KR101791775B1 - Method of providing exhibition publicity service by exhibition publicity kiosk - Google Patents

Method of providing exhibition publicity service by exhibition publicity kiosk Download PDF

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Publication number
KR101791775B1
KR101791775B1 KR1020160005917A KR20160005917A KR101791775B1 KR 101791775 B1 KR101791775 B1 KR 101791775B1 KR 1020160005917 A KR1020160005917 A KR 1020160005917A KR 20160005917 A KR20160005917 A KR 20160005917A KR 101791775 B1 KR101791775 B1 KR 101791775B1
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KR
South Korea
Prior art keywords
visitor
information
exhibition
providing
participant
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KR1020160005917A
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Korean (ko)
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KR20170086278A (en
Inventor
이재원
손종현
강병진
Original Assignee
한국기술교육대학교 산학협력단
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Priority to KR1020160005917A priority Critical patent/KR101791775B1/en
Publication of KR20170086278A publication Critical patent/KR20170086278A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • H04N5/225—

Abstract

The method of providing an exhibition promotion service of an exhibition promotion kiosk according to an embodiment of the present invention includes maintaining a content database in which one or more exhibit participating company information and motion recognition promotional contents corresponding to the respective pieces of company information correspond to each other and recorded; Maintaining a visitor matching table in which one or more visitor matching information corresponding to each company information is recorded; Reading information of a visitor of the exhibition; Identifying one or more visitor matching information corresponding to the read visitor information, generating a listing of exhibitors corresponding to the identified visitor matching information, and providing the list to the visitor; Reading out the motion recognition publicized content corresponding to the participant selected by the visitor from the participant list from the content database and guiding participation of the visitor to the executed motion recognition publicized content; And providing the exhibitor information corresponding to the motion recognition publicized contents participated by the visitor to the visitor.

Description

METHOD OF PROVIDING EXHIBITION PUBLICITY SERVICE BY EXHIBITION PUBLICITY KIOSK

The present invention relates to a method of providing an exhibition promotion service of an exhibition promotion kiosk, and more particularly, to a method of providing an exhibition promotion information service to a visitor by reading information of an exhibition visitor, selecting a suitable exhibitor, The present invention relates to a method of providing an exhibition promotion service of an exhibition publicity kiosk that can maximize the publicity effect of exhibitors by providing appropriate exhibitor information.

Thanks to the development of IT technology, the exhibition information system is established in the exhibition hall, and information information about the exhibition is provided to the visitors of the exhibition. Conventional exhibit information systems provide information on exhibition information such as exhibition introduction, detailed information on exhibits, etc. via SMS through a mobile phone of a visitor who entered the exhibition hall. In recent years, a technology has been developed and used to grasp the mobile phone location information of a visitor located in the exhibition hall and to extract only the exhibition guide information at the exhibition site and provide the information to the viewer.

The organizer of the exhibition is promoting publicity through distribution of pamphlet streets for attracting a lot of visitors. Such offline method takes a lot of time and money, and it can not guarantee that the exhibition is properly promoted. In addition, since the conventional exhibition guide system only provides services to the visitors in a manner that only the information of the exhibition information received from the exhibitors is unilaterally transmitted to the visitors, it is difficult to induce the visitors to visit the exhibitors. In addition, the exhibition booth guide is not provided according to the characteristics of the visitor, because it only reaches the level of conveying the same information to all regardless of the age, gender and interest of the visitor.

According to the problems of the prior art, considering the characteristics of the visitors of the exhibition, information on the exhibition exhibitors matching the characteristics of each visitor is provided, and the information of the exhibitors is provided in a form of a game in which visitors can participate, thereby maximizing the effect of promoting the exhibition It is required to develop a publicity service for exhibition.

Korean Patent Publication No. 2003-0084800, published on Nov. 01, 2003

The present invention has been conceived in order to improve the above-described conventional arts, and it is an object of the present invention to provide a method and apparatus for reading information on visitors, selecting suitable exhibitors for the exhibits, The present invention aims to provide a method of providing an exhibition publicity service of an exhibition publicity kiosk that can maximize the publicity effect of exhibitors by providing information.

According to another aspect of the present invention, there is provided a method of providing an exhibition promotion service of an exhibition promotion kiosk according to an embodiment of the present invention includes: Maintaining a content database in which contents are recorded in correspondence with each other; Maintaining a visitor matching table in which one or more visitor matching information corresponding to each company information is recorded; Reading information of a visitor of the exhibition; Identifying one or more visitor matching information corresponding to the read visitor information, generating a listing of exhibitors corresponding to the identified visitor matching information, and providing the list to the visitor; Reading out the motion recognition publicized content corresponding to the participant selected by the visitor from the participant list from the content database and guiding participation of the visitor to the executed motion recognition publicized content; And providing the exhibitor information corresponding to the motion recognition publicized contents participated by the visitor to the visitor.

In the method of providing an exhibition promotion service of an exhibition promotion kiosk according to an embodiment of the present invention, the exhibitor information includes information on a participant's name, an exhibition booth location, a publicity product, A visitor participation information based on user participation including a content about a publicity product provided by a participant, and the visitor matching information includes information on the age, sex, and interest of a visitor set as a target by the participating participant .

In the method of providing an exhibition promotion service of an exhibition promotion kiosk according to an embodiment of the present invention, the step of reading the information of the exhibition visitor may include a step of photographing the visitor with a screen having a predetermined area as a background ; Calculating a key and an area of the visitor by comparing the screen with the length, height, and area of the screen; And comparing the calculated key and area of the visitor with a predetermined reference level to read the sex and age group of the user.

Further, in the method of providing an exhibition promotion service of an exhibition promotion kiosk according to an embodiment of the present invention, the step of reading the information of the exhibition visitor may include inputting information for inputting information on age, sex, Providing an interface; And reading the age, sex, and interest of the visitor through information input from the visitor through the input interface.

In the method of providing an exhibition promotion service of an exhibition promotion kiosk according to an embodiment of the present invention, when the contents including the content of calculating a play score of a visitor participating in the motion recognition publicized contents include a play score of the visitor, Issuing a coupon for the corresponding gift in comparison with a reference value and providing the coupon to the visitor after execution of the motion recognition publicized content.

According to the method for providing the exhibition promotion service of the exhibition promotion kiosk according to the embodiment of the present invention, it is possible to provide the information about the exhibition participating company that matches the characteristics of each visitor in consideration of the characteristics of the visitors, Which is a kind of game type, and by giving a gift item to the visitor, it is possible to maximize the publicity effect of the exhibition by inducing the visitor's interest.

1 is a block diagram illustrating a configuration of an exhibition promotion kiosk according to an embodiment of the present invention.
FIG. 2 is a flowchart illustrating a method of providing an exhibition promotion service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a configuration of an exhibition promotion kiosk according to an embodiment of the present invention.

The exhibition promotion kiosk according to an embodiment of the present invention includes a contents database 111, a visitor matching table database 112, a visitor information reading unit 120, a camera 121, an input interface 122, a screen 123, A participant list creating unit 130, a content executing unit 140, a participant information providing unit 150, a key knot 160, a display unit 161, and a sound output unit 162.

In the content database 111, one or more pieces of exhibition participating company information and a motion recognition publicizing content corresponding to each piece of the business information are recorded corresponding to each other. The exhibitor information includes the name of the exhibitor, the location of the exhibition booth, and information on the promotional product. The motion recognition publicity content may be implemented as a user participation-based kinnect content including contents of a publicity product provided by a participating company.

Kinect, which is considered in the present invention, is a peripheral device developed by Microsoft that can recognize a motion and a voice by a camera and a microphone module without a controller. The Kinect is a general camera module for recognizing RGB, And an infrared camera for recognizing the infrared ray emitted from an infrared ray (IR) emitter. The infrared projector projects the image in units of pixels, and the infrared camera receives the pixels and recognizes the three-dimensional coordinates of the image by the distance between the pixels and the like. Microsoft has released the Kinect Software Development Kit (SDK) with Kinect to enable the use of human arm movements and gesture recognition capabilities using the SDK's NUI (Natural User Interface) API.

The visitor matching table database 112 stores a visitor matching table in which one or more visitor matching information corresponding to the exhibition participating company is recorded. The visitor matching information includes information on the age, sex, and interest of a visitor set as a target in the participating company. For example, the visitor matching information may include age information distinguished as a child and an adult. The visitor matching information may include gender information that is distinguished between male and female. The visitor matching information includes interest information, and the interest information can be set according to the kind and detail of the exhibition. For example, if the exhibition is an electronic product exhibition in which a display such as a TV or a monitor, a camera, or a speaker is displayed, the interested information may include a hobby selection such as "1) TV or movie viewing, 2) photography, ≪ / RTI >

The visitor matching table records at least one business information corresponding to each item of visitor age, sex, and interest. For example, in the visitor age category, business information may be recorded for a child in response to a "child" item, and in a gender item, a business information for a woman may be recorded , And the camera manufacturer information may be recorded in correspondence with the "photographing" item in the item of interest.

The visitor information reading unit 120 reads the information of the visitors of the exhibition. The visitor information reading unit 120 can operate in conjunction with the camera 121, the input interface 122, and the screen 123. [ The visitor information reading unit 120 takes a photograph of the visitor through the camera 121 on the background of the screen 123 having the predetermined area. The visitor information reading unit 120 calculates the key and the area of the visitor by comparing the length, height, and area of the screen 123 with the photograph. The visitor information reading unit 120 compares the calculated key and area of the visitor with a predetermined reference level, and reads the sex and age group of the visitor. For example, data on the average height and the two-dimensional cross-sectional area of the selected ten or less children and the calculated height and two-dimensional area of the calculated visitor are compared with each other to determine whether the visitor is the child age range or the adult age range. In addition, data on the average height and the two-dimensional cross-sectional area of the selected female and the calculated two-dimensional area of the calculated visitor can be compared with each other to determine whether the visitor is male or female.

The visitor information reading unit 120 provides an input interface 122 for requesting the visitor to input information on age, gender, and interest, and transmits the input information 122 through the input interface 122, And may be operable to read the age, gender, and interest of the visitor.

The participant list generating unit 130 identifies one or more visitor matching information corresponding to the visitor information read by the visitor information reading unit 120, generates a participant list corresponding to the identified visitor matching information, Lt; / RTI > The participant company list generation unit 130 may provide the participant list to the visitor through the display unit 161. [ In addition, the exhibitor list may be provided to the smart device of the visitor through a specific application.

The content execution unit 140 reads the motion recognition publicized content corresponding to the participant selected by the visitor from the participant list from the content database and executes the read out. The content execution unit 140 guides the participation of the visitor to the executed motion recognition publicized content. The motion recognition PR content may be implemented as Kinect content, and the Kinect 160 may sense the motion of the user in real time to implement the driving of the content. The motion recognition publicity contents can be implemented according to the linking operation of the keynote 160, the display means 161, and the sound output means 162. [

The participant information providing unit 150 provides the participant information corresponding to the motion recognition publicized content participated by the visitor to the visitor. When the participant information providing unit 150 includes content for calculating a play score of a visitor participating in the motion recognition publicized content, the participant information providing unit 150 compares the visitor's play score with a predetermined reference value and issues a corresponding gift coupon The coupon can be provided to the visitor after execution of the motion recognition publicized content. For example, when the motion recognition publicized content is implemented as a kind of shooting knight game punching a logo or an image of the company, the number of times the visitor succeeds in punching for a designated time is counted, and the gift coupon is changed in accordance with the counted number of punching And the like.

FIG. 2 is a flowchart illustrating a method of providing an exhibition promotion service according to an embodiment of the present invention.

The exhibition promotion kiosk according to an embodiment of the present invention maintains a content database in which one or more exhibit participating company information and motion recognition promotional contents corresponding to the respective company information are recorded in correspondence with each other (step 211). The exhibition publicity kiosk maintains a visitor matching table in which one or more visitor matching information corresponding to each company information is recorded (step 212).

The participant information includes information on a participant's name, an exhibition booth location, and a publicity product, and the motion recognition publicized content includes a user participation-based kinnect including a content about a publicity product provided by a participant, Content, and the visitor matching information includes information on the age, sex, and interest of a visitor set as a target in the participating company.

The exhibition publicity kiosk reads the information of the visitors of the exhibition (step 213). In step 213, the exhibition publicity kiosk takes a photograph of the visitor with a screen of a predetermined area as background, and compares the height and area of the visitor with the height and area of the screen, And the gender and the age range of the visitor can be read by comparing the calculated key and area of the visitor with a predetermined reference level. In addition, in step 213, the exhibition publicity kiosk may provide an input interface for requesting the visitor to input information on age, sex, and interest, and may provide the visitor through the input information through the input interface, The age, sex, and interest of the user.

The exhibit promotion kiosk identifies one or more visitor matching information corresponding to the read visitor information (step 214). The exhibition publicity kiosk generates a list of exhibitors corresponding to the identified visitor matching information and provides the list to the visitor (step 215). The exhibition publicity kiosk reads the motion recognition publicized content corresponding to the exhibitor selected by the visitor from the participant list from the contents database and executes it (step 216). The exhibition publicity kiosk guides the visitor's participation in the executed motion recognition publicized content (step 217).

If the exhibition publicity kiosk includes contents for calculating a play score of a visitor participating in the motion recognition publicized content, the visitor's play score is calculated through a keynote (step 218). The exhibition publicity kiosk compares the visitor's play score with a predetermined reference value, issues a coupon for the corresponding gift, and provides the coupon to the visitor after execution of the motion recognition publicized content (step 219). The exhibition publicity kiosk provides the exhibitor information corresponding to the motion recognition publicized contents participated by the visitor to the visitor (step 220).

The method for providing the exhibition promotion service according to the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, or the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

111: Content database
112: Visitor Matching Table Database
120: visitor information reading unit
121: input interface
122: camera
123: Screen
130: Exhibitor List Generation Unit
140:
150: Exhibitor Information Offering
160: Kinect
161: Display means
162: sound output means

Claims (6)

A method for providing an exhibition promotion service of an exhibition promotion kiosk including a contents database, a visitor matching table database, a visitor information reading unit, a participant list creating unit, a contents executing unit, and an exhibitor information providing unit,
Maintaining the contents database in which the exhibition publicity kiosk corresponds to one or more exhibition exhibiting company information and the motion recognition publicizing contents corresponding to the exhibiting company information,
Maintaining the visitor matching table database in which the exhibition publicity kiosk records a visitor matching table in which one or more visitor matching information corresponding to each participating company information is recorded;
Wherein the visitor information reading unit photographs a photograph of the visitor on a screen having a predetermined area and calculates a key and an area of the visitor based on the comparison with the length, height, and area of the screen in the photograph, The input interface is provided for comparing the key and the area of the visitor with the predetermined reference level to read the sex and age of the visitor and requesting the visitor to input information on age, sex, and interest, Reading the information of the visitor of the exhibition by ultimately reading the age, sex, and interest of the visitor through the information input from the visitor through the Internet;
The participant list generating unit identifies one or more visitor matching information corresponding to the read visitor information, generating a participant list corresponding to the identified visitor matching information, and providing the participant list to the visitor;
Reading the motion recognition publicized content corresponding to the participant selected by the visitor from the participant list from the content database and guiding participation of the visitor to the executed motion recognition publicized content;
Providing the exhibitor information providing unit to the visitor information corresponding to the motion recognition publicized content in which the visitor participated; And
The participant information providing unit compares the play score of the visitor with the predetermined reference value to issue a gift coupon corresponding thereto, and transmits the coupon Providing the visitor after the completion of execution of the motion recognition publicized content
Lt; / RTI >
The participant information includes information on a participant's name, an exhibition booth location, and a publicity product, and the motion recognition publicized content includes a user participation-based kinnect including a content about a publicity product provided by a participant, Wherein the visitor matching information includes information on the age, sex, and interest of a visitor set as a target in the participating company. ≪ Desc / Clms Page number 19 > delete delete delete delete delete
KR1020160005917A 2016-01-18 2016-01-18 Method of providing exhibition publicity service by exhibition publicity kiosk KR101791775B1 (en)

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KR102625509B1 (en) 2021-07-23 2024-01-23 송경준 Kiosk-based service provision method and apparatus

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101076512B1 (en) * 2010-04-20 2011-10-24 이한승 System for providing on-line service of electronic catalogue using digital information display and method thereof
KR101348142B1 (en) * 2013-09-14 2014-01-07 주식회사 코어셀 The method for providing the customized marketing contens for the customers classified as individuals or groups by using face recognition technology and the system thereof
KR101373074B1 (en) * 2013-07-10 2014-03-13 임동주 System and method to provide ubiquitous exhibition and convention service based on mileage

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101076512B1 (en) * 2010-04-20 2011-10-24 이한승 System for providing on-line service of electronic catalogue using digital information display and method thereof
KR101373074B1 (en) * 2013-07-10 2014-03-13 임동주 System and method to provide ubiquitous exhibition and convention service based on mileage
KR101348142B1 (en) * 2013-09-14 2014-01-07 주식회사 코어셀 The method for providing the customized marketing contens for the customers classified as individuals or groups by using face recognition technology and the system thereof

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