KR20080103799A - Utv media service method and system - Google Patents

Abstract

A UTV(UCC Tiva Vision) media service method and a system thereof are provided to display contents such as a declaration of love, birthday congratulation, anniversary that a user wants through a specific local system in a specific time or place. A local system(110) is installed at a specific place by unit. In addition, local system displays reserved contents in a reserved time. An operating system sever provides the reservation-completed contents to a corresponding local system. The local system includes a communication interface unit, a controller, a media output device and a screen display unit, and the communication interface unit performs interface match or data communication with the operating system sever connected through a network(13).

Description

UTV media service method and system

1 is a system configuration diagram showing a UTV media service system according to a first embodiment of the present invention;

2 is a functional block diagram illustrating a local system applied to the UTV media service system according to FIG. 1;

3 is a functional block diagram showing an operating system server applied to the UTV media service system according to FIG. 1;

4 is a system configuration diagram showing a UTV media service system according to a second embodiment of the present invention;

5 is a functional block diagram illustrating a local system applied to the UTV media service system according to FIG. 4;

6 is a functional block diagram showing an operating system server applied to the UTV media service system according to FIG. 4;

7 is a flowchart illustrating a UTV media service method according to a third embodiment of the present invention;

FIG. 8 is a flowchart illustrating a detailed operation of an occupancy license approval step in the UTV media service method according to FIG. 7.

9 is a flowchart illustrating a method of UTV media service according to a fourth embodiment of the present invention;

FIG. 10 is a flowchart illustrating a detailed operation of an occupancy license approval step in the UTV media service method according to FIG. 9;

11 is a reference diagram illustrating an example of a mutual authentication process through recognition and identification between a consumer and a local system;

12 is a reference diagram shown to explain an implementation example of UTV media service operation according to the present invention;

FIG. 13 is a reference diagram illustrating a service process in which a content of an exposed screen is changed as a consumer moves in the service implementation method according to the present invention;

14 is a reference diagram illustrating an example of using various operation screens applied to an implementation of a media service according to the present invention.

<Description of the symbols for the main parts of the drawings>

110: local system 111: communication interface unit

112: control unit 113: storage unit

114: media output unit 115: screen display unit

120: operating system server 121: communication interface unit

122: search information provider 123: event reservation management unit

124: database (125) 125: control unit

126: billing processing unit 126-1: advertiser billing processing unit

126-2: user billing processing unit 127: schedule reservation management unit

128: installation site characteristic information management unit 210: local system

211: communication interface unit 212: control unit

213: storage unit 214: user terminal recognition processing unit

215: wireless communication unit 216: media output unit

217: display unit 218: GPS module

219: Camera module 210-1: Schedule reservation management unit

220: operating system server 221: communication interface unit

222: search information provider 223: event reservation management unit

224: database (DB) 225: control unit

226: billing processing unit 226-1: advertiser billing processing unit

226-2: user billing processing unit 227: schedule reservation management unit

228: installation place characteristic information management unit 230: user terminal

The present invention relates to a UTV (UCC Tiva Vision (hereinafter referred to as "UTV") media service method and system, and more specifically, to set up the content that the user wants to expose at a certain time and in a specific public place and to reserve content exposure When a user approaches a certain distance to a public place where the local system is installed, the user such as love confession, birthday, anniversary, etc. set by the user at a specific time set after the local system and the user terminal perform authentication process through mutual recognition. A method and system for a UTV media service that makes it possible to display content for various related contents or events.

The present invention can maximize the advertising effect for the advertiser by displaying the advertising image of the advertiser while the content for various event events are displayed, the user provides an incentive from the advertiser by actively using the advertising image in the event event It has the advantage of reducing the cost of the event.

In general, modern people today have no hesitation in expressing their personalities and dispositions to the outside. In particular, she recognizes differentiation from others as her own personality and expresses various expressions in her daily life.

For example, confession of love, proposals, and anniversary of lovers are important events, and they want to make a good memory with their inspiration. To do this, they spend a lot of time and money, such as planning an event for a long time and preparing the items needed for the event.

For example, various forms of events can be expressed, such as preparing a lot of flowers in a crowded public place to confess love to a lover or making a reservation for a special place and making a proposal public in that reserved place.

As mentioned above, modern people are active in various event events expressing their own personalities, such as love confession, proposal, anniversary with a lover, birthday celebration, etc. In most cases, you can either prepare from scratch, use a service provider, or get help from friends and acquaintances around you.

On the other hand, commercial advertisements are mainly used offline media such as televisions, newspapers, handouts, and billboards installed on roads and online media such as the Internet, and advertisements using televisions are exposed to many unspecified masses. As possible, the effect is great, but it requires a huge expense such as the cost of programming.

In addition, in the case of billboards installed in outdoor or underground sidewalks, the cost is lower than the advertisement of the television, but the effect is limited, and this also requires a lot of cost compared to the effect of the advertisement. And there is a problem that is difficult to install and difficult to maintain.

Even in the case of advertisement using a medium such as the Internet, the cost is lower than that of the advertisement in the mass media, but the people who access the advertisement are limited, and it is difficult to expect the effect of the advertisement greatly.

Therefore, it is required to develop a media service that enables modern people to express their own personality and inclinations in love confession, proposal, lovers' anniversary, and birthday celebration. There is a need for the development of a media service that can advertise targets.

Accordingly, the present invention has been made to solve the above-mentioned conventional problems, the object of the present invention is to install the content set by the user who planned the event event such as love confession, birthday celebration, anniversary, etc. installed in a specific public place The present invention provides a method and system for UTV media service that provides a new concept of media content service that can be displayed at a specific time through a screen of a local system.

In addition, another object of the present invention is to provide an optimal advertising effect even if the advertiser pays a low cost based on the local information of the local system installed in a specific place, that is, the characteristics of the floating population and the floating population by time of the place where the local system is installed The present invention provides a method and system for UTV media service that can be enjoyed.

In addition, another object of the present invention is to provide a method and system for UTV media services that enable people who value personality to plan and execute their own events effectively.

The first invention for achieving the above object is a local system, each installed in a separate unit in a specific place, the local system for displaying the content scheduled to be exposed at a specific time in accordance with the reservation time; And an operating system server configured to provide content for which reservation setting is completed for each local system to the corresponding local system.

In order to achieve the above object, the second invention is installed in each unit in a specific place, and recognizes the proximity of the user terminal where the specific software is installed, performs mutual authentication process through identification, and then reserves the predetermined time. A local system providing control authority to the user terminal, and displaying content whose exposure is reserved for a specific time according to a control command of a user terminal having the control authority or a preset control command; And manages the local systems with respective local machine IDs, and when the occupancy rights of the local systems are requested, confirms and approves the schedule information of the corresponding local systems, and the contents of which reservation is set by the approval of the occupancy rights for each local system are completed. It provides a UTV media service system comprising; operating system server for providing the corresponding local system.

A third invention for achieving the above object, the operating system server, the step of requesting and approving the occupancy license for a particular local system; Registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is authorized; And providing, by the operating system server, content for which reservation setting is completed to a corresponding local system, wherein the local systems installed at a specific place display content that is scheduled to be exposed at a specific time in accordance with a predetermined event reservation time. A UTV media service method is disclosed.

A fourth invention for achieving the above object, the operating system server providing a content to be exposed at a specific time to a specific local system for which the occupancy license is approved; Recognizing proximity of a user terminal having occupied usage rights and performing mutual authentication by local systems installed at a specific place; Granting a control right to a user terminal which has performed authentication by the specific local system; And when a control command is input from a user terminal having the control right, displaying, by a specific local system receiving the control command, a content set corresponding to the control command for a specific time reserved for exposure. Initiate a service method.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

First, terms used in the present invention are defined. UTV (UCC Tiva Vision; UTV) is to display various information and contents including user-generated contents (UCC), videos such as advertisement images, and display desired information at specific places and times designated by advertisers or users (consumers). Means media that provide services to make it possible, and is operated in connection with various communication networks such as mobile communication network, high speed communication network, Internet network, and wired / wireless network.

1 is a system configuration diagram showing a UTV media service system according to a first embodiment of the present invention, FIG. 2 is a functional block diagram showing a local system applied to the UTV media service system according to FIG. 1, and FIG. 1 is a functional block diagram showing an operating system server applied to a UTV media service system according to FIG.

As shown in FIG. 1, the UTV media service system according to the first embodiment of the present invention includes a plurality of local systems 110 and an operating system server 120. The operating system server 120 is connected through a network 13, and the operating system server 120 includes a user interface 11 connected through the Internet, mobile communication, and various communication networks 12 provided by a communication service provider. It is composed.

Here, the user interface 11 may be one of a personal computer (PC), a notebook computer, a personal digital assistant (PDA), and a variety of different wireless terminals, and an advertiser or love confession, birthday celebration, anniversary event that wants to post an advertisement. It is a terminal used by a user who wants a special event such as a consumer to reserve an event. The types of wireless terminals include mobile phones, cellular phones, camera phones, cellular phones, common frequency communication phones (TRS), PCS (Personal Communication Service) phones, GSM (Global System for Mobile) phones, and W-CDMA (Wideband CDMA) phones. , CDMA-2000 phone, MBS (Mobile Broadband System) phone, DMB phone, video terminal, satellite terminal, WiBRO (WIBRO) terminal, etc. The MBS phone refers to a mobile phone to be used in the fourth generation system currently under discussion . In addition, the user interface 11 may be implemented in the form of a navigator, an MP3 (media player), a game machine, or the like.

The local systems 110 are installed in individual units at specific places in the public, and display content reserved for a specific time by an advertiser or a consumer who wants an event at a specific time.

Content exposed through the local system 110 may be used, such as advertiser advertising video, consumer-generated user-generated content (UCC), and user-generated content, music videos, animations, movies, dramas, shows Pros, news and the like can be used as the content.

In addition, the user's voice, the user's text, the advertiser's text, etc. may be selectively added to the various contents as described above.

As illustrated in FIG. 2, the local system 110 includes a communication interface 111, a controller 112, a storage 113, a media output device 114, and a screen display 115. The communication interface 111 performs interface matching and data communication with an operating system server connected through the network 13.

The control unit 112 parses the content information received from the communication interface unit 111 to separate content and execution information, and controls and manages the extracted execution information, and the storage unit 113 extracts and extracts the information. Saved content.

The media output unit 114 outputs the video image and the sound of the specific content according to the media output control signal of the controller 112, and the screen display unit 115 displays the image of the specific content provided from the media output unit 114. Display the image.

The screen display unit 115 may include various display devices such as a screen, a transparent or translucent screen, a PDP, an LCD, an LED, a CRT, an organic EL, a TFT-LCD, and a paper display (electronic paper) for the next generation. And, if implemented as a screen, the media output unit 114 is made of a configuration of a beam project. That is, the screen display unit 115 may be understood to include both a method of obtaining and reflecting image information by using projection and a method of obtaining and displaying image information of a digital signal.

The operating system server 120 implements a time sync. Based on the world standard time of the GPS and the plurality of local systems 110 connected through the network 13, and reserves each of the local systems 110. The set contents are provided to the corresponding local system 110.

Here, Time Sync. Is required for precisely controlling the operating time of the local systems 110 distributed in various places, and the implementation periodically updates the world standard time information of the GPS in the operating system server 120. A method of transmitting to a plurality of local systems 110 or a method of implementing time synchronization based on a world standard time by mounting a GPS module in all local systems 110 may be used.

In this case, the time synchronization using the operating system server 120 is a method that the GPS operates in the operating system server 120 and transmits to the plurality of local systems 110 through the network 13, and the operating system server 120 The method of transmitting the standard time to the plurality of local systems 110 may be variously applied.

The operating system server 120 manages the supply, organization, and operation of programs, content, and advertisements required for media operation of UTV.

As shown in FIG. 3, the operating system server 120 includes a communication interface 121, a search information providing unit 122, an event reservation management unit 123, a database 124, a controller 125, and a billing processing unit ( 126), the schedule reservation management unit 127, and the installation place characteristic information management unit 128 at least one or more.

The communication interface 121 performs interface matching and data communication with the plurality of local systems 110 connected through the network 13, and the search information provider 122 connects the advertiser through the user interface 11. Alternatively, the service provider searches the schedule reservation information and the stored content list of the local systems 110 according to the user's request of the user, and provides list information that can be set by the user.

In addition, the event reservation management unit 123 manages event reservation information for which user reservation setting is completed through the search information providing unit 122, and the database 124 stores content information and operation schedule information of local systems, and controls the control unit ( 125 manages the plurality of local systems 110 through a local machine ID, and controls and manages each internal configuration module as a whole. Here, the local machine ID may be attached to the front side of the screen display unit 115 of the local system 110 through labeling.

In addition, the charging processing unit 126 charges according to the occupied use of the local system 110, and is charged to the advertiser billing processing unit 126-1, which is charged to the advertiser according to the exposure of the advertisement image, and to the event user of the content exposure. The user billing processing unit 126-2 may be configured, wherein the user billing processing unit 126-2 combines the advertisement image set by the advertiser to perform content exposure when the consumer requesting the event is combined. The incentive is deducted from the user fee and processed.

In addition, the billing processing unit 126, at the time of billing processing of the user, at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic money, electronic gift certificates, gift certificates, and bank transfers Provide payment services so that can be made.

The schedule reservation management unit 127 manages monthly, daily, and hourly schedule status information of the plurality of local systems 110, and the installation location characteristic information management unit 128 provides information on surrounding conditions of the installation locations of the plurality of local systems 110. That is, it manages information such as floating population, age group, floating population tendency, store information, and commercial area of installation place.

The present invention can be applied to IPTV, cable TV, and HDTV in addition to the above-described configuration, and the same effect can be obtained in such a new configuration.

The first invention as described above, so that the content such as advertising video, love confession, birthday celebrations, anniversary events, etc., which are reserved in the local system 110 installed in a specific public place is automatically displayed at a specific time when the exposure is reserved, In addition to increasing the effect of the event according to the consumer's expression of personality, it provides the effect of reducing the event event cost by receiving incentives set by the advertiser when combining the advertising image.

In addition, in view of the information on the installation location of the local system 110, that is, the time zone of the floating population, the age group of the floating population, the propensity and characteristics of the floating population in the advertiser's position by advertising the target at a specific time to maximize the low advertising costs Advertisement can be expected to be effective, and by providing the advertisement of the company in the event of the consumer's special event, the advertisement image is highlighted in addition to the impression of the event event, thereby providing an effect that the advertising effect can be further increased.

4 is a system configuration diagram showing a UTV media service system according to a second embodiment of the present invention, FIG. 5 is a functional block diagram showing a local system applied to the UTV media service system according to FIG. 4, and FIG. 4 is a functional block diagram showing an operating system server applied to a UTV media service system according to FIG.

As shown in FIG. 4, the UTV media service system according to the second embodiment of the present invention includes a plurality of local systems 210, an operating system server 220, and a user terminal 230. The systems 210 and the operating system server 220 are connected through a network 13, and the operating system server 220 is connected to the operating system server 220 through various communication networks 12 provided by the Internet, a mobile communication service provider, and a communication service provider. The user interface 11 is configured.

Here, the user interface 11 may be used as a personal computer (PC), a notebook, a PDA, and one of a variety of wireless terminals, and advertisers who wish to post advertisements or love confessions, birthday celebrations, entrance and graduation celebrations, and anniversary events. The consumer wants an event such as the terminal device used for the event reservation to the operating system server 220. The types of wireless terminals include mobile phones, cellular phones, camera phones, cellular phones, common frequency communication phones (TRS), PCS (Personal Communication Service) phones, GSM (Global System for Mobile) phones, and W-CDMA (Wideband CDMA) phones. , CDMA-2000 phone, MBS (Mobile Broadband System) phone, DMB phone, video terminal, satellite terminal, WiBRO (WIBRO) terminal, etc. The MBS phone refers to a mobile phone to be used in the fourth generation system currently under discussion . In addition, the user interface 11 may be implemented in the form of a navigator, an MP3 (media player), a game machine, or the like.

Local systems 210 are installed in individual units at specific places in the public, and recognize the proximity of the user terminal 230 that has installed the specific software to perform mutual authentication process through identification, and then control for a predetermined time. The authority is provided to the user terminal 230, and the content for which exposure is reserved for a specific time is displayed according to the control command of the user terminal 230 granted the control right or a preset control command.

Here, mutual recognition between the user terminal 230 and the plurality of local systems 210 may include GPS location information of the user terminal 230, base station location information of the user terminal 230, barcode, labeling, RFID, IrDA, Bluetooth, And it can be implemented in a variety of ways using individual ID, etc. If this is described in more detail as follows.

First, when using the location information, it may be divided into a method for confirming the location using the GPS information of the user terminal 230, and a method for confirming the location using the base station information in which the user terminal 230 is located, In case of using the GPS information, the GPS location information of the user terminal 230 and the location of the local system 210 previously inputted are connected to each other through mutual authentication. In case of using the base station information, the user terminal 230 is used. The location of the base station and the location of the local system 210 which is input in advance are connected to each other through mutual authentication.

In this case, the process of mutual authentication is based on a combination of at least one of the local machine ID, content ID, and member ID based on the authentication number given by the operating system server 220 when the consumer sets the reservation of the event. It is desirable to communicate with the local system 210 to mutually authenticate.

In the case of using a barcode, as shown in FIG. 11A, a unique barcode for identification is given to each local system 210 and the consumer is confirmed through a barcode reader mounted on the user terminal 230. Then, the local system 210 is recognized.

In addition, the local machine ID managed by the operating system server 220 may be attached to the screen display unit 217, that is, one side of the screen by labeling (a single or a combination of numbers, letters, symbols, etc.).

In addition, the mutual authentication with the recognized local system 210 allows mutual authentication through communication based on the authentication number received from the operating system server 220, and also at least one of a local machine ID, a content ID, and a member ID. It may be implemented using the combined authentication signal.

Since the mutual authentication process between the local system 210 and the user terminal 230 as described above is also applied to the system to be described later, a detailed description of the mutual authentication process will be omitted.

As illustrated in (b) of FIG. 11, RFID may be attached to the screen display unit 217 of each local system 210 to allow the user terminal 230 to recognize the respective local system 210. By installing IrDA and a Bluetooth module, the user terminal 230 may perform recognition through communication, and give a unique individual ID to each local system 210 and recognize it through personal authentication of the user terminal 230. It can also be configured to.

In addition, in the case of the recognition through the input of the user terminal 230 in the above recognition process, when the specific software is turned on in the user terminal 230, and the local system 210 transmits a radio (RF) signal, the software is mounted A user terminal 230 recognizes a radio signal, and informs the operating system server 220 of the recognition result. In this case, the communication path may be directly transmitted from the local system 210 to the operating system server 220 or may be transmitted to the operating system server 220 through a wired / wireless communication network 12 provided by a communication network operator.

In addition, the content exposed through the local system 210 may be used in the advertiser's advertising image content, user-generated content (UCC), and user synthesis content, etc., in real time in the field from the user terminal 230 having control authority When a control command requesting the addition of voice or text is input, the corresponding local system 210 additionally outputs the input voice or text (still text or continuous text) according to the requested control command. . That is, the addition of the voice or text provides a further effect of maximizing the event effect as a method of synthesizing the user voice or text to the image exposed by the consumer through the remote control of the local system 210 directly in the field.

In addition, the local system 210 may download and store content to be exposed at a specific time in advance through its storage unit 213, and then play the content at a predetermined time. Alternatively, the operating system server 220 The set content can also be expressed by a streaming method of downloading and playing content stored in real time.

In addition, the time synchronization (Time Sync.) Is preferably transmitted by the operating system server 220 to periodically transmit the world standard time of the GPS to the plurality of local system 210, another example, a plurality of local system 210 ), Each GPS module 218 may be mounted to synchronize with universal time.

At this time, the time synchronization using the operating system server 220 is a method that the GPS operates in the operating system server 220 and transmits to the plurality of local systems 210 through the network 13, the operating system of the server 220 The method of transmitting the standard time to the plurality of local systems 210 may be variously applied.

The operating system server 220 implements a time sync. Based on the world standard time of GPS and the plurality of local systems 210 connected through the network 13, and each of the local systems 210 is implemented. It is preferable to manage with the local machine ID of.

The operating system server 220 checks and approves the schedule information such as the time when the corresponding local system 210 can be used when the occupancy license of the local system 210 is requested from the advertiser or the consumer through the user interface 11. In response to the approval of the occupancy rights for each local system 210, the content is provided to the corresponding local system 210.

In addition, the operating system server 220, when the request for the occupancy license for the local system 210, the event reservation information such as the local system 210 and the usage time installed in a specific place from the advertiser or consumer input the event reservation Advertisement video content, system content, and expert suggestion content corresponding to characteristics of information, for example, advertiser video, love confession, birthday celebration, anniversary event, etc. If is selected, the user fee is deducted by the incentive set by the advertiser.

In addition, when there are a plurality of occupancy license requests, the operating system server 220 controls a system that simultaneously displays contents of the same content in all local systems 210 for which the occupancy license request is approved according to the event expression control signal (All Screen Control). ), A group screen control for dividing all the local system 210 approved for the occupied license request into a specific group to display contents of different contents for each group, and all local systems for which the occupied license request is approved ( Each of the operations 210 includes an operation control of an individual screen control for displaying contents of different contents by dividing each of them separately, which is set through the user terminal 230 when requesting an event reservation.

In more detail, first, All Screen Control is to display the set content of the same content at the same time on the screen display unit 217 of the reserved local system 210, and operates to expose the same content in a specific time zone using time synchronization. To control.

In addition, Group Screen Control divides the reserved local system 210 into groups and controls different contents for each group to be exposed through the screen display unit 217. Individual Screen Control controls the reserved local system 210. Separately, it is controlled to expose other contents through all the screen display unit 217.

Example: Every day 12:00 ~ 12:10 = Apply All Screen Control method,

          12:10 ~ 12:30 = Apply individual or group method.

In this case, in order to control the reserved local system 210 with a group screen, it is preferable to reflect the characteristics of a specific place where content is to be exposed in advance, and to automatically group according to a search condition.

Example: Place, place characteristics, commercial area, business type, product type, age range, floating population by time zone, and floating population characteristics can be reflected.

That is, it can be classified according to the regional business area, the type of content, and the type of business. The type of content includes a movie trailer, a music video, a CF (type classification), a love confession, a UCC, an event, and the like. There may be restaurants, coffee shops, bakeries, cosmetics and the like.

Based on the characteristics of such information, the advertiser may select a specific area to be exposed as a target and use the group of local systems 210 reserved for exposure of the advertisement image. The same applies to consumers who want a personal event such as a love confession, and the consumer can select a suitable place for the event.

In addition, when the operating system server 220 has a plurality of occupied license requests, as shown in FIG. 13, all local systems 210 for which the occupied license request is approved according to the event expression control signal are moved by the user terminal 230. As a result, a control method (Street Moving Control) for expressing set contents while being sequentially changed may be used. In this case, in the case of the content of the same image, the specific local system 210 plays only the portion corresponding to the self-occupancy time, and subsequent subsequent images are played in the next local system 210. On the other hand, in the case of the content of the other video, each local system 210 plays the content of the selected video during the self-occupancy time. In addition, the Street Moving Control method may be driven by recognizing the user terminal 230 or recognizing a person.

FIG. 13 is a diagram illustrating a service process of changing an exposure screen according to a movement of a consumer, and the content exposed on the screen display unit 217 is changed according to the movement of a specific person carrying the user terminal 230. To be exposed.

This is a way to expose the content information of the content related to the specific person on each screen connected to the street when the specific person registered in advance moves the distance, and the consumer presets the moving path, and the local systems 210 And through a continuous recognition process of the user terminal 230.

When the operating system server 220 receives a request for an occupancy license for the local systems 210, the pre-reservation method is given priority, but when a request for an occupancy license of the local system 210 in the same place and time zone occurs, A competitive priority bidding method such as an auction is used, and if there is no request for the occupancy right for the local system 210, a waiting method that can be used by requesting the occupancy right in real time may be applied.

This is an expected treatment method when an advertisement or an event is applied and is a treatment method when several people apply at the same time. That is, a method of using a schedule, a method of selecting a user by receiving a place and time to be used in advance on a first-come-first-served basis, a method of selecting a user in a competitive method of an auction method in advance for a specific place or time zone, And a mixed method combining a first-come-first-served + auction competition method.

The user terminal 230 is a terminal device equipped with specific software for screen output control of the local system 210. When the remote control is granted, the user terminal 230 controls the local system 210 through a control screen displayed on the terminal screen. Various heterogeneous terminals that can be carried, such as a mobile phone, a mobile phone, a PDA, a mobile terminal, and a notebook, may be applied.

In addition, wireless terminal, camera phone, cellular phone, frequency common communication phone (TRS), PCS phone, GSM phone, W-CDMA phone, CDMA-2000 phone, MBS phone, DMB phone, video terminal, satellite terminal, WiBro ( WIBRO), and the MBS phone refers to a mobile phone to be used in the fourth generation system which is currently being discussed.

The user terminal 230 is capable of short-range wireless communication with the local system 210, and also operating system using a communication network (SKT, KTF, LGT) provided by a communication provider (KT WiBro), a mobile communication network provider Communication with the server 220 is also possible.

As shown in FIG. 5, the local system according to the second embodiment of the present invention includes a communication interface 211, a controller 212, a storage 213, a user terminal recognition processor 214, and a wireless communication unit 215. ), The media output device unit 216, the screen display unit 217, the GPS module 218, the camera module 219, and the schedule reservation management unit 210-1.

The communication interface unit 211 performs interface matching and data communication with the operating system server 220, and the controller 212 parses the received content information to separate and extract the content and the execution information, and controls the extracted execution information. The storage unit 213 stores the extracted content.

In addition, the user terminal recognition processor 214 recognizes the proximity of the user terminal 230 and performs mutual authentication, and as shown in FIG. 11, barcode, labeling, RFID, IrDA, wireless LAN, near field communication, and Bluetooth. Etc. may be applied.

The wireless communication unit 215 performs wireless short-range communication with the user terminal 230, and the media output unit 216 is a video image and sound of the specific content at a predetermined time set in accordance with the media output control signal of the controller 212. The display unit 217 displays a video image of a specific content output from the media output device unit 216.

Here, the screen display unit 217 may be configured with various display devices such as a screen, a transparent or translucent screen, a PDP, an LCD, an LED, a CRT, an organic EL, a TFT-LCD, and a paper display (electronic paper) for the next generation. And, if implemented as a screen, the media output unit 216 is made of a configuration of a beam project. That is, the screen display unit 217 should be understood to include both a method of obtaining and reflecting image information by using a projection and a method of obtaining and displaying image information of a digital signal.

In particular, when the screen display unit 217 is composed of a transparent glass screen, the glass is automatically changed to the screen according to the video motion through the screen control, and when a person passes in front of the screen, the screen is automatically changed to the screen and the set video is displayed. You may. That is, in general, while maintaining a transparent state like ordinary glass, when a person passes by, a motion sensor is used to detect a motion and change the screen to a video screen.

In addition, the GPS module 218 receives the global standard time of the GPS from the GPS satellites 14 and provides the global standard time to the control unit 212, and the control unit 212 controls the time synchronization of the system using the global standard time information of the GPS. The camera module 219 captures an image displayed on the screen display unit 217 and stores it in the storage unit 213, and the schedule reservation management unit 210-1 schedules a state including a schedule of an image to be exposed. Store and manage information.

In this case, the camera module 219 is to prepare for the consumer claim by providing the screen exposure content requested by the advertiser or the consumer, and when a request is made to confirm whether the content (advertisement, UCC, etc.) content requested by the consumer is actually exposed. It is presented as a basis.

In an implementation method, a camera is installed in front of a screen to record the exposed contents as a video and store them in the storage unit 213 of the local system 210, and then store and manage them in the database 224 in the operating system server 220. To do this, it is configured to provide recorded contents through video search when requested by consumers. Through this, consumers can check the screen exposed at their desired time even after the event.

In addition, it is preferable to manage the recorded video stored in the form of individual files for convenience of searching, and to separately manage the time and indexing.

As shown in FIG. 6, the operating system server 220 according to the second embodiment of the present invention includes a communication interface unit 221, a search information provider 222, an event reservation manager 223, and a database 224. , The control unit 225, the billing processing unit 226, the schedule reservation management unit 227, and the installation place characteristic information management unit 228.

The communication interface unit 221 performs interface matching and data communication with the plurality of local systems 210 connected through the network 13, and the search information providing unit 222 connects through the user interface 11. Alternatively, the service provider searches the schedule reservation information and the stored content list of the local systems 210 according to the user's reservation request of the consumer, and provides list information that can be set by the user.

The event reservation management unit 223 manages event reservation information for which user reservation setting is completed through the search information providing unit 222, and the database 224 stores content information and operation schedule information of the local system 210.

Here, the database 224 may further include regional information on which each local system 210 is installed, and the regional information may include commercial information such as a feature of a place, a commercial area, a business type, a floating population by time zone, and an age group of the floating population. Include.

The controller 225 manages the plurality of local systems 210 through a local machine ID, and controls and manages each of the internal components as a whole. Here, the local machine ID may be attached to one side of the front surface of the screen display unit 217 of the local system 210 in the form of labeling, IC card, semiconductor chip, RFID, and the like.

The billing processing unit 226 performs billing based on the occupancy of the local systems 210, the advertiser billing unit 226-1 to charge the advertiser according to the exposure of the advertisement image, and the user to charge the event user of the content exposure. It may be configured to include a billing processing unit 226-2, the user billing processing unit 226-2, when the event user combines the advertising image set by the advertiser to perform content exposure, the user as much as the incentive set by the advertiser It will be deducted from the charge and processed.

At this time, the billing process of the user is to make the payment is made by at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic money, electronic gift certificates, gift certificates and bank transfer.

The schedule reservation management unit 227 manages the monthly, daily and hourly schedule status information of the plurality of local systems 210, and the installation place characteristic information management unit 228 manages the surrounding situation information of the installation places of the plurality of local systems 210. That is, it manages information such as floating population, age group, floating population tendency, store information, and commercial area of installation place.

The present invention can be applied to IPTV, cable TV, and HDTV in addition to the above-described configuration, and the same effect can be obtained in such a new configuration.

In the second invention as described above, the local system 210 installed in a specific public place recognizes the user terminal 230, performs a mutual authentication process, and then remotely controls the user terminal 230 granted control authority. By exposing various contents for various user-related contents or events such as advertisement video, love confession, birthday celebration, anniversary event, etc., which are reserved in the local system 210, the consumer increases the effect of the event according to his / her personality expression. In addition, it is provided with the effect of reducing the cost through the combination of the advertiser's advertising video.

In particular, the addition of real-time voice or text in the field can increase the impression of their planned event.

In addition, the advertiser can expect the maximum advertising effect at a low cost, in addition to the impression of the event event of the consumer can further increase the incidence and effect of the advertising image.

FIG. 7 is a flowchart illustrating a UTV media service method according to a third embodiment of the present invention, and FIG. 8 is a flowchart illustrating a detailed operation of an occupancy license approval step in the UTV media service method according to FIG. 7.

The UTV media service method according to the third embodiment of the present invention will be described by applying the system configuration of the first embodiment of the present invention.

First, the operating system server 120 is requested to approve the occupancy right for the particular local system (110) (S110).

Here, the occupancy right approval step (S110), as shown in FIG. 8, receives event reservation request information (S111).

Here, the event reservation requester may be one of an advertiser or a user (consumer), and the advertiser or user connects to the operating system server 120 through the Internet / communication network 12 using the user interface 11 and the member. Under the premise, non-members can make reservation requests.

Next, the schedule information and the stored content list of the local systems 110 corresponding to the event reservation request information of the user or the advertiser are provided (S112).

Here, the schedule information basically provides information on the occupied usage time of the corresponding local system 110, and optionally provides various information such as installation place, screen size, regional characteristics, industry type, floating population by time zone, and age group of floating population. Or provide it to the user.

The advertiser or user selects one or more of the local systems 110 according to the desired purpose of the advertisement to be exposed.

At this time, the advertiser selects the local system 110 based on the information of the floating population, and the consumer selects the local system 110 based on the regional characteristic information. In particular, when a consumer requests a reservation corresponding to a desired situation such as a love confession, a celebration, an anniversary event, the operating system server 120 searches for a content corresponding to the characteristics of the consumer event in the database 124 and presents it to the consumer.

For example, a movie, a CF, a music video, an animation, a song, and the like, which may be related to an event characteristic, may be provided, and the user may select the presented content or register and set up his or her own UCC as the content. In this case, the user may additionally set the advertisement image of the advertiser to the content to be exposed.

Next, it is determined whether the approval of the occupancy rights of the specific local systems 110 in which the event reservation is set by the advertiser or the user is possible (S113).

As a result of the determination (S113), if the approval of the occupancy license is not possible (No), it is notified of the disapproval (S114), and the request for resetting the event reservation, that is, changing the time zone or selecting another local system 110 capable of occupying usage is selected. (S115).

As a result of the determination (S113), if the approval of the occupancy right is possible (Yes), the approval notification that can be used to expose the content set for a specific time is performed to the local system 110 at a specific place (S116).

Here, the occupancy license approval is made through one of priority reservation, competitive bidding, and real-time occupancy license request on site.

This is a processing method that can be used when several people want to use a particular local system 110 at the same time, and various methods may be applied.

For example, a combination of the method of using a schedule, the method of selecting a user on a first-come, first-served basis, the place and time to be used in advance, the method of selecting a user through a competitive bidding in an auction method, and the first-come-first-served auction competitive bidding Mixing schemes can be used.

Next, the operating system server 120 registers the content information to be exposed in the local systems 110 for which the occupancy right is approved (S120), and provides the completed local content to the corresponding local system 110 (S130). ).

Thereafter, the local system 110 installed at a specific place displays the content reserved for exposure at a specific time according to the set event reservation time (S140).

12 is a reference diagram illustrating an implementation example of UTV media service operation according to the present invention.

First, FIG. 12 (a) shows a diagram in which one local system 110 exposes a video message suitable for an event purpose such as a love confession, a birthday celebration and an anniversary, and FIG. 12 (b) shows one or more local systems. FIG. 12 is a view of exposing an event such as a love confession, a birthday celebration, an anniversary, etc. set by the user at a time difference, and FIG. 12C illustrates a user executing an event such as a love confession, a birthday celebration, an anniversary, etc. The figure shows a case where an advertisement image is inserted in addition to the image to be exposed.

At this time, in the case of FIG. 12C, the consumer reduces the event usage cost by the incentive set by the advertiser in exchange for the exposure of the advertisement image.

Operating system server 120 performs the charging according to the occupied use of the local system (110) (S150).

Here, the billing process may process the billing upon approval of the occupied license. Alternatively, the billing may be set after approving the occupied license, and the final billing may be made after confirming that the user has not canceled the content or exposed the content normally at the scheduled time. You can also process

In addition, billing processing can be classified into advertiser billing processing imposed on the advertiser according to the exposure of the advertiser's advertising video, and user billing processing imposed on the event user of the content exposure, and payment of cashback points, various mileage points, various cars This can be done through a variety of options, including points, card payments, electronic gift certificates, gift certificates, prepaid cards, electronic money, and bank transfer.

As described above, in the third invention, the content set by the advertiser or the user is automatically displayed at a specific time in the local system 110 installed in a specific public place, thereby increasing the event effect according to the expression of the consumer's personality, Event event costs provide a reduction, and an increase in advertiser effectiveness.

9 is a flowchart illustrating an operation method of the UTV media service according to the fourth embodiment of the present invention, and FIG. 10 is a flowchart illustrating the detailed operation of the occupancy right approval step in the UTV media service method of FIG. 9.

The UTV media service method according to the fourth embodiment of the present invention will be described by applying the system configuration of the second embodiment of the present invention.

First, the operating system server 220 provides the content to be exposed at a specific time to the specific local system 210 authorized to occupy the right (S210).

Next, the local system 210 installed in a specific place recognizes the proximity of the user terminal 230 having the occupied right and performs mutual authentication (S220), and grants control authority to the user terminal 230 that performed the authentication. (S230).

When the control command S240 is input from the user terminal 230 having the control right, the specific local system 210 that receives the control command displays the content set corresponding to the control command at a specific time when the exposure is reserved. (S250).

In the display step S250, when the control command of the user terminal 230 is an input S253 for adding voice or text in real time in the field, the local system 210 that receives the control command is inputted in the field. Print additional text.

In addition, the display step (S250) exposes the content set according to the control command input at the site when the control command input of the user terminal 230 having control authority, and at this time, the user voice or text specified by the user additionally exposed . The user terminal 230 provides a control screen to the user.

On the other hand, if there is no control command of the user terminal 230, the content set according to the command set by the user when the event reservation is exposed.

In addition, the display step S250 operates the local systems 210 as any one of all screen control, group screen control, individual screen control, and street moving control. do.

On the other hand, the operating system server 220 performs billing according to the occupied use of the local system 210 (S260), and also the billing processing of the advertiser billing processing to impose on the advertiser according to the exposure of the advertising image and the content exposure It consists of a user billing process imposed on the event user.

In particular, in the user billing process, when the event user performs content exposure by combining the advertisement image set by the advertiser, it is preferable to make the settlement by deducting the user fee by the incentive set by the advertiser.

In this case, the billing process may process billing upon approval of the occupancy license. Alternatively, the billing process may be set upon approval of the occupancy license, and finally, after confirming that there is no cancellation of the user or that the content is normally exposed at the scheduled time, You can also handle billing.

In addition, billing processing can be classified into advertiser billing processing imposed on the advertiser according to the exposure of the advertiser's advertising video, and user billing processing imposed on the event user of the content exposure, and payment of cashback points, various mileage points, various cards Points, card payments, electronic vouchers, gift certificates, prepaid cards, electronic money, and bank transfer can be made through a variety of choices.

The operating system server 220 receives and approves the occupancy license request for the specific local system 210 (S270), and registers the content information to be exposed in the local system 210 where the occupancy license is approved (S280). It is made to include more.

Here, the occupancy right approval step (S270), as shown in FIG. 10, receives event reservation request information (S211). Here, the event reservation requester is one of an advertiser or a user (consumer), and the advertiser or user accesses the operating system server 220 through the Internet / communication network 12 using the user interface 11.

The operating system server 220 provides the schedule information and the stored content list of the local systems 210 corresponding to the event reservation request information (S212).

The schedule information may selectively classify various information such as information of usage time occupied by the corresponding local system 210, installation location, screen size, regional characteristics, type of industry, floating population by time zone, and age group of floating population to advertisers or users. Advertisers or users select one or more of the local systems 110 according to the purpose of the advertisements they want to expose and utilize them in events and advertisements.

Next, the operating system server 220 determines whether the approval of the occupancy rights of the specific local system 210 in which the event reservation is set is possible (S213).

As a result of determination (S213), if the approval of the occupancy right is not possible (No), notification is not allowed (S214), and the reset of the event reservation is requested (S215).

As a result of the determination (S213), if the approval of the occupancy license is possible (Yes), the approval notification that can be used for a specific time is performed to the local system 110 at a specific place (S216). Here, the occupancy license approval may be based on first reservation, but also through one of a competitive bidding and a real-time occupancy license request in the field.

On the other hand, when several people want to use a particular local system 110 at the same time, a method of using a schedule, a method of selecting a user on a first-come-first-served basis and a place and time to use in advance, through auction bidding competitive competition A method of selecting a user and a hybrid method combining first-come-first-served + auction competitive bidding may be applied and used.

The fourth invention as described above, the user terminal 230 is given a control authority after performing the recognition and mutual authentication process of the local system 210 installed in a specific public place, the local system through a remote control in the field ( By displaying the content such as advertising video, love confession, birthday celebration, anniversary event, etc., which are reserved at 210, the consumer increases the effect of the event according to his or her personality expression, and in particular, adds real-time voice or text in the field. In addition, you can increase the impression of your planned event.

In addition, the advertiser enjoys the maximum advertising effect at a low cost, and is provided with the effect that the advertisement image is added with the impression of the event event of the consumer.

14 illustrates an example of using various operation screens applied to the implementation of a media service according to the first to fourth embodiments of the present invention.

In particular, various operations of screen division of the screen display units 115 and 217 are shown. First, in FIG. 14A, a phrase of a content desired by a user is expressed at the bottom while an image (content) is exposed on a main screen. In this case, the content to be displayed may be provided in a stopped state or in a form flowing automatically. In addition, the content of the text can be input by the user using the Internet, a communication network or a mobile terminal.

FIG. 14B is a banner advertisement split type in which a screen is divided into a main screen and several small screens, and one video screen and several banner advertisements are arranged. Is exposed.

FIG. 14D is an insertion type splitting form in which an advertisement image is inserted into an image of a main screen, and FIG. 14E is an application screen of a complex operation combined with living information, a video, and a banner advertisement. (Weather, payment, entertainment news, etc.), and the other side is divided into areas that promote show video news, agency promotion, and communication services (SKT, KTF, etc.).

14F is a UCC application screen combined with UCC, video event, video, advertisement of mother-of-pearl introduction, video message (birthday, celebration, love confession, etc.) area is arranged at one side, memo information (others) Messages, texts, etc.) are placed, and at the shortest, sponsored advertisements, local advertisements (sponsors, local restaurant menus, department store sales information, etc.) are arranged. Etc. are arranged.

14g is an application screen of a combined operation combined with broadcasting, video, and advertisement, and an area where a broadcast / video is screened is arranged in front, and an agency promotion area and an advertising area are disposed on one side thereof, and detailed information and There will be an area to promote related content (hot number, inducement of service use through WINC number, etc.).

Promotions and advertisements can be displayed by placing a banner on the side and bottom of the video, inserting an advertisement video in the middle of the video, and providing wireless Internet-linked contents to search for events related to wireless Internet services and search for detailed information (such as magic and search integration). , And mobile shopping information.

14h is an application screen for event advertisement, video, and coupons combined with a ticket reservation, and includes a movie, music video content screening area, coupon reception and reservation area, agency promotion area, advertisement area, and sponsored advertisement and local advertisement area. It is composed.

14i is another application screen of an event advertisement, a video, a coupon combined with an advertisement, a ticket reservation, and a 1: 1 short service area, a visitor sticker area (photo / video bulletin board of visitors visiting a branch), a coupon reception and reservation area , Advertisement area (agent event), electronic message board area (simple message board to leave to others).

In particular, in the case of a community, it is used as a 1: 1 sticker (SMS text display), a memo board (offline appointment, part-time advertisement, market place, etc.), and the event is a visitor sticker (event participation), a TODAY event prize giveaway, and a product under advertisement. It can also be used as an event for advertising participation events that provide a prize.

Although the present invention has been described in more detail with reference to the embodiments, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the UTV media service method and system according to the present invention, it is possible for a user to display content desired by a user, such as a love confession, a birthday, an anniversary, etc. set for a specific place and a specific time. By making it possible, the user can plan and execute various event events suitable for expressing his or her personality, and by using the advertisement video of the advertiser, the incentive set by the advertiser can be provided to reduce the event event cost.

In addition, advertisers choose not only advertisement methods that are simply displayed to consumers, but also combine and expose them to event events to enhance the advertising image and increase the image of advertisement effects and the impression of event events. It also provides the effect of reducing the advertising cost.

In addition, the advertiser can increase the advertising effect by exposing the advertising image according to the characteristics of the floating population and the floating population by the place and time zone where the local system is installed.

In addition, from the perspective of the operator, it is possible not only to receive more advertisements, but also to generate various revenue models with the increase of event users, and to utilize it as marketing information through statistical processing of operation contents.

Claims (33)

A local system installed in individual units at specific places and configured to display content reserved for exposure at a specific time according to a reservation time; And An operating system server configured to provide content corresponding to a reservation setting for each local system to the corresponding local system; UTV media service system comprising a. The method of claim 1, The local system may include a communication interface unit for performing interface matching and data communication with the operating system server; A controller configured to parse the received content information to separate and extract content and execution information, and to control and manage the extracted execution information; A storage unit for storing the separated extracted content; A media output device for outputting a video image and sound of a specific content according to the media output control signal of the controller; And A screen display unit which displays a video image of a specific content provided from the media output device unit; UTV media service system, characterized in that including any one or more of the configuration. The method of claim 2, The operating system server may include a communication interface unit for performing interface matching and data communication with the plurality of local systems; A retrieval information providing unit for retrieving schedule reservation information and stored content list of local systems according to a user reservation request and providing list information which can be set by a user per category; An event reservation manager configured to manage event reservation information for which user reservation setting is completed through the search information providing unit; A database storing content information and operation schedule information of local systems; And A control unit managing the plurality of local systems through a local machine ID, and controlling and managing the respective configuration modules as a whole; UTV media service system, characterized in that including any one or more of the configuration. The method of claim 3, wherein The operating system server billing processing unit for performing the charging according to the occupied use of the local system; A schedule reservation manager for managing monthly, daily and hourly schedule status information of the plurality of local systems; And An installation place characteristic information management unit managing surrounding information according to a location where the plurality of local systems are installed; UTV media service system further comprises any one or more of. The method of claim 4, wherein The billing processing unit comprises an advertiser billing processing unit for charging the advertiser according to the exposure of the advertising image and a user billing processing unit for charging the event user of the content exposure, The user billing processing unit, when the event user combines the advertisement image set by the advertiser to expose the content, the UTV media service system characterized in that the incentive set by the advertiser to be processed by subtracting from the user fee. The method of claim 5, The billing processing of the user is UTV media, characterized in that consisting of at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic gift certificates, gift certificates, prepaid cards, electronic money, and bank transfer Service system. The method according to any one of claims 1 to 6, The content is composed of one of the advertiser's advertising video content, user-generated content (UCC), music videos, animations, movies, dramas, shows, news, and user synthesized content, The contents may further include any one or more of user voice, user text, and advertiser text. The method of claim 7, wherein Implement time sync between the plurality of local systems and the operating system server, The time synchronization is a method of synchronizing by transmitting the world standard time of GPS to the plurality of local systems in the operating system server, a method of synchronizing the standard time of the operating system server to the plurality of local systems, and the plurality of UTV media service system, characterized in that implemented in any one of the method of synchronizing using the world standard time of GPS in two local systems. Each unit is installed in a specific place in a separate unit, recognizes the proximity of the user terminal that has installed the specific software, performs the mutual authentication process through identification, and provides the user terminal with the control authority for the predetermined time set by the reservation, and the control A local system that displays the content whose exposure is reserved for a specific time according to a control command or a preset control command of an authorized user terminal; And The local systems are managed by each local machine ID, and when the occupancy right of the local systems is requested, the system checks and approves the schedule information of the corresponding local systems. An operating system server providing the corresponding local system; UTV media service system comprising a. The method of claim 9, The mutual recognition between the user terminal and the plurality of local systems may include at least one or any one of GPS location information of the user terminal, base station location information of the user terminal, barcode, labeling, RFID, IrDA, Bluetooth, semiconductor chip, and individual ID scheme. UTV media service system, characterized in that implemented in one or more combinations. The method of claim 9, The content is composed of any one of the advertiser's advertising video content, user-generated content (UCC), music videos, animations, movies, dramas, shows, news and user-generated content, When a control command for adding voice or text is input in real time from a user terminal having the control right, the corresponding local system further outputs the input voice or text according to the requested control command. UTV media service system characterized in that. The method according to any one of claims 9 to 11, The local systems may download and store content to be exposed at a specific time in advance through their storage, and play the content at a predetermined time, and streaming method of downloading and playing content stored in the operating system server in real time. UTV media service system, characterized in that implemented. The method of claim 12, Implement time sync between the plurality of local systems and the operating system server, The time synchronization is a method of synchronizing by transmitting the world standard time of GPS to the plurality of local systems periodically in the operating system server, by transmitting the standard time of the operating system server to the plurality of local systems UTV media service system, characterized in that any one of the method of synchronizing, and the method of synchronizing the world standard time by mounting each GPS module in the operating system server and the plurality of local systems. The method of claim 9, When the operating system server receives a request for occupancy license for the local systems, the pre-booking method is preferred. If a request for an occupancy license from the local system in the same place and time zone occurs, the competitive bidding method is used. If there is no request for the occupancy license for the local system, UTV media service system, characterized in that the application of the standby method that can request the occupancy license in the field in real time. The method of claim 9, When the event reservation information is inputted when the occupancy right is requested to the local systems, the operating system server may include advertisement image content, system content, expert proposal content, music video, drama, Providing animation, movies, shows, and news, UTV media service system characterized in that the user's fee is deducted by the incentive set by the advertiser when the advertiser's advertising video content is selected among the proposed content. The method of claim 9, The operating system server, if there are a plurality of occupancy license requests, a control method (All Screen Control) for simultaneously displaying the same content on all local systems that have been granted the occupancy license request according to an event expression control signal, the occupancy license request Group Screen Control, which divides all approved local systems into specific groups and displays contents of different contents for each group, and separately divides all local systems for which the occupied license request has been approved. UTV media service system characterized in that the control by one of the (Individual Screen Control). The method of claim 9, The operating system server, when there are a plurality of occupancy license requests, all local systems that have been granted the occupancy license request according to an event display control signal are connected to the same content as the user terminal is continuously displayed. UTV media service system characterized in that it further comprises a control method (Street Moving Control) for displaying the content set to. The method of claim 9, The local system may include a communication interface unit for performing interface matching and data communication with the operating system server; A controller configured to parse the received content information to separate and extract content and execution information, and to control and manage the extracted execution information; A storage unit for storing the separated extracted content; A user terminal recognition processor configured to recognize proximity of the user terminal and perform mutual authentication; A wireless communication unit performing wireless short range communication with the user terminal; A media output device for outputting a video image and sound of a specific content at a predetermined time set according to the media output control signal of the controller; And A screen display unit which displays a video image of the specific content output from the media output device unit; UTV media service system, characterized in that including any one or more of the configuration. The method of claim 18, The local system may include a camera module for capturing an image displayed on the screen display unit and storing the captured image in the storage unit; A GPS module for receiving the world standard time of GPS; And A schedule reservation management unit which stores and manages its monthly, daily and hourly schedule status information; UTV media service system, characterized in that it further comprises any one or more of. The method of claim 18 or 19, The operating system server may include a communication interface unit for performing interface matching and data communication with the plurality of local systems; A retrieval information providing unit for retrieving schedule reservation information and stored content list of local systems according to a user reservation request and providing list information which can be set by a user per category; An event reservation manager to manage event reservation information for which user reservation setting is completed through the search information providing unit; A database storing content information and operation schedule information of local systems; And A control unit managing the plurality of local systems through a local machine ID, and controlling and managing the respective configuration modules as a whole; UTV media service system, characterized in that including any one or more of the configuration. The method of claim 20, The operating system server billing processing unit for performing the charging according to the occupied use of the local system; A schedule reservation manager for managing monthly, daily and hourly schedule status information of the plurality of local systems; And An installation place characteristic information management unit managing surrounding information according to a location where the plurality of local systems are installed; More than one of, The billing processing unit includes an advertiser billing processing unit for charging the advertiser according to the exposure of the advertising image, and a user billing processing unit for charging the event user of the content exposure, the user billing processing unit combines the advertising image set by the advertiser of the event user In the case of performing the content exposure, the UTV media service system, characterized in that the processing by subtracting the user fee by the incentive set by the advertiser. The method of claim 21, The billing processing of the user is UTV media, characterized in that consisting of at least one or any combination of cashback points, various mileage points, various card points, card payment, electronic gift certificates, gift certificates, prepaid cards, electronic money, and bank transfer Service system. An operating system server requesting and approving an occupancy license for specific local systems; Registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is authorized; And And providing, by the operating system server, content having completed reservation setting to a corresponding local system. The local system installed at a specific place is a UTV media service method, characterized in that for displaying the content scheduled to be exposed at a specific time in accordance with a predetermined event reservation time. The method of claim 23, wherein The method further comprises the step of performing the charging according to the occupied use of the local systems. The method according to claim 23 or 24, The occupancy license approval is made through any one of a priority reservation, a competitive bidding, and a real-time occupancy license request in the field. The method of claim 25, The occupancy license approval step may include receiving event reservation request information; Providing schedule information and a list of stored contents of local systems corresponding to the event reservation request information; Determining whether the occupancy right of the specific local systems for which the event reservation is set is possible; And If it is determined that approval of the occupied license is not possible, a notification of disapproval is requested and a reset of the event schedule is requested, and if approval of the occupied license is enabled, an approval notification that can be used for a specific time for the local system in a specific place is performed UTV media service method characterized in that it comprises a. Providing, by the operating system server, content to be exposed at a specific time to a specific local system for which the occupancy license is authorized; Recognizing proximity of a user terminal having occupied usage rights and performing mutual authentication by local systems installed at a specific place; Granting a control right to a user terminal which has performed authentication by the specific local system; And When a control command is input from the user terminal having the control right, displaying, by a specific local system receiving the control command, a content set corresponding to the control command for a specific time reserved for exposure; UTV media service method comprising a. The method of claim 27, The method further comprises: performing the charging according to the occupied use of the local systems, The billing processing is UTV media service method characterized in that the billing process of the advertiser charges to the advertiser according to the exposure of the advertising image, and the user billing process to impose on the event user of the content exposure. The method of claim 28, The user billing processing is a UTV media service method characterized in that when the event user combines the advertisement image set by the advertiser to perform content exposure, the incentive set by the advertiser is deducted from the user fee. The method of claim 27 or 28, The method includes the steps of an operating system server requesting and approving an occupancy license for specific local systems; And And registering, by the operating system server, content information to be exposed in local systems for which the occupancy right is approved. The method of claim 30, The occupancy license approval step may include receiving event reservation request information; Providing schedule information and a list of stored contents of local systems corresponding to the event reservation request information; Determining whether the occupancy right of the specific local systems for which the event reservation is set is possible; And If it is determined that approval of the occupied license is not possible, a notification of disapproval is requested and a reset of the event schedule is requested, and if approval of the occupied license is enabled, an approval notification that can be used for a specific time for the local system at a specific place is performed. UTV media service method characterized in that it comprises a. The method of claim 30, The display step may further include a step of additionally outputting the voice or text input at the site by the local system receiving the control command when the control command of the user terminal is an input for adding voice or text in real time in the field. UTV media service method, characterized in that made. The method of claim 30, The display step is UTV, characterized in that for operating the local system by any one of the integrated control (All Screen Control), Group Control (Group Screen Control), Individual Control (Individual Screen Control), and Street Control (Street Moving Control) Media service method.

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