CN112950289A - Advertisement putting processing method and device, electronic equipment and readable storage medium - Google Patents
Advertisement putting processing method and device, electronic equipment and readable storage medium Download PDFInfo
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Abstract
The embodiment of the invention provides an advertisement putting processing method and device, electronic equipment and a readable storage medium. The advertisement putting processing method is applied to a first server and comprises the following steps: acquiring first advertisement data aiming at a target terminal, wherein the first advertisement data comprises advertisement content and a display requirement of the advertisement content; acquiring second advertisement data from the target terminal, wherein the second advertisement data is used for restoring a real-time process of displaying the advertisement content by the target terminal; and tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data. The embodiment of the invention is beneficial to improving the positioning effect of abnormal advertisement putting.
Description
Technical Field
The present invention relates to the field of computer technology, and in particular, to an advertisement delivery processing method and apparatus, an electronic device, and a readable storage medium.
Background
In order to provide more information to the user, an advertisement push service may also be provided to the user while the user is being served. The push process of the advertisement is however complex. Specifically, the calculation of the transaction with the advertisement delivery user is complex, the material of the advertisement itself is also complex, for example, the delivery modes may include video, text, picture and audio, and a combination thereof, and the delivery quantity of the advertisement is also large, for example, for some applications or websites, the delivery quantity of the advertisement per day may reach hundreds of millions.
However, various anomalies may be generated in the advertisement delivery process, and based on the complexity of the advertisement delivery process, the anomaly positioning effect for advertisement delivery in the prior art is poor, and the poor anomaly positioning effect also directly affects the anomaly processing efficiency, and even may affect the front-end normal playing.
Disclosure of Invention
An object of the embodiments of the present invention is to provide an advertisement delivery processing method and apparatus, an electronic device, and a readable storage medium, so as to solve the problem in the prior art that an abnormal advertisement delivery positioning effect is poor.
The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided an advertisement placement processing method applied to a first server, including the following steps:
acquiring first advertisement data aiming at a target terminal, wherein the first advertisement data comprises advertisement content and a display requirement of the advertisement content;
acquiring second advertisement data from the target terminal, wherein the second advertisement data is used for restoring a real-time process of displaying the advertisement content by the target terminal;
and tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data.
In a second aspect of the present invention, there is provided an advertisement placement processing apparatus applied to a first server, including:
the first acquisition module is used for acquiring first advertisement data aiming at a target terminal, wherein the first advertisement data comprises advertisement content and display requirements for the advertisement content;
the second obtaining module is used for obtaining second advertisement data from the target terminal, and the second advertisement data is used for restoring a real-time process that the target terminal displays the advertisement content;
and the tracking module is used for tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data.
In another aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete communication with each other through the communication bus;
a memory for storing a computer program;
and a processor for implementing any of the steps of the advertisement delivery processing method described above when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a readable storage medium, on which a computer program is stored, which when executed by a processor, implements an advertisement placement processing method as described in any one of the above.
The advertisement putting processing method comprises the steps of obtaining first advertisement data aiming at a target terminal, wherein the first advertisement data comprise advertisement contents and display requirements for the advertisement contents; acquiring second advertisement data from the target terminal, wherein the second advertisement data is used for restoring a real-time process of displaying the advertisement content by the target terminal; and tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data. Therefore, the embodiment of the invention obtains the first advertisement data comprising the advertisement content and the display requirement for the advertisement content, also obtains the second advertisement data which is from the target terminal and is used for reducing the display process of the advertisement content, and can determine the difference between the real-time process of the advertisement content and the display requirement by comparing the first advertisement data with the second advertisement data, thereby realizing the rapid and accurate positioning of the abnormal advertisement putting process and being beneficial to improving the positioning effect of the abnormal advertisement putting.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1A is a system architecture diagram in one embodiment of the invention;
FIG. 1B is a diagram of yet another system architecture in an embodiment of the invention;
FIG. 1C is a diagram of yet another system architecture in an embodiment of the present invention;
FIG. 2 is a flowchart of an advertisement placement processing method according to an embodiment of the present invention;
fig. 3 is a flowchart of another advertisement placement processing method according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an advertisement placement processing apparatus according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
The invention provides an advertisement putting processing method.
For content providers such as videos, music, literature and the like, the advertisements are pushed to the users while providing content services to the users, and the content providers also count the display results of the advertisements and the order conversion results of the advertisements so as to charge corresponding advertisement putting fees to advertisers of the advertisements according to the display results, the order conversion results and other information. For a large volume of content providers, who push a large number of advertisements per day, a large amount of data is generated, which may be on the order of billions. Meanwhile, the formats of the data are various, for example, the advertisements may include text advertisements, video advertisements, picture advertisements, and mixed advertisements containing the above-mentioned multiple contents, and the charging modes of the advertisements may also be different, for example, various charging modes such as direct casting, real-time bidding, guaranteed amount, etc. may be included, and therefore, the complexity of the generated data is high.
Because the advertisement data has the characteristics of large volume, high complexity of the data and the like, when the delivered advertisement is abnormal, the problem analysis and positioning are difficult.
The embodiment of the invention realizes the positioning of the abnormal advertisement display process by comparing and analyzing the advertisement content delivered to the user, the display requirement of the advertisement content and the actual display process of the advertisement content at the user terminal.
As shown in fig. 1A to 1C, the technical solution of this embodiment relates to a first server and a target terminal, where the target terminal may be at least one of a mobile phone, a tablet computer, a Personal Computer (PC) terminal, and a Television (TV) terminal, and when the target terminal accesses a content service provided by a content provider, an advertisement may be simultaneously delivered to the target terminal. The first server is used for collecting and positioning abnormal advertisement display, and specifically, the first server is used for collecting the advertisement content, the display requirement of the advertisement content and the actual display process of the advertisement content at a user side, so that the abnormal advertisement display is positioned.
In an embodiment of the present invention, the advertisement placement processing method is applied to a first server, as shown in fig. 2, and includes the following steps:
step 201: the method comprises the steps of obtaining first advertisement data aiming at a target terminal, wherein the first advertisement data comprise advertisement content and display requirements of the advertisement content.
When a user uses a service provided by a content provider on a target terminal, the content provider pushes first advertisement data to the user using the first server.
The first advertisement data comprises advertisement content and display requirements of the advertisement content.
Here, the advertisement content may be at least one of different types of content such as text advertisement, video advertisement, picture advertisement, and mixed image-text advertisement, and the display requirement of the advertisement content may be at least one of requirements such as display time, position, and display manner, which can be understood as a desired display effect of the advertisement content.
Illustratively, for a certain video advertisement, the display requirement of the advertisement content is to play the video advertisement before playing a certain video file, the display time of the video advertisement is not shorter than 5 seconds, and the video advertisement can be manually closed by a user after 5 seconds; for a certain picture advertisement, the picture advertisement may pop up when the user browses a certain text for a certain time or browses to a certain position.
Step 202: and acquiring second advertisement data from the target terminal, wherein the second advertisement data is used for restoring a real-time process of displaying the advertisement content by the target terminal.
Next, second advertisement data is also needed to be acquired so as to restore the real-time process of displaying the advertisement content by the target terminal. It should be understood that the actual presentation results of the advertising content may be consistent with the desired presentation results, or may differ.
For example, under normal conditions, the advertisement content will be displayed according to the conditions in the display requirement; in the actual advertisement putting process, a certain video advertisement is not normally cached probably due to factors such as network environment and the like, so that the video advertisement cannot be displayed; the advertisement content may not be normally displayed due to the abnormal operation state of the browser or the player.
The format of the advertisement presentation result may include a tracking result (tracking) and may also include an automatic reference notification (pingback), where pingback refers to notification data that an advertisement automatically generates when viewed or accessed.
The normal or abnormal display result is returned by the terminal device in the form of the second advertisement data.
Step 203: and tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data.
The method comprises the steps of obtaining first advertisement data comprising advertisement content and display requirements for the advertisement content, and also obtaining second advertisement data which are from a target terminal and used for reducing the display process of the advertisement content, wherein the difference between the real-time process of the advertisement content and the display requirements can be determined by comparing the first advertisement data with the second advertisement data, so that the tracking of the advertisement putting process is realized, the abnormity existing in the advertisement display process is determined, the accuracy of tracking the advertisement is improved, and the advertisement tracking effect is improved.
In this embodiment, the tracking process for advertisement delivery may be performed in an independent server, that is, the first server is configured to obtain the first advertisement data and the second advertisement data, and track the advertisement data, and the delivery of the advertisement data to the target terminal is performed by another server, for example, a delivery service of advertisement content may be performed by the second server. Obviously, the pushing service of the advertisement content may also be executed by the first server, and further the tracking of the advertisement pushing is performed in the first server.
As shown in fig. 1A, in some embodiments, the first advertisement data is from a first server and is sent by the first server to the target terminal. That is to say, the first server in this embodiment is used for pushing the first advertisement data to the target terminal, and is also used for tracking the advertisement pushing.
As shown in fig. 1B and fig. 1C, in some other embodiments, the first advertisement data is from a second server, which may also be referred to as an advertisement server, and when the second server places an advertisement to the target terminal, the second server may send the first advertisement data to the first server and the target terminal simultaneously through multiple data transmissions, so that the first advertisement data obtained by the target terminal and the first server are the same, and at the same time, other data, such as an advertisement inventory that is not pushed, and billing data for the advertisement, are not affected.
It can be summarized that the first server in the embodiment is used for realizing the tracking of the advertisement push, and the second server is used for realizing the push of the first advertisement data to the target terminal.
In the embodiment, the first communication channel is used to implement the communication connection between the first server and the second server, and in this scheme, the first communication channel may be specifically used to transfer advertisement tracking data between the first server and the second server, so as to implement transmission of the advertisement tracking data.
As shown in fig. 1B, in step 202, the second advertisement data obtained by the first server may be forwarded by the second server, and as shown in fig. 1C, the second advertisement data obtained by the first server is also directly from the target terminal.
In some embodiments, step 202 comprises:
and receiving second advertisement data forwarded by a second server through the first communication channel.
As shown in fig. 1B, in the technical solution of this embodiment, the target device does not directly establish a communication connection with the first server, the second advertisement data generated on the target device is first sent to the second server, and then the second server sends the received second advertisement data to the target terminal. The second advertisement data are forwarded through the second server, consistency of the second advertisement data obtained by the first server and the second server can be guaranteed, the possibility of data abnormity caused by data loss in the data transmission process is reduced, meanwhile, the target terminal only needs to send the second advertisement data for one time, and the load of the target terminal is reduced.
In some other embodiments, the step 202 comprises:
and creating a second communication channel, and receiving second advertisement data from the target terminal through the second communication channel, wherein the target terminal and the first server are connected through the second communication channel, and the second communication channel is used for transmitting advertisement tracking data between the first server and the target terminal. The second communication channel can be a special communication channel, and the second communication channel is arranged, so that the reliability of data transmission can be improved, and the possibility of data loss caused by the fact that other data are transmitted to occupy the communication channel is reduced.
In the technical scheme of this embodiment, the first server and the second server are respectively in communication connection with the target terminal, and it can be understood that two of the first server, the second server and the target terminal are in communication connection with each other, and the second advertisement data is respectively sent to the first server and the second server by the target terminal, where the second advertisement data sent to the first server is used for realizing tracking of advertisement push, and the second advertisement data sent to the second server can be used for billing of advertisement play and the like.
In this embodiment, the advertisement tracking is implemented by analyzing the advertisement placement parameters.
In some embodiments, step 203 comprises:
analyzing the second advertisement data to obtain the delivery parameters of the advertisement content;
and analyzing the release parameters and the display requirements to obtain a release result of the advertisement content.
In this embodiment, the advertisement delivery parameter may be at least one of relevant advertisement delivery parameters such as a display time, a display position, a click amount, and the like of the advertisement content, and in this embodiment, the advertisement delivery parameter may also be referred to as an actual display time, an actual display position, an actual click amount, and the like.
By comparing and analyzing the actual value and the expected value, whether the actual advertisement delivery condition meets the delivery requirement or not can be determined.
In this embodiment, the tracking procedure for advertisement pushing includes, but is not limited to: analysis of advertisement presentation location and/or advertisement playing time. In addition, the data to be tracked and analyzed can be designed by users based on different purposes of the advertisement push tracking process. Illustratively, may include, but is not limited to, at least one of: the method comprises the steps of analyzing whether the advertisement is completely played, analyzing whether the advertisement playing process is fast-forwarding or double-speed operation, analyzing the matching degree of the played advertisement content to the video content, and the like.
In some embodiments, the analyzing the delivery parameters and the display requirements to obtain the delivery result of the advertisement content includes:
acquiring advertisement display positions and/or advertisement playing time included in the putting parameters;
determining whether the placement parameters and the presentation requirements match, wherein the placement parameters and the presentation requirements match including: the advertisement display position is consistent with the demand display position included in the display requirement, and/or the advertisement playing time is consistent with the demand playing time included in the display requirement;
under the condition that the advertisement content is matched with the display requirement, displaying first prompt information of normal advertisement content delivery;
and displaying second prompt information of abnormal advertisement content delivery under the condition that the advertisement content is not matched with the display requirement.
In the embodiment, the advertisement display position can be obtained, and the consistency of the advertisement display position and the demand display position is further analyzed subsequently; and the advertisement playing time can be obtained, and the consistency of the actual advertisement playing time and the required playing time is analyzed subsequently. When the advertisement display position and the advertisement playing time are obtained at the same time, the consistency of the advertisement display position and the demand display position and the consistency of the advertisement playing reality and the demand playing time can be analyzed at the same time, and the consistency of one content can be analyzed according to the requirement.
By analyzing the time parameter, it is exemplarily illustrated that after the second advertisement data is analyzed, the actual display time of the advertisement can be obtained, and the display requirement included in the first advertisement data includes a requirement for the display time of the advertisement content, which is referred to as the expected display time in this embodiment.
If the actual display time is equal to or greater than the expected display time, the display of the advertisement content meets the display requirement from the viewpoint of time parameters, at this time, the advertisement content is considered to be matched with the display requirement, and if the actual display time is less than the expected display time, the advertisement content display does not meet the display requirement, that is, the advertisement content is considered to be not matched with the display requirement.
Further, in this embodiment, the tracking result of the advertisement push is prompted by the prompt information, and in order to distinguish the normal display result from the abnormal display result, the normal delivery result and the abnormal delivery result are prompted by different prompt information in this embodiment. Specifically, the first prompt message and the second prompt message are different prompt messages, so that normal delivery and abnormal delivery of the advertisement content are realized. In this embodiment, the first prompt information and the second prompt information may be displayed in different prompt contents, different display positions, different display modes, and the like.
For example, the background color of the second prompt message prompting the abnormal advertisement content may be changed to a striking color of yellow or red to distinguish from the first prompt message without the background color, or the first prompt message and the second prompt message may be displayed in different areas to distinguish from each other.
Further, as for the abnormal release result, the present embodiment may further perform a display to determine the existing abnormality.
In some of these embodiments, the method further comprises:
storing the putting result;
when an abnormal positioning request is received, acquiring a target delivery result corresponding to target advertisement content indicated by the abnormal positioning request;
and outputting and/or displaying the target putting result.
After the delivery result is generated, the delivery result is stored in this embodiment, where the stored result may only include the abnormal delivery result, or may store the abnormal delivery result and the normal delivery result at the same time. The delivery result may be associated with the prompt information corresponding to the delivery result, and when the abnormal delivery result needs to be analyzed, the abnormal delivery result may be located, for example, by accessing the corresponding first prompt information or second prompt information, the target delivery result may be obtained.
The target delivery result in this embodiment refers to a delivery result indicated by the abnormal positioning request, and when the abnormal positioning request for the abnormal delivery result is received, the target delivery result is output and/or displayed, where the target delivery result may be derived from a file in a format meeting a requirement, and the target delivery result may be displayed by playing an actual display condition.
In one embodiment, the order information, advertisement content, IP (Internet Protocol) address, geographic location, advertisement request ID (Identity), inventory and device ID, request time, location requirement for advertisement presentation, such as channel, page, video, channel location, etc., in the first advertisement data are first parsed.
Then, the tracking result is indexed and stored, the storage can be performed based on the device ID or based on the time, and accordingly, the retrieval based on the device ID or the time range can be provided subsequently, and the acquisition of the target delivery result can also be achieved.
Specifically, in some embodiments, the advertisement tracking result in this embodiment includes the first advertisement data, i.e. the above-mentioned advertisement request ID, location requirement, etc., and is pushed to the tool front end in real time, and is stored in the advertisement tracking index, so as to provide the retrieval based on the device ID and the time range.
Further, by analyzing the second advertisement data while storing it in the index, it is also possible to provide retrieval based on the device ID and the time range.
When analyzing the advertisement tracking result, the staff can search through different parameters such as equipment ID, advertisement type, start time and the like to obtain the advertisement tracking result of the figure and shadow. In the implementation, the advertisement tracking result is pulled according to the set condition, and after the repetition is passed, the advertisement tracking result is displayed visually. In implementation, one or more staff members can access corresponding tracking results through different access terminals, so that convenience for advertisement tracking is improved.
The first advertisement data and the second advertisement data can be matched by matching the advertisement request IDs in the first advertisement data and the second advertisement data, and further, the tracking result can be displayed in different modes, for example, the tracking result can be displayed in different modes such as a channel and a time sequence, the advertisement without the exposed tracking is grayed, namely, the advertisement without the exposed tracking corresponds to the second prompt information, and the advertisement with the exposed tracking is normally displayed, namely, corresponds to the first prompt information. Further, in conjunction with the above-described index data, playback of the advertisement tracking results can be viewed.
Since a single advertisement request usually returns a plurality of advertisements, and the tracking result is triggered after the user acts on the advertisement content, for example, the tracking result may be generated after the user watches or closes the advertisement, by sensing the user's actions, such as channel switching, video switching, channel page pull-down or slide-up, it can be determined whether different actions correspond to advertisement display, so as to generate a more accurate advertisement display result.
In this embodiment, the process of pushing the advertisement content and the process of actually displaying the advertisement can be more intuitively understood further according to the tracking and counting of the same advertisement request ID, so as to determine whether the first advertisement data is repeatedly sent or missed, which is helpful for improving the accuracy of tracking the advertisement.
In this embodiment, tracking of the target terminal may be achieved by establishing a tracking list. In some of these embodiments, the method further comprises:
in response to receiving an advertisement tracking request for the target terminal, adding the target terminal to a tracking list;
and controlling a second server to send the first advertisement data to the target terminal so as to track the delivery process of the first advertisement data on the target terminal.
In order to protect the privacy of the user, the advertisement tracking request is sent by the target terminal in response to receiving user authorization information for advertisement tracking, and after the authorization of the user is obtained, the target terminal which needs to perform advertisement tracking is added to the tracking list. For example, a user may input an account password on a designated interface, and further authorize a content provider to launch advertisement content and track advertisement display results. And after receiving the authorization information of the user, adding the target terminal corresponding to the user to the tracking list, thereby realizing the tracking of the target terminal.
The tracking list at least needs to include a terminal identifier, where the terminal identifier refers to a unique identifier corresponding to the target device. For example, the device identifier may be a device ID, for example, the device ID, or a user identifier corresponding to a user account logged in on the target terminal. The tracking list may also include an advertisement identification, which refers to an identification corresponding to each advertisement that needs to be pushed.
In order to improve security and protect user privacy, an exit mechanism is further provided in the embodiment.
In some embodiments, after the controlling the second server to send the first advertisement data to the target terminal, the controlling further includes:
and removing the target terminal from the tracking list when an interrupt request from the target terminal is received and/or when the connection duration of the target terminal reaches a preset time threshold.
In this embodiment, the target terminal may add the tracking list in different manners, for example, entering an account password, scanning a two-dimensional code, and the like. Further, by setting an exit mechanism, when an exit request is received or the connection duration reaches a preset time threshold, the target terminal is removed from the tracking list to finish tracking the target terminal, so that an unnecessary tracking process for the target terminal is avoided, and the possibility of user privacy disclosure is reduced.
In this embodiment, the interrupt request may be implemented by performing a specific operation on a designated interface on the target terminal, for example, by controlling a certain button or control, or may be triggered by operations such as exiting a user account on the target terminal, closing a specific application program, and the like, which is not further limited herein. The connection duration may be a duration for the target terminal to establish a connection with the server in order to obtain a service provided by the content provider, for example, a certain application provides a "teenager mode", in the "teenager mode", there is a certain limit to the use time of the application every day, when the connection time reaches the limit, the content service is provided for the target terminal, and the target terminal is removed from the tracking list.
As shown in fig. 3, the technical solution of the present embodiment can be summarized as steps including advertisement push and advertisement tracking.
The advertisement pushing process mainly comprises the steps that the target terminal collects user behaviors under the condition that a user allows, the user behaviors are sent to the advertisement server through the equipment background, and the advertisement server determines the advertisements needing to be pushed through brand analysis and the combination of bidding transaction results on the bidding transaction platform and the user behaviors. The advertisement may come from a Demand Side Platform (DSP) that provides advertising services. The advertisement server further pushes the advertisement to a target terminal background so as to be displayed on the target terminal. The advertisement server in this embodiment is used to provide advertisement services, and specifically corresponds to the second server shown in fig. 1B.
Further, the advertisement server can also determine the advertisement effect and feed back the advertisement display effect to the client who puts the advertisement service.
In the process, the advertisement data and the advertisement display result are simultaneously sent to the tracking server. The tracking server collects response results, exposure results and bidding results of the advertisements and generates corresponding visual statistical results. The tracking server in this embodiment corresponds to the first server shown in fig. 1B, and the response result, the exposure result, and the bidding result of the advertisement may be included in the second advertisement data returned by the target terminal.
It should be noted that, when the embodiment shown in fig. 3 is applied to the scenario shown in fig. 1A, the advertisement server and the tracking server may be part of the first server, and both of them work together to assume the relevant functions of the first server.
Further, the result can be pushed to the management client by a data pushing mode, the management client refers to an operation terminal of the second server, the result can also be stored, when the pushing result of an advertisement needs to be known, the pushing result of the advertisement is searched to pull the data obtained by retrieval, when relevant data exists and the access is not overtime, the retrieval result and corresponding Metadata (META) are pushed to the management client, otherwise, the data pulling operation can be repeated until the required data is successfully pulled. This process corresponds specifically to the above-described steps of locating and tracking the abnormal advertisement presentation results.
Therefore, the advertisement delivery processing method provided by the invention can be used for realizing the positioning of abnormal advertisement delivery by acquiring the first advertisement data comprising the advertisement content and the requirement for advertisement content display and further acquiring the second advertisement data from the target terminal and comparing and analyzing the first advertisement data and the second advertisement data, can be used for tracking the abnormal advertisement delivery and can be used for accurately positioning the abnormal data from mass advertisement data.
The invention also provides an advertisement putting processing device.
In one embodiment, as shown in fig. 4, the advertisement placement processing apparatus 400 is applied to a first server, and includes:
a first obtaining module 401, configured to obtain first advertisement data for a target terminal, where the first advertisement data includes advertisement content and a display requirement for the advertisement content;
a second obtaining module 402, configured to obtain second advertisement data from the target terminal, where the second advertisement data is used to restore a real-time process in which the target terminal displays the advertisement content;
a tracking module 403, configured to track a delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data.
Optionally, the first advertisement data is from a second server, and the second server is configured to deliver an advertisement to the target terminal;
the second server is connected to the first server via a first communication channel for communicating advertisement tracking data between the first server and the second server.
Optionally, the second obtaining module 402 is specifically configured to receive, through the first communication channel, second advertisement data forwarded by a second server;
alternatively, the first and second electrodes may be,
the second obtaining module 402 is specifically configured to create a second communication channel, and receive second advertisement data from the target terminal through the second communication channel, where the target terminal and the first server are connected through the second communication channel, and the second communication channel is used to transmit advertisement tracking data between the first server and the target terminal.
Optionally, the tracking module 403 includes:
the analysis submodule is used for analyzing the second advertisement data to obtain the delivery parameters of the advertisement content;
and the analysis submodule is used for analyzing the release parameters and the display requirements to obtain a release result of the advertisement content.
Optionally, the analysis sub-module includes:
the acquisition unit is used for acquiring advertisement display positions and/or advertisement playing time included in the putting parameters;
a matching unit, configured to determine whether the release parameter and the display requirement match, where the release parameter and the display requirement match includes: the advertisement display position is consistent with the demand display position included in the display requirement, and/or the advertisement playing time is consistent with the demand playing time included in the display requirement;
the first display unit is used for displaying first prompt information of normal delivery of the advertisement content under the condition that the advertisement content is matched with the display requirement;
and the second display unit is used for displaying second prompt information of abnormal advertisement content delivery under the condition that the advertisement content is not matched with the display requirement.
Optionally, the method further includes:
the releasing result storage module is used for storing the releasing result;
the target delivery result acquisition module is used for acquiring a target delivery result corresponding to the target advertisement content indicated by the abnormal positioning request when the abnormal positioning request is received;
and the output display module is used for outputting and/or displaying the target putting result.
Optionally, the method further includes:
an adding module, configured to add the target terminal to a tracking list in response to receiving an advertisement tracking request for the target terminal, where the advertisement tracking request is sent by the target terminal in response to receiving user authorization information for advertisement tracking, and the tracking list includes: a terminal identifier, or a terminal identifier and an advertisement identifier; wherein the terminal identification comprises: a device identification and/or a user identification;
and the sending module is used for controlling a second server to send the first advertisement data to the target terminal so as to track the delivery process of the first advertisement data on the target terminal.
Optionally, the method further includes:
a removing module, configured to remove the target terminal from the tracking list when an interrupt request from the target terminal is received and/or when a connection duration of the target terminal reaches a preset time threshold.
Since the advertisement delivery processing apparatus of this embodiment can view all technical solutions of the above advertisement delivery processing method embodiments, at least all technical effects can be achieved, and details are not described here.
An embodiment of the present invention further provides an electronic device, as shown in fig. 5, including a processor 51, a communication interface 52, a memory 53 and a communication bus 54, where the processor 51, the communication interface 52, and the memory 53 complete mutual communication through the communication bus 54,
a memory 53 for storing a computer program;
when the electronic device is the first server or the second server, the processor 51 is configured to implement the steps of the advertisement delivery processing method described above when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a readable storage medium, on which a computer program is stored, which when executed by a processor, implements an advertisement placement processing method as described in any one of the above.
The communication bus mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the terminal and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a NetworK Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In another embodiment of the present invention, a readable storage medium is further provided, which stores instructions that, when executed on a computer, cause the computer to execute the advertisement placement processing method described in any one of the above embodiments.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the ad placement processing method of any of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a readable storage medium or transmitted from one readable storage medium to another readable storage medium, for example, the computer instructions may be transmitted from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.) means. The readable storage medium may be any available medium that can be accessed by a computer or a data storage device including one or more available media integrated servers, data centers, and the like. The usable medium may be a magnetic medium (e.g., floppy DisK, hard DisK, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State DisK (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (11)
1. An advertisement putting processing method applied to a first server comprises the following steps:
acquiring first advertisement data aiming at a target terminal, wherein the first advertisement data comprises advertisement content and a display requirement of the advertisement content;
acquiring second advertisement data from the target terminal, wherein the second advertisement data is used for restoring a real-time process of displaying the advertisement content by the target terminal;
and tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data.
2. The method of claim 1, wherein the first advertisement data is from a second server, the second server being configured to deliver advertisements to the target terminal;
the second server is connected to the first server via a first communication channel for communicating advertisement tracking data between the first server and the second server.
3. The method of claim 2, wherein the obtaining the second advertisement data from the target terminal comprises:
receiving second advertisement data forwarded by a second server through the first communication channel;
alternatively, the first and second electrodes may be,
and creating a second communication channel, and receiving second advertisement data from the target terminal through the second communication channel, wherein the target terminal and the first server are connected through the second communication channel, and the second communication channel is used for transmitting advertisement tracking data between the first server and the target terminal.
4. The method according to any one of claims 1 to 3, wherein tracking the placement process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data comprises:
analyzing the second advertisement data to obtain the delivery parameters of the advertisement content;
and analyzing the release parameters and the display requirements to obtain a release result of the advertisement content.
5. The method of claim 4, wherein analyzing the placement parameters and the display requirements to obtain a placement result of the advertisement content comprises:
acquiring advertisement display positions and/or advertisement playing time included in the putting parameters;
determining whether the placement parameters and the presentation requirements match, wherein the placement parameters and the presentation requirements match including: the advertisement display position is consistent with the demand display position included in the display requirement, and/or the advertisement playing time is consistent with the demand playing time included in the display requirement;
under the condition that the advertisement content is matched with the display requirement, displaying first prompt information of normal advertisement content delivery;
and displaying second prompt information of abnormal advertisement content delivery under the condition that the advertisement content is not matched with the display requirement.
6. The method of claim 4, further comprising:
storing the putting result;
when an abnormal positioning request is received, acquiring a target delivery result corresponding to target advertisement content indicated by the abnormal positioning request;
and outputting and/or displaying the target putting result.
7. The method according to any one of claims 1 to 3, further comprising:
in response to receiving an advertisement tracking request for the target terminal, adding the target terminal to a tracking list, wherein the advertisement tracking request is sent by the target terminal in response to receiving user authorization information for advertisement tracking, the tracking list comprising: a terminal identifier, or a terminal identifier and an advertisement identifier; wherein the terminal identification comprises: a device identification and/or a user identification;
and controlling a second server to send the first advertisement data to the target terminal so as to track the delivery process of the first advertisement data on the target terminal.
8. The method of claim 7, wherein after controlling the second server to send the first advertisement data to the target terminal, further comprising:
and removing the target terminal from the tracking list when an interrupt request from the target terminal is received and/or when the connection duration of the target terminal reaches a preset time threshold.
9. An advertisement placement processing apparatus applied to a first server, comprising:
the first acquisition module is used for acquiring first advertisement data aiming at a target terminal, wherein the first advertisement data comprises advertisement content and display requirements for the advertisement content;
the second obtaining module is used for obtaining second advertisement data from the target terminal, and the second advertisement data is used for restoring a real-time process that the target terminal displays the advertisement content;
and the tracking module is used for tracking the delivery process of the advertisement content on the target terminal based on the first advertisement data and the second advertisement data.
10. An electronic device comprises a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory are communicated with each other through the communication bus;
a memory for storing a computer program;
and a processor for implementing any of the steps of the advertisement delivery processing method described above when executing the program stored in the memory.
11. A readable storage medium having stored thereon a computer program which, when executed by a processor, implements an advertising delivery processing method as described in any of the above.
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