WO2020124309A1 - Procédé de commande de distribution de publicités, et serveur, armoire de stockage et costume à affichage souple - Google Patents

Procédé de commande de distribution de publicités, et serveur, armoire de stockage et costume à affichage souple Download PDF

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Publication number
WO2020124309A1
WO2020124309A1 PCT/CN2018/121419 CN2018121419W WO2020124309A1 WO 2020124309 A1 WO2020124309 A1 WO 2020124309A1 CN 2018121419 W CN2018121419 W CN 2018121419W WO 2020124309 A1 WO2020124309 A1 WO 2020124309A1
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WIPO (PCT)
Prior art keywords
advertisement
flexible display
task
advertisement delivery
execution terminal
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PCT/CN2018/121419
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English (en)
Chinese (zh)
Inventor
张政
Original Assignee
深圳市柔宇科技有限公司
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Publication date
Application filed by 深圳市柔宇科技有限公司 filed Critical 深圳市柔宇科技有限公司
Priority to PCT/CN2018/121419 priority Critical patent/WO2020124309A1/fr
Priority to CN201880097631.6A priority patent/CN113169987A/zh
Publication of WO2020124309A1 publication Critical patent/WO2020124309A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications

Definitions

  • the present application relates to the field of intelligent control, in particular to an advertising delivery control method, server, storage cabinet and flexible display apparel.
  • Advertising is a common way to achieve product promotion. There are many ways for existing advertising, for example, outdoor advertising boards, printed flyers, etc. However, the materials used for advertising such as open-air advertising boards and printed leaflets are all disposable. After an advertisement is placed, the corresponding advertising boards and printed leaflets made for this advertising must be discarded. Unable to recycle, causing material waste and not environmental protection.
  • the embodiments of the present application disclose an advertising delivery control method, a server, a storage cabinet, and a flexible display apparel, which can realize the advertising delivery by sharing the flexible display apparel, realize reuse, and reduce the advertising delivery cost to solve the above problems.
  • the server for an advertisement delivery control system disclosed in an embodiment of the present application includes: a communication unit for receiving an advertisement delivery request from an advertisement initiation terminal, where the advertisement delivery request includes at least advertisement content; and a processor for responding to all The advertisement delivery request, controlling to forward the advertisement delivery request to a plurality of advertisement execution terminals through the communication unit, and when receiving response information that at least one of the advertisement execution terminals agrees to respond to the advertisement delivery request, the control will The advertisement content in the advertisement delivery request is sent to the flexible display apparel corresponding to the advertisement execution terminal that agrees to receive the advertisement delivery request, and the corresponding flexible display apparel is controlled to display the advertisement content.
  • the storage cabinet for storing flexible display apparel includes: one or more storage boxes for storing flexible display apparel; a communication unit for receiving door opening instructions from a server; and a processor for responding The door opening instruction controls the corresponding storage box to open.
  • the flexible display apparel disclosed in the embodiments of the present application includes: a flexible display screen, a communication unit and a processor, the communication unit is used to receive advertisement content from a server; the processor controls the flexible display screen to display the advertisement content .
  • the advertising delivery control method disclosed in the embodiment of the present application is applied to a server of an advertising delivery control system.
  • the advertising delivery control method includes the steps of: receiving an advertising delivery request from an advertising initiating terminal, where the advertising delivery request includes at least advertising content; Responsive to the advertisement delivery request, forwarding the advertisement delivery request to several advertisement execution terminals; when receiving response information that at least one of the advertisement execution terminals agrees to respond to the advertisement delivery request, controlling the advertisement delivery request
  • the advertisement content in is sent to the flexible display apparel corresponding to the advertisement execution terminal that agrees to receive the advertisement delivery request, and the corresponding flexible display apparel is controlled to display the advertisement content.
  • the advertisement delivery control method, server, storage cabinet and flexible display apparel of the present application can realize the advertisement placement by sharing the flexible display apparel and realize reuse, which can bring economic revenue to the advertisement execution terminal, and the advertisement is targeted Strong, can be placed in a specific period of time in a specific area, can greatly reduce the waste of advertising, bring more attention and revenue to the advertising initiation terminal, and provide a "triple win" effect for the advertising execution terminal, the advertising initiation terminal, and the server side.
  • FIG. 1 is a schematic block diagram of an advertisement delivery control system in an embodiment of the present application.
  • FIG. 2 is a schematic block diagram of a server of an advertisement delivery control system in an embodiment of the application.
  • FIG. 3 is a schematic diagram of a module of a storage cabinet of an advertisement placement control system in an embodiment of the application.
  • FIG. 4 is a schematic diagram of a flexible display apparel module of an advertisement placement control system in an embodiment of the present application.
  • FIG. 5 is a schematic flowchart of an advertisement delivery control method in an embodiment of this application.
  • FIG. 1 is a schematic diagram of modules of an advertisement delivery control system 1000 in an embodiment of the present application.
  • the advertisement delivery control system 1000 includes an advertisement initiation terminal 100, a server 200, a storage cabinet 300, a number of flexible display apparel 400, and a number of advertisement execution terminals 500.
  • the advertisement initiating terminal 100 is a terminal held by a user for initiating an advertisement task.
  • the server 200 is a server of the advertisement delivery control system 1000 or a cloud server.
  • the storage cabinet 300 is used to store a plurality of the flexible display apparel 400. It can be understood that a plurality of the flexible display apparel 400 may be stored in predetermined positions of the storage cabinet 300 in a predetermined order.
  • the advertisement execution terminal 500 is a terminal held by a user for performing advertisement tasks.
  • the advertisement initiation terminal 100 and the advertisement execution terminal 500 may be, but not limited to, smart terminals such as mobile phones, tablet computers, wearable electronic devices, and the like.
  • the server 200 is in communication connection with the advertisement initiation terminal 100, the storage cabinet 300, a number of flexible display apparel 400, and a number of advertisement execution terminals 500, respectively.
  • the server 200 includes a first communication unit 210, a first processor 220 and a first storage unit 230.
  • the first processor 220 is electrically connected to the first communication unit 210 and the first storage unit 230, respectively.
  • the first storage unit 230 is used to store any data of the first processor 220 during data processing and other data that needs to be stored.
  • the first communication unit 210 is used to receive an advertisement placement request from the advertisement initiating terminal 100. Wherein, the advertisement delivery request includes at least advertisement content.
  • the first processor 220 is configured to respond to the advertisement delivery request and control to forward the advertisement delivery request to a plurality of advertisement execution terminals 500 through the first communication unit 210.
  • the first processor 220 controls to send the advertisement content in the advertisement delivery request to agree to receive the advertisement delivery request.
  • the flexible display apparel 400 corresponding to the advertisement execution terminal 500 of the mobile terminal controls the corresponding flexible display apparel 400 to display the advertisement content.
  • the present application can realize the advertisement placement by sharing the flexible display apparel 400, which can bring economic revenue to the advertisement execution terminal 500, and the advertisement is highly targeted, can be placed in a specific area at a specific time period, and can be reused, can The substantial reduction of advertising costs brings more attention and benefits to the advertising originating terminal 100.
  • the advertisement delivery request also includes an advertisement delivery time, an advertisement delivery area, and an ad receiving task person-time.
  • the first processor 220 is configured to generate an advertisement delivery route according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad serving tasks in the advertisement delivery request. Specifically, in this embodiment, the first processor 220 generates an advertisement delivery route according to the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request.
  • the advertisement delivery route is used to guide the user of the advertisement execution terminal 500 to perform advertisement delivery according to the advertisement delivery route, so as to achieve a better advertisement delivery effect.
  • the first processor 220 calculates a corresponding advertisement fee according to the advertisement delivery request. Specifically, the first processor 220 calculates the corresponding advertising cost according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request.
  • the first processor 220 also issues a payment request to the advertisement initiating terminal 100 according to the calculated advertisement fee. Specifically, the first processor 220 controls the first communication unit 210 to issue a payment request to the advertisement initiating terminal 100.
  • the advertisement initiating terminal 100 receives the payment request, performs a payment operation according to the payment request, and sends a feedback message of successful payment to the server 200 when the payment is successful.
  • the server 200 sends the advertisement delivery request to several advertisement execution terminals 500 when receiving the feedback information about the successful payment from the advertisement initiating terminal 100.
  • the plurality of advertisement execution terminals 500 respectively display the advertisement delivery request to inform the user of the advertisement execution terminal 500 that there is currently an advertisement task to be executed.
  • the advertisement execution terminal 500 sends feedback information to the server 200 to approve the advertisement placement request.
  • agreeing to respond to the advertisement delivery request means that the advertisement execution terminal 500 will play the advertisement delivery request and confirm the advertisement delivery request. If the advertisement execution terminal 500 does not play the advertisement delivery request or does not confirm the advertisement delivery request after playing the advertisement delivery request, it indicates that the advertisement execution terminal 500 does not agree to respond to the advertisement delivery request. Wherein, it is confirmed whether the advertisement placement request indicates that the user of the advertisement execution terminal has performed an operation of agreeing or disagreeing to accept the advertisement placement request.
  • the advertisement execution terminal 500 when the advertisement execution terminal 500 displays the advertisement delivery request, it is considered as a response operation that responds to the user's consent to accept the advertisement execution terminal 500. Agreeing to respond to the advertisement delivery request, when responding to a response operation of the user of the advertisement execution terminal 500 that does not agree to accept, it is deemed to disagree to respond to the advertisement delivery request.
  • the first processor 220 when at least one of the plurality of advertisement execution terminals 500 agrees to respond to the advertisement placement request, sends a task reminder to the advertisement execution terminal 500 that agrees to accept the advertisement placement request, the task The reminder is used to instruct the advertising execution terminal 500 to confirm the task in the storage cabinet 300 at the predetermined location and bind the flexible display apparel 500 stored in the storage cabinet at the predetermined location.
  • the user of the advertisement execution terminal 500 takes out the flexible display apparel 400 from the storage cabinet 300 according to the task reminder.
  • the server 200 transmits the advertisement content to the flexible display apparel 400 to control the flexible display apparel 400 to display the advertisement content.
  • the ad execution terminal 500 that agrees to accept the ad serving request receives the task reminder .
  • the user who holds the advertisement execution terminal 500 that agrees to accept the advertisement delivery request carries the advertisement execution terminal 500 to the storage cabinet 300 according to the task reminder, and within a preset distance from the scan code of the storage cabinet 300 At this time, the advertisement execution terminal 500 is started to scan the code. It can be understood that the above scan code may be, but not limited to, scanning a one-dimensional code or a two-dimensional code.
  • the advertisement execution terminal 500 also sends confirmation task information to the server 200.
  • the first processor 220 receives confirmation task information from the advertisement execution terminal 500, and when the confirmation task information includes successful deposit payment information, controls the storage cabinet 300 to open to receive the flexible display apparel 400.
  • the operation of “confirming the task at the storage cabinet 300 at a predetermined location” is not limited to scanning the code at the scanning cabinet 300 of the storage cabinet 300, but may also be other confirmation operations. If it is detected that the advertisement execution terminal 500 agreeing to accept the advertisement delivery request is within the preset range of the storage cabinet 300, the first processor 220 sends a short message verification code to the advertisement execution terminal 500, and the storage cabinet 300 The corresponding SMS verification code input by the user of the advertisement execution terminal 500 is received.
  • the storage cabinet 300 includes one or more storage boxes 310.
  • each storage box 310 is used to store one piece of flexible display apparel 400.
  • the storage cabinet 300 further includes a second communication unit 320 and a second processor 330.
  • the second communication unit 320 is used to receive a door opening instruction from the server 200. It can be understood that, when the first processor 220 of the server 200 determines that the confirmation task information includes the deposit payment success information, a door opening instruction is generated, and the door opening instruction is sent to the first communication unit 210 to The storage cabinet 300.
  • the second processor 330 of the storage cabinet 300 controls one of the storage boxes 310 to open in response to the door opening instruction. It can be understood that the currently opened storage box 310 is a storage box 310 in which the flexible display apparel 400 is stored, rather than an empty storage box 310.
  • the flexible display apparel 400 is taken out from the corresponding storage box 310 of the storage cabinet 300, the server 200 sends the advertisement content to be displayed to the flexible display apparel 400, the flexible display apparel 400 The advertisement content is displayed.
  • the advertisement content to be displayed sent by the server 200 is received and stored in the second storage unit 450, and the third process
  • the device 410 controls the flexible display 420 to play the advertisement content when detecting that the flexible display apparel 400 reaches the starting point of the task setting.
  • the flexible display apparel 400 includes a third processor 410, a flexible display screen 420, a playback state detection unit 430, an occlusion state detection unit 440, and a second storage unit 450.
  • the flexible display screen 420, the playback state detection unit 430, the occlusion state detection unit 440, and the second storage unit 450 are electrically connected to the third processor 410, respectively.
  • the second storage unit 450 stores any data of the third processor 410 during data processing and other data that needs to be stored.
  • the third processor 410 determines whether the flexible display screen 420 normally plays the advertisement according to the detection data of the playback state detection unit 430 Serve the ad content in the request.
  • the third processor 410 determines that the flexible display screen 420 normally plays the advertisement content
  • the third processor 410 also determines the flexible display screen according to the detection data of the occlusion state detection unit 440 Whether 420 is blocked within the preset distance range.
  • the third processor 410 further determines that the flexible display screen 420 is not blocked within a preset distance range, it determines that the current advertisement delivery status of the flexible display screen 420 is normal.
  • the third processor 410 determines that the flexible display screen 420 stops playing the advertisement content, it determines that the current advertisement placement status of the flexible display screen 420 is abnormal.
  • the processor 10 determines that the flexible display screen 420 is currently playing the advertisement content normally but the flexible display screen 420 is blocked within a preset distance, it determines that the current advertisement delivery status of the flexible display screen 420 is abnormal.
  • the occlusion state detection unit 440 is one of a camera and a distance sensor.
  • the occlusion state detection unit 440 is a camera
  • the camera is used to capture images within a preset distance range of the flexible display screen 420
  • the third processor 410 combines the images captured by the camera with the pre-existing
  • the images of the second storage unit 450 are compared to determine whether the flexible display screen 420 is blocked within a preset distance range.
  • the third processor 410 determines that the flexible display screen 420 is blocked within a predetermined distance range, it is determined that the flexible display screen 420 is blocked within a predetermined distance range.
  • the distance sensor is used to detect whether there is an obstruction within a predetermined distance of the flexible display screen 420, and when the third processor 410 determines the flexible display When the screen 420 has an obstruction within a predetermined distance, it is determined that the flexible display screen 420 is obstructed within the predetermined distance.
  • the flexible display apparel 400 further includes a Bluetooth unit 460.
  • the Bluetooth unit 460 of the flexible display apparel 400 and the Bluetooth unit of the advertisement execution terminal 500 are bound to determine the flexible display
  • the distance between the apparel 400 and the advertisement execution terminal 500 is within a preset distance range.
  • the third processor 410 also controls the Bluetooth unit 460 to send the current advertisement delivery status of the flexible display screen 420 to the advertisement execution terminal 500 through the Bluetooth unit 460.
  • the advertisement execution terminal 500 transmits the advertisement delivery status of the flexible display apparel 400 to the server 200.
  • the advertisement execution terminal 500 cannot send the advertisement delivery status of the flexible display apparel 400 to the server 200.
  • the server 200 does not receive the advertisement delivery status from the advertisement execution terminal 500 at a preset time or the like, and determines that the distance between the flexible display apparel 400 and the advertisement execution terminal 500 is greater than the Bluetooth transmission distance, Then, a reminder is sent to the advertisement execution terminal 500 to remind the user of the advertisement execution terminal 500 that the current distance between the advertisement execution terminal 500 and the flexible display apparel 400 is greater than the Bluetooth transmission distance. Therefore, the user of the advertisement execution terminal 500 can be monitored in real time to complete the advertisement delivery task according to the advertisement delivery requirements.
  • the first processor 220 of the server 200 records the task completion progress according to the advertisement delivery status, and determines the advertisement according to the task completion progress
  • the flexible display apparel 400 corresponding to the advertisement execution terminal 500 is controlled to stop displaying the advertisement content.
  • the first processor 220 increases the task completion progress of the advertisement execution terminal 500 when the advertisement delivery state is normal; and stops increasing the position of the advertisement execution terminal 500 when the current advertisement delivery state is abnormal.
  • the flexible display apparel 400 further includes a positioning unit, and the positioning unit may be, but not limited to, a GPS positioning unit.
  • the positioning unit is used for positioning the flexible display apparel 400.
  • the advertisement delivery state also includes a flexible display of the current actual position of the apparel 400 and the actual task execution time.
  • the position information of the advertisement execution terminal 500 may be acquired from the bound advertisement execution terminal 500 through the Bluetooth unit 460.
  • the advertisement execution terminal 500 bound to the flexible display apparel 400 needs to maintain a bound state, that is, to keep the distance between the flexible display apparel 400 and the advertisement execution terminal 500 within a preset distance range
  • the error between the position information of the advertisement execution terminal 500 and the position information of the actual flexible display apparel 400 is not large.
  • the first processor 220 of the server 200 receives the advertisement delivery status from the advertisement execution terminal 500, it records the actual position of the task completion progress and the actual task progress time, and receives the advertisement delivery for the first time
  • the actual position of the task completion progress in the state is the actual starting point
  • the actual task progress time is the actual task start time
  • the actual position of the task completion progress of the last received ad delivery status is the actual end point
  • the actual task progress time is the actual task End Time.
  • the first processor 220 of the server 200 also draws a task route based on the actual position each time the ad serving status is received, and based on the actual task end time of the last ad serving status and the actual time of the first ad serving status The difference between the task start time calculates the duration of the task.
  • the first storage unit 230 further stores a task setting start point, a task setting end point, a task duration, a task start time, a task end time, and a set route.
  • the difference between the actual starting point of the advertisement execution terminal 500 and the task setting start point of the first processor 220 does not exceed the preset distance, and the difference between the actual end point and the task setting end point does not exceed the preset distance
  • the duration of the task is greater than or equal to the set duration, the difference between the actual task start time and the set task start time is less than the preset duration, and the difference between the actual task end time and the set task end time is less than the preset duration,
  • the difference between the length of the task progress route and the length of the set route is less than a preset value, it is determined that the advertisement execution terminal 500 completes the task.
  • the first processor 220 determines that the advertisement execution terminal 500 completes the advertisement task of displaying the advertisement content, it issues a task completion reminder and/or a reminder to return the flexible display apparel 400 to the advertisement execution terminal 500, and generates a door again. instruction.
  • the advertisement execution terminal 500 When the advertisement execution terminal 500 receives the reminder, the user holding the advertisement execution terminal 500 carries the flexible display apparel 400 to the storage cabinet 300, and the storage cabinet 300 responds to the door opening instruction and opens the storage cabinet 300
  • the storage box 310 opened at this time is an empty storage box 310, and then the flexible display apparel 400 is put into the storage box 310 and the closed Storage box 310.
  • the storage box 310 when the flexible display apparel 400 is stored in the storage box 310, the storage box 310 is electrically connected to the flexible display apparel 400, so that the flexible display apparel 400 can be charged, thereby ensuring that the flexible display apparel 400 used for advertising each time is in a state of sufficient power.
  • the electrical connection between the storage box 310 and the flexible display apparel 400 may be an operation of a user who holds the advertisement execution terminal 400, or the flexible display apparel 400 may be stored in the storage box 310 After that, it is electrically connected to the storage box 310 automatically.
  • the second processor 330 controls the second communication unit 320 to change the state information of the storage box 310 each time the connection state between the storage box 310 and the flexible display apparel 400 changes Feedback to the server 200, the state information of the storage box 310 includes the storage state of the storage box 310 and/or information of the flexible display apparel 400 stored in the storage box 310.
  • the second processor 330 can pass The connection status between each storage box 310 and the corresponding flexible display apparel 400 determines the current number of flexible display apparel 400 in the storage cabinet 300 and the position of the storage box 310 where the flexible display apparel 400 is located.
  • the second processor 330 controls the second communication unit 320 to change the door opening state of the storage box 310 every time the door opening state of the storage box 310 changes Information feedback to the server 200.
  • a camera 340 is provided in each storage box 310.
  • the second processor 330 controls the camera 340 to take a picture of the flexible display apparel 400 when the flexible display apparel 400 is put into the storage box 310 to determine whether the flexible display apparel 400 is damaged , And when it is determined that the flexible display apparel 400 is not damaged, control to close the storage cabinet 300.
  • the second processor 330 determines whether the hardware in the flexible display apparel 400 is damaged through the electrical connection between the storage box 310 and the flexible display apparel 400, for example, in the process of actual judgment, Whether the flexible display apparel 400 can perform a normal function or form an electrical circuit or judge by parameters such as voltage and current of the flexible display apparel 400.
  • the second processor 330 controls the second communication unit 320 to feed back a dressing completion information to the server 200 to allow the server 200 to perform
  • the completed information is returned to the advertising execution terminal 500 as a deposit, and a corresponding fee for completing the advertising task is given.
  • the second processor 330 calculates the degree of damage corresponding to the damaged flexible display apparel 400, and when the degree of damage of the flexible display apparel 400 reaches a preset threshold, determines the The flexible display apparel 400 is damaged. At this time, the flexible display apparel 400 cannot be returned normally, and you need to contact the customer service center for processing.
  • the first processor 220 sends the task completion progress of each advertisement execution terminal 500 to execute the advertisement promotion task to the advertisement initiating terminal 100.
  • the advertisement initiating terminal 100 can thus know the progress status of the advertisement promotion task in real time. Thus, a good interactive effect can be achieved.
  • FIG. 5 is a flowchart of an advertisement placement control method of the advertisement placement control system 1000 in an embodiment of the present application.
  • the advertisement placement control method is applied to the aforementioned advertisement placement control system 100. It can be understood that the execution order of the advertisement delivery control method is not limited to the order shown in FIG. 5.
  • the advertising delivery control method includes the steps of:
  • the advertisement delivery request is generated by the advertisement initiation terminal 100 in response to the advertisement initiation operation.
  • the advertisement delivery request further includes at least one of an advertisement delivery duration, an advertisement delivery area, and an ad receiving task number.
  • the advertisement delivery request is forwarded to several advertisement execution terminals 500 (step 502).
  • a task reminder is sent to the advertisement execution terminal 500 agreeing to receive the advertisement placement request, the task reminder is used to indicate the
  • the advertisement execution terminal 500 confirms the task in the storage cabinet 300 at the predetermined location and binds the flexible display apparel 500 stored in the storage cabinet at the predetermined location (step 503).
  • the ad execution terminal 500 that agrees to receive the ad placement request receives the task reminder.
  • the user who holds the advertisement execution terminal 500 that agrees to receive the advertisement delivery request carries the advertisement execution terminal 500 to the storage cabinet 300 according to the task reminder, and within a preset distance from the scan code of the storage cabinet 300 At this time, the advertisement execution terminal 500 is started to scan the code.
  • the advertisement execution terminal 500 scans the storage cabinet 300 storing the flexible display apparel 400
  • the confirmation task information is transmitted to the server 200 (step 504).
  • the server 200 generates a door opening instruction in response to the confirmation task information and sends it to the storage cabinet 300 (step 505).
  • the first processor 220 receives confirmation task information from the advertisement execution terminal 500.
  • the confirmation task information includes the deposit payment success information
  • the first processor 220 controls the storage cabinet 300 to open to receive the flexible display apparel 400.
  • the storage cabinet 300 controls one of the storage boxes 310 to open in response to the door opening instruction to allow the flexible display apparel 400 located in the storage box to be taken out (step 506).
  • the advertisement content in the advertisement delivery request is sent to the flexible display apparel 400 to control the flexible display apparel 400 to display the advertisement content (step 507).
  • step 503 also includes:
  • the advertisement initiating terminal 100 After the advertisement initiating terminal 100 completes payment in response to the payment request, it sends feedback information of successful payment to the server 200;
  • the first processor 220 calculates the corresponding advertising cost according to at least one of the advertisement delivery duration, the advertisement delivery area, and the number of ad-receiving task times in the advertisement delivery request.
  • step 507 it also includes:
  • the advertisement delivery state includes two states of normal and abnormal.
  • the third processor 410 determines whether the flexible display screen 420 normally plays the advertisement placement request according to the detection data of the playback state detection unit 430 Advertising content.
  • the third processor 410 determines that the flexible display screen 420 normally plays the advertisement content
  • the third processor 410 also determines the flexible display screen according to the detection data of the occlusion state detection unit 440 Whether 420 is blocked within the preset distance range.
  • the third processor 410 further determines that the flexible display screen 420 is not blocked within a preset distance range, it determines that the current advertisement delivery status of the flexible display screen 420 is normal.
  • the third processor 410 determines that the flexible display screen 420 stops playing the advertisement content, it determines that the current advertisement placement status of the flexible display screen 420 is abnormal.
  • the processor 10 determines that the flexible display screen 420 is currently playing the advertisement content normally but the flexible display screen 420 is blocked within a preset distance, it determines that the current advertisement delivery status of the flexible display screen 420 is abnormal.
  • the first processor 220 of the server 200 records the task completion progress according to the advertisement delivery status, and is based on the task completion progress
  • the flexible display apparel 400 corresponding to the advertisement execution terminal 500 is controlled to stop displaying the advertisement content.
  • “recording the task completion progress according to the advertisement delivery state” includes: the first processor 220 increases the task completion progress of the advertisement execution terminal 500 when the advertisement delivery state is normal; When the status is abnormal, stop increasing the task completion progress of the ad execution terminal 500; and when the ad serving status of the flexible display apparel 400 returns to normal from abnormality, start to increase the task of the ad execution terminal 500 again Complete schedule.
  • determining that the advertisement execution terminal 500 completes the advertisement task of displaying the advertisement content according to the task completion progress includes:
  • the difference between the actual starting point of the advertisement execution terminal 500 and the task setting start point does not exceed the preset distance, the difference between the actual end point and the task setting end point does not exceed the preset distance, and the task duration is greater than or equal to
  • the difference between the set time, the actual task start time and the set task start time is less than the preset time, and the difference between the actual task end time and the set task end time is less than the preset time, the length and setting of the task's route
  • the first processor 220 of the server 200 each time the first processor 220 of the server 200 receives the advertisement delivery status from the advertisement execution terminal 500, it records the actual position of the task completion progress and the actual task progress time, and will receive the first
  • the actual position of the task completion progress to the ad serving state is taken as the actual starting point
  • the actual task progress time is taken as the actual task start time
  • the actual position of the task deflection progress of the last received ad serving state is taken as the actual end point
  • the actual task takes place Time is used as the actual task end time.
  • the first processor 220 of the server 200 also draws a task route based on the actual position each time the ad serving status is received, and based on the actual task end time of the last ad serving status and the actual time of the first ad serving status The difference between the task start time calculates the duration of the task.
  • the difference between the actual starting point of the advertisement execution terminal 500 and the task setting start point of the first processor 220 does not exceed the preset distance, and the difference between the actual end point and the task setting end point does not exceed the preset distance
  • the duration of the task is greater than or equal to the set duration, the difference between the actual task start time and the set task start time is less than the preset duration, and the difference between the actual task end time and the set task end time is less than the preset duration,
  • the difference between the length of the task progress route and the length of the set route is less than a preset value, it is determined that the advertisement execution terminal 500 completes the task.
  • the advertisement placement control method further includes steps:
  • the flexible display screen 420 is not currently playing the advertisement content in the advertisement delivery request normally, and it is determined that the advertisement display status of the flexible display apparel is abnormal; if it is, it is determined that the flexible display screen 420 is currently playing normally The advertisement content in the advertisement delivery request, and continue to determine whether the flexible display screen 420 is blocked within a preset distance range;
  • the advertisement display state of the flexible display apparel is abnormal, if not, it is determined that the flexible display screen 420 is not blocked within a preset distance If it is blocked, then the advertisement display state of the flexible display apparel is normal.
  • the advertising delivery control method further includes steps:
  • the current advertisement delivery status of the flexible display screen 420 is sent to the advertisement execution terminal 500 through the Bluetooth unit 460.
  • the advertisement execution terminal 500 transmits the advertisement delivery status of the flexible display apparel 400 to the server 200.
  • the advertising delivery control method further includes steps:
  • a task completion reminder and/or a reminder to return the flexible display apparel 400 are issued to the advertisement execution terminal 500, and a door opening instruction is generated again;
  • the advertisement execution terminal 500 When the advertisement execution terminal 500 receives the reminder, the user holding the advertisement execution terminal 500 carries the flexible display apparel 400 to the storage cabinet 300, and the storage cabinet 300 responds to the door opening instruction and opens the storage cabinet 300 After one of the storage boxes 310, put the flexible display apparel 400 into the storage box 310 and close the storage box 310.
  • the advertising delivery control method further includes steps:
  • the state information of the storage box 310 includes the storage state of the storage box 310 and/or the information of the flexible display apparel 400 stored in the storage box 310
  • the advertisement delivery control method further includes steps:
  • the second processor 330 controls the camera 340 to take a picture of the flexible display apparel 400 when the flexible display apparel 400 is put into the storage box 310 to determine whether the flexible display apparel 400 is damaged , And when it is determined that the flexible display apparel 400 is not damaged, control to close the storage cabinet 300;
  • the second processor 330 controls the second communication unit 320 to feed back a dressing completion information to the server 200 to allow the server 200 to perform
  • the completed information is returned to the advertising execution terminal 500 as a security deposit, and a corresponding fee for completing the advertising task is given;
  • the second processor 330 calculates the degree of damage corresponding to the damaged flexible display apparel 400, and when the degree of damage of the flexible display apparel 400 reaches a preset threshold, determines the The flexible display apparel 400 is damaged. At this time, the flexible display apparel 400 cannot be returned normally, and you need to contact the customer service center for processing.
  • the advertising delivery control method further includes steps:
  • the first processor 220 sends the task completion progress of each advertisement execution terminal 500 to execute the advertisement promotion task to the advertisement initiation terminal 100.
  • the advertisement initiating terminal 100 can thus know the progress status of the advertisement promotion task in real time. Thus, better interactive effects can be achieved.
  • the present application can realize the advertisement placement by sharing the flexible display apparel 400, which can bring economic revenue to the advertisement execution terminal 500, and the advertisement is highly targeted, can be placed in a specific area at a specific time period, and can greatly reduce the waste of advertisement. Bring more attention and benefits to the advertisement initiating terminal 100.
  • first processor 220, the second processor 330, and the third processor 410 may be a central processing unit (Central Processing Unit, CPU), or other general-purpose processors, digital signal processors ( Digital Signal (Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components Wait.
  • the general-purpose processor may be a microprocessor or the general-purpose processor may also be any conventional processor or the like.
  • first storage unit 230 and the second storage unit 450 may be used to store computer programs and/or modules.
  • first storage unit 230 and the second storage unit 450 may include high-speed random access memory, and may also include non-volatile memory, such as a hard disk, a memory, a plug-in hard disk, and a smart memory card (Smart Media Card, SMC), Secure Digital (SD) card, flash memory card (Flash), multiple disk storage devices, flash memory devices, or other volatile solid-state storage devices.
  • SMC Smart Media Card
  • SD Secure Digital
  • flash memory card Flash
  • the storage medium may be a magnetic disk, an optical disk, a read-only memory (Read-Only Memory, ROM) or a random access memory (Random Access Memory, RAM for short), etc.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé de commande de distribution de publicités, comportant les étapes consistant à: recevoir une demande de distribution de publicité en provenance d'un terminal d'émission de publicités, la demande de distribution de publicité comportant au moins du contenu publicitaire (501); en réaction à la demande de distribution de publicité, transmettre la demande de distribution de publicité à plusieurs terminaux d'exécution de publicités (502); et lorsque des informations de réponse indiquant qu'au moins un des terminaux d'exécution de publicités a accepté de répondre à la demande de distribution de publicité sont reçues, commander l'envoi du contenu publicitaire figurant dans la demande de distribution de publicité à un costume à affichage souple correspondant au terminal d'exécution de publicités qui a accepté de recevoir la demande de distribution de publicité, et commander le costume à affichage souple correspondant pour afficher le contenu publicitaire (503, 505). L'invention concerne également un serveur d'un système de commande de distribution de publicités, une armoire de stockage et un costume à affichage souple. Des publicités peuvent être distribuées sélectivement en partageant le costume à affichage souple, réduisant ainsi les coûts de distribution de publicités.
PCT/CN2018/121419 2018-12-17 2018-12-17 Procédé de commande de distribution de publicités, et serveur, armoire de stockage et costume à affichage souple WO2020124309A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
PCT/CN2018/121419 WO2020124309A1 (fr) 2018-12-17 2018-12-17 Procédé de commande de distribution de publicités, et serveur, armoire de stockage et costume à affichage souple
CN201880097631.6A CN113169987A (zh) 2018-12-17 2018-12-17 广告投放控制方法、服务器、存放柜和柔性显示服饰

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2018/121419 WO2020124309A1 (fr) 2018-12-17 2018-12-17 Procédé de commande de distribution de publicités, et serveur, armoire de stockage et costume à affichage souple

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WO2020124309A1 true WO2020124309A1 (fr) 2020-06-25

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