be donated, and the mandatory donation is to be shared on the network using communication, while sharing the server 300, the drawing device 200, or the terminal ( 100) can share advertisements for the application.

In addition, it is also possible to process the user of the terminal 100 to donate an object when the product is successful or to make a donation when there is no delivery request for a certain period of time.

In addition, it is also possible that the server 300 additionally operates a separate cyber shop for purchasing products using these points.

Third Technology-How to expand ads through sharing

In the third technology, a user of the terminal 100 shares information related to the “server 300-drawing device 200-terminal 100” to the outside, shares his/her drawing image to the outside, or externally plays an advertisement. When an event such as sharing is generated, a method of providing compensation to a user of the terminal 100 will be described in detail.

Here, as described above, the reward provided to the user includes not only an attempt to give an attempt to the drawing device 200, but also a reward for paying points.

When the user of the terminal 100 wants to expand the advertising effect through sharing, it is divided into the following two methods according to the subject who sends information about the sharing.

(1) Sharing method based on user

(2) Server-based sharing method

First, the user reference sharing method will be described with reference to FIGS. 12 and 13.

12 is a flowchart illustrating a method of providing additional compensation when a user of a specific terminal promotes to a user of an external terminal in relation to the system proposed by the present invention.

In addition, FIG. 13 illustrates an example of a method of providing additional compensation when a user of a specific terminal promotes to a user of an external terminal in relation to FIG. 12.

Referring to FIG. 12, first, operation information is extracted from the first terminal 100 to the device 200 (S410 ).

Thereafter, the drawing device 200 changes the internal object position according to the operation information (S420 ), and the first terminal 100 may attempt to receive additional operation opportunities or points after the operation is completed.

At this time, the first terminal 100 may transmit promotional information related to the drawing device 200 to the second terminal 100 (S430), and when the server 300 separately checks (S440), the server 300 ) Provides compensation to the first terminal 100.

This basic process will be described in more detail through FIG. 13.

Referring to FIG. 13, a user can select a share button in the first terminal 100a, which is the first terminal that is a recommended terminal (S411), and write a content to share to select an object to share from a contact (S412).

Thereafter, the first terminal 100 may transmit the message written through the message server 500 (eg, KakaoTalk server, etc.) to the second terminal 100b, which is the recommended terminal (S413, S414).

Through the message server 500, the sharing information can be confirmed by the server 300 receiving the information (S415), and thus providing the reward to the recommender terminal 100a (S416).

In addition, the recommended terminal 100b may once again obtain a reward through sharing.

That is, in the second terminal 100b, the user installs and executes the application (S417), selects a share button (S418), writes the content to be shared, and selects an object to be shared from the contact (S419). .

Thereafter, the second terminal 100b may transmit the message written through the message server 500 (eg, KakaoTalk server, etc.) to the third terminal 100c, which is the recommended terminal (S421, S422).

The server 300 may receive and confirm the information through the message server 500 (S423), and provide rewards to the recommender terminal 100b accordingly (S425).

Next, the server reference sharing method will be described with reference to FIGS. 14 and 15.

14 is a flowchart illustrating a method of providing additional compensation when a user of a specific terminal requests a server and promotes it to a user of an external terminal in relation to the system proposed by the present invention.

In addition, FIG. 15 illustrates an example of a method of providing additional compensation when a user of a specific terminal requests a server and promotes it to a user of an external terminal in connection with FIG. 14.

Referring to FIG. 14, first, operation information is extracted from the first terminal 100 to the device 200 side (S510 ).

Thereafter, the drawing device 200 changes the internal object position according to the operation information (S520), and the first terminal 100 may attempt to receive additional operation opportunities or points after the operation is completed.

At this time, the first terminal 100 may transmit the intention to send promotional information related to the drawing device 200 to the server 300 through a trigger signal (S530).

The S530 trigger signal may include information about the second terminal 100 to be shared by the first terminal 100.

Subsequently, the server 300 may transmit promotional information related to the drawing device 200 to the second terminal 100 (S540), and unlike the FIG. 12, the server 300 directly transmits the information and undergoes a verification process. Without need, the server 300 provides compensation to the first terminal 100 (S550).

This basic process will be described in more detail through FIG. 15.

Referring to FIG. 15, a user may select a share button in a first terminal 100a, which is a first terminal, which is a recommender terminal, and select a target to be shared from a contact by filling out the desired content (S511).

Subsequently, the first terminal 100 transmits a trigger signal to the server 300 and correspondingly, the server 300 creates a message for the shared target (S512).

Thereafter, the server 300 may transmit the message written through the message server 500 (eg, KakaoTalk server, etc.) to the second terminal 100b, which is the recommended terminal (S514).

In addition, the server 300 immediately compensates the first terminal (S515, S516).

In addition, the recommended terminal 100b may once again obtain a reward through sharing.

That is, in the second terminal 100b, the user installs and executes the application (S517), selects a share button, writes the content to be shared, and selects a target to be shared from the contact (S518).

Thereafter, the second terminal 100b transmits a trigger signal to the server 300 and, in response, creates a message for the shared target in the server 300 (S519).

Thereafter, the server 300 may transmit the message written through the message server 500 (eg, KakaoTalk server, etc.) to the third terminal 100c which is the recommended terminal (S521, S522).

Through the message server 500, the sharing information can be confirmed by the server 300 receiving the information (S423), and thus providing the reward to the recommender terminal 100b (S523, S524, S525).

On the other hand, the reward for sharing may be 1) simple publicity 2) flowing into a recommended link 3) the degree may vary depending on the ad viewing.

In other words, if the recommended person flows into the recommendation link, rather than sharing the simple promotional information, a greater reward is provided.

In addition, if the recommended person escapes from flowing into the recommended link and even views the advertisement, a greater reward is provided.

16 is a diagram illustrating a specific example of providing rewards based only on a promotional event in relation to the rewards described in FIGS. 12 to 15, and FIG. 17 is a promotional event in relation to the rewards described in FIGS. 12 to 15 According to the recommendation link, according to a specific example of providing a reward, FIG. 18 is related to the rewards described in FIGS. 12 to 15, and when watching an advertisement according to a promotional event, to provide a reward It shows a specific example.

In FIGS. 16 to 18, both the user reference sharing method and the server reference sharing method described above may be applied.

First, referring to FIG. 16, the user reference sharing method described in FIG. 12 is applied, and the content of the compensation proceeds only with the event in which the recommender terminal 100a transmits information related to promotion to the recommended terminal 100b side.

Alternatively, referring to FIG. 17, the recommended terminal 100b receives a message (S714), and then an event S725 flowing into the recommended link occurs.

In this case, the server 300 provides a reward greater than 16 in the reward payments S726 and S727 to the recommender terminal 100a.

Also, referring to FIG. 18, unlike FIG. 17, the recommended terminal 100b receives a message (S734), installs a related application (S735), and watches the advertisement received from the server 300 (S736) Event (S725) occurs.

In this case, the server 300 provides a greater reward than the FIG. 17 in the reward payments S739 and S740 to the recommender terminal 100a.

4th Technology - Big data Preference evaluation method through analysis

In the fourth technique, the operation of the "server 300-pull device 200-terminal 100" goes further, and the preferences of users of the terminal 100 for each object disposed in the pull device 200 are based on big data. Evaluate as, and apply the method of feedback to the advertiser 400 on the results.

19 is a block diagram illustrating a method for evaluating preferences for a plurality of products based on big data based on the operation of a terminal and a doll drawing device in relation to the system proposed by the present invention.

Referring to FIG. 19, first, the user terminal 100 transmits operation information to the device 200 side (S610 ).

Thereafter, the drawing device 200 changes the position of the internal object according to the operation information received from the terminal 100 (S620).

After step S620, the drawing device 200 transmits the information related to the object location change to the server 300 in real time (S630).

Thereafter, the server 300 evaluates the preferences of each of the plurality of objects according to a preset criterion (S640), and provides the evaluation result to the advertiser 400 (S650).

Here, the preset criteria are the number of attempts to draw through the drawing device 200, the type of advertisement received from the server 300 and viewed by the terminal 100, and the user of the terminal 100 performs a confirmation operation before performing the drawing operation. Whether it is a rough object (premise that a service for identifying an object is provided) or the like.

Thereafter, the server 300 receives feedback such as a separate advertisement proposal from the advertiser 400 receiving the evaluation result (S660).

That is, as the user's preference analysis through big data analysis becomes possible, differential charges can be made to the advertiser 400.

In addition, the server 300 side can generate advertising costs through user preference analysis according to gender, age, and time.

In addition, the big data analysis method described with reference to FIG. 19 may be performed based on selection of a machine or may be performed based on an attempt to a specific object in the machine.

Meanwhile, FIG. 20 is a flowchart specifically illustrating a method for evaluating preferences for a plurality of products described in FIG. 19 based on big data.

Referring to FIG. 20, first, when a share button is selected in the recommender terminal 100a (S611) and a contact is selected (S612), the server 300 through the message server 500 obtains information about the recommended person You can, and you can search for the recommended big data (S613).

Thereafter, the server 300 analyzes the preferred object in relation to the recommended person (S614), selects objects and advertisements (S615), composes a message according to the selected content content (S616), and recommends the person through the message server 500 It can be transmitted to the terminal (100b) (S618).

Thereafter, the first terminal 100a is compensated (S619, S620).

Therefore, rather than simply transmitting randomly determined advertisement information to the second terminal 100b, advertisements and the like are determined and shared based on content preferred by the recommended person based on the big data, so that the advertising effect and the like can be maximized. .

Meanwhile, FIG. 21 shows an example of an advertisement platform 10 and an interoperable platform that can be provided according to the present invention.

Referring to FIG. 21, the present invention can provide an advertisement effect expansion platform 10 according to “Advertiser 400-Server 300-Pulling Device 200-Terminal 100”.

In addition, additionally, the platform proposed by the present invention includes an advertising character design platform, an advertisement content development platform, a game platform other than a doll drawing device 200 after viewing an advertisement, a trading market platform (a market for trading objects drawn), and a donation platform (pulled) Object donation), delivery platform, payment platform, etc. can be extended to work.

Through the system 100 proposed by the present invention as described above, the present invention provides a method and system for enhancing an advertisement effect by changing a location of an object in which a device is disposed according to information received from a terminal in which a specific advertisement is played. Can provide.

The above-described embodiments of the present invention can be implemented through various means. For example, embodiments of the present invention may be implemented by hardware, firmware, software, or a combination thereof.

For implementation by hardware, the method according to embodiments of the present invention includes one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs) , Field Programmable Gate Arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, and the like.

In the case of implementation by firmware or software, the method according to embodiments of the present invention may be implemented in the form of a module, procedure, or function that performs the functions or operations described above. The software code can be stored in a memory unit and driven by a processor. The memory unit is located inside or outside the processor, and can exchange data with the processor by various known means.

The detailed description of preferred embodiments of the present invention disclosed as described above has been provided to enable those skilled in the art to implement and practice the present invention. Although described above with reference to preferred embodiments of the present invention, those skilled in the art will understand that various modifications and changes can be made to the present invention without departing from the scope of the present invention. For example, those skilled in the art can use each of the configurations described in the above-described embodiments in a manner of combining with each other. Accordingly, the invention is not intended to be limited to the embodiments presented herein, but rather to give the broadest scope consistent with the principles and novel features disclosed herein.

The present invention may be embodied in other specific forms without departing from the spirit and essential features of the present invention. Accordingly, the above detailed description should not be construed as limiting in all respects and should be considered illustrative. The scope of the invention should be determined by rational interpretation of the appended claims, and all changes within the equivalent scope of the invention are included in the scope of the invention. The invention is not intended to be limited to the embodiments presented herein, but rather to give the broadest scope consistent with the principles and novel features disclosed herein. In addition, in the claims, claims that do not have an explicit citation relationship may be combined to constitute an embodiment, or may be included as new claims by amendment after filing.

Claims (10)

An apparatus in which an object is disposed, and the position of at least one of the objects is changed,
When receiving information from the terminal where the advertisement was played,
The device changes the at least one location according to the information,

The object is related to the advertisement,
The device, terminal and advertisement are plural,
At least some of the objects included in the plurality of devices are different from each other,

When a first advertisement among the plurality of advertisements is played on the terminal, a first device including an object related to the first advertisement among the plurality of devices receives the information from the terminal,

A condition that the user of the first terminal among the users of the plurality of terminals attempts to change the position of the first object among the objects at least a preset number of times, and the user of the first terminal sets the first object as the object of interest in advance When at least one of the conditions is satisfied, the first terminal receives the advertisement related to the first object through a server,

When the user of the first terminal completes the online or offline preset mission,
The device, by controlling a component that changes the position of at least one of the objects, characterized in that to support the user of the first terminal to move the at least one object to a desired point with a higher probability Device.
delete According to claim 1,
The device has at least one camera disposed therein,
At least a part of the image acquired by the at least one camera is transmitted to the terminal,
At least one of the angle, position and whether the driving of the at least one camera is characterized in that the device is determined according to the information received from the terminal. According to claim 1,
When the device succeeds a preset mission by changing the at least one location according to the information,
The server is characterized in that it provides a reward corresponding to the success of the mission to the terminal. According to claim 1,
The advertisement is composed of a plurality of sub advertisements,
When the plurality of lower advertisements are all played in the terminal, the device receives information from the terminal. According to claim 1,
The advertisement is composed of a plurality of sub advertisements,
The terminal is a plurality,
When the plurality of lower advertisements are all played in the first terminal group which is at least one of the plurality of terminals, the device receives the information from the first terminal group. According to claim 1,
The server transmits a question related to the object to the terminal where the advertisement was played,
When the user of the terminal inputs an answer corresponding to the question, the device receives information from the terminal. According to claim 1,
The server receives the location information of the terminal from the terminal,
The server transmits an advertisement determined in response to the location information to the terminal. According to claim 1,
And the object is exposed and placed inside the device or inserted inside the blocking body and placed inside the device in a hidden state. In the control method of the device is disposed inside, and changing the position of at least one of the objects,
Receiving information from the terminal where the advertisement was played; And
Including; changing the at least one location according to the information;
The object is related to the advertisement,
The device, terminal and advertisement are plural,
At least some of the objects included in the plurality of devices are different from each other,
When a first advertisement among the plurality of advertisements is played on the terminal, a first device including an object related to the first advertisement among the plurality of devices receives the information from the terminal,

A condition that the user of the first terminal among the users of the plurality of terminals attempts to change the position of the first object among the objects at least a preset number of times, and the user of the first terminal sets the first object as the object of interest in advance When at least one of the conditions is satisfied, the first terminal receives the advertisement related to the first object through a server,

When the user of the first terminal completes an online or offline preset mission, the device controls a component that changes the position of at least one of the objects, so that the user of the first terminal moves to a desired point A method of controlling a device, characterized in that it supports moving at least one object with a higher probability.

Images