WO2019221579A1 - Système et procédé de fourniture de récompense adaptée à l'utilisateur - Google Patents

Système et procédé de fourniture de récompense adaptée à l'utilisateur Download PDF

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Publication number
WO2019221579A1
WO2019221579A1 PCT/KR2019/006015 KR2019006015W WO2019221579A1 WO 2019221579 A1 WO2019221579 A1 WO 2019221579A1 KR 2019006015 W KR2019006015 W KR 2019006015W WO 2019221579 A1 WO2019221579 A1 WO 2019221579A1
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WO
WIPO (PCT)
Prior art keywords
reward
user
product
processing server
service
Prior art date
Application number
PCT/KR2019/006015
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English (en)
Korean (ko)
Inventor
남기원
박길주
Original Assignee
Nam Ki Won
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nam Ki Won filed Critical Nam Ki Won
Publication of WO2019221579A1 publication Critical patent/WO2019221579A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0282—Rating or review of business operators or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

Definitions

  • the present invention relates to a system and method for providing user-rewarded rewards, in which the products are sorted by product in proportion to the number of service participation applications subject to the purchase of the user in detail, and the products belonging to the specific ranking for a specific period of time.
  • the user who earned the reward pays the purchase in full, so as to increase the purchase conversion rate and maximize the advertising effect. It's about how.
  • Advertisement techniques or sales activation techniques typically provide reserves to customers, which allow customers to purchase more products by reading advertisements or by providing a reserve to customers who have purchased products.
  • 2019/221579 1 » (: 1 ⁇ 1 ⁇ 2019/006015
  • a user responsive reward providing system is provided that includes a smart promotion processing server 10.
  • the smart promotion processing server 10 manages a merchandise pool (13 ⁇ 4 0 1) for a seller to register a product and a user terminal 2 accesses to view product information and ranking information.
  • a user response reward providing system characterized by including a product registration section (16).
  • the merchant product pool (13 ⁇ 401) is made up of a presale pool (13 ⁇ 40) (12) and the main sale product pool (13 ⁇ 401) (40), with the presale product according to a predetermined number of participants.
  • a user responsive reward providing system is provided, characterized by a pool movement management section 20 configured to process products classified into pools (13 ⁇ 401) (12) into the main sales product pool (13 ⁇ 401) (40). .
  • the smart promotion processing server 10 reads the product information registered in the pre-sale product pool (13 ⁇ 401) 12 or the main sale product pool (13 ⁇ 401) 40 (00 or the corresponding product).
  • a user responsive reward providing system is provided that is configured to charge advertising costs based on the number of applications for participating in the reward acquisition service.
  • the smart promotion processing server 10 receives a user's participation application for each product registered in the pre-sale product pool (13 ⁇ 40) (12) or the main sale product pool (3 ⁇ 401) 40.
  • a reward score calculation unit 28 for calculating a reward score based on the cumulative number;
  • a product ranking management unit (18) which manages a ranking for determining a product to be a reward target through the score of the reward score calculating unit (28);
  • Provided is a user response reward providing system which is characterized by including an organization chart preparation unit 30 to be prepared.
  • the smart promotion processing server 10 through the schedule table 44, the rewards of the successful completion of the reward acquisition competition service is reset to the rewards granted and to the pre-sale pool (1 ⁇ 001) (12)
  • a user response reward providing system is provided which comprises a reward update processing section 34 for processing to be moved.
  • the reward renewal processing section 34 is a user characterized in that the remaining rewards are added to the next-ranked product and renewed when a reward for which a product has been progressed in the reward acquisition competition service is left. Responsive reward providing system is provided.
  • the smart promotion processing server 10 acquires rewards therein.
  • a user response reward providing system is provided, which is characterized by configuring a reward acquisition service processing section 22 for carrying out a competitive service.
  • the user-provided reward providing system is characterized in that the ranking set by the smart promotion processing server 10 is sorted by product or by product classified into categories.
  • the smart promotion processing server 10 is a user-responsive reward providing system, characterized in that the reward amount which is differentiated from each other for the products belonging to the reward acquisition target can be set to be paid. Ball.
  • the smart promotion processing server 10 is end user receiving payment.
  • Rewards are provided with a user responsive reward providing system, characterized by including a weighted scoring 32 for processing the scores to be weighted according to the user's credit rating.
  • the smart promotion processing server 10 receives a participation signal from a user for participating in a reward acquisition competition service for each product.
  • a user responsive reward providing system including a receiving unit 26 and a user-specific participation limit setting unit 24 for limiting the number of products that a user can apply for.
  • the reward acquisition service processing unit 22 when the service time arrives, proceeds to process the service in a state in which the number of products for sale is determined, and the discount rate is continuously increased at a predetermined time, and a promotion provided by the seller.
  • Product burnout 4
  • a user response reward providing system is provided which is characterized by performing display processing of enabled reward information 55.
  • a user responsive reward providing system characterized by being further included in the processing server 10.
  • the smart promotion processing server 10 is provided with a user response reward providing system characterized in that the time limit for accepting the user participation application and determining the schedule is set to be daily, weekly or monthly.
  • the user response reward providing system is characterized in that the credit rating is increased or decreased depending on the frequency of service participation of the user, the frequency of product purchase conversion, and the frequency of product information viewing.
  • the reward acquisition competitive service is provided with a user-responsive reward providing system, characterized in that the competitive service is determined so that only a certain number of rewards can be obtained by participating users compete.
  • the smart promotion processing server 10 performs a weighting process to pay more rewards to users who have purchased a predetermined reward than other users among users who have acquired a predetermined reward through the reward acquisition competition service.
  • a user response reward providing system is provided.
  • the weighted score granting unit 32 provides a user obtainable reward.
  • a user-responsive reward providing system is provided which is set in inverse proportion to the discount rate that can be obtained by the user, and is configured such that the reward size that can be obtained is reduced to a larger rate than the corresponding discount rate is above a certain discount rate.
  • the weighted weighting point granting unit 32 determines a user-acquisable reward.
  • a user response reward providing system is provided which is set in inverse proportion to a discount rate obtainable by the user, but is configured such that there are no rewards obtainable above a certain discount rate.
  • the smart promotion processing server 10 retrieves the seller's product information.
  • the smart promotion processing server 10 includes a process of determining a user for which a reward is determined. 5
  • a user responsive reward provision method is provided.
  • the processing server 10 further includes a process for managing a product classified as a pre-sale pool 12 according to a predetermined number of participants to be moved to the main sale product pool 40. There is provided a method for providing a user response reward.
  • the smart promotion processing server 10 provides a user response reward providing method characterized by limiting the number of products that a user can apply to participate by the user's qualifications.
  • the step d) is a method for providing a user response reward, characterized in that the smart promotion processing server 10 is a process of assigning the ranking by the whole product or by the products classified into categories and sorting by the ranking. Is provided.
  • the process d) includes the step of calculating the reward score based on the cumulative number of the smart promotion processing server 10 receiving the user's participation application for each product; ranking through the reward score.
  • a method for providing a user-rewarded reward is provided, which includes the granting process and a process of preparing a reward acquisition competitive service schedule in a predetermined time.
  • the smart promotion Preferably, between the steps d) and e ), the smart promotion
  • a user response reward providing method is provided, characterized in that the processing server 10 further includes a step of allowing the user to view cumulative rewards for each product.
  • the process e) is performed by participating users, and only a predetermined number of persons compete.
  • the smart promotion processing server 10 is provided with a user-reactive reward providing method characterized by weighting a user so that a larger reward can be given to a user whose purchase price is larger.
  • the step f) is a user response type further comprising a step of processing the final reward received by the smart promotion processing server 10 to be weighted according to the user's credit level.
  • Reward provision methods are provided.
  • the process D is weighted so that the smart promotion processing server 10 pays the greater reward to the users who have acquired a predetermined reward through the reward acquisition competition service, and who have converted the purchase first than other users.
  • a method for providing a user response reward, characterized by processing, is provided.
  • the smart promotion processing server 10 resets the reward and completes the pre-sale product pool by completing the reward acquisition service through a schedule.
  • a method for providing a user-rewarded reward is provided, which further comprises a process of moving to 2).
  • FIG. 1 is a schematic diagram showing a schematic configuration of a user-reaction reward providing system according to an embodiment of the present invention
  • FIG. 2 is a diagram illustrating a pool moving state and a scheduling table preparation state through a user response reward providing system according to an exemplary embodiment of the present invention
  • FIG. 3 is a diagram illustrating a reward update processing state through a user response reward providing system according to an embodiment of the present invention
  • FIG. 4 415 is a diagram showing a schedule of simultaneous execution of services and an individual progress state through a user response reward providing system according to an embodiment of the present invention.
  • FIG. 5 is a view showing the classification status of the pre-sale items in the user-rewarded reward providing system according to an embodiment of the present invention
  • FIG. 6 illustrates a user response reward providing system according to an embodiment of the present invention.
  • Fig. 1 shows an example of a reward acquisition service.
  • FIG. 7 is a diagram illustrating a reward setting processing state associated with a discount rate obtainable by a user through the service of FIG. 6;
  • FIG. 8 is a block diagram showing the configuration of the smart promotion processing server included in the user-reactive reward providing system according to an embodiment of the present invention.
  • FIG. 1 is a schematic diagram of a user response reward providing system according to an embodiment of the present invention.
  • Figure 2 is a schematic diagram showing the configuration
  • Figure 2 is a diagram showing the pool moving state and the configuration of the pool through the user response reward providing system according to an embodiment of the present invention
  • Figure 3 is a user response type according to an embodiment of the present invention
  • the user-responsive reward providing system sorts the ranking by products in proportion to the number of service participation applications subject to the purchase of the user, and rewards for products within a specific ranking for a specific period of time.
  • Acquisition competition By organizing services and competing for rewards among consumers, the users who earned the rewards are the system that increased the purchase conversion rate and maximized the advertising effect by paying the rewards in full.
  • the user response reward providing system activates the advertising market and the sales market at the same time through the provision of an advertising system that guarantees the sales performance, and consequently, the purchase price is lower for the consumer. It is a system that can increase the frequency of transactions by making it possible to present. 2019/221579 7
  • the user-responsive reward providing system allows the consumer to rapidly increase the page view and to allow the consumer to enter the product of interest in the ranking. Encourage them to sign up for their own acquaintances, voluntarily promote the system, and increase the purchase conversion rate rapidly through the rewards acquired through the system.
  • a user-rewarded reward providing system [56] To this end, in accordance with an embodiment of the present invention, a user-rewarded reward providing system
  • a smart promotion processing server (] 0) which determines the users whose rewards have been determined by organizing and executing the reward acquisition competition service of products by rank.
  • the smart promotion processing server 10 is a product registration unit that the seller registers the product, the user terminal (2) access to manage the product pool (Pool) for access to view the product information and ranking information (16: see FIG. 8).
  • a pool in which a seller can register a product through the product registration unit 16 is a redundant pool in the present invention.
  • the pool of sale products is a pre-sale pool 12. And a main sales product pool 40.
  • the pre-sale pool 12 advertises the advertisement at no cost.
  • the main sales product pool 40 must pay advertising costs in proportion to the advertising activities for the users, and it is desirable to reward reward services that earn rewards based on the purchase of products.
  • the seller pays the advertising costs when applying for participation by the user.
  • the main sales product pool 40 can be moved, and the smart promotion processing server 10 performs the processing thereof.
  • the inside of the smart promotion processing server 10 is already present.
  • the pool movement management unit 20 is configured to process the goods classified into the pre-sale pool 12 to be moved to the main sale product pool 40.
  • the smart promotion processing server 10 advances the reward acquisition competition service at regular time intervals.
  • the smart promotion processing server 10 is a pre-sale product. 2019/221579 1 »(: 1 ⁇ 1 ⁇ 2019/006015
  • Advertisement charges may be imposed depending on the number of applications registered for accessing the product information registered in the pool ⁇ 001) (12) or the main sales product pool ⁇ :) or the reward acquisition service for the product.
  • the smart promotion processing server 10 is the cumulative number received the user's participation application for each product registered in the pre-sale product pool (13 ⁇ 401) (] 2), or the main sale product pool 001 (40) Based on the calculation of the reward score, the ranking is determined in real time through the score, and provided by the user terminal (2) for viewing.
  • the smart promotion processing server 10 may determine a target that can acquire a reward through a reward acquisition competition service for a product included in a schedule within a predetermined period.
  • a predetermined period of time must be premised on determining whether to be eligible for a reward. For example, a rewards competition service is performed only once a day,
  • the smart promotion processing server 10 receives a reward target.
  • the accumulated rewards for each product included in the product will be displayed for the user to view.
  • the products included in the pre-sale product pool 001 and 12 and the main sale product pool 13 ⁇ 401 and 40 are arranged to show only the number of participation applications and their rankings, and to obtain the reward.
  • reward information of the products of each ranking is displayed to the user for viewing.
  • the user of the pre-sale product pool (13 ⁇ 401) (12) or the main sale product pool (1 > 001) (40) or the reward acquisition service schedule (44) has several interests. Active promotion and participation can be carried out.
  • the product that the user wishes to purchase is the pre-sale product pool 001) (12) or the main sale product. 2019/221579 9 1 »(: 1 ⁇ 1 ⁇ 2019/006015
  • the user may increase the size of the Rewards for each such Product that may be acquired in the future and enter such Products within the validity of the Rewards. The person will be encouraged to view the product information and to participate in the competitive rewards service.
  • the user response reward providing system is a product that is eligible for the reward acquisition competition service rewards when the service is completed
  • the smart promotion processing server 10 processes the rewarded reward service is reset and transferred to the pre-sales product pool (13 ⁇ 401) 12 through the schedule 44, and the reward reward service is completed. .
  • the smart promotion processing server 10 adds the remaining reward to the next ranking product and renews it.
  • the process of allowing the remaining rewards to be carried forward to the next order even though the process is performed will be described in detail later with reference to FIG.
  • the smart promotion processing server 10 is configured to receive the rewards acquired by the user through the reward acquisition competition service as a premise to purchase the corresponding products]
  • the smart promotion processing server 10 is configured to include a weighted score grant unit 32 (see FIG. 8) for processing the score so that the final reward received by the user is weighted according to the user's credit rating.
  • the credit rating is increased or decreased depending on the frequency of service participation, the frequency of product purchase conversion, and the frequency of viewing product information.
  • the weighting point granting unit 32 may provide the user with a reward that is obtainable by the user.
  • the discount rate should be inversely proportional to the rate at which it can be earned, but above a certain discount rate, the amount of rewards that can be earned will be reduced to a greater rate than the discount rate.
  • the weighting point granting unit 32 may be configured such that a reward obtainable by the user is inversely proportional to a discount rate that the user can obtain, but there may be no reward that can be obtained above a certain discount rate.
  • the smart promotion processing server 10 may receive a user participation application and determine a schedule for daily, weekly, and monthly units, preferably adding up the accumulated number of participation applications accumulated by 24 hours in the previous day. You can decide on the rankings and create the schedule according to the rankings.
  • the reward acquisition competition service that is in progress is a competitive service in which participating users compete to acquire only a certain number of rewards, and an example thereof will be described in detail with reference to FIG. 6.
  • FIG. 43 is a diagram showing a schedule of simultaneous service and an individual progress status through a user response reward providing system according to an embodiment of the present invention
  • FIG. 5 is a user according to an embodiment of the present invention.
  • the reward acquisition service schedule 44 may be composed of two types.
  • One of them can be configured as shown in FIG. 43 in which a plurality of products are in progress at the same time, and a diagram in which one product is sequentially processed in an individual time period.
  • reward information (60) represents the total number of rewards that can be obtained by users participating in the reward acquisition competition service for each product.
  • the side of the detailed information (50) has a competition for obtaining a reward for the product.
  • a participation request button 62 is provided which can generate a service subscription signal.
  • the promotion processing server 10 may determine whether a residual service result reward of a priority service exists and sum up the reward acquisition competition service for the subsequent product in order to update the reward.
  • the advertiser of the product registered in the schedule will continue to count, and the reward event will be offered in the promotion event, while the reward is provided by allocating the sales time. .
  • the product schedule should be 24 hours in advance.
  • the sales time zones may be arranged in order of the products with the highest rank, and the sales time zones of the products with the higher rank may be arranged at the time when the sales rate is high.
  • the rankings assumed by the smart promotion processing server 10 are classified by products or
  • the products are sorted by category.
  • the 20 million won rewards are differentiated by rank.
  • FIG. 6 is a diagram illustrating an example of a reward acquisition competitive service through a user response reward providing system according to an embodiment of the present invention.
  • FIG. 7 is a reward setting process linked to a discount rate obtainable by a user through the service of FIG. 6. A diagram showing a state.
  • the smart promotion processing server 10 included in the user response reward providing system acquires rewards therein.
  • a reward acquisition service processing unit 22 for executing a competitive service is configured.
  • the reward acquisition competition service is a competition service in which participating users compete to acquire rewards only by a predetermined number of people, and various games or lottery methods are applied to acquire accumulated rewards for each product. It is possible.
  • One of the reward acquisition competition services is a discount rate promotion event promotion as shown in Fig. 6. That is, when the service time arrives, the number of products to be sold is determined. 12
  • the reward acquisition service processing unit 22 starts processing the service in a state where the number of sales products is determined, and the discount rate is continuously increased at a predetermined time, and the promotional products provided by the seller are provided.
  • Display of discount rate information (54) that receives a competitive rate acquisition competitive signal and performs the acquisition process so that each participating consumer can secure a desired discount rate prior to the exhaustion of the number; inversely proportional to the corresponding discount rate information (54) for each hour
  • the display process of the reward information 55 which was acquired by being provided by this is performed.
  • the algorithm is constructed.
  • a user first generates a bid signal at 10%, the user becomes a successful bidder and obtains a discount rate to receive a 10% discount on the product.
  • a consumer may generate only one bidding signal from the sales service. Therefore, if all the products are exhausted while waiting for a bigger discount rate while all products are not exhausted, a request is made to obtain a discount rate. Buyers who do not generate a signal will no longer be able to generate a discount rate request signal and will not be able to expect a very high discount rate.
  • the present invention is connected to the discount rate information 54 described above.
  • the user when the user raises a purchase intention in the section, the user can obtain certain rewards as well as a predetermined discount rate for the product.
  • the rewards are preferably inversely proportional to the corresponding discount rate for each hour, providing a driver for purchasers who hesitate to purchase at a small discount rate.
  • the discount weight weight setting unit 36 for setting the discount rate weight to give the reward weight to the discount rate for each time to the gas mart promotion processing server 10Read More 13
  • the smart promotion processing server 10 is configured to be weighted to pay more rewards to users who have purchased a predetermined reward than other users among the users who earned a predetermined reward through the reward acquisition competition service.
  • the calculation algorithm is set so that the calculation is performed in inverse proportion with respect to the area.
  • the amount that can be taken by the discount rate is calculated.
  • the design of the algorithm should be designed in consideration of the number of participants and the weighted value considering the price of the product. Actually, the number of participants is set to be linked with the number of products as the minimum service start condition. Is turned on.
  • margins should be considered, i.e., considering the margins for each product, the rewards for each section should be determined and displayed, preferably, the rewards for each section are not shown in advance. If so, it should be given for each section.
  • FIG. 8 is a block diagram showing the configuration of a smart promotion processing server included in a user response reward providing system according to an embodiment of the present invention.
  • the smart promotion processing server 10 competes to acquire rewards for each product.
  • Participation signal to receive a participation signal from the user to participate in the service
  • a receiving unit 26 and a user-specific participation limit setting unit 24 for limiting the number of products that a user can apply for.
  • the smart promotion processing server 10 is a cumulative number of applications for participation of the user for each product registered in the pre-sale product pool (13 ⁇ 401) 12 or the main sale product pool (13 ⁇ 401) (40).
  • a product ranking management unit (18) which manages a ranking for determining a product to be rewarded through the scores of the reward score calculating unit (28); 44) is configured to include an organization table preparation unit 30 for creating.
  • the smart promotion processing server 10 acquires a reward through a schedule 44. 2019/221579 15 1 »(: 1 ⁇ 1 ⁇ 2019/006015
  • the product is configured to include a reward update processing section 34 for processing the rewards granted to be transferred to the pre-sale pool (12), and controls the function and operation for each configuration
  • the control unit 38 is configured.
  • the smart promotion processing server 10 registers the seller's product information.
  • the smart promotion processing server 10 manages the goods classified into the pre-sale product pool 12 according to a predetermined number of participants to move to the main sale product pool 40. do.
  • the sales product pool is made up of a presales pool 12 and a main sales pool 40.
  • the pre-sale pool 12 advertises ads without advertising costs.
  • the main sales product pool 40 must pay advertising costs in proportion to the advertising activities for the users, and it is desirable to reward reward services that earn rewards based on the purchase of products.
  • the seller pays the advertising costs when applying for participation by the user.
  • the smart promotion processing server 10 processes the main sales product pool 40 to move to the pool.
  • the smart promotion processing server 10 is preset.
  • the products classified as pre-sale pool (l 2) can be transferred to the main-sale product pool (40).
  • the promotion processing server 10 transmits the corresponding product information.
  • the smart promotion processing server 10 registers the participation application information for each product.
  • the smart promotion processing server 10 may limit the number of products that a user can apply for by the user's qualification.
  • the smart promotion processing server 10 accumulates and ranks the number of participation applications for each product. More specifically, the smart promotion processing server 10 receives the user's participation application for each product. Calculate the reward scores based on the results, assign the ranks through the reward scores, and prepare the reward acquisition competitive service schedule in the managed ranks for a certain time.
  • the smart promotion processing server 10 by the whole product or category
  • the smart promotion processing server 10 can be determined as a target to obtain a reward through the reward acquisition competition service for the products included in a certain ranking within a certain period.
  • the pre-determined period must be pre-determined to determine whether or not 15 is eligible for a reward. For example, if a rewards competition service is conducted only once per day and only one product is provided per service, the rewarded product must be 1 It will be a ranking product.
  • the smart promotion processing server 10 receives the reward in real time.
  • the accumulated rewards for each product included in the product will be displayed for the user to view.
  • the products included in the pre-sale product pool (13 ⁇ 401) (12) and the main sale product pool) are shown only in the number of participation applications and their rankings, and the reward acquisition competition service schedule
  • reward information of the products of each rank is displayed to the user so that they can be viewed.
  • the processing server 10 proceeds with the reward acquisition service, it is determined that only a certain number of users can acquire the reward by participating users.
  • the smart promotion processing server 10 has a larger price for purchasing a product. It's a good idea to weight the user to give them more rewards.
  • the smart promotion processing server 10 determines the user whose reward is determined, and processes the final rewards paid by the smart promotion processing server 10 according to the user's credit level. It is desirable to do it.
  • the smart promotion processing server 10 may be weighted to pay a larger reward to users who have acquired a predetermined reward through a reward acquisition competition service, and that converts the purchase first to other users. .
  • the smart promotion processing server 10 If the smart promotion processing server 10 has a residual reward for the service completed, the remaining reward reward is added to the next rank product and updated.
  • Reference numeral 8 denotes a payment processing server, which means a card company server or a pay processing server.
  • the user-responsive reward providing system and method thereof according to the embodiment of the present invention are not limited to the above-described embodiments and various modifications can be made without departing from the technical gist of the invention.

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Abstract

L'invention concerne un système et un procédé de fourniture de récompense adaptée à l'utilisateur. L'objectif de l'invention est de fournir un système et un procédé de fourniture de récompense adaptée à l'utilisateur, ledit procédé consistant à : agencer des classements en fonction des produits proportionnellement au nombre d'applications de participation à des services sous réserve d'achat par un utilisateur ; organiser un service de compétition d'acquisition de récompense pour un produit entrant dans un classement prédéterminé pendant une période prédéterminée ; et inciter les consommateurs à entrer en compétition pour acquérir la récompense. De plus, une récompense est fournie à un utilisateur ayant acquis la récompense pour autant que l'achat soit effectué. Par conséquent, l'invention permet d'augmenter un taux de conversion d'achat et d'optimiser un effet publicitaire.
PCT/KR2019/006015 2018-05-18 2019-05-17 Système et procédé de fourniture de récompense adaptée à l'utilisateur WO2019221579A1 (fr)

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KR10-2018-0056925 2018-05-18
KR1020180056925A KR102224158B1 (ko) 2018-05-18 2018-05-18 유저 반응형 리워드 제공 시스템 및 그 방법

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113052627A (zh) * 2021-03-08 2021-06-29 广州红粤贸易有限公司 一种信息推广系统

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