WO2022018922A1 - Dispositif de conversion, procédé de conversion et support d'enregistrement - Google Patents

Dispositif de conversion, procédé de conversion et support d'enregistrement Download PDF

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Publication number
WO2022018922A1
WO2022018922A1 PCT/JP2021/016560 JP2021016560W WO2022018922A1 WO 2022018922 A1 WO2022018922 A1 WO 2022018922A1 JP 2021016560 W JP2021016560 W JP 2021016560W WO 2022018922 A1 WO2022018922 A1 WO 2022018922A1
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Prior art keywords
index
value
conversion
advertisement
grp
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PCT/JP2021/016560
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English (en)
Japanese (ja)
Inventor
彰一 遠藤
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日本電気株式会社
Ｎｅｃソリューションイノベータ株式会社
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Priority to JP2022538589A priority Critical patent/JP7564212B2/ja
Publication of WO2022018922A1 publication Critical patent/WO2022018922A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a conversion device, a conversion method, and a recording medium.
  • the number of impressions is used as an index (advertising index) for measuring the value of advertisements for programs distributed on the Internet.
  • the number of impressions is indicated by the number of times the CM (Commercial Message) delivered within the frame of the program (meaning the time from the start of one delivery of the program to the end of delivery) is viewed.
  • CM Common Message
  • the total number of times each commercial is viewed is the number of impressions of the program.
  • Patent Document 1 describes the calculation of an advertising effectiveness index based on the number of impressions.
  • the broadcasting station predicts the number of impressions for one CM for programs scheduled to be distributed in the future, with reference to the number of impressions of programs distributed in the past. Then, with the predicted number of impressions as one unit, a contract for CM distribution is made with the sponsor. The value obtained by multiplying the predicted value of the number of impressions for one CM and the number of contracted units with each other is hereinafter referred to as the number of contracted impressions.
  • the broadcasting station distributes commercials so that the number of impressions corresponding to the number of contracted units can be secured. For example, if the number of contract impressions is 500,000, the CM is distributed a plurality of times so that the actual value of the number of impressions is 500,000 or more.
  • GRP gross rating point
  • the GRP is the sum of the audience ratings of the commercials broadcast within the frame of the program for the number of times the commercials are broadcast.
  • the audience rating is the ratio of the number of households (or individuals) who have viewed a predetermined program or advertisement to the household (or individual) for which the audience rating is calculated.
  • the broadcasting station predicts the GRP for one CM for the program scheduled to be broadcast in the future with reference to the GRP of the program broadcasted in the past. Then, using the predicted GRP as one unit, a contract for CM broadcasting is made with the sponsor. In addition, commercials will be broadcast so that GRP for the number of contracted units can be secured.
  • the advertising index used differs between distribution on the Internet and broadcasting on broadcast waves.
  • the contract for the CM frame is based on the advertising index. Therefore, the broadcasting station cannot sell the CM frame for distribution on the Internet and the CM frame for broadcasting on the broadcast wave together. As a result, in the broadcasting station, different contracts are made for the distribution on the Internet and the broadcasting on the broadcast wave in the sale of the CM frame.
  • An object of the present invention is a value indicating an index related to viewing of an advertisement distributed on the Internet and a value indicating an index related to viewing an advertisement broadcast on a broadcast wave, and a value indicating one index is a value indicating an index of the other.
  • the conversion device has a receiving means for receiving a value before conversion indicating a first index for viewing an advertisement, and a converted value indicating a second index different from the first index. It is provided with an output means for converting the value before conversion and outputting information about the value after conversion, and the second index is an index used for an advertisement delivered on the Internet or a broadcast wave. It is characterized by being an index used for advertisements broadcast on the Internet.
  • the conversion method receives the value before conversion indicating the first index related to the viewing of the advertisement, and to the converted value indicating the second index different from the first index.
  • the value before conversion is converted, information about the value after conversion is output, and the second index is an index used for an advertisement delivered on the Internet or an advertisement broadcast on a broadcast wave. It is characterized by being an index used for.
  • the conversion program recorded on a computer-readable recording medium has a receiving function of receiving a value before conversion indicating a first index for viewing an advertisement on a computer, and the above-mentioned first.
  • the value before conversion is converted into the value after conversion indicating the second index different from the first index, and the output function to output the information about the value after conversion is realized, and the second index is the Internet. It is characterized in that it is an index used for an advertisement delivered in, or an index used for an advertisement broadcast on a broadcast wave.
  • a value indicating one index is a value indicating an index of the other. It becomes possible to convert to.
  • FIG. 1 shows a configuration example of the conversion device 10 of the present embodiment.
  • the conversion device 10 of the present embodiment includes a receiving unit 11 and an output unit 12.
  • the receiving unit 11 receives the value before conversion indicating the first index related to the viewing of the advertisement.
  • the output unit 12 converts the value before conversion into the value after conversion indicating the second index different from the first index. Further, the output unit 12 outputs information regarding the converted value.
  • the second index is an index used for advertisements distributed on the Internet or an index used for advertisements broadcast on broadcast waves.
  • the conversion device 10 receives the value before conversion indicating the first index related to the viewing of the advertisement, and the conversion device 10 shows the second index different from the first index after conversion. Convert the value before conversion to the value. Further, the conversion device 10 outputs information regarding the converted value.
  • the value before conversion indicating one index is converted to the value after conversion indicating the other index. Will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • FIG. 2 shows an example of the operation of the conversion device 10 of the present embodiment.
  • the receiving unit 11 receives the value before conversion indicating the first index related to the viewing of the advertisement (step S101).
  • the output unit 12 converts the value before conversion into the value after conversion indicating the second index different from the first index. Further, the output unit 12 outputs information regarding the converted value (step S102).
  • the conversion device 10 receives the value before conversion indicating the first index regarding the viewing of the advertisement, and the second index different from the first index. Converts the value before conversion to the value after conversion. Further, the conversion device 10 outputs information regarding the converted value.
  • the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • FIG. 3 shows a configuration example of a system including the conversion device 20 of the present embodiment.
  • the system including the conversion device 20 of the present embodiment includes the conversion device 20 and the display means 60. Further, the system including the conversion device 20 of the present embodiment may include at least one of the audience rating providing device 40 and the impression number providing device 50.
  • the conversion device 20, the impression number providing device 50, and the display means 60 are included in the commercial broadcasting system 70.
  • the commercial broadcasting system 70 is a system for managing broadcast programs, advertisements (CM), and the like.
  • the audience rating providing device 40 provides the actual value of the GRP of the program broadcast on the broadcast wave.
  • the audience rating providing device 40 may provide a predicted value of GRP of a program scheduled to be broadcast in the future.
  • GRP (gross rating point) is the sum of the ratings of advertisements broadcast within the frame of the program for the number of times the advertisements were broadcast.
  • the audience rating is the ratio of the number of households that have viewed the predetermined advertisement to the number of households for which the audience rating is calculated, or the number of individuals who have viewed the predetermined advertisement to the number of individuals for which the audience rating is calculated. It is a ratio.
  • the GRP may be calculated based on the household, or may be calculated for each viewer group in which the viewers are classified according to age, gender, etc., based on the individual viewers. Further, the GRP may be calculated for each program, or may be calculated for each broadcast of the advertisement.
  • the impression number providing device 50 provides an actual value of the number of impressions of a program distributed on the Internet. Further, the impression number providing device 50 may provide a predicted value of the impression number of the program scheduled to be delivered in the future.
  • the number of impressions is the sum of the number of times the advertisement delivered within the frame of the program delivered on the Internet was viewed and the number of times the advertisement was delivered.
  • the number of impressions may be aggregated based on households or individual viewers, and may be aggregated for each viewer group that classifies viewers by age, gender, or the like.
  • the number of impressions may be aggregated for each program, or may be aggregated for each delivery of the advertisement.
  • the system including the conversion device 20 of the present embodiment can be easily constructed. There is a merit. Further, since the number of impressions can be provided in the commercial broadcasting system 70 installed in the station building of the broadcasting station, there is an advantage from the viewpoint of security.
  • the display means 60 displays according to an instruction from the conversion device 20.
  • the display means 60 may include a display or the like as an output device, or may include a touch panel or the like as an input / output device.
  • FIG. 4 shows a configuration example of the conversion device 20 of the present embodiment.
  • the conversion device 20 includes a receiving unit 11, an output unit 12, and a display control unit 23.
  • the receiving unit 11 receives the value before conversion.
  • the value before conversion indicates the first index regarding the viewing of the advertisement.
  • the value before conversion is, for example, the actual value of the number of impressions of a program or advertisement distributed on the Internet.
  • the value before conversion may be a predicted value of the number of impressions of a program or advertisement delivered on the Internet.
  • the first indicator is the number of impressions.
  • the value before conversion may be, for example, the actual value of the GRP of a program or advertisement broadcast on a broadcast wave.
  • the value before conversion may be a predicted value of GRP of a program or advertisement broadcast on a broadcast wave.
  • the first indicator is GRP.
  • the output unit 12 converts the value before conversion into the value after conversion indicating the second index.
  • the second index is an index related to the viewing of advertisements, but is different from the first index.
  • the output unit 12 converts an actual value or a predicted value (value before conversion) of the number of impressions of a program or advertisement distributed on the Internet into a converted value corresponding to GRP.
  • the output unit 12 converts the actual value or predicted value (value before conversion) of the GRP of the program or advertisement broadcast on the broadcast wave into the converted value corresponding to the number of impressions.
  • the output unit 12 outputs the information regarding the converted value to the display control unit 23.
  • the display control unit 23 causes the display means 60 to display information regarding the converted value.
  • the receiving unit 11 may further receive a second index value indicating the second index.
  • the second index value is the broadcast wave. May indicate the GRP of a given program or advertisement broadcast on.
  • the second index value when the value before conversion indicates the GRP of the program or advertisement broadcast on the broadcast wave, and the value after conversion is the value obtained by converting the value before conversion to the number of impressions, the second index value. May indicate the number of impressions of a given program or advertisement delivered on the Internet.
  • the output unit 12 may output a second index value in addition to the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value as the information regarding the converted value.
  • the calculation result is, for example, a value obtained by adding the converted value and the second index value.
  • the calculation result is the difference between the converted value and the second index value, the ratio of the second index value to the converted value, the ratio of the converted value to the second index value, and the like. You may.
  • the value after conversion is the value before conversion converted into the second index, and the second index value is the value indicating the second index. As described above, since the converted value and the second index value are both values indicating the second index, operations such as addition, subtraction, and division can be performed.
  • the value before conversion indicates the number of impressions of the advertisement delivered on the Internet
  • the value after conversion is the value obtained by converting the value before conversion to GRP equivalent.
  • the second index value indicates the GRP of the advertisement broadcast by the broadcast wave.
  • the value obtained by adding the converted value and the second index value is also a value indicating GRP. That is, in this case, the output unit 12 can output a value obtained by adding the GRP conversion value of the advertisement delivered on the Internet and the GRP of the advertisement broadcast on the broadcast wave.
  • the broadcasting station broadcasts, for example, the frame of the advertisement delivered on the Internet and the broadcast wave. It will be possible to sell the advertising space to be sold together. For example, it is possible to make a contract with the total value of the GRP distributed on the Internet and the GRP broadcasted on the broadcast wave as a contract GRP. Then, the advertisement can be distributed on the Internet and broadcast on the broadcast wave so that the total value of the GRP distributed on the Internet and the GRP broadcasted on the broadcast wave reaches the contracted GRP.
  • the value before conversion indicates the number of impressions of advertisements delivered on the Internet, and the case where the second index is GRP will be described.
  • GRP is calculated by adding up the ratio (percentage) of the number of households (or individuals) who have viewed the advertisement to the number of households (or individuals) for which the audience rating is calculated for the number of times the advertisement is broadcast.
  • the output unit 12 of the present embodiment uses the number of impressions instead of the number of households (or individuals) who have viewed the advertisement. Further, the output unit 12 of the present embodiment uses the reference number (reference number in the delivery area) in the area (delivery area) to which the advertisement is delivered, instead of the number of households (or individuals) for which the audience rating is calculated. Then, the number of impressions is converted to the equivalent of GRP. The conversion formula in this case is shown in Equation 1.
  • Value after conversion Value before conversion / Standard number in distribution area x 100 (Equation 1) That is, the output unit 12 can calculate the converted value (equivalent to GRP) by calculating the ratio of the value before conversion (number of impressions) to the reference number in the distribution area.
  • the standard number in the distribution area is a value that is the standard for the number of viewers in the area to which the advertisement is distributed.
  • the reference number in the distribution area may be, for example, the number of population in the distribution area.
  • the output unit 12 can obtain the number of population in the distribution area from, for example, demographic data held by the commercial broadcasting system 70. Further, the reference number in the distribution area may be the number of terminals existing in the distribution area that can view the advertisement distributed on the Internet, or an estimated value thereof. For example, the output unit 12 estimates the number of terminals that can view advertisements distributed on the Internet by multiplying the number of viewable terminals nationwide by the ratio of the number of people in the distribution area to the number of people nationwide. Can be done.
  • the converted value may be calculated based on the household, or may be calculated for each viewer group in which the viewers are classified according to age, gender, etc., based on the individual viewers.
  • the output unit 12 may use the number of households in the distribution area as the reference number in the distribution area.
  • the output unit 12 may use the number of population of the viewer group in the distribution area as the reference number in the distribution area.
  • the value before conversion (the number of impressions) may also be aggregated based on the household or individual viewers, and may be aggregated for each viewer group.
  • the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave and the second index is the number of impressions will be described.
  • the number of impressions is calculated by adding up the number of times the advertisement has been viewed and the number of times the advertisement has been delivered. Further, the GRP is a value obtained by adding up the ratio of the number of households (or individuals) who have viewed the advertisement to the number of households (or individuals) for which the audience rating is calculated for the number of times the advertisement is broadcast.
  • the output unit 12 of the present embodiment converts the number of impressions into GRP equivalent by using the reference number in the broadcast target area of the advertisement (reference number in the broadcast area) in order to convert the ratio into the number of views. do.
  • the conversion formula in this case is shown in Equation 2.
  • Value after conversion Value before conversion x Standard number in broadcasting area / 100 (Equation 2) That is, the output unit 12 can calculate the converted value (corresponding to the number of impressions) by multiplying the value before conversion (GRP) by the reference number in the broadcasting area.
  • the standard number in the distribution area is a value that is the standard for the number of viewers in the area where the advertisement is broadcast.
  • the reference number in the broadcasting area may be, for example, the number of population in the broadcasting area. Further, the reference number in the broadcast area may be the number of terminals existing in the broadcast area that can watch the broadcast by the broadcast wave, or an estimated value thereof.
  • the output unit 12 can estimate the number of terminals that can watch broadcasts by broadcasting waves by multiplying the number of viewable terminals nationwide by the ratio of the number of people in the broadcasting area to the number of people nationwide. ..
  • the converted value may be calculated based on the household or the individual viewer, and may be calculated for each viewer group.
  • the output unit 12 may use the number of households in the broadcasting area as the reference number in the broadcasting area.
  • the output unit 12 may use the number of population of the viewer group in the broadcasting area as the reference number in the broadcasting area.
  • the value before conversion (GRP) may also be aggregated based on the household, or may be aggregated for each viewer group based on the individual viewer.
  • the display control unit 23 of the present embodiment causes the display means 60 to display information regarding the converted value.
  • FIG. 5 shows an example of display of the display means 60.
  • the display control unit 23 associates the information regarding the converted value with the program and displays it on the display means 60.
  • the horizontal axis indicates the day of the week and the vertical axis indicates the program classification.
  • the upper part of each program frame shows the GRP of broadcasting by broadcast wave.
  • the lower part shows the value obtained by converting the number of impressions delivered on the Internet into GRP.
  • the display control unit 23 may display the actual value of GRP and the value obtained by converting the actual value of the number of impressions into GRP on the display means 60, or display the predicted value of GRP and the predicted value of the number of impressions on the GRP.
  • the value converted to may be displayed on the display means 60.
  • FIG. 6 shows another example of displaying information regarding the converted value.
  • the value after conversion in addition to the GRP (second index value) of broadcasting by broadcast wave and the value obtained by converting the number of impressions of Internet distribution into GRP (value after conversion), the value after conversion and the first value.
  • the total with the second index value is displayed.
  • the display control unit 23 may display only the sum of the converted value and the second index value on the display means 60.
  • FIG. 7 shows another example of displaying information regarding the converted value.
  • the second index is the number of impressions.
  • the drop-down box at the top of the table switches between GRP display and impression number display.
  • the output unit 12 of the conversion device 20 converts the number of impressions delivered on the Internet into a value equivalent to GRP.
  • the output unit 12 of the conversion device 20 converts the GRP of broadcasting by the broadcast wave into a value corresponding to the number of impressions.
  • the display control unit 23 displays the GRP and the number of impressions on the display means 60 in association with the program, but it may be displayed by a method not associated with the program. ..
  • the display control unit 23 associates the information on the converted value with the program and displays it on the display means 60, so that the user can easily grasp the information on the converted value. There are merits.
  • the conversion device 20 receives the value before conversion indicating the first index related to the viewing of the advertisement, and the conversion device 20 shows the second index different from the first index after conversion. Convert the value before conversion to the value. Further, the conversion device 20 outputs information regarding the converted value.
  • the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • FIGS. 8 and 9 show an operation example of the conversion device 20 of the present embodiment.
  • FIG. 8 is an operation example when the number of impressions is converted into GRP.
  • FIG. 9 is an operation example when GRP is converted into the number of impressions.
  • FIG. 8 will be described.
  • the receiving unit 11 receives the value before conversion indicating the number of impressions of the program distributed on the Internet (step S201). Further, the receiving unit 11 may receive a second index value indicating the GRP of the program broadcast on the broadcast wave.
  • the output unit 12 converts the value before conversion into the converted value indicating GRP based on Equation 1 (step S202). Then, the output unit 12 outputs the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value.
  • the display control unit 23 causes the display means 60 to display the converted value (step S203). Further, the display control unit 23 may display the GRP (second index value) of the program broadcast on the broadcast wave and the calculation result of the converted value and the second index value on the display means 60. ..
  • FIG. 9 will be described.
  • the receiving unit 11 receives the value before conversion indicating the GRP of the program broadcast on the broadcast wave (step S301). Further, the receiving unit 11 may receive a second index value indicating the number of impressions of the program distributed on the Internet.
  • the output unit 12 converts the value before conversion into the converted value indicating the number of impressions based on Equation 2 (step S302). Then, the output unit 12 outputs the converted value. Further, the output unit 12 may output the calculation result of the converted value and the second index value.
  • the display control unit 23 causes the display means 60 to display the converted value (step S303). Further, the display control unit 23 may display the second index value indicating the number of impressions of the program distributed on the Internet and the calculation result of the converted value and the second index value on the display means 60. ..
  • the conversion device 20 receives the value before conversion indicating the first index regarding the viewing of the advertisement, and the second index different from the first index. Converts the value before conversion to the value after conversion. Further, the conversion device 20 outputs information regarding the converted value.
  • the value before conversion indicating one index can be converted to the converted value indicating the other index. It will be possible. Therefore, regarding the value indicating the index for viewing advertisements distributed on the Internet and the value indicating the index for viewing advertisements broadcast on broadcast waves, the value indicating one index should be converted to the value indicating the other index. Will be possible.
  • the conversion device may be realized by using at least two or more information processing devices physically or functionally. Further, the conversion device may be realized as a dedicated device, or a general-purpose device may be used. Further, only a part of the functions of the conversion device may be realized by using the information processing device.
  • FIG. 10 is a diagram schematically showing a hardware configuration example of an information processing device that can realize the conversion device of each embodiment of the present invention.
  • the information processing device 90 includes a communication interface 91, an input / output interface 92, an arithmetic unit 93, a storage device 94, a non-volatile storage device 95, and a drive device 96.
  • the receiving unit 11 in FIG. 1 can be realized by the communication interface 91, and the output unit 12 can be realized by the arithmetic unit 93.
  • the communication interface 91 is a communication means for the conversion device of each embodiment to communicate with an external device at least one of wired and wireless.
  • the conversion device may be connected so as to be able to communicate with each other via the communication interface 91.
  • the input / output interface 92 is a man-machine interface such as a keyboard as an example of an input device and a display as an output device.
  • the arithmetic unit 93 is realized by, for example, an arithmetic processing unit such as a CPU (Central Processing Unit) or a microprocessor, or a plurality of electric circuits.
  • the arithmetic unit 93 can, for example, read various programs stored in the non-volatile storage device 95 into the storage device 94 and execute processing according to the read programs.
  • the storage device 94 is a memory device such as a RAM (RandomAccessMemory) that can be referenced from the arithmetic unit 93, and stores programs, various data, and the like.
  • the storage device 94 may be a volatile memory device.
  • the non-volatile storage device 95 is a non-volatile storage device such as a ROM (Read Only Memory), a flash memory, etc., and can store various programs, data, and the like.
  • ROM Read Only Memory
  • flash memory etc.
  • the drive device 96 is, for example, a device that processes data reading and data writing recorded on a recording medium 97, which will be described later.
  • the recording medium 97 is an arbitrary recording medium capable of recording data, such as an optical disk, a magneto-optical disk, or a semiconductor flash memory.
  • a conversion device is configured by the information processing device 90 illustrated in FIG. 10, and a program capable of realizing the functions described in each of the above embodiments is supplied to the conversion device. It may be realized by.
  • the embodiment can be realized by the arithmetic unit 93 executing the program supplied to the conversion unit. It is also possible to configure some functions of the information processing apparatus 90, not all of the conversion apparatus.
  • the program may be recorded in the recording medium 97, and the program may be appropriately stored in the non-volatile storage device 95 at the shipping stage, the operation stage, or the like of the conversion device.
  • a method of installing the program in the conversion device using an appropriate jig may be adopted at the manufacturing stage before shipment, the operation stage, or the like.
  • a general procedure such as a method of downloading from the outside via a communication line such as the Internet may be adopted.
  • the second index is a conversion device characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  • the output means calculates the ratio of the value before conversion to the reference number in the delivery area, which is the reference value of the number of views in the delivery area of the advertisement delivery target.
  • the conversion device according to Appendix 2 wherein the converted value is calculated.
  • the reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area.
  • the first index is GRP
  • the value before conversion indicates the GRP of the advertisement broadcast on the broadcast wave
  • the second index is the number of impressions.
  • the output means multiplies the value before conversion by the reference number in the broadcasting area, which is the reference value of the number of viewers in the broadcasting area of the advertisement to be broadcast.
  • the conversion device according to Appendix 5, characterized in that the converted value is calculated.
  • the reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area.
  • the first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers.
  • the conversion device according to any one of Supplementary note 1 to Supplementary note 7.
  • the receiving means further receives a second index value indicating the second index, and receives the second index value.
  • the conversion device according to Appendix 9, wherein the display control means causes the display means to display the converted value and the second index value.
  • the receiving means further receives a second index value indicating the second index, and receives the second index value.
  • the output means outputs the calculation result of the converted value and the second index value as information regarding the converted value.
  • the conversion device according to Appendix 9, wherein the display control means causes the display means to display the calculation result.
  • the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
  • the second index is a conversion method characterized by being an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  • the reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area.
  • the reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area.
  • the first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers.
  • the conversion method according to any one of Supplementary note 13 to Supplementary note 19.
  • the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
  • the reception function to receive the value before conversion, which indicates the first index for viewing advertisements, It realizes an output function that converts the value before conversion to the value after conversion indicating the second index different from the first index and outputs the information about the value after conversion.
  • the second index is a computer that records a conversion program, which is an index used for an advertisement delivered on the Internet or an index used for an advertisement broadcast on a broadcast wave.
  • a readable recording medium is an example of a conversion program.
  • the output function calculates the ratio of the value before conversion to the reference number in the distribution area, which is the reference value of the number of views in the distribution area of the advertisement distribution target.
  • the reference number in the distribution area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the distribution area.
  • the reference number in the broadcasting area is characterized by being a value based on any one or more of the number of population, the number of households, the number of population of the viewer group, and the number of viewable terminals in the broadcasting area.
  • the first index and the second index are characterized in that they are at least one of an index calculated based on a household and an index calculated for each viewer group that classifies viewers.
  • Appendix 33 A computer-readable recording medium on which the conversion program according to any one of Supplementary Provisions 25 to 32 is recorded, which further realizes a display control function for displaying information on the converted value on a display means on a computer.
  • the receiving function further receives a second index value indicating the second index.
  • the display control function is a computer-readable recording medium on which the conversion program according to Appendix 33 is recorded, wherein the converted value and the second index value are displayed on the display means.
  • the receiving function further receives a second index value indicating the second index.
  • the output function outputs the calculation result of the converted value and the second index value as information regarding the converted value.
  • the display control function is a computer-readable recording medium on which the conversion program according to Appendix 33 is recorded, wherein the calculation result is displayed on the display means.
  • the second index value indicates the GRP of the advertisement broadcast on the broadcast wave.
  • the first index is GRP
  • the second index value is readable by a computer recording the conversion program according to Appendix 34 or Appendix 35, which indicates the number of impressions of an advertisement delivered on the Internet. Recording medium.

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  • Engineering & Computer Science (AREA)
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  • Development Economics (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

La présente invention concerne une valeur indiquant un indice se rapportant à la visualisation d'une publicité distribuée par Internet et une valeur indiquant un indice se rapportant à la visualisation d'une publicité diffusée par ondes de diffusion, et permet la conversion d'une valeur indiquant un des indices en une valeur indiquant l'autre indice. Pour ce faire, la présente invention comprend la réception d'une valeur avant conversion indiquant un premier indice se rapportant à la visualisation d'une publicité, la conversion de la valeur avant conversion en une valeur après conversion indiquant un deuxième indice différent du premier indice, et la sortie des informations concernant la valeur après conversion. Le deuxième indice est un indice à utiliser pour une publicité distribuée par Internet ou un indice utilisé pour une publicité diffusée par ondes de diffusion.
PCT/JP2021/016560 2020-07-22 2021-04-26 Dispositif de conversion, procédé de conversion et support d'enregistrement WO2022018922A1 (fr)

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JP2014052920A (ja) * 2012-09-07 2014-03-20 Shigeto Umeda 広告等のシステム
JP2014179054A (ja) * 2013-03-14 2014-09-25 Dennoo Inc 新しいコストモデルによる広告プラットフォームを実現するためのシステムおよび方法
JP2015532800A (ja) * 2013-05-09 2015-11-12 ザ ニールセン カンパニー （ユーエス） エルエルシー 分散したデモグラフィック情報を用いてインプレッションを決定するための方法及び装置
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US11893607B1 (en) * 2021-05-10 2024-02-06 Jelli, LLC Exposing demand side platforms mechanism for broadcast radio

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