WO2020124309A1

WO2020124309A1 - Advertisement delivery control method, and server, storage cabinet and flexible display costume

Info

Publication number: WO2020124309A1
Application number: PCT/CN2018/121419
Authority: WO
Inventors: 张政
Original assignee: 深圳市柔宇科技有限公司
Priority date: 2018-12-17
Filing date: 2018-12-17
Publication date: 2020-06-25
Also published as: CN113169987A

Abstract

Disclosed is an advertisement delivery control method, comprising: receiving an advertisement delivery request from an advertisement issuing terminal, wherein the advertisement delivery request at least comprises advertisement content (501); in response to the advertisement delivery request, forwarding the advertisement delivery request to several advertisement execution terminals (502); and when response information indicating that at least one of the advertisement execution terminals has agreed to respond to the advertisement delivery request is received, controlling the advertisement content in the advertisement delivery request to be sent to a flexible display costume corresponding to the advertisement execution terminal that has agreed to receive the advertisement delivery request, and controlling the corresponding flexible display costume to display the advertisement content (503, 505). Disclosed are a server of an advertisement delivery control system, a storage cabinet and a flexible display costume. Advertisements can be pushed by sharing the flexible display costume, thereby reducing advertisement delivery costs.

Description

Advertising delivery control method, server, storage cabinet and flexible display apparel

Technical field

The present application relates to the field of intelligent control, in particular to an advertising delivery control method, server, storage cabinet and flexible display apparel.

Background technique

Advertising is a common way to achieve product promotion. There are many ways for existing advertising, for example, outdoor advertising boards, printed flyers, etc. However, the materials used for advertising such as open-air advertising boards and printed leaflets are all disposable. After an advertisement is placed, the corresponding advertising boards and printed leaflets made for this advertising must be discarded. Unable to recycle, causing material waste and not environmental protection.

Summary of the invention

The embodiments of the present application disclose an advertising delivery control method, a server, a storage cabinet, and a flexible display apparel, which can realize the advertising delivery by sharing the flexible display apparel, realize reuse, and reduce the advertising delivery cost to solve the above problems.

The server for an advertisement delivery control system disclosed in an embodiment of the present application includes: a communication unit for receiving an advertisement delivery request from an advertisement initiation terminal, where the advertisement delivery request includes at least advertisement content; and a processor for responding to all The advertisement delivery request, controlling to forward the advertisement delivery request to a plurality of advertisement execution terminals through the communication unit, and when receiving response information that at least one of the advertisement execution terminals agrees to respond to the advertisement delivery request, the control will The advertisement content in the advertisement delivery request is sent to the flexible display apparel corresponding to the advertisement execution terminal that agrees to receive the advertisement delivery request, and the corresponding flexible display apparel is controlled to display the advertisement content.

The storage cabinet for storing flexible display apparel disclosed in the embodiments of the present application includes: one or more storage boxes for storing flexible display apparel; a communication unit for receiving door opening instructions from a server; and a processor for responding The door opening instruction controls the corresponding storage box to open.

The flexible display apparel disclosed in the embodiments of the present application includes: a flexible display screen, a communication unit and a processor, the communication unit is used to receive advertisement content from a server; the processor controls the flexible display screen to display the advertisement content .

The advertising delivery control method disclosed in the embodiment of the present application is applied to a server of an advertising delivery control system. The advertising delivery control method includes the steps of: receiving an advertising delivery request from an advertising initiating terminal, where the advertising delivery request includes at least advertising content; Responsive to the advertisement delivery request, forwarding the advertisement delivery request to several advertisement execution terminals; when receiving response information that at least one of the advertisement execution terminals agrees to respond to the advertisement delivery request, controlling the advertisement delivery request The advertisement content in is sent to the flexible display apparel corresponding to the advertisement execution terminal that agrees to receive the advertisement delivery request, and the corresponding flexible display apparel is controlled to display the advertisement content.

The advertisement delivery control method, server, storage cabinet and flexible display apparel of the present application can realize the advertisement placement by sharing the flexible display apparel and realize reuse, which can bring economic revenue to the advertisement execution terminal, and the advertisement is targeted Strong, can be placed in a specific period of time in a specific area, can greatly reduce the waste of advertising, bring more attention and revenue to the advertising initiation terminal, and provide a "triple win" effect for the advertising execution terminal, the advertising initiation terminal, and the server side.

BRIEF DESCRIPTION

In order to more clearly explain the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings required in the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. Those of ordinary skill in the art can obtain other drawings based on these drawings without creative work.

FIG. 1 is a schematic block diagram of an advertisement delivery control system in an embodiment of the present application.

FIG. 2 is a schematic block diagram of a server of an advertisement delivery control system in an embodiment of the application.

3 is a schematic diagram of a module of a storage cabinet of an advertisement placement control system in an embodiment of the application.

4 is a schematic diagram of a flexible display apparel module of an advertisement placement control system in an embodiment of the present application.

FIG. 5 is a schematic flowchart of an advertisement delivery control method in an embodiment of this application.

detailed description

The technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all the embodiments. Based on the embodiments in this application, all other embodiments obtained by a person of ordinary skill in the art without making creative efforts fall within the scope of protection of this application.

The term "comprising" and any variations thereof in the description and claims of the present application and the above drawings are intended to cover non-exclusive inclusion. For example, a process, method, system, product, or device that includes a series of steps or units is not limited to the listed steps or units, but optionally includes steps or units that are not listed, or optionally also includes Other steps or units inherent to these processes, methods, products or equipment. The terms “first”, “second” and “third” in the description and claims of the present application and the above drawings are used to distinguish different objects, not to describe a specific order.

Please refer to FIG. 1, which is a schematic diagram of modules of an advertisement delivery control system 1000 in an embodiment of the present application. The advertisement delivery control system 1000 includes an advertisement initiation terminal 100, a server 200, a storage cabinet 300, a number of flexible display apparel 400, and a number of advertisement execution terminals 500. Wherein, the advertisement initiating terminal 100 is a terminal held by a user for initiating an advertisement task. The server 200 is a server of the advertisement delivery control system 1000 or a cloud server. The storage cabinet 300 is used to store a plurality of the flexible display apparel 400. It can be understood that a plurality of the flexible display apparel 400 may be stored in predetermined positions of the storage cabinet 300 in a predetermined order. The advertisement execution terminal 500 is a terminal held by a user for performing advertisement tasks. The advertisement initiation terminal 100 and the advertisement execution terminal 500 may be, but not limited to, smart terminals such as mobile phones, tablet computers, wearable electronic devices, and the like. The server 200 is in communication connection with the advertisement initiation terminal 100, the storage cabinet 300, a number of flexible display apparel 400, and a number of advertisement execution terminals 500, respectively.

Please refer to FIG. 2 together. The server 200 includes a first communication unit 210, a first processor 220 and a first storage unit 230. The first processor 220 is electrically connected to the first communication unit 210 and the first storage unit 230, respectively. The first storage unit 230 is used to store any data of the first processor 220 during data processing and other data that needs to be stored. The first communication unit 210 is used to receive an advertisement placement request from the advertisement initiating terminal 100. Wherein, the advertisement delivery request includes at least advertisement content. The first processor 220 is configured to respond to the advertisement delivery request and control to forward the advertisement delivery request to a plurality of advertisement execution terminals 500 through the first communication unit 210. When receiving at least one response information of the advertisement execution terminal 500 agreeing to respond to the advertisement delivery request, the first processor 220 controls to send the advertisement content in the advertisement delivery request to agree to receive the advertisement delivery request The flexible display apparel 400 corresponding to the advertisement execution terminal 500 of the mobile terminal and controls the corresponding flexible display apparel 400 to display the advertisement content.

Therefore, the present application can realize the advertisement placement by sharing the flexible display apparel 400, which can bring economic revenue to the advertisement execution terminal 500, and the advertisement is highly targeted, can be placed in a specific area at a specific time period, and can be reused, can The substantial reduction of advertising costs brings more attention and benefits to the advertising originating terminal 100.

Wherein, the advertisement delivery request also includes an advertisement delivery time, an advertisement delivery area, and an ad receiving task person-time. The first processor 220 is configured to generate an advertisement delivery route according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad serving tasks in the advertisement delivery request. Specifically, in this embodiment, the first processor 220 generates an advertisement delivery route according to the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request. Wherein, the advertisement delivery route is used to guide the user of the advertisement execution terminal 500 to perform advertisement delivery according to the advertisement delivery route, so as to achieve a better advertisement delivery effect.

The first processor 220 calculates a corresponding advertisement fee according to the advertisement delivery request. Specifically, the first processor 220 calculates the corresponding advertising cost according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request.

The first processor 220 also issues a payment request to the advertisement initiating terminal 100 according to the calculated advertisement fee. Specifically, the first processor 220 controls the first communication unit 210 to issue a payment request to the advertisement initiating terminal 100.

The advertisement initiating terminal 100 receives the payment request, performs a payment operation according to the payment request, and sends a feedback message of successful payment to the server 200 when the payment is successful.

The server 200 sends the advertisement delivery request to several advertisement execution terminals 500 when receiving the feedback information about the successful payment from the advertisement initiating terminal 100.

The plurality of advertisement execution terminals 500 respectively display the advertisement delivery request to inform the user of the advertisement execution terminal 500 that there is currently an advertisement task to be executed. When the user of the advertisement execution terminal 500 agrees to respond to the advertisement placement request, the advertisement execution terminal 500 sends feedback information to the server 200 to approve the advertisement placement request.

Wherein, in an embodiment, agreeing to respond to the advertisement delivery request means that the advertisement execution terminal 500 will play the advertisement delivery request and confirm the advertisement delivery request. If the advertisement execution terminal 500 does not play the advertisement delivery request or does not confirm the advertisement delivery request after playing the advertisement delivery request, it indicates that the advertisement execution terminal 500 does not agree to respond to the advertisement delivery request. Wherein, it is confirmed whether the advertisement placement request indicates that the user of the advertisement execution terminal has performed an operation of agreeing or disagreeing to accept the advertisement placement request.

It can be understood that, in one of the modified embodiments, when the advertisement execution terminal 500 displays the advertisement delivery request, it is considered as a response operation that responds to the user's consent to accept the advertisement execution terminal 500. Agreeing to respond to the advertisement delivery request, when responding to a response operation of the user of the advertisement execution terminal 500 that does not agree to accept, it is deemed to disagree to respond to the advertisement delivery request.

The first processor 220, when at least one of the plurality of advertisement execution terminals 500 agrees to respond to the advertisement placement request, sends a task reminder to the advertisement execution terminal 500 that agrees to accept the advertisement placement request, the task The reminder is used to instruct the advertising execution terminal 500 to confirm the task in the storage cabinet 300 at the predetermined location and bind the flexible display apparel 500 stored in the storage cabinet at the predetermined location. The user of the advertisement execution terminal 500 takes out the flexible display apparel 400 from the storage cabinet 300 according to the task reminder. When the flexible display apparel 400 is taken out from the storage cabinet 300, the server 200 transmits the advertisement content to the flexible display apparel 400 to control the flexible display apparel 400 to display the advertisement content.

Further, in one of the embodiments, after the first processor 220 sends a task reminder to the ad execution terminal 500 that agrees to receive the ad serving request, the ad execution terminal 500 that agrees to accept the ad serving request receives the task reminder . The user who holds the advertisement execution terminal 500 that agrees to accept the advertisement delivery request carries the advertisement execution terminal 500 to the storage cabinet 300 according to the task reminder, and within a preset distance from the scan code of the storage cabinet 300 At this time, the advertisement execution terminal 500 is started to scan the code. It can be understood that the above scan code may be, but not limited to, scanning a one-dimensional code or a two-dimensional code. The advertisement execution terminal 500 also sends confirmation task information to the server 200. The first processor 220 receives confirmation task information from the advertisement execution terminal 500, and when the confirmation task information includes successful deposit payment information, controls the storage cabinet 300 to open to receive the flexible display apparel 400.

It can be understood that the operation of “confirming the task at the storage cabinet 300 at a predetermined location” is not limited to scanning the code at the scanning cabinet 300 of the storage cabinet 300, but may also be other confirmation operations. If it is detected that the advertisement execution terminal 500 agreeing to accept the advertisement delivery request is within the preset range of the storage cabinet 300, the first processor 220 sends a short message verification code to the advertisement execution terminal 500, and the storage cabinet 300 The corresponding SMS verification code input by the user of the advertisement execution terminal 500 is received.

Specifically, please refer to FIG. 3 together. The storage cabinet 300 includes one or more storage boxes 310. In this embodiment, each storage box 310 is used to store one piece of flexible display apparel 400. The storage cabinet 300 further includes a second communication unit 320 and a second processor 330. The second communication unit 320 is used to receive a door opening instruction from the server 200. It can be understood that, when the first processor 220 of the server 200 determines that the confirmation task information includes the deposit payment success information, a door opening instruction is generated, and the door opening instruction is sent to the first communication unit 210 to The storage cabinet 300. The second processor 330 of the storage cabinet 300 controls one of the storage boxes 310 to open in response to the door opening instruction. It can be understood that the currently opened storage box 310 is a storage box 310 in which the flexible display apparel 400 is stored, rather than an empty storage box 310.

Further, the flexible display apparel 400 is taken out from the corresponding storage box 310 of the storage cabinet 300, the server 200 sends the advertisement content to be displayed to the flexible display apparel 400, the flexible display apparel 400 The advertisement content is displayed. In other embodiments, when the flexible display apparel 400 is bound to the advertisement execution terminal 500, the advertisement content to be displayed sent by the server 200 is received and stored in the second storage unit 450, and the third process The device 410 controls the flexible display 420 to play the advertisement content when detecting that the flexible display apparel 400 reaches the starting point of the task setting.

Specifically, the flexible display apparel 400 includes a third processor 410, a flexible display screen 420, a playback state detection unit 430, an occlusion state detection unit 440, and a second storage unit 450. The flexible display screen 420, the playback state detection unit 430, the occlusion state detection unit 440, and the second storage unit 450 are electrically connected to the third processor 410, respectively. The second storage unit 450 stores any data of the third processor 410 during data processing and other data that needs to be stored.

Specifically, when the flexible display apparel 400 displays the advertisement content, the third processor 410 determines whether the flexible display screen 420 normally plays the advertisement according to the detection data of the playback state detection unit 430 Serve the ad content in the request. When the third processor 410 determines that the flexible display screen 420 normally plays the advertisement content, the third processor 410 also determines the flexible display screen according to the detection data of the occlusion state detection unit 440 Whether 420 is blocked within the preset distance range. When the third processor 410 further determines that the flexible display screen 420 is not blocked within a preset distance range, it determines that the current advertisement delivery status of the flexible display screen 420 is normal. When the third processor 410 determines that the flexible display screen 420 stops playing the advertisement content, it determines that the current advertisement placement status of the flexible display screen 420 is abnormal. When the processor 10 determines that the flexible display screen 420 is currently playing the advertisement content normally but the flexible display screen 420 is blocked within a preset distance, it determines that the current advertisement delivery status of the flexible display screen 420 is abnormal.

Wherein, the occlusion state detection unit 440 is one of a camera and a distance sensor. When the occlusion state detection unit 440 is a camera, the camera is used to capture images within a preset distance range of the flexible display screen 420, and the third processor 410 combines the images captured by the camera with the pre-existing The images of the second storage unit 450 are compared to determine whether the flexible display screen 420 is blocked within a preset distance range. When the third processor 410 determines that the flexible display screen 420 is blocked within a predetermined distance range, it is determined that the flexible display screen 420 is blocked within a predetermined distance range. When the occlusion state detection unit 440 is a distance sensor, the distance sensor is used to detect whether there is an obstruction within a predetermined distance of the flexible display screen 420, and when the third processor 410 determines the flexible display When the screen 420 has an obstruction within a predetermined distance, it is determined that the flexible display screen 420 is obstructed within the predetermined distance.

The flexible display apparel 400 further includes a Bluetooth unit 460. When the flexible display apparel 400 is taken out of the storage cabinet 300, the Bluetooth unit 460 of the flexible display apparel 400 and the Bluetooth unit of the advertisement execution terminal 500 are bound to determine the flexible display The distance between the apparel 400 and the advertisement execution terminal 500 is within a preset distance range.

The third processor 410 also controls the Bluetooth unit 460 to send the current advertisement delivery status of the flexible display screen 420 to the advertisement execution terminal 500 through the Bluetooth unit 460. The advertisement execution terminal 500 transmits the advertisement delivery status of the flexible display apparel 400 to the server 200.

It can be understood that due to the short transmission distance of Bluetooth, if the distance between the flexible display apparel 400 and the advertisement execution terminal 500 is greater than the Bluetooth transmission distance, the advertisement delivery status of the flexible display apparel 400 cannot be transmitted via Bluetooth To the advertisement execution terminal 500, the advertisement execution terminal 500 cannot send the advertisement delivery status of the flexible display apparel 400 to the server 200. When the server 200 does not receive the advertisement delivery status from the advertisement execution terminal 500 at a preset time or the like, and determines that the distance between the flexible display apparel 400 and the advertisement execution terminal 500 is greater than the Bluetooth transmission distance, Then, a reminder is sent to the advertisement execution terminal 500 to remind the user of the advertisement execution terminal 500 that the current distance between the advertisement execution terminal 500 and the flexible display apparel 400 is greater than the Bluetooth transmission distance. Therefore, the user of the advertisement execution terminal 500 can be monitored in real time to complete the advertisement delivery task according to the advertisement delivery requirements.

When the server 200 receives the advertisement delivery status from the flexible display apparel 400, the first processor 220 of the server 200 records the task completion progress according to the advertisement delivery status, and determines the advertisement according to the task completion progress When the execution terminal 500 completes the advertisement task of displaying the advertisement content, the flexible display apparel 400 corresponding to the advertisement execution terminal 500 is controlled to stop displaying the advertisement content.

Further, the first processor 220 increases the task completion progress of the advertisement execution terminal 500 when the advertisement delivery state is normal; and stops increasing the position of the advertisement execution terminal 500 when the current advertisement delivery state is abnormal. The task completion progress; and when the ad serving state of the flexible display apparel 400 returns from abnormal to normal, start to increase the task completion progress of the ad execution terminal 500 again.

It can be understood that the flexible display apparel 400 further includes a positioning unit, and the positioning unit may be, but not limited to, a GPS positioning unit. The positioning unit is used for positioning the flexible display apparel 400. The advertisement delivery state also includes a flexible display of the current actual position of the apparel 400 and the actual task execution time. When the flexible display apparel 400 does not include a positioning unit, the position information of the advertisement execution terminal 500 may be acquired from the bound advertisement execution terminal 500 through the Bluetooth unit 460. Since the advertisement execution terminal 500 bound to the flexible display apparel 400 needs to maintain a bound state, that is, to keep the distance between the flexible display apparel 400 and the advertisement execution terminal 500 within a preset distance range In order to achieve normal communication through the Bluetooth unit 460, the error between the position information of the advertisement execution terminal 500 and the position information of the actual flexible display apparel 400 is not large.

Each time the first processor 220 of the server 200 receives the advertisement delivery status from the advertisement execution terminal 500, it records the actual position of the task completion progress and the actual task progress time, and receives the advertisement delivery for the first time The actual position of the task completion progress in the state is the actual starting point, the actual task progress time is the actual task start time, and the actual position of the task completion progress of the last received ad delivery status is the actual end point, and the actual task progress time is the actual task End Time. The first processor 220 of the server 200 also draws a task route based on the actual position each time the ad serving status is received, and based on the actual task end time of the last ad serving status and the actual time of the first ad serving status The difference between the task start time calculates the duration of the task.

It can be understood that the first storage unit 230 further stores a task setting start point, a task setting end point, a task duration, a task start time, a task end time, and a set route.

The difference between the actual starting point of the advertisement execution terminal 500 and the task setting start point of the first processor 220 does not exceed the preset distance, and the difference between the actual end point and the task setting end point does not exceed the preset distance The duration of the task is greater than or equal to the set duration, the difference between the actual task start time and the set task start time is less than the preset duration, and the difference between the actual task end time and the set task end time is less than the preset duration, When the difference between the length of the task progress route and the length of the set route is less than a preset value, it is determined that the advertisement execution terminal 500 completes the task.

When the first processor 220 determines that the advertisement execution terminal 500 completes the advertisement task of displaying the advertisement content, it issues a task completion reminder and/or a reminder to return the flexible display apparel 400 to the advertisement execution terminal 500, and generates a door again. instruction.

When the advertisement execution terminal 500 receives the reminder, the user holding the advertisement execution terminal 500 carries the flexible display apparel 400 to the storage cabinet 300, and the storage cabinet 300 responds to the door opening instruction and opens the storage cabinet 300 One of the storage boxes 310 can be understood that the storage box 310 opened at this time is an empty storage box 310, and then the flexible display apparel 400 is put into the storage box 310 and the closed Storage box 310.

In one embodiment, when the flexible display apparel 400 is stored in the storage box 310, the storage box 310 is electrically connected to the flexible display apparel 400, so that the flexible display apparel 400 can be charged, thereby ensuring that the flexible display apparel 400 used for advertising each time is in a state of sufficient power. Here, the electrical connection between the storage box 310 and the flexible display apparel 400 may be an operation of a user who holds the advertisement execution terminal 400, or the flexible display apparel 400 may be stored in the storage box 310 After that, it is electrically connected to the storage box 310 automatically. The second processor 330 controls the second communication unit 320 to change the state information of the storage box 310 each time the connection state between the storage box 310 and the flexible display apparel 400 changes Feedback to the server 200, the state information of the storage box 310 includes the storage state of the storage box 310 and/or information of the flexible display apparel 400 stored in the storage box 310.

In addition, since the flexible display apparel 400 is stored in the storage box 310, the storage box 310 and the flexible display apparel 400 are electrically connected, so the second processor 330 can pass The connection status between each storage box 310 and the corresponding flexible display apparel 400 determines the current number of flexible display apparel 400 in the storage cabinet 300 and the position of the storage box 310 where the flexible display apparel 400 is located.

It can be understood that in a modified embodiment, the second processor 330 controls the second communication unit 320 to change the door opening state of the storage box 310 every time the door opening state of the storage box 310 changes Information feedback to the server 200.

Further, in one of the embodiments, a camera 340 is provided in each storage box 310. The second processor 330 controls the camera 340 to take a picture of the flexible display apparel 400 when the flexible display apparel 400 is put into the storage box 310 to determine whether the flexible display apparel 400 is damaged , And when it is determined that the flexible display apparel 400 is not damaged, control to close the storage cabinet 300.

It can be understood that, in one embodiment, when the flexible display apparel 400 is stored in the storage box 310, the storage box 310 and the flexible display apparel 400 are electrically connected, so , The second processor 330 determines whether the hardware in the flexible display apparel 400 is damaged through the electrical connection between the storage box 310 and the flexible display apparel 400, for example, in the process of actual judgment, Whether the flexible display apparel 400 can perform a normal function or form an electrical circuit or judge by parameters such as voltage and current of the flexible display apparel 400.

When it is determined that the flexible display apparel 400 is not damaged, the second processor 330 controls the second communication unit 320 to feed back a dressing completion information to the server 200 to allow the server 200 to perform The completed information is returned to the advertising execution terminal 500 as a deposit, and a corresponding fee for completing the advertising task is given.

When determining that the flexible display apparel 400 is damaged, the second processor 330 calculates the degree of damage corresponding to the damaged flexible display apparel 400, and when the degree of damage of the flexible display apparel 400 reaches a preset threshold, determines the The flexible display apparel 400 is damaged. At this time, the flexible display apparel 400 cannot be returned normally, and you need to contact the customer service center for processing.

The first processor 220 sends the task completion progress of each advertisement execution terminal 500 to execute the advertisement promotion task to the advertisement initiating terminal 100. The advertisement initiating terminal 100 can thus know the progress status of the advertisement promotion task in real time. Thus, a good interactive effect can be achieved.

Please refer to FIG. 5, which is a flowchart of an advertisement placement control method of the advertisement placement control system 1000 in an embodiment of the present application. The advertisement placement control method is applied to the aforementioned advertisement placement control system 100. It can be understood that the execution order of the advertisement delivery control method is not limited to the order shown in FIG. 5. Specifically, the advertising delivery control method includes the steps of:

Receive an advertisement delivery request from the advertisement initiating terminal 100, where the advertisement delivery request includes at least advertisement content (step 501).

Wherein, the advertisement delivery request is generated by the advertisement initiation terminal 100 in response to the advertisement initiation operation. The advertisement delivery request further includes at least one of an advertisement delivery duration, an advertisement delivery area, and an ad receiving task number.

In response to the advertisement delivery request, the advertisement delivery request is forwarded to several advertisement execution terminals 500 (step 502).

When receiving at least one response information of the advertisement execution terminal 500 agreeing to respond to the advertisement placement request, a task reminder is sent to the advertisement execution terminal 500 agreeing to receive the advertisement placement request, the task reminder is used to indicate the The advertisement execution terminal 500 confirms the task in the storage cabinet 300 at the predetermined location and binds the flexible display apparel 500 stored in the storage cabinet at the predetermined location (step 503).

Specifically, after the first processor 220 sends a task reminder to the ad execution terminal 500 that agrees to receive the ad placement request, the ad execution terminal 500 that agrees to receive the ad placement request receives the task reminder. The user who holds the advertisement execution terminal 500 that agrees to receive the advertisement delivery request carries the advertisement execution terminal 500 to the storage cabinet 300 according to the task reminder, and within a preset distance from the scan code of the storage cabinet 300 At this time, the advertisement execution terminal 500 is started to scan the code.

After the advertisement execution terminal 500 scans the storage cabinet 300 storing the flexible display apparel 400, the confirmation task information is transmitted to the server 200 (step 504).

The server 200 generates a door opening instruction in response to the confirmation task information and sends it to the storage cabinet 300 (step 505).

Specifically, the first processor 220 receives confirmation task information from the advertisement execution terminal 500. When the confirmation task information includes the deposit payment success information, the first processor 220 controls the storage cabinet 300 to open to receive the flexible display apparel 400.

The storage cabinet 300 controls one of the storage boxes 310 to open in response to the door opening instruction to allow the flexible display apparel 400 located in the storage box to be taken out (step 506).

The advertisement content in the advertisement delivery request is sent to the flexible display apparel 400 to control the flexible display apparel 400 to display the advertisement content (step 507).

Among them, step 503 also includes:

Calculating the corresponding advertising fee according to the advertising delivery request, and issuing a payment request to the advertising initiating terminal 100;

After the advertisement initiating terminal 100 completes payment in response to the payment request, it sends feedback information of successful payment to the server 200; and

Receive feedback information about successful payment from the advertisement initiating terminal 100, and forward the advertisement delivery request to the plurality of advertisement execution terminals 500.

Specifically, the first processor 220 calculates the corresponding advertising cost according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request.

After step 507, it also includes:

When the flexible display apparel 400 displays the advertisement content, receive an advertisement delivery state from the advertisement execution terminal;

Among them, the advertisement delivery state includes two states of normal and abnormal. When the flexible display apparel 400 displays the advertisement content, the third processor 410 determines whether the flexible display screen 420 normally plays the advertisement placement request according to the detection data of the playback state detection unit 430 Advertising content. When the third processor 410 determines that the flexible display screen 420 normally plays the advertisement content, the third processor 410 also determines the flexible display screen according to the detection data of the occlusion state detection unit 440 Whether 420 is blocked within the preset distance range. When the third processor 410 further determines that the flexible display screen 420 is not blocked within a preset distance range, it determines that the current advertisement delivery status of the flexible display screen 420 is normal. When the third processor 410 determines that the flexible display screen 420 stops playing the advertisement content, it determines that the current advertisement placement status of the flexible display screen 420 is abnormal. When the processor 10 determines that the flexible display screen 420 is currently playing the advertisement content normally but the flexible display screen 420 is blocked within a preset distance, it determines that the current advertisement delivery status of the flexible display screen 420 is abnormal.

Record the task completion progress according to the advertisement delivery status, and when it is determined that the advertisement execution terminal 500 completes the advertisement task displaying the advertisement content according to the task completion progress, control the flexible display apparel 400 corresponding to the advertisement execution terminal 500 to stop displaying The advertising content;

Specifically, when the server 200 receives the advertisement delivery status from the flexible display apparel 400, the first processor 220 of the server 200 records the task completion progress according to the advertisement delivery status, and is based on the task completion progress When it is determined that the advertisement execution terminal 500 completes the advertisement task of displaying the advertisement content, the flexible display apparel 400 corresponding to the advertisement execution terminal 500 is controlled to stop displaying the advertisement content.

Specifically, "recording the task completion progress according to the advertisement delivery state" includes: the first processor 220 increases the task completion progress of the advertisement execution terminal 500 when the advertisement delivery state is normal; When the status is abnormal, stop increasing the task completion progress of the ad execution terminal 500; and when the ad serving status of the flexible display apparel 400 returns to normal from abnormality, start to increase the task of the ad execution terminal 500 again Complete schedule.

Specifically, "determining that the advertisement execution terminal 500 completes the advertisement task of displaying the advertisement content according to the task completion progress" includes:

The difference between the actual starting point of the advertisement execution terminal 500 and the task setting start point does not exceed the preset distance, the difference between the actual end point and the task setting end point does not exceed the preset distance, and the task duration is greater than or equal to The difference between the set time, the actual task start time and the set task start time is less than the preset time, and the difference between the actual task end time and the set task end time is less than the preset time, the length and setting of the task's route When the difference between the length of the route is less than the preset value, it is determined that the advertisement execution terminal completes the task.

Specifically, each time the first processor 220 of the server 200 receives the advertisement delivery status from the advertisement execution terminal 500, it records the actual position of the task completion progress and the actual task progress time, and will receive the first The actual position of the task completion progress to the ad serving state is taken as the actual starting point, the actual task progress time is taken as the actual task start time, and the actual position of the task deflection progress of the last received ad serving state is taken as the actual end point, and the actual task takes place Time is used as the actual task end time. The first processor 220 of the server 200 also draws a task route based on the actual position each time the ad serving status is received, and based on the actual task end time of the last ad serving status and the actual time of the first ad serving status The difference between the task start time calculates the duration of the task. The difference between the actual starting point of the advertisement execution terminal 500 and the task setting start point of the first processor 220 does not exceed the preset distance, and the difference between the actual end point and the task setting end point does not exceed the preset distance The duration of the task is greater than or equal to the set duration, the difference between the actual task start time and the set task start time is less than the preset duration, and the difference between the actual task end time and the set task end time is less than the preset duration, When the difference between the length of the task progress route and the length of the set route is less than a preset value, it is determined that the advertisement execution terminal 500 completes the task.

When the flexible display screen 420 of the flexible display apparel 400 is playing the advertisement content, the advertisement placement control method further includes steps:

Determine whether the flexible display screen 420 normally plays the advertisement content in the advertisement delivery request;

If not, it is determined that the flexible display screen 420 is not currently playing the advertisement content in the advertisement delivery request normally, and it is determined that the advertisement display status of the flexible display apparel is abnormal; if it is, it is determined that the flexible display screen 420 is currently playing normally The advertisement content in the advertisement delivery request, and continue to determine whether the flexible display screen 420 is blocked within a preset distance range;

If yes, it is determined that the flexible display screen 420 is blocked within a preset distance range, then the advertisement display state of the flexible display apparel is abnormal, if not, it is determined that the flexible display screen 420 is not blocked within a preset distance If it is blocked, then the advertisement display state of the flexible display apparel is normal.

Further, the advertising delivery control method further includes steps:

The current advertisement delivery status of the flexible display screen 420 is sent to the advertisement execution terminal 500 through the Bluetooth unit 460. The advertisement execution terminal 500 transmits the advertisement delivery status of the flexible display apparel 400 to the server 200.

Further, the advertising delivery control method further includes steps:

When it is determined that the advertisement execution terminal 500 completes the advertisement task of displaying the advertisement content, a task completion reminder and/or a reminder to return the flexible display apparel 400 are issued to the advertisement execution terminal 500, and a door opening instruction is generated again;

When the advertisement execution terminal 500 receives the reminder, the user holding the advertisement execution terminal 500 carries the flexible display apparel 400 to the storage cabinet 300, and the storage cabinet 300 responds to the door opening instruction and opens the storage cabinet 300 After one of the storage boxes 310, put the flexible display apparel 400 into the storage box 310 and close the storage box 310.

Further, the advertising delivery control method further includes steps:

Each time the connection state between the storage box 310 and the flexible display apparel 400 changes, the second communication unit 320 is controlled to feed back the status information of the storage box 310 to the server 200, The state information of the storage box 310 includes the storage state of the storage box 310 and/or the information of the flexible display apparel 400 stored in the storage box 310

Further, a camera 340 is provided in each storage box 310. The advertisement delivery control method further includes steps:

The second processor 330 controls the camera 340 to take a picture of the flexible display apparel 400 when the flexible display apparel 400 is put into the storage box 310 to determine whether the flexible display apparel 400 is damaged , And when it is determined that the flexible display apparel 400 is not damaged, control to close the storage cabinet 300;

When it is determined that the flexible display apparel 400 is not damaged, the second processor 330 controls the second communication unit 320 to feed back a dressing completion information to the server 200 to allow the server 200 to perform The completed information is returned to the advertising execution terminal 500 as a security deposit, and a corresponding fee for completing the advertising task is given;

Further, the advertising delivery control method further includes steps:

The first processor 220 sends the task completion progress of each advertisement execution terminal 500 to execute the advertisement promotion task to the advertisement initiation terminal 100. The advertisement initiating terminal 100 can thus know the progress status of the advertisement promotion task in real time. Thus, better interactive effects can be achieved.

Therefore, the present application can realize the advertisement placement by sharing the flexible display apparel 400, which can bring economic revenue to the advertisement execution terminal 500, and the advertisement is highly targeted, can be placed in a specific area at a specific time period, and can greatly reduce the waste of advertisement. Bring more attention and benefits to the advertisement initiating terminal 100.

It should be noted that the first processor 220, the second processor 330, and the third processor 410 may be a central processing unit (Central Processing Unit, CPU), or other general-purpose processors, digital signal processors ( Digital Signal (Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components Wait. The general-purpose processor may be a microprocessor or the general-purpose processor may also be any conventional processor or the like.

It should be noted that the first storage unit 230 and the second storage unit 450 may be used to store computer programs and/or modules. In addition, the first storage unit 230 and the second storage unit 450 may include high-speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, and a smart memory card (Smart Media Card, SMC), Secure Digital (SD) card, flash memory card (Flash), multiple disk storage devices, flash memory devices, or other volatile solid-state storage devices.

It should be noted that, for the sake of simple description, the foregoing method embodiments are all expressed as a series of action combinations, but those skilled in the art should know that this application is not limited by the described action sequence, Because according to the present application, some steps may be performed in other orders or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by this application.

In the above embodiments, the description of each embodiment has its own emphasis. For a part that is not described in detail in an embodiment, you can refer to related descriptions in other embodiments.

The steps in the method of the embodiment of the present application may be adjusted, merged, and deleted sequentially according to actual needs.

A person of ordinary skill in the art can understand that all or part of the process in the method of the above embodiment can be completed by instructing relevant hardware through a computer program. The program can be stored in a computer-readable storage medium, and the program is being executed At this time, the process of the embodiments of the above methods may be included. Among them, the storage medium may be a magnetic disk, an optical disk, a read-only memory (Read-Only Memory, ROM) or a random access memory (Random Access Memory, RAM for short), etc.

The embodiments of the present application have been described in detail above, and specific examples have been used in this article to explain the principles and embodiments of the present application. Those of ordinary skill in the art, according to the ideas of the present application, may have changes in specific embodiments and application scopes. In summary, the content of this specification should not be construed as limiting the present application.

Claims

A server for an advertisement delivery control system, characterized in that the server includes:

The communication unit is configured to receive an advertisement delivery request from an advertisement initiation terminal, where the advertisement delivery request includes at least advertisement content;

A processor, in response to the advertisement delivery request, controlling to forward the advertisement delivery request to a plurality of advertisement execution terminals through the communication unit, and, when receiving at least one of the advertisement execution terminals, agrees to respond to the advertisement delivery request Response information, control to send the advertisement content in the advertisement delivery request to the flexible display apparel corresponding to the advertisement execution terminal that agrees to receive the advertisement delivery request and control the corresponding flexible display apparel to display the advertisement content.
The server according to claim 1, wherein the advertisement delivery request further includes an advertisement delivery time, an advertisement delivery area, and an ad receiving task person time, and the processor according to the advertisement delivery time in the advertisement delivery request, At least one of the advertisement delivery area and the number of person who receives the task of generating an advertisement generates an advertisement delivery route, and the advertisement delivery route is used to guide the advertisement execution terminal to perform advertisement delivery according to the advertisement delivery route.
The server according to claim 2, wherein the processor calculates the corresponding advertising cost according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request, and The advertisement initiating terminal issues a payment request; and upon receiving feedback information about the successful payment from the advertisement initiating terminal, controls to forward the advertisement delivery request to a plurality of the advertisement executing terminals through the communication unit.
The server according to claim 1, wherein when the advertisement execution terminal agrees to respond to the response information of the advertisement delivery request, the processor sends the advertisement to the response information of the response to the advertisement delivery request. The execution terminal sends a task reminder, the task reminder is used to instruct the advertisement execution terminal to confirm the task in the storage cabinet at the predetermined location and bind the flexible display apparel stored in the storage cabinet at the predetermined location; and transmit the advertisement content to all The flexible display apparel to control the flexible display apparel to display the advertisement content.
The server according to claim 4, wherein the processor sends a task reminder to the advertisement execution terminal and receives confirmation task information from the advertisement execution terminal, and the confirmation task information includes a deposit When the successful information is paid, the storage cabinet storing the flexible display apparel is controlled to open.
The server according to claim 1, wherein when the flexible display apparel displays the advertisement content, the processor receives the advertisement delivery status from the flexible display apparel in real time; and according to the advertisement delivery status The task completion progress is recorded, and when it is determined that the advertisement execution terminal completes the advertisement task for displaying the advertisement content according to the task completion progress, the flexible display apparel corresponding to the advertisement execution terminal is controlled to stop displaying the advertisement content.
The server according to claim 6, wherein the processor increases the task completion progress of the advertisement execution terminal when determining that the current advertisement delivery state is normal; and stops increasing the task completion status when the current advertisement delivery state is abnormal The task completion progress of the advertisement execution terminal; and when the ad serving state of the flexible display apparel returns from abnormal to normal, start to increase the task completion progress of the advertisement execution terminal again.
The server according to claim 6, wherein the difference between the actual starting point of the flexible display apparel and the task setting start point does not exceed a preset distance, and the difference between the actual end point and the task setting end point No more than the preset distance, the task duration is greater than or equal to the set duration, the difference between the actual task start time and the set task start time is less than the preset duration, and the difference between the actual task end time and the set task end time is less than the preset When the duration is set, and the difference between the length of the task progress route and the length of the set route is less than a preset value, the processor determines that the advertisement execution terminal completes the advertisement task of displaying the advertisement content.
The server according to any one of claims 6 to 8, wherein, when the processor determines that the advertisement execution terminal completes the advertisement task of displaying the advertisement content, it issues a task completion reminder and/or to the advertisement execution terminal Or return the reminder of flexible display clothing.
The server according to claim 9, wherein the processor sends the task completion progress of each advertisement execution terminal to the advertisement initiation terminal.
A storage cabinet for storing flexible display apparel is characterized in that the storage cabinet includes:

One or more storage boxes for storing flexible display apparel;

Communication unit for receiving door opening instructions from the server; and

The processor is configured to control the corresponding storage box to open in response to the door opening instruction.
The storage cabinet according to claim 11, wherein when the flexible display apparel is stored in the storage box, the storage box and the flexible display apparel are electrically connected, and the processor Each time the connection state between the storage box and the flexible display apparel changes, the communication unit is controlled to feed back the state information of the storage box to the server, and the state of the storage box The information includes the storage state of the storage box and/or information of the flexible display apparel stored in the storage box.
The storage cabinet according to claim 12, wherein when the processor determines that the flexible display apparel bound to the advertisement execution terminal has not been damaged, the communication unit controls the communication unit to feed back a dress to the server The completed information allows the server to return the deposit to the advertising execution terminal based on the information on the completion of the dressing, and is given a fee for completing the advertising task accordingly.
A flexible display apparel, characterized in that the flexible display apparel includes a flexible display screen, a communication unit and a processor, the communication unit is used to receive advertisement content from a server; the processor controls the display of the flexible display screen The advertising content.
The flexible display apparel according to claim 14, wherein the flexible display apparel further includes a Bluetooth unit, the flexible display apparel further includes a playback state detection unit and an occlusion state detection unit, and the processor The detection data of the playback state detection unit determines whether the flexible display screen normally plays the advertisement content in the advertisement placement request, and the processor also determines the flexibility according to the detection data of the occlusion state detection unit Whether the display screen is blocked within a preset distance range, when the processor determines that the flexible display screen is currently playing the advertisement content in the advertisement delivery request normally and is not blocked within the preset distance range, it is determined that the The current advertising status of the flexible display screen is normal, otherwise, it is determined that the current advertising status of the flexible display screen is abnormal; the processor also controls the Bluetooth unit to pass the current advertising status of the flexible display apparel through all The Bluetooth unit is sent to the advertisement execution terminal to allow the advertisement execution terminal to send the current advertisement placement status of the flexible display apparel to the server.
An advertisement delivery control method is applied to a server of an advertisement delivery control system, and is characterized in that the advertisement delivery control method includes the steps of:

Receiving an advertisement delivery request from an advertisement initiation terminal, where the advertisement delivery request includes at least advertisement content;

In response to the advertisement delivery request, forward the advertisement delivery request to several advertisement execution terminals;

When receiving at least one response information of the advertisement execution terminal agreeing to respond to the advertisement delivery request, control to send the advertisement content in the advertisement delivery request to the flexible corresponding to the advertisement execution terminal agreeing to receive the advertisement delivery request Display apparel and control the corresponding flexible display apparel to display the advertisement content.
The advertisement delivery control method according to claim 16, wherein the advertisement delivery request further includes an advertisement delivery time, an advertisement delivery area, and an advertisement receiving task number, and the "in response to the advertisement delivery request, the The advertisement delivery request is forwarded to several advertisement execution terminals, including:

Calculate the corresponding advertising cost according to the advertising duration, the advertising area and the number of ad receiving tasks in the advertising delivery request, and issue a payment request to the advertising initiating terminal; and

Receiving feedback information about successful payment from the advertisement initiating terminal, and forwarding the advertisement delivery request to the plurality of advertisement execution terminals.
The advertisement delivery control method according to claim 17, wherein the "control sends the advertisement content in the advertisement delivery request to the flexible display apparel corresponding to the advertisement execution terminal that agrees to receive the advertisement delivery request and "Control the corresponding flexible display apparel to display the advertisement content" includes:

Send a task reminder to the advertising execution terminal;

Receiving the confirmation task information from the advertisement execution terminal, and the confirmation task information includes information on successful deposit payment, controlling the storage cabinet in which the flexible display apparel is stored to be opened;

Controlling to send the advertisement content in the advertisement delivery request to the flexible display apparel in the corresponding storage box of the storage cabinet to control the flexible display apparel to display the advertisement content.
The advertisement placement control method according to claim 16, wherein the advertisement placement control method further comprises the steps of:

When the flexible display apparel displays the advertisement content, receive an advertisement delivery state from the flexible display apparel;

Record the task completion progress according to the advertisement delivery status, and when it is determined that the advertisement execution terminal completes the advertisement task for displaying the advertisement content according to the task completion progress, control the flexible display apparel corresponding to the advertisement execution terminal to stop displaying the advertisement content.
The advertisement delivery control method according to claim 19, wherein the "record task completion progress according to the advertisement delivery state" includes:

When it is determined that the current advertisement delivery state is normal, increase the task completion progress of the advertisement execution terminal;

When the current advertisement delivery status is abnormal, stop increasing the task completion progress of the advertisement execution terminal; and

When the advertisement delivery state of the flexible display apparel returns from abnormal to normal, the task completion progress of the advertisement execution terminal is increased again.
The advertisement delivery control method according to claim 19, wherein the "determining that the advertisement execution terminal completes the advertisement task for displaying the advertisement content according to the task completion progress" includes:

Determine whether the difference between the actual starting point of the advertising execution terminal and the starting point of the task setting is less than a preset distance;

Determine whether the difference between the actual end point of the advertisement execution terminal and the task setting end point is less than a preset distance;

Determine whether the duration of the task is greater than and the set duration is less than the preset value;

Determine whether the difference between the actual task start time and the set task start time is less than the preset duration;

Determine whether the difference between the actual task end time and the set task end time is less than the preset duration;

Determine whether the difference between the length of the task's route and the length of the set route is less than the preset value;

If the result of the above judgment is yes, it is determined that the advertisement execution terminal completes the advertisement task of displaying the advertisement content.
The advertisement placement control method according to any one of claims 16 to 21, wherein the advertisement placement control method further comprises the steps of:

When it is determined that the advertisement execution terminal completes the advertisement task of displaying the advertisement content, a task completion reminder is issued to the advertisement execution terminal and/or a reminder to return the flexible display apparel;

The task completion progress information of each advertisement execution terminal is sent to the advertisement initiation terminal.