KR20220118820A - Ad transmission method based on local - Google Patents

Ad transmission method based on local Download PDF

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KR20220118820A
KR20220118820A KR1020210022752A KR20210022752A KR20220118820A KR 20220118820 A KR20220118820 A KR 20220118820A KR 1020210022752 A KR1020210022752 A KR 1020210022752A KR 20210022752 A KR20210022752 A KR 20210022752A KR 20220118820 A KR20220118820 A KR 20220118820A
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delivery
advertisement
terminal
couriers
driver
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KR102587392B1 (en
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장민우
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    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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Abstract

The present invention provides a method for selective advertising according to the business areas of couriers, which performs advertising only in the business areas of couriers in performing the advertising on the couriers with delivery box terminals. The method for selective advertising according to the business areas of couriers comprises the steps in which: an advertisement operation server classifies the business areas of all couriers connected to the advertisement operation server; and in transmitting the advertisement contents of an advertisement requester to the delivery box terminals of the couriers, the advertisement operation server transmits the contents only to the delivery box terminals of couriers corresponding to an area in which the advertisement requester requests advertising. Therefore, the method can select couriers located in a corresponding area so that the advertisement contents of the advertisement requester are provided only in the business areas of couriers having movable advertising means and can transmit the advertisement contents thereto in making the couriers perform the advertising of the advertisement requester, thereby preventing transmission of unnecessary data and minimizing the communication cost of the couriers.

Description

택배기사의 업무지역에 따른 선별적 광고방법{Ad transmission method based on local}Selective advertising method according to the delivery driver's business area {Ad transmission method based on local}

본 발명은 택배기사의 업무지역에 따른 선별적 광고방법에 관한 것으로, 보다 상세하게는 이동가능한 광고수단을 구비하는 택배기사에게 광고를 수행토록 함에 있어 광고요청자의 광고내용이 택배기사의 업무지역에만 광고가 진행되도록 하기 위한 택배기사의 업무지역에 따른 선별적 광고방법에 관한 것이다.The present invention relates to a selective advertising method according to the business area of a delivery driver, and more specifically, to a delivery driver having a movable advertising means, the advertisement content of the advertisement requester is only displayed in the business area of the delivery driver in performing an advertisement. It relates to a selective advertising method according to the business area of a delivery driver for advertising to proceed.

최근 온라인의 발달과 인터넷 쇼핑몰의 발전으로 인해 택배서비스는 나날히 증가하고 있는 추세이다.Due to the recent development of online and Internet shopping malls, the delivery service is increasing day by day.

택배서비스라 함은 배송을 요구한 고객의 택배물품을 수령하고 이를 고객이 원하는 곳으로 택배기사가 배송해주는 것으로, 대개의 택배기사들은 택배물품들을 운반하기 위해 이륜차나 콜벤트럭 등과 같은 운송수단들을 사용하고 있다.Courier service means that a delivery driver receives a delivery item from a customer who has requested delivery and delivers it to the customer's desired location. are doing

상기와 같은 운송수단에는 이륜차의 경우 짐칸에 배달통이 설치되어 있으며, 트럭의 경우는 대개 적재함이 형성된다.In the case of a two-wheeled vehicle, a delivery box is installed in the luggage compartment in the above transport means, and in the case of a truck, a loading box is usually formed.

따라서 본 출원인은 상기와 같은 배달통이나 적재함의 디스플레이에 광고(택배)요청자의 동영상 광고를 가능하도록 하기 위해 대한민국 등록특허 제10-1654167호 배달주문자, 즉 광고요청자의 광고가 가능한 택배방법을 선출원한 바 있다. 그러나 상기한 특허는 DB를 구비하는 광고운용서버는 택배기사 단말 및 배달통 단말, 고객단말과 각각 유무선 통신망을 통해 데이터 송수신을 수행하고, 상기 배달통 단말은 디스플레이와 유무선으로 연결되어 광고내용 정보를 제공하도록 하되, 상기 광고운용서버는 택배기사들의 단말과 각 택배기사가 소유하고 있는 배달통 단말을 등록하되 각각 ID를 부여하여 DB에 저장하는 단계와, 상기 광고운용서버는 고객단말로부터 배송 주문이 접수되면 고객단말에 ID를 부여하되 상기 고객단말에 해당하는 정보와 광고내용을 고객단말 ID와 매칭시켜 DB에 저장하는 단계와, 상기 광고운용서버는 고객단말로부터 전송된 배송주문요청을 접수하고 이를 택배기사 단말에 전송하여 고객단말 ID의 배송주문요청에 대한 콜 전송을 수행하는 단계와, 상기 광고운용서버로 부터 전송된 콜에 대해 가장 먼저 콜 인식 요청을 전송한 택배기사의 배달통 단말에 광고운용서버는 고객단말 ID와 매칭된 광고내용을 전송하는 단계와, 상기 택배기사의 배달통 단말은 전송된 광고요청자의 광고내용을 디스플레이에 표시하되, 상기 디스플레이에는 광고운용서버로 부터 전송되는 배송주문을 요청한 고객에 해당하는 광고 내용이 상기 택배기사 단말이 콜을 받는 순간부터 택배 배송을 완료하는 순간까지 표시되도록 하는 단계로 이루어지는 방식이어서 광고운용서버로 부터 전송되는 광고내용을 전국에 있는 모든 택배기사들이 배달통 단말을 이용하여 전송받게 된다.Therefore, the present applicant has previously applied for a delivery method capable of advertisement of the delivery orderer, that is, the advertisement requester, in Korean Patent Registration No. 10-1654167 to enable the video advertisement of the advertisement (courier) requester on the display of the delivery box or loading box as described above. there is a bar However, in the above patent, the advertisement operation server having a DB performs data transmission and reception with a delivery driver terminal, a Baedaltong terminal, and a customer terminal through a wired/wireless communication network, respectively, and the Baedaltong terminal is connected to the display by wire and wireless to provide advertisement content information. The advertisement operation server registers the terminals of the delivery drivers and the delivery terminal owned by each delivery driver, but assigns an ID to each and stores them in the DB, and the advertisement operation server receives the delivery order from the customer terminal. Upon receipt, an ID is given to the customer terminal, but the information and advertisements corresponding to the customer terminal are matched with the customer terminal ID and stored in a DB, and the advertisement operation server receives the delivery order request sent from the customer terminal and The step of transmitting a call to the delivery order request of the customer terminal ID by transmitting it to the delivery driver terminal, and the advertisement on the delivery terminal of the delivery driver who first transmitted the call recognition request for the call transmitted from the advertisement operation server The operation server transmits the advertisement contents matched with the customer terminal ID, and the delivery tong terminal of the delivery driver displays the transmitted advertisement contents of the advertisement requester on the display, and the delivery order transmitted from the advertisement operation server on the display This is a method in which the advertisement content corresponding to the customer who requested is displayed from the moment the courier terminal receives a call to the moment the parcel delivery is completed. They are transmitted using the delivery box terminal.

따라서 문자와 같은 정도의 광고내용은 크게 문제되지 않으나 광고효과가 크고 최근 대세가 되고 있는 동영상광고와 같은 경우에는 데이터용량이 너무 커서 다운로딩하는데 너무도 오랜 시간이 소요되는 단점을 갖는다.Therefore, the advertisement content of the same degree as text is not a big problem, but in the case of a video advertisement, which has a large advertisement effect and has become a trend recently, the data capacity is too large and it takes a long time to download.

또한 택배기사가 소유하고 있는 배달통 단말을 이용하는 광고의 경우에는 결국 택배기사가 소재하고 있는 지역, 즉 택배업무를 수행하고 있는 지역에서만 광고효과가 있기 때문에 다른 지역에 소재하고 있거나, 다른 지역에서 택배업무를 수행하고 있는 택배기사의 경우는 DB의 용량만 차지하는 불필요한 광고내용의 다운로드가 된다는 단점을 갖는다. In addition, in the case of an advertisement using a delivery box terminal owned by a delivery driver, the advertisement effect is only effective in the area where the delivery driver is located, that is, in the area where the delivery service is being performed. In the case of a delivery driver who is working, it has the disadvantage of downloading unnecessary advertisement content that only takes up the capacity of the DB.

[선행기술문헌][Prior art literature]

1. 대한민국 등록특허 제10-1654167호1. Republic of Korea Patent No. 10-1654167

본 발명의 목적은, 광고운용서버로 부터 전송되는 광고내용을 전국에 있는 모든 택배기사들이 배달통 단말을 이용하여광고요청자가 광고를 요청하는 동영상광고는 광고요청자가 원하는 지역에만 동영상광고가 출력됨이 바람직하므로 광고요청자가 원하는 지역이 아닌 지역에 소재하는 택배기사들의 경우에는 굳이 데이터용량이 큰 광고요청자의 동영상광고를 다운로딩할 필요가 없게 되고, 따라서 광고요청자가 원하는 지역의 택배기사들의 배달통 DB에만 광고요청자의 동영상광고가 전송되도록 함에 있다.It is an object of the present invention to transmit the advertisement content transmitted from the advertisement operation server to all delivery drivers across the country using the delivery terminal to display the video advertisement only in the area desired by the advertisement requester. This is desirable, so in the case of delivery drivers located in areas other than the area desired by the advertisement requester, there is no need to download the advertisement requester's video advertisement with a large amount of data. It is to ensure that the video advertisement of the advertisement requester is transmitted only to the DB.

상기한 바와 같은 목적을 성취하기 위한 본 발명의 실시예에 따른, 택배기사의 업무지역에 따른 선별적 광고방법은 배달통 단말(본 발명에서 배달통 단말이라 함은 택배기사가 소유하고 있으며 택배기사와 함께 이동하면서 동영상 광고를 표시할 수 있는 수단을 의미한다)을 구비하는 택배기사에게 광고를 수행토록 함에 있어 광고요청자의 광고내용이 택배기사의 업무지역에만 광고가 수행되도록 하기 위하여 광고운용서버는 상기 광고운용서버에 접속된 모든 택배기사의 업무지역을 분류하는 단계와, 광고요청자의 광고내용을 택배기사의 배달통 단말에 전송함에 있어 광고요청자가 광고를 요구하는 지역에 해당하는 택배기사의 배달통 단말에만 전송되도록 하는 단계로 이루어짐을 특징으로 한다.According to an embodiment of the present invention for achieving the above object, the selective advertising method according to the business area of the delivery driver is a delivery tong terminal (in the present invention, the delivery tong terminal is owned by the delivery driver and the delivery driver (meaning a means capable of displaying video advertisements while moving with the Classifying the business areas of all delivery drivers connected to the advertisement operation server, and in transmitting the advertisement contents of the advertisement requester to the delivery terminal of the delivery driver, delivery of the delivery driver corresponding to the area where the advertisement requester requests the advertisement It is characterized in that the step is made to be transmitted only to the terminal.

본 발명의 다른 실시예로는, 상기 모든 택배기사의 업무지역을 분류하는 단계에 있어서, 분류기준으로는 택배기사의 배달통 단말이 위치하고 있는 GPS정보, 또는 택배기사가 등록된 택배지사의 위치 중 어느 하나를 선택함을 특징으로 한다.In another embodiment of the present invention, in the step of classifying the business area of all the delivery drivers, the classification criterion is either GPS information in which the delivery terminal of the delivery driver is located, or the location of the delivery branch where the delivery driver is registered. It is characterized by selecting any one.

상기와 같은 본 발명의 효과로는 이동가능한 광고수단을 구비하는 택배기사가 광고요청자의 광고를 수행토록 함에 있어 광고요청자의 광고내용이 택배기사의 업무지역에만 진행되도록 해당 지역에 소재하는 택배기사를 선별하여 광고내용이 전송되도록 함으로써 불필요한 데이터의 전송을 방지하고, 또한 택배기사의 통신비를 최소화할 수 있는 매우 유용한 발명인 것이다. According to the effect of the present invention as described above, when a delivery driver having a movable advertising means performs an advertisement of an advertisement requester, a delivery driver located in the relevant area is selected so that the advertisement content of the advertisement requester proceeds only in the business area of the delivery driver. It is a very useful invention that can prevent unnecessary data transmission and minimize the communication cost of delivery drivers by selectively transmitting advertisement contents.

도 1은 본 발명의 실시예에 따른 택배기사의 업무지역에 따른 선별적 광고방법을 나타내는 도면.
도 2는 본 발명의 일실시예에 따른 택배기사의 업무지역에 따른 선별적 광고방법을 나타내는 도면.
도 3은 본 발명의 실시예에 따른 택배기사의 배달통 단말의 개략적인 구성도.1 is a view showing a selective advertising method according to the business area of the delivery driver according to an embodiment of the present invention.
Figure 2 is a view showing a selective advertising method according to the business area of the delivery driver according to an embodiment of the present invention.
3 is a schematic configuration diagram of a delivery box terminal of a delivery driver according to an embodiment of the present invention.

이하, 본 발명의 바람직한 실시예의 상세한 설명은 첨부된 도면들을 참조하여 설명할 것이다. 하기에서 본 발명을 설명함에 있어서, 관련된 공지 기능 또는 구성에 대한 구체적인 설명이 본 발명의 요지를 불필요하게 흐릴수 있다고 판단되는 경우에는 그 상세한 설명을 생략할 것이다.DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of a preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

본 명세서에 있어서는 어느 하나의 구성요소가 다른 구성요소로 데이터 또는 신호를 '전송'하는 경우에는 구성요소는 다른 구성요소로 직접 상기 데이터 또는 신호를 전송할 수 있고, 적어도 하나의 또 다른 구성요소를 통하여 데이터 또는 신호를 다른 구성요소로 전송할 수 있음을 의미한다.In the present specification, when any one component 'transmits' data or signal to another component, the component may directly transmit the data or signal to another component, and through at least one other component This means that data or signals can be transmitted to other components.

본 발명의 실시예에 따른 택배기사의 업무지역에 따른 선별적 광고방법은 다음과 같다.The selective advertising method according to the business area of the delivery driver according to the embodiment of the present invention is as follows.

즉 본 발명은 배달통 단말(40)을 구비하는 택배기사에게 광고요청자의 광고를 수행토록 하여야 하는데, 이때 광고요청자의 동영상광고가 택배기사의 업무지역에만 광고가 수행되도록 하여야 한다.That is, according to the present invention, the advertisement requester's advertisement should be performed to the delivery driver provided with the delivery box terminal 40. At this time, the advertisement requester's video advertisement should be performed only in the delivery driver's business area.

이때 광고요청자의 광고는 택배기사가 광고요청자의 택배를 배송하기 위해 콜을 잡았을 때 택배기사의 배달통 단말(40)의 디스플레이(41)에 표시되고, 택배기사가 택배를 배송하는 동안 광고가 진행되도록 하여야 하는데, 데이터용량이 적은 문자나 이미지와 같은 광고내용은 다운로딩에 오랜 시간이 소요되지 않아 문제가 되지 않으나 광고효과가 큰 반면에 데이터용량이 너무 큰 동영상광고는 실시간으로 다운로딩하기 힘들다. At this time, the advertisement of the advertisement requester is displayed on the display 41 of the delivery box terminal 40 of the courier when the courier driver catches a call to deliver the parcel of the advertisement requester, and the advertisement proceeds while the courier delivers the parcel. Advertisements such as texts and images with a small amount of data do not take a long time to download, so it is not a problem. However, while the advertisement effect is large, it is difficult to download video advertisements with too much data in real time.

따라서 배달통 단말(40)의 DB(42)에 미리 광고요청자의 동영상광고를 저장해두었다가 택배기사가 콜을 잡았을 때 배달통 단말(40)의 DB(42)에서 바로 배달통 단말(40)의 디스플레이(41)로 출력되도록 함이 바람직하다.Therefore, the video advertisement of the advertisement requester is stored in advance in the DB 42 of the Baedaltong terminal 40, and when the courier catches a call, the display of the Baedaltong terminal 40 directly in the DB 42 of the Baedaltong terminal 40 It is preferable to output as (41).

그런데 광고라 함은 타켓을 필요로 하고 택배의 경우는 배달시간이라는 특수성때문에 지역한정적이므로 택배기사의 배달통 단말(40)에 의해 이루어지는 광고요청자의 동영상광고 역시 지역한정적일 수 밖에 없다.However, advertising requires a target, and in the case of courier delivery, because of the specificity of delivery time, it is regionally limited.

그러므로 결국 택배기사의 배달통 단말(40)의 DB(42)에 미리 광고요청자의 동영상광고를 저장함에 있어 광고운용서버(20)가 전송하는 광고요청자의 동영상광고를 전국의 모든 택배기사가 받을 필요는 없는 것이다.Therefore, in the end, in storing the advertisement requester's video advertisement in the DB 42 of the delivery box terminal 40 of the delivery driver in advance, all delivery drivers nationwide need to receive the advertisement requester's video advertisement transmitted by the advertisement operation server 20 is no

즉 광고요청자가 요구하는 지역에만 광고가 수행되면 되는데 광고가 불필요한 지역의 택배기사들의 배달통 단말(40)에 광고요청자의 동영상광고를 저장할 필요가 없는 것이어서 이를 위해 본 발명은 광고운용서버(20)에 의해 광고요청자의 동영상광고를 배달통 단말(40)에 전송하도록 하되, 상기 광고운용서버(20)에 접속된 모든 택배기사의 업무지역을 분류하는 단계(S1)와, 광고요청자의 광고내용을 택배기사의 배달통 단말(40)에 전송함에 있어 광고요청자가 광고를 요구하는 지역에 해당하는 택배기사의 배달통 단말(40)에만 전송되도록 하는 단계(S2)로 이루어지도록 한다.That is, the advertisement needs to be performed only in the area requested by the advertisement requester, but there is no need to store the advertisement requester's video advertisement in the delivery terminal 40 of the delivery drivers in the area where the advertisement is unnecessary. The video advertisement of the advertisement requester is transmitted to the delivery terminal 40 by In the transmission to the delivery box terminal 40 of the delivery driver, a step (S2) of transmitting the advertisement requester only to the delivery box terminal 40 of the delivery driver corresponding to the region where the advertisement is requested is made.

이로 인해 동영상광고를 전송받지 않아도 되는 택시기사의 배달통 단말(40)의 DB(42)에 불필요한 데이터가 쌓이는 것을 방지하고, 또 데이터를 전송받는 과정에서의 불필요한 통신비가 소모되는 것을 방지할 수 있는 것이다.This prevents unnecessary data from accumulating in the DB 42 of the delivery terminal 40 of the taxi driver who does not need to receive video advertisements, and can also prevent unnecessary communication costs from being consumed in the process of receiving data. will be.

이때 본 발명은 모든 택배기사의 업무지역을 분류하는 단계에 있어서, 분류기준으로는 택배기사의 배달통 단말(40)이 위치하고 있는 GPS정보, 또는 택배기사가 등록된 택배지사의 위치 중 어느 하나를 선택하여 분류할 수 있다. 이때 모든 택배기사들의 업무지역 분류는 광고운용서버(20)가 구비하는 지역분류모듈(21)에 의해 이루어지는데, 상기 지역분류모듈(21)이라 함은 모든 택배기사들의 업무지역 분류를 위해 컴퓨터가 읽을 수 있는 코드로 구현된 프로그램을 의미한다. At this time, in the present invention, in the step of classifying the business area of all delivery drivers, as a classification criterion, either GPS information where the delivery terminal 40 of the delivery driver is located, or the location of the delivery office where the delivery driver is registered is selected. You can choose to categorize. At this time, the business area classification of all delivery drivers is made by the area classification module 21 provided by the advertisement operation server 20, and the area classification module 21 means that the computer is A program implemented as readable code.

이처럼 지역이 분류되면 광고운용서버(20)는 접속된 모든 택배기사 중에서 광고요청자가 광고를 요구하는 지역에 해당하는 택배기사의 배달통 단말(40)에만 동영상광고를 전송할 수 있게 된다.When the region is classified as described above, the advertisement operation server 20 can transmit the video advertisement only to the delivery box terminal 40 of the delivery driver corresponding to the region in which the advertisement requester requests the advertisement among all the connected delivery drivers.

상기 광고운용서버(20)는 택배기사 단말(30) 및 배달통 단말(40)과 각각 유무선 통신망을 통해 연결되어 데이터 송수신을 수행하고, 상기 배달통 단말(40)은 디스플레이(41)와 유무선으로 연결된 상태이다.The advertisement operation server 20 is connected to the delivery driver terminal 30 and the delivery terminal 40 through a wired/wireless communication network, respectively, and performs data transmission and reception, and the delivery terminal 40 is connected to the display 41 by wire and wireless. is in a connected state.

이때 상기 택배기사들의 단말과 각 택배기사가 소유하고 있는 배달통 단말(40)에는 ID를 부여할 수도 있는데, 이는 이들을 광고운용서버(20)가 서로 구분하기 위해서이다. 상기 택배기사들의 단말에는 GPS가 구비되어 위치를 파악할 수 있도록 함이 바람직하다.At this time, IDs may be assigned to the terminals of the delivery drivers and the delivery terminal 40 owned by each delivery driver, so that the advertisement operation server 20 distinguishes them from each other. It is preferable that the terminals of the couriers are equipped with a GPS to determine the location.

상기 광고운용서버(20)는 DB(22)를 구비하고 있어 택배기사들의 단말과 배달통 단말(40)의 ID와 광고요청자의 동영상광고정보를 저장할 수 있다. 이처럼 저장된 데이터들은 유무선 통신망을 통해 배달통 단말(40)에 송신할 수 있다.The advertisement operation server 20 has a DB 22 so as to store the IDs of the terminals of the delivery drivers and the delivery terminal 40 and the video advertisement information of the advertisement requester. The data stored in this way may be transmitted to the baedaltong terminal 40 through a wired/wireless communication network.

물론 상기 광고요청자의 동영상광고정보는 고객의 요청에 있을 때마다 업데이트해두고, 배달통 단말(40)이 광고운용서버(20)에 접속할 때마다 수정 및 삭제, 추가할 수 있도록 한다. 이처럼 본 발명은 미리 광고요청자의 동영상광고정보를 배달통 단말(40)의 DB(42)에 저장함으로써 다운로드하는 시간을 절약하여 택배기사가 배달하는 동안 최대한 광고요청자의 동영상광고가 출력되도록 하여 광고효과를 극대화할 수 있다.Of course, the video advertisement information of the advertisement requester is updated whenever there is a request from the customer, and whenever the delivery tong terminal 40 accesses the advertisement operation server 20, it can be modified, deleted, or added. As described above, the present invention saves downloading time by storing the video advertisement information of the advertisement requester in the DB 42 of the delivery terminal 40 in advance so that the video advertisement of the advertisement requester is output as much as possible while the delivery driver delivers the advertisement effect. can be maximized.

본 발명에 있어 모든 택배기사들은 택배기사 단말(30)과 배달통 단말(40)을 각각 구비하여야 하는데, 상기 택배기사 단말(30)은 택배기사들이 광고운용서버(20)로 부터 전송되는 콜을 잡기 위한 용도이고, 배달통 단말(40)은 택배기사들이 콜을 잡았을 때 광고운용서버(20)에서 광고하고 싶어하는 광고요청자의 동영상광고를 배달통 단말(40)의 디스플레이(41)에 출력하기 위한 용도이다.In the present invention, all delivery drivers must have a delivery driver terminal 30 and a delivery terminal 40, respectively. For the purpose of catching, the delivery tong terminal 40 is for outputting the video advertisement of the advertisement requester who wants to advertise in the advertisement operation server 20 to the display 41 of the delivery tong terminal 40 when the delivery drivers catch a call. it is use

본 발명에서 택배기사가 콜을 잡았다는 표현은 광고운용서버(20)의 배송요청정보를 전송한 것에 대해 택배기사가 자신의 단말로 콜 인식요청한 것을 의미한다 In the present invention, the expression that the delivery driver caught the call means that the delivery driver requested to recognize the call to his/her terminal in response to the delivery request information transmitted by the advertisement operation server 20

따라서 상기 배달통 단말(40)은 광고운용서버(20)와 통신에 의해 연결된 구조이고, 모든 택배기사의 택배차량(1)의 어느 한 부분에 설치되는 적어도 하나 이상의 동영상 출력수단, 즉 모니터(3)와 전기적으로 연결된 구조이다. 이때 모니터(3)는 엘이디(LED) 또는 엘씨디(LCD) 등으로 이루어진다. 또 상기 배달통 단말(40)은 광고요청자의 동영상광고정보를 저장하기 위한 DB(42)를 구비한다.Therefore, the delivery terminal 40 is a structure connected by communication with the advertisement operation server 20, and at least one or more video output means installed in any one part of the delivery vehicle 1 of all delivery drivers, that is, the monitor 3 ) is electrically connected to At this time, the monitor 3 is made of an LED or an LCD. In addition, the delivery terminal 40 includes a DB 42 for storing the video advertisement information of the advertisement requester.

본 발명에서 통신망이라함은 대용량, 장거리 음성 및 데이터 서비스가 가능한 대형 통신망의 고속 기간 망으로 이루어지고, 인터넷(Internet) 또는 고속의 멀티미디어 서비스를 제공하기 위한 차세대 유선 및 무선 망일 수 있다. 상기 통신망이 이동통신망일 경우 동기식 이동 통신망일 수도 있고, 비동기식 이동 통신망일 수도 있다. 비동기식 이동 통신망의 일 실시 예로서, WCDMA(Wideband Code Division Multiple Access) 방식의 통신망을 들 수 있다. 이 경우 도면에 도시되진 않았지만, 이동통신망은 RNC(Radio Network Controller)을 포함할 수 있다. 한편,3G LTE망, 4G망, 5G망 등 차세대 통신망, 그 밖의 IP를 기반으로 한 IP망으로 구성될 수도 있다.In the present invention, the communication network is composed of a high-speed backbone network of a large-scale communication network capable of large-capacity, long-distance voice and data services, and may be a next-generation wired or wireless network for providing the Internet or high-speed multimedia services. When the communication network is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an example of the asynchronous mobile communication network, there may be a wideband code division multiple access (WCDMA) type communication network. In this case, although not shown in the drawings, the mobile communication network may include a Radio Network Controller (RNC). On the other hand, it may be composed of next-generation communication networks such as 3G LTE network, 4G network, 5G network, and other IP-based IP networks.

본 발명에서 있어 동영상광고정보라 함은 광고요청자에 대한 정보를 제공할 수 있는 문자 및 이미지, 동영상 또는 이들의 결합된 광고를 의미하고, 광고요청자라 함은 택배회사에 택배를 요청하고, 배송정보를 제공하는 택배회사 고객들을 의미한다.In the present invention, video advertisement information means text, image, video, or a combination of advertisements that can provide information about the advertisement requester, and the advertisement requester requests a parcel delivery service from a courier company, and delivery information Customers of courier companies that provide

본 발명에 있어 광고운용서버(20)는 통신망과 공지의 택배콜시스템을 이용해 모든 택배기사들에게 배송 주문 요청에 해당하는 콜 전송을 수행하고, 배달통 단말(40)에 동영상광고정보를 전송하기 위한 수단이다.In the present invention, the advertisement operation server 20 transmits a call corresponding to a delivery order request to all delivery drivers using a communication network and a well-known delivery call system, and transmits video advertisement information to the delivery terminal 40 is a means for

상기 택배차량(1)은 오토바이, 콜벤차량, 그 밖의 화물차가 사용되고, 상기 택배차량에는 이륜차의 경우 짐칸에 배달통(2)이 설치되어 있으며, 트럭의 경우는 대개 적재함이 형성되어 진다. 물론 상기 배달통 단말(40)은 통신망에 접속된 상태이며, 동영상광고정보들은 디스플레이(41)에 출력가능하게 하는 프로그램이 내장된 제어부(미도시)를 구비하고 있다.The delivery vehicle 1 is a motorcycle, a Colben vehicle, and other freight vehicles are used. In the case of a two-wheeled vehicle, a delivery container 2 is installed in the cargo compartment, and a loading box is usually formed in the case of a truck. Of course, the delivery tong terminal 40 is connected to the communication network, and the video advertisement information is provided with a control unit (not shown) with a built-in program to be output to the display 41 .

따라서 상기 디스플레이(41)에는 택배기사 단말(30)이 콜을 받는 순간부터 택배 배송을 완료하는 순간까지 광고요청자의 동영상광고가 표시되도록 함이 바람직하다.Therefore, it is preferable that the video advertisement of the advertisement requester is displayed on the display 41 from the moment the courier driver terminal 30 receives a call to the moment the parcel delivery is completed.

이상과 같이, 본 명세서와 도면에는 본 발명의 바람직한 실시예에 대하여 개시하였으며, 비록 특정 용어들이 사용되었으나, 이는 단지 본 발명의 기술 내용을 쉽게 설명하고 발명의 이해를 돕기 위한 일반적인 의미에서 사용된 것이지, 본 발명의 범위를 한정하고자 하는 것은 아니다. 여기에 개시된 실시예 외에도 본 발명의 기술적 사상에 바탕을 둔 다른 변형 예들이 실시 가능하다는 것은 본 발명이 속하는 기술 분야에서 통상의 지식을 가진 자에게 자명하다.As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms are used, these are only used in a general sense to easily explain the technical content of the present invention and help the understanding of the present invention. , it is not intended to limit the scope of the present invention. In addition to the embodiments disclosed herein, it is apparent to those of ordinary skill in the art that other modifications based on the technical spirit of the present invention can be implemented.

1: 택배차량
2: 배달
3: 모니터
20: 광고운용서버
21: 지역분류모듈
22: DB
30: 택배기사 단말
40: 배달통 단말
41: 디스플레이
42: DB1: Courier vehicle
2: Delivery
3: Monitor
20: advertisement operation server
21: Regional classification module
22: DB
30: Courier driver terminal
40: delivery box terminal
41: display
42: DB

Claims (2)

배달통 단말을 구비하는 택배기사에게 광고를 수행토록 함에 있어 광고요청자의 광고내용이 택배기사의 업무지역에만 광고가 수행되도록 하기 위한 택배기사의 업무지역에 따른 선별적 광고방법에 있어서,
광고운용서버는 상기 광고운용서버에 접속된 모든 택배기사의 업무지역을 분류하는 단계와,
광고요청자의 광고내용을 택배기사의 배달통 단말에 전송함에 있어 광고요청자가 광고를 요구하는 지역에 해당하는 택배기사의 배달통 단말에만 전송되도록 하는 단계로 이루어짐을 특징으로 하는 택배기사의 업무지역에 따른 선별적 광고방법.
In the selective advertising method according to the business area of the delivery driver, the advertisement content of the advertisement requester is performed only in the business area of the delivery driver in performing the advertisement to the delivery driver having the delivery terminal,
The advertisement operation server categorizing the business areas of all delivery drivers connected to the advertisement operation server;
In the delivery driver's business area, characterized in that when the advertisement content of the advertisement requester is transmitted to the delivery box terminal of the delivery driver, the step of transmitting the advertisement content only to the delivery box terminal of the delivery person corresponding to the area where the advertisement requester is requesting the advertisement selective advertising method.
 제 1항에 있어서, 상기 모든 택배기사의 업무지역을 분류하는 단계에 있어서, 분류기준으로는 택배기사의 배달통 단말이 위치하고 있는 GPS정보, 또는 택배기사가 등록된 택배지사의 위치 중 어느 하나를 선택하는 단계를 더 포함하는 것을 특징으로 하는 택배기사의 업무지역에 따른 선별적 광고방법.According to claim 1, wherein in the step of classifying the work area of all the delivery drivers, as a classification criterion, any one of the location of the location of the delivery terminal or the GPS information of the delivery tong terminal of the delivery driver is registered, the delivery driver is registered. Selective advertising method according to the business area of the courier, characterized in that it further comprises the step of selecting.
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